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Co-op News (August 2019)

What is co-operative culture - and why does it matter? This issue looks at how co-op values intersect with the values in organisations, across movements and between countries. Plus 100 years of the Channel Islands Co-operative – and how the new Coop Exchange app is tackling the capital conundrum.

What is co-operative culture - and why does it matter? This issue looks at how co-op values intersect with the values in organisations, across movements and between countries. Plus 100 years of the Channel Islands Co-operative – and how the new Coop Exchange app is tackling the capital conundrum.

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REI enters the newspaper trade to shout its eco message<br />

Seattle-based outdoor gear retailer REI<br />

<strong>Co</strong>-<strong>op</strong> is launching an environmental and<br />

outdoor magazine – and a new partnership<br />

to fund local non-profit newsrooms covering<br />

environmental issues.<br />

The co-<strong>op</strong> will retire its mail-order<br />

catalogue in favour of print magazine,<br />

Uncommon Path, published by Hearst<br />

Magazines in collaboration with an<br />

in-house team of journalists and editors<br />

at REI.<br />

The first issue will be available in the<br />

autumn at all 155 REI stores and selected<br />

news stands across the USA. It will feature<br />

articles on the outdoors in Atlanta, the<br />

US/Mexico border and northern Florida.<br />

There will also be stories about outdoor life<br />

and culture, product recommendations,<br />

gear reviews and more.<br />

“Uncommon Path tells the stories of<br />

the experiences, the events, issues and<br />

ideas that shape the relationship between<br />

pe<strong>op</strong>le and life outside,” said Ben Steele,<br />

REI’s executive vice president and chief<br />

customer officer.<br />

REI is also launching a new partnership<br />

with <strong>News</strong>Match, a nationwide campaign<br />

to strengthen local journalism, which<br />

will see the co-<strong>op</strong> invest in 10 local<br />

news organisations to support local<br />

environmental and outdoor coverage.<br />

The move comes as research has found<br />

that coverage of climate change on major<br />

broadcast networks declined by 45% from<br />

2017 to 2018. It also revealed that nearly<br />

1,800 local newspapers in the US have<br />

closed since 2004 – and corporations<br />

pollute more when there aren’t local<br />

newspapers to hold them accountable.<br />

“Today, the average American spends<br />

more than 70 years of their life indoors.<br />

We have to reverse that trend,” said Alex<br />

Thompson, REI’s vice president of brand<br />

stewardship and impact.<br />

“But how do you get someone outside<br />

who has never set foot on a hiking trail? Or<br />

inspire them to try a new activity they’ve<br />

never done before? Often, getting someone<br />

to take that first step outside is as simple<br />

as offering a tiny spark of inspiration. We<br />

believe that spark can be powerful enough<br />

to change someone’s worldview – and<br />

that’s what we’re trying to do through our<br />

own stories, films and podcasts.”<br />

p ‘Today, the average American spends more than 70 years of their life indoors’ (Photo: REI)<br />

Ethical kitemark<br />

expands Stateside to<br />

boost social business<br />

Social Enterprise Mark CIC, the<br />

international social enterprise<br />

accreditation authority, has expanded its<br />

reach by introducing the Social Enterprise<br />

Mark in the USA.<br />

The organisation awards accreditations<br />

based on a robust assessment process –<br />

to ensure the social enterprise business<br />

model remains ethical, credible and<br />

commercial. Its goal is to build the<br />

capabilities of social enterprises as<br />

competitive, sustainable businesses,<br />

dedicated to maximising social impact<br />

above shareholder profit.<br />

The expansion sees Social Enterprise<br />

Mark agree its first franchise by granting<br />

Society Profits an exclusive licence to<br />

award the mark in the USA. Society Profits<br />

is a social enterprise with a mission to<br />

scale other social enterprises and create<br />

social impact across the country.<br />

The agreement means social enterprises<br />

in the USA can gain international<br />

recognition for their <strong>op</strong>eration as a<br />

genuine social enterprise, with a core<br />

motivation of creating social impact.<br />

Lucy Findlay, managing director of<br />

Social Enterprise Mark CIC, said: “We<br />

are delighted to work with Society Profits<br />

and its CEO Rebecca Dray on this new<br />

adventure for Social Enterprise Mark.<br />

“We h<strong>op</strong>e we can test and refine how our<br />

mark works overseas, to provide a model<br />

for the future. Rebecca really understands<br />

the benefits that accreditation can bring<br />

to social enterprises and we look forward<br />

to a fruitful partnership.”<br />

Ms Dray said: “I have admired the<br />

work of Social Enterprise Mark for many<br />

years and I am excited to be bringing<br />

such a trusted name to the US social<br />

enterprise sector.<br />

“We need transparent and trusted social<br />

enterprise sellers that can have greater<br />

impact in our communities to support<br />

those most in need.<br />

“The Social Enterprise Mark will give<br />

us this strong foundation on which we<br />

can build supply chains for social minded<br />

corporations and individuals to buy<br />

with confidence.”<br />

p Rebecca Dray and Lucy Findlay<br />

AUGUST <strong>2019</strong> | 15

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