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PUBLISHER<br />
Roger Sholanki<br />
EDITOR<br />
Elizabeth Bromstein<br />
COPY EDITOR<br />
Andrea Coreas<br />
DESIGNER<br />
Shajee Aijazi<br />
Note from the Publisher<br />
We’re winding down a decade, and in the last month of the aughts, it’s incredible to look back at<br />
all the changes in spa and wellness over the past ten years or so.<br />
Consider the surging interest and research in wearables, the Internet of Things and consumer<br />
genomics, just to name a few things that were barely on the consumer radar a decade ago. Not<br />
to mention the general interest in wellness, which has become probably a bigger global<br />
phenomenon than anyone expected.<br />
Like the word “spa” not too long ago, we may still be having some trouble defining exactly what<br />
“wellness” is. That’s something <strong>Spa</strong> <strong>Executive</strong> discussed with Andrew Gibson, of the Wellness<br />
Tourism Association in this month’s Spotlight interview.<br />
Andrew Gibson said that, to him, wellness is “a pathway that is part of a journey.” He added,<br />
“Wellbeing is the ultimate goal. To be in a state of ‘wellbeing’ means that you’ve found a<br />
satisfactory condition in fitness, mindfulness, and, to some degree, spirituality. So it’s ‘mind,<br />
body, and soul.’ Wellbeing is the state you’re trying to attain and wellness are the different paths<br />
along the journey to get there.”<br />
I like this description. It suggests that people are fellow travellers in something ongoing, and<br />
reflects the changing nature of the advances and discoveries that are leading us into the next<br />
decade. It’s a journey for us, it’s also a journey for the industry.<br />
And as we wrap this decade up, let’s enjoy the holidays (those who celebrate) and give our<br />
fellow travelers some extra attention and cheer. This means saying thanks, being a place to take<br />
a break from the stress of the season, and elevating our customer experience (as ever) and<br />
employer brand.<br />
<strong>Spa</strong> <strong>Executive</strong><br />
The online magazine for <strong>Spa</strong><br />
<strong>Executive</strong>s, featuring news<br />
and exclusive interviews.<br />
Then, let’s keep it going into the new year and beyond.<br />
Happy holidays.<br />
Roger Sholanki,<br />
CEO, Book4Time
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