Retailers Forum Magazine - June 2019 EMAG
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Retailers Forum Magazine - June 2019 EMAG

Monthly magazine for independent retail stores, online retailers and small businesses. We feature ads for wholesale merchandise where you can purchase merchandise for resale at your store or website. We also have articles of interest and lots of great information to help you operate your small retail business. We invite you to view our full site at: www.RetailersForum.com and enjoy 1000's of free articles of interest and sign up for free for our mailing list.

Monthly magazine for independent retail stores, online retailers and small businesses. We feature ads for wholesale merchandise where you can purchase merchandise for resale at your store or website. We also have articles of interest and lots of great information to help you operate your small retail business. We invite you to view our full site at: www.RetailersForum.com and enjoy 1000's of free articles of interest and sign up for free for our mailing list.

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etailers<br />

VOL. 39 NO. 1<br />

JUNE <strong>2019</strong><br />

Servicing the Industry Since 1981

DESIGNER HANDBAG CLOSEOUTS!<br />

Authentic Designer Brands - Great Pre-Owned Condition - Lowest Prices!<br />

Started in 2007 our unique company sources quality authentic pre-owned designer handbags<br />

for independent retailers and online sellers to offer to their shoppers.<br />

NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL<br />

Kate Spade- Small Karen<br />

Beauville Leopard Bag $ 78.99<br />

Bottega Veneta- Velvet &<br />

Tortoiseshell Embellished<br />

Handbag $ 1064.99<br />

Brooks Brothers- Large<br />

Leather Shoulder Bag<br />

$<br />

33.99<br />

Dooney & Bourke- Tan<br />

Embossed Leather Shoulder<br />

Bag $ 96.99<br />

Coach- Tan Monogram<br />

Canvas & Leather<br />

Shoulder Bag $ 33.99<br />

Moschino- Tan & Brown<br />

Leather Snakeskin Shoulder<br />

Bag $ 148.99<br />

Prada- Black Leather Bag<br />

w/ Piping $ 451.99<br />

Versace- Black Patent<br />

Snakeskin Shoulder Bag<br />

$<br />

748.99<br />

Versace - Metallic Gold<br />

Monogram Silk Jacquard Bag<br />

w/ Leather Trim $<br />

548.00<br />

Reed Krakoff - Color Block<br />

Leather Handbag $ 626.99<br />

Ted Baker- Bovine Leather<br />

Floral Crossbody $ 68.99<br />

Michael Kors- Gold Chain Strap<br />

Leather Handbag $ 32.99<br />

Cole Haan- Ivory Leather<br />

Cinched Tote Bag $ 118.99<br />

Kate Spade- Small Bright<br />

Coral Leather Chain Bag<br />

$<br />

38.99<br />

3.1 Phillip Lim - Leather<br />

& Metal Studded Purse<br />

$<br />

248.99<br />

Botkier- Gold Leather<br />

Shoulder Bag $ 57.99<br />

Diane von Furstenberg- Blue<br />

Ombre Leather Mini Crossbody<br />

$<br />

47.99<br />

Jimmy Choo- Distressed<br />

Mahala Blue Calf Leather &<br />

Suede Tote $ 948.00<br />

Christian Louboutin- Cream<br />

Shoe Clasp Handbag $ 498.99<br />

OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES<br />

www.BagCloseouts.com<br />

PAGE 2 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

Rafe- Ivory Leather<br />

Studded Hobo Bag $ 32.99

Want More Info? Circle #07 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 3

Page 4 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #11 on page 11 • www.Vendor411.com

This is a Buying Guide for<br />

RETAIL STORE OWNERS<br />

Presented within the pages are the latest offerings from the country’s<br />

leading merchandise wholesalers. The advertisers herein sell strictly<br />

wholesale and require that you purchase with the intent of reselling<br />

through retail channels.<br />

HOW TO USE THIS DIRECTORY<br />

☛ Locate the products that interest you.<br />

See our product directory located on<br />

pages 6 & 7.<br />

☛ Make direct contact with advertiser.<br />

Most will have catalogs and price lists<br />

for you.<br />

☛ Order your merchandise, which will be<br />

shipped directly to your store.<br />

CLICK ON BANNERS<br />

IN SELECT ADS<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

TO GET FREE CATALOGS/PRICING<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 5

Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

DRESS UP FOR<br />

PROFITS!<br />

Every Day’s A Treat!<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

WHOLESALE<br />

Costume Club<br />

www.USACostumers.com<br />

See our ad on page 56<br />

Light Up Without<br />

Lighting Up!<br />

Full Service Wholesaler • We Ship Worldwide<br />

LIGHT • Disposables • Kits E CIG<br />

• E-Liquids<br />

• Atomizers<br />

see our ad on page 67<br />

More Money<br />

the Second<br />

Time Around!<br />

Recycled Clothes<br />

www.Lightecig.com<br />

see pg 46 & 47<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

CREDIT CARD<br />

PROCESSING<br />

www.EXScredit.com<br />

BLING IT ON!<br />

HipWholesale.com<br />

Page 51<br />

100’S IN STOCK<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

Electronic<br />

Cigarettes<br />

5mL Bottle<br />

E- Liquid E-Juice<br />

for E-Cig $1.30<br />

• E-Cig Batteries<br />

E-Case w/2<br />

Cigarettes + 1 USB<br />

Charger $10.50<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wa l, USB,<br />

Car Chargers $6.50<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

• E-Cig Accessories<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />

These Shoes<br />

are Made<br />

for<br />

PROFITS<br />

79 South China<br />

Page 15<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

Congratulations to<br />

HUNGRY IN HUNGARY<br />

Budapest<br />

ADVERTISERS INDEX<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

JUNE <strong>2019</strong><br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

ADVERTISING<br />

FORUM AD RATES ......... 09<br />

APPAREL<br />

1 STOP WHOLESALE .... 46/47<br />

BLANK TEES. .............. 48<br />

BOUTIQUE CLOSEOUTS. .... 37<br />

CLOTHINGWARE .......... 49<br />

DD BULK .................. 28<br />

FASHIONABLE SALES. ...... 23<br />

FLIRTY WHOLESALE ....... 50<br />

SCARF WAREHOUSE ....... 61<br />

SELINI NY. ................ 17<br />

STYLE IN FASHION ......... 18<br />

STYLISH PLUS ............. 45<br />

T SHIRT REP ............... 71<br />

UIN DEALS ................ 33<br />

UNIVERSE WHOLESALE. .... 83<br />

USACOSTUMERS.COM ..... 56<br />

ASSORTED ITEMS<br />

AUCTION FINDER .......... 44<br />

BARGAIN OUTLET. ......... 18<br />

BEAN WHOLESALERS ...... 20<br />

CROV .................... 04<br />

DOBA DROPSHIP .......... 21<br />

EVERYTHING CLOSEOUTS .. 26<br />

EZ DROPSHIP. ............. 60<br />

GET THAT WHOLESALE ..... 67<br />

MEGA UBID ............... 76<br />

RAMSONS IMPORTS ....... 03<br />

SWEET WHOLESALERS ..... 69<br />

TOP TEN WHOLESALE ...... 79<br />

BOOKS<br />

AUCTION BOOK ........... 88<br />

BUYERS CONTACTS ........ 90<br />

CLOSEOUT DIRECTORY. .... 85<br />

HIDDEN WEALTH .......... 84<br />

TRADE BOOKS. ......... 91-98<br />

CANDY<br />

SWEET WHOLESALERS ..... 69<br />

CELLULAR<br />

CELLCITY.BIZ ............. 63<br />

WHOLE-CELL ............. 29<br />

COMPUTERS<br />

REFURB SHOPS ............ 42<br />

CONSUMER ELECT.<br />

FIND IT CHINA ............. 52<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT ........... 50<br />

NOAMB. .................. 87

#1<br />

BUYING GUIDE<br />

FOR RETAIL STORES!<br />

DISPLAY/SUPPLIES<br />

& SERVICES<br />

AVVO .................... 58<br />

CC WAREHOUSE . . . . . . . . . . . .78<br />

E-STORE BUILDERS ........ 68<br />

E STORE SIGNS ............ 80<br />

E-STORE SITES ............ 30<br />

FB CAMPAIGNS ............ 75<br />

FIND IT ASIA. .............. 81<br />

FORUM ADVISORS . . . . . . . . . .66<br />

FORUM PRINTERS ......... 74<br />

FUNDING OFFICES ......... 24<br />

KWIK INC ................. 62<br />

PAYROLL HELPER ......... 72<br />

PROMOTIONAL REWARDS.. 32<br />

PROTECTION PLANS ....... 38<br />

RETAILERS BANK .......... 64<br />

SALES GROUP BAGS........ 36<br />

SETON SIGNAGE ........... 86<br />

VACATION PROMO ........ 54<br />

WHOLESALESOURCES.COM 101<br />

DROPSHIPPERS<br />

DOBADROPSHIP. .......... 21<br />

EZ DROPSHIP. ............. 60<br />

E-CIGARETTES &<br />

SMOKE SHOP ITEMS<br />

3’x5’Embroidered Flags $14.00 Each<br />

HEAVENLY ................ 34<br />

View our 148 page Catalog online !<br />

www.RIOhio.com<br />

LIGHT E CIG ............... 67<br />

LOGIC WHOLESALE Belt Buckles ........ $18.00 dz 82<br />

$36.00 dz<br />

Hat Pins $6.00 dz<br />

Garden Flags<br />

$48.00 dz<br />

Playing Cards<br />

$18.00 dz<br />

Garden Flags<br />

48.00 dz<br />

12”x18” Metal Signs<br />

$5.50 Each<br />

Belt Buckles<br />

HOME<br />

Metal Signs<br />

& $24.00 HOUSEWARE<br />

dz<br />

$5.50 Each<br />

$42.00 dz<br />

$18.00 dz<br />

WindSocks<br />

$48.00 dz<br />

Min.Order<br />

$150.00<br />

$4.50 Each<br />

NOVELTY SELLER $42.00 .......... dz<br />

43<br />

$9.00 dz<br />

5” Patches $36.00 dz Metal Sign<br />

$4.75 each<br />

FOOTWEAR<br />

8” x 12” Metal Signs<br />

R/C & TOYS$39.00 dz<br />

$39.00 dz<br />

Tri-Fold<br />

79 $36.00 SOUTH dz CHINA .......... 15<br />

$5.00 Each<br />

Metal Plates<br />

RC VARIETY ............... 25<br />

Leather Wallets $5.50 each<br />

$27.00 dz<br />

$48.00 dz<br />

SNEAKER CLEARANCE. ..... 39<br />

$36.00 ut 72 pcs<br />

$21.00 dz<br />

HANDBAGS<br />

Magnets 3”x8” $18.00 dz<br />

BAG CLOSEOUTS .......... 02<br />

BAG VENDORS ............ 18<br />

DAKOTA STEEL ART ........ 19<br />

$30.00 dz<br />

12” Metal Signs<br />

$5.00 Each<br />

NOVELTIES<br />

3pc Magnet<br />

$5.25 Each<br />

8” x 12” Parking Sign $18.00 dz<br />

$15.50 Each<br />

CARTOON CONCEPTS ...... 26<br />

COOL GLOWING ..BACK COVER<br />

SOARING RC .............. 30<br />

$4.00 each<br />

Leather Bracelet $18.00 dz<br />

SPECIAL FEATURES<br />

FORUM ADVERTISERS @ ASD 16<br />

Patches $18.00 dz<br />

3’x5’Embroidered Flags<br />

$14.00 Each $21.00 dz<br />

Belt Buckles<br />

MERCHANDISE REP ........ 30 $36.00 dz<br />

1ut/5 dz Mood Rings $33.00 unit<br />

RETAILING NEWS .......... 14<br />

RUG PROFITS.............. 89<br />

RUSH SUPPLIERS .......... 22<br />

JEWELRY/<br />

ACCESSORIES<br />

BLING WHOLESALER ....... 27<br />

BODY CANDY HQ .......... 57<br />

BUND JEWELRY............ 41<br />

CLOSEOUTS FOR SALE. ..... 59<br />

HIPWHOLESALE ........... 51<br />

JEWEL CLEARANCE ........ 24<br />

JEWELRY MINERS. ......... 65<br />

KAASH ................... 13<br />

SHAKE WHOLESALE. ....... 22<br />

Metal Sign<br />

12”X18” $5.75 Each<br />

12”x18” Metal Sign $5.25 each<br />

2.7¢ Long<br />

Distance!<br />

FORUM123.COM<br />

$36.00 ut/72pcs<br />

$15.00 dz<br />

Accept Credit Cards<br />

At Your Business.<br />

EXP Merchant<br />

$6.00 dzSee Hat Page Pins Also 52<br />

sold by the<br />

Gigantic dozen! Selection<br />

of Variety Goods<br />

$15.00 dz<br />

36 pcBiker Ring<br />

$24.00 dz<br />

Best Friend Necklace RAMSON’S<br />

$39.00 unit<br />

$24.00 dz/sets<br />

See our Ad on Page 03<br />

FORUM $7.00 Each WORKSHOP ....... 31<br />

READER RESPONSE ........ 11<br />

WHAT’S HOT .............. 12<br />

TRADE SHOWS<br />

ASD VEGAS SHOW ......... 35<br />

VIDEOS & DVD’S<br />

DVD BUNDLE .............. 40<br />

WATCHES & CLOCKS<br />

TIME WHOLESALERS ....... 55<br />

WATCH DEALERS .......... 28<br />

Advertise in<br />

See Page 9<br />

DROPSHIP TO PROFITS!<br />

Tri- Color Necklace $18.00 dz<br />

1000’s of Items<br />

See our ad on Page 21<br />

WHOLESALERS:<br />

Increase Your Sales<br />

By Advertising Here!<br />

631-754-5000<br />

WIND SPINNERS<br />

Sells Like<br />

A Breeze!<br />

DAKOTA STEEL<br />

See Our Ad on Pg. 19<br />

VISIT FORUM ON<br />

THE INTERNET<br />

View our latest books at<br />

www.bizbooks.org<br />

WE HAVE BUYERS<br />

PG 90<br />

Databases for ALL Industries<br />

www.BuyersContacts.com

ADVERTISING INFORMATION<br />

www.retailersforum.com<br />

VOL 28 NO. 2<br />

JUNE 2008<br />

MARKETING TIPS!<br />

MERCHANDISE SOURCES<br />

RETAILING TIPS<br />

SELL LIKE AN<br />

EGYPTIAN!<br />

Reach Active Buyers with our Print Readership<br />

Plus over 265,000+ Page Views Monthly Online<br />

✔ Apparel and Accessory Stores<br />

✔ Card and Gift Stores<br />

✔ Discount and Dollar Stores<br />

✔ Distributors and Jobbers<br />

✔ General Merchandise Stores<br />

✔ Internet On Line Stores<br />

✔ Mail Order Catalog Sales<br />

✔ Novelty and Toy Stores<br />

✔ On Line Stores<br />

✔ Resort and Souvenir Stores<br />

✔ Sporting Goods Stores<br />

✔ Variety Merchandise Stores<br />

✔ Wholesalers<br />

ESTABLISHED IN 1981 as a buying source for store<br />

owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />

a large national circulation to showcase their products<br />

and services. Many of our readers are located in rural<br />

areas where access to merchandise is difficult, making our<br />

magazine indispensable to their buyers.<br />

Through our unique direct mail and trade show<br />

circulation we constantly rotate our mailing lists, adding<br />

new stores monthly enabling us to deliver new, fresh<br />

buyers each and every month you advertise with us.<br />

In addition to your print ad, your company will be<br />

featured in our digital on line monthly version at<br />

www.RFmagazine.com. Our online magazine produces<br />

over 265,000+ page views monthly for our advertisers,<br />

which is in addition to our print and mail distribution.<br />

Your online ad will link to your website and email<br />

address and we provide unlimited transfers from our<br />

readers into your website 24/7.<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

Page 8 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

etailers<br />

ADVERTISING RATES<br />

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />

› Page $400 $300 $275 $250<br />

¼ Page $525 $425 $400 $350<br />

½ Page $625 $525 $500 $450<br />

Full Page $850 $750 $700 $650<br />

2 Pages $1,350 $1,250 $1,150 $1,050<br />

Prices shown per month, above rates include full color printing<br />

ADVERTISING SPECS<br />

› Page: 2¼" high x 3¼" wide<br />

¼ Page: 4‚" high x 3¼" wide<br />

½ Page:<br />

Full Page:<br />

4‚" high x 7" wide or<br />

9½" high x 3¼" wide<br />

9½" high x 7" wide<br />

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />

PDF format in CMYK color, 300 dpi resolution only<br />

FULL MARKETING PROGRAM INCLUDED >><br />

✔ Monthly print and mail magazine<br />

✔ Online magazine and search marketing<br />

✔ Distribution at top trade shows<br />

Printed <strong>Magazine</strong><br />

• Your ad is featured in our<br />

printed magazine circulated<br />

to buyers across the USA.<br />

Includes distribution at<br />

industry’s top trade shows.<br />

Complete Digital <strong>Magazine</strong><br />

• Your ad runs on-line at<br />

www.RFmagazine.com<br />

• Over 265,000+ monthly<br />

page views<br />

• Active link to your website<br />

Phone APP<br />

• Your company included in our<br />

free iPhone and Android APP.<br />

Imagine YOUR company right<br />

on the buyers phones!<br />

Reader Response<br />

• Generates leads from buyers<br />

interested in your products<br />

through a code placed in<br />

your ad and on-line at<br />

www.vendor411.com. Free for<br />

all half and full-page ads.<br />

Search Marketing<br />

• Your company included in<br />

the industry’s leading search<br />

engine: www.supplier411.com<br />

• Saturation marketing coverage<br />

on our new wholesale portal:<br />

www.wholesalesources.com<br />

TOP INDUSTRY<br />

TRADE SHOWS <strong>2019</strong><br />

JANUARY<br />

Los Angeles Market Week<br />

Minneapolis Gift Show<br />

Philadelphia Gift & Variety Show<br />

St. Louis Gift Show<br />

FEBRUARY<br />

California Marketplace<br />

Charlotte Gift Show<br />

Louisville Gift Show<br />

Magic Sourcing Show<br />

New York Toy Fair<br />

Off Price Specialist Show<br />

Seattle Gift Show<br />

MARCH<br />

ASD Marketweek Las Vegas Show<br />

Minneapolis Gift Show<br />

Norton’s Gift & Variety Show<br />

APRIL<br />

Hawaii Merchandise Expo<br />

Portland Gift Show<br />

Charlotte Gift Show<br />

MAY<br />

Off Price Show NY<br />

JUNE<br />

Charlotte Gift & Variety Show<br />

Dallas Gift & Variety Show<br />

LA Fashion Market<br />

Minneapolis Gift Show<br />

Norton’s Gift & Variety Show<br />

JULY<br />

ASD Market Week<br />

California Marketplace<br />

Oklahoma City Wholesale Show<br />

Philadelphia Gift & Variety Show<br />

AUGUST<br />

Biloxi Wholesale Show<br />

Fort Lauderdale Gift Show<br />

Louisville Gift Show<br />

Minneapolis Gift Show<br />

Off Price Specialist Show<br />

St. Louis Gift Show<br />

SEPTEMBER<br />

Asia America Wholesale Show<br />

California Gift & Home Show<br />

Charlotte Gift & Variety Show<br />

Hawaii Gift Show<br />

Norton’s Gift & Variety Show<br />

OCTOBER<br />

Las Vegas Souvenir & Gift Show<br />

Minneapolis Gift & Variety Show<br />

Additional Shows TBD<br />

NOVEMBER<br />

Gatlinburg Gift Show<br />

Hawaii Merchandise Expo<br />

Norton’s Gift & Variety Show<br />

Ocean City Gift Show<br />

Smoky Mountain Variety<br />

DECEMBER<br />

Charlotte Gift & Variety<br />

Grand Strand Gift & Variety Show<br />

Our Large Holiday Issue Hits The Mails<br />

Before Thanksgiving to Maximize<br />

Advertisers Results!<br />

* Show schedules are subject to change without notice.

FROM THE PUBLISHER<br />

foremost I want to thank everyone for their kind<br />

First and words as we celebrated our 38th Anniversary<br />

last month. It’s been a long and winding road over the almost four decades!<br />

ONE of the realizations<br />

I, or anyone who has been<br />

in business so long is that<br />

many of the people and<br />

which come in all sizes and<br />

ages ranging from preschool<br />

graduates wanting<br />

the latest LOL doll or<br />

companies you knew are<br />

playhouse to your garden<br />

no longer. That’s one of<br />

breed of high school and<br />

the bittersweet moments<br />

college grads eyeing that<br />

of our celebration. There<br />

shiny new Mercedes or<br />

are very few left from<br />

Lexus.<br />

the 1980’s heyday of our<br />

REMEMBER that it is<br />

industry. Our business<br />

never too late to add a<br />

was started at a great<br />

time in the industry and<br />

quick sign to your window<br />

we remain grateful and humble to display inviting shoppers in to peruse<br />

continue to serve our readers and your selection of gifts for Fathers<br />

advertisers.<br />

IN an editorial back in <strong>June</strong> of<br />

Day and Graduation Day. You need to<br />

always be reminding new and regular<br />

2008 we were addressing the shoppers that you have what they<br />

recession economy. It was a tough<br />

time back then and toppled many<br />

businesses. Fast forward 11 years and<br />

we are enjoying the fastest growing<br />

are needing. And sometimes they<br />

just don’t know what they need!<br />

That is where your sales skills come<br />

in.<br />

economy in our country’s history. USE your imagination to create<br />

It is a great time to be in business<br />

gifts and themes. Do you have a<br />

and every day is filled with new and<br />

novelty store overstocked with too<br />

exciting opportunities.<br />

many exploding golf balls? What a<br />

THE month of <strong>June</strong> is the month of<br />

fun gift for Dad that could be. If you<br />

Dads and Grads. It’s a good month<br />

have mugs or glasses you should be<br />

for retailers as there will be plenty<br />

of money spent on gifts for both<br />

creating quick and easy gift baskets<br />

segments. Our job as business<br />

with them filling them with candy,<br />

owners is to make sure that everyone small items that gift nicely. Throw on<br />

will be spending at OUR stores! Gifts<br />

for dads can range from sporting<br />

a ribbon or bow and voila, a readyto-go<br />

inexpensive gift that not only<br />

goods, recreation items, grilling moves your slow inventory but gives<br />

supplies, lazy boys, auto and truck<br />

accessories and the like. For grads<br />

you a nice margin. It’s all about being<br />

creative during the season.<br />

>> ON-LINE SOURCING<br />

The entire issue of<br />

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etailers<br />

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APPAREL<br />

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❒ All Advertisers in GENERAL & VARIETY<br />

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❒ 33. JR Palacios<br />

Your Name _____________________________________________ Type of Business ____________________________________<br />

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City ____________________________________________________State _____________________ Zip ______________________<br />

E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:<br />

www.TimeWholesalers.com<br />

Baume<br />

&<br />

Mercier Ilea<br />

MSRP: $1,990.00<br />

(78% off)<br />

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For more information, contact:<br />

www.RefurbShops.com<br />

FOR DADS AND GRADS<br />

ONE of the greatest gifts that can be given to someone is the gift<br />

of time. Not literal time, but a great designer wrist watch that will be<br />

cherished for a lifetime and can even be handed down to the next<br />

generation one day.<br />

TIME WHOLESALERS is one of the best watch dealers in the United<br />

States and carries over 1000 watches in all price ranges and many of the<br />

best designer brands in the industry. A good watch is an investment and<br />

when you can buy that watch for 60% off or more it is a fantastic find.<br />

THIS month;s hot special is a genuine Baume & Mercier watch that<br />

easily retails at $1199 and available at 78% off at $429.99. Best of<br />

all there is no minimum purchase and all products are guaranteed for<br />

authenticity and workmanship. See their large selection of Seiko, Versace,<br />

Invicta and others on their website.<br />

COMPUTERS FOR GRADS<br />

THESE days you must have a computer or at least a tablet to keep<br />

up with everything in your life. While the prices of computers and tablets<br />

have gone down, getting a good one that has all the features is still<br />

expensive.<br />

TILL now! The Refurb Shops specializes in laptops, tablets and desktops<br />

at the lowest prices. Their 25 years of expertise in the computer industry<br />

as a Microsoft Authorized Refurbisher allows you to buy and resell these<br />

systems at incredible prices. Satisfaction is always guaranteed and there<br />

is no minimum order.<br />

THIS month’s special is an HP Elitebook 8470P complete with Windows<br />

10, 500GG HDD, 8GB Ram, HD Webcam and DVD for just $221.00 - and<br />

it ships free! Your customers will buy these off your shelves and your<br />

store will make a great profit.<br />

For more information, contact:<br />

www.CoolGlowing.com<br />

Cool Glow Mugs<br />

Pink (30 per Pack!)<br />

$<br />

52.95<br />

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654<br />

Page 12 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

LIGHT UP YOUR PARTY<br />

LONG time advertiser Cool Glowing always gets the party started with<br />

their great line of novelty glow products. They have everything for your<br />

customers party needs from light up drinking glasses and mugs to glow<br />

necklaces, bracelets, earrings, hats.<br />

THEIR saying is that if it GLOWS...We have it. Many of their lines are<br />

hard to find elsewhere and their easy to shop website features all of<br />

their products separated by occasion to make it easier than ever to stock<br />

your shelves.<br />

THIS month’s special are MUGS and drinking cups - all available in<br />

small quantities at lowest prices of the year. With graduation, fathers day<br />

and 4th of July parties coming, time to stock up!

Want More Info? Circle #06 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 13

CBD Is Showing Up Everywhere<br />

WE are not sure on where you stand on CBD or legalization of marijuana and all that but one<br />

thing that has become quite apparent is that it is a hot topic in many states as well as at many<br />

shopping mails.<br />

CBD, or cannabis oil, a compound derived from hemp and marijuana does not cause a “high”.<br />

Mainstream retailers are jumping on the sudden popularity of the product even though CBD’s<br />

health benefits remain quite murky amid a patchwork of both local and state laws, And the product<br />

is flooding the market so quickly that its been testing how federal regulators can even control it.<br />

RETAIL sales of CBD consumer products last year were estimated to top $2 billion and by 2025<br />

that figure can hit $16 billion in retail sales. Martha Stewart products is working with Canada’s<br />

Canopy Growth Corp to develop new CBD products and Simon Properties, the nation’s largest mall<br />

owner, has connected with a cannabis goods maker to open around 100 kiosks at US malls by midsummer<br />

this year.<br />

THERE are foot creams, soaps, edibles, oils and even CVS Health is starting to sell many items<br />

at their 800+ stores in seven states, with other rivals following suit.<br />

AND lest not retailers be left out, Barneys NY opened a shop in Beverly Hills, California to sell<br />

CBD infused creams along with hand blown glass bongs and other accessories. Neiman Marcus<br />

also started limited offerings in some of its stores.<br />

IT is interesting to see who is steering clear, at least for the time being. Amazon prohibits the<br />

sale of any CBD product on their marketplace. Walmart has no plans to carry CBD-infused items at<br />

this time and Target, which in 2017 sold hemp product extracts on its website quickly yanked them<br />

all off and said they are monitoring the situation.<br />

THE most interesting thing we could find about CBD is that there is very little evidence for all the<br />

health claims the industry touts. There is hype that it treats pain, reduces anxiety, helps you sleep,<br />

keeps you focused are all only based on studies of rats or mice in test tubes. Human research has<br />

been very limited.<br />

ONLY drugs that were reviewed by the FDA as safe and effective can tout claims of treatment<br />

or prevention. CBD producers get around this by using vague language.<br />

THIS is going to be a very interesting struggle between the regulators and the retailers. It could<br />

be billions of dollars of “snake oil” being sold to consumers. It is early on and we will probably see<br />

some serious regulation coming down the pike. Or consumers, after trying it with no result will kill<br />

the market themselves.<br />

Fred’s and Ollie’s<br />

PERSONALLY I have never seen either store, but apparently these discounters are owned by the<br />

same family and are off price stores. Fred’s apparently is in a death spiral closing around 25% of<br />

their stores while on the other hand Ollie’s is riding high with more store openings coming up.<br />

A big part of the failure and success is how operations are run. Fred’s control is by financial<br />

investors while Ollie’s growth has been organic without overwhelming outside debt. Retailing and<br />

debt loads just don’t mix!<br />

THE true formula of a successful discounter is instant brand recognition on the closeouts they<br />

sell. You need to be consistent and offer good products and values to the shoppers. It appears that<br />

Ollie’s will endure for the long haul while Fred’s future is not looking too promising.<br />

For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

If It Affects Retailing We Report On It!<br />

Page 14 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

Want More Info? Circle #37 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 15

FORUM ADVERTISERS<br />

at ASD Marketweek<br />

Ramson’s<br />

Classic Collection<br />

The Team at Ramson’s Imports<br />

<strong>Forum</strong> Publisher<br />

Martin Stevens<br />

Pick Up the latest issue of <strong>Retailers</strong> <strong>Forum</strong><br />

at the entrances of all major trade shows.<br />

Page 16 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

Want More Info? Circle #12 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 17

STYLE IN FASHION INC.<br />

WEST-SIDE DESIGNS<br />

321 Olympic Blvd. Los Angeles, CA 90015 or 930 Santee St #3 • Los Angeles, CA 90015<br />

Tel: (213) 624-9728 - (213) 488-1896<br />

We Carry Winter<br />

Sweaters & Jackets<br />

at Moderate<br />

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MANY STYLES AVAILABLE IN<br />

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for Men & Women<br />

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Sarongs, Handkerchief Dresses, Pancho<br />

Tops - all in Regular and Plus Size.<br />

We also carry<br />

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outfits in lots of different styles.<br />

Fax: (213) 624-2115 - (213) 488-3398<br />

email: Andy@StyleInFashion.com<br />

View Our Catalog Online or Call for Catalog<br />

SAMPLE<br />

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Want More Info? Circle #28 on page 11 • www.Vendor411.com<br />

The<br />

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608 S. 2nd St. • Marshal, IL 62441<br />

(217) 822-6230<br />

EST.<br />

1983<br />

Want More Info? Circle #48 on page 11 • www.Vendor411.com<br />

SELL AUTHENTIC DESIGNER<br />

HANDBAGS • CLOTHING • SHOES • JEWELRY<br />

www.BagVendors.com<br />

Page 18<br />

JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

Dakota Steel Art<br />

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will LOVE them!<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 19

WHOLESALE BEDDING & HOME GOODS<br />

Luxury high-end linens at wholesale prices from one of America’s largest wholesalers<br />

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LINEN FULL/QUEEN CHECKERED 400 THREAD<br />

COUNT EGYPTIAN COTTON COVERLET SET<br />

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ELEANOR EMBROIDERED<br />

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FLORAL 5 PIECE LINED<br />

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ARTISAN MODERN<br />

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PANELS<br />

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3 PIECE LYDIA PRINTED 100% COTTON<br />

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• PODS • K-CUPS • WHOLE BEAN & GROUND • TEA • SPORTS MIXES • EQUIPMENT • PARTS & ACCESSORIES<br />

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Page 20<br />

www.BeanWholesalers.com<br />

JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

Drop-Shipping<br />

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Apparel • Automotive • Electronics & Computer<br />

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ZUO MODERN COBALT BLUE LEIGE CHAIR<br />

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SUGGESTED RETAIL PRICE: $1687<br />

PROFIT MARGIN: 62%<br />

Easiest Drop Ship<br />

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LADIES SOFT LAMB LEATHER & FOX FUR JACKET<br />

WHOLESALE PRICE: $255<br />

SUGGESTED RETAIL PRICE: $1299<br />

PROFIT MARGIN: 80%<br />

14K WHITE GOLD RUBY & DIAMOND<br />

HOOP EARRINGS<br />

MELISSA AND DOUG BEEP BEEP PLAY 4 PIECE 18 VOLT COMPACT LITHIUM-ION COMBO KIT BEATS BY DRE HEADPHONES<br />

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WHOLESALE PRICE: $56<br />

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PRICE: $793<br />

SUGGESTED RETAIL<br />

SUGGESTED RETAIL PRICE: $99<br />

SUGGESTED RETAIL PRICE: $726<br />

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PRICE: $1896<br />

PROFIT<br />

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MARGIN: 58%<br />

www.DobaDropship.com<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 21

— Wholesale —<br />

Artesanal Jewelry<br />

RINGS • PENDANTS • EARRINGS • BRACELETS • BEADS • NECKLACES<br />

Beautifully Crafted Items • No Min. Order • 100% Money Back Guarantee<br />

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Stunning Mozambique<br />

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CLOSEOUT:<br />

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Passion<br />

Blue<br />

Turquoise<br />

Sterling Silver<br />

Pendant<br />

Retail $148.15<br />

CLOSEOUT:<br />

$31.00<br />

Amazing! Genuine<br />

Two Tones Green Peridot<br />

Sterling Silver Earrings<br />

Retail $141.25<br />

CLOSEOUT: $25.69<br />

CLOSEOUT:<br />

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Huge Rich Brown Quartz<br />

.925 Sterling Silver handmade Bracelet<br />

Retail $395.95<br />

One of the kind<br />

Spiders’s Web AAA +<br />

Ocean Jasper<br />

Sterling Silver<br />

Handmade Necklace<br />

Retail $652.95<br />

CLOSEOUT:<br />

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OPEN A WHOLESALE ACCOUNT ON OUR SITE FOR ADDITIONAL 25% TO 40% DISCOUNTS!<br />

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Vivaldo 35 x 10W<br />

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Blowout Price<br />

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Rush<br />

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Charlotte Collection Wall Lamp<br />

RETAIL:<br />

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Blowout<br />

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E30.5” Lt: 5 Antique<br />

Bronze Finish<br />

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255 00 W: 33.5” H: 43.5”<br />

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Stock Up or Start Your Own<br />

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RETAIL: $4,257.30<br />

Blowout Price<br />

$<br />

255 00<br />

Eglo Lighting 89572A<br />

1-light Maronello wall in<br />

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Blowout Price<br />

$<br />

23 33<br />

Progress One-Light Flex Track System<br />

in Brushed<br />

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with white<br />

glass with<br />

black pencil<br />

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RETAIL:<br />

$245.40<br />

Blowout Price<br />

$<br />

34 50<br />

Tressi Pendant<br />

in Glossy White & Orange<br />

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For<br />

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Page 22 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

YOUR PREMIUM SUPPLIER<br />

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Polyester Word Collar Bowknot<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 23

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Page 24 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

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Page 26 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 27

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Page 28 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 29

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Page 30 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

FORUM WORKSHOP<br />

THE MEN AND WOMEN<br />

IN THE MIDDLE<br />

Continued from last issue...<br />

forumworkshop<br />

R E T A I L<br />

Operating<br />

Your<br />

Operating Your<br />

RETAIL STORE<br />

S T O R E<br />

work in the field and spend a lot of time traveling.<br />

Distributors take orders by phone, fax, or<br />

modem. They may hear from more retailers in<br />

a day than the field sales staff can visit in a<br />

week.<br />

Other companies rely on independent sales<br />

representatives – commonly called reps – to develop,<br />

service, and sell to their retail network.<br />

Reps function much like a company’s own<br />

sales force. Usually they represent the product<br />

lines of companies too small for a dedicated<br />

sales staff, or for suppliers without sales staff in<br />

a particular region of the country. Reps usually<br />

handle only one brand in a category. They may<br />

represent several suppliers in an industry as<br />

long as those products are not in direct competition.<br />

This can give them a much broader sense<br />

of trends; reps are especially well attuned to<br />

what’s happening at retail.<br />

Most salespeople don’t actually deliver the<br />

goods they sell. Your order will get passed on<br />

to the supplier’s own warehouse, or to a distributor<br />

who fills the order. Some distributors<br />

function as shipping warehouses for the manufacturer.<br />

Others operate as product wholesalers,<br />

a retailer to the retailer. Some<br />

distributors publish a catalog detailing the variety<br />

of products available for order and delivery.<br />

Since they’re more often specialists in a category<br />

rather than a particular manufacturer’s<br />

line of product, distributors often have the best<br />

insight into market trends. Other salespeople<br />

While their primary function is to sell, anyone<br />

serving as the supplier’s middle man should be<br />

regarded as an ally in developing your store’s<br />

marketing program. They’re a good source for<br />

information on what products will be promoted,<br />

when, and how. They can help you acquire<br />

everything related to product support,<br />

from literature and ad slicks to co-op dollars for<br />

local advertising.<br />

Occasionally you may deal with an individual<br />

who actually makes the products he wants<br />

your store to sell. This is especially true for<br />

stores marketing arts and crafts or other oneof-a-kind<br />

products. The often self-employed<br />

producers of these goods usually lack the resources<br />

to extend the payment terms available<br />

from distributors and manufacturers. The best<br />

they can do is agree to supply you with goods<br />

on consignment. The maker of the craft sets her<br />

price, and you’re free to add whatever margin<br />

seems reasonable. When the product sells, the<br />

artist gets paid. This strategy benefits both parties,<br />

especially when either is building a business.<br />

Selling on consignment gives the supplier<br />

a market to prove the worth of the product. For<br />

you, it’s a risk-free opportunity to experiment<br />

with new inventory.<br />

continued...<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 31

DEFINED BY PRICE<br />

Regardless of how your store acquires its stock,<br />

one of the toughest challenges facing you is establishing<br />

a pricing strategy. Price sends consumers<br />

a loud message about who you want to<br />

be. People shop specialty stores for the combination<br />

of selection and service not found elsewhere.<br />

They expect to pay a little more for that<br />

privilege. Pricing should be a reasonable response<br />

to the trends in the market and an acknowledgment<br />

that your store offers<br />

something more. The specialty store owner<br />

who cuts margins close in a pitch for sales undercuts<br />

the reasons the store exists.<br />

Price must allow room to cover expenses and<br />

provide a living wage. If the store concept cannot<br />

deliver that much return, you chose the<br />

forumworkshop<br />

FORUM WORKSHOP<br />

Page 32 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

wrong niche. Consider<br />

the expenses<br />

<br />

to be covered by the<br />

difference between<br />

what you pay and<br />

sell goods for: rent<br />

or mortgage, insurance,<br />

utilities, computers, advertising, upkeep<br />

and improvements on the store. Add to that<br />

your responsibilities as an employer. Staff deserves<br />

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Only after you’ve met all those obligations can<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 33

THE MASTER OF ALL TRADES<br />

forumworkshop<br />

FORUM WORKSHOP<br />

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Getting paid is but one among your many concerns.<br />

Large retailers have people to worry<br />

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and collections; display and delivery; selection<br />

and service; personnel and customer relations.<br />

<br />

Who said self-employment<br />

had anything to<br />

do with freedom from<br />

work? All those little<br />

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leave at the office belong<br />

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Every retail operation, every type of store, is a<br />

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sales is a survival skill you’ll need to refine,<br />

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The dynamics of retailing offer<br />

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continued...<br />

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Page 34 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

WISMEC INDE DUO<br />

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forumworkshop<br />

FORUM WORKSHOP<br />

Supreme confidence and optimism are requisites<br />

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of employment to make their own careers.<br />

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your retail empire.<br />

Have You Got What It Takes?<br />

Eager to work 7 days a week, at least 15 hours<br />

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<br />

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muster enthusiasm about surrendering the security<br />

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risks of self- employment? Do you<br />

cherish an opportunity to toil harder, longer,<br />

and possibly for less money, so you can be your<br />

own boss?<br />

If you can answer yes to these questions – and<br />

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in every success story you’ve ever read, it’s a<br />

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continued...<br />

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Page 36<br />

JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 37

FORUM WORKSHOP<br />

forumworkshop<br />

Hard work isn’t enough to secure your store’s<br />

future, though. There are other business skills<br />

and personality traits that will help you bring<br />

your dream to life. What skills you lack, you<br />

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THE ENTREPRENEURIAL SPIRIT<br />

The entrepreneur<br />

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JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 39

forumworkshop<br />

FORUM WORKSHOP<br />

Your enthusiasm should be<br />

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to the community through retailing.<br />

The entrepreneur finds the better way<br />

of doing things, and draws rewards and fulfillment<br />

when the public recognizes his contribution.<br />

These are spiritual rewards, the emotional<br />

satisfaction a business brings that you can’t define<br />

in dollars and cents.<br />

You’re in it for the money, surely. But that<br />

should be more the symbol than substance of<br />

your success. Your drive demonstrates your<br />

dissatisfaction with the statues quo. The security<br />

of a nine-to-five job, a measured climb up<br />

the career ladder – that’s right for somebody<br />

else, not you. You’ll work longer hours, and<br />

perhaps make less money, for the independence<br />

that comes only with controlling your<br />

own career.<br />

Psychologists, psychiatrists, and academics<br />

have long tried to identify the personal traits<br />

that separate the entrepreneur from the crowd.<br />

More than anything else, their studies suggest<br />

the entrepreneur is an individual driven by<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 41<br />

www.BUNDJEWELRY.com

FORUM WORKSHOP<br />

forumworkshop<br />

The entrepreneur is the athlete of the business<br />

world. The individual who summons every resource,<br />

every skill and experience, and patiently<br />

applies all of this to reaching his goal.<br />

He cherishes the challenge as much as the<br />

progress in making his way. The entrepreneur<br />

is at once the contestant and opponent, runner<br />

and referee. It’s her race and prize. Tempered<br />

by disappointment, the entrepreneur never<br />

loses sight of the goal, no matter what the odds.<br />

<br />

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truth of the proverb “If you want something<br />

done, do it yourself.” The reach for independence<br />

and self-determination is the entrepreneur‘s<br />

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entrepreneur , you want more for yourself than<br />

anyone else can deliver. In the early stages of<br />

building the business, you alone are the keeper<br />

of the dream.<br />

You’ll make demands of everyone, but no more<br />

than of yourself. The challenges you’ll face are<br />

greatest at the outset, but they never abate. Certain<br />

characteristics, innate traits, tilt the scales<br />

in favor of success for the individual who posthem.<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 43

FORUM WORKSHOP<br />

forumworkshop<br />

You need a positive attitude, a certain cockiness<br />

built of confidence, unshakable determination<br />

and enthusiasm. Beyond that, the skills required<br />

for success can be developed or hired.<br />

What separates the achievers from the aspirants<br />

is awareness of their own limitations.<br />

Stubborn to a fault, single-minded, immune to<br />

criticism, you must also possess the instinctive<br />

sense to recognize when to turn to outside help.<br />

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defeat. Nature endows<br />

but few of us with everything<br />

required to make a<br />

success of our dreams.<br />

The entrepreneur is the<br />

one who can build on<br />

strengths by compensating<br />

for weaknesses.<br />

Recognizing which skills you have, and which<br />

you lack, is a necessary first step in that process.<br />

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business manager and a skilled marketer.<br />

Your management and marketing skills will either<br />

support the vision through to success, or<br />

crumble from the stress that results when one<br />

takes on more than one should, or strives to do<br />

more than one could.<br />

THE RETAIL MANAGER<br />

Every business depends on an effective manager,<br />

the decision maker who directs the operation,<br />

supervises the staff, plans for the future,<br />

and ensures the entire operation runs smoothly.<br />

The retail manager must effectively manage<br />

store operations and manage people. Each re-<br />

quires certain skills and attitude.<br />

continued...<br />

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Page 44 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 45

www.1StopWholesale.com<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 47

FORUM WORKSHOP<br />

forumworkshop<br />

Review the following sections to help identify<br />

the skills you need to improve or develop if<br />

you are to give your store a fair chance of success.<br />

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WHERE’S THE MONEY COMING FROM?<br />

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Page 48 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 49

FORUM WORKSHOP<br />

forumworkshop<br />

From long before the<br />

store formally opens its<br />

doors to closing day, finances<br />

should top<br />

your concerns. Just as<br />

money drives the national<br />

economy, cash<br />

flow keeps your store<br />

on the road to success.<br />

<br />

You don’t need to be a certified public accountant,<br />

but familiarity with basic principles of<br />

bookkeeping is strongly advisable. You should<br />

know how to project costs, read and keep a balance<br />

sheet, and analyze financial records for insight<br />

into the business. Your financial<br />

responsibilities will also entail controlling<br />

spending activities, budgeting expenses, and<br />

reconciling records and accounts. Managing finances<br />

means accurately projecting how much<br />

funding the store will need, and when.<br />

These skills can be self-taught from articles like<br />

this one, learned in night courses, and mastered<br />

through experience. You can also make it a<br />

computer-learning process, developing your<br />

skills as you learn how to run your business<br />

with a computer system. Computer hardware<br />

and software should be considered the basic<br />

tools of business management in the 21st century.<br />

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will be able to conduct business without them,<br />

and remain competitive. Computers are work<br />

savers. The right program, or application, will<br />

help organize all management responsibilities,<br />

do the books, reconcile accounts, and provide<br />

you with up-to-the-minute insight into any aspect<br />

of the business.<br />

continued...<br />

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Page 50 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 51

FORUM WORKSHOP<br />

forumworkshop<br />

You’ll Need to Manage the Inventory<br />

All stores sell something. Products are your<br />

business, so everything related to what you sell<br />

and why is your decision. Managing inventory<br />

begins with selecting the right product mix.<br />

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Take your<br />

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Page 52 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 53

FORUM WORKSHOP<br />

forumworkshop<br />

Your viability as the expert demands you constantly<br />

sift through manufacturer announcements,<br />

distributor catalogs, trade journals, and<br />

the business section of the local paper in pursuit<br />

of the next competitive advantage. With<br />

that, you’ll continually monitor the competition,<br />

both through their advertising and inside<br />

their stores.<br />

As inventory manager, you’ll pull together the<br />

product mix that differentiates your store from<br />

every other store handling the same products.<br />

Once that mix is determined, and the products<br />

are in stock, you’ll also need to set up displays<br />

that draw shoppers to the products. You’ll decide<br />

what receives prominent play on the sales<br />

floor, and when it’s appropriate to rotate the<br />

merchandise.<br />

If the sales strategy<br />

includes telemarketing<br />

sales or mail<br />

order, inventory<br />

management also entails<br />

delivery service:<br />

packing and shipping<br />

products by the<br />

cheapest carrier and making sure they reach<br />

their destination. As if you didn’t have enough<br />

to contend with.<br />

You’ll Need to Manage People<br />

Since retailing is a people business, you’ll need<br />

to be a “people person”: an effective communicator,<br />

ever the charmer, yet able to draw the line<br />

and stand your ground when the situation demands<br />

it.<br />

continued...<br />

Page 54 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 55

FORUM WORKSHOP<br />

forumworkshop<br />

☎<br />

Managing relations with<br />

people will put you in<br />

contact with 3 groups:<br />

staff, suppliers’ representatives,<br />

and customers.<br />

When dealing<br />

with anyone, the ability<br />

to communicate directly<br />

and effectively, in writing, person to person, or<br />

over the phone, is the basis of rewarding relationships.<br />

When you need to convey a point –<br />

whether placing an order or setting employee<br />

policy – the message should be above debate.<br />

Managing staff requires responsiveness to their<br />

needs. Effective managers inspire rather than<br />

direct others. They let others know exactly<br />

what is expected of them. They promote spirit<br />

and team so people want to contribute to the<br />

common good. A team is composed of individuals;<br />

the smart manager recognizes the potential<br />

and limits of each player. He asks without<br />

demanding, and helps people test their skills<br />

and develop their potential. Still, the effective<br />

manager establishes definable benchmarks of<br />

what’s expected and what will be accepted<br />

from others. The manager remains gracious to<br />

a point, but firm beyond that.<br />

In dealings with suppliers, you’ll have certain<br />

expectations, yet you’ll need to recognize your<br />

own obligations. You must remain a loyal customer<br />

as long as that loyalty is rewarded. You<br />

must be open to suggestions on how to help<br />

your business. You’ll need to be honest and<br />

open with suppliers in all dealings, and demand<br />

the same respect from those you trade<br />

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Page 56 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 57

forumworkshop<br />

FORUM WORKSHOP<br />

Page 58 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

These same attitudes will guide your relations<br />

with customers. In the early history of most retail<br />

operations, the store owner is the store to<br />

shoppers. She’s the salesperson, the stock clerk,<br />

and cashier all rolled into one smiling individual.<br />

Enthusiasm always wins customers over.<br />

In all dealings with customers, store personnel<br />

should follow the owner’s lead and maintain a<br />

degree of professionalism and warmth. No one<br />

enjoys dealing with a retail salesperson who<br />

comes across as slick and primed for any sale.<br />

<br />

Managing people requires<br />

combining the<br />

psychological and intuitive<br />

skills mentioned<br />

earlier with an<br />

ability to communicate<br />

directly and effec-<br />

pect<br />

tively. You’ll need to be a skilled observer, able<br />

to read faces and interpret body language, cognizant<br />

of how the pause in the conversation defines<br />

intent. You need the innate ability to hear<br />

what shoppers say, and understand what they<br />

aren’t saying.<br />

Such skills must be cultivated. Your classroom<br />

could be any public place where people interact.<br />

But since stores are your future, that’s<br />

where you should begin your education. Even<br />

before you know what type of store you want<br />

to run, visit all stores as an observer of the people<br />

who work and shop them. Solicit the help<br />

of salespeople. Test their knowledge and skills,<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 59

FORUM WORKSHOP<br />

forumworkshop<br />

☺<br />

Stop by the customer service<br />

desk. Listen to shoppers<br />

and their frustrations.<br />

Watch their behavior. How<br />

do the clerks handle them?<br />

What works, and what<br />

doesn’t? Is there anything<br />

you would do to improve<br />

relations?<br />

The store owner who understands people,<br />

what they want and how to please them, is one<br />

whose business enjoys a head start. The skills<br />

required for business management and marketing<br />

can be acquired through training or experience.<br />

Anyone who emphasizes those over<br />

“people” skills is denying the reason all stores<br />

exist and prosper: to serve the shopper.<br />

Page 60 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

The retail manager demonstrates a certain respect<br />

for others and an interest in them. To sell<br />

to people, you must like them, generally and<br />

individually. After all, that’s what retailing is<br />

all about: serving people.<br />

THE RETAIL MARKETER<br />

Put a good selection of products in a well-designed<br />

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Telling them about the store, what it offers and<br />

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challenge for you. As the store owner and its<br />

business manager, your marketing responsibilities<br />

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your management skills.<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 61

FORUM WORKSHOP<br />

forumworkshop<br />

It’s not enough to develop, nurture, and manage<br />

your vision of the perfect store, you must<br />

also sell others on the concept, continually.<br />

Whenever you seek financial backing for your<br />

store – be it from banks to finance your dream<br />

or the customers you hope will flock to your<br />

latest sale – you’re involved in marketing.<br />

Marketing is as much about public relations as<br />

promotions. It shapes the best face you put before<br />

your customers, the store image that invites<br />

them in or keeps them away. The store<br />

name, logo, design, and displays, special promotions<br />

and sales, community involvement,<br />

and advertising all fall within your realm as retail<br />

marketer.<br />

If you’re serious about going into business for<br />

yourself, you already possess the basic skill of<br />

marketing: confidence in your abilities and vision.<br />

If you don’t believe in your store concept,<br />

and question your ability, read no further. This<br />

article is written for people who know they can<br />

make it on their own. How can you hope to<br />

convince others of your store if you don’t completely<br />

believe in it yourself?<br />

If you have that confidence, you shouldn’t have<br />

trouble summoning the enthusiasm to promote<br />

the concept. Effective marketing requires your<br />

confidence and enthusiasm. These are qualities<br />

you won’t find in any book, and you can’t get<br />

them from night school. They must be part of<br />

your psyche from the outset.<br />

The successful retail marketer<br />

has such a great store, with<br />

such a great selection, that<br />

she’s bursting to let the world<br />

know where it is.<br />

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Page 62 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 63

FORUM WORKSHOP<br />

forumworkshop<br />

In getting that word out, you’ll be challenged<br />

to use public relations, promotions, and advertising<br />

to create the positive perceptions that<br />

will win loyal customers for your store.<br />

THE MYTH OF FREEDOM<br />

Now that you’re familiar with the breadth of<br />

responsibility that goes with running a store,<br />

perhaps it’s worth pausing a moment to reflect<br />

on your dream of freedom through retailing.<br />

As demonstrated in the previous pages, running<br />

your own retail store is all about hard<br />

work, dedication to long days, and uncertain<br />

gains. If your definition of freedom holds no<br />

place for these, then you should not assume the<br />

risks of starting your own retail business. The<br />

freedom the store promises is the sense of liberation<br />

that comes with controlling your destiny.<br />

Certainly hard work is required, but you’re the<br />

sole beneficiary of that dedication, not some<br />

guy in the big office at the end of the hall on the<br />

5th floor.<br />

<br />

When you wake up<br />

in the morning,<br />

when you go to bed<br />

at night, as the store<br />

owner, you’re in<br />

charge. You may<br />

work long hours,<br />

you may lose a few hairs, but your success, or<br />

failure, is entirely your own. And when there’s<br />

another generation hungry to climb up the career<br />

ladder, there won’t be anyone who can<br />

push you out of the business you nurtured and<br />

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Page 64 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

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QUALITY RETAILERS • TRUST FORUM MAGAZINE • SERVICE<br />

| JUNE <strong>2019</strong> Page 65

FORUM WORKSHOP<br />

forumworkshop<br />

If that sounds like freedom to you, running<br />

your own store definitely promises a better future<br />

than the alternative.<br />

HONING YOUR SKILLS<br />

That said, the faster you develop your skills,<br />

the faster you’ll be able to set that dream in motion.<br />

One of the most valuable attributes you<br />

can possess is an ability and willingness to recognize<br />

personal limitations. When there’s<br />

something you can’t do, better to hire the person<br />

who can than stumble deeper into a maze<br />

of your making.<br />

Most of these skills required of you can be developed<br />

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your options and planning your store, to improve<br />

your skills. Observe and learn from the<br />

success of other retailers.<br />

continued...<br />

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Page 66 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 67

FORUM WORKSHOP<br />

forumworkshop<br />

Talk to store owners about the business of retailing.<br />

Fill out the skills assessment chart and<br />

use it as a guide, then begin working to improve<br />

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where you recognize your own weaknesses.<br />

Enroll in business classes if your time allows,<br />

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as store owner.<br />

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Purchasing<br />

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Record Keeping<br />

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Page 68 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 69

FORUM WORKSHOP<br />

forumworkshop<br />

<br />

PERSONNEL<br />

Hiring<br />

Firing<br />

Motivating/Scheduling<br />

RETAILING<br />

Sales<br />

Customer Service<br />

Buying<br />

Pricing<br />

Sales Planning<br />

Dealing with Salespeople<br />

Negotiating/Tracking Sales<br />

Tracking Competitors<br />

Display<br />

MARKETING<br />

Advertising/Public Relations<br />

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Media Buying<br />

Tracking Responses<br />

CHOOSING YOUR MARKET<br />

If you’ve read this far, you’re obviously serious<br />

about opening your own store. The workload<br />

described wasn’t enough to scare you off, and<br />

you realize opening your own store carries<br />

both risks and opportunity. From here you’ll<br />

start putting theory into practice, and you’ll<br />

plan your store.<br />

The process begins with choosing your market.<br />

Your store’s identity, and your future as the retail<br />

entrepreneur, depends on the mix of products<br />

you sell, the services you provide, and the<br />

customers you serve. We’ll focus on the initial<br />

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open builds on your present skills and interests,<br />

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JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 71

FORUM WORKSHOP<br />

forumworkshop<br />

Your first step is to begin<br />

<br />

keeping a notebook or<br />

set up a computer file<br />

devoted to your retail<br />

store. When you put<br />

your thoughts and plans on paper, and can return<br />

to them, they assume a greater sense of urgency.<br />

Written plans and established goals<br />

provide a yardstick with which to measure<br />

your progress, or lack of it. For some of us,<br />

writing things down helps organize our<br />

thoughts and plans. Once recorded for posterity,<br />

they’re there as a reference, either to jog<br />

your memory or refamiliarize you with something<br />

once learned but forgotten.<br />

You can increase your chances for success if<br />

you enter a product market already familiar to<br />

you. So the investigation begins with an assessment<br />

of what you bring to the venture in background,<br />

skills, and interest. This information<br />

should provide insight on the products or<br />

product categories you are best suited to sell.<br />

In your first entry, describe yourself: age, income,<br />

family, interests, things you enjoy doing,<br />

things you hate doing, and anything else you<br />

would use to describe you. Include your major<br />

accomplishments or disappointments, as well<br />

as your personal and financial goals.<br />

Next compose a few lines summarizing why<br />

you want to go into business for yourself.<br />

What’s so bad about your present job? How<br />

will owning your business improve that? What<br />

do you want from your store? What will it take<br />

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RETAILERS FORUM MAGAZINE<br />

Free QuOtes

FORUM WORKSHOP<br />

forumworkshop<br />

What skills do you need to improve? What<br />

kind of income are you looking for? What excites<br />

you most about being in business for<br />

yourself? Least? What do you expect to gain,<br />

professionally and personally, from opening<br />

your own store?<br />

Finally, focus on your present thoughts about<br />

your store. Do you have any particular store or<br />

store type in mind, or do you just want to open<br />

“a store?” What will you sell? Where will it be?<br />

Who are your customers?<br />

SELL WHAT YOU KNOW<br />

Unless your plans for a career in retailing are<br />

built around buying an established store, your<br />

responses to the last set of questions demand a<br />

great deal of time and thought and will evolve<br />

in the process. Deciding what type of store<br />

you’ll open, selecting your merchandise, and<br />

identifying your market niche, when taken together,<br />

amount to defining your business.<br />

As mentioned earlier, today’s retail marketplace<br />

offers distinct opportunities for the specialty<br />

store concept. There are certain store<br />

types that, given the right location, will usually<br />

succeed: the combination convenience<br />

store/gas station sitting<br />

at the exit ramp of a<br />

<br />

busy interstate; the pharmacy/health<br />

and beauty<br />

aid store across the street<br />

from the major medical<br />

center; and the newsstand/candy<br />

shop at the<br />

entrance of the commuter<br />

railway station.<br />

continued...<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 73

FORUM WORKSHOP<br />

forumworkshop<br />

Unfortunately, the prime<br />

real estate that all but<br />

guarantees prosperity<br />

for certain retail ventures<br />

has by now all been<br />

claimed. Sure, the occasional<br />

new interstate or<br />

major shopping mall<br />

will still be built. But today the typical independent<br />

retailer has to rely on more than location<br />

to deliver customers. The store itself must<br />

possess some compelling feature that makes<br />

people want to shop there.<br />

Today’s trend of huge, generalist discount<br />

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Whatever the category, you’ll need to be fully<br />

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Page 74 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

FORUM WORKSHOP<br />

forumworkshop<br />

Remember, the specialty store exists to provide<br />

solutions for a distinct group of customers.<br />

Your knowledge and enthusiasm are an important<br />

aspect of what the store offers.<br />

For that reason, if you want to open a store, but<br />

aren’t yet sure what type it should be, you<br />

should begin the planning process with a thorough<br />

evaluation of your interests and experience.<br />

Look within, first, for anything in your<br />

background, experience, or hobbies that might<br />

lend itself to a retail store. The gourmet knows<br />

food and how to prepare it. The outdoorsman,<br />

camping equipment. The working woman respects<br />

the challenge of balancing career and<br />

family.<br />

In each case above, the individual could develop<br />

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to the endeavor, and that can prove contagious<br />

to shoppers. And in pursuing your own<br />

interests and helping others in that pursuit,<br />

running the store is not a job, but a pleasure.<br />

continued...<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 75

FORUM WORKSHOP<br />

forumworkshop<br />

Such fortunate retailers can’t wait to get to<br />

work, and they have trouble leaving at the end<br />

of the day.<br />

Creating your store around something you already<br />

know and enjoy strengthens the business.<br />

It’s easier to get enthusiastic about<br />

something fondly familiar than something entirely<br />

new. By selling what you know, you give<br />

yourself a head start and cut down on the time<br />

required to learn an entirely new category of<br />

goods. To succeed as a 21st century retail entrepreneur,<br />

you must be the recognized expert on<br />

what you sell. That expertise should be rooted<br />

in your own experience and interests.<br />

The specialty store draws its appeal from the<br />

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Use your own shopping experience<br />

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there that lends itself to a specialty store?<br />

continued in next issue ...<br />

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Page 76 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 79

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Page 82 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 83

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Page 84 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 85

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Page 86 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 87

The Complete Guide to Making Money at Auctions!<br />

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Page 88 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 89

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Page 90 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE

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Page 91 91<br />

RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 91

USA Closeout Directory<br />

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Page 92<br />

Page 92 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

Business Directories

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Page<br />

RETAILERS<br />

93<br />

FORUM MAGAZINE | JUNE <strong>2019</strong> Page 93

Wholesale Gift Guide<br />

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Page 94 JUNE <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />

Page 94

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RETAILERS FORUM MAGAZINE | JUNE <strong>2019</strong> Page 95

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RETAILERS<br />

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FORUM MAGAZINE | JUNE <strong>2019</strong> Page 97

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Page 98

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