Revive Brand Guide

BRAND GUIDE

We believe in
the potential of
parish leaders.
Revive is an innovative
online learning platform
for parish leaders. We
train and equip leaders
in best practices and
critical skills so that they
can renew their parishes
and make them vibrant
centers of mission.

Logotype

LOGO
Basics
MINIMUM
MARGIN
SIZE
LOGOTYPE
ICON
The golden logo is the
primary version and
should be given priority
choice over the other mark
alternatives.
Always leave a minimum
margin the height of the
icon’s flame.

LOGO
Versions
These are the only approved brand marks. In order to safeguard
the flame meaning, the logo and icon should never be blue.
BLACK GOLD WHITE
TAN
ICON
LOGO
LOGO
PARISHES
LOGO
SCHOOLS

LOGO
Don’ts
1.
2.
3.
4.
5.
6.
Don’t skew or distort the
logo’s proportions.
Don’t recolor or outline it.
Don’t add to, remove from,
or alter its composition.
Don’t rotate it.
Don’t use unofficial colors.
Don’t add shadows,
textures, gradients, nor
other effects.
Simply put, use only the
official logos, unaltered.
1. 2.
3. 4.
5. 6.

Typography

TYPOGRAPHY
Typefaces
Poppins
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
Roboto
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
Poppins
Poppins is Revive’s official typeface for headlines. This
typeface is one of the new comers to the long tradition
of Geometric sans serif typefaces, and transmits the
clean, modern look that characterizes Revive. It should
only be used in headlines, set in Semi-Bold or Bold.
Roboto
Poppins is Revive’s official typeface for body text.
This typeface features friendly and open curves while
remaining geometric. This makes for a more natural
reading rhythm friendly to the eye for long form texts.
It should only be used for body text, set mostly in Light.

TYPOGRAPHY
Usage
* PM: Print and Mobile / S: Screen
TYPOGRAPHY
USE SIZE* FONT LEADING
Usage
H1:
DISPLAY
2-3 word
key ideas
PM: 36-48
S: 48-60
Poppins
Semi-Bold
1 x
H1 size
H2:
HEADERS
Titles
PM: 21
S: 24
Poppins
Semi-Bold
1.25 x
H2 size
The table summarizes the
recommended hierarchy
levels of text, to keep in
mind when designing. An
H3 can go above a H2 as
H3:
SUBHEADS
P:
BODY
Tags and
subtitles
Body copy,
content
PM: 11
S: 14
PM: 12
S: 16
Poppins Bold
All Caps
75 tracking
Roboto Light
Do not color
1.5 x
H3 size
1.5 x
P size
a section or tag name, or
below as subtitle.
SMALL
TEXT
Footnotes,
captions...
PM: 8
S: 12
Roboto
Regular
1.5 x
size

H1: 3pt Poppins Semi-Bold
Vision
H2: 16pt Poppins Semi-Bold
H3: 24pt Poppins Bold,
all caps, 75pt tracking
We Believe.
A REVIVE MANIFESTO
P: 16pt Roboto Light,
24pt leading, black or white
We believe in the potential of parish leaders - the pastors,
staff members, volunteers, and leadership teams.
We believe in the potential of their parishes - we affirm the
good they are already doing and great things yet to come.
We are committed to training and empowering leaders for
mission success in today’s world...and in the future.
We are Revive. We believe in the future of our parishes.
We believe in the future of the Church.
Sub: 12pt Roboto Regular
For more information, visit ReviveParishes.com

Color, Graphics

Gold is the primary color of the brand,
conveys the flame’s light, and should
be about 30% of a composition’s colors.
COLOR
Palette
When creating any piece
for Revive, only use the
exact colors provided in
this guide.
Dark blue is Revive’s secondary color,
meant to be dominant, representing
around 60% of a composition’s colors.
Blue is an accent color, meant to be
used sparingly, as no more than 10%
of a composition’s colors.
Tan is a base color, and should be combined
with white to create subtle visual
hierarchies, separations, and flourishes.

DARK
BLUE
CMYK 92.67.50.43
RGB 21.59.74
Pantone 504 U
HEX #153B4A
BLUE
CMYK 82.33.20.0
RGB 26.138.176
Pantone 2191 U
HEX #1A8AB0
COLOR
Codes
GOLD
CMYK 24.29.99.1
RGB 199.169.47
Pantone 458 U
HEX #C7A92F
When creating any piece
for Revive, only use the
exact colors provided in
this guide.
TAN
CMYK 5.5.8.0
RGB 238.236.230
Pantone Warm Gray 1 U
HEX #EEECE6
BLACK
&WHITE

GRAPHIC
Elements
The dotted pattern, the
thick dashed line shapes,
and the colored boxes are
all graphic elements that
can be used to dynamize
a design. Apply them
sparingly, so they don’t
conflict with the important
elements of the design.

Quiet Down.
White or empty spaces also play
an important role, letting the brand
breathe and stay clean.

Imagery

IMAGERY
Selection
Avoid photos that look fake or
forced. Seek high resolution, natural
looks, and consistent quality.
Ideally, use Revive’s own photos.
For a curated look, use photos
that echo Revive’s color palette.
Find free stock images at Pexels
and Unsplash. If you have the
budget, Raw Pixels has a solid
mix of paid and unpaid options.

IMAGERY
Text + Image
When placing text over an image that isn’t
white, use white text and darken and/or
color the image dark blue. In these cases
use the Regular weight of Roboto, and the
White or Gold versions of the logo.
Remember: Larger type size, bolder
weights, or shorter text are easier to read.

IMAGERY
Text + Image
Place text and graphics in such a way
that they don’t cover the image’s subject.

BRAND GUIDE BY DANIELAMADRIZ.COM