Influencer Loyalty Program - The Evolution
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Essential Elements of <strong>Influencer</strong> <strong>Loyalty</strong><br />
<strong>Program</strong><br />
<br />
<br />
<br />
<br />
Identifying Key and Authentic influencers, acquiring<br />
and certifying them<br />
Developing an effective influencing program<br />
Engaging key influencers at all available digital and<br />
promotional touchpoints such as web, SMS, mobile<br />
apps and phones<br />
Incentivizing influencers for recommendations on a<br />
regular basis to drive performance<br />
<strong>Influencer</strong> Engagement Measurement and ROI<br />
<strong>Influencer</strong> engagement can be measured by tracking<br />
customers’ social media shares, retweets, likes or<br />
redemption in-store or online, competition entries and<br />
more. According to marketers, campaigns with social<br />
media influencers are effective in driving both<br />
engagement and awareness. Nonetheless, it generates a<br />
return of six rupees on every one rupee invested.
Change language