Scotch Reports Issue 174 (April 2019)

I’M SUPER
PROUD OF WHAT
WE’VE CREATED
AND COULD NOT
HAVE DONE IT
WITHOUT SO
MUCH SUPPORT
FROM FRIENDS,
FAMILY MEMBERS
AND THE
COMMUNITY,
INCLUDING MANY
SCOTCHIES.
Where are they?
I have nothing but great memories of my
time at Scotch! There’s no doubt that it
gave me the foundation and confidence
to launch myself into my exciting business
venture, media company, Adelady. With my
best friend Hayley Pearson and our team
of pineapples, we’re spreading the word
about the best of beautiful South Australia
on our Channel Nine TV show, website,
social media and have just launched our
very first mag!
Adelady was born over delicious banana
bread and watermelon juice at Nature’s
Providore in January 2015. Hayley and I
had worked together in radio for five years
and quite simply, missed each other. We
wanted to mash up our skills and passion
to create something that would make us
spring out of bed each morning.
Proud Adelaide gals, we’re passionate
about seeing SA businesses boom and
attracting visitors to our beautiful state.
Whether your business is big or small, we
love learning about what sets you apart
and singing it from the rooftops. Exploring
everything that’s style, fashion, food,
art, health fitness, fun and family… we
love working with our crew to platter up
delightful slices of gorgeous SA for all to
enjoy on our website, social, TV show, and
our brand spanking new magazine!
Editor’s Note: You can find a free copy of
Adelady Mag to take home in all Romeos,
Flight Centres, Goodstarts, Century 21’s,
cafes, restaurants and bars across SA.
I’m super proud of what we’ve created and
could not have done it without so much
support from friends, family members and
the community, including many Scotchies.
LAUREN DE CESARE (’06)
Feature Lauren and Hayley of Adelady
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