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Six ways to delight your customers<br />
this holiday season<br />
The holidays are truly upon us. Do you love<br />
them? We love them. They’re a time of cheer<br />
and joy. They’re also a time of opportunity for<br />
your spa business. Don’t waste it!<br />
Use this time of year to thrill, dazzle and<br />
delight your existing customers, and to bring<br />
in new ones. There are so many ways to do<br />
that. Here are just a few.<br />
1<br />
Say thank you<br />
Every day should be customer appreciation<br />
day, but the holidays are an extra special time<br />
to show your customers how much you value<br />
your relationship with them. Be sure to send<br />
a message of gratitude to your guests.<br />
2<br />
Surprise them with a gift<br />
This is an obvious gesture, and probably the<br />
least we can do. Your loyal customers<br />
deserve a little something, which will also<br />
serve to remind them of why they are your<br />
loyal customers (because you’re so<br />
thoughtful). This could come in the form of a<br />
product, service, upgrade, or anything you<br />
can come up with. And your new customers<br />
also deserve a little something, don’t they? If<br />
a first time guest feels appreciated and is<br />
wowed, they’re more likely to become a<br />
second and third time guest.<br />
3<br />
Personalize their gift<br />
One issue with holiday gifts is that so many<br />
are useless and/or not of interest to the<br />
recipient. Don’t give out gifts nobody really<br />
wants. Fortunately, as a spa you can collect<br />
Business<br />
<strong>Spa</strong> <strong>Executive</strong> | 08