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City's Book Mogi das Cruzes SP 2017-18

It is a bilingual publication (Portuguese and English) that introduces the city of MOGI DAS CRUZES in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.

It is a bilingual publication (Portuguese and English) that introduces the city of MOGI DAS CRUZES in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.

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AGRICULTURE<br />

AGRICULTURE MAINTAINS TRADITION<br />

OF BOOSTING CITY’S ECONOMY<br />

Varied production has highlights such as mushrooms, orchids and hydrangeas<br />

For Abdo, training is the key word for<br />

<strong>Mogi</strong> to continue to hold the title of Green<br />

Belt of the State of São Paulo. “Real estate<br />

expansion has transformed many cultivation<br />

lands into urban areas. Many older farmers<br />

worked hard so their children could have<br />

other more profi table professions that did<br />

not require so much sacrifi ce. Those who<br />

remain in the agricultural business invested<br />

heavily in technology and today achieve<br />

excellent productivity rates. Products that<br />

in the past took two months to reach the<br />

harvest point, are now ready in 40 days. It is<br />

the obligation of the City Hall to encourage<br />

this training of farmers”.<br />

Lettuce cultivation.<br />

Flower farming.<br />

Despite the rapid urban expansion experienced by the city<br />

in recent years, <strong>Mogi</strong>’s agriculture remains one of the highlights<br />

of the economy. The municipality, which is considered the<br />

Green Belt of the State of São Paulo, is the largest national<br />

producer of products such as kaki, loquat, mushrooms, orchids<br />

and vegetables. “The agricultural sector is responsible for more<br />

than 10 thousand jobs and an estimated revenue of R$ 922<br />

million/year,” said Secretary Renato Abdo.<br />

Part of the city’s agricultural production<br />

supplies school meals to municipal schools, which<br />

led the municipality to win the title of best school<br />

lunch in the State of São Paulo, granted by Ong<br />

Ação Fome Zero. “Products such as vegetables,<br />

persimmon, mushrooms, among others, are part<br />

of the school lunch of our more than 50 thousand<br />

students. For this to be possible, we conducted a<br />

broad program of training and professionalization<br />

of the rural producer so that they could adjust<br />

to the rules of Programa Alimentação Escolar,<br />

describes the secretary.<br />

76<br />

MOGI DAS CRUZES-<strong>SP</strong>/BRAZIL<br />

MOGI DAS CRUZES-<strong>SP</strong>/BRAZIL<br />

CITY´S BOOK <strong>2017</strong>-<strong>18</strong> CITY´S BOOK <strong>2017</strong>-<strong>18</strong><br />

77

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