Pay TV Industry Analysis, Competition landscape and Growth up to 2025
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<strong>Pay</strong> <strong>TV</strong> <strong>Industry</strong> <strong>Analysis</strong>, <strong>Competition</strong> <strong>l<strong>and</strong>scape</strong> <strong>and</strong> <strong>Growth</strong> <strong>up</strong><br />
<strong>to</strong> <strong>2025</strong><br />
“The market is subject <strong>to</strong> witness a substantial growth due <strong>to</strong> the<br />
increasing penetration of modern technologies such as Internet<br />
Pro<strong>to</strong>col Television (IP<strong>TV</strong>) across the globe. Increasing focus<br />
<strong>to</strong>wards adoption of the cost-effective delivery solution such as<br />
High Definition (HD) content by various service opera<strong>to</strong>rs across<br />
the globe is expected <strong>to</strong> fuel the growth of pay <strong>TV</strong> industry in the<br />
<strong>up</strong>coming years.”<br />
The global <strong>Pay</strong> <strong>TV</strong> Market size is expected <strong>to</strong> value at USD 254.77 billion by <strong>2025</strong>. The market is subject <strong>to</strong><br />
witness a substantial growth due <strong>to</strong> the increasing penetration of modern technologies such as Internet Pro<strong>to</strong>col<br />
Television (IP<strong>TV</strong>) across the globe. Increasing focus <strong>to</strong>wards adoption of the cost-effective delivery solution such<br />
as High Definition (HD) content by various service opera<strong>to</strong>rs across the globe is expected <strong>to</strong> fuel the growth of<br />
pay <strong>TV</strong> industry in the <strong>up</strong>coming years.<br />
However, shifting preference of consumers <strong>to</strong>wards Over The Top (OTT) services is anticipated <strong>to</strong> hamper<br />
market growth <strong>to</strong> a certain extent. Additionally, increase in availability of high-speed internet services at lower<br />
prices are restraining market progress as well. Globally, the pay <strong>TV</strong> market is predicted <strong>to</strong> grow at CAGR of 2.1%<br />
in forecast period providing numerous opportunities for market players <strong>to</strong> invest in research <strong>and</strong> development<br />
in the pay <strong>TV</strong> industry.<br />
Yet, increasing number of content owners <strong>and</strong> service opera<strong>to</strong>rs are incorporating various OTT packages as a<br />
subsidy services for pay <strong>TV</strong> distribution in the market. Such fac<strong>to</strong>rs are expected <strong>to</strong> sustain the market growth<br />
in near future. For example, HBO is integrating OTT services such as HBO in order <strong>to</strong> complement pay television<br />
services.<br />
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Similarly, few of the IP<strong>TV</strong> opera<strong>to</strong>rs are also implementing latest delivery architectures, like that of <strong>Pay</strong> <strong>TV</strong> Lite,<br />
which allows use of a set <strong>to</strong>p box, OTT device, or a gaming console <strong>to</strong> provide a continuous streaming package<br />
for regional broadcast channels over a closed internet pro<strong>to</strong>col network for viewers. <strong>Pay</strong> <strong>TV</strong> Lite implements<br />
modern streaming techniques, like Apple HTTP online streaming, Microsoft real-time streaming, <strong>and</strong> Adobe<br />
HTTP dynamic streaming, for delivering number of content choices for users.<br />
However, varying preferences in programming expenses for conventional pay <strong>TV</strong>, decreasing multichannel<br />
affordability, <strong>and</strong> exclusive offers with the purchase of Over The Top (OTT) devices like Chromecast <strong>and</strong> Amazon<br />
Fire <strong>TV</strong> are negatively affecting market growth <strong>to</strong> a certain extent. To solve this issue, increasing number of cable<br />
<strong>TV</strong> <strong>and</strong> Internet Pro<strong>to</strong>col Television (IP<strong>TV</strong>)service opera<strong>to</strong>rs are forming partnerships with various Over The Top<br />
(OTT) service providers <strong>to</strong> mutually provide their services <strong>to</strong> consumers. Additionally, minimum penetration of<br />
Over The Top (OTT) services in rural regions <strong>and</strong> reduced cost of <strong>TV</strong> sets are expected <strong>to</strong> sustain market growth<br />
over the forecast period.<br />
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The Internet Pro<strong>to</strong>col Television (IP<strong>TV</strong>)subscription services is considered as one of the fastest growing segment<br />
in the pay <strong>TV</strong> market with substantial revenue generation in the last co<strong>up</strong>le of years. The increasing need for<br />
real-time streaming television sets, Video on Dem<strong>and</strong> (VOD) services <strong>and</strong> interactive television is<br />
complementing growth of the Internet Pro<strong>to</strong>col Television (IP<strong>TV</strong>)subscription market segment, in the last few<br />
years.<br />
The Internet Pro<strong>to</strong>col Television (IP<strong>TV</strong>)subscription services offers capability <strong>to</strong> embed <strong>TV</strong> with other internet<br />
pro<strong>to</strong>col-based services such as high-speed internet access; such fac<strong>to</strong>rs are considered as key drivers for<br />
soaring dem<strong>and</strong> of Internet Pro<strong>to</strong>col Television (IP<strong>TV</strong>)subscription services.<br />
In addition, rise in number of cable television providers are starting <strong>to</strong> provide Internet Pro<strong>to</strong>col Television<br />
(IP<strong>TV</strong>)subscription services via existing networks, thus contributing <strong>to</strong> the success of the market segment. The<br />
satellite <strong>TV</strong> subscription segment has also witnessed substantial growth over the forecast period, thus holding<br />
a substantial proportion of the global revenue. The flexibility offered by satellite television is anticipated <strong>to</strong> play<br />
a crucial role in its market dominance.<br />
The pay <strong>TV</strong> industry is divided by region as North America, Europe, Asia-Pacific, Latin America <strong>and</strong> Africa.<br />
European region has shown major growth in recent years owing <strong>to</strong> the rise in the number of subscribers <strong>and</strong><br />
existence of well-established broadcast network in the region. Asia-Pacific region is predicted <strong>to</strong> hold major<br />
market share in the pay <strong>TV</strong> market with massive growth in forecast period.<br />
Countries such as India, China <strong>and</strong> Indonesia are leading the Asia-Pacific market with increasing penetration of<br />
pay television in the rural areas, lack awareness about various digital platforms such as Netflix <strong>and</strong> Amazon<br />
Prime, <strong>and</strong> significant investment by leading industry players considering potential growth opportunities in the
egion. The key players in the pay <strong>TV</strong> industry are Direc<strong>TV</strong> Co., Comcast Co., British Sky Broadcasting (BSkyB)<br />
Co., Charter Communications, Inc., <strong>and</strong> Foxtel Co.<br />
Market Segment:<br />
<strong>Pay</strong> <strong>TV</strong> Technology Outlook (No. of subscribers, Million; Revenue, USD Billion; 2014 - <strong>2025</strong>)<br />
• Cable <strong>TV</strong><br />
• Satellite <strong>TV</strong><br />
• Internet Pro<strong>to</strong>col Television (IP<strong>TV</strong>)<br />
<strong>Pay</strong> <strong>TV</strong> Regional Outlook (No. of subscribers, Million; Revenue, USD Billion; 2014 - <strong>2025</strong>)<br />
• North America<br />
• U.S.<br />
• Canada<br />
• Europe<br />
• UK<br />
• Germany<br />
• Asia Pacific<br />
• China<br />
• India<br />
• Japan<br />
• Latin America<br />
• Brazil<br />
• Mexico<br />
• Middle East & Africa
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