From the Ground Up - McCain Foods Limited

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Wallace McCain Scott McCain Eleanor McCain Martha McCain Michael McCain Will Apold Allison McCain Stephen McCain Linda McCain Margaret Roy Nancy McCain Kathryn McCain The shareholders, 2007 Beth Apold Mark McCain Laura McCain Jensen As a family-owned company, McCain’s shareholders are all related to the original shareholders: Andrew, Bob, Harrison, and Wallace. Missing among these photos of the first- and second- generation shareholders are Marjorie McCain Pearson, Rosemary McCain-McMillin, Joyce McCain, Mary McCain, and Andrew McCain. Many members of the McCain family are involved in an activity related to the company: Wallace McCain, vice-chairman, McCain Foods Limited (Opco) Scott McCain, director, McCain Foods Group Inc. (Holdco) Martha McCain, director, The McCain Foundation Michael McCain, director, McCain Foods Group Inc. Allison McCain, chairman, McCain Foods Limited Stephen McCain, director, McCain Foods Group Inc; joint managing director, McCain Produce Inc; chairman, McCain Fertilizer Ltd. Kathryn McCain, chairman, The McCain Foundation Beth Apold, director, The McCain Foundation Mark McCain, director, McCain Foods Group Inc; director, McCain Foods Limited; chairman, McCain South Africa (Pty) Ltd. Ann McCain Evans, director, McCain Foods Group Inc. Andrew McCain, chairman, McCain Foods Group Inc. 162 f rom the Ground up the home front 163 Gillian McCain Ann McCain Evans
CHAPTER SIX South of the Border In a famous song about New York, Frank Sinatra sings, “If I can make it there, I’ll make it anywhere.” The same can be said of the United States as a whole. It is the world’s largest, most competitive, and most innovative consumer market. Any company serious about being a global force in its industry must be a major player in the United States. If the company’s business is convenience food, the United States is irresistible. No people has embraced fast food outside the home and convenience food inside it as enthusiastically as the Americans. In the post–World War II era, Ray Kroc of McDonald’s and other fast food pioneers built quick-service chains that have become omnipresent in the United States and household names around the world. By the turn of the twentieth century, half the meals served in the United States were eaten outside the home, and half of those were consumed in cars. In the early years of the twenty-first century, critics of fast food branded it unhealthy and claimed it was making Americans fat. But the criticism wasn’t dampening the American public’s enthusiasm for the fare that the quick-service chains offered. In 2006, 34 percent of all U.S. restaurant sales were in quick-service restaurants, whose patrons spent U.S.$172 billion, up from U.S.$144 billion in 2005. The McCain brothers had their eyes on the U.S. market from the earliest years of their company’s history. And they tested it early on, exporting product into the U.S. Northeast from New Brunswick and operating french fry plants in Maine. Wisely, they were in no hurry to make a major commitment. This typified their approach to global expansion: aggressive and cautious at the same time. Asserting that your ambition is to be the world’s biggest producer of frozen french fries is aggressive. The goal could not be attained unless McCain Foods claimed a big share of all major south of the border FACING PAGE: B.D. Grass Farm, Blaine, Maine: windrowers lift potatoes from the ground for harvesters to collect. 165
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Produced on the occasion of its 50t
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viii From the Ground up chapter tit
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Janice Wismer at the McCain offices
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A.D. McCain and McCain Produce It w
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The Florenceville plant up and runn
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LEFT: Harrison and Wallace at the s
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TOP: Jean Lawler and team in the te
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TOP LEFT: Bob Ferguson, New Brunswi
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ABOVE: Wallace and Dick McWhirter i
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Wallace Margaret McCain likes to sa
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LEFT: Wallace and Harrison listen a
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TOP: The September 1967 edition of
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CHAPTER TWO Crossing the AtlAntiC H
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Wallace and Harrison in 1967, at th
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LEFt: Mrs. A.D. McCain and her four
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Scouting a field of a purpleflowere
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LEFt: Mac and Sheila McCarthy with
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McCain gives out free samples to la
Page 40 and 41: AbovE: Print ads for the So Good fo
Page 42 and 43: Canadian, eh? During a royal visit
Page 44 and 45: Annemarie Oosterhoff Harbo, country
Page 46 and 47: German sales team in 1981 at a meet
Page 48 and 49: TOP: Truck advertising “three-sta
Page 50 and 51: Paul van der Wel, CEO, Continental
Page 52 and 53: Rolando Palazzi (right) receives th
Page 54 and 55: LEFT: Celebrating McCain’s first
Page 56 and 57: Potato variety and seed potato prod
Page 58 and 59: The Matougues plant, 2007. This new
Page 60 and 61: CHAPTER FOUR Down UnDer In 1971, Wa
Page 62 and 63: Milton Rodda and technical services
Page 64 and 65: Dennis Jesson (centre), production
Page 66 and 67: Plant manager Bill Goodridge and pr
Page 68 and 69: Basil Hargrove, CEO, Asia Pacific,
Page 70 and 71: As has been the case wherever McCai
Page 72 and 73: ABOVE and LEFT: Fire at the Florenc
Page 74 and 75: Cutter cannons. This approach depen
Page 76 and 77: Just as McCain Foods had little exp
Page 78 and 79: LEFT: View from the airstrip near H
Page 80 and 81: TOP LEFT: Nancy Oliveira and Suzy T
Page 82 and 83: Cedric Ritchie (centre) of the Bank
Page 84 and 85: TOP: McCain produces an assortment
Page 86 and 87: LEFT: Harrison and Billie with thei
Page 88 and 89: Kathryn McCain chairs the McCain Fo
Page 92 and 93: markets, including the United State
Page 94 and 95: McCain won a Supplier of the Year a
Page 96 and 97: Shepody harvest, western Idaho. ope
Page 98 and 99: LEFt: Randy Myles (left) vice-presi
Page 100 and 101: McCain desserts for the food servic
Page 102 and 103: CHAPTER SEVEN New worlds to CoNquer
Page 104 and 105: lEFt: Mark McCain (centre) chats wi
Page 106 and 107: Employees of McCain South Africa. p
Page 108 and 109: Manual harvesting and bagging seed
Page 110 and 111: lEFt: Adolfo Lopez Rouger with Edua
Page 112 and 113: lEFt: McCain Argentina management,
Page 114 and 115: lEFt: A McDonald’s on a busy Shan
Page 116 and 117: McCain India: In the middle row, fi
Page 118: A McCain International group on a 1
Page 122 and 123: Dale Morrison exchanges ideas with
Page 124 and 125: ToP lEFT: Barb Corey of the McCain
Page 126 and 127: ToP: Paul Tellier, an Opco board me
Page 128 and 129: Adolfo Lopez Rouger, CEO McCain Sou
Page 130 and 131: Acknowledgements From Dale Morrison
Page 132 and 133: Fishery Products International (FPI
Page 134: Simplot, Jack, 6-7 (See also J.R. S
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