The Fridge Credentials 2019

when entertainment matters

WHO WE
ARE
§ The region’s premier talent management agency
§ Established 2007 in Dubai by musician Shelley Frost
§ 1,000 diverse musicians & performing artists
§ Unrivaled experience & expertise
§ Over 3,000 successful performances managed annually
§ Trusted provider of culturally sensitive entertainment
§ Always innovating

WHAT WE
DO
§ Manage and provide artists & performers
§ Government, corporate, public & private events
§ Long-term residences
§ Activation of public spaces (theme parks, souqs areas, malls)
§ Concert & festival programming
§ Original productions & stage shows
§ Costume design and manufacture
§ Event venue hire “The Fridge Warehouse”

ARTIST
ROSTER
§ Exclusive
§ Eclectic
§ Local
§ International
§ Regional
§ Khaleeji
§ Classical
§ Contemporary
§ Circus

CONCERT &
FESTIVAL
PROGRAMMING
We love concerts & festivals! From programming local,
regional and international artists, scheduling the festival lineup
and providing audio and stage management support.
Mother of the Nation, Concert Series, Yard Sessions, Quoz
Arts Fest, Yasalam ‘Across the City’ and Marina Music
Festival to name just a few.

MOTHER OF THE
NATION
VIDEO
MOTN is the UAE’s pre-eminent arts and culture festival. The Fridge
has been programming MOTN annually since its inception in 2016.
Abu Dhabi Corniche, March 2016, 2017, 2018, 2019
§ 10 Days long / 200 artists / 10 diverse platforms
§ 800 Scheduled performance slots
§ 100.000+ Annual visitors
§ From buskers to the biggest Khaleeji names in the region
§ Full symphony orchestra performing Pokémon scores
§ Arabic orchestra
§ Eidha Al Menhali
§ Miami Band & Fahad Al Arif

CHOIRFEST
MIDDLE
EAST
VIDEO
Founded by The Fridge in 2013, ChoirFestME is an
annual choral festival that welcomes choirs from
diverse backgrounds and traditions from across the
MENASA region and beyond. Set in the vibrant and
cosmopolitan city of Dubai, the festival encourages
choirs to learn, develop and flourish through
exchange with world class choral professionals. With
over 3,000 participants, the 2-week festival
programme includes public concerts, the Choir of the
Year competition and the Gala Concert at Dubai
Opera. www.choirfestme.com

CONCERT
SERIES
Concept:
§ 3 Seasons a year (Jan/Apr/Oct)
§ Only UAE based acts
§ Play / perform original material
§ Performance of the highest caliber
The Fridge Concert Series is the most
recognized platform for original music in
the UAE. Since 2008 true lovers of
music have gathered to experience
performers pushing their artistic limits
across multiple genres.

THE
PROOF
Don’t just believe what we tell you!
Discover some of our satisfied clients

NOVIKOV
LAUNCH
VIDEO

BASE
OPENING
VIDEO

PRODUCTIONS
Our award-winning production team create bespoke shows
for theatre, festivals, nightclubs and exhibitions.

CIRQUE DU
SOUQ VIDEO An Arabian inspired aerial spectacular. A 60-minute
extravaganza, performed without interval, Cirque du
Souq evokes the highly original Cirque de Soleil
approach to aerial acts and acrobatic performances.
Costumes are extremely imaginative and unusual,
providing rich, unexpected visuals.
Staged at Madinat Theatre, October 7-8, 2011

KALUBELA
VIDEO
In this song-led show, the audience is carried
through an enthralling exploration of the follies,
heartaches, dilemmas and glories of love by a
charming, witty and talented ringmaster-type figure.
A show that is mostly retro in song-choice, with a
surprising twist on some old favourites.
The name, 'Kalubela', is a term in Turkish poetry that
speaks of 'true love' and in Arabic alludes to the
eternal and the very essence of the beginning of
time itself. A 100-minutes long, the show is led by a
cast of shining vocal divas, interspersed with
dazzling dance and aerial surprise.
The winner of Dubai's Best Theatrical Performance
2012 - Time Out Dubai Music and Nightlife Awards.
Staged at Madinat Theatre, October 3-6, 2012

ZIYA
VIDEO
Light, love, honour, mystery. Designed for Pacha
Ibiza Dubai, Ziya is an Arabian inspired nightlife
show paying tribute to Ibn Battuta's travels and
legacy. With a stand-out cast of internationally
acclaimed dancers, aerial and circus artists, coupled
with fascinating and highly visual costuming.
Pacha Ibiza Dubai, Sep 2015-May 2016

LIT FEST OPENING
CEREMONY
VIDEO
To celebrate the 10th Anniversary of the Emirates
Airline Festival of Literature we were called upon to
produce an opening ceremony that honoured the
history of the festival, its home Dubai and the legacy
of Sheikh Zayed. To achieve this, we selected ten of
the international authors, story-tellers, biographers
and poets, to each read excerpts of their works.
Each segment was brought to life through state-of–
the-art projection, creating a mesmerising shadowshow
performed by dancers, aerialists, childrens’
choir and traditional Emirati sea-faring singers.

MOHAMED
ALSHEHHI AT
DUBAI OPERA
VIDEO
We introduced young rising UAE star
of Khaleeji fusion music, Mohamed
AlShehhi, to Dubai Opera and fully
produced his first ever public show of
this size. Blending traditional Khaleeji
sounds with contemporary western
beats, Mohamed AlShehhi has
pioneered a new generation of UAEborn
artists. With over 200 million
views on Youtube and hits like “Kachf
Al Mahaba” which claimed more than
34 million views and became one the
Best Songs of 2016.

DARYA
DADVAR AT
DUBAI OPERA
VIDEO
Live for the first time ever in the
Middle East, we brought Iranian diva
Darya Dadvar for a mesmerizing
performance in Dubai Opera.
As the first Iranian woman to perform
on stage as a soloist, 24 years after the
Iranian revolution, Darya's unique
hallmark style effortlessly combines
both the traditional music of Iran and
European classical styles.
Darya moves seamlessly between
French, English and Farsi dialects,
blending classical, jazz and blues with
traditional elements. This powerful and
highly personal style is what sets her
apart as one of the most innovative
artists in 'World Music' today.

ORCHESTRAS
& CHOIRS
More then a decade of booking and managing both local and
international world-class orchestras & choirs. Our expertise
spans classical, Arabic, contemporary and popular orchestras

EXPO 2020
NATIONAL
DAY
VIDEO

PAPAL
MASS UAE
VIDEO

SPECIAL
OLYMPICS
OPENING
VIDEO

SPECIAL
OLYMPICS
CLOSING
VIDEO

ANDREA
BOCELLI
VIDEO

LOUVRE
ABU DHABI
VIDEO

FRIDGE
IN THE CITY
The Fridge provides artists-in-residence to the hospitality
business, primarily major 5* hotels and top-tier restaurants.
These activities are underpinned by a relentless dedication to
the promotion and support of the Middle East's music and
performing arts scene.

FRIDGE
IN THE
CITY

PUBLIC
SPACES
Expert animation of diverse public
spaces, bringing interaction, humor,
amazement and great photo
opportunities. Finessed with
phenomenal costume designs that
give our clients that stand-out edge.

RIVERLAND
VIDEO

COSTUMES &
PROPS
Trained at the Pinewood Studios,
UK, our in-house costume designer
and her team works on projects both
simple and complex. The intricate
journey of concept development to
production of costumes and props,
as well as set design.

COSTUMES
& PROPS

VENUE
RENTAL
The Warehouse is the Fridge’s
unconventional Alserkal Avenue
venue, providing an edgy event
space for both corporate and private
hire.
WEBSITE

CLIENTS

RECOGNITION
2013
2015
2016
2017
BEST THEATRICAL
PERFORMANCE
BEST EVENTS VENUE
BEST ARTS & CULTURAL
EVENT
BEST VENUE
Kalubela
The Fridge
ChoirFest Middle East
Warehouse @ The Fridge

www.thefridgedubai.com
info@thefridgedubai.com
+971 4 347 7793