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Global IP Matrix - Issue 5

It has been a fantastic year for The Global IP Matrix magazine, thanks to all the efforts made by our contributors and to you, the reader for your continued support. We take great pleasure in putting together each issue of this publication, and we sincerely hope you enjoy this final issue of 2019. We have again, collaborated with some of the world's most influential IP law firms and businesses to bring you another eclectic mix of content, direct from the professionals working at ground level. We are already excited for the coming year and cannot wait to continue growing and evolving in our partnerships to bring you some exciting new features for 2020. Ms. Elvin Hassan Editor & Head of international liaisons

It has been a fantastic year for The Global IP Matrix magazine, thanks to all the efforts made by our contributors and to you, the reader for your continued support. We take great pleasure in putting together each issue of this publication, and we sincerely hope you enjoy this final issue of 2019. We have again, collaborated with some of the world's most influential IP law firms and businesses to bring you another eclectic mix of content, direct from the professionals working at ground level. We are already excited for the coming year and cannot wait to continue growing and evolving in our partnerships to bring you some exciting new features for 2020.

Ms. Elvin Hassan
Editor & Head of international liaisons

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GEOGRAPHICAL<br />

INDICATIONS:<br />

THE AFRICAN EXPERIENCE-part 1<br />

Written by Mr. Afamefuna Francis Nwokedi, Principal Counsel,<br />

Still Waters Law Firm - www.stillwaterslaw.com<br />

Africa as a continent though<br />

diverse in many ways has a thread<br />

of commonality in its tradition,<br />

culture, developmental phase,<br />

and economic aspirations. This<br />

commonality is highlighted in the<br />

significant overlap of kith and kin<br />

across borders. Over the years,<br />

various attempts have been made<br />

to integrate the economic activities<br />

of the various African states<br />

through bilateral and regional<br />

agreements. Most recently, under<br />

the auspices of the African Union,<br />

over 54 member states signed up to<br />

the African Continental Free Trade<br />

Area (AFCFTA) agreement as “an<br />

instrument to accelerate intra-<br />

African trade and boost Africa’s<br />

trading position in the global<br />

market by strengthening Africa’s<br />

common voice and policy space in<br />

global trade negotiations”. 1<br />

In preparation for the full launch of the<br />

AFCFTA the African Union, under its<br />

AUC’s Department of Rural Economy and<br />

Agriculture (DREA) preempted expectations<br />

by setting up a technical workshop for the<br />

validation of the draft Geographic Indications<br />

Policy Framework in Africa. Ongoing<br />

discussions are still being held in this regard.<br />

Bearing in mind the existence of a couple<br />

of unified Intellectual Property (<strong>IP</strong>) Offices<br />

in the form of OAPI and AR<strong>IP</strong>O, it is not<br />

far-fetched to imagine the establishment of a<br />

unified African <strong>IP</strong> Office similar to EU<strong>IP</strong>O in<br />

the not too distant future.<br />

How do we define GI?<br />

Geographical indication (GI) is an arm of the<br />

<strong>IP</strong> regime that has deep proprietary essence in<br />

the African continent. Africa is replete with a<br />

geographical heritage that is inherently brandfriendly.<br />

For instance, I can imagine Sparkling<br />

water produced in Australia under the name<br />

of “Kalambo Water”; Kalambo being a 772-<br />

foot single-drop waterfall hedged between<br />

Tanzania and Zambia.<br />

The World Intellectual Property<br />

Organisation simply defines<br />

“Geographical Indication” as:<br />

“a sign used on products that have a specific<br />

geographical origin and possess qualities or a<br />

reputation that are due to that origin.”<br />

It proceeds to explain the<br />

characteristics of GI as:<br />

“To function as a GI, a sign must identify a<br />

product as originating in a given place. Also,<br />

the qualities, characteristics, or reputation of<br />

the product should be essentially due to the<br />

place of origin. Since the qualities depend on<br />

the geographical place of production, there is a<br />

clear link between the product and its original<br />

place of production”.<br />

A Geographical Indication can encompass<br />

information on the origin of the goods or<br />

service (the indication of source) and a subset<br />

of special qualities (more often referred to as<br />

appellations of origin). Products protected by<br />

means of Geographical Indications must have<br />

qualities linked to the territory from which<br />

they are produced or originate. The character<br />

and attribute of the quality varies according<br />

to the natural and cultural history of the<br />

resources and their transformation processes,<br />

as well as to the legal framework in which the<br />

GI develops. 2<br />

www.gipmatrix.com<br />

Geographical Indication protection involves<br />

recognising a collective exclusive right to the<br />

use of a geographical name or sign on goods<br />

and perhaps services. The Geographical<br />

Indication product represents a public<br />

good because its intrinsic characteristics<br />

have patrimonial values that belong to no<br />

one in particular but to all with the specific<br />

environment in general.<br />

Geographical Indications are usually<br />

geographical names, but they can also be<br />

composed of symbols and icons as long<br />

as they convey geographical information,<br />

the Eiffel Tower in Paris illustrates an ideal<br />

example in this regard.<br />

Legally, the options for Geographical<br />

Indication protection include defense against<br />

unfair competition (e.g., through litigation)<br />

and positive protection through registration<br />

under various forms (e.g., designations or<br />

appellations of origin, protected geographical<br />

indications or certification trademarks). 3<br />

The nature of<br />

Geographical Indications<br />

Geographical Indication protection schemes<br />

require a description of the product that<br />

proves its link to a territory, and the<br />

existence of a governing body that oversees<br />

compliance with the description. Appellation<br />

of origin (AO) is the oldest type of registered<br />

Geographical Indication, and it guarantees<br />

a closer link between quality, reputation,<br />

territory, resources, and culture. The quality<br />

conveyed by Geographical Indications to the<br />

consumer is defined by the meaning of the<br />

protected name, the legal figure used, and the<br />

product description with which it complies.<br />

Geographical Indications are intended to<br />

designate product quality, highlight brand<br />

identity, and preserve cultural traditions.<br />

21

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