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City's Book Mogi das Cruzes SP 2017-18

It is a bilingual publication (Portuguese and English) that introduces the city of MOGI DAS CRUZES in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.

It is a bilingual publication (Portuguese and English) that introduces the city of MOGI DAS CRUZES in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.

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INTERVIEW<br />

mayor<br />

marcus melo<br />

exclusive interview<br />

Marcus Melo, elected mayor for<br />

the first time, has a management<br />

marked by the planning in the<br />

medium and long term in order<br />

to impact a genration<br />

Mr. Melo and his team visiting Corredor Leste-Oeste works.<br />

: Which are the steps taken until<br />

you reached the position of <strong>Mogi</strong> <strong>das</strong> <strong>Cruzes</strong><br />

Mayor?<br />

mArcUs melo: I had the opportunity to be<br />

president of the Commercial Association of <strong>Mogi</strong>, and<br />

soon after I received the invitation from Mayor Marco<br />

Betaiolli to help him in the City Hall. I came to help<br />

with the day-to-day administration. I participated in<br />

projects in all areas, but mainly for health, education,<br />

security areas. This experience prepared me. I had never<br />

been a candidate for councilman, deputy<br />

mayor, and neither mayor. So for me, it<br />

was a big challenge. We were elected in the<br />

first round with 64% of the votes, and I<br />

have tried to continue the administration<br />

of the city, which was very well conducted<br />

in previous years. Today, even with the<br />

crisis, here in <strong>Mogi</strong> we are making progress,<br />

especially in health. I am mayor and I<br />

have tried to work to improve people’s dayto-day<br />

lives.<br />

: What are the main goals of your<br />

management?<br />

mm: Of course we have big projects for the city, but today we<br />

want to keep all public services working, health, education.<br />

Safety has been a great learning experience for us, and we<br />

are working so that, with good management, tomorrow<br />

will be better than today. I have a law undergraduate<br />

degree, a graduate degree in Strategic Management and<br />

an MBA in Business Management. My head has always<br />

been of an administrator, and I try to bring this to the city<br />

hall, guiding my management for ethics and respect to the<br />

legislation. Who wins it is the population. In September,<br />

for example, we received an ONA certification for our<br />

Municipal Hospital. This certification is like a certificate of<br />

the good care given to the patient, who finds a hospital unit<br />

prepared, with trained professionals, adequate equipment<br />

and facilities. It’s all first-world.<br />

Our health model is based on management, we have<br />

doubled the amount of health equipment in the last 8<br />

years. The Municipal Laboratory of Clinical Analyzes<br />

is managed by Albert Einstein Hospital. Today, close to<br />

25% of the demanded patients cared by our Integrated<br />

Health System is formed by residents of neighboring<br />

cities. Another 15% have health insurance plans. This<br />

shows that our network is a reference in Greater São<br />

Paulo, but it also imposes us a great challenge because<br />

we cannot deny medical care to anyone.<br />

: Have you visited the companies of<br />

the city, in your opinion what contribution such<br />

local mayor-business relationship can bring to<br />

your management?<br />

mm: We have tried to approach the private initiative<br />

108<br />

MOGI DAS CRUZES-<strong>SP</strong>/BRAZIL<br />

MOGI DAS CRUZES-<strong>SP</strong>/BRAZIL<br />

CITY´S BOOK <strong>2017</strong>-<strong>18</strong> CITY´S BOOK <strong>2017</strong>-<strong>18</strong><br />

109

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