RODA Company Profile

Company Profile
( )
RODA
DEVELOPMENT
GROUP

RODA Development Group
RO/DA
INTEREST
& DEMAND
Our Practice Model
RODA DEVELOPMENT GROUP IS A
TEAM OF PROFESSIONALS DEDICATED
TO DESIGN DRIVEN, DISTINCT, AND
QUALITY REAL ESTATE DEVELOPMENT
PROJECTS THAT ENRICH URBAN LIVING
— ADDING BEAUTY AND VARIETY TO THE
BUILT ENVIRONMENT.
Architecture-Driven Approach
The architectural design process
imbues our built and living environments
with qualities that enrich the
human experience. Our model is
based on the evidence that these
qualities inherently breed interest
and demand in the market. Most
consumer-driven business models
subscribe to either the volume
approach — profit by selling as
many or much as you can; or a
more unique value-proposition
approach — profit by providing a
quality product that is more distinct
and desirable than the products or
services in the same space. This
approach leverages the real estate
market by creating value and longevity
through innovative design.
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RODA Development Group
RO/DA
RODA STREAMLINES THE ARCHITECTURAL
DESIGN AND DEVELOPMENT PROCESS
INTO A SINGULAR, COLLABORATIVE
EFFORT THAT IS NOT SUBJECT TO THE
SAME CONFLICTS AND LIMITATIONS OF
THE TYPICAL DEVELOPER MODEL.
Architects are rarely involved after a
project breaks ground, and builders are
typically not involved in the design process.
This break in communication leads
to many costly holdups and breakdowns
in the development process.
Architects design buildings, so the
assumption goes that all buildings are
designed by architects. That’s not always
the case, especially when it comes to
multifamily developments, tract housing,
high-rises, and master plans. Developers,
along with engineers, come up with the
program of a structure, using guidelines
from zoning and building codes to shape
the size of rooms, number of floors,
footprint, and setbacks. Sometimes a
developer requests proposals from many
architects and chooses one. Sometimes
an architect is brought into the middle
stages of a project to style the building’s
/
envelope or to address a particularly
sticky problem. They’re not always
involved after something breaks ground.
And as the builders aren’t typically involved
in the design process, this has led
to some high-profile blunders.
A closer relationship between architects
and developers—and sometimes a blending
of the two—is unlocking more creative
construction and problem-solving in the
built world. This practice model is one
that is becoming increasingly appealing to
both current and future practitioners.
When able to raise the capital and
willing to take the risks attendant with
development, many architects have
found that acting as their own developer
has proven to be a better way to move
forward. Acting as both architect and
developer allows for a greater freedom
of design and complete leadership on
projects that have, overall, been very
successful on a number of levels, both
financially and architecturally.
Roda’s designers and developers are
continually working together on identifying
potential projects through market
feasibility and research. We utilize our
design talent to maneuver complicated
zoning, ownership, and contextual land
use issues. We observe financial conditions,
create projections, secure the
necessary partners (including lenders, investors,
contractors, builders, etc..,) and
work to control each project through
to completion to ensure every effort is
taken for a successful outcome.
Re-imagine a development model
that leverages the inherent value of
design to increase profitability.
REFERENCES
We have the ability to re-imagine a profitable
development model that places design as the
primary driver, while still operating within market
constraints. The same financial resources, combined
with creative ingenuity can result in a betterdesigned,
and ultimately more desirable outcome.
(GIL AND PIESER, “THE ARCHITECT AS
DEVELOPER” DesignIntelligence, 2016)
(BUDDS, THE RISE OF THE ARCHITECT-
04 05
DEVELOPER, Curbed, 2018)

RODA Development Group
JENNIFER DIEHL
(PRINCIPAL, FINANCE / OPERATIONS)
MATTHEW DAINES
(PRINCIPAL, DESIGN)
RO/DA
NETWORK OF
EXPERTISE
/
Jennifer leads the finance and operations
management aspects of RODA. She is a
founding partner of Tiger Co., an architecture
and design business, where she has
been responsible for operations, finance,
marketing and communications for over
10 years. Prior to this, she was involved
in international project finance, advising
and assisting clients with securing millions
of dollars in debt and equity financing for
overseas projects in real estate, tourism,
oil and gas, and agriculture.
BRANDON
BROADSTONE
(PRINCIPAL, ARCHITECT)
Brandon is at RODA as the principal architect
with over 15 years experience. He has
led work on nationally-recognized projects
including Netflix headquarters and Google
Workplace in New York City. He also
brings design-build experience focusing
on single- and multi-family residences.
Brandon was previously a Gensler associate
and has extensive technical experience
in construction documentation, detailing
and project management. Brandon holds
a Master of Architecture degree from the
Southern California Institute of Architecture
(SCI-Arc) and is a registered architect
in California, Utah, Illinois and New York.
Matthew leads the design practice at
RODA. His portfolio demonstrates a range
of architectural design endeavors including
private residences, multi-family housing
facilities, experimental architectural
applications, and conceptual development
for competition proposals. A graduate of
the Master of Architecture program at
SCI-Arc, his formal training comes from
one of the most respected architecture
programs in the country. He has continued
his dedication to academics within architectural
design, history and theory as an
instructor at Woodbury University School
of Architecture and the University of Utah
School of Architecture.
MICHAEL DAINES
(PRINCIPAL, BRANDING / MARKETING)
Michael leads the marketing aspects of
RODA. He is a founding partner of Afton
Klein Group, a branding and design agency,
where he serves as creative director.
He has worked extensively in design
and advertising for over 15 years with
high-profile clients including MTV, NBC,
ABC, Nike, Red Bull, Fox Entertainment,
and Adidas. Mike possesses an MFA in
design from Cranbrook Academy of Art.
Key partnerships and relationships
with financial advisors, legal and
accounting professionals, contractors,
builders, engineers, real estate
brokers, financial institutions.
1 Legal resources and documentation for 3
contracts with builders, investors, contractors,
etc. as well as legal counsel to assist
with reviewing and drafting documentation.
In-depth financial models to assess project
feasibility and profitability.
2
Organizational mechanisms and software
detailing development and construction
milestones that keep projects moving and
on track.
Principal
Team Members
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RO/DA
A NEW BREED
A Successful Track Record
WHILE NOT NEW, THIS PRACTICE MODEL
IS UNIQUE AND HAS A TRACK RECORD
OF SUCCESSFULLY AND PROFITABLY
INTEGRATING BOTH ARCHITECTURAL
AND DEVELOPMENT PRIORITIES. 09

MODELS
IN ACTION
/
Architects
As Developers
RO/DA
TAMARKIN
(ARCHITECT/DEVELOPER)
Founded in 1994 Cary Tamarkin’s decision to move into real
estate development came down to one issue: money. It has
since amassed an impressive roster of projects, focusing
primarily on condominium buildings. Their projects have
garnered acclaim for their aesthetics and sensitivity to the
urban context. For Tamarkin, development has afforded
them the opportunity to both make profit and continue to
pursue their passion for the art of architecture.
JONATHAN SEGAL
(ARCHITECT/DEVELOPER)
Jonathan Segal has designed and developed 245 medium to
high-density urban residential, mixed use, and live/work units
in San Diego. He is considered one of the areas most successful
developers and claims that the extra control gained through
the architect/developer model has been an asset in keeping his
developments out of trouble and profitable. He states that he
has only been sued three times in the past three decades — a
low rate for the construction industry”.
(THE UNION, 4 UNIT TOWNHOUSE)
(550 W 29TH ST, 19 UNIT RENTAL/CONDO)
BARRET DESIGN
& DEVELOPMENT
(ARCHITECT/DEVELOPER)
Based in New York City, Barret Design + Development was
founded in 2005 and prides itself on the value of design. As
an architect developer, the are able to “control outcomes,
and create spaces that hold value”. The firm has completed
over 10 projects, specializing in condominiums with project
sizes ranging from 6,000 – 24,000sf. They have achieved over
100% return in equity on completed projects to date.
ALLOY
(ARCHITECT/DEVELOPER)
Founded in 2006, the architectural skill set at the foundation
of Alloy is what they believe gives them an edge in acquiring
difficult sites. “We find the things that other people can’t
address because we can do the due diligence to solve
the problem. We can see something that a lot of the other
development companies might not be able to.” For Alloy
this approach has proven lucrative, and has allowed it to consistently
out-perform its competition. Average sales prices for
many of Alloy’s developments have outpaced the Brooklyn
average per square foot, at times by significant amounts.
On 192 Water Street, for instance, the sales price per square
foot was 33 percent above the average in the area. Alloy’s
projects have also sold quickly. 55 Pearl Street, a townhouse
development in DUMBO, Brooklyn, sold out only months into
construction and did so at significant premiums, fetching
between $4.1m and $4.8m per unit, well above the projected
sales price of $3m per unit.
(DUMBO TOWNHOUSES, 5 UNITS)
(3 E 3RD ST., 5 UNIT CONDO)
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The Value
Proposition
QUALITY &
PROFITABILITY
Our Practice Model
AS REAL ESTATE MARKETS SHIFT,
CONSUMERS AND RENTERS ARE BECOMING
INCREASINGLY MORE SELECTIVE. AS A
RESULT, MANY DEVELOPMENTS THAT
VALUE ARCHITECTURE AND DESIGN ARE
INDICATING THE EFFICACY OF THIS MODEL.
THESE CASE STUDIES DEMONSTRATE
THAT DESIGN ORIENTED DEVELOPMENTS
ARE SUCCESSFUL AND SUPPLY GROWING
DEMAND IN DIVERSE MARKETS.
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THE VALUE OF
/
DESIGN
In the
Market
600
“A survey of 600 households on a large
suburban housing estate with little
or no distinctive design quality. The
researchers found that these residents
exhibited more difficulties in selling
and experienced more negative equity
than those living on more distinctively
designed developments.”
RO/DA
(CENTER VILLAGE LIVING ROOM)
(STARTER HOMES, NEW ORLEANS)
(UNIVERSITY OF BRISTOL)
“Housing transactions in four pairs
of housing developments in the
United States revealed an average
sales premium of $20,000 or
11% on schemes upholding basic
urban design.”
“In 2002, there was a study that
indicated that volume house
builders who had invested in
higher quality design in residential
schemes could expect to yield a
residual value per hectare of up
to 15% more than conventionally
designed schemes.”
(FDP SAVILLS)
(URBAN LAND INSTITUTE)
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RO/DA
(EL DORADO, KANSAS CITY, MO)
“The case of Anderson Worldwide
whose design investment in their
new Chicago office achieved a
reduction of 30% in the space
that would have been used
by conventional layout designs.
The overall savings on rent and
occupancy levels paid for the initial
capital outlay within four years.”
(ARCHITECT FRANK DUFFY)
(CENTER VILLAGE, OTTOWA CA)
“It has long been known that ‘good’
architecture and quality design are
public goods, as they have been
shown to increase surrounding
property values, create a sense of
community, and provide a catalyst
for future development.”
(JASON ARDEN MILLHOUSE)
14
(RIVERVIEW GARDENS, AUSTIN, TX)
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RO/DA
RODA’S DESIGN AND
DEVELOPMENT APPROACH
HAS BEEN PROVEN VIABLE
BY OTHER COMMERCIAL
ENDEAVORS AND PROJECTS.
WE ARE LOOKING FOR
PARTNERS THAT SHARE A
PASSION FOR DESIGN AND ARE
INTERESTED IN INVESTING IN
COMPELLING ENVIRONMENTS.
18 A MODEL THAT WORKS
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CONTACT
Jennifer Diehl
(801) 447 5101
jdiehl@rodadevelopment.com
333 W Pierpont Ave. STE 4
SLC, UT 84101