CosBeauty Magazine #85

MEDIK8’S8CORE PRINCIPLES
Medik8 is a British company, which manufactures in the UK, yet complies with
European standards. It is a brand rooted in science and nature and follows a combination
of eight core principles.
WHERE
TO GET IT
For stockists call 1800 242 011
or visit www.medik8.com.au
1. SIMPLE
Medik8 is on a mission to demystify antiageing
skincare. The company believes
looking 40 when you’re 50 is as simple as
following its anti-ageing philosophy ‘vitamin
C plus sunscreen by day, vitamin A by night’.
2. TAILORED
While anti-ageing is at its core, Medik8 also
provides solution specifi c skincare for a range
of skin concerns. It understands customers
often want their skincare to do more than one
job for them. That’s why its products can help
clear blemishes or pigmentation while also
helping to prevent premature skin ageing.
3. CLEAN
Formulations are important and Medik8
knows what to add in and what to keep out.
No fads or fashions. No parabens, phthalates
or sulphates, no microbeads. It may sound
contradictory, but some ingredients get
weaker when more concentrated so Medik8
researchers work tirelessly to fi nd the sweet
spot in every formulation - the concentration
that delivers the best results with minimal
irritation. Sometimes that means less is more.
Medik8 uses clinically proven ingredients with
original research behind them.
4. ARTISAN
Many active ingredients in professional
skincare are incredibly unstable and diffi cult
to work with. Medik8 promises to deliver
professional strength products to the market as
freshly as possible. Its serums are handmade in
small batches by the master blender at its own
UK-based ISO certifi ed labs. This helps ensure
the products are still powerful and effective
when they reach its clients.
5. FREE THINKING
Medik8 is an independent company and
this allows it to be totally free in product
development with fresh ideas and swift
new product creation. Medik8 develops all
its ideas and products in-house in its own
state-of-the-art labs.
6. PROFESSIONAL
You’ll only fi nd Medik8 in professionally
trained clinics, spas and specialist
websites. This ensures clients will receive
the attention, care and tailored skincare
advice they deserve.
7. TECHNOLOGY
It is important that active ingredients can
reach the correct location within the skin
to provide results. Medik8 uses liposome
and micro-emulsion technologies that
work like protective ‘bubbles’ around
the molecules to ensure ingredients can
reach the right place; avoiding being
stuck in the upper layers of the skin
and causing irritation. The company
develops and frequently patents its own
original research, often collaborating with
universities and academics.
8. ETHICAL
Of course, Medik8 products are 100%
animal cruelty-free. The company is
dedicated to minimising its impact on
the environment whenever possible.
The manufacturing processes are energy
effi cient, without interfering with results.
Medik8 uses recycled paper for all of its
packaging and 40% recycled glass in its
serum bottles. Even its buildings are run
from 100% renewable energy sources.