WORLD OF INDUSTRIES 5/2019

Digitalization takes center stage
at China’s leading industrial trade fairs
NEWS AND MARKETS
As industry 4.0 gains more and more traction, all
sectors of industry are currently undergoing
transformation; and like all changes, this too brings
along both risk and opportunity. At PTC and CeMAT
Asia, explore new technologies, new market players,
new business models and understand the evolving
customer expectations.
China has always been a fan of international trade fairs and exhibitions.
With more than 3000 trade fairs being hosted all over
the country, they have become an influential part of the Chinese
economy. Over the last two decades, these industrial trade fairs
have been largely contributing to China’s rise as an industrial and
manufacturing power. Multinational gatherings and events like
Power, Transmission and Control Asia (PTC Asia) and CeMAT Asia
are best examples of how impactful they are as a medium of marketing
and reaching out to potential customers. One of the major
reasons of success is the possibility to communicate to people faceto-face.
For exhibitors, a well represented company booth and a
personalized approach to every visitor, keeping in mind that majority
of expo attendees are decision makers from all types of companies,
leaves a lasting impression on the visitors.
PTC and CeMAT Asia 2019
PTC Asia, the leading industrial trade fair for hydraulics, pneumatics,
mechanical and electrical power transmission and CeMAT Asia,
the globally renowned trade fair brand for logistics and supply chain
Author: Sushen Doshi, International Correspondent for World of Industries
management have proven to be an important platform for domestics
as well as foreign companies. For years, PTC and CeMAT Asia,
have managed to bring together thousands of domestic and international
buyers and sellers under one roof, and offer opportunities
that day-to-day business correspondence usually cannot. Organized
at the Shanghai New International Expo Centre, by Germany’s leading
trade fair specialist, Deutsche Messe AG and Hannover Milano
Fairs Shanghai Ltd, the event has a large number of visitors coming
in from Asia’s top economies like South Korea, Japan, India, Indonesia,
Thailand and Vietnam. With a total display area of around
70,000 square meters, the show attracted more than 100,000 visitors
and 1300 leading companies as exhibitors. Just like last year, PTC
Asia and CeMAT Asia 2019 will be co-located along with other important
trade fairs like ComVac Asia, Cold Chain Asia, Industrial
Supply Asia. These sector specific fairs have earned quite a good
reputation for themselves in a short span of time. This year, the
event will commence on October 23rd and run until October 26th.
Product categories at PTC Asia 2019
PTC’s display area features a large number of products and technologies
from domestic as well as international exhibitors who are
looking to expand their business in the Chinese market. The booth
planning and management has been carried out with minute details
in mind that will help visitors to evaluate and compare products
of interest, to attend conferences and to carry out in-depth discussions
and negotiations.
Exhibit area E1 to E5 are dedicated for fluid power sector, which
has companies exhibiting products and technologies in hydraulics
and pneumatics segment like pumps, motors, gears pumps, gear
motors, power packs, cylinders, variable speed drive units, actuators,
control valves, pressure switches, pipes hoses and connectors,
sealing devices, filters and oil lubrication systems. Complementing
the hydraulic and pneumatic segment is the sealing technology
equipments like squeeze seals, rotating seals, reciprocating seals,
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