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VOL. 4, NO. 4 FALL <strong>2019</strong><br />
what is the<br />
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CONTENTS<br />
Publisher’s Note . .........4<br />
Business of <strong>Detailing</strong> .....6<br />
(Good) Help Wanted<br />
OSHA <strong>News</strong> ..............7<br />
Oh No! It’s OSHA <strong>News</strong><br />
IDA Column . .............9<br />
A Tale of New Chapters<br />
Nitty Gritty .............11<br />
Getting to Know<br />
Chip Reed<br />
Elbow Grease ...........15<br />
Dirty Work<br />
Innovations . ............19<br />
Industry Dirt . ...........20<br />
Detail Doctor . ...........23<br />
Repairing acid rain & rail dust<br />
damage<br />
Cover Story .............27<br />
Detail Mafia<br />
Vol. 4, No. 4, FALL <strong>2019</strong><br />
Publisher: Jackson Vahaly<br />
Editor: Debra Gorgos<br />
Design: Katy Barrett-Alley<br />
<strong>Auto</strong> <strong>Detailing</strong> <strong>News</strong> is published 4 times per year<br />
and is independently owned by Jackson Vahaly.<br />
Web address is www.autodetailingnews.com<br />
All inquiries should be directed to:<br />
<strong>Auto</strong> <strong>Detailing</strong> <strong>News</strong><br />
110 Childs Ln. Franklin, TN 37067<br />
jacksonv@autodetailingnews.com<br />
Copyright © 2018<br />
2 Dollar Enterprises/<strong>Auto</strong> <strong>Detailing</strong> <strong>News</strong><br />
All Rights Reserved.<br />
One More Thing ...<br />
Letter from<br />
the Editor<br />
My name is Debra Gorgos and I drive a minivan. I have two kids and a dog, and<br />
our van is always… a mess. I was mortified to show it to anyone, let alone a possible<br />
<strong>Auto</strong> <strong>Detailing</strong> <strong>News</strong> reader. But a full interior detailing was necessary. It was July 2.<br />
Humidity, plus food wrappers, an old milk sippy cup and wet bathing suits had made<br />
the van a cesspool of ick and it was time to call in the professionals. I have always<br />
Before<br />
After<br />
been anti-DIY when it comes to car maintenance.<br />
My role with this magazine, as<br />
well as Self Serve Car Wash <strong>News</strong>, would<br />
dissipate if I were to be caught cleaning<br />
out the van in my driveway. So, with a<br />
nervous trembling of the mouth, I called<br />
up a local detailer. What if they recognize<br />
me? I thought? What if they take pictures<br />
of my van and send it into this very magazine?!?<br />
The person who answered was<br />
very reassuring. “Come on in, we have<br />
seen it all!” “It cannot be that bad.”<br />
But it was that bad. As I pulled into the<br />
detail bay, with my head pointed downward<br />
in shame, I handed over the keys. “I<br />
am so sorry,” I told the crew. “It’s been a<br />
crazy summer, and the van is extra messy.”<br />
Yes, it was only July 2, but still….. “We<br />
have seen a lot worse,” they said. It should<br />
take a couple of hours. I wondered if I<br />
should tell them I am editor of a detailing<br />
magazine and that I write passionately<br />
about the detailing industry. Maybe, then,<br />
he won’t think poorly of me. Or would he<br />
instead think the opposite? It was a tough<br />
call. What would you do? I decided to<br />
keep quiet and with the two kids in tow,<br />
we walked around the mini-metro area.<br />
We shopped, got pizza, and then hung out<br />
in the lobby. The only complaint I have is<br />
that there wasn’t a lot to do in the lobby.<br />
I realize most people don’t come with an<br />
entourage, but I would have gladly spent<br />
a few dollars on a massage chair, or video<br />
game. Instead we played “I Spy” and did our best to make the minutes tick by. Hours<br />
later, the van was ready. I walked sheepishly to the bay. Horrified that anyone had to<br />
dig through the disarray. I couldn’t look the guy in the eye. I thanked him profusely,<br />
left a generous tip, and was blown away by the results.<br />
In other news… the Detail Mafia has been something of a halcyon cadre to me.<br />
continued ...<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 3
Letter from<br />
the Editor<br />
I first noticed their presence at my very<br />
first Mobile Tech Show. Black-shirted<br />
detailers with a humble, yet peer-to-peer<br />
boastfulness, meandered through the<br />
showroom floor. A camaraderie similar<br />
to a high school football team, but made<br />
up of all ages, sizes, etc. When I first<br />
heard these people were part of the<br />
Detail Mafia, I thought it was an underground<br />
sub-rosa-type of club. But that<br />
initial notion could not be farther from<br />
the truth. The Detail Mafia is instead<br />
accessible, inclusive and friendly. This<br />
issue’s cover story shares its members’<br />
virtues, roles and principles. My biggest<br />
takeaway was when interviewing Renny<br />
Doyle (a man who is the heart of the<br />
mafia and one whom I had previously<br />
thought worked around the clock on his<br />
detailing ventures) told me: Overworking<br />
is overrated and spending time with<br />
family is all that really matters.<br />
And, one more thing before I sign<br />
off. Who is going to SEMA? Publisher<br />
Jackson Vahaly will be there. Be sure to<br />
track him down and say “hello.” Share<br />
with him your story ideas. And, share<br />
with me what you thought of the show.<br />
I can be reached at debrag@autodetailingnews.com.<br />
Until next time,<br />
Publisher’s Note<br />
FYI - In order for us to take advantage of a<br />
tax exemption that was recently passed, we<br />
are adjusting the publishing schedule of <strong>Auto</strong><br />
<strong>Detailing</strong> <strong>News</strong> in 2020. As always, we’ll publish<br />
4 quarterly issues next year, but we’ll be mailing<br />
in March, June, September and December.<br />
Thank you to all for your continued readership<br />
and support!<br />
Jackson Vahaly, Publisher<br />
jacksonv@autodetailingnews.com<br />
4 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
THE BUSINESS OF<br />
DETAILING<br />
(Good) Help<br />
Wanted<br />
If you’re hiring….<br />
you better know what to look for...<br />
By Rob Schruefer<br />
rob@onspotdetailing.com<br />
Rob Schruefer is the owner of On The<br />
Spot <strong>Detailing</strong> out of Columbia, Maryland.<br />
He proudly serves on the board of the<br />
International <strong>Detailing</strong> Association and works<br />
tirelessly to ensure that detailing business<br />
owners receive business development support<br />
to help them achieve their goals.<br />
Hiring employees is a big step in the<br />
growth of a detailing business. The decision<br />
to bring in staff to help with the day<br />
to day operations can be as terrifying as<br />
it is exciting. It presents new challenges<br />
as well as the opportunity to expand your<br />
business. Having employees frees up time<br />
to build your business, and develop more<br />
work, clientele and opportunities. It also<br />
drastically complicates the situation and<br />
forces you to wear several different hats.<br />
There are three common ways to<br />
pay employees; hourly, piecework, and<br />
salary. Each one should be weighed and<br />
selected for the best fit for you and your<br />
business. There is no right way, and any<br />
of the choices, or a combination, may be<br />
your best bet.<br />
Here are a few things to consider:<br />
Hourly<br />
This is the most common way for detailing<br />
employees to be paid. It is a flat,<br />
per hour rate, given to each employee for<br />
every hour that they work. The amount<br />
paid per hour will depend on your business<br />
and market. Typical pay will be between<br />
$11-$20 , depending on skill level<br />
and job type.<br />
Pros:<br />
• Pay structure (starting pay, seniority, certification<br />
levels) can be mapped out ahead<br />
of time.<br />
• Allows for incremental raises.<br />
• Hours can be cut during slow times.<br />
Cons:<br />
• Labor has to be watched and controlled.<br />
• Employees will constantly ask for<br />
more (or less) hours.<br />
• Overtime will cost you<br />
1.5x times the normal rate<br />
Piece work/Commissions<br />
Piece work-based payments work<br />
better in wholesale or dealership environments.<br />
Each employee is paid based<br />
on the work that they are able to complete<br />
each day. The amount paid per job<br />
should be based on the service amount,<br />
but is typically between 30%-40% of<br />
the service cost.<br />
Pros:<br />
• Labor costs are tied to work completed.<br />
• Employees are rewarded for working faster<br />
and more efficiently.<br />
• Bad workers weed themselves out.<br />
Cons:<br />
• Extra work is required to track each<br />
employee’s completed services.<br />
• Asking employees to help each other or<br />
with other tasks presents a pay problem.<br />
• Employees must make minimum wage, so<br />
slow workers require additional tracking.<br />
Salary<br />
Salaries are generally reserved for<br />
management, but can also work for<br />
mid-level employees who are of value to<br />
your business. A set salary also provides<br />
the stability of knowing exactly what your<br />
payroll will be from week to week. Salaries<br />
will vary greatly from business to business<br />
and should be directly tied to revenue.<br />
Pros:<br />
• Labor costs are fixed.<br />
• Employees know exactly how<br />
much they will make each paycheck.<br />
• If certain criteria is met, overtime<br />
does not apply.<br />
Cons:<br />
• Labor % can run high during slow periods.<br />
• Salaries could cost more than hourly rate.<br />
Whatever pay method you choose, it<br />
is essential that you select the right one for<br />
YOUR business. Every detailing company<br />
is structured differently and each one<br />
offers various services, and widely different<br />
pricing. The most important part is<br />
knowing your labor percentage and how<br />
that will ultimately affect your bottom<br />
line. Speaking with other detailers in the<br />
industry, your labor rate should ideally<br />
be around 30%-40%. If you work to stay<br />
in this range, your business should be<br />
profitable and successful.<br />
Subcontractors<br />
vs. W2 employees<br />
I would like to take a second to also<br />
talk about 1099 subcontractors. I hear all<br />
the time from people thinking they are<br />
beating the system and avoiding employer<br />
problems by making the employees<br />
subcontractors and not W2 employees.<br />
To properly qualify to be considered a<br />
subcontractor, an employee must provide<br />
everything except the job. If you<br />
are providing them training, supplies, or<br />
equipment, they are an employee, NOT<br />
a contractor. Issuing them with a 1099<br />
instead of a W2 could land you in hot<br />
water with the IRS, your insurance company,<br />
and labor lawyers. It is best to just<br />
do the right thing and put them on payroll,<br />
rather than risk your business, your<br />
reputation and significant fines.<br />
Hire These<br />
Guys While<br />
You’re At It<br />
If you have made the decision<br />
to hire staff, your next<br />
conversation should be with a<br />
payroll company. Attempting<br />
to do payroll by yourself is<br />
time consuming and difficult.<br />
There are hundreds of payroll<br />
companies out there to<br />
explore, and the right one<br />
can be hired for a small fee.<br />
Having a company ensure<br />
that taxes are calculated<br />
correctly and employees are<br />
paid properly could mean the<br />
difference between success<br />
and disaster.<br />
6 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
OSHA<br />
NEWS<br />
OH NO … It’s OSHA <strong>News</strong>!<br />
It’s not all bad, but if you don’t already know, the Occupational Safety and Health Administration<br />
of the United States Department of Labor (OSHA) has announced the following…<br />
Businesses cited for exposure to hazardous chemicals, improper ladder safety<br />
As detailers continuously work with chemicals,<br />
and are also often on foot in slippery<br />
conditions, it is important to make sure<br />
each and every employee is safe, otherwise<br />
OSHA will hand out stiff penalties. In San<br />
Angelo, Texas, OSHA cited 7 S Packing<br />
LLC – operating as Texas Packing Company<br />
for exposing workers to releases of<br />
hazardous chemicals. The company faces<br />
$615,640 in penalties.<br />
OSHA determined that the meat-packing<br />
facility failed to implement a required<br />
Process Safety Management (PSM) program<br />
for operating an ammonia refrigeration<br />
unit containing over 10,000 pounds of<br />
anhydrous ammonia. The employer also<br />
failed to provide fall protection, guard machines<br />
and equipment, control hazardous<br />
energy, and implement a respiratory protection<br />
program.<br />
The PSM Covered Chemical Facilities<br />
National Emphasis Program focuses on reducing<br />
or eliminating workplace hazards at<br />
chemical facilities to protect workers from<br />
catastrophic releases of highly hazardous<br />
chemicals. PSM standards emphasize the<br />
management of hazards associated with<br />
highly hazardous chemicals, and establishes<br />
a comprehensive management program<br />
that integrates technologies, procedures,<br />
and management practices to prevent an<br />
unexpected release.<br />
The company has 15 business days<br />
from receipt of the citations and penalties<br />
to comply, request an informal conference<br />
with OSHA’s area director, or<br />
contest the findings before the independent<br />
Occupational Safety and Health<br />
Review Commission.<br />
And in Tumwater, Washington,<br />
OSHA fined the Dollar Tree for repeated<br />
safety violations, including blocked emergency<br />
exit routes, unsafe ladder use and<br />
improper stacking of merchandise . A recent<br />
inspection resulted in several “repeat<br />
willful” and other violations for unsafe<br />
merchandise storage and handling, and<br />
obstructed exit routes.<br />
The $503,200 fine is also related in part<br />
to L&I finding the same safety hazards at<br />
the store during multiple visits. The violations<br />
continued even after the company<br />
was informed by an L&I inspector of the<br />
safety hazards during earlier visits and was<br />
provided specific instruction on how to<br />
improve employee safety at the store and<br />
avoid further violations.<br />
“Even after multiple large fines, it appears<br />
this company has not gotten the<br />
message to ensure their safety and health<br />
system is working in every Washington<br />
store location,” said L&I Assistant Director<br />
Anne Soiza. “This fine is one of the largest<br />
we’ve issued, and we will apply pressure to<br />
Dollar Tree until its leadership takes sustained,<br />
comprehensive steps to prevent serious<br />
hazards.”<br />
This is the third substantial L&I citation<br />
and fine involving Dollar Tree in just<br />
over a year. Since the beginning of 2017,<br />
L&I has completed 15 inspections at Dollar<br />
Tree stores after complaints and referrals<br />
about unsafe working conditions.<br />
The Virginia-based company has<br />
dozens of stores throughout Washington.<br />
Prior to this most recent citation, Dollar<br />
Tree has been fined nearly $593,000 since<br />
2013. Last year, a store in Bonney Lake<br />
was fined $166,000 for three willful violations,<br />
and a Kelso Dollar Tree was fined<br />
$140,000 for violations similar to the ones<br />
found at the Vancouver store in this recent<br />
inspection.<br />
Dollar Tree’s corporate office controls<br />
inventory for local stores, and shipments<br />
arrive frequently. Challenges with too<br />
much inventory and not enough storage<br />
space lead to high stacks of boxes, often<br />
leaning over, which cause blocked and impeded<br />
pathways and other hazards.<br />
Improperly stored merchandise can<br />
fall, resulting in serious injuries or death<br />
if the boxes strike employees or cause<br />
employees to fall, or if exits are blocked<br />
during an emergency. Lifting heavy boxes<br />
onto over-the-head stacks is also likely to<br />
cause strains and sprains or serious back<br />
injuries. In the Vancouver store, workers<br />
were also climbing on shelving units,<br />
which can result in falls.<br />
The violations are not unique to Washington.<br />
Dollar Tree locations around the<br />
country have been cited for improper<br />
stacking of merchandise boxes, mostly in<br />
their storerooms, and for blocking exits or<br />
impeding pathways.<br />
The company has now been placed<br />
in L&I’s Severe Violator Enforcement<br />
Program, which means its stores are now<br />
subject to inspections at any time, among<br />
other things.<br />
Dollar Tree has appealed this citation,<br />
and it could take several months for the appeals<br />
process to be completed.<br />
Penalty money paid as a result of a<br />
citation is placed in the workers’ compensation<br />
supplemental pension fund, helping<br />
injured workers and families of those who<br />
have died on the job.<br />
Carbon Monoxide exposure kills two people<br />
OSHA has cited AJR Landscaping<br />
Inc. – based in Cresskill, New Jersey<br />
– for exposing employees to carbon<br />
monoxide (CO) after two workers succumbed<br />
to the toxic gas.<br />
OSHA initiated an inspection after<br />
the Washington Township New<br />
Jersey Police Department notified the<br />
agency that the workers died from CO<br />
exposure after a gasoline-powered<br />
lawnmower was started inside an enclosed<br />
company trailer that transported<br />
the crew to a jobsite. OSHA issued<br />
serious citations to AJR for exposing<br />
the employees to carbon monoxide,<br />
and for failing to train employees to<br />
recognize the hazard. The company<br />
faces penalties of $17,051.<br />
“Any time there is a gas-powered<br />
motor or engine running in an enclosed<br />
space, there is risk of exposure<br />
to exhaust fumes, which contain<br />
carbon monoxide, an odorless and<br />
poisonous gas,” said OSHA Area Office<br />
Director Lisa Levy, in Hasbrouck<br />
Heights, New Jersey. “This tragedy<br />
was preventable if the employer had<br />
adhered to basic safety and health<br />
practices.”<br />
OSHA provides compliance assistance<br />
resources on preventing carbon<br />
monoxide poisoning at https://www.<br />
osha.gov/OshDoc/data_General_<br />
Facts/carbonmonoxide-factsheet.pdf.<br />
The company has 15 business<br />
days from receipt of the citations and<br />
proposed penalties to comply, request<br />
an informal conference with OSHA’s<br />
area director, or contest the findings<br />
before the independent Occupational<br />
Safety and Health Review Commission.<br />
OSHA offers suicide<br />
prevention tips<br />
As National Suicide Prevention Week is just a<br />
few weeks away, taking place September 8, <strong>2019</strong> –<br />
September 14, <strong>2019</strong>, OSHA wants you to know that<br />
there are many resources available all year round for<br />
those who are suffering from depression and having<br />
suicidal thoughts. OSHA wants every worker to<br />
know that If you’re in crisis, there are options available<br />
to help you cope. You can also call the National<br />
Suicide Prevention Lifeline at any time to speak with<br />
someone and get support. For confidential support<br />
available 24/7 for everyone in the United States, call<br />
1-800-273-8255. Or you can chat online at Online<br />
chat suicidepreventionlifeline.org/chat.<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 7
OSHA NEWS<br />
New rule will revise<br />
requirements in safety<br />
and health standards<br />
OSHA has issued a final rule that revises 14 provisions<br />
in the recordkeeping, general industry, maritime, and construction<br />
standards that may be confusing, outdated, or<br />
unnecessary. The revisions are expected to increase understanding<br />
and compliance with the provisions, improve employee<br />
safety and health, and save employers an estimated<br />
$6.1 million per year.<br />
OSHA proposed the changes in October 2016. This is<br />
the fourth final rule under OSHA’s Standards Improvement<br />
Project, which began in 1995 in response to a Presidential<br />
memorandum to improve government regulations. Other<br />
revisions were issued in 1998, 2005, and 2011.<br />
Under the Occupational Safety and Health Act of<br />
1970, employers are responsible for providing safe and<br />
healthful workplaces for their employees. OSHA’s role is<br />
to help ensure these conditions for America’s working men<br />
and women by setting and enforcing standards, and providing<br />
training, education and assistance.<br />
Requests for information on<br />
Lockout/Tagout Standards<br />
OSHA is requesting information on a possible update<br />
to the Control of Hazardous Energy (Lockout/<br />
Tagout (LOTO)) standard. The Agency is interested<br />
in comments on the use of control circuit-type devices<br />
to isolate energy, as well as the evolving technology for<br />
robotics.<br />
OSHA is requesting information about how employers<br />
have been using control circuit devices, including<br />
information about the types of circuitry and<br />
safety procedures being used; limitations of their use,<br />
to determine under what other conditions control<br />
circuit-type devices could be used safely; new risks of<br />
worker exposure to hazardous energy as a result of<br />
increased interaction with robots; and whether the<br />
agency should consider changes to the LOTO standard<br />
that would address these new risks.<br />
The current LOTO standard, published in 1989,<br />
requires that all sources of energy be controlled<br />
during servicing and maintenance of machines and<br />
equipment using an energy-isolating device. The<br />
standard specifies that control circuit devices cannot<br />
be used as energy-isolating devices, but the agency<br />
recognizes recent technological advances may have<br />
improved the safety of control circuit-type devices.<br />
Comments must be submitted on or before August<br />
18, <strong>2019</strong>. Comments and materials may be submitted<br />
electronically at http://www.regulations.gov,<br />
the Federal e-Rulemaking Portal, or by facsimile or<br />
mail. See the Federal Register notice for submission<br />
details.<br />
Under the Occupational Safety and Health Act<br />
of 1970, employers are responsible for providing<br />
safe and healthful workplaces for their employees.<br />
OSHA’s role is to help ensure these conditions for<br />
America’s working men and women by setting and<br />
enforcing standards, and providing training, education<br />
and assistance.<br />
8 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
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Nitty<br />
Gritty<br />
Chip Reed<br />
Getting to Know...<br />
of Corporate<br />
<strong>Detailing</strong> Service<br />
By Debra Gorgos<br />
debrag@autodetailingnews.com<br />
Full Name:<br />
My full name is Lyle I Reed II. Most<br />
people know me as Chip.<br />
Name of Business:<br />
Corporate <strong>Detailing</strong> Service<br />
Location:<br />
Vero Beach, Florida<br />
What’s Your Story?<br />
In 1995 I started detailing working for<br />
a local car dealership. In 1996 I moved<br />
to Nashville, TN, and started working<br />
for the Opryland Hotel. I was in charge<br />
of detailing and maintaining their fleet<br />
of buses and VIP vehicles. In 1998 I<br />
moved back home to Vero Beach, FL,<br />
and started Corporate <strong>Detailing</strong> Service.<br />
I chose Corporate <strong>Detailing</strong> Service as<br />
the name because I was going after the<br />
Corporate clientele. I did the detailing<br />
part time for years as I worked for<br />
various companies. In 2011 we had six<br />
family members pass away in the last five<br />
months of the year. In 2012 I closed the<br />
business and moved to Colorado to work<br />
continued ...<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 11
Nitty<br />
Gritty<br />
for Vail Resorts. I still had the detailing<br />
bug in me. In 2013 I started working for<br />
Summit Express in Colorado. I was in<br />
charge of deep cleaning and detailing<br />
their fleet of passenger vans. In 2014 I<br />
moved back to Florida and took a job<br />
as a janitor. When I was released from<br />
that job me and my wife sat down and<br />
decided that I would start Corporate<br />
<strong>Detailing</strong> Service LLC back up and do<br />
it full time. I was scared going back into<br />
it full time. At the 2015 Mobile Tech<br />
Expo I sat down with Renny Doyle who<br />
I looked up to as a mentor. He told me<br />
to let the business do what it wants to<br />
do, but to remember to focus on your<br />
family too. So that’s what I did. In 2017<br />
12 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
Nitty<br />
Gritty<br />
we got a call from Corporate Air Inc.<br />
(which is a local FBO at the Vero Beach<br />
Airport) about possibly detailing some of<br />
their clients’ aircrafts and vehicles. We sat<br />
down with Corporate Air Inc. and agreed<br />
on a deal … and we started working for<br />
them in 2018 and haven’t looked back.<br />
What do you like most about<br />
your job?<br />
I enjoy detailing an aircraft more<br />
than a vehicle because there is a lot more<br />
detail that you have to look at and pay<br />
attention to… it is a whole different beast.<br />
You have to watch out for stuff like static<br />
vents and static ports which are critical<br />
in that they have to be kept clean and no<br />
water or wax can get in them.<br />
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VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 13
Nitty<br />
Gritty<br />
What does it take to detail an<br />
aircraft?<br />
To wax detail an aircraft it can take<br />
anywhere from 8 to 40 hours depending<br />
on the size of the aircraft. On a Super<br />
King Air 250 it took 36 hours to wash and<br />
wax and to refurbish the de-icing boots. It<br />
takes about 2 to 4 hours to wash a smallto<br />
medium-sized aircraft. Right now, it’s<br />
only me and my wife working, but this<br />
season I will be looking to hire a couple of<br />
people. My typical hours of operation are<br />
Monday through Friday, 8 a.m.-5 p.m.<br />
and weekends are by appointment. I have<br />
worked overnight on some aircrafts to get<br />
them done in time for the customer to<br />
take out the next day.<br />
14 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
ELBOW<br />
Grease<br />
Dirty<br />
Work<br />
Before<br />
After<br />
Trash Upon Trash<br />
By Detailer Jeff Redmond<br />
of Cincy Shine <strong>Auto</strong> <strong>Detailing</strong> in Bellevue, Kentucky.<br />
“I gathered all the garbage up first to give me room to work. Next, I<br />
vacuumed the interior. Then, I cleaned all the interior trim and the sleeper<br />
walls and glass. Finally, I cleaned the floors using McKee’s 37 Floor Mat and<br />
Cargo Liner Rejuvenator. The truck turned out great! It took me about 4<br />
hours to complete. This truck awarded me 80+ trucks.”<br />
Mold Taketh Over<br />
By Detailer Brandon Farrell<br />
of Shift to Shine in Covington,<br />
Washington.<br />
“With any mold job that I do there’s a<br />
very delicate process.<br />
I start with some form<br />
of bacteria killer/<br />
vinegar/hot water. I<br />
spray it over the surface<br />
that I’m getting<br />
ready to treat and<br />
I let that dwell for<br />
about 10 minutes. I<br />
then take a steamer<br />
and scrub brush and<br />
steam the surface<br />
and scrub at the same<br />
time to really break<br />
up the mold and ‘kill’ it with steam. A<br />
hot water extractor isn’t enough to kill the<br />
mold bacteria (you might get the mold off<br />
the surface, but it will still be in the fibers<br />
and be able to come back especially if the<br />
carpets are left wet). Once I’ve done this<br />
I go back with an enzyme-based shampoo<br />
and spray that down. Again, I let it<br />
dwell then follow up with a scrub brush<br />
and steam again. And then I extract it<br />
all. Then I take a towel and I try to dry<br />
up as much as possible. You should not<br />
run the vents (if you can avoid it) because<br />
mold might be in the dash. Drying out<br />
the carpets and seats before I leave is an<br />
absolute must to hopefully keep the mold<br />
away. If the customer opts out of a dash<br />
removal and full seat removal to really get<br />
everything out, I just give them the peace<br />
of mind that I’ll come back and take care<br />
of the mold if/when it comes back at no<br />
charge. I also always use a face mask, eye<br />
protection, gloves, a long sleeve shirt, and<br />
pants to fully cover my body to protect me<br />
from coming into contact with the mold.”<br />
Tips & Tricks from<br />
the Pros<br />
The following are questions posted to CarwashForum.com, as well as answers and<br />
suggestions from forum members (Please Note: Some posts feature minor edits for<br />
readability. Also note that opinions and statements made here are by each forum<br />
user and do not necessarily reflect the viewpoints of <strong>Auto</strong> <strong>Detailing</strong> <strong>News</strong>.)<br />
Working a Winning Website<br />
Q: I have decided to make a website and wanted to get opinions<br />
on what the easiest and most cost-effective way to do so is?<br />
Try wix.com<br />
- DiamondWash<br />
… in addition to wix.com try<br />
looking into squarespace.com. [I also<br />
recommend] stepping up to the paid<br />
version and picking a mobile responsive<br />
theme (most are now but just make<br />
sure). These two should be fine for most<br />
website needs and can even integrate a<br />
shopping cart into it.<br />
- OurTown<br />
I downloaded a template from<br />
templatemonster, edited it with notepad.<br />
Hostgator for hosting.<br />
Inexpensive, flexible, modern website.<br />
But some basic understanding of html/<br />
coding is required. (Not much imo, but<br />
that may be subjective).<br />
- PaulLovesJamie<br />
I use godaddy. Great templates, works<br />
with mobiles and easy to use. Then<br />
register on Google Maps to get good<br />
local visibility!<br />
- Carwashireleand<br />
Registering on Google Maps is a good<br />
idea whether you have a website or not.<br />
If someone just speaks “[business name]<br />
near me” into their phone it will find you,<br />
otherwise you’re relying on advertising<br />
and/or word of mouth.<br />
- MEP001<br />
There are a ton of great options.<br />
The main deciding factors in determining<br />
which route is the best are 1)<br />
Coding knowledge 2) Functionality<br />
you would like the website to have.<br />
continued ...<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 15
ELBOW<br />
Grease<br />
By the Books<br />
Q: Has anyone used QuickBooks? Any<br />
recommendations for their options or other software?<br />
1. User Interface<br />
• EXAMPLES: WIX, SquareSpace, Godaddy template,<br />
Namecheap website builder etc...<br />
• PRO: Easiest and fastest and cheap<br />
• CON: Hardest to originally customize, get good SEO,<br />
and continuously build upon, get really good mobile<br />
responsiveness (aka have the website look good,<br />
clean and functional on all devices)<br />
• WHEN TO USE: No coding knowledge, want fast<br />
quick and easy solution that is good enough<br />
2. WordPress<br />
• PRO: Easy with very little if any coding knowledge,<br />
better SEO, easy to update, more responsive on<br />
different devices, great easy plug-in integration for<br />
measuring traffic and gaining insights into the impact<br />
your website is actually having on sales<br />
• CON: Takes a little more time and work than Option 1<br />
• WHEN TO USE: Want to go one step further than<br />
minimum, have some time / want a project, or want<br />
to hire someone<br />
3. Custom Webpage<br />
• Examples: Bootstrap framework, completely custom<br />
from scratch, etc..<br />
• PRO: Best true customizability, best responsiveness<br />
(to work seamlessly on all device types), best to get<br />
every insight possible into the actual traffic, behavior,<br />
and impact your website is having<br />
• CON: Requires either hiring someone to build or<br />
having coding knowledge<br />
• WHEN TO USE: You are willing to prioritize your web<br />
presence as a significant business driver and feel that<br />
getting as customizable and unique as possible is<br />
worth it.<br />
The best way to have a website for cheap is<br />
wordpress, it is indexed easier and faster by Google.<br />
However, it needs technical knowledge of website<br />
design plugins and hosting, if you are tech savvy go<br />
with wordpress but if you are not Wix is the best and<br />
easiest to design. I created these two websites using<br />
WordPress for car detailing in Toronto<br />
www.aaaautospa.com<br />
www.torontocardetailing.site<br />
- AAAAUTOSPA<br />
I’ve run businesses on<br />
QuickBooks for years. for a<br />
service business and small<br />
number of inventory items<br />
to track it works great and is<br />
affordable. they have payroll<br />
available if you’re into having<br />
employees... - Dan-Ark<br />
I just use Excel - Sparkey<br />
I run 5 Companies on QB in<br />
the cloud. Makes it easy for<br />
bookkeeper and accountant to<br />
access from various locations.<br />
I run 5 simple companies and<br />
personal on QB Desktop.<br />
QB Desktop. Just give the<br />
accountant P&L and Balance<br />
sheet at year end.<br />
Cloud is about $50.00/Month per<br />
business. If I didn’t need access<br />
from multiple locations, I would<br />
only use desktop. - Earl Weiss<br />
I’ve been using QB on my Mac<br />
for wash and rental property<br />
but am looking to migrate to the<br />
cloud-based version for various<br />
reasons. - Car_Wash_Guy<br />
Cloud is easy to use, and you<br />
can update things via the iPhone<br />
app. - Roz<br />
I use QuickBooks online for my<br />
carwash business. it is great and<br />
my accountant can log into it<br />
remotely if I give her permission -<br />
Wrightway<br />
Excel is plenty if you’re just<br />
tracking income and expenses,<br />
and your payroll is contract labor.<br />
QuickBooks Online makes things<br />
like payroll taxes super easy, you<br />
just input the hours and pay rate<br />
and it generates a payment for<br />
each tax entity. - MEP001<br />
I use the desktop version then<br />
VNC into that location if I need<br />
to access it from elsewhere. -<br />
Slash007<br />
20% OFF<br />
WITH CODE ADN20<br />
PERMANENT PROTECTION • DEEP G<br />
800-437-9893<br />
16 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
Leaf it to the Experts<br />
Sap, pitch,<br />
which is which?<br />
Also, sap, which is known as the<br />
“blood of the tree,” contains phloem<br />
— the sugary goop that sticks to everything,<br />
including vehicles. Sap is translucent,<br />
thin, watery, slightly amber colored<br />
substance, according to Complete<br />
Tree Care. Maple trees are primarily<br />
known for producing sap, but it can<br />
also come from walnut, birch and sycamore<br />
trees. Tree resin is not the same<br />
as sap, though. Resin, which is also<br />
Those autumn leaves sure are beautiful,<br />
but many do not know that buried<br />
in the orange, red and yellow pigment<br />
are elements that can damage<br />
a vehicle’s surface and stain and/or<br />
scratch the paint. But, how can something<br />
so pretty be so harmful, you<br />
might ask? Leaves contain wax, tannic<br />
acid, and some are coated in sap and<br />
pollen. This of course, leaves a good<br />
opportunity for detailers to help out<br />
their customers.<br />
known as tree “pitch,” is thicker, tackier,<br />
and darker than tree sap, according<br />
to Complete Tree Care. Trees such as<br />
pine, fir, and cedar produce resin.<br />
Therefore: Sap = lighter in color,<br />
Resin/Pitch = darker.<br />
Some detailers post on their websites<br />
and social media a <strong>Fall</strong> leaf blurb, noting<br />
the damage the leaves can cause<br />
and urging vehicle owners to come in<br />
before the damage is irreversible.<br />
History BUFF<br />
Why so Black<br />
and Blue?<br />
Back in the 1920s General Motors<br />
teamed with the Dupont chemical company<br />
to create “pyroxylin,” which, according to<br />
Consumer Reports’ A Brief History of Cars, is a<br />
substance that could be mixed with pigments<br />
to create a rainbow of automobile coatings.<br />
Cars at this time were mostly black, a color<br />
which Henry Ford popularized thanks to<br />
the fact that it dried fast and was better for<br />
mass production. Believing customers would<br />
appreciate another color, Alfred P. Sloan, who<br />
was GM’s president in May 1923, thought<br />
pyroxylin was the answers. It was durable and<br />
able to dry in just minutes. “In 1923, the new<br />
Duco paint (as it was called) pyroxylin colors<br />
debuted at the New York <strong>Auto</strong> Show on GM’s<br />
Oakland Motor Car Company’s cars, known<br />
as the ‘True Blue Oakland Sixes.’”<br />
ELBOW<br />
Grease<br />
The seven touring cars were painted<br />
with Duco, and each received two different<br />
shades of blue and also had red or orange<br />
racing strips.<br />
Gundula Tutt, an automotive color<br />
historian, conservationist and restorer, told<br />
Consumer Reports, “Blue is a complicated<br />
color, because it yellowed easily before. Now<br />
there was much less yellowing and upkeep,<br />
it was a cheaper, ‘garageless car,’ which was<br />
nice for consumers, as you could have a<br />
car without the bothersome expensive of<br />
having a garage.”<br />
Around that same time, General<br />
Motors started a “color advisory service,”<br />
and sent people to Paris to study the colors<br />
at various shows and would ask for feedback.<br />
According to Tutt, such a service was<br />
very much at the pulse of consumerism, as<br />
the industry tried to figure out what people<br />
would buy other than black.<br />
LOSS SHINE • WEATHER RESISTANT<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 17
ELBOW<br />
Grease<br />
Balancing it out<br />
Properly managing your finances is one<br />
of the most important parts of running a<br />
business. Well, that and having customers,<br />
but for this tip, we will focus on how to keep<br />
track of your spending, profits, and budget.<br />
A good balance sheet is where you should<br />
start. According to the U.S. Small Business<br />
Administration (SBA), “The balance sheet is<br />
the foundation of managing your finances.<br />
It operates as a snapshot of your business<br />
financials. It helps you keep track of your<br />
capital and provide a cash flow projection<br />
for future years.”<br />
A great and free balance sheet template<br />
can be found online at www.score.org/<br />
resource/balance-sheet-template.<br />
The template will have you list all of<br />
your assets, including:<br />
Business Tip<br />
Current Assets<br />
• Cash in bank<br />
• Accounts receivable<br />
• Inventory<br />
• Prepaid expenses<br />
• Other current assets<br />
Fixed Assets<br />
• Machinery & equipment<br />
• Furniture & fixtures<br />
• Leasehold improvements<br />
• Land & buildings<br />
• Other fixed assets<br />
• (LESS accumulated depreciation on all<br />
fixed assets)<br />
• This Total is your net of depreciation<br />
Other Assets<br />
• Intangibles<br />
• Deposits<br />
• Goodwill<br />
• Other<br />
Current Liabilities<br />
• Accounts payable<br />
• Interest payable<br />
• Taxes payable<br />
• Notes, short-term (due within 12 months)<br />
• Current part, long-term debt<br />
• Other current liabilities<br />
Long-term Debt<br />
• Bank loans payable<br />
• Notes payable to stockholders<br />
• LESS: Short-term portion<br />
• Other long-term debt<br />
Owners’ Equity<br />
• Invested capital<br />
• Retained earnings - beginning<br />
• Retained earnings - current<br />
And, because the template is in an Excel<br />
format, it does all of the math for you. If<br />
you have any more questions about balance<br />
sheet and financial management, check out<br />
the free resources at sba.gov.<br />
<strong>Detailing</strong><br />
History<br />
Join Today & Get Involved!<br />
The-IDA.com<br />
Education | Certification | Social Media Discussions | Awards Programs | Technical Expertise | <strong>News</strong>letters | And more!<br />
18 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
INNOVATIONS<br />
Introducing new & improved products for professional auto, boat & motorcycle detailers.<br />
The G9 Random Orbital Polisher offers comfort and you<br />
can feel its lightness and balance the first time you pick it up.<br />
Griot’s Garage designed the G9 with perfectly placed grips,<br />
high-quality double-shot rubber touch points, and easy to<br />
engage controls that are convenient for right- and left-handed<br />
users. The power has been upped to 1,000 watts, a 17%<br />
increase over their previous 6” Random Orbital. Just like on<br />
the street, performance is all about putting the power down.<br />
So Griot’s Garage made the G9’s drivetrain 45% stronger than<br />
Orbital polisher<br />
from Griot’s Garage<br />
New website from PRO ® Products<br />
PRO ® Products, the professional division of BAF Industries,<br />
has announced the launch of the new redesigned prowax.com<br />
website and is inviting detailers to explore. The new website<br />
has been redesigned to offer the ultimate user-friendly experience<br />
with improved navigation and functionality while allowing<br />
customers to see the full product portfolio PRO ® can offer.<br />
Created with the user experience in mind, the site includes<br />
many new features to help users to quickly and easily navigate<br />
the site and find the professional car care product they need.<br />
New features include:<br />
• User-Friendly Design & Navigation to more easily navigate<br />
the website with fewer clicks.<br />
• Powerful Search Functionality to easily narrow down the<br />
product portfolio by name, number or attributes.<br />
• Modern Clean Layout shows off PRO ® Products at higher<br />
resolutions.<br />
• Responsive Web Design allowing the site to be compatible<br />
with all browsers and mobile devices.<br />
their Gen3 machine and added a state-of-the-art Constant<br />
Speed Controller. The controller maintains the set speed even<br />
when additional pressure is applied to the tool, ensuring the<br />
G9 makes the most of every 9mm pad rotation. Representing<br />
the fourth generation of improvements to the Griot’s Garage<br />
line of Random Orbitals, the innovative, feature-rich G9<br />
has six patents pending and has been certified for safety and<br />
compliance worldwide.<br />
• Social Media Links allowing visitors links to access to the<br />
PRO ® Instagram, FaceBook, Twitter and YouTube social<br />
channels.<br />
• Digital PRO ® Product Catalog allowing customers an<br />
online product catalog flip book experience.<br />
• Checkout Process functional, clean and simple to use.<br />
In addition, the new site will allow customers to download<br />
Product Bulletins and Safety Data Sheets (SDS) for the complete<br />
PRO ® Product Line.<br />
Visitors to the new site can stay informed with the latest PRO ®<br />
Products and industry news through the new email subscription.<br />
The subscription will contain richer online content such as<br />
technical tips, press releases, featured products and newsletters.<br />
The new website can be found at www.prowax.com.<br />
New<br />
trim color<br />
paint from<br />
ColorBond<br />
ColorBond’s Pro Tech Line<br />
was created to restore and<br />
customize automotive components<br />
like trim, wheels and<br />
engine compartments, and are<br />
great for the DIY or professional.<br />
ColorBond Pro Tech Trim Color<br />
auto trim paint is great for wheel<br />
flairs, mirrors, window trim, door<br />
trim, and bumpers. Primarily<br />
metallic paints, they have been<br />
created to match OEM finishes<br />
on a wide range of exterior<br />
components and can also be used<br />
on interior hard plastic metallic<br />
finished trim.<br />
ColorBond Pro Tech Trim<br />
Color auto trim paint provides<br />
a beautiful, durable and longlasting<br />
finish, and is perfect for<br />
cars, boats, motorcycles and<br />
other power sports vehicles. Pro<br />
Tech provides a correct, easy and<br />
economical method for painting<br />
interior and exterior plastic trim.<br />
Users can enjoy easily refurbishing<br />
and restyling vehicle trim<br />
with excellent results.<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 19
EVENTS<br />
CALENDAR<br />
SPLASH!<br />
OCT 10<br />
Mirage Hotel, Las Vegas<br />
www.carwash.org<br />
IDA Webinar<br />
Benefits of Education<br />
through the IDA<br />
OCT 17<br />
https://the-ida.com/events<br />
IDA Certification<br />
Event - Phase I & II<br />
(CD-SV)<br />
OCT 26<br />
presented by AMDetails<br />
Elgin, Morayshire<br />
IDA Certification<br />
Event - Phase I & II<br />
(CD-SV)<br />
NOV 1<br />
presented by Polished and<br />
Waxed / AF <strong>Auto</strong>clean<br />
Upper Ballinderry, Lisburn<br />
SEMA Show <strong>2019</strong><br />
NOV 5-8<br />
Las Vegas Convention Center<br />
Las Vegas<br />
www.semashow.com<br />
IDA Meet and<br />
Greet at SEMA<br />
NOV 5<br />
5 p.m. – 8 p.m.<br />
IDA Certification<br />
Event - Phase I (CD)<br />
at the SEMA Show<br />
NOV 6, <strong>2019</strong><br />
Las Vegas, Nevada<br />
NOV 21<br />
IDA Webinar: Basic<br />
Financials 101<br />
https://the-ida.com/events<br />
Mobile Tech Expo<br />
- Orlando<br />
JAN 30-FEB 1,<br />
2020<br />
The Rosen Shingle Creek<br />
Orlando, Florida<br />
SEMA is Here!<br />
The <strong>2019</strong> SEMA Show, taking place November 5-8, <strong>2019</strong>,<br />
at the Las Vegas Convention Center is right around the corner.<br />
The three-day event, known as the premier automotive specialty<br />
products trade event in the world, drew more than 70,000 domestic<br />
and international buyers in 2018. Displays were segmented<br />
into 12 sections, and a New Products Showcase featured nearly<br />
3,000 newly introduced parts, tools and components.<br />
Here is a guide specifically for detailers for the upcoming show:<br />
Exhibitors<br />
The North Hall is where detailers will be exhibiting, however Meguiar’s and Mothers will be in the Central Hall/Grand<br />
Lobby. There will 277 companies exhibiting under the Restyling Car Care category. Those companies include:<br />
NORTH HALL<br />
3D High Definition Car Care (12461)<br />
3M (12145)<br />
3M (61021)<br />
3W <strong>Auto</strong> Accessory (32325)<br />
Adenna (10161)<br />
ADSG Dongsai (China) Car-Styling Co., Ltd.<br />
(15407)<br />
Aegis Car Seat Cover (13175)<br />
AERO Detail Products (12727)<br />
AeroCatch (50329)<br />
AIR DESIGN (12861)<br />
Alea Leather (12527)<br />
All-Fit <strong>Auto</strong>motive (13184)<br />
AlloyGator North America (12721)<br />
American Pacific Corp. (12615)<br />
American Standard Window Film (12131)<br />
AMON Industry Co., Ltd. (34290)<br />
Angel-GUARD Products, Inc. (12428)<br />
Angelwax (13133)<br />
APE Wraps (16422)<br />
APE Wraps (61016)<br />
<strong>Auto</strong>fiber (15222)<br />
<strong>Auto</strong>motive Synergy (12905)<br />
<strong>Auto</strong>smart International Inc. (12521)<br />
<strong>Auto</strong>Tecknic USA (12210)<br />
Avery Dennison (12659)<br />
B&B Blending (16727)<br />
B&B Blending (61026)<br />
Banzai Sports JDM (50223)<br />
Bates Industries Co. Ltd. (12620)<br />
BDK USA Inc. (12377)<br />
Beugler Stripers (13139)<br />
Big Bond (32299)<br />
Biocide Systems (12323)<br />
Bishop Innovations, HOZEEZ (12918)<br />
BLVD-LPF (33269)<br />
Braun <strong>Auto</strong>motive (12949)<br />
Buff & Shine Manufacturing, Inc. (13155)<br />
BuffPro (12984)<br />
California Dream / Restylers’ Choice (12722)<br />
Car Coaster LLC (52232)<br />
CARIGHT Window Tint & Car Wrap Tools Manufacturing<br />
(13167)<br />
Ceramic Pro Americas LLC (13053)<br />
Champion Seat Systems (34266)<br />
Changzhou Pengxiang <strong>Auto</strong>mobile Decoration<br />
Factory (13147)<br />
Changzhou Sanyou Dissan Protective Materials<br />
Mfg C (12549)<br />
Changzhou Wenye <strong>Auto</strong> Lamp Co., Ltd. (51426)<br />
Changzhou Yizhao <strong>Auto</strong> Exterior Parts Co., Ltd.<br />
(51325)<br />
Chemical Guys (12961)<br />
Cherng Yi Hsing Plastic Plating Factory Co., Ltd.<br />
(12809)<br />
Clinched Flares, LLC (50711)<br />
Clinched Flares, LLC (V269)<br />
Coast to Coast International (12533)<br />
Colourlock USA (50523)<br />
Conergies Laminating & Coating (38231)<br />
Confezioni Andrea North America (52111)<br />
CoverSecure (52022)<br />
Cowles Products (12333)<br />
Craft Customs Steering Wheels & Dashes<br />
(38181)<br />
CS-II International Inc. (13151)<br />
Cynosura International Co., Ltd. (30344)<br />
Dash Designs Inc. (12739)<br />
Dawn Enterprises, Inc. (12539)<br />
Day to Day Imports, Inc. (12371)<br />
DC Safety Sales Co. Inc. (12329)<br />
Defender-N (51222)<br />
DeOdorPro (50124)<br />
Diederichs Karosserieteile GmbH (15623)<br />
DingZing Advanced Materials Inc. (15207)<br />
Douglas Corporation (13141)<br />
Dr. ColorChip Corp. (12686)<br />
Drop Products (52119)<br />
Dynabrade (10217)<br />
Dynafy (12985)<br />
Eagle Enterprises Inc. (12674)<br />
EAS40-1000 Rollover Inlet Check Valve Fuel<br />
Tank Re (33319)<br />
Eastman Performance Films, LLC (12117)<br />
Eclipse Sunshades (51204)<br />
ECP, Inc. (12921)<br />
Element 119 (50105)<br />
EUROPEAN AMERICAN ARMORY (12903)<br />
Excel Make <strong>Auto</strong>motive Inc. (12327)<br />
EZ Lip LLC (13173)<br />
Fasnap Corp. (31299)<br />
FH Group (13163)<br />
FILINK (12923)<br />
Flamingo Car Care Tech Co., Ltd. (48233)<br />
Flex North America, Inc. (12365)<br />
Flex Seal Family of Products (13033)<br />
Flex Seal Family of Products (62124)<br />
Flexishield & Luxo (12869)<br />
Flink International Co. Ltd. (34254)<br />
FM Co., Ltd. - Window film (12386)<br />
FRD (16022)<br />
FUN LINES (12585)<br />
GiantGear (32293)<br />
Gliptone (12755)<br />
Global Window Films (12423)<br />
Gloss It Car Care (12555)<br />
Goizper Spraying North America (50819)<br />
Golden Knight Enterprise Co. Ltd. (12819)<br />
Greer Products LLC Thumbguntool Polish Dispenser<br />
(51323)<br />
Griot’s Garage, Inc. (13039)<br />
Griot’s Garage, Inc. (61002)<br />
Grit Guard, Inc. (12933)<br />
Gtechniq (15421)<br />
Guangdong Carbonss Tuning Co., Ltd. (74005)<br />
Guangdong Carlas Industrial Co., Ltd. (52126)<br />
Guangdong New Vision Film Co. Ltd. (12286)<br />
Guangzhou Joesong New Materials Technology<br />
Co., Lt (34344)<br />
Guangzhou Laige <strong>Auto</strong> Accessories Co. Ltd.<br />
(12575)<br />
Guangzhou Sino Group Co., Ltd. (50322)<br />
Guangzhou Wanlong <strong>Auto</strong>motive Products Co.,<br />
Ltd. (35344)<br />
Guangzhou Yagai Trade Co., Ltd. (48227)<br />
Guangzhou Yajiu Composite Co., Ltd. (12430)<br />
Guangzhou YCL Car Accessories Co., Ltd.<br />
(15509)<br />
Guangzhou Younick <strong>Auto</strong>motive Products Co.<br />
(52023)<br />
Guangzhou Yupeng <strong>Auto</strong> Parts Co. Ltd. (16515)<br />
Guangzhou ZSMELL Window Film Co., Ltd.<br />
(15506)<br />
GYEON Quartz (13045)<br />
Heat-Max (2007) Inc. (16124)<br />
HEXIS (12469)<br />
Hoodfins Inc. (16429)<br />
HSIN YI Chang Industry Co. (34288)<br />
Hyperformance Glass Products LLC (30289)<br />
IGL Coatings (12943)<br />
ITW Evercoat<br />
Ivan Tampi Customs (50911)<br />
Jada Toys (50119)<br />
Jax Wax Car Care Products (51225)<br />
Jiang Xi Kewei Film New Material Co., Ltd.<br />
(12267)<br />
Jiangsu 1234 <strong>Auto</strong> Technology Co. Ltd. (16015)<br />
Johns 360 Coatings (50201)<br />
Johnson Window Films (12431)<br />
Katzkin <strong>Auto</strong>motive Leather (12439)<br />
KDX America (13121)<br />
KK Label Zhong Shan Inc. (12579)<br />
Kleen-Rite Corp. (16227)<br />
Koch-Chemie (52110)<br />
KOLCHUGA (50730)<br />
KPMF (12975)<br />
KUHL RACING / ROHAN (15217)<br />
Lake Country Manufacturing / LC Power Tools<br />
(50907)<br />
LD Nano Sensational (52122)<br />
LeatherSeatsPrime (51211)<br />
Legendz Carbon <strong>Auto</strong> Parts LLC (32332)<br />
Lethal Threat (12827)<br />
Liquid Armour Protective Coatings (15118)<br />
Luxwood <strong>Auto</strong> Trim Design Inc. (13179)<br />
MDI - Mercantile Development (10747)<br />
Madico, Inc. (12451)<br />
Matrix Films (12749)<br />
Maxpro Window Films (13027)<br />
Maxshine Global (16707)<br />
Mengzhou Yuxiangyun <strong>Auto</strong> Electronics Co. Ltd.<br />
(34258)<br />
MetroVac (12914)<br />
MFR Engineering Inc. (40296)<br />
MFR Engineering Inc. (V135) and (V137)<br />
Montroy <strong>Auto</strong>motive Division (13008)<br />
Moore & Giles (50419)<br />
Moso Natural (50404)<br />
MTM HYDRO (50319)<br />
Mutoh America Inc (12139)<br />
NANOSKIN Car Care Products (12627)<br />
NEXFIL USA Inc. (13061)<br />
NFS Sport International (12911)<br />
Northwest Seat Covers / Pacific Restyling Products<br />
(12543)<br />
NuVinAir Global (51301)<br />
ODE <strong>Auto</strong> Parts Co., Ltd. (12486)<br />
Odor Medicine/Aerosol Dyes (13161)<br />
OKI Data (16627)<br />
Olein Refinery & Lubricants (50406)<br />
ORAFOL Americas (12475), (V32) and (V97)<br />
Orexmotorsports (13018)<br />
OYA Carbon Co. Ltd. (51100)<br />
P&S Detail Products (12821)<br />
P.U. Tech Spoiler LP (12432)<br />
Pacific Rim & Trim International (12831)<br />
Padxpress (34331)<br />
Pan Taiwan Enterprise Co., Ltd. (12611)<br />
PG Perma Glass (12716)<br />
Plasticolor / Chroma, LBMB Companies (33320)<br />
Powder-X Coating Systems (44324)<br />
Pressure On Demand Systems (12422)<br />
Procter & Gamble Professional (12843)<br />
Protec Window Film (13050)<br />
PRO® Products (31261)<br />
Purestar (12803)<br />
QB Enterprises (31273)<br />
Qingdao Tianchen Jiachuang Co. Ltd. (16127)<br />
QuikSnap (52228)<br />
RAGGTOPP/WOLFSTEINS<br />
Pro-Series (13038)<br />
Ray-Action Designs Inc. (13048)<br />
Restore Coat (50422)<br />
Restylers International (13145)<br />
REV <strong>Auto</strong> (32322)<br />
Rhino Films & <strong>Detailing</strong> (34339)<br />
Ri-Tar Enterprises Inc. (12617)<br />
Rimblades (12385)<br />
RimPro-Tec / Wheel Bands (13181)<br />
Road Comforts (32269)<br />
Roadwire Leather Interiors (12317)<br />
Ruff Tuff Products (12561)<br />
Ruian JiaBeir <strong>Auto</strong> Parts Co. Ltd. (75011)<br />
RUPES S.p.A. (12173)<br />
20 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
Jay Leno to hand out New Product awards<br />
Jay Leno will help kick off the opening<br />
day of the <strong>2019</strong> SEMA Show, Tuesday,<br />
November 5, as a special guest at the New<br />
Products Awards Breakfast. The awards<br />
recognize the most innovative and cutting-edge<br />
aftermarket products that will<br />
be for sale in <strong>2019</strong>.<br />
Each of the 16 award categories has<br />
one winner and two runners-up. Winners<br />
are selected based on a variety of factors,<br />
such as superiority of innovation, technical<br />
achievement, quality and workmanship,<br />
consumer appeal and marketability<br />
and more.<br />
Product categories include:<br />
Collision Repair & Refinish<br />
Exterior Accessory Product<br />
Interior Accessory Product<br />
Mobile Electronics Product<br />
Off-Road/4-Wheel-Drive Product<br />
Performance-Racing Product<br />
Performance-Street Product<br />
Powersports Product<br />
Street Rod/Custom Car Product<br />
Tire and Related Product<br />
Tools and Equipment Product<br />
Van/Pickup/Sport-Utility Product<br />
Wheel and Related Product<br />
Engineered New Product<br />
Merchandising Display<br />
Packaging Design<br />
Tickets to the event— to be held at<br />
7:30 a.m., at the Westgate Las Vegas<br />
Resort & Casino—are free and available<br />
online when registering for your SEMA<br />
Show badge.<br />
New Product entries submitted by<br />
SEMA- and TIA-member companies<br />
that are checked-in before 10 a.m.,<br />
Monday, November 4, will be included<br />
in SEMA’s annual New Products Awards<br />
competition. Award winners will also<br />
be recognized at the annual SEMA Industry<br />
Awards Banquet the evening of<br />
Thursday, November 7.<br />
Education for Detailers<br />
Wednesday, Nov 6th<br />
Is It Time To Sell Your Biz<br />
10:15 AM - 11:15 PM | LVCC, N252<br />
Presented by: Gene Marks, CPA | President<br />
& CEO of The Marks Group P.C.<br />
It doesn’t matter whether you plan to<br />
sell your business next year or ten years<br />
from now. The more important question is<br />
what is your business really worth today and<br />
how can you increase its value every year?<br />
You should be thinking this way all the<br />
time. You should be building value all the<br />
time. Because one day you might want to<br />
sell your company. Or a potential buyer<br />
may appear who makes an offer. And you<br />
want to be ready. You want your business<br />
to be as valuable as possible.<br />
Gene’s presentation will help you focus<br />
on what you need to do to build value<br />
in your company and to position it to be<br />
sold…next year, or ten years from now.<br />
Gene explains why so many business<br />
owners will be selling their businesses<br />
over the next few years and how you can<br />
capitalize on that trend. He’ll take you<br />
through the reasons why business owners<br />
sell and what smart buyers are looking<br />
for. He’ll give you the essential tools you’ll<br />
need to know how to value your business<br />
like a professional appraiser. And you<br />
may not like what he tells you! But most<br />
importantly you’ll walk away with critical,<br />
real-life tactics for operating your company<br />
at its highest level. Because maybe you<br />
do want to sell it someday. Or maybe you<br />
don’t. In either case, don’t you still want<br />
to be as profitable as possible?<br />
Entrepreneurship in the<br />
<strong>Auto</strong>motive - Aftermarket<br />
3:00 PM - 4:00 PM | LVCC, N253<br />
Moderated by the 2016 Gen III Innovator<br />
with a stacked panel of industry heavyweights<br />
including Jesse James, Brian<br />
Scotto, Andrew Johnson and Jon Pulli.<br />
In this panel discussion you will get<br />
to hear from and interact with industry<br />
professionals who have started and grown<br />
a business from absolutely nothing. Perfect<br />
for any stage business owner or budding<br />
entrepreneurs. Are you curious how<br />
venture capital works? Are you currently<br />
struggling through growing pains? Whatever<br />
it may be, this is your chance to gain<br />
intimate knowledge of how to succeed in<br />
creating a sustainable business within the<br />
automotive aftermarket.<br />
Thursday, Nov 7th<br />
How to Respond to Online<br />
Reviews: Best Practices<br />
9:30 AM - 10:30 AM | LVCC, N256<br />
Presented by: Kent Lewis, President &<br />
Founder | Anvil Media, Inc<br />
The reputation economy is alive and<br />
well in <strong>2019</strong>. Aftermarket automotive<br />
brands big and small, from manufacturers,<br />
retailers and service providers are all impacted<br />
by online reviews. As a result, companies<br />
must be proactive and disciplined<br />
about managing online reviews to maximize<br />
the positive impact on brand perception<br />
and ultimately, sales. Brands can<br />
increase customer advocacy by up to 25<br />
percent by replying to a review or decrease<br />
advocacy by up to 50 percent by not replying.<br />
While the motivation to monitor and<br />
manage online reviews is clear, many automotive<br />
brands still struggle to develop an<br />
effective online review management program.<br />
This session outlines best practices<br />
in terms of generating positive reviews and<br />
responding to negative reviews, including<br />
tools, processes and resources.<br />
Future Dates<br />
2020 SEMA Show: Nov 3 - 6<br />
2021 SEMA Show: Nov 2 - 5<br />
2022 SEMA Show: Nov 1 - 4<br />
2023 SEMA Show: Oct 31 - Nov 3<br />
2024 SEMA Show: Nov 5 - 8<br />
2025 SEMA Show: Nov 4 - 7<br />
2026 SEMA Show: Nov 3 - 6<br />
2027 SEMA Show: Nov 2 - 5<br />
2028 SEMA Show: Oct 31 - Nov 3<br />
Rust-Oleum Corporation (13073)<br />
Rustkote Corrosion Prevention (31323)<br />
S&J International Inc. (Ecostar microfiber)<br />
(15122)<br />
SB3 Coatings (11553)<br />
S.M. Arnold, Inc. (12785)<br />
Saint-Gobain (12618) and (12673)<br />
SAMURAI 2K Paint USA (30282)<br />
Sam’s <strong>Detailing</strong> (33317)<br />
SCENTED PROMOTIONS (52222)<br />
SCENTZ4U LLC (16321)<br />
Scheel-Mann Seats (36199)<br />
SeaSucker (34251)<br />
SeatbeltPlanet.com (50326)<br />
servFaces GmbH (12417)<br />
Shanghai Ho Chi Technology Co., Ltd. (12571)<br />
Shanghai Sepna Chemical Technology Co., Ltd.<br />
(50301)<br />
Sharpline Converting Inc. (12631)<br />
Shenzhen i-Like Fine Chemical Co., Ltd. (48229)<br />
Sherwin-Williams <strong>Auto</strong>motive Finishes (10839)<br />
Sherwood Innovations (12715)<br />
ShineMate <strong>Auto</strong> Polishing Tool System (10874)<br />
Shiniest Industries Inc. (12815)<br />
SICAN Window Films (12565)<br />
Sideways Fab (50304)<br />
Signature Products Group (12649)<br />
Sizver (13085)<br />
Sky’s the Limit Car Care (12929)<br />
SLIPLO Universal Skid Plates (51319)<br />
Sojoy <strong>Auto</strong> USA Ltd. (16324)<br />
Solarfree Window Film (12185)<br />
SolarPro Window Film (33265)<br />
Solink International Manufactures Co., Ltd.<br />
(12511)<br />
SONAX GmbH (12161)<br />
Sports Licensing Solutions (12519)<br />
Steamericas, Inc. (10533)<br />
STEK (16121)<br />
Stinger Chemicals (12743)<br />
STO N SHO (12167)<br />
Stoner Car Care (51011)<br />
Street Legal Products (12810)<br />
Superpads (50426)<br />
Symplex USA (12986)<br />
Syuanen Enterprise Co., Ltd. (12720)<br />
Taizhou Huangyan Maorong Plastic Mould Co. Ltd.<br />
(12643) and (38121)<br />
Taizhou Yusen <strong>Auto</strong> Accessories Co. Ltd. (15507)<br />
TECKWRAP (13021)<br />
The Bracketeer (71000)<br />
The Detail Guardz Premium Car Care Products<br />
(50623)<br />
The Original California Car Duster Company<br />
(12849)<br />
The Rag Company (50519)<br />
The Seat Shop (12955)<br />
The Wax Shop (16610)<br />
ThermalBlade LLC (13015)<br />
THREE HUNDRED (30299)<br />
Tianmei <strong>Auto</strong> Seat Cover (16006)<br />
Tonyin Car Care (16528)<br />
Tornador Tools (12915)<br />
TRAPLY (13014)<br />
Trim Illusion (12744)<br />
Trim-Gard Company Limited (12515)<br />
Trulers (16026)<br />
Trulers (V315)<br />
TUXMAT The Ultimate Car Mat (33316)<br />
Twinake Industry Co Ltd (12816)<br />
TWN Industries (12484)<br />
United Covers Inc. (12637)<br />
Universal Products, Inc. (12622)<br />
UPPF (16115)<br />
Vis Racing Sports Inc. (51219)<br />
Waxedshine (51206)<br />
WD-40 Company (62129)<br />
WELLvisors (38123)<br />
Western Pacific Trading Inc. (73011)<br />
Wet Okole Hawaii Seat Covers (12731)<br />
Willpak Industries Inc. (12616)<br />
Winda Products (12510)<br />
WINDOW FILM MAGAZINE (WFM) (12714)<br />
Winner International (The CLUB) (12853)<br />
Wintech Window Films (12353)<br />
www.lithiumautocare.com (52024)<br />
X-Kote Paint Renewal Systems Inc. (12839)<br />
XPEL (12339)<br />
XSUN Window Films (12361)<br />
YATU Advanced Materials Co., Ltd. (12967)<br />
Young Sung (12939)<br />
Yuyao Fuyi <strong>Auto</strong> Decoration Parts Co. Ltd. (12742)<br />
Zealio (12904)<br />
Zhejiang Meisheng New Material Co., Ltd.<br />
(16526)<br />
Zhejiang Purple Light Technology Co., Ltd.<br />
(33345)<br />
Zhejiang Shichuang Optics Film Manufacturing<br />
(51422)<br />
Zhongshan Aokai <strong>Auto</strong> Parts Manufacturing Co.<br />
Ltd. (13016)<br />
CENTRAL/GRAND LOBBY<br />
Mothers Polish (22357), (61008) and (61036)<br />
Meguiar’s (23643) and (6100<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 21
<strong>Detailing</strong> <strong>News</strong><br />
CarMax makes massive call for detailers<br />
Detailers everywhere may soon have<br />
a major competitive juggernaut on their<br />
hands as CarMax, a nationwide auto superstore,<br />
is looking to hire 850 detailers,<br />
painters and technicians, according to a<br />
Sacramento Business Journal article.<br />
On September 12, 18 locations throughout<br />
the country held a hiring event - the largest<br />
ever technician and detailer hiring effort.<br />
In the retailer’s first fiscal quarter in<br />
Company <strong>News</strong><br />
LC Power Tools Names Robert<br />
Eichelberg Global Sales<br />
Director<br />
LC Power Tools of Oconomowoc,<br />
Wisconsin, announced the appointment<br />
of Robert Eichelberg as Global Sales<br />
Director. In his new role, Eichelberg will<br />
oversee sales and marketing for the professional<br />
power tool manufacturer, beginning<br />
with the launch of UDOS, the<br />
world’s first 5-in-1 professional polisher<br />
for the detailing market.<br />
Eichelberg has more than 40 years<br />
of experience in the power tool market,<br />
most recently serving as President of Flex<br />
North America, a position he held from<br />
2001 to <strong>2019</strong>. His prior experience includes<br />
work for Black & Decker/DeWalt,<br />
Skil and Porter Cable power tool brands.<br />
“Having Bob join our team is an important<br />
next step in the evolution of LC<br />
Power Tools as a company. We’ve spent the<br />
past year focused on the design and manufacturing<br />
of UDOS, and now we’re ready<br />
CSI ® announces new regional<br />
sales manager for Florida<br />
Cleaning Systems, Inc. (CSI) of De<br />
Pere, Wisconsin, announced the hiring<br />
of Victor Buffo to the position of Lustra®<br />
Regional Sales Manager for Florida.<br />
Victor is based in Atlanta, Georgia,<br />
and will help support the Southeast with<br />
emphasis on Florida. For the past 18<br />
years Victor was with ZEP Vehicle Care<br />
Division as a Territory Manager, Corporate<br />
Account Specialist and most recently<br />
was Distributor Sales Development<br />
<strong>2019</strong>, which ended May 31, it reported<br />
a 13% increase in used-vehicle sales over<br />
the previous year, the Journal reported.<br />
“The company is in a period of growth.<br />
It opened 15 new stores in the previous<br />
fiscal year and in the first quarter of <strong>2019</strong><br />
opened three new stores, and reported record<br />
net income and earnings per share<br />
and a 12% increase in net sales and operating<br />
revenue to $5.37 billion.”<br />
for our sales<br />
launch,” company<br />
President<br />
Jay Schneider<br />
stated in a<br />
press release. Robert Eichelberg<br />
“Bob’s extensive<br />
background and knowledge of the<br />
professional tool market will allow us to<br />
continue to build on our strong distributor<br />
relationships worldwide as we grow and introduce<br />
new products to the line.”<br />
“It’s exciting to be joining this new<br />
company just prior to the launch of this<br />
innovative power tool that will revolutionize<br />
the detailing industry. This type<br />
of opportunity doesn’t come along very<br />
often, and I’m looking forward to working<br />
with the team to build the LC Power<br />
Tools brand,” said Eichelberg.<br />
Manager responsible for directly managing<br />
their distributor network that spans<br />
the East Coast and Eastern Canada.<br />
Dave Krause, President and CEO of<br />
CSI, stated in a press release, “We are<br />
excited to welcome Victor to the Lustra<br />
Division Team. His industry experience,<br />
breadth of roles and responsibilities and<br />
relationship strength will be a great contribution<br />
to the ongoing success of our<br />
Southeast team.”<br />
New HRE wheels are titanium-based<br />
An article from Jalopnik titled, Your<br />
<strong>Detailing</strong> Guy is Going to Be P#$@!?,<br />
laments for the detailer assigned to a car<br />
with HRE3D+ wheels. Why? Because<br />
they are lightweight, made of Titanium<br />
and are probably more than $2,000<br />
each. Journalist Kristen Lee wrote that<br />
they are made using something called<br />
Direct Metal Laser Melting, in which lasers<br />
melt very fine titanium powder on<br />
top of itself to build a form, and Electron<br />
Beam Melting, a refining process where<br />
LSI Industries Inc., a manufacturer of<br />
outdoor and indoor lighting and graphics<br />
for commercial, industrial, and multi-site<br />
retail applications, has named Erin Nichols<br />
as its new national accounts sales manager.<br />
Nichols will work with distributors<br />
to expand lighting product sales, manage<br />
customer satisfaction, and provide<br />
the first-class service upon which LSI is<br />
built. In addition, Nichols will be instrumental<br />
in creating direct relationships with<br />
a range of national retailers, including<br />
hypermarket, warehouse, discount, and<br />
retail-banking formats, by leveraging the<br />
strength of LSI Industries’ diverse product<br />
offerings, and helping LSI’s customers<br />
to be more competitive in their markets.<br />
Prior to joining LSI Industries, Nichols<br />
achieved impressive revenue-generation,<br />
customer-acquisition and customer-retention<br />
metrics in account management<br />
and business development roles for the<br />
medical and pharmaceutical industries.<br />
LSI has also appointed Thomas A.<br />
Caneris as Senior Vice President – Human<br />
Resources and General Counsel.<br />
Caneris brings to LSI more than 30 years<br />
of experience as a practicing attorney and<br />
senior advisor in both public and private<br />
company settings. Most recently, he was<br />
a Senior Vice President at PharMerica<br />
Corporation from 2007 through <strong>2019</strong>,<br />
leading the Human Resources Group<br />
and serving as General Counsel. Earlier<br />
in his career, he served as Commercial Affairs<br />
Counsel for AK Steel Corporation.<br />
a beam of electrons heats and fuses raw<br />
materials in a vacuum.<br />
“The person who buys these HRE3D+<br />
wheels for their car most certainly has a<br />
detailer on hand, they don’t do that themselves.<br />
And if that detailer charges by the<br />
hour, then how many hours will it be until<br />
he or she dies of old age? Because that<br />
seems like approximately how long it’ll<br />
take to polish these wheels, especially if you<br />
put them on a car that produces a lot of<br />
brake dust…”<br />
LSI announces new hires and new facility<br />
Thomas A. Caneris<br />
Erin Nichols<br />
Caneris will focus on the acceleration of<br />
LSI Industries’ initiatives to retain and<br />
attract top talent and continue efforts to<br />
deliver a customer-centric organization<br />
and workforce that enriches skill, diversity,<br />
and satisfaction. In addition to guiding<br />
the organization on all aspects of human<br />
resources, he will utilize his wealth of operational<br />
knowledge to collaborate with<br />
functional leaders in several areas of the<br />
business, including communications, investor<br />
relations, and government affairs.<br />
In other LSI news, a press release announced<br />
that the town of New Windsor,<br />
New York, will host the company’s new<br />
facility. “Congratulations are in order<br />
for the town of New Windsor for its approval<br />
of the ground lease, which clears<br />
the way for a new owner to offer quality<br />
jobs in another wise dormant commercial<br />
space,” said Jim Clark, President and<br />
CEO. “We’re thrilled to be close to completing<br />
this transaction.”<br />
LSI headquarters is in Cincinnati,<br />
Ohio, and has facilities in Ohio, Kentucky,<br />
California, New York, North Carolina,<br />
Rhode Island and Texas.<br />
22 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
DETAIL<br />
DOCTOR<br />
Repairing acid rain<br />
& rail dust damage<br />
These step-by-step procedures can product great<br />
results, but know when it is time to say “uncle”<br />
Bud Abraham is Founder and President Emeritus of DETAIL PLUS Car Appearance Systems, with more than 40 years of<br />
experience in the car care industry as a manufacturer, operator, distributor and consultant. He writes articles and gives<br />
seminars on the subject of auto detailing throughout the automotive industry. He can be reached at buda@detailplus.com.<br />
By Bud Abraham<br />
buda@detailplus.com<br />
When industrial pollutants such as<br />
nitrogen oxides and sulfur dioxide combine<br />
with water in the atmosphere, the<br />
result is nitric or sulfuric acid that falls to<br />
the ground as rain — acid rain.<br />
If a vehicle is washed and dried after<br />
every rain shower, acid rain won’t have<br />
time to harm the finish. If it is left on a<br />
vehicle and then exposed to the sun the<br />
acid rain has high potential for harm.<br />
How Acid Rain<br />
Harms Finishes<br />
Heat evaporates the water from acid<br />
rain drops, leaving behind a more concentrated<br />
acid.<br />
The damage caused by this acid looks<br />
like dried, discolored water droplets or<br />
like white rings with a clear, dull center.<br />
In severe cases, acid rain can cause low<br />
pits or craters.<br />
How you deal with this damage depends<br />
on:<br />
Editor’s Note: While we here at <strong>Auto</strong> <strong>Detailing</strong> <strong>News</strong> admire and appreciate Bud<br />
Abraham, please note that his opinions expressed in his Detail Doctor columns do not<br />
necessarily reflect the opinions of <strong>Auto</strong> <strong>Detailing</strong> <strong>News</strong>. If you have a strong opinion<br />
about Bud’s article, feel free to write a Letter to the Editor and send it to Debra Gorgos<br />
at debrag@autodetailingnews.com.<br />
How deep it is<br />
Your knowledge of acid rain age,<br />
and<br />
Whether you know when to say<br />
“uncle,” such as when the buffer<br />
and compound won’t work and a<br />
wet sand or repaint is necessary.<br />
Here are the steps to follow to properly<br />
remove acid rain damage<br />
Step 1:<br />
Assess the Damage<br />
Examine the vehicle’s horizontal surfaces<br />
such as the deck, hood and arid<br />
roof and do this under very good lighting<br />
or use a paint magnifier to determine<br />
severity of the damage.<br />
There are three levels (listed from<br />
least to worst damaged) of acid rain<br />
damage in base coat/clear finishes:<br />
Level 1: The damage is confined<br />
to the surface of the clear coat<br />
(least severe)<br />
Level 2: The damage has gone<br />
beyond the surface and etched into<br />
the clear coat, or<br />
Level 3: The damage has etched<br />
through the clear coat into the base<br />
coat color (most severe).<br />
Step 2:<br />
Clean and Neutralize<br />
These steps should always be followed<br />
regardless of the degree of damage:<br />
1. Wash with detergent and dry<br />
thoroughly.<br />
2. Clean affected areas with a wax or<br />
grease remover.<br />
continued ...<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 23
DETAIL<br />
DOCTOR<br />
3. Neutralize damaged panels<br />
with baking soda solution (one<br />
tablespoon soda per quart of<br />
water).<br />
4. Rinse with water and rewash and<br />
dry the area.<br />
Step 3:<br />
Repair the Damage<br />
Level 1 damage (surface):<br />
Wet sand with ultra-fine (1,500-<br />
2,000 grit) that has been soaked in<br />
a soap and water solution for five<br />
to six minutes. Go slowly to avoid<br />
removing too much clear coat.<br />
Buff with medium grit compound<br />
(1,500 to 2,000) and poly/wool pad<br />
with the buffer at 1,750 RPMs.<br />
Swirl marks can be removed by<br />
using a polish swirl remover with<br />
foam polishing pad and buffer at<br />
about 1,300 RPMs.<br />
Level 2 damage (into the clear):<br />
Requires sanding and repainting of<br />
clear coat. Not recommended for<br />
detailers.<br />
Level 3 damage (through the clear coat<br />
into the base coat):<br />
Requires sanding and reapplication<br />
of both basecoat and<br />
clear coat. Not recommended for<br />
detailers.<br />
For More<br />
Severe Damage:<br />
In severe cases the paint will have to<br />
be completely stripped. It is important<br />
that a detailer is able to recognize the<br />
various levels of acid rain damage and<br />
know what can and cannot be repaired.<br />
This helps to avoid damaging the<br />
paint more than it is, and/ or having an<br />
unhappy customer who has the wrong<br />
expectations.<br />
Rail Dust<br />
The major source of rail dust is the<br />
tiny iron particles produced by friction<br />
between a train’s wheels and the tracks.<br />
These particles can actually become embedded,<br />
or melted into, the vehicle’s finish<br />
during transportation.<br />
Rail dust can also be deposited on<br />
vehicles if they’re stored near steel ore<br />
yards or similar operations that produce<br />
iron dust.<br />
Rail dust creates bumps in the surface<br />
of the finish that may penetrate into<br />
the paint. Rust colored spots in the paint<br />
usually indicate rail dust damage.<br />
Like acid rain, there are different procedures<br />
for repairing rail dust damage,<br />
depending on its severity:<br />
Step 1:<br />
WHAT IS ACID<br />
RAIN?<br />
According to the Environmental Protection<br />
Agency, acid rain, or acid deposition,<br />
is a broad term that includes any<br />
form of precipitation with acidic components,<br />
such as sulfuric or nitric acid that<br />
fall to the ground from the atmosphere in<br />
wet or dry forms. This can include rain,<br />
snow, fog, hail or even dust that is acidic.<br />
When sulfur dioxide (SO2) and nitrogen<br />
oxides (NOX) are emitted into the<br />
atmosphere they react with water, oxygen<br />
and other chemicals to form sulfuric<br />
and nitric acids. They then mix with water<br />
and other substances before landing<br />
on the ground (or a vehicle).<br />
Acid rain is caused by:<br />
Burning of fossil fuels to generate<br />
electricity<br />
Vehicles and heavy equipment.<br />
Manufacturing, oil refineries and<br />
other industries.<br />
A minor cause are natural resources<br />
such as volcanoes<br />
Where is acid rain in the<br />
United States?<br />
According to Sciencing.com, parts of<br />
the eastern United States once had some<br />
of the highest levels of acid rain in the<br />
world, “due to emissions from Midwestern<br />
coal-burning power plants. In parts<br />
of New Jersey, for example, over 90 percent<br />
of freshwater streams are still acidic<br />
today due to acid rain, according to the<br />
U.S. Environmental Protection Agency.”<br />
Levels of acid rain have decreased,<br />
thanks to the Clean Air Act of 1970, but<br />
it is still an issue nationwide.<br />
What is rail dust?<br />
According to the Detailers Dictionary<br />
(author, Chris Evans) rail dust is<br />
red or rust color spots on the finish that<br />
can penetrate deep into the carl coat. It<br />
is caused by the transporting of vehicles<br />
on railways.<br />
According to the American Association<br />
of Railroads, the transporting of<br />
vehicle via train started back in the early<br />
1900s thanks to Henry Ford’s Highland<br />
Park assembly plant.<br />
“As demand for new automobiles<br />
grew, railroads designed a railcar specifically<br />
for the movement of automobiles.<br />
This innovation greatly increased the<br />
number of autos carried per railcar from<br />
two to ten or more. Today, a single train<br />
can move 750 vehicles at once.”<br />
Last year, it was reported that U.S.<br />
Class I railroads moved 1.8 million<br />
carloads of motor vehicles and parts<br />
throughout the United States.<br />
24 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
Assess the Damage<br />
Rail dust will create bumps in the vehicle’s<br />
surface. Use a paint magnifier to<br />
inspect the damage thoroughly.<br />
Step 2:<br />
Clean and Neutralize<br />
Wash the vehicle with soap and<br />
water and dry it.<br />
Clean the damaged areas with a<br />
grease or wax remover.<br />
Rinse the car with cold water in a<br />
cool or shaded area.<br />
Step 3:<br />
Repair the Damage<br />
Level I damage (Surface):<br />
Remove rail dust by soaking several<br />
terry cloth towels in a container of<br />
rail dust remover (oxalic acid) and<br />
lay towels on the damaged areas.<br />
Oxalic acid is an acidic substance<br />
that breaks down iron particles<br />
in the finish. It is very dangerous,<br />
requiring users to wear protective<br />
equipment, including gloves and<br />
goggles. Follow the manufacturer’s<br />
recommendations regarding<br />
handling and disposal.<br />
After towels have been soaked and<br />
laid on the damaged panels, keep<br />
them moist so the rail dust remover<br />
doesn’t dry on the vehicle’s surface.<br />
After about 20 minutes, remove<br />
the towels, rinse the area with cool<br />
water, and make sure the rail dust<br />
has been completely removed.<br />
Use a paint magnifier for closer<br />
inspection. If the paint is still<br />
contaminated, apply the towels up<br />
to three more times (following the<br />
steps outlined above).<br />
If particles are still embedded in<br />
the finish, select a test area and wet<br />
sand by hand with 1,500 or 2,000-<br />
grit sandpaper. Use liberal amounts<br />
of water to rinse uprooted rail dust<br />
particles off the surface.<br />
Squeegee the water off and<br />
inspect the area again with a paint<br />
magnifier. If wet-sanding the test<br />
area alleviates the problem, repair<br />
the entire panel in the same manner.<br />
Using buffers, polish and a foam<br />
pad, polish the surface.<br />
Level II Damage (Into the clear):<br />
Requires sanding and repainting of<br />
clear coat. Not recommended for detailers.<br />
Level III Damage (Through the clear<br />
coat to basecoat):<br />
Requires sanding and re-application<br />
of both basecoat and clear<br />
coat. Not recommended for detailers.<br />
DETAIL<br />
DOCTOR<br />
Other Common<br />
Environmental<br />
Hazards<br />
Along with acid rain and rail dust,<br />
there are other hazards caused by the<br />
environment. Detailers should learn how<br />
to treat the following hazards found on<br />
vehicles:<br />
Gravel and road salt<br />
Industrial fallout including ash from<br />
industrial smokestacks<br />
Tree sap<br />
Bird droppings and insects<br />
continued ...<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 25
The POWER of :<br />
• Increased profits and knowledge through free benchmarking for CETA Members.<br />
• CETA Annual Convention with Tradeshow to socialize, learn and stay informed.<br />
• Certifications for Distributors.<br />
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• Use of CETA Logos, and CPC100 Performance Standards Logo.<br />
• Access to leasing programs with discounted rates.<br />
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• CETA newsletter - Access and ability to contribute.<br />
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• Scholarships available for CETA member’s family and employees.<br />
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• - Education for Distributors.<br />
The CETA Technical Committee reviews, clarifies and interprets<br />
technical, safety and regulatory issues impacting the pressure<br />
washer industry. Changes the Industry is facing in <strong>2019</strong> and<br />
beyond, changes to the CETA Performance Standard, CETA Prop<br />
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members through various ways throughout the year, including:<br />
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• Annual Trade Show meetings.<br />
• Special Member alerts via website postings, email or letters.<br />
• Personal phone or written correspondence as requested to<br />
the CETA office.<br />
This is your Industry CETA is working for.<br />
Help support it by becoming<br />
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at 2020!<br />
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CETA and PWNA will co-locate their trade shows again in 2020. The two associations coming together will bring incredible opportunities<br />
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share one goal:<br />
Two Teams. One Vision.<br />
Advancing the Industry forward.<br />
www.ceta.org | 800-441-0111 | info@ceta.org
what is the<br />
DETAIL<br />
MAF IA?<br />
Renny<br />
Doyle<br />
The<br />
Godfather<br />
“Overworking<br />
is overrated”<br />
Jim Goguen<br />
Consigliere<br />
“Remember where<br />
you came from.”<br />
LOCATION Ipswich, Massachusetts.<br />
BUSINESS<br />
Jim’s <strong>Auto</strong> Installations & <strong>Detailing</strong> Center.<br />
How long have you been detailing?<br />
33 Years.<br />
How did you get involved with the Detail Mafia?<br />
While at Mobile Tech Expo 2006 I met Renny at a detailer’s meet and greet. We hit it off and later that year I went to<br />
his training and have been with the group ever since.<br />
What does being a part of the Mafia mean to you?<br />
It means being part of a family or group that wants to see and help you succeed. We are more than just about<br />
business and detailing -- we help each other with personal goals.<br />
What is your role in the Mafia?<br />
I am currently the Vice President. I also work with Renny in planning our events such at SEMA and Mobile Tech.<br />
What do you think is a misconception about the Detail Mafia?<br />
I think one of the biggest assumptions is that everyone that goes through training is new to the detailing business.<br />
The truth is probably close to half have been detailing for a few years and many, like myself, join after 10+ years of<br />
being in business. I actually went after 20 years.<br />
If you meet a detailer who wants to be a part of the Mafia, what do you want them to know?<br />
We are not a rough crowd. Actually, it is the opposite. We are a group that is here to help every member through any<br />
type of situation. Our goal is to bring the professional detailing business to the [the highest of standards] and have<br />
our members be recognized as having those standards.<br />
By Debra Gorgos, editor<br />
debrag@autodetailingnews.com<br />
The Detail what? Mafia? To those<br />
who are new or outside of the detailing<br />
industry, if you say the words DETAIL<br />
+ MAFIA, you can be met with a confused<br />
tilt of the head. A mafia, in most<br />
instances, can be considered a term for<br />
families entangled in underground crime<br />
networks. But, not the Detail Mafia. In<br />
fact, it is the exact opposite. An assemblage<br />
of impassioned detailers, with<br />
well-wishers so involved in each other’s<br />
success they are there for each member<br />
day and night. It offers a rolodex of people<br />
at the ready with advice, answers,<br />
help. So, in the detailing world, the Detail<br />
Mafia is anything but criminal and is,<br />
instead supportive, caring and kind. But<br />
it isn’t just hearts and flowers, they are<br />
also skilled, dedicated professionals who<br />
want the craft of detailing to be taken seriously.<br />
They are made men and made<br />
women alright, but only because they<br />
have the proven skills and passion to be<br />
included. And, as the only entity entrusted<br />
with the presidential aircraft Air Force<br />
One, it is a force to be reckoned with.<br />
And, at the helm of it all is Renny<br />
Doyle. With over 30 years of detailing<br />
experience, Renny, who works out of<br />
Southern California, is the founder of<br />
<strong>Detailing</strong> Success, which offers skills and<br />
business management training. He is also<br />
a motivational speaker, and author of<br />
How to Start a Home-based Car <strong>Detailing</strong><br />
Business. He is essentially the Godfather<br />
of the Detail Mafia.<br />
Over 10 years ago, Renny was at-<br />
continued ...<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 27
DETAILMAFIA<br />
Andrew Swenson<br />
The Level<br />
“Whatever you do, work heartily<br />
as for the Lord, not for men.”<br />
(Colossians 3:23)<br />
LOCATION<br />
Wolfeboro, New Hampshire<br />
BUSINESS<br />
Wolfeboro Carwash &<br />
Executive Detail.<br />
How long have you been detailing?<br />
11+ years professionally.<br />
How did you get involved with the Detail Mafia?<br />
I purchased the Wolfeboro Carwash in 2008 and saw the need for<br />
quality auto and marine detailing in the area. I wanted to set myself<br />
apart especially in the area of paint correction, so I chose to make the<br />
investment to train with Renny Doyle in the fall of 2008. We started having<br />
webinars, different training events through the year and continued in<br />
special projects. The network grew and evolved into the Detail Mafia.<br />
What does being a part of the Mafia mean to you?<br />
It has made the difference in my business. I would have been on my<br />
own trying to figure new aspects of business or different issues on<br />
my own as opposed to utilizing the expertise and experiences of<br />
others in the group. [And, now I offer] my expertise and experience to<br />
others in the Mafia. The collective knowledge and various vocational<br />
backgrounds in our group is incredible! I have also had the honor of<br />
being involved in amazing events like the Air Force One Detail Project,<br />
(P&S) McCall MotAorworks revival and Quail Event in Monterey, the<br />
Super Storm Sandy project, SEMA, Operation Sleigh Shine, and<br />
countless specialized trainings. And, I have met incredible lifelong<br />
friends in the industry!<br />
Another key point the Detail Mafia stands for is balance in work and<br />
lifestyle. We are about enjoying life, enjoying our families, recreation,<br />
giving of our time and not just work! Personally, I love spending time in<br />
the boat on lake Winnipesaukee here in New Hampshire and just being<br />
near the water. Our culture is busy and will eat you alive if you don’t<br />
have a good balance in your life. It has taken me a while to learn that<br />
one.....and I am still in the learning process!<br />
What is your role in the Mafia?<br />
I am proud to be a member of the board of directors, one of the founding<br />
members of the Detail Mafia, and a Master Detailer. I am incredibly<br />
humbled to be in the company of such truly accomplished people!<br />
What do you think is a misconception<br />
about the Detail Mafia?<br />
The name can be intimidating, but Mafia means Family and that is<br />
what we are. We help each other out when any of us are in need. We<br />
pull together and support one another personally, our families, each<br />
other’s businesses as well as special projects.<br />
If you meet a detailer who wants to be a part of the<br />
Mafia, what do you want them to know?<br />
When the Detail Mafia started it was all about giving to one another<br />
and building each other up. Now that the group has gained notoriety,<br />
some want to be a part of the Mafia for what they can gain from the<br />
brand. If that is your motivation it shows and you probably won’t<br />
last long. If you are about building your business, building yourself<br />
personally and investing in others without always looking to see what<br />
you can gain from it you are Mafia material and we look forward to<br />
having you as a great asset to the group!<br />
Craig MacKay<br />
Triggerman<br />
“In business, if you can’t<br />
measure it you can’t manage it”<br />
LOCATION<br />
Woodinville, Washington<br />
BUSINESS<br />
Clean Planet Car Wash<br />
How long have you been detailing? 8 years.<br />
What does being a part of the Mafia mean to you?<br />
It’s a friendship with like-minded colleagues and a platform<br />
to give back to the industry.<br />
What is your role in the Mafia?<br />
Founder and board member.<br />
What do you think is a misconception about the Detail Mafia?<br />
People need to know that] we are all friendly, inclusive, caring.<br />
If you meet a detailer who wants to be a part of the Mafia,<br />
what do you want them to know? Train with Renny. It will change your life.<br />
tending the SEMA Show. He noticed there was<br />
a hush-hush mentality amongst the detailing<br />
community. “There were a lot of haters and<br />
not a lot of success stories. The industry was<br />
not united. I knew back then, things had to<br />
change. We had to be ambassadors. We had to<br />
unite the detailers.” Renny then started gathering<br />
together detailers he admired. Ones that<br />
could poetically mix together detailers from all<br />
over the world, who loved the mechanics of it<br />
all, who were fair, and who understood the importance<br />
of family. Renny said he came up with<br />
the name Bad Boys, even though each member<br />
was exceptionally kind. Then, while being<br />
interviewed at Mobile Tech Expo, a reporter<br />
asked Doyle about his newly formed group<br />
of envoys. “So, you’re sort of a like a Mafia?”<br />
asked the reporter. A light went off in Renny’s<br />
mental nucleus, which sparked memories of<br />
stories of his first-generation grandfather’s supposed<br />
involvement in the notorious Mafia of<br />
the 1930s. Renny didn’t know his grandfather<br />
all too well, but his penchant for “family” and<br />
“passion” is ever-so present in the way he works<br />
hard and loves fiercely. He was also a fan of<br />
the Dutch Bros. Coffee loyal fanbase, called the<br />
Dutch Mafia. And, hence, made up of gentle<br />
giants, the Detail Mafia was born.<br />
The qualifications to be a Mafia member<br />
are intense. “Detail Mafia Membership requires<br />
being sponsored by a Detail Mafia member, he<br />
or she must support the International <strong>Detailing</strong><br />
Association, and must have unanimous approval<br />
from all existing Board members. The Board<br />
members are made up of successful detailing<br />
business owners who have achieved the highest<br />
‘Master’ level of certification,” states a press<br />
release. Renny also emphasizes the importance<br />
of homelife. Married for over 25 years to Diane,<br />
Renny easily boasts about his love for his<br />
wife (who is also his business partner) as well as<br />
their four children. “I want people to be happy<br />
in life. I don’t want Mafia members getting divorced.<br />
I want them to be there for their families<br />
and their children. That, to me, is being<br />
successful.” He understands that that have to<br />
make money as well, but finding the balance is<br />
key. “I want members to be aggressive businesspeople,<br />
but I don’t want them to find that success<br />
later in life, but when earlier on so that they<br />
can enjoy going home at the end of the day.”<br />
Bystanders at any of the detailing tradeshows<br />
should be able to easily spot Mafia members.<br />
Like a boyband drove, it weaves in and out of<br />
the tradeshow floors, picking up members along<br />
the way, high-fiving and nodding to others behind<br />
their booths. The pack of Mafia members<br />
are of all different sizes, nationalities and ages.<br />
This is something that makes Renny proud. “We<br />
continued ...<br />
28 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
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DETAILMAFIA<br />
are picky, but anyone can join, you just have to prove<br />
yourself. I know how hard it is. I have been there.<br />
The training is not easy. Being a detailer is not easy.<br />
That is why we offer everyone a mentor. And, the<br />
strong ones stick with it.”<br />
Renny says he gets over 100 Facebook messages<br />
a day and endless phone calls. “I want to help<br />
everyone,” he said. “It is impossible to get back to<br />
everyone and I wish I could give everyone instant<br />
access, but I have to give my family my attention<br />
at the end of the day.” Thankfully, Renny added,<br />
we have a great group of commanders (see sidebar).<br />
A few summers ago, Renny formed a board<br />
of directors. “I [had] been thinking about forming<br />
a Board of Directors for a couple of years to<br />
help manage and organize these high-profile detailing<br />
projects where I am pulled in too many directions,”<br />
Renny said in an earlier <strong>Auto</strong> <strong>Detailing</strong><br />
<strong>News</strong> article. “Our group has been so successful<br />
and grown in size and diversity so that it is difficult<br />
for me to manage it on my own.”<br />
President “Dirty Harry” Sandwith of Dirty<br />
Harry’s <strong>Detailing</strong> in Rochelle Park, NJ, had stated,<br />
“Our mission is to ensure that all our detailers<br />
are expertly trained and follow Doyle’s proven<br />
approach to high-end detailing, and his advice on<br />
how to build a successful and profitable detailing<br />
business that assures customers a quality experience,”<br />
said Sandwith. “The automotive appearance<br />
industry is fluid and we must all be committed<br />
to ongoing education, regardless of how long<br />
we have been detailing. We must be dedicated as<br />
a group to using only the most innovative equipment,<br />
professional-grade products, and advanced<br />
paint correction and polishing techniques.”<br />
One endeavor coveted by Mafia members is the<br />
detailing of Air Force One. A team of members,<br />
chosen by Renny and Diane, together works tirelessly<br />
detailing the presidential aircraft, once used to<br />
transport Eisenhower, Kennedy, Johnson, and Nixon.<br />
Days are spent with blood, sweat and tears, pouring<br />
out. A national treasure is at stake. But, Renny<br />
knows it is in good hands. The Mafia has also been<br />
tasked with detailing a WWII bomber, the first-ever<br />
Boeing “Jumbo Jet” 747, the supersonic Concorde<br />
Alpha Golf, and numerous other notable aircraft<br />
stored at the Museum of Flight in Seattle, Washington.<br />
Although a detailing endeavor is rigorous, it<br />
is an honor to be asked to partake. Renny was first<br />
asked to detail the national mode of transport when<br />
George W. Bush was president. “I had picked up a<br />
detailing client, Joe Clark, who was into airplanes,<br />
and he had connections all over the world,” stated<br />
Renny. “He called and said he had a classic WWII<br />
T28 he wanted me to detail. I showed up and spent<br />
Bill Quinn<br />
The Squirrel<br />
“God – Family – Business”<br />
LOCATION<br />
Ephrata, Washington.<br />
BUSINESS<br />
The International <strong>Detailing</strong> Association, <strong>Detailing</strong><br />
Success, Detail Mafia, P&S, Gtechniq, Towel Pros,<br />
GlassParency.<br />
How long have you been detailing? Started in 1973 and opened in 1990.<br />
How did you get involved with the Detail Mafia? Trained in 2012 – found Renny on the Internet.<br />
What does being a part of the Mafia mean to you? I am a board member and a Master Detailer within the<br />
Detail Mafia. I am also a mentor to the new members and the group as a whole. Being one of the original members it’s<br />
very important to see the growth from within and see it continue.<br />
What do you think is a misconception about the Detail Mafia? We are not a gang! We are a group of<br />
people from around the world with the same passion for detailing, sharing and learning.<br />
If you meet a detailer who wants to be a part of the Mafia, what do you want them to know?<br />
I ask them why… then we proceed from there.<br />
Robert “Bobby”<br />
Wiener<br />
The Captain<br />
“Integrity is choosing courage over comfort;<br />
choosing what is right over what is fun, fast or<br />
easy; and choosing to practice our values rather<br />
than simply professing them.” - Dr. Brené Brown<br />
LOCATION Long Branch, New Jersey<br />
BUSINESS Finer Details <strong>Auto</strong> <strong>Detailing</strong><br />
How long have you been detailing?<br />
I have been in business since 2011.<br />
How did you get involved with the Detail Mafia?<br />
Around 2010 I had been a police officer for 17 years and was looking for a business to start and build preparing for<br />
my retirement. I researched training centers and found Renny Doyle. I went to a training in 2011 and the Detail Mafia<br />
was formed shortly after that.<br />
What does being a part of the Mafia mean to you?<br />
Training with Renny and being a part of the Detail Mafia has been one of the greatest decisions and experiences of my<br />
life. I have been able to work on so many amazing projects over the years that would have never been available to me<br />
if I was not part of this group. Having participated in those projects, such as The Air Force One <strong>Detailing</strong> Team, The<br />
McCall’s <strong>Detailing</strong> Team, The Tucker <strong>Detailing</strong> Team and The Bridge <strong>Detailing</strong> Team has truly built my business much<br />
faster than I could have done without them. I have also been able to build lifelong friendships.<br />
What is your role in the Mafia? I am currently a Master Detailer and a board member.<br />
What do you think is a misconception about the Detail Mafia? I would like people to realize that the<br />
Detail Mafia as a group is dedicated to helping people and lifting up the industry as a whole.<br />
If you meet a detailer who wants to be a part of the Mafia, what do you want them to know?<br />
Being a part of this family will change your business and your life!<br />
30 | AUTO DETAILING NEWS | VOL. 4, NO. 4 • FALL <strong>2019</strong>
DETAILMAFIA<br />
Harry Sandwith<br />
Harry the Cigar<br />
“Blood Makes You Related,<br />
Loyalty Makes You Family.”<br />
LOCATION<br />
North and Central New Jersey<br />
BUSINESS<br />
Dirty Harry’s <strong>Detailing</strong> / Hogfather<br />
Motorcycle <strong>Detailing</strong>.<br />
How long have you been detailing?<br />
I have been detailing full-time since 2011 and part time since 1985.<br />
How did you get involved with the Detail Mafia?<br />
Trained with Renny Doyle in 2011, I am one of the founding members, also the first Detail Mafia President.<br />
What does being a part of the Mafia mean to you?<br />
As founding member, we have set the standards for all of those to come.<br />
What is your role in the Mafia? Founding Member, Master Level Detailer, and former President.<br />
What do you think is a misconception about the Detail Mafia? We are not trying to strong arm<br />
anyone out of business, we are here to help set standards that will be followed across the country.<br />
If you meet a detailer who wants to be a part of the Mafia, what do you want them to know?<br />
No matter how long you have been detailing, you first need to train with Renny and then learn how to work within a<br />
large group setting and be happy knowing that you are part of something special.<br />
Doug Parfitt<br />
The Negotiator<br />
“Life is full of challenges, champions accept<br />
them, and with time and commitment,<br />
conquer them.”<br />
“What is essential, is invisible to the eye.”<br />
LOCATION Pittsburgh, Pennsylvania<br />
BUSINESS Eye For Detail Mobile <strong>Auto</strong> <strong>Detailing</strong><br />
How long have you been detailing? 10 years.<br />
How did you get involved with the Detail Mafia?<br />
I trained with Renny Doyle in August 2010 and joined the group<br />
immediately thereafter, attending Renny’s SEMA Summit event that year.<br />
What does being a part of the Mafia mean to you?<br />
I am a proud member of an elite detailing family that supports each other, promotes inclusion for all, no matter<br />
your level of expertise, and encourages continuing education.<br />
What is your role in the Mafia?<br />
Currently serving as President of The Detail Mafia Board of Directors.<br />
What do you think is a misconception about the Detail Mafia?<br />
We are a professional detailing organization, that promotes the continued growth of the industry for all, no matter<br />
if you’re are a member or not.<br />
If you meet a detailer who wants to be a part of the Mafia, what do you want them to know?<br />
What are your business goals? Are you ready to take your business to a new level? Let’s talk.<br />
a week on it. It turns out that that was a test. A test<br />
for something much bigger.” Renny was then flown<br />
out to Seattle and it was he could take a look at Air<br />
Force One. “They all watched me,” he said. “They<br />
all watched me sanding… I had never polished aluminum<br />
before. And then sanded some more. It turns<br />
out they liked what they saw.” Renny has been assigned<br />
with detailing the national jets ever since.<br />
Such detailing assignments takes impeccable<br />
skills, patience and teamwork. “They are the best<br />
of the best and to see Air Force One shining in<br />
the sunlight from year to year is a testament to<br />
our commitment, hard work, and skill. I am proud<br />
to be a part of this project every year and I look<br />
forward to many years ahead as a caretaker of<br />
aviation history,” Renny stated in a press release.<br />
The endeavor is sponsored by Flex power tools<br />
and polishers, Buff & Shine Manufacturing, Detailer’s<br />
Helper, San Francisco-based P&S Sales,<br />
and makers of Renny Doyle’s Double Black Collection.<br />
“Our men and women detailers have willingly<br />
given their time and dedicated their skills to<br />
ensuring the original presidential jet looks as close<br />
to its original glory as possible,” said Renny.<br />
And, while those men and women are volunteering<br />
their time, Renny said he wants to make sure<br />
their effort doesn’t take them away from spending<br />
quality time with their families. “I want to train people<br />
so that they don’t have to work as hard. I don’t<br />
want people in the industry to make the same mistakes<br />
I made. If people don’t like me, that’s fine, but<br />
maybe they can learn from me, learn to be a better<br />
detailer so that they aren’t overworking. The whole<br />
overworking thing is just nuts. Overworking is overrated.<br />
Work hard so that you can go home and be<br />
with your loved ones. That’s what really matters.”<br />
As for the Mafia’s future, Renny says the prominence<br />
of women detailers is something to look out<br />
for. “The most exciting thing is the group of female<br />
detailers. Watch out. They are skilled and strong.”<br />
And, while the Detail Mafia continues to grow,<br />
Renny admits to getting emotional every time a<br />
man or woman becomes an official Detail Mafia<br />
member. “I love the mission of the Mafia,” he said.<br />
“It is helping to lift up the industry. I am 53 years<br />
old and some of my early years just sucked. I am<br />
successful now and want others to be as well. I want<br />
every detailer to have a good life, be a good spouse,<br />
be there for their family.”<br />
The word “family” is echoed countless times by<br />
Renny. Solidarity, well-wishes, loyalty—a trifecta<br />
which pulsates throughout Renny and represents the<br />
mission of the Detail Mafia. A kind group of supportive<br />
members, not looking to be gangsters of crime,<br />
but beacons of success. A group of goodfellas, indeed.<br />
VOL. 4, NO. 4 • FALL <strong>2019</strong> | AUTO DETAILING NEWS | 31
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