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owners profile<br />
and Stefano Gabbana have plenty of<br />
confidence to do this.<br />
Both designers sum up the advantage of<br />
this independent status—and spirit—in one<br />
word: freedom. “Being free allows us to express<br />
our creativity without any constraint, the most<br />
important aspect of our work as designers,”<br />
they say. “It’s essential and has allowed us to<br />
build our message, a narrative that is clearly<br />
reflected in our collections.” This aesthetic is<br />
based, according to Dolce, on “contrast – our<br />
style results from opposites coming together.<br />
We mix different shapes and styles, exploring<br />
all possible alternatives. On one side we have<br />
the corset, black sheath dresses, lace skirts, all<br />
very sensual. On the other side there are the<br />
men’s-cut clothes, T-shirts and sneakers.”<br />
Gabbana sees it more as an expression of<br />
Italian culture. “Our design DNA is a mix of<br />
elements based on our history of love, passion<br />
for Italy, fashion, culture and the family,” he<br />
says. Rather than being interested in fashion<br />
trends, he says, “we create clothes and<br />
accessories that talk about us and our love<br />
for life. We keep up with what is happening:<br />
we research, we look for new and different<br />
fabrics, we read, but above all we are inspired<br />
by life, people and love.” Travel is another<br />
creative driving force: “It makes us dream,”<br />
they say and appreciate how their status as<br />
NetJets Owners helps cater to this desire.<br />
Despite being outside the all-powerful<br />
fashion combines, through judicious<br />
partnerships with manufacturers Dolce<br />
& Gabbana has built a full-scale fashion<br />
empire that includes handbags, shoes,<br />
sunglasses, perfumes and cosmetics, and<br />
watches and jewelry. It also includes, in a<br />
very unorthodox move, its Alta Moda, the<br />
Italian equivalent of haute couture—oneoff,<br />
hand-made, often elaborate items, fitted<br />
and sometimes totally designed for one<br />
client and never repeated exactly for another.<br />
It is a time-consuming and very costly<br />
operation that many houses treat more as a<br />
promotional necessity. Traditional couture<br />
”Alta Moda allows us to<br />
push our creativity to the extreme<br />
– we never have limits”<br />
MONICA FEUDI<br />
30 NetJets