2019 Multifamily Innovation Digital Magazine
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BY: PATRICK ANTRIM, CEO MULTIFAMILY LEADERSHIP<br />
potential customers. The more complex the product or<br />
service, the more time it takes to transfer that knowledge<br />
to potential clients. A typical sales representative<br />
would attempt to transfer that knowledge over coffee,<br />
scheduling an online demo, a dinner meeting, trade show<br />
meetups, and client sales calls. This process can be time<br />
consuming, costly, and becomes a challenge for both the<br />
client and the sales rep.<br />
Potential clients can now get what they need from innovative<br />
brands through video and modern technology - giving<br />
them an easy way to discover and learn about the product<br />
offering. Imagine having the uninterrupted focus of your<br />
ideal client, one-on-one, with no other competition allowing<br />
you to showcase your product and deliver valuable<br />
information your clients need to know about the <strong>Multifamily</strong><br />
Apartment Industry.<br />
85% of buyers don’t want to talk to a salesperson before<br />
they are ready to buy. This is why the <strong>Multifamily</strong> Leadership<br />
platform, together with the delivery channel <strong>Multifamily</strong>Studios.com,<br />
is most familiar to a Netflix viewing<br />
experience. This makes it easy for multifamily professionals<br />
to discover and learn about products.<br />
Vendors should also focus on the buyer journey. You<br />
never want to make your customers do hard work to learn<br />
about your offer. Sometimes asking them to attend shows<br />
is just one of the hurdles.<br />
With the <strong>Multifamily</strong> Leadership Exhibitor Hall we are able<br />
to reach far beyond those that attend live events. There<br />
are more than 17 million jobs that support our industry.<br />
Technology is advancing at a rapid pace and industry<br />
innovators just cannot wait for the next conference that<br />
will introduce a cutting-edge, new product.<br />
However, with more businesses refraining from attending<br />
traditional conferences, the exhibitor hall is a groundbreaking<br />
product for many multifamily leaders — simply<br />
because there is no other platform on the market designed<br />
to reach decision-makers so seamlessly.<br />
This platform will allow innovation to flow, unrestricted<br />
from high sponsorship fees and competition with big-budget<br />
incumbents. It’s time we bring different innovators<br />
of the industry together in a more meaningful and fair<br />
partnership.<br />
Given the nature of how events are funded - typically by<br />
the sponsors (yet the sponsors are not allowed to be<br />
overly salesy) - this has created a problem in the industry<br />
INTRODUCING SWIM LANES FOR<br />
MULTIFAMILY<br />
A “swim lane” is similar to what you might experience searching<br />
for a show on Netflix.<br />
Pictured to the left, is a snapshot of the Exhibitor Hall showcase<br />
within multifamilystudios.com. Additional swim lanes will<br />
include more specific topics such as Shared Rentals and Flexibile<br />
Living, IoT, Smart Home, Leadership, Finance, Original Shows,<br />
Dinner Talks and live on demand recordings of interviews and<br />
summit sessions.<br />
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