Aug 2019 Jhb West

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EST. 1991 JOHANNESBURG AFTER 28 YEARS, WE HAVE DECIDED TO REBRAND OUR IDENTITY. Same Quality. Same Service. New Look ! MANUFACTURING JEWELLERS Rock Cottage Center, Honeydew www.pedrodasilva.co.za 082 855 0700
PROMOTION A CUT ABOVE THE REST What started out as a way to earn pocket-money soon turned into a passion and lifelong career for the talented creator of fine jewellery … Pedro da Silva. Designing beautiful things has been in his blood from a young age as Pedro began collecting crystals and gemstones at the age of 10, making jewellery on request from his school friends for pocket-money. When he was about 13 years old, he used to watch his brother-in-law design and create gorgeous handmade jewellery. ‘I fell in love with the industry and knew from that moment that it was going to be my dream career. Now … 28 years later, I am still here … designing high-quality pieces of jewellery that are irresistible and will mesmerise you once you see them. Pedro owns a charming business in Honeydew and after all these years his favourite part of his job is the reaction he gets when a client sees their jewellery for the first time. ‘Special moments like that puts the whole team on such an emotional high. It’s one of the greatest feelings, knowing that you put a smile on someone’s face.’ Pedro is always up for any challenge and said that the large variety of designs they make keeps the work interesting. His aim is to make every person who wears his jewellery feel special. ‘We value our customers as important and special. We manufacture our jewellery with special attention to the craftsmanship and we put huge amounts of effort and care into our jewellery so that we can offer something unique and handcrafted.’ After 28 years, Pedro decided to use the Da Silva family crest as their logo and so their new look was born. ‘My family crest has always been important to me and I wanted to share our longevity and trusted name in the jewellery industry in a more personal way. I am proud that now, people see my name alongside my family crest. What hasn’t changed is our service, quality and expertise and the shop interior which is still loved by whoever visits our store.’ His proudest achievement came about when they ran a survey among all their clients in 2018 and asked them if they thought that their shop was the best manufacturing jewellers in Johannesburg and more than 1 000 voted 'yes'. ‘We are very proud that our clients think so highly of us. What sets us apart from other jewellery designers is loads of effort and consistent hard work. We put masses of effort and love into our manufacturing, our quality and our service.’ Details: Call Pedro da Silva on 082 855 0700, email him at info@pedrodasilva.co.za, visit his website at www.pedrodasilva.co.za or visit him at Shop 16, Rock Cottage Centre, corner of John Vorster and Christiaan de Wet Roads, Honeydew. Pedro at work: I’m inspired by … Harry Winston, a famous diamond dealer and jeweller. My favourite metal is … platinum. My favourite stone is a … fancy yellow diamond. Would like to design a jewellery item for … Jeannie D. Biggest engagement and wedding trend now … rose gold is creeping in and diamonds are still the most popular stone by far. EST. 1991 JOHANNESBURG
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Aug 2019 Jhb West

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