Pay TV Industry Analysis, Competition landscape and Growth up to 2025

Pay TV Industry Analysis, Competition landscape and Growth up
to 2025
“The market is subject to witness a substantial growth due to the
increasing penetration of modern technologies such as Internet
Protocol Television (IPTV) across the globe. Increasing focus
towards adoption of the cost-effective delivery solution such as
High Definition (HD) content by various service operators across
the globe is expected to fuel the growth of pay TV industry in the
upcoming years.”
The global Pay TV Market size is expected to value at USD 254.77 billion by 2025. The market is subject to
witness a substantial growth due to the increasing penetration of modern technologies such as Internet Protocol
Television (IPTV) across the globe. Increasing focus towards adoption of the cost-effective delivery solution such
as High Definition (HD) content by various service operators across the globe is expected to fuel the growth of
pay TV industry in the upcoming years.
However, shifting preference of consumers towards Over The Top (OTT) services is anticipated to hamper
market growth to a certain extent. Additionally, increase in availability of high-speed internet services at lower
prices are restraining market progress as well. Globally, the pay TV market is predicted to grow at CAGR of 2.1%
in forecast period providing numerous opportunities for market players to invest in research and development
in the pay TV industry.
Yet, increasing number of content owners and service operators are incorporating various OTT packages as a
subsidy services for pay TV distribution in the market. Such factors are expected to sustain the market growth
in near future. For example, HBO is integrating OTT services such as HBO in order to complement pay television
services.
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Similarly, few of the IPTV operators are also implementing latest delivery architectures, like that of Pay TV Lite,
which allows use of a set top box, OTT device, or a gaming console to provide a continuous streaming package
for regional broadcast channels over a closed internet protocol network for viewers. Pay TV Lite implements
modern streaming techniques, like Apple HTTP online streaming, Microsoft real-time streaming, and Adobe
HTTP dynamic streaming, for delivering number of content choices for users.
However, varying preferences in programming expenses for conventional pay TV, decreasing multichannel
affordability, and exclusive offers with the purchase of Over The Top (OTT) devices like Chromecast and Amazon
Fire TV are negatively affecting market growth to a certain extent. To solve this issue, increasing number of cable
TV and Internet Protocol Television (IPTV)service operators are forming partnerships with various Over The Top
(OTT) service providers to mutually provide their services to consumers. Additionally, minimum penetration of
Over The Top (OTT) services in rural regions and reduced cost of TV sets are expected to sustain market growth
over the forecast period.
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The Internet Protocol Television (IPTV)subscription services is considered as one of the fastest growing segment
in the pay TV market with substantial revenue generation in the last couple of years. The increasing need for
real-time streaming television sets, Video on Demand (VOD) services and interactive television is
complementing growth of the Internet Protocol Television (IPTV)subscription market segment, in the last few
years.
The Internet Protocol Television (IPTV)subscription services offers capability to embed TV with other internet
protocol-based services such as high-speed internet access; such factors are considered as key drivers for
soaring demand of Internet Protocol Television (IPTV)subscription services.
In addition, rise in number of cable television providers are starting to provide Internet Protocol Television
(IPTV)subscription services via existing networks, thus contributing to the success of the market segment. The
satellite TV subscription segment has also witnessed substantial growth over the forecast period, thus holding
a substantial proportion of the global revenue. The flexibility offered by satellite television is anticipated to play
a crucial role in its market dominance.
The pay TV industry is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa.
European region has shown major growth in recent years owing to the rise in the number of subscribers and
existence of well-established broadcast network in the region. Asia-Pacific region is predicted to hold major
market share in the pay TV market with massive growth in forecast period.
Countries such as India, China and Indonesia are leading the Asia-Pacific market with increasing penetration of
pay television in the rural areas, lack awareness about various digital platforms such as Netflix and Amazon
Prime, and significant investment by leading industry players considering potential growth opportunities in the

egion. The key players in the pay TV industry are DirecTV Co., Comcast Co., British Sky Broadcasting (BSkyB)
Co., Charter Communications, Inc., and Foxtel Co.
Market Segment:
Pay TV Technology Outlook (No. of subscribers, Million; Revenue, USD Billion; 2014 - 2025)
• Cable TV
• Satellite TV
• Internet Protocol Television (IPTV)
Pay TV Regional Outlook (No. of subscribers, Million; Revenue, USD Billion; 2014 - 2025)
• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• Asia Pacific
• China
• India
• Japan
• Latin America
• Brazil
• Mexico
• Middle East & Africa

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