The Red Bulletin June 2019
G U I D E Get it YT INDUSTRIES SERIOUSLY FUN With humorous ads featuring Hollywood stars, YT is a company that likes to enjoy itself. But its bikes are no laughing matter SEATPOST: FOX Transfer Factory FRAME: Decoy Carbon When YT (Young Talent) Industries launched in 2007, it had a lot to prove; a late-to-the-game entry in the bike manufacturing market, the German firm was mocked by the bigger players. But today YT is a global force, catering to pros and amateurs alike. Much of this is down to company founder and CEO Markus Flossmann, now 43, who prioritised fun from the off, and who enlisted the likes of Christopher Walken and Vinnie Jones – unlikely advocates for biking – to advertise his products. The flash of inspiration that spawned YT came to Flossmann during a trip to a dirt-jump park where the local scene was out in force but riding around on rubbish bikes. What if someone could offer them quality, great design and a dash of cool at a low price? He believed there were enough people out there whose talent would awaken if they did things right. For the last decade, YT has filled that gap, providing bikes at a reasonable price thanks to direct marketing. On the way, it has “We want the average rider to have fun on our bikes” YT Industries founder Markus Flossmann MOTOR: Shimano STEPS E8000 BATTERY: SMP YT Custom, 540Wh WERNER JESSNER 108 THE RED BULLETIN
Equipment GEARS: Shimano XT DI2 DISPLAY: Shimano STEPS E7000 BRAKES: SRAM Code RSC KNOW-HOW THE YT DECOY The best electric mountain bike that (a reasonable sum of) money can buy SHOCK: FOX Float X2 Factory FORK: FOX 36 Float Factory E CEO MARKUS FLOSSMANN ON THE DECOY “The three salient features are its geometry, weight and frame. Whether you’re going uphill, downhill or on the flat, the handling and broad range of options make the Decoy unique.” “A lot of electric mountain bikes feel more like motorbikes than mountain bikes, due to their weight, the long chainstay and the unbalanced geometry. Our Decoy is different.” “The geometry is downhill-oriented, supports a playful riding style, and means the bike can still climb uphill with panache. It’s just a helluva lot of fun to ride.” “What’s special about the Decoy? The fact that it doesn’t feel like a normal electric mountain bike!” WHEELSET: E*Thirteen E*Spec Race – front 29in, rear 27.5in WEIGHT: 21.9kg SIZES AVAILABLE: S/M/L/XL/XXL PRICE: £5,999 plus shipping THE RED BULLETIN 109
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G U I D E<br />
Get it<br />
YT INDUSTRIES<br />
SERIOUSLY<br />
FUN<br />
With humorous ads featuring Hollywood<br />
stars, YT is a company that likes to enjoy<br />
itself. But its bikes are no laughing matter<br />
SEATPOST:<br />
FOX Transfer<br />
Factory<br />
FRAME:<br />
Decoy<br />
Carbon<br />
When YT (Young Talent)<br />
Industries launched in<br />
2007, it had a lot to prove;<br />
a late-to-the-game entry in the<br />
bike manufacturing market, the<br />
German firm was mocked by<br />
the bigger players. But today YT<br />
is a global force, catering to pros<br />
and amateurs alike. Much of this<br />
is down to company founder and<br />
CEO Markus Flossmann, now 43,<br />
who prioritised fun from the<br />
off, and who enlisted the likes of<br />
Christopher Walken and Vinnie<br />
Jones – unlikely advocates for<br />
biking – to advertise his products.<br />
<strong>The</strong> flash of inspiration that<br />
spawned YT came to Flossmann<br />
during a trip to a dirt-jump park<br />
where the local scene was out in<br />
force but riding around on rubbish<br />
bikes. What if someone could offer<br />
them quality, great design and<br />
a dash of cool at a low price? He<br />
believed there were enough people<br />
out there whose talent would<br />
awaken if they did things right.<br />
For the last decade, YT has<br />
filled that gap, providing bikes at<br />
a reasonable price thanks to direct<br />
marketing. On the way, it has<br />
“We want the<br />
average rider<br />
to have fun<br />
on our bikes”<br />
YT Industries founder<br />
Markus Flossmann<br />
MOTOR:<br />
Shimano<br />
STEPS E8000<br />
BATTERY:<br />
SMP YT Custom,<br />
540Wh<br />
WERNER JESSNER<br />
108 THE RED BULLETIN
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