Produced on <strong>the</strong> occasion of its 50th anniversary by mcCain FoodS limited BCE Place 181 Bay Street, Suite 3600 Toronto, Ontario, Canada M5J 2T3 www.mccain.com 416-955-1700 For copies of this book, please contact: <strong>McCain</strong> <strong>Foods</strong> <strong>Limited</strong>, Director, Communications, at growingtoge<strong>the</strong>r@mccain.com or at <strong>the</strong> address above This book was printed on paper containing post-consumer waste, which saved: 42 trees 29 million BTU’s of energy 4,626 pounds of greenhouse gases 15,163 gallons of water 2,509 pounds of solid waste Calculation based on research by Environmental Defense and members of <strong>the</strong> Paper Task Force. Copyright © <strong>McCain</strong> <strong>Foods</strong> <strong>Limited</strong> 2007 All rights reserved. No part of this book, including images, illustrations, photographs, logos, text, etc. may be reproduced, modified, copied or transmitted in any form or used for commercial purposes without <strong>the</strong> prior written permission of <strong>McCain</strong> <strong>Foods</strong> <strong>Limited</strong>, or, in <strong>the</strong> case of reprographic copying, a license from Access Copyright, <strong>the</strong> Canadian Copyright Licensing Agency, One Yonge Street, Suite 1900, Toronto, Ontario, M6B 3A9. library and archives canada cataloguing in publication Stoffman, Daniel <strong>From</strong> <strong>the</strong> ground up : <strong>the</strong> first fifty years of <strong>McCain</strong> <strong>Foods</strong> / Daniel Stoffman in collaboration with Tony van Leersum. Includes index. ISBN: 978-0-9783720-0-2 1. <strong>McCain</strong> <strong>Foods</strong> <strong>Limited</strong> – History. 2. <strong>McCain</strong>, Wallace, 1930– . 3. <strong>McCain</strong>, H. Harrison, 1927–2004. I. Van Leersum, Tony, 1935– . II. <strong>McCain</strong> <strong>Foods</strong> <strong>Limited</strong> III. Title. HD9217.C34M338 2007 338.7'664028530971 C2007-903193-5 Project management and design: Counterpunch / Linda Gustafson Editor: Judy Phillips Printed in Canada by Friesens Printers photo credits: Many of <strong>the</strong> photographs are from <strong>the</strong> extensive picture archives, both historical and contemporary, that <strong>McCain</strong> agronomists and o<strong>the</strong>r employees have contributed to, including <strong>the</strong> photographs of Erika Fitzgerald, Erik Haasken, Luis Lago Castro, David Morgan, Ghislain Pelletier, David Pullan, John Walsh, Tony van Leersum, and many o<strong>the</strong>rs. The collection of historical photographs is maintained by Dawn Shaw at Florenceville, New Brunswick. O<strong>the</strong>r photographs are by: Keith Blackmore (107), Bart W. Bradbury (164), The Woodstock Bugle (126), Carl Court (61 left), Doug Forster (x), Mark Howard (174), Mike Kipling (38), Michael Mahovlich / Masterfile (138 right), Trish <strong>McCain</strong> (ii), Diana Murphy (140), Mike Ridewood (133 various), Henk Ruitenbeek (129, 133 various), Clive Schaupmeyer (124), Eerik Schipper (68), Sid Tabak (i, vii–ix, 93, 138 left, 139 top, 144, 159, 161, 162, 163, 238, 239), and Graeme Williams (192). Efforts have been made to locate <strong>the</strong> copyright owner of <strong>the</strong> photographs used in this publication. We would be happy to include any omissions in future editions. ContentS Foreword by Wallace <strong>McCain</strong> / x Preface by Janice Wismer / xii Chapter One <strong>the</strong> beGinninG / 1 Chapter Two CroSSinG <strong>the</strong> atlantiC / 39 Chapter Three aCroSS <strong>the</strong> Channel / 69 Chapter Four down under / 103 Chapter Five <strong>the</strong> home Front / 125 Chapter Six South oF <strong>the</strong> border / 165 Chapter Seven new worldS to Conquer / 187 Chapter Eight a world oF ChanGe / 225 Afterword by Dale Morrison / 240 Acknowledgements / 242 Index / 244 iv <strong>From</strong> <strong>the</strong> <strong>Ground</strong> up chapter title v
nobody, leaSt oF all <strong>the</strong> mcCain bro<strong>the</strong>rS, imaGined that <strong>the</strong> little Frozen FoodS plant <strong>the</strong>y opened in 1957 would, beFore <strong>the</strong> Century waS over, make FlorenCeville <strong>the</strong> FrenCh Fry Capital oF <strong>the</strong> world. top: Harrison <strong>McCain</strong> and bottom: Wallace <strong>McCain</strong>, c.1980s. facing page: The Florenceville plant by night, 2006. vi <strong>From</strong> <strong>the</strong> <strong>Ground</strong> up chapter title vii
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- Page 8 and 9: Janice Wismer at the McCain offices
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- Page 16 and 17: TOP: Jean Lawler and team in the te
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- Page 22 and 23: Wallace Margaret McCain likes to sa
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- Page 26 and 27: TOP: The September 1967 edition of
- Page 28 and 29: CHAPTER TWO Crossing the AtlAntiC H
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- Page 34 and 35: Scouting a field of a purpleflowere
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- Page 38 and 39: McCain gives out free samples to la
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- Page 44 and 45: Annemarie Oosterhoff Harbo, country
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- Page 48 and 49: TOP: Truck advertising “three-sta
- Page 50 and 51: Paul van der Wel, CEO, Continental
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LEFT: Celebrating McCain’s first
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Potato variety and seed potato prod
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The Matougues plant, 2007. This new
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CHAPTER FOUR Down UnDer In 1971, Wa
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Milton Rodda and technical services
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Dennis Jesson (centre), production
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Plant manager Bill Goodridge and pr
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Basil Hargrove, CEO, Asia Pacific,
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As has been the case wherever McCai
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ABOVE and LEFT: Fire at the Florenc
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Cutter cannons. This approach depen
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Just as McCain Foods had little exp
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LEFT: View from the airstrip near H
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TOP LEFT: Nancy Oliveira and Suzy T
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Cedric Ritchie (centre) of the Bank
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TOP: McCain produces an assortment
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LEFT: Harrison and Billie with thei
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Kathryn McCain chairs the McCain Fo
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Wallace McCain Scott McCain Eleanor
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markets, including the United State
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McCain won a Supplier of the Year a
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Shepody harvest, western Idaho. ope
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LEFt: Randy Myles (left) vice-presi
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McCain desserts for the food servic
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CHAPTER SEVEN New worlds to CoNquer
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lEFt: Mark McCain (centre) chats wi
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Employees of McCain South Africa. p
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Manual harvesting and bagging seed
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lEFt: Adolfo Lopez Rouger with Edua
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lEFt: McCain Argentina management,
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lEFt: A McDonald’s on a busy Shan
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McCain India: In the middle row, fi
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A McCain International group on a 1
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Dale Morrison exchanges ideas with
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ToP lEFT: Barb Corey of the McCain
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ToP: Paul Tellier, an Opco board me
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Adolfo Lopez Rouger, CEO McCain Sou
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Acknowledgements From Dale Morrison
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Fishery Products International (FPI
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Simplot, Jack, 6-7 (See also J.R. S
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