Mark and Christine Lesti - Luxury Listing Presentation

SELLER’S HANDBOOK
1010 3rd Street | Napa, CA 94559 | 707.320.8999

PRESENTED BY:
Mark and Christine Lesti
Broker, Broker Associate and Owners
DRE#: 01784430, 01854423
MARK CELL: 707.320.8950 || CHRISTINE CELL: 707.320.8999
EMAIL: MLesti@Windermere.com || EMAIL: CLesti@Windermere.com
TheLestiTeam.com
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Why Windermere?
IT’S ABOUT RELATIONSHIPS
In 1972, John Jacobi set out to change the real
estate industry by putting relationships before
sales quotas, with an emphasis on service to our
clients and our community. Over 45 years later,
this mission has helped grow Windermere into
one of the largest independent real estate
companies in the nation, with more than 300
offices and 6,000 agents throughout the Western
U.S. and Mexico.
While the real estate industry has changed
substantially over the years, our core values of
relationships, community, collaboration, and
professionalism have remained central to how we
do business, and will continue to do so for years
to come.
EXCEPTIONAL SERVICE
UNSURPASSED INTEGRITY
A STRICT CODE OF ETHICS
LOCALLY OWNED AND
OPERATED OFFICES
NEIGHBORHOOD
KNOWLEDGE
MARKET EXPERTISE
PREMIUM TOOLS AND
SERVICES
GIVING BACK TO
OUR COMMUNITIES
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Extended Family
Whether you are moving across the street or
across the region, the Windermere network of
offices is poised to help you make the right
move.
In addition to our local expertise, we are very
good at providing details on housing,
community profiles and statistics for the area
in which you are moving. We’ll even refer a
qualified agent to you that can assist with your
new home search anywhere in the world.
300+ OFFICES
MORE THAN 6,000 AGENTS
COMPLETE COVERAGE
THROUGHOUT THE WESTERN
U.S. AND MEXICO
LARGEST REGIONAL REAL
ESTATE COMPANY IN THE U.S.
If you need an agent or support to facilitate
your transaction, stop by. A Windermere office
is just down the street.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Commitment to
Community
Windermere understands the importance of giving back to our community. Enriching the
neighborhoods in which we live and work is an integral part of how we do business.
THE WINDERMERE FOUNDATION
» We donate a portion of our commission from
every transaction to benefit the Windermere
Foundation.
» Since 1989, the Foundation has collected and
contributed over $37 million.
» Assistance is provided to non-profit agencies
dedicated to helping homeless and low-income
families in our community.
WINDERMERE COMMUNITY SERVICE DAY
» Every year since 1984, Windermere agents have
dedicated a day of work to those in need.
» These hands-on projects benefit a wide variety
of community-based organizations.
» Projects have included maintenance at a senior
center, construction of a children’s playground
and sorting duties at a food bank.
» I am pleased to be a part of such an important
mission. It’s just the right thing to do.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Setting the Standard
Something you may not know is that
Windermere takes its standard of service to its
clients very seriously. As members of the
National Association of REALTORS®, we agree
to abide by a strict code of ethics that is based
in professionalism and consumer protection.
To further reinforce our commitment to our
clients, Windermere has built upon the
REALTOR® code of ethics by establishing what
we call our Windermere Standards of Practice
outlining how we believe our clients deserve to
be treated.
WINDERMERE AGENT EXPECTATIONS
» Always put the clients’ interests first.
» Be up-to-date on the latest real estate
laws and local issues.
» Do not discriminate against any party
based on race, religion, sex or other
legally protected classes.
» Treat you and everyone involved in your
transaction with the greatest respect.
» Follow all MLS rules as well as the
NAR code of ethics.
» Keep you informed promptly and regularly.
In short, our Standards of Practice ensure
that Windermere agents hold themselves
to an even higher level of competence and
accountability. We hope this translates
into a more satisfying real estate
experience and peace-of-mind for our
clients, knowing that doing right by them
is our highest priority. If you would like a
copy of our Standards of Practice, I would
be happy to provide one to you.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Using Market Data to Make
Informed Decisions
As a member of Windermere Real Estate, the leading real estate company in the Western
U.S., I have access to the most relevant housing and economic data to help you make
well-informed decisions regarding your real estate needs.
Windermere’s Chief Economist, Matthew Gardner, has been a real
estate economist for more than 30 years in both the U.S. and U.K. He
specializes in residential market analysis, commercial/industrial
market analysis, financial analysis, and land use and regional
economics. His study and interpretation of this economic data, and
its impact on the real estate market, gives us unique insights into
short- and long-term housing trends that are important to consider
when buying or selling a home.
MATTHEW GARDNER
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Keeping You Informed
Through Social Media
Whether you’re considering making a move or just want to keep up with what’s going on
in housing, we want you to have access to the information you need. Windermere’s social
media channels are a great resource for information about the housing market, buying
and selling homes, home improvement, and the communities we serve.
FACEBOOK: Keep up on the latest
housing and décor trends, follow market
news, and hear from our experts about the
economy and what you need to know
about buying and selling your home.
Facebook.com/WindermereRealEstate
(12,000 followers; average monthly reach
198,000)
BLOG: Our experts share important
information for home buyers and sellers
through every step of the process,
including regular economic updates, video
tips, home improvement articles and more.
blog.Windermere.com (500 blog posts)
YOUTUBE: See what Windermere’s Chief
Economist, Matthew Gardner, has to say
about the economy and the housing
market, learn more about buying and
selling a home from one of our agent
experts, and watch some amazing stories
from our clients about their journey to
home ownership.
YouTube.com/WindermereRealEstate
(76 videos)
TWITTER: Follow the conversation on Twitter
for up-to-date market news, community
happenings, industry information, and live
coverage of industry events.
Twitter.com/Windermere
(2,000 followers; 5,600 tweets)
INSTAGRAM: Get a daily dose of eye candy
with our #MillionDollarListing, learn more
about how the #WindermereFoundation
makes an impact in our communities, and get
some serious design inspiration on our
Instagram page.
Instagram.com/Windermere
(21,000 followers)
LINKEDIN: Follow Windermere in the news
and get the latest on the market and buying
and selling from our LinkedIn company profile.
Linkedin.com/company/windermere-real-e
state (12,000 followers)
PINTEREST: Love home design? Our Pinterest
board has it all.
Pinterest.com/WindermereRE
(80 design boards; 6,000 pins)
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Why You Should
Work With a REALTOR®
NOT EVERY REAL ESTATE AGENT IS A REALTOR®
» Only real estate professionals who are members
of the NATIONAL ASSOCIATION OF REALTORS®
(NAR) can call themselves REALTORS®
» The NAR is America’s largest professional
association and is involved in all aspects of the
residential and commercial real estate industries.
BENEFITS OF CHOOSING A REALTOR®
» REALTORS® have access to legal counsel to help
answer those questions that put your mind at
ease, all at no extra cost to you!
» REALTORS® have access to the latest legal and
legislative issues that they need to know to best
represent your real estate needs.
» As a REALTOR® I pledge to abide by the NAR’s
strict Code of Ethics.
» Only REALTORS® are held accountable for their
ethical behavior.
» As a Windermere associate and a REALTOR®,
I am committed to providing you with the
highest standard of service and integrity.
1040 3rd Street | Napa, CA 94559 | 707.320.8999

Why You Should
Work With a REALTOR®
NEGOTIATION SKILLS & CONFIDENTIALITY
Top producing agents negotiate well because
unlike most buyers and sellers, they can remove
themselves from the emotional aspects of the
transaction.
HANDLING VOLUMES OF PAPERWORK
Today’s purchase agreements run 10 pages or
more. That does not include the federal and
state mandated disclosures, nor disclosures
dictated by local custom.
ANSWER QUESTIONS AFTER CLOSING
Many questions can pop up that were
overlooked in the excitement of closing. Good
agents standby ready to assist. Worthy and
honest agents don’t leave the client fending for
themselves.
DEVELOP RELATIONSHIPS FOR FUTURE BUSINESS
Few agents would survive if their livelihood was
dependent on consistently drumming up new
business. This emphasis give agents strong
incentives to make sure clients are happy and
satisfied.
EDUCATION & EXPERIENCE
The Lesti Team is highly trained and educated by
top producers local to Napa.
PROFESSIONAL NETWORKING
Real estate agents network with other
professionals, many of whom provide services the
client will need to buy or sell.
AGENTS ARE BUFFERS
Agents take the spam out of clients’ property
showings and visits. They can attend all showings, or
digitally track who is showing the property. They also
prevent spam selling.
THEY TAKE ON FIDUCIARY RESPONSIBILITY
The REALTOR’s® fiduciary responsibility is to their
client. Which means the client will have an expert
who is looking out for their best financial interest.
THEIR MARKETING STRATEGY CAN’T BE BEAT
The Lesti Team has a marketing strategy already in
place. The Lesti Team pays for their own
advertising ensuring maximum exposure that
includes listing on the MLS and numerous
websites.
NEIGHBORHOOD KNOWLEDGE
The team possesses intimate knowledge about
neighborhood sales. They can identify comparable
sales and provide hard copies to the seller.
PRICE GUIDANCE
An agent will provide valuable market data to help
the seller make the right decision based on the
property’s value.
MARKET CONDITIONS INFORMATION
Real estate agents can process the current market
trends in the seller’s neighborhood and ensure the
proper price range is set.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

GLOBAL NETWORK
Who’s Who in Luxury Real Estate offers unique opportunities to connect with top luxury real estate professionals in unique
markets around the world. With listings in over 70 countries, LuxuryRealEstate.com’s international reach is unparalleled.
Agents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130,996
Offices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,867
Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 502
Countries with Offices . . . . . . . . . . . . . . . . . . . . . 40
MEMBERS
Consistently recognized with the industry’s most coveted
awards from:
The Wall Street Journal; REALTrends; National Associa
tion of Realtors; The International Property Awards;
Inman News; New York Times; Forbes.
EVENTS
Regarded as one of the “Best Real Estate Conferences for
Luxury Brokers.” Four annual networking events connect key
industry leaders from top international companies.
MAGAZINES
The award-winning publication with a distribution of 50,000 to
high net-worth individuals around the world. Stocked on
International newsstands and international Airline Lounges in
over 80 countries.

LUXURY REAL ESTATE MAGAZINE
The award-winning Luxury Real Estate Magazine is published three times a year and distributed globally to many of
the world’s most affluent individuals, with an estimated readership of 125,000. It exclusively showcases luxury listings,
top agents and significant sales from our worldwide network of Who’s Who in Luxury Real Estate members and
features insightful editorial content focused on a life of luxury. LuxuryRealEstate.com/Magazine
PRINT DISTRIBUTION (50,000)
» 13,000 poly-bagged with Unique Homes reaching
subscribers and international newsstand
» 9,500 placed in international and U.S. airline lounges
» 7,600 mailed to advertisers and Who’s Who in Luxury
Real Estate members
» 7,400 mailed to clients of Who’s Who in Luxury Real
Estate members
» 5,000 mailed to elite high-net worth individuals in the
U.S.
» 4,000 poly-bagged with Unique Homes in U.S. Hudson
airport stands
» 2,000 mailed to entertainment industry and sports
celebrities 1,500 mailed to Fortune 1000 list and Wealth
Managers Directly mailed to a local audience
determined by advertisers personalized with their
compliments
DIGITAL DISTRIBUTION
» Emailed to 100,000 U.S. households with incomes in
excess of $250,000
» Emailed to over 25,000 agents, brokers, marketing and
media contacts
» Shared with over 225,000 social media fans Posted on
the award-winning LuxuryRealEstate.com with viewers
from all over the world
READER STATS
» Age of Readers: between 40-65
» Primary Residence: $1,200,000
» Owns Secondary Home: 57%
» Average Household Income: $368,000
» Total of Household Assets: $1,700,000

LUXURYREALESTATE.COM
The Webby Award-Winning Luxury Real Estate Website with the Most Multi-Million Dollar Properties
LUXURYREALESTATE.COM
31,183
SOTHEBY’S
21,199
LUXURY PORTFOLIO
18,668
CHRISTIE’S
12,303
CB GLOBAL LUXURY
SAVILLS
KNIGHT FRANK
4,922
6,727
7,804

TRAFFIC
LuxuryRealEstate.com is number one in searches on Google, Bing, and Yahoo. Webby Award Honoree,
Voted ‘Best of the Web’ by Forbes magazine, and ranked ‘Best Website’ by consumer surveys.
TOP 10 VISITING COUNTRIES
United States • Canada • China
United Kingdom • Australia •
Germany Sweden • Spain • Italy •
France
Visits (monthly average) ........................................... 888,620
Unique Page View (monthly average) ....................... 1,839,215
Countries with Active Listings .................................. 70+
Total Dollars on LuxuryRealEstate.com .................... $140 Billion+
Over 60,000 properties with an average price of $2,338,157

The Lesti Team
Windermere and The Lesti Team are well known for the finest service, knowledge and success at assisting
clients in the purchase and sale of homes, estates, vineyards, small lodging properties and land. Perceiving
the need for representation of those fine properties, with nearly $500,000,000 in sales combined, the team
is highly qualified to successfully help you with your real estate needs. They attribute their success on vast
marketing and advertising strategies, market knowledge, micro neighborhood knowledge, their exclusive
contact database and a genuine true love for selling homes.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Mark Lesti | Managing Broker / Owner
EXPERIENCE
32 Years active in Real Estate
Napa County Top 1% Producer Annually
Past Leader of Napa County Broker/Managers
Managing Broker/Owner of Windermere since 2007
EDUCATION
BS, Business Administration – 1982
CPA Since 1985
Brokers License Received 2006
Ongoing Broker Training Provided by National
Association of REALTORs®
EXTRA CURRICULAR
CELL: 707.320.8950
EMAIL: MLesti@Windermere.com
DRE#: 01784430
Past President of Napa Sunrise Rotary 2016
Active Member of Napa Sunrise Rotary
Active member at Silverado Country Club
Active Member at Napa Valley Country Club
Active member of International Wine & Food Society
BIOGRAPHY
As founder, owner and Broker of Windermere Napa Valley Properties, Mark is one of Northern
California’s most active and successful real estate professionals. In addition, he has joined his wife,
Christine, son, Brendan, and daughter-in-law, Breanna, to form The Lesti Team, an integral part of
Windermere Napa. His nearly three decades in the field of real estate, combined with his singular
blend of creativity, ethics and attention to detail, make him an invaluable asset to his brokerage, team
and distinguished clientele.
A Northern California native and Napa resident for many years, Mark has gained market knowledge
extending beyond trends and values. It includes equally beneficial insights into neighborhoods,
schools, weather patterns and more. With in-depth financial knowledge acquired as a C.P.A., Mark
offers each client a valuable consultation to identify any areas of their overall financial plan needing
general attention, as well as those areas specifically related to any real estate transaction under
consideration.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Christine Lesti | Associate Broker / Owner
EXPERIENCE
27 Years active in Real Estate
Napa County Top 1% Producer Annually
Associate Broker/Owner of Windermere Napa since 2007
EDUCATION
BS, Business Administration
Brokers License Received 2007
Ongoing Broker Training Provided by National
Association of REALTORs®
Certified Ninja Training for REALTORs® 2017
EXTRA CURRICULAR
CELL: 707.320.8999
EMAIL: CLesti@Windermere.com
DRE#: 01854423
Active member at Silverado Country Club
Active Member at Napa Valley Country Club
Active member of International Wine & Food Society
BIOGRAPHY
As co-owner and Associate Broker of Windermere Napa Valley Properties as well as, a member of The Lesti
Team, Christine Lesti is heavily involved in the day-to-day activities of the brokerage and team as well as in
providing uncompromising service to her distinguished clientele. A resident of Napa for nearly two decades,
and with a Bachelor’s Degree in Accounting, she possesses unsurpassed knowledge of the local market, and
strength in the financial aspects of real estate transactions. It is financial expertise that was fine-tuned
through ownership of her own accounting business and tenure as Comptroller of a successful computer
software programing firm.
While her financial and negotiation expertise are impressive to her colleagues and seller clients, it is
Christine’s market knowledge, communication skills and obvious desire to match individuals and families
with their perfect home, or home away from home, that stands out to her distinguished buying clientele. Her
love of the Napa Valley, its sense of community, and small town ambiance play an undeniable role in that
desire.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

The Lesti Team Members
Having grown up in Napa, graduated from Justin-Siena High School,
and received his degree from Sonoma State University, Brendan is
very knowledgeable about the Napa-Sonoma Wine Country.
Personally educated in real estate by his father, Mark Lesti, Brendan
has over 8 years experience and is now considered a top producer.
Brendan Lesti, REALTOR® DRE#: 01855197
Paul is a Napa local, a homeowner, and Brendan Lesti’s business
partner. He is a true Renaissance man; a skilled carpenter, auto
mechanic and a graduate from University of California, Berkeley.
Paul’s main goal is to make the real estate experience enjoyable with
integrity, honesty and great communication.
Paul M. Everett, REALTOR® DRE#: 02016753
Breanna has earned a reputation with her clients and colleagues alike
for her dedication to her work and community as well as for her
multitude of real estate-related skills. In addition to representing
buyers and sellers, she manages the Lesti Team’s marketing program.
She is experienced in accounting and management, and has been an
active REALTOR® for over 10 years.
Breanna Lesti, REALTOR® DRE#: 01855196
1010 3rd Street | Napa, CA 94559 | 707.320.8999

The Lesti Team Members
Ted grew up in a family of REALTORs®, earned a degree in economics
and philosophy from the University of Notre Dame, and jumped
into all aspects of the hospitality business. He draws his energy and
joy from building synergetic relationships with his clients.
Ted Stumpf, REALTOR® DRE#: 02020069
Sarah has worked in the real estate field for over 11 years which has
enabled her to establish strong community ties. She has extensive
knowledge in real estate sales, property management, leasing and
remodeling in both residential and commercial transactions. She has
decided to focus her career in residential sales because it is her passion.
Sarah Peyton, REALTOR® DRE#: 01869521
With over a decade of experience in professional negotiation,
marketing, sales, and business management, Hanan is focused on
prioritizing key elements of the real estate process to get results.
Hanan loves all aspects of real estate including educating herself in
the most current technology and marketing trends in the industry.
Hanan Kim, REALTOR® DRE#: 01982155
1010 3rd Street | Napa, CA 94559 | 707.320.8999

The Lesti Team Members
Always looking for dynamic ways to improve the transaction
experience, Brandon’s unique diverse background is a valuable asset
for his clientele. Being Trilingual (Spanish and Portuguese), and
having a degree in Business Administration and a Master’s in
Management, has allowed Brandon to become the partner on which
his clients’ can rely. Doing professional Real Estate photography, 3D
Virtual Tours and Drone work in the Napa Valley for the last 3 years,
Brandon is well adept at ensuring maximum exposure for his clients’
listings, as well as finding the perfect home for his buyers.
Brandon Hagler, REALTOR® DRE#: 02073516
1010 3rd Street | Napa, CA 94559 | 707.320.8999

WHAT YOU CAN EXPECT FROM THE LESTI TEAM
The Lesti Team will be invited to view the client’s property and provide
feedback before going on market. This gives a competitive edge on
price and curb appeal from multiple points of view.
THE
LESTI TEAM
Every client will receive
a website specific to
the listing property.
WEBSITE
STAGING
Not all homes need
staging. Typically, an
empty home or a
diffcult to sell home
would benefit.
FLYERS
ADVERTISING
PHOTOGRAPHY
Professional flyers will be
created and kept at the
listing address for
advertising.
MATTERPORT
Every listing will have photos taken by
a professional photographer,
including aerial/drone photography.
OPEN HOUSES
Matterport technology records 360 degree shots
with a special camera. The images are uploaded to
3D imaging software, which are piecedd together to
create a one-of-a-kind interactive virtual tour
allowing the user to walk-thru the home on a phone,
tablet or desktop computer.
FOLLOW-UP
The Lesti Team takes a collaborative
approach to open houses. The client’s
property will be held open every
weekend if desired.
CONTACT
The agent will followup with all
realtors who have either shown, or
previewed the property. This feedback
may give valuable insight on pricing
and if staging may be appropriate to
keep the property competitive.
Generally, Mark & Christine
can be reached at any time.
However, if property is
being shown, or they are
meeting with a client, please
leave a voicemail.
Text is the best way to
communicate if Mark or Christine
cannot answer the phone.
For any questions or
concerns that are NOT time
sensitive email Mark or
Christine and one will
respond within 24 hours.
MLesti@Windermere.com
CLesti@Windermere.com
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Selling Objectives
THINGS AGENTS CANNOT CONTROL
Market conditions
Competition
THINGS THAT CAN BE CONTROLLED
Home’s condition and presentation
Price and terms
Flexibility in showing home
GOALS SELLING YOUR HOME
» Get clients’ property sold within desired time frame
» Put the client in strongest negotiating position
» Have property in top condition and ready to show
» Make the whole process easier for the client
MARKETING PLAN FOCUSES ON
» Understanding the current market conditions
» Placing the property competitively on the market to
ensure highest offer possible
» Ensure maximum marketing visibility, both online and in print
As part of the Lesti Team’s efforts to help accomplish these goals, they will develop a strategy specific for
their client’s property. A custom plan for preparing and marketing your home, include:
– Pricing
– Presentation
– Marketing
– Communication
– Negotiation
– Transaction Management
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Timeline of Events
Before an offer is accepted, it is vital sellers understand the timeline of what to do. Following the steps in
order ensures a smooth and overall positive experience.
GETTING STARTED
1. SIGNING A LISTING AGREEMENT The client will meet with their new agent and negotiate the listing
agreement. The agreement will state the price value of the property, what day it will go “live” on the
market, duration of time it will be listed and total commission paid.
2. PREPARING YOUR HOME Before the property goes “live” on the market, the Lesti Team will need some
time to prepare the property. This could take anywhere from a week to several months. During this time,
the agent will coordinate a selection of the following:
– Inspections
– Painting
– Work needing completion
– Ceaning
– Staging and/or staging consultation
– Professional photography
3. GOING LIVE After the property has been prepared, the agent will input the listing on the Multiple
Listing Service, also known as the MLS. Once completed, the property will be marked as active, or live
and the property will now be available to show to potential buyers.
ON THE MARKET
1. IN THE FIRST WEEK This is the time for the seller’s home to shine! The first week the property will be
viewed the most. It is crucial to have an open house held on Sunday and during the Broker’s Tour to
maximize potential viewings.
2. SHOWINGS The Lesti Team created tips and a checklist (in this packet) on how to prepare the seller’s
property for people to view.
3. OPEN HOUSES
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Receiving an Offer
All of the work up to this point is to get an offer. We take a
collaborative approach and provide the buyer’s agent
information they will need to write us the best possible offer
on your home. This strategy helps get you the best terms
without the head ache of going back and forth.
We will then schedule a time to look over the offer/s and
decide together our next move. This may include accepting
the offer, countering back, or declining based on the terms.
IN CONTRACT
Once an offer is accepted and signed, we will then have a transaction coordinator read over the
details and create a timeline. The coordinator will be in charge of the timeline dates and all details to
ensure the buyer is always staying on track and everything is completed on time. The coordinator is
also in charge of the paperwork and the signatures needed to complete the file.
At this point, we will give the buyer the allowed amount of time to inspect the property, do their due
diligence, work on their loan (if applicable) and open escrow with a neutral third party company
who will handle all money transfers. Your agent will be in close contact with the buyer’s agent and
your escrow officer to give you updates on how things are progressing almost daily.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Listing Package
As a standard of service provided, The Lesti Team will help the client with the following list to get the
property ready:
» Staging consultation if needed (paid by The Lesti Team)
» Professional photography (paid by The Lesti Team)
» Online website with unique URL (paid by The Lesti Team)
» Periodic security driveby or physical inspection of property as needed
The Lesti Team also offers a coordination of services as needed including:
STAGING
PROFESSIONAL PHOTOGRAPHY
PRE-LISTING INSPECTIONS
PROFESSIONAL CLEANING
LANDSCAPING
PROFESSIONAL PAINTING
REPAIRS
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Marketing Strategy
SPECIAL BROKER SERVICES
» A member of The Lesti Team to attend all showings if desired
» The Lesti Team “Listing Package of Benefits”
» Extensive background negotiating from experienced team of top producing agents and brokers
PRINTED MAGAZINE ADVERTISING
(BUT NOT LIMITED TO):
» Windermere Living Magazine
» Distinctive Properties Magazine
(Napa local - published by Napa Valley Register)
» Homes and Land Magazine
» Luxury Real Estate Magazine
OTHER PRINT MEDIA:
» Custom brochures
» Direct post card mailing
» Weekly ad in the Napa Valley Register
» Custom binder of information left inside
the home
» Yard Sign
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Targeting Online Buyers with
Adwerx
Marketing your home online is an increasingly
important aspect of getting it sold. That’s why all of
Windermere’s listings appear on Windermere.com
as well as Realtor.com, Trulia and Zillow, with a
combined reach of more than 200 million viewers.
But I can also target prospective buyers locally by
ZIP code with Adwerx.
Windermere’s partnership with Adwerx makes it easy
for me to advertise your home online to 7,000+
prospective home buyers per week on top sites like
Facebook, USA Today, CNN, ESPN and thousands
more. Not only are these ads geographically targeted
to local buyers, but they will also follow viewers
around the Web to increase the likelihood of your ad
getting noticed. Plus, you will receive ongoing
reporting to see how many people viewed and clicked
on your ad.
When you list your home with me, you’ll receive
targeted digital marketing that maximizes exposure to
get your home sold quickly, and at a high value.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Touring Your Home
OFFICE TOUR
Also known as Windermere Napa’s Entourage
Approach. When you are ready to sell your
home, we will set up a date for our team to
tour your property. This not only will expose
our agents to your home, but it will provide
valuable feedback regarding price, staging,
condition, and other useful information that
we may need to consider before we go live on
the market.
BROKER TOUR
Thursday, there is a county tour of new homes on
the market available in Napa County (There is
usually one in every county). This tour is designed
for agents to get a preview of newly listed
properties. Your home will be scheduled for this
tour the first week it is on the market. This is vital
for several reasons:
1. Agents will be familiar with your property to
keep it top of mind
2. Agents can preview your property before they
show to their client’s
3. To minimize showings to more motivated and
qualified buyers. (Reduces head ache of
showing property to people interested in
viewing property, but not buying)
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Pricing Your Home
Determining the right price for the property is the most critical step to ensure the highest return on
investment in the least amount of time. MLS statistics show the longer a property is on market, the lower
the sales price. The Lesti Team’s job is to help set the right price from the start and position the property
to stand out in the market. The “market value” of the property is what buyers are willing to pay in today’s
market conditions.
» Your true target buyers may not see your property because it’s listed out of their price range
» The buyers in the higher price point may compare your home to other homes at that price and consider
it a bad value
» It may sit on the market longer and sell for less than market value
Here’s how we will successfully help price the property for the highest return:
PRICING THE PROPERTY
» Analyze current market conditions and sale prices of comparable properties
» Discuss goals and needs
» Advise property owner of ways to make the property more attractive to buyers
» Create a comprehensive marketing plan targeting the qualified buyers
» Market property to other agents and get feedback
» Keep property owner up-to-date on sales activity and market conditions in the neighborhood and
comparable properties
The property owner can be assured my experience and understanding of the marketplace will help
get the best price possible in the shortest amount of time.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Controlled Access
Easy access for buyers to see the interior of
your home increases the marketability and
shortens time on the market. For added
security, we use mobile-activated key lock
boxes to provide access to your home for
REALTORS® use only. This allows:
» The ability to control times that
people are allowed in.
» Only real estate agents in good
standings have access.
» Instant emails received when the
home is shown.
» For me to obtain feedback from the
agents who have shown the home
» Peace of mind!
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Home Viewings
CHECKLIST FOR PREPARING YOUR HOME
BEFORE SHOWINGS:
» Have a plan for pets. Keep in garage, take on a walk;
make sure litter boxes and bathroom areas are cleaned.
» Put valuables away and out of sight, including medications.
» Open all curtains and/or shades.
» Open all doors except front/back door and closets.
» Turn on air fresheners, bake cookies, or boil
cinnamon on the stove. Create an inviting smell.
DURING AND AFTER SHOWINGS:
» Leave the home. A potential buyer may feel uncomfortable
and leave earlier if the homeowner is present.
» If you can’t leave, communicate with agent and try
your best to stay out of the way and keep children quiet.
» Allow 15-30 minutes for property to be viewed
(longer viewings can be a good sign!).
» Feel free to follow up with us if you have any questions
or concerns after each showing.
1010 3rd Street | Napa, CA 94559 | 707.320.8999

Testimonials
HERE IS WHAT SOME OF OUR CLIENTS ARE SAYING:
1/09/2018
“Mark is a professional who understands the market and produces positive results for his
clients. Mark develops strategies and follows through on the details until the deal is
completed.”
- gwphela
12/28/2017
“Superb is the word that comes to mind describing Mark Lesti. Starting with his knowledge of
the process, to his professionalism, to anticipating complications or other party moves. We
can’t recommend him enough. He does the RE industry credit.”
- Natalya Mantle
11/14/17
“I selected Mark to sell my house because of his top sales record, his highly rated reviews, and
a personal interview. It was an excellent choice; Mark was on top of issues, very
communicative, and made the overall experience smooth.”
- wmwenman
11/14/17
“From start to finish, Mark Lesti was top notch, on point in representing our family and
negotiating on our behalf, completely professional. No matter the issue or the question, Mark
presented options and helped us to know what each decision would mean, there was
underlying integrity with every interaction. Mark made sure we felt sure and secure as we
progressed through our sale. He was recommended to us, and I would welcome the
opportunity to recommend Mark and his team to anyone looking for a dependable,
knowledgeable and focused agent.”
- djamison2
1010 3rd Street | Napa, CA 94559 | 707.320.8999

REFERENCES
Dennis Armstrong, MD
DArmst44425@aol.com
602.741.7377
2133 MONTICELLO ROAD
NAPA, CA 94558
Spencer Rascoff
Spencer@Zillow.com
415.341.6488
3533 STATE HIGHWAY 128
CALISTOGA, CA 94515
Francesca Kirkpatrick
FranceskaK@mac.com
707.337.2663
1350 HESTIA WAY
NAPA, CA 94558
Tim Mooney
TMooney@BBandt.com
415.342.6458
11 ST. MICHAELS COURT
NAPA, CA 94558
Edward Edwards & Becky Jo Petersen
EdwardsArtGlass@comcast.net
BeckyJo@TeenServiceSonoma.org
707.968.4239
1081A TAMARISK DRIVE
NAPA, CA 94559
Paul Nobmann
PNobbmann@GoldenStateLumber.com
707.333.4067
397 TROON DRIVE
NAPA, CA 94558
Christopher Salese
DEL SUR MORTGAGE
Chris@DelSurMortgage.com
707.265.9006
1089 ROSS CIRCLE
NAPA, CA 94558
Jon Huttinger & Maureen Dolan
YonHuttinger@gmail.com
MEDolan3727@gmail.com
707.328.9916 | 707.252.9283
1105 JUAREZ STREET
NAPA, CA 94559
1010 3rd Street | Napa, CA 94559 | 707.320.8999