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NAMBA<br />
®<br />
Not An MBA<br />
SYLLABUS<br />
2019
What is<br />
NAMBA
In order to build the ultimate business program for<br />
the challenges of the 21 st century, while making sure it’s<br />
aligned with the most current needs of the market - we’ve<br />
assembled an academic committee made out of tech<br />
executives who are alumni of the best business schools<br />
on the planet. They work for companies like Google,<br />
Microsoft, Amazon and Tesla and are alumni of schools<br />
like Harvard, Wharton and Stanford.<br />
We told them: let’s build a business programme so good<br />
you would have wanted to do it yourselves. A programme<br />
so current you’d want to hire its graduates.<br />
We also said – as this is a programme for the self made,<br />
it has to be flexible. And affordable. And it has to not<br />
only connect people together with world-class, current<br />
growth mindset – it has to do it in the most effective,<br />
innovative and immediate fashion.<br />
What we’ve eventually built is so remarkably different than<br />
an MBA, that we’ve decided to call it just that: Not An MBA.
NAMBA<br />
Content<br />
Categories
29%<br />
Management<br />
& Leadership<br />
21%<br />
Personal Skills &<br />
Self-Development<br />
6%<br />
Finance<br />
13%<br />
Data<br />
9%<br />
Product<br />
20%<br />
Marketing,<br />
Sales & CS
Session<br />
Formats
Every session at <strong>Jolt</strong> is crafted to give immediate,<br />
measurable value – giving every participant a skill they<br />
can use tomorrow morning.<br />
90 MINUTES<br />
SINGLE<br />
3 HOURS<br />
WORKSHOP<br />
4 SINGLES<br />
MINI COURSE<br />
All of our sessions are casted LIVE to our campuses<br />
by world-class experts from the four greatest<br />
innovation hubs on the planet – Silicon Valley, London,<br />
Tel-Aviv and New-York.
Management<br />
& Leadership<br />
3 Mini courses<br />
8 Workshops<br />
11 Singles<br />
1275 Points
A simple Way<br />
to Make<br />
Difficult Decisions<br />
Get better at making difficult decisions faster<br />
and smarter than ever before<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Agile<br />
Project Management<br />
Initiating, planning, executing and achieving<br />
success. Uncover the key to truly powerful<br />
project management.<br />
200<br />
points<br />
4 SINGLES<br />
MINI COURSE
Building<br />
a Brilliant Team<br />
Learn how to build your leadership<br />
and build an effective brilliant team<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Business<br />
Models<br />
Discover the different types of business<br />
models, what fits your product and how<br />
to implant it<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Case Study:<br />
Re-design Your<br />
Company Structure<br />
Learn the different models<br />
of organisational structure by analysing<br />
case studies<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Competitive Analysis:<br />
Identify Your Unique<br />
Advantage<br />
Learn how to collect and review information<br />
about rival firms to make sure you are<br />
on the winning side<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Create Your Own<br />
Business Canvas<br />
Build your own Business model canvas<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Crisis Management<br />
We cant always predict it, but we can<br />
definitely go through it and move on.<br />
How can company survive and move on<br />
after a crisis.<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Cross-Cultural<br />
Management<br />
In a global era, many managers found<br />
themselves managing teams involve<br />
a different cultural background.<br />
Learn how to do it right.<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
From San-Fran to<br />
Berlin: Connect<br />
Between Distributed<br />
Teams<br />
Discover strategies that will help you<br />
successfully manage geographically<br />
dispersed teams<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
How to Hire<br />
the Right People<br />
(Based on the 'Who' Best-<br />
Selling Book)<br />
In this workshop, we'll equip you with a<br />
methodical hiring process, based on insights<br />
from the bestseller 'Who?'<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Leading Changes<br />
in Your Team<br />
For so many reasons we have to change<br />
sometimes our team. Learn how to do it right.<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Managing Projects<br />
Using Collaborative<br />
Platforms<br />
(monday.com)<br />
How to use monday.com and how to work<br />
with this type of apps (working with boards,<br />
cards assigning tasks).<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Masters of Scale -<br />
Intro to Scale Culture<br />
Case studies of companies that grow from<br />
zero to a gazillion. Based on Reid Hoffman<br />
podcast "Master of Scale".<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Networking Tactics<br />
to Build Meaningful<br />
Relationships<br />
Networking is key to success. Identify how to<br />
engage with anyone, and how to have more<br />
effective social interactions.<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
OKRs: How to<br />
Measure Business<br />
Performance (Based on<br />
the Measure What Matters<br />
Best-Selling Book)<br />
Discover how tech giants such as Intel and<br />
Google use OKRs to achieve explosive growth<br />
and stay on track<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Outsource vs.<br />
In-House<br />
What tasks and projects are best for<br />
outsourcing and which for insourcing<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Run Productive<br />
Meetings<br />
Effective management meetings and how<br />
to apply them practically within our own<br />
organizations<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Solving Complex<br />
Problems with Design<br />
Thinking<br />
Excellent design makes products more<br />
desirable and appealing to users and<br />
customers. In the last few years, products<br />
have shifted from being engineering driven<br />
to design-driven. Design thinking is the best<br />
way to sense-making, simplifying processes,<br />
and improving customer experiences - learn<br />
how to master it.<br />
200<br />
points<br />
4 SINGLES<br />
MINI COURSE
Start Negotiating<br />
Price Like a Pro<br />
Most people think that the best negotiators<br />
are born with given talent. In fact, what<br />
gives these negotiators leverage is that they<br />
always stick to one framework and never drift<br />
away from it.<br />
In this <strong>Jolt</strong>, you'll learn a negotiation method<br />
that will enable you to negotiate a price in<br />
the business and seek win-win situations.<br />
You'll also get to practice it and evaluate<br />
whether you negotiated well or not.<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Team Management -<br />
Maximize Your Team<br />
Master how to bring people together, deepen<br />
relationships and leverage both your own<br />
strengths and those around you<br />
200<br />
points<br />
4 SINGLES<br />
MINI COURSE
What It Takes to<br />
Become a Skilled<br />
Interviewer<br />
Learn how to ask the right questions, evaluate<br />
candidates and make a wise judgment to<br />
match the right person for the job<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Personal Skills &<br />
Self Development<br />
1 Mini courses<br />
12 Workshops<br />
6 Singles<br />
950 Points
Fundamental<br />
Techniques<br />
For Influencing<br />
Others<br />
Get Ready For<br />
Your Next Job<br />
Interview<br />
How To<br />
Collaboratively<br />
Negotiate Win-<br />
Win Outcomes<br />
How To<br />
Automate<br />
Processes<br />
Storytelling<br />
Techniques For<br />
Communicating<br />
Better And<br />
Conveying Your<br />
Message
Define Your Unique<br />
Personal Brand<br />
Speed up your career so you can have better<br />
network, command more respect and earn<br />
better money than you do now<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Embrace Conflicts<br />
to Boost Team<br />
Collaboration<br />
Understand the benefits of collaborative and<br />
regenerative systems and then learn to craft<br />
win-win solutions, using various strategic and<br />
creative thinking tools<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Design Powerful<br />
Presentations<br />
Expand your professional growth and learn<br />
how to prepare and deliver a presentation<br />
that conveys an impactful message<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Face<br />
Your Biases<br />
Recognize your own bias and reduce their<br />
presence at the workplace<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Finding a Career<br />
that's Right for Me<br />
Learn what jobs are best suited to your skills<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Fundamental<br />
Techniques for<br />
Influencing Others<br />
(Based on the 'How to<br />
Win Friends and Influence<br />
People' Best-Selling Book)<br />
Unlock powerful gestures and actions based<br />
on the groundbreaking book, 'How to Win<br />
Friends and Influence People'<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Get Ready for Your<br />
Next Job Interview<br />
How does a recruiting process works and<br />
what is the importance of understanding<br />
the role you are applying to. We will learn<br />
how to present yourself as the most suitable<br />
candidate, practice how to answer character<br />
questions in interviews and also get a<br />
deep understanding of the the interviewer<br />
perspective.<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
How to Automate<br />
Processes<br />
Automation can save you major time and<br />
brainpower. Learn how, through better<br />
processes, automation can work for you.<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
How to<br />
Collaboratively<br />
Negotiate Win-Win<br />
Outcomes<br />
How to creatively and collaboratively find<br />
win/win possibilities in every negotiation<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
How to Negotiate<br />
Your Next Salary<br />
Discover proven negotiation tactics that<br />
will not only help us stand-out from the<br />
competition but ensure we get the best deal<br />
possible for ourselves<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Improve<br />
Your CV<br />
Learn how to build a professional CV.<br />
How can you change and upgrade your CV<br />
to get more attention and pass the first steps<br />
of recruitment.<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Presenting Your Ideas<br />
with Persuasion<br />
Learn how to present your ideas in a much<br />
more persuasive way<br />
200<br />
points<br />
4 SINGLES<br />
MINI COURSE
Provide Feedback<br />
That Works<br />
We are all making some mistakes at work,<br />
exactly like our colleagues and mangagers.<br />
Learn how to give and get a feedback that<br />
works.<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Questioning<br />
Techniques to Ace<br />
Business-Sales<br />
Opportunities<br />
In this <strong>Jolt</strong>, we will learn what questions<br />
consistently transform any business<br />
conversation or sales presentation into a<br />
"Win-Win" scenario, and what questions will<br />
convert business associates into loyal allies,<br />
and new customers into raving fans<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Storytelling Techniques<br />
for Communicating<br />
Better and Conveying<br />
Your Message<br />
Understand what “storytelling” truly means<br />
and learn the best practices to make it the<br />
backbone of your business life<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
The Four Stages of<br />
Career Development:<br />
Where Do You Stand?<br />
Discover the different stages of career<br />
development that any individual passes<br />
through and where you stand<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
How to Build<br />
a Great LinkedIn<br />
Profile<br />
Learn how to tell your personal story to secure<br />
more opportunities. Come armed with your<br />
current bio and way of positioning your career<br />
story so far, and you’ll be sure to leave with<br />
a revitalised LinkedIn profile and tried-andtested<br />
ways of boosting your personal brand<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Wix: How to Build<br />
a Killer Landing Page<br />
Your <strong>web</strong>site has never been more important.<br />
In this workshop, learn how to design a site to<br />
increase sales with Wix<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Work Smarter, Not<br />
Harder: Best Practices<br />
for Managing Your<br />
Calendar<br />
Discover tried-and-tested ways to manage<br />
your time, create efficiencies and separate<br />
the important from the irrelevant<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Data<br />
1 Project<br />
5 Workshops<br />
450 Points
From Data Set<br />
To Business<br />
Case<br />
Data<br />
Visualisation<br />
Data-Driven<br />
Decision Making<br />
Qualitative And<br />
Quantitative<br />
Data Collection<br />
Methods<br />
Using Data Every<br />
Day With Google<br />
Sheets<br />
How To Use<br />
Google Analytics<br />
To Drive Business<br />
Insights
From Data Set to<br />
Business Case<br />
Discover the critical steps we need to create<br />
the perfect pitch, as well as the dos and<br />
donts of pitching before an audience<br />
200<br />
points<br />
4 SINGLES<br />
PROJECT
Data<br />
Visualisation<br />
Learn how to translate data insights into<br />
compelling visual stories for other key<br />
audiences: customers, teams with different<br />
specialisms, senior stakeholders, journalists,<br />
investors, or the wider public<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Data-Driven<br />
Decision Making<br />
How to make smart decisions using data,<br />
what we should be aware of, and how to use<br />
it for communication<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Qualitative and<br />
Quantitative Data<br />
Collection Methods<br />
How to collect important valuable data and<br />
how can we use it<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Using Data Every Day<br />
with Google Sheets<br />
In this hands-on workshop, learn how to<br />
better clean, organise, optimise and analyse<br />
your data using Google Sheets<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
How to Use Google<br />
Analytics to Drive<br />
Business Insights<br />
Using Google Analytics, learn how to measure<br />
and extract meaningful insights, report better<br />
and increase conversion<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Marketing, Sales<br />
and Customer<br />
Success<br />
1 Mini course<br />
8 Workshops<br />
8 Singles<br />
825 Points
Improve Sales,<br />
Marketing<br />
And Support<br />
Processes With<br />
Hubspot (Crm)<br />
Intro To Google<br />
Ads & Secret<br />
Methods<br />
Target Audience:<br />
Defining<br />
Personas<br />
First Steps<br />
Towards<br />
Creating An<br />
Engaging<br />
Community<br />
User Acquisition:<br />
How To Build<br />
Marketing<br />
Funnels<br />
Behavioural<br />
Economics: What<br />
Really Drives<br />
Your Customers?<br />
Dealmaking:<br />
How to Generate<br />
B2B Deals
Achieve Explosive<br />
Customer Growth<br />
(Based on the 'Traction'<br />
Best-Selling Book)<br />
Explore the tools and techniques achieve<br />
explosive customer growth, as described<br />
in 'Traction' (The 19 Channels)<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Behavioural<br />
Economics: What<br />
Really Drives Your<br />
Customers?<br />
What really drives customer behavior and<br />
what can you do about it?<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Client Acquisition<br />
with LinkedIn & Email<br />
Main tactics to reach the exact people and<br />
titles we want inside org's, and how to write<br />
the best, succinct email to get them onboard<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Create a Marketing<br />
Message that Works<br />
In today's world our audience has very little<br />
patience to hear what we have to say. For<br />
this reason, we have to be interesting and<br />
keep on elevating our audiences' attention.<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Create and Send<br />
Effective Newsletters<br />
with MailChimp<br />
Learn the essentials of email marketing and<br />
how to optimise them using MailChimp<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Customer Service:<br />
Retention & Churn<br />
How to measure and track churn and<br />
retention as part of your customer success<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Dealmaking: How to<br />
Generate B2B Deals<br />
Learn the steps of the B2B sales process that<br />
the most successful companies use to sell<br />
their products. Sticking to this process will<br />
enable you to convert leads more efficiently,<br />
deal with objections, and make customers<br />
happy.<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
First Steps Towards<br />
Creating an Engaging<br />
Community<br />
Dive into the core components that every<br />
strong community must have, and identify<br />
ways to leverage social media to kickstart<br />
your growth both on and offline<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Gain Competitive<br />
Advantage Using<br />
Growth Hacking<br />
Learn the very tools that today's growth<br />
hackers are using to scale their businesses<br />
with low-cost alternatives to traditional<br />
marketing<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
How to Provide<br />
Outstanding Service<br />
Zappos CEO Tony Hsieh share in his book<br />
"Delivering Happiness" a path to profits,<br />
passion and purpose and how is company<br />
get to over 1B$ in gross merchandise sales<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Improve Sales,<br />
Marketing and<br />
Support Processes<br />
with HubSpot (CRM)<br />
Discover the power of Hubspot, one of the<br />
most popular developer and marketer tool<br />
in the world<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Intro to Google Ads<br />
& Secret Methods<br />
Everything you need to know to start<br />
advertising on Google, from PPC to popular<br />
payment forms<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Intro to PPC:<br />
Facebook &<br />
Instagram Marketing<br />
PPC (Pay-per-click) is an advertising model<br />
used to drive traffic to <strong>web</strong>sites or services.<br />
Learn how does it work on Facebook<br />
and Instagram.<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Selling<br />
Like a Pro<br />
Learn how to close deals faster with the right<br />
sales process that fits your product<br />
or services<br />
200<br />
points<br />
4 SINGLES<br />
MINI COURSE
Setting the Right Price<br />
for Your Product<br />
The first step for selling a product is setting<br />
the price. Doing it right can make the<br />
company successful, but doing it wrong<br />
can make you lose the competition. Learn<br />
pricing methods that will help you price your<br />
products and services correctly.<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Target Audience:<br />
Defining Personas<br />
Personalization is all about tailoring a product<br />
to specific consumer needs. The more precise<br />
it is, the greater the chance consumers won't<br />
accept living without it!<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
User Acquisition:<br />
How to Build<br />
Marketing Funnels<br />
Learn why Marketing Funnels are essential to<br />
your business, discuss which type of Funnel is<br />
best for your business, and check great free<br />
tools for managing Funnels<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Product<br />
5 Workshops<br />
3 Singles<br />
325 Points
Product: From<br />
Scratch To<br />
Feature<br />
How To Achieve<br />
Product-Market<br />
Fit
A/B Testing:<br />
Main Principles<br />
A/B Testing (or: split testing) is comparing two<br />
different versions to see which one perform<br />
better. It is a great way to improve your<br />
product all the time.<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Design Without<br />
Designers<br />
Learn simple techniques to design everyday<br />
deliverables without a need of a designer<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
How to Achieve<br />
Product-Market Fit<br />
What product-market fit really means, how<br />
to validate that you've reached it, and what<br />
to do next to increase your likelihood that<br />
your new products succeed<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
How to Build Habit-<br />
Forming products<br />
(Based on the 'Hooked' Best-<br />
Selling Book)<br />
Understand the secrets behind the<br />
technology that keeps you coming back for<br />
more, as sketched out in 'Hooked'<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Introduction to UX<br />
& UI Design<br />
Learn the best practices, UI/UX concepts,<br />
and basic user research tools<br />
25<br />
points<br />
90 MINUTES<br />
SINGLE
Lean Startup: How to<br />
Build & Launch a New<br />
Product (Based on<br />
'The Lean Startup' Best-<br />
Selling Book)<br />
Learn how to shorten product development<br />
cycles and discover if a proposed business<br />
model is viable based on the leading<br />
methodology of lean startup<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Product Interviews<br />
How to conduct an effective product<br />
interviews that will help you change and<br />
upgrade your product<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Product: from Scratch<br />
to Feature<br />
From Idea to research, and development<br />
of a new product - How does product<br />
management really works<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Finance<br />
1 Mini course<br />
2 Workshops<br />
300 Points
Intro To<br />
Managerial<br />
Finance: Budget<br />
& P&L<br />
An Essential<br />
Guide<br />
To Unit<br />
Economics<br />
For Startups<br />
Everything<br />
You Need To<br />
Know About<br />
Fundraising For<br />
Startups
An Essential Guide<br />
to Unit Economics<br />
for Startups<br />
Improve your grasp of terms such as KPI,<br />
cohort and vanity metrics, and learn how to<br />
implement them for greater success<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Everything you<br />
Need to Know about<br />
Fundraising for<br />
Startups<br />
Learn about the different stages and options<br />
of startup fundraising<br />
50<br />
points<br />
3 HOURS<br />
WORKSHOP
Intro to Managerial<br />
finance: Budget & P&L<br />
Learn about financial reports and their<br />
components, how to read them quickly<br />
and build your own budget<br />
200<br />
points<br />
4 SINGLES<br />
MINI COURSE
JOLT.IO