Code of Conduct - McCain Foods Limited

28
The Way We Do Business: Within the Company
External Communications
The way in which the Company presents itself in the marketplace is critical to the success of the
organization. The goal of any external interaction is to present a favorable and truthful image of the
Company and its products or services to potential and actual customers and to consumers at large.
A sampling of external communications channels include, but are not limited to:
• Personal interactions and business meetings
• Media and government relations
• Marketing and promotional materials
• Advertising
• Speeches and presentations
• Internet and email
Mass Communications Channels
In communications that reach a mass audience, including marketing or promotional materials,
Company internets, advertising, sales promotions and the like, the Company’s messaging and brand
or corporate image is highly controlled by the local or corporate Marketing and/or Communications
teams. If you are developing or considering the development of materials for a mass audience,
you should consult these teams first to review and approve all final materials to ensure that the
Company’s messaging and brand image are reflected appropriately.
Personal Communications
Personal communications, such as face-to-face business meetings, business letters, customer
presentations and emails must reflect the Company’s messaging and brand image. If you are
responsible for external communications, it is your responsibility to be familiar with the overall
tone, style and image of the Company’s brand or corporate image. If you are unclear, please consult
your local Marketing or Communications team.
Speeches and Presentations
From time to time you may be invited to speak or present on behalf of the Company at a local or
international conference or event. If so, review the invitation with your supervisor to determine if
it would be beneficial for the Company to participate and that you are the appropriate person to
present the subject matter. All speeches and presentations developed for external audiences must
be reviewed and approved by your local Communications or senior management team prior to
delivery to ensure there is no disclosure of non-public information.
Question or concern? Talk to your local Human Resources team or email codeconnection@mccain.com.