Spa Executive | Issue 13 | December 2019

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data on your guests and keep notes of their purchases and preferences in your software system. This means you have everything you need to give them a personalized gift that you know they will love! For example, give the gift of a product or service they often purchase, a package of their favourite tea, or something in their favourite scent. 4 Give extra loyalty points Use the holidays to give extra loyalty points to guests both old and new. Regular guests will love the bonus and new guests will get a kick out of the head start. Points as a gesture of the season will encourage people to return to your spa to use them. 5 Make their gift giving easier Gift giving is hard, and everyone appreciates it when a great, readily purchasable gift idea is put right in front of them! Offer promotions on products and services, and make your gift cards available. Create bundles of services and products. Have gift baskets available. Consider offering small gifts with purchase, and encouraging guests to use these as presents and stocking stuffers. Or offer a gift to your customer, and one they can also give to a friend as a referral. 6 Take your customer experience to the next level above the next level Sure, you go above and beyond. But how can you go beyond the beyond? Are you really doing all that you can with your customer experience? The holidays are a time of magic and wonder. Consider how you can enhance your guests’ connection to these things through touch, smell, décor, taste, and sound. Are you appealing to all of your guests’ senses, including their sense of wonder? It’s a busy time of year for many, and it can be easy to get caught up in just making it through. Don’t let that happen. Make this a truly wonderful time, and create memories with your guests that will ripple and keep your customer relationships warm throughout the rest of the year. 09 | Spa Executive Business
Chiva-Som reopens Thailand location after extensive renovations and announces plans for Qatar location Chiva-Som has reopened the doors of its Hua Hin, Thailand location after a four-stage renovation project that spanned five years of intermittent closures, the last of which lasted six months. Growth Spa Executive | 10
Page 1 and 2: ISSUE #13 DECEMBER 2019 SPA EXECUTI
Page 3 and 4: Contents December 2019 Volume 13 3
Page 5 and 6: 4Not everyone celebrates, but the h
Page 7 and 8: 11 STRATEGIES FOR ATTRACTING TOP TA
Page 9: Six ways to delight your customers
Page 13 and 14: The name “Zulal” refers to “p
Page 15 and 16: Coon and Miller found that the samp
Page 17 and 18: Spotlight 16 | Spa Executive
Page 19 and 20: Spa Executive FOR LEADERS IN THE BU
Page 21: wrote, “These studies combined su

Spa Executive | Issue 13 | December 2019

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