City's Book Mogi das Cruzes SP 2017-18
It is a bilingual publication (Portuguese and English) that introduces the city of MOGI DAS CRUZES in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.
It is a bilingual publication (Portuguese and English) that introduces the city of MOGI DAS CRUZES in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.
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INTERVIEW<br />
mayor<br />
marcus melo<br />
exclusive interview<br />
Marcus Melo, elected mayor for<br />
the first time, has a management<br />
marked by the planning in the<br />
medium and long term in order<br />
to impact a genration<br />
Mr. Melo and his team visiting Corredor Leste-Oeste works.<br />
: Which are the steps taken until<br />
you reached the position of <strong>Mogi</strong> <strong>das</strong> <strong>Cruzes</strong><br />
Mayor?<br />
mArcUs melo: I had the opportunity to be<br />
president of the Commercial Association of <strong>Mogi</strong>, and<br />
soon after I received the invitation from Mayor Marco<br />
Betaiolli to help him in the City Hall. I came to help<br />
with the day-to-day administration. I participated in<br />
projects in all areas, but mainly for health, education,<br />
security areas. This experience prepared me. I had never<br />
been a candidate for councilman, deputy<br />
mayor, and neither mayor. So for me, it<br />
was a big challenge. We were elected in the<br />
first round with 64% of the votes, and I<br />
have tried to continue the administration<br />
of the city, which was very well conducted<br />
in previous years. Today, even with the<br />
crisis, here in <strong>Mogi</strong> we are making progress,<br />
especially in health. I am mayor and I<br />
have tried to work to improve people’s dayto-day<br />
lives.<br />
: What are the main goals of your<br />
management?<br />
mm: Of course we have big projects for the city, but today we<br />
want to keep all public services working, health, education.<br />
Safety has been a great learning experience for us, and we<br />
are working so that, with good management, tomorrow<br />
will be better than today. I have a law undergraduate<br />
degree, a graduate degree in Strategic Management and<br />
an MBA in Business Management. My head has always<br />
been of an administrator, and I try to bring this to the city<br />
hall, guiding my management for ethics and respect to the<br />
legislation. Who wins it is the population. In September,<br />
for example, we received an ONA certification for our<br />
Municipal Hospital. This certification is like a certificate of<br />
the good care given to the patient, who finds a hospital unit<br />
prepared, with trained professionals, adequate equipment<br />
and facilities. It’s all first-world.<br />
Our health model is based on management, we have<br />
doubled the amount of health equipment in the last 8<br />
years. The Municipal Laboratory of Clinical Analyzes<br />
is managed by Albert Einstein Hospital. Today, close to<br />
25% of the demanded patients cared by our Integrated<br />
Health System is formed by residents of neighboring<br />
cities. Another 15% have health insurance plans. This<br />
shows that our network is a reference in Greater São<br />
Paulo, but it also imposes us a great challenge because<br />
we cannot deny medical care to anyone.<br />
: Have you visited the companies of<br />
the city, in your opinion what contribution such<br />
local mayor-business relationship can bring to<br />
your management?<br />
mm: We have tried to approach the private initiative<br />
108<br />
MOGI DAS CRUZES-<strong>SP</strong>/BRAZIL<br />
MOGI DAS CRUZES-<strong>SP</strong>/BRAZIL<br />
CITY´S BOOK <strong>2017</strong>-<strong>18</strong> CITY´S BOOK <strong>2017</strong>-<strong>18</strong><br />
109