Influencer Loyalty Program - The Evolution
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Today, most of the brands prefer to have <strong>Influencer</strong><br />
loyalty programs to connect with consumers effectively.<br />
Initially, the brands used celebrities to endorse their<br />
products, but now they are collaborating with ordinary<br />
people to drive engagement and brand awareness.<br />
Online marketing has a profound impact on word of<br />
mouth and digital word of mouth marketing. <strong>The</strong> rise in<br />
social media popularity and blogging has reshaped the<br />
influencer loyalty programs.<br />
Importance<br />
<strong>Influencer</strong> <strong>Loyalty</strong> <strong>Program</strong>s play an important role in<br />
driving brand performance. It is a real opportunity for<br />
brands as they share the same fundamentals for<br />
connecting with the customers. <strong>The</strong>se fundamentals<br />
stem from authenticity and become bases for a longlasting<br />
and reciprocal relationship with customers. <strong>The</strong><br />
brands collect invaluable data on their members on<br />
every interaction. <strong>Influencer</strong> <strong>Loyalty</strong> programs become<br />
essential in construction, technology, automobile and<br />
other aftermarket sensitive product categories where the<br />
customer finds it tough to understand.
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