WINTER 2019-20 CATALOGUE

For so long, people thought Avenel were about selling hats. But really, we are so much more. Avenel
strive to be successfully known and admired for playing a large part in keeping the heritage and love of
hats alive.
You see a hat is not just an accessory, it is a part of a story from those who wear them with distinction.
From the artisans who create our hats by hand, the local stores that display them with heart, and our
customers who wear them with love, a story is told throughout.
Since 1966, Avenel continue to incorperate unique designs, quality fabric selections and on trend
colour palettes into each and every collection released.
We are designers, we are setting the standards in the market place, but most importantly, we are
story tellers!
tailored
confidence
story teller
adventurer
matriarch
strong
creative
classic
effortless
polished
colourful
modern
robust
quality
fashionable
practical
She seeked balance, simplicity and sophistication in all she did. She took inspiration from
the world around her, the places she traveled, the stories she heard, and the many things
she had seen.
She created her own path, she pursued her own dreams, and made conscious choices about
what she surrounded herself with. She was independent, focused, and lived with intention
through her daily aspirations.
She wasn’t afraid to take off her shoes, run wild in the sand, and dip her toes into the ice
cold water. She wanted to explore, to be overwhelmed by the great wilderness, diverse
cultures, and to appreciate the grandness of it all.
She lived with intention in all aspects of her life, yet valued the joy in simple moments.
Moments spent watching the rain fall, moments spent filling her journal pages, moments
shared with loved ones, and most importantly the fleeting moments to look after herself.
With a refined taste for classic beauty, she wanted sophistication and simplicity in her
everyday essentials.
She is Dot...
Dorothy Ada Dobinson
Founding Matriarch
Avenel of Melbourne
1928 - 2018
Create your own story... Dot & Co. by Avenel