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The Macro Economy Today 14th Edition Bradley Schiller

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18 THE ECONOMIC CHALLENGE<br />

government directives. This isn’t an easy task. It requires that we know how markets work<br />

and why they sometimes fail. We also need to know what policy options the government<br />

has and how and when they might work.<br />

WHAT ECONOMICS IS ALL ABOUT<br />

Understanding how economies function is the basic purpose of studying economics. We<br />

seek to know how an economy is organized, how it behaves, and how successfully it<br />

achieves its basic objectives. <strong>The</strong>n, if we’re lucky, we can discover better ways of attaining<br />

those same objectives.<br />

Ends vs. Means<br />

Economists don’t formulate an economy’s objectives. Instead they focus on the means<br />

available for achieving given goals. In 1978, for example, the U.S. Congress identified<br />

“full employment” as a major economic goal. Congress then directed future presidents<br />

(and their economic advisers) to formulate policies that would enable us to achieve full<br />

employment. <strong>The</strong> economist’s job is to help design policies that will best achieve this and<br />

other economic goals.<br />

Normative vs. Positive Analysis<br />

<strong>The</strong> distinction between ends and means is mirrored in the difference between normative<br />

analysis and positive analysis. Normative analysis incorporates subjective judgments about<br />

what ought to be done. Positive analysis focuses on how things might be done without<br />

subjective judgments of what is “best.” <strong>The</strong> Heritage Index of Economic Freedom (World<br />

View, page 16), for example, constitutes a positive analysis to the extent that it objectively<br />

describes global differences in the extent of market reliance. That effort entails collecting,<br />

sorting, and ranking mountains of data. Heritage slides into normative analysis when it<br />

suggests that market reliance is tantamount to “economic freedom” and inherently superior<br />

to more government intervention—that markets are good and governments are bad.<br />

Debates over the core FOR WHOM question likewise reflect both positive and normative<br />

analysis. A positive analysis would observe that the U.S. incomes are very “unequal,”<br />

with the richest 20 percent of the population getting half of all income (see Table 2.3).<br />

That’s an observable fact—that is, positive analysis. To characterize that same distribution<br />

as “inequitable” or “unfair” is to transform (positive) fact into (normative) judgment.<br />

Economists are free, of course, to offer their judgments but must be careful to distinguish<br />

positive and normative perspectives.<br />

macroeconomics: <strong>The</strong> study<br />

of aggregate economic behavior,<br />

of the economy as a whole.<br />

microeconomics: <strong>The</strong> study of<br />

individual behavior in the economy,<br />

of the components of the larger<br />

economy.<br />

<strong>Macro</strong> vs. Micro<br />

<strong>The</strong> study of economics is typically divided into two parts: macroeconomics and microeconomics.<br />

<strong>Macro</strong>economics focuses on the behavior of an entire economy—the “big<br />

picture.” In macroeconomics we worry about such national goals as full employment, control<br />

of inflation, and economic growth, without worrying about the well-being or behavior<br />

of specific individuals or groups. <strong>The</strong> essential concern of macroeconomics is to understand<br />

and improve the performance of the economy as a whole.<br />

Microeconomics is concerned with the details of this big picture. In microeconomics<br />

we focus on the individuals, firms, and government agencies that actually compose the<br />

larger economy. Our interest here is in the behavior of individual economic actors. What<br />

are their goals? How can they best achieve these goals with their limited resources? How<br />

will they respond to various incentives and opportunities?<br />

A primary concern of macroeconomics, for example, is to determine how much money,<br />

in total, consumers will spend on goods and services. In microeconomics, the focus is<br />

much narrower. In micro, attention is paid to purchases of specific goods and services<br />

rather than just aggregated totals. <strong>Macro</strong> likewise concerns itself with the level of total

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