Cyber Republic Weekly Update 20

CYBER REPUBLIC Weekly Update/Issue 19
The research and time spent on learning developer needs and their standards will lead to a
seamless experience for these much needed assets. The DX team expects adoption of their
developer tools around Q3 or Q4.
Now that the general roadmap has been laid out, what are the details of their approach?
Concerning attracting the developers, Donnie Bullers states, “The external resource of a growth
marketing agency that has been working with Elastos for several months will assist in converting
user data to a technical marketing strategy. Through implementation of strategic documents
created by the DX Team, the agency will convert this data into technical marketing tactics.”
The team believes that the open source nature of Elastos is very appealing to developers as
getting code up-and-running quickly along with the opportunity to try something new and
exciting are some of the best advantages of Elastos--especially when the entire Elastos code
opens up to the public and the full activation of the Cyber Republic Consensus (CRC) is in play.
Once the DX team successfully attracts developers to learn about Elastos technology, they must
convert them. Donnie Bullers explains his strategy of conversion in more detail, “...once we are
generating quality traffic, our focus will shift to converting people to customers. The primary
indicator of success will be conversion rate with a secondary indicator of measurement similar
to time-to-first ‘Hello World’. The DX Team will utilize a combination of qualitative and
quantitative measures when analyzing developer conversion.” Data and process are key in this
conversion stage. Every data point and every action in the process will be analyzed in order to
perfect the conversion program. Having people on the team like Jimmy and Kiran with a wealth of
developer knowledge will prove very valuable.They will play a big part in communicating with the
developers, finding out what their wants and needs are, and properly relaying this information to
the Elastos Dev Studio in order to modify its respective tools and development kits.
In terms of retaining Developer services, the DX team has come up with a very sophisticated
method. “Working together with the Dev Studio Team, we will support adoption and use of tools,
an increase in volume of API Calls,pull requests,and Developer Satisfaction among other metrics.
In order to define how Developers envision using Elastos, this will require strategies such as
Usability Testing. One possible approach will be to engage with users of the GMU testbed and ask
them to “think aloud” while using Elastos. The DX Team can also perform remote journaling
studies with recruited developers who are getting started on Elastos to highlight key issues,
backed up with solid and well documented research, to drive the technical marketing efforts of
Elastos and support the direction of the Dev Studio Team.” This continuous cycle of improving
the process and product, paired with the motivated and talented people on the DX team working
with developers, will make DX's vision of retaining developers on the Elastos platform come true.
//12