Influencer Loyalty Program - The Evolution

Influencer Loyalty
Program - The
Evolution

Today, most of the brands prefer to have Influencer
loyalty programs to connect with consumers effectively.
Initially, the brands used celebrities to endorse their
products, but now they are collaborating with ordinary
people to drive engagement and brand awareness.
Online marketing has a profound impact on word of
mouth and digital word of mouth marketing. The rise in
social media popularity and blogging has reshaped the
influencer loyalty programs.
Importance
Influencer Loyalty Programs play an important role in
driving brand performance. It is a real opportunity for
brands as they share the same fundamentals for
connecting with the customers. These fundamentals
stem from authenticity and become bases for a longlasting
and reciprocal relationship with customers. The
brands collect invaluable data on their members on
every interaction. Influencer Loyalty programs become
essential in construction, technology, automobile and
other aftermarket sensitive product categories where the
customer finds it tough to understand.

Essential Elements of Influencer Loyalty
Program
Identifying Key and Authentic influencers, acquiring
and certifying them
Developing an effective influencing program
Engaging key influencers at all available digital and
promotional touchpoints such as web, SMS, mobile
apps and phones
Incentivizing influencers for recommendations on a
regular basis to drive performance
Influencer Engagement Measurement and ROI
Influencer engagement can be measured by tracking
customers’ social media shares, retweets, likes or
redemption in-store or online, competition entries and
more. According to marketers, campaigns with social
media influencers are effective in driving both
engagement and awareness. Nonetheless, it generates a
return of six rupees on every one rupee invested.