emagazin EqualPower, Junij 2019, No.8 / ENG

• 2019 / ISSUE 8 •
EQUALPOWER
eMagazine
for equality
and diversity
MACEDONIA, SLOVENIA, EUROPE

is part of the activities and tools, conducted within the project
eMagazine
Power to the Women
Equal
Izida Vita, Slovenia
by
cooperation with
in
gorazd@izidavita.si
en.izidavita.si,
photo: Gaja Postružnik, Insights d.o.o. Slovenia
Cover
Equal Power to the Women is partially financed by the
Project
of foreign affairs of Republic of Slovenia
Ministry
The content of the eMagazine represents the opinions of the authors
Disclaimer:
is not the official position of the Government of the Republic of Slovenia
and
EQUALPOWER
C H I E F - E D I T O R
mag. Natalie Cvikl Postružnik
Lejla Saban, Monika Aksentievska
E X E C U T I V E E D I T O R
Nina Klančnik, Martina Špiljak
E D I T O R S
Danaja Postružnik
D E S I G N
Gorazd Postružnik
Institute of Communication Studies, Macedonia

4
PERSONAL VIEW
MIRNA RADOŠEVIĆ:
YOU NEED TO FOLLOW
YOUR SOUL
Mirna Radošević
7
INFOGRAPHICS ON GENDER
INEQUALITY, MACEDONIA
8
GIRL EFFECT
9
WORLDWIDE FACTS ABOUT
GENDER INEQUALITY
10
SUCCESS STORY
Youth and NGO training
Svetlana Pešovska
SVETLANA PESHOVSKA:
A BRIGHTLY COLOURED
FANTASY CREATED THE SHOE
BRAND "BELMONDO"
12
BLOGS
13
14
EDUCATION FOR YOUTH AND
NGO
INVITATION TO PARTICIPATE
WITH GOOD CASES

is a question I often like
This
post to myself. For years I
to
come to realize that
have
answer to the same
the
is changing
question
my maturity and
throughout
development. Ten
personal
ago I would be
years
as the mother of
described
beautiful girls and a
two
business woman,
successful
today I am aware that
and
are just some of my
these
in this life where I
roles
being mother,
experience
woman, friend,
business
I would say, I can be seen as one
Today
is aware of her experience of life,
who
of her roles and who is increasingly
aware
life to give her the best of every day.
living
also relieving my fears. I was afraid of a
I'm
of death and transience, and
moment
I was thinking a lot about them so I
then
not remember what I'm scared today.
can
are times of fear, but when faced
There
them, I have a bit of a conversation
with
them courageously and they simply
with
I'm increasingly optimistic about life.
pass.
a child I was a very shy and withdrawn
As
Mom tells me I was crying a lot. I
girl.
that I already had my rich inner
remember
and I loved spending a lot of time in
world
For years I have become more open to
it.
and to the world. But somehow I
people
stayed introverted and extroverted
always
the same time. And as a teenager I
at
discovered all the charms of
curiously
socializing ... but it was always
dating,
to spend time alone with
important
as well.
myself
in early teenage years I started
Already
write daily. It was a diary in which I
to
in detail to God all my
discussed
experiences, insights and
deepest
I remember how these
reflections.
were precious and that
moments
important in my life to this
remained
I've always been an excellent
day.
Although somewhat rebellious
student.
curious on the one hand, on the
and
always "perfectionist" when it
other,
to everyday obligations. I have
comes
demanded the very most of
always
These habits are only being
myself.
now ... hahahahaha and I slowly
solved
that it brings me more harm
realize
Mirna as a business woman ... hm,
And
me think .... Today my view at what I
let
has completely changed. Today, I
do
like I'm at the service of a
feel
team of people I work with
wonderful
work together for a large amount
and
time. We are together successful and
of
of an organization where
dream
feels free, in which everyone's
everyone
is important, in which we all
opinion
to the development of our
contribute
and we do not forget to live.
business,
NEED TO FOLLOW
YOU
SOUL
YOUR
Mirna Radošević
PERSONAL
VIEW
Mirna Radošević is the CEO of
Salveo for Central and
Eastern Europe. She is in love
with personal and
organizational development.
In 2007, the company was
founded with only a few
members of the team. Now it
is an organization that
operates in eight markets and
has 100 employees. But she is
our inspiration not (only) due
to her exceptional business
path; she inspires us with her
personal story.
Photos: personal archive
Who is Mirna?
And what I like most is life itself.
Rebellion perfectionist
How were you as a child, a teenager,
and how are you as a business woman?
than good.
partner ...
EQUALPOWER | 04

are slowly building on such a
We
and striving to achieve results,
culture
to the community and enjoy
contribute
it.
a business woman, I am
As
to work, disciplined,
committed
am resolving my limiting life
I
patterns
of my favorite sayings is by Alan
One
"To define it to limit". And when
Watts
ask me what defines me, I'm sure
you
a lot of my parents, friends, work I'm
of
...... I'm aware of how much this
doing
often limits me to be
definition
I try to rid myself of
authentic.
that defines me and living
everything
as I am originally, regardless of
myself
the roles I am currently living in. I
all
to love myself in my original
love
without limitations
beauty
by my life roles,
conditioned
and experiences. It is a
achievements
freedom and there is a real joy of
real
living.
or challenging, left a mark
beautiful
me. The past has played its own.
on
releasing this past of the
And
of the same life patterns is
repetition
easy. I have a lot of courage and
not
I spend a lot of time in
discipline,
and in the silence; these
meditation
me to myself or to what I
brought
the gift of my
Unwrapping
benign tumor
diagnosis
I talk about my
Whenever
I say it is in my physical
diagnosis
So I feel somehow. When I
body.
diagnosed at the end of 2016
was
a benign cranial tumor that
with
difficult to operate because it
was
in the area where all the vital
was
passed through, I knew that
nerves
diagnosis was sent to me to
this
my life and to start loving
change
respect yourself. Along with
and
insight came the inner power.
this
is an inner divine power. By
It
the diagnosis, the divine
getting
- that we all carry in our heart,
part
the depths of our being – woke
in
I like to look within me
situations
say either "thank you" or "ok, I
and
understand, let's go together". As
as I was afraid of the
much
of the surgery and not
outcomes
stay asleep because the risk for
to
was extremely high, in the
it
of my being I knew that
depths
would be the way it
everything
be and that the tumor was
should
as a gift.
given
gift that when I retreated, I
A
to relax my new life.
began
large number of people
A
me in overcoming this
supported
daughters, my brothers and
my
families, my friends, my ex
their
my colleagues, my
husband,
partners .... and a large
business
of acquaintances.
number
came from all sides. I felt
Support
if the whole world was with me
as
we would succeed together.
and
I was preparing for surgery in
As
I had the feeling that
Germany,
life would change
my
after surgery.
automatically
tumor I experienced was old
The
like an old program that
me,
demanding, ethical and I could say
open to new, curious.
am today.
What defines you most in life?
Where did you find the strength to
cure your diagnosis? Who
supported you? What has
changed since then?
time. Firstlu, my closest people,
Why are you today who and what
you are?
All my life experiences, may be
up in me again. In such
| 05
EQUALPOWER

to be deleted. I remember one
needs
one month and a half after
morning
surgery when I came home, I
the
up and felt that everything was
woke
same within me and that the
the
did not happen
change
Then I gathered new
automatically.
and decided that I would be
strength
disciplined and courageous
devoted,
walk the path of opening my heart.
to
morning I promised myself that I
That
listen to my soul every day
would
my hearth and following
Opening
soul my
feels warm in my heart when the
It
soul is mentioned. But it is also
word
when the word body is
warm
Because we often forget
mentioned.
important our body is. The body
how
our temple. The temple that
is
us, who keeps us safe, who is
protects
there for us. And the temple
always
be cleaned and maintained
should
Our soul lives in the temple.
regularly.
is the true part of us, the original
Soul
of us, pure unconditional love.
part
is no definition here. It is
There
to learn to listen to
important
to hear what we are really
yourself,
forward to, to act according
looking
who we are, to love just what we
to
Such a journey is a matter of
are.
decision. Decisions start with love and
love the saying that we are not
I
beings having a spiritual
human
but spiritual beings who
experience,
a human experience. Our Soul is
have
unconditional love and that
like
aspect to us. Our Immortal
immortal
in the universe that connects
imprint
with the divine.
us
have been a lot of lessons in my
There
but my diagnosis and the path I've
life
which I am still, is my most
on
lesson. This lesson is called
important
To live authentically, to live the
Living.
regardless of the environment, and
self
you follow your soul, the balance
If
by itself
happens
biggest pain so far is my mother's
My
In 2007, my mother was
illness.
with a severe bipolar
diagnosed
and this event marked our
disorder
family. Wearing this difficult
entire
state is not that easy,
psychological
when it comes to a close
especially
member. But like every difficult
family
painful situation, this made me
and
taught me patience and faced
wiser,
with my many fears that I slowly
me
out on them.
grew
my greatest joy. There is so much
And
I do not know where to start:
joy.
looking for balance. Choose the
Stop
you love, give the best of you,
job
you are. I think it is most
wherever
to listen to yourself and
important
follow. When we listen to ourselves, the
open the heart, to get rid the past
To
to be with all that is as it is.
and
are your plans for the future?
What
not exactly a plans’ person. But I
I'm
dreams. I know what makes me
have
I'm building a little cottage near
happy.
next to the woods and I want to
Zagreb
there. Also there comes time
move
I am delighted to give and inspire
when
How and in what form, life will
others.
tell, and I will open my heart and
to follow the wisdom of your soul.
What caused the greatest pain and
greatest joy?
until I learned to listen completely.
What is soul to you?
nature, forests, my children, writing,
meditation, deep conversations,
synchronicities, mystical experiences ....
How do you balance your private and
business life?
truth.
What do you find most important in
your life?
balance will happen by itself.
What is the most important lesson
in your life?
been walking on since then and
bravely follow.
| 05
EQUALPOWER

INFOGRAPHICS
GENDER
ON
INEQUALITY
MACEDONIA
Authors: Daniel Dimitrieski, Vladimir
Delov, Equal Power, ICS program
»Integrated marketing communication«
under the supervision of senior lecturer
Natalie Cvikl Postružnik
| 07
EQUALPOWER

E X P L O R E | B A R C E L O N A E D I T I O N
Girl Effect
Girl Effect was created in 2004 by the Nike Foundation. Today they are experts
in media, mobile, brand and international development, an independent
creative non-profit working from nine global locations and active in over 50
countries.
Through their work, a girl can start to express herself, value herself, and build
the relationships she needs, in tangible, measurable ways. When she has the
widespread belief and support of others, and when there are millions of girls
like her, these changes become a new normal. Where she can seek out the
things she needs – from vaccination to education and economic opportunity.
They create youth brands and mobile platforms that millions of young people
love and interact with, in ways that empower girls to change their lives. They
focus on a girl’s whole world, along her entire journey to adulthood and create
with her, so she can tell her story.
Power to change: For a girl to become empowered, she needs the support of the
world around her.
Demand and supply: Working with partners, who supply the services girls need
to be safe, healthy, educated and economically secure.
Commitment to safeguarding: Girl Effect is committed to ensuring the safety
and protection of all children and young people.
EQUALPOWER 08
Več: https://www.girleffect.org/

Worldwide facts about gender
E X P L O R E | B A R C E L O N A E D I T I O N
inequality
One in five women on U.S. college campuses have experienced sexual assault. End Rape on Campus
offers resources for survivors and supporters, working to bring more cases to court and raise awareness.
(AAUW)
Women currently hold 24, or 4.8 percent of CEO positions at S&P 500 companies. Mentorship programs
like Step Up help keep girls in school, getting them that much closer to an executive position. Learn
how you can play a part. (Catalyst)
More than 43 million people around the world are forcibly displaced as a result of conflict and
persecution. Half of all refugees are women. Zainab Salbi founded Women for Women International to
help women in war-torn countries build their own futures. (UN)
Less than 30 percent of the world's researchers are women. Google has a program to inspire the next
generation of tech innovators. Learn how to help girls gain exposure to careers in science and
technology. (UNESCO)
One in three women worldwide have experienced either intimate partner violence or non-partner sexual
violence in their lifetime. Amnesty International pushes for laws that recognize this statistic, and its
website has a list of ways to get involved in the change. (WHO)
EQUALPOWER 09
Извор: Forbes

DESIRE TO HAVE SHOES
THE
STAND OUT FROM ALL
THAT
TURNED INTO A
OTHERS
PROFESSION FOR
LIFELONG
PESHOVSKA -
SVETLANA
AND OWNER OF
DESIGNER
SHOE COMPANY
THE
BACK IN
"BELMONODO".
SHE PRESENTED HER
2004,
FOR THE FIRST TIME,
IDEAS
AN ITALIAN COMPANY.
TO
LIKED THE IDEA AND
THEY
STARTED WORKING
SHE
THEM.
WITH
innovations have become
Her
in the footwear market in
popular
and in other European
Italy
The success of the
countries.
brought about a new
company
- for her to open her own
idea
factory. In 2011, Peshovska
shoe
her company, thus a new
opened
– “Belmondo” was
brand
to the shoe market.
introduced
start was rough, but today
The
is a profitable
"Belmondo"
and due to its originality
business
quality, it is a brand that also
and
the markets in
conquered
countries. The
neighbouring
has 40 employees, and
company
unique shoes can be found in
the
from being the chief
Apart
Peshovska is also
designer,
SUCCESS
STORY
for managing the
responsible
For her, this is a big task
company.
it would be vain and selfish to
and
that she does it all on her own.
say
and trust among the
Cooperation
is very important for
employees
A B R I G H T L Y C O L O U R E D F A N T A S Y C R E A T E D
T H E S H O E B R A N D " B E L M O N D O "
S V E T L A N A P E S H O V S K A ,
D E S I G N E R A N D O W N E R O F T H E " B E L M O N D O " S H O E C O M P A N Y
"Since I am the declared shoes
aficionado, it is left to me to create the
models, to decide which models will be
made in what season, to choose the
leather, the print and to make the
choice of combinations. Certainly, as a
team player, any criticism or advice
from the team of "Belmondo" is
discussed and we decide together ",
Peshovska emphasized smilingly.
Dedication, professionalism and social
responsibility are the reason for the
positive image of a company that sets it
apart from the competition.
"It all depends on how you perceive
your competition. The struggle on the
market is an inevitable factor for every
four stores.
business. I think that rivalry should not
be feared, because the market should
always be innovative and offer a
strategic product that is currently in
demand on the market. Namely,
competition can be a good thing if you
are able to explore companies that are
similar to yours and their weaknesses,
so as to use them as opportunities for
you." the leading woman of this
Peshovska.
company intrepidly recounts.
EQUALPOWER |10

asked how they deal with
When
and mistakes,
problems
answered: "There will
Svetlana
errors, whether they are your
be
or are caused by another
own
But she sees them as an
factor."
to learn and
opportunity
towards the goal,
continue
says that there are
Peshovska
women in Macedonia
many
are at the head of top
who
companies, but
Macedonian
are few business owners.
there
believes that anyone who
She
can succeed, be it a
realization
or a woman.
man
are good opportunities to
"There
out a loan for a start-up
take
but of course the plan,
business,
support, the recognition of the
the
of the employees is really a
quality
that has become my
success
is difficult to strike a balance
It
work and private life. "My
between
and I work together, in
husband
a situation, a balance is really
such
between your home and
needed
business," Peshovska said.
the
often, they bring work
Very
the factory home. But
from
also have two children
they
whom they try to spend
with
Peshovska's motto
Svetlana
"Silence is a source of
is
strength. When you’re
great
you get the
silent,
to hear yourself
opportunity
focus on the present.
and
not forget about the
Do
of imagination.
power
successes into
Project
results."
future
as much time as possible.
"towards success."
reality," advises the shoe designer.
has a good idea and a plan for
Author: ICS
| 11
EQUALPOWER

BLOGA
Prof. Dr.sc. Dubravka Valic Nedeljkovic
Judging by the media, women in the
Balkans live only on stage
In the last twenty-five years, if not
longer, the media research conducted in
the Balkans and on an international level
points to the same phenomenon, that the
media think that women are not a reliable
source of information.
Read more
Arancha González
Helping Women Crack the “Export Code”
NEW YORK – When I first met the Accrabased
fashion designer Chiedza Makonnen
in 2014, her sales beyond Ghana were
minimal. Yet today, Makonnen’s brand,
Afrodesiac Worldwide, is featured on the
red carpets of Hollywood and the stages of
the Essence Festival in New Orleans.
Because Makonnen cracked the “export
code,” her company has scaled up
production, tripled its staff, and vastly
expanded its media profile.
Read more
EQUALPOWER | 12

workshops on developing
Three
for easier employment among
skills
people were organized in
young
Bitola and Tetovo from April
Skopje,
people had the opportunity
Young
learn how to prepare a CV,
to
letter, how to present
motivation
at a job interview, how
themselves
apply for a certain position, why
to
skills” are important in
“soft
and how to
communication
gender differences in
overcome
workshop came at the right time
“This
I was planning to either work or
because
over the summer. The
volunteer
and skills I gained today will
knowledge
very useful to me”, says Bisera
be
partıcıpant at one of the
Shegmanovic,
workshops were organized by the
The
for Communication Studies and
Institute
Institute Izida Vita from Slovenia in
the
with the Youth Education
cooperation
(MOF) and the Youth Cultural
Forum
- Bitola (YCC- Bitola) as part of the
Center
y O U T H A N D N G O l e a r n e d h o w t o b e m o r e
c o m p e t i t i v e o n t h e l a b o r m a r k e t
11 until April 19.
workshops.
project "Equal power for women".
teamwork.
Claudia de Castro Caldeirinha
| 13
EQUALPOWER

invite you to take a look on the
We
with good practices of
samples
and organizations that
companies
implemented activities to
have
gender equality. They
support
briefly what and how they
describe
the measures and
conducted
and what were the effects.
activities
you wish to send us your good
If
we will publish all positive
cases,
and tools on an online
cases
that will be publicly
database
Organizations of all kinds
available.
companies, NGOs, professional
-
public institutions,
associations,
parties and other entities
political
join this initiative. In this way,
can
want to motivate other
we
as to what they can
organizations
to promote gender equality in
do
and society. Please
business
more information from
acquire
equality basically means that
Gender
and men should participate
women
in all public and private
equally
of life, have equal positions
spheres
enjoy the same rights in the
and
of the personal
development
that they use for the
potential
of society; and that
development
are entitled to the same benefits
they
the results achieved through
from
gender participation
Balanced
that every gender should be
means
with at least 40 per cent.
included
enables the gender to influence
This
decision-making process and
the
in the achievement of
participate
You can read more about
change.
to achieve a balanced
how
in the Guidelines
leadership
(can be obtained on
(Macedonian)
O n l i n e d a t a b a s e o f
g o o d p r a c t i c e s a n d t o o l s
that development.
lsaban@iks.edu.mk.
the ICS webpage).
EQUALPOWER | 14

is part of the activities and tools, conducted within the project
eMagazine
Power to the Women
Equal
Izida Vita, Slovenia
by
cooperation with
in
gorazd@izidavita.si
en.izidavita.si,
photo: Gaja Postružnik, Insights d.o.o. Slovenia
Cover
Equal Power to the Women is partially financed by the
Project
of foreign affairs of Republic of Slovenia
Ministry
The content of the eMagazine represents the opinions of the authors
Disclaimer:
is not the official position of the Government of the Republic of Slovenia
and
EQUALPOWER
C H I E F - E D I T O R
mag. Natalie Cvikl Postružnik
Lejla Saban, Monika Aksentievska
E X E C U T I V E E D I T O R
Nina Klančnik, Martina Špiljak
E D I T O R S
Danaja Postružnik
D E S I G N
Gorazd Postružnik
Institute of Communication Studies, Macedonia

eMagazine
for equality and
diversity
MAKEDONIJA, SLOVENIJA, EVROPA