Global IP Matrix - Issue 5
It has been a fantastic year for The Global IP Matrix magazine, thanks to all the efforts made by our contributors and to you, the reader for your continued support. We take great pleasure in putting together each issue of this publication, and we sincerely hope you enjoy this final issue of 2019. We have again, collaborated with some of the world's most influential IP law firms and businesses to bring you another eclectic mix of content, direct from the professionals working at ground level. We are already excited for the coming year and cannot wait to continue growing and evolving in our partnerships to bring you some exciting new features for 2020. Ms. Elvin Hassan Editor & Head of international liaisons
It has been a fantastic year for The Global IP Matrix magazine, thanks to all the efforts made by our contributors and to you, the reader for your continued support. We take great pleasure in putting together each issue of this publication, and we sincerely hope you enjoy this final issue of 2019. We have again, collaborated with some of the world's most influential IP law firms and businesses to bring you another eclectic mix of content, direct from the professionals working at ground level. We are already excited for the coming year and cannot wait to continue growing and evolving in our partnerships to bring you some exciting new features for 2020.
Ms. Elvin Hassan
Editor & Head of international liaisons
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Digital<br />
client-acquisition tools<br />
bring <strong>IP</strong> attorneys more cases<br />
Many <strong>IP</strong> attorneys are seeking to<br />
increase their inbound trademark<br />
cases and to acquire new clients in the<br />
highly competitive <strong>IP</strong> market. In this<br />
article, we explain how <strong>IP</strong> law firms<br />
can significantly grow their revenue<br />
by using innovative marketing tools<br />
intelligently.<br />
Why are Madrid refusals a key<br />
component of a data-driven<br />
marketing strategy with digital tools?<br />
Rising numbers of trademark applicants<br />
are opting for the Madrid System instead of<br />
filing national applications, leading to more<br />
provisional refusals than ever before.<br />
The Madrid System has never been this<br />
popular. In 2018, the Madrid System achieved<br />
a new record when trademark owners filed a<br />
combined total of over 60,000 applications for<br />
international registrations. More interestingly,<br />
over 120,000 provisional refusals were issued<br />
by Madrid member jurisdictions in the same<br />
year (W<strong>IP</strong>O 2019).<br />
The total number of provisional refusals by<br />
designated Madrid members increased by<br />
7.6% in 2018.<br />
Trend in provisional refusals of<br />
designations in international<br />
registrations, 2004-2018<br />
Table 1<br />
Mr. Pascal Moungouango, Sales & Marketing Director, WeCrest Ltd<br />
www.wecrest.com<br />
Big Data enables digital client-acquisition<br />
Most Madrid member jurisdictions require<br />
a local law firm to handle the response to<br />
a provisional refusal. Consequently, any<br />
provisional refusal can be considered a<br />
business opportunity for a local law firm<br />
within the designated jurisdiction.<br />
To take advantage of this opportunity, the<br />
question that must be answered is: Which firms<br />
are receiving the most provisional refusals and<br />
therefore have the most cases?<br />
Many <strong>IP</strong> attorneys are familiar with the<br />
frequent frustrating experience when a client<br />
does not send them any cases after they have<br />
invested a significant amount of time and effort<br />
in developing a relationship with them.<br />
Therefore, knowing which filers (trademark<br />
holders or representatives) have the most<br />
cases in a jurisdiction is crucial in order to<br />
concentrate marketing efforts to where the<br />
most revenue can be generated.<br />
WeCrest’s <strong>IP</strong> legal marketing solutions include<br />
several innovative tools, which operate based<br />
on daily-updated data of all provisional refusals<br />
issued in the Madrid System. Frequent filers<br />
can be identified and located worldwide, in a<br />
particular country, or even in a specific city.<br />
This enables WeCrest users to set up targeted<br />
meetings only with the most valuable clients.<br />
Table 2<br />
WeCrest Filer Ranking of the top 10<br />
refusal recipients for the US in 2018<br />
Focusing only on valuable clients might sound<br />
a bit too calculated. However, following this<br />
approach consistently will eventually improve<br />
the return on invested (ROI) resources and<br />
time from a business perspective.<br />
28 www.gipmatrix.com<br />
Source: W<strong>IP</strong>O Statistics Database: March 2019.
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