Tirisi_Krant_CATWALK_NL_A3_VJ19

SPRING SUMMER COLLECTION 2019 The Baselworld Edition 2019
TheCatwalk
SPECIAL BASELWORLD EDITION 2019
IN THIS EDITION
NATASCHA ROTSTEIN-ZUCHOUWSKI: THE FOUNDER’S STORY |
SUMMER SPRING COLLECTION 2019 TIRISI JEWELRY & TIRISI MODA | DO YOU KNOW | TIRISI JEWELRY HIGHLIGHTS | BRACELETS A LA CARTE
Newness
Tirisi jewelry
Discover the new
creations in the collection
of Seoul Flower Due
world debut
Baselworld
Z
P
Interview
with 4
influential
jewelry leaders
COLLECTION
S/S COLLECTION 2019
Basel
EDITION
2019
THE ICONIC COLLECTION MILANO
Jewelry is made of 18kt gold with high quality diamonds and fine handcut semi-precious stones

SPRING SUMMER COLLECTION 2019
The Baselworld Edition 2019
SPRING SUMMER COLLECTION 2019
The Baselworld Edition 2019
NATASCHA ROTSTEIN-ZUCHOUWSKI: THE FOUNDER’S STORY
NATASCHA’S FAVORITES
Dear reader,
A VERY WARM WELCOME TO YET ANOTHER EDITION OF OUR
TIRISI LUXURY NEWSPAPER “THE CATWALK”. LET’S GO ON AN INSPIR-
ING AND INTERNATIONAL JOURNEY IN THE SPARKLING WORLD OF
TIRISI JEWELRY AND TIRISI MODA. TRAVEL WITH US TO VENICE, MILAN,
PARIS, DOHA, AND OF COURSE AMSTERDAM AND DISCOVER WHERE
WE GAINED OUR INSPIRATION FOR THE NEW COLLECTIONS. AND
OBVIOUSLY WE HAVE SOMETHING COMPLETELY NEW FOR YOU TO
DISCOVER THIS BASELWORLD 2019.
Natascha’s favorites
this season.
Do
you know...
New in Tirisi Moda
We are so excited to be back at Baselworld 2019. We have been looking forward
to yet another edition of the world’s most important watch and jewelry
show where we get to meet our fellow jewelry lovers from all over the globe.
Baselworld is a unique event. It’s a one-of-a-kind fair where we can exchange
ideas with old and newly made friends and (re)discover shared passions. We
are especially excited this year because we are launching a completely new
product line that we’re very anxious to show to the world and it’s called Zyp.
It’s a collection of necklaces, rings, bracelets
and earrings. Highlight of the new Zyp collection
is the necklace that works like an actual
zipper. You can adjust the zipper and play
with the length of the necklace to create different
lengths. It’s such a dynamic and playful
piece! We will launch the new Zyp collection in
solid 18 carat gold and for an attractive price
point also in sterling silver combined with 18
carat gold. You will have the choice between
shorter and longer necklaces and with or
without diamonds. To complete the line, rings,
bracelets and earrings play with the same
theme of the zipper yet in a very feminine and
sophisticated way. It’s a collection that brings
a smile to your face, I’m sure of that.
The mystery of creating Zyp
Designing and creating Zyp was, as always
with our pieces, a mystery. The idea came
about when Julian and I were on our travels
and one thing led to another, and all of a sudden
the idea of a zipper was born. We are always
looking for something different. Looking
to create something that fills a space in the
world of jewelry. That’s also how we came up with the idea of combining
denim and jewelry launched back in 2011 at Baselworld. We were the first
brand who created and launched denim jewelry back then and it is still a
well-loved bestseller today. I’m convinced the same will be said for Zyp in
the future. I haven’t seen anything like this around. But bringing the Zyp idea
to life was the next major hurdle. It was a huge technical challenge to find
the right balance between usability and aesthetics. We had to recreate the
functional zipper so it would fit into the jewelry universe and function like a
piece of high-end jewelry. With Zyp we want to appeal to a wider audience
but without sacrificing quality and sophistication which Tirisi Moda is well
known for. I’m convinced we have succeeded in this endeavor and I invite
you to come and wear, experience, and feel the luxuriousness of Zyp.
Jewelry which was concentrated around precious colored stones. As an ode
to the already very successful Doha collection we have created a spectacular
Doha Due line. Think of the soft shine of white mother of pearl, shimmering
emeralds and radiant blue sapphires which you will find in the all new
Doha Due collections. In diamonds we have a large spectrum of spectacular
novelties spread across the Venice, Amsterdam and Milano Due collections.
It all feels very back to nature, but in a luxurious way, exactly as you would
expect from Tirisi. So come and see with your own eyes all the new novelties.
We are excited.
Natascha Rotstein-Zuchouwski
Brand Director Tirisi
See us on the Catwalk in Hall 1.2
As you might know, Tirisi sees the world
as our catwalk and I believe the world
is your catwalk too. And this year Baselworld
will have a catwalk in Hall 1.2
where the new “Show Plaza” is situated.
The catwalk will be in full swing from
Thursday 21st until Tuesday 26th and a
booming show will take place several
times a day. Tirisi will have four models
on that catwalk presenting our jewelry
and of course the all-new Zyp collection.
It’s going to be an energetic and pulsating
jewelry fashion show and Tirisi is
proud to partner up with Baselworld for
this new exciting concept.
So I hope you will enjoy this edition of
the Tirisi “The Catwalk”, and please
see us on the Baselworld Catwalk and
visit us in Hall: 1.2 Booth: B96.
SAY IT WITH A KISS!
THE PERFECT GIFT.
IT’S STILL A MUST-have this
SUMMER SEASON
Gourmet bracelets.
“ The evergreen link.
Always en Voque and
never out of FASHION.”
So called,
as it’s a bangle you can
wear it NEXT TO YOUR WATCH
is our slogan. We get inspired by the travels during our
journey through the world and create jewelry for the
self-purchasing women who has an eye for detail and
understands fashion and quality.
hence The Wangle;
WATCH BANGLE.
New for this year
Sweetie Milano in apatite,
turquoise, blue sapphire and
so many more colors…
THE ICONIC one.
New in Tirisi Jewelry
Also new and important this year are the novelties in Tirisi Jewelry. Diamonds
still play the first violin but we will never forget the humble beginnings of Tirisi
Venice
“ FASHION COMES
from what we OBSERVE.”
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SPRING SUMMER COLLECTION 2019
The Baselworld Edition 2019 SPRING SUMMER COLLECTION 2019
The Baselworld Edition 2019
INTERVIEW WITH 4 INFLUENTIAL JEWELRY LEADERS
INTERVIEW WITH 4 INFLUENTIAL JEWELRY LEADERS
Michel Loris-Melikoff, the new Managing Director of Baselworld:
“THE PRESENCE OF SO MANY JEWELRY BRANDS IS ONE OF
BASELWORLD’S MOST IMPORTANT USP’S”
Since July 1st 2018 Michel Loris-Melikoff is the Managing Director of Baselworld. In other
words, he had nine months to get ready for the biggest watch and jewelry show in
the world and implement his vision and ideas at the very same time. Sounds like a
challenge to say the least, even for a man who has been working in the event business
for twenty years, including six years as President of the globally popular and very
colourful Zurich Street Parade.
Mr. Loris-Melikoff, the 2019-edition of Baselworld will be a special one. “Yes, it will be
for all sorts of reasons. It will be my first one as Managing Director and because the
Swatch Group decided to pull out of Baselworld 2019, it will also be slightly different.
I had to start with this difficult situation I was facing when I took over the reins from
my predecessors. The best way to describe this year’s Baselworld is ‘transition’. We’re
making the transition to a new format to be introduced in 2020.”
What can we see of the transition when
visiting Baselworld 2019? “In the past
Baselworld was a show that was done
primarily for our exhibitors. The exhibitors
were here to see retailers and journalists,
that was the main activity. But the world
market and marketing in general has
changed. It is more dynamic and has
modernized dramatically. From this year
on Baselworld is talking to a worldwide
community. You must think of Baselworld
as a platform that communicates to a
global community all year long. Our goal
is to create an interesting and satisfying
fair for first exhibitors, retailers, journalists,
influencers, and collectors. The people we
Michel Loris-Melikoff
reach out to all have a passion for the latest collections we show at Baselworld. What’s
also important is that communication these days is a two-way street. Interaction is the
way to go forward and develop Baselworld.”
“THE CATWALK IN HALL 1.2 IS ONE OF OUR NEW CONCEPTS
THAT COMBINES ENTERTAINMENT AND MARKETING
POSSIBILITIES”
How do you make sure jewelry brands shine at Baselworld? “We realize that watch
brands have always had a big presence at Baselworld. These companies have a
strong marketing power and to date dominated a lot of the show. This year we want to
highlight jewelry brands as well. To help smaller businesses we are supplying them with
marketing strategies, but that’s to all kinds of businesses, not just jewelry businesses.
It may be easier for watch brands to capture the people’s attention, but the strong
presence of jewelry is one of the most important unique selling points of jewelry brands
and Baselworld. This year we upgraded the jewelry section on the second floor of
Hall 1. There will also be a catwalk on which models will show jewelry from a number
of brands. The catwalk is one of our new concepts that combines entertainment and
marketing possibilities. Hall 1.2 will be the main floor for jewelry presentations, gettogethers,
and cocktails. One of the things I‘ve learned in the event business is that
people go where there’s something to do and something to eat and drink. I’m sure the
cool vibe and hot buzz in Hal 1.2 will generate traffic to the jewelry brands exhibiting
there.”
Any big plans for next year you want to share with us? “The changes we’re making to
the show are part of our new identity. But our new and complete identity for 2020 will
be presented at a later stage. What’s important to state is that there’s also a change
of mindset. We’re not doing Baselworld just to make money, we’re doing it because
the industry needs this show. But we need to stay close to the industry to understand
what’s relevant and what the community wants and expects from Baselworld. The best
way to get back feedback so we can develop new ideas, is that we listen to valuable
inputs from exhibitors, visitors and the media. That helps us to stay on top of things.
And then there’s the fact that from 2020 the Salon International de la Haute Horlogerie
in Geneva (SIHH) and Baselworld have synchronized calendars. The SIHH will be held
from 26 to 29 April in Geneva, followed immediately by Baselworld from 30 April to 5
May. The two most important watch and jewelry events are in sync until 2024 making
it much easier and convenient for our international visitor to attend both events. We’ve
done so to extend our services to all who want to visit Baselworld.”
“We’re not doing Baselworld just to make money, we’re doing it because the
industry needs this show”
Dr. Gaetano Cavalieri, President of CIBJO, The World Jewelry Confederation:
“TIRISI IS A CRYSTAL CLEAR COMPANY. FOR TIRISI
TRANSPARENCY IS A SECOND NATURE”
CIBJO, The World Jewelry Confederation, represents the interests of all individuals,
organizations and companies working with jewelry, gemstones and precious metals.
CIBJO covers the entire industry from mine to marketplace. Dr. Gaetano Cavalieri has
served as President of CIBJO since 2001. In July 2006, at his initiative, CIBJO was granted
“Special Consultative Status” with the United Nations, Department of Economic and
Social Affairs (ECOSOC). Together with the UN, Dr. Cavalieri also established the World
Jewelry Confederation Education Foundation (WJCEF), which is responsible for creating
social responsibility awareness in the international luxury industries. CIBJO is also
involved in the work of the Organisation for Economic Co-operation and Development
(OECD) to promote policies that will improve economic and social well-being for
people worldwide.
Dr. Cavalieri, what is the most important
development in the world of jewelry today?
“From CIBJO’s point of view responsible sourcing
and manufacturing is paramount. The world
of jewelry needs to have full transparency
in the chain of distribution. The world has
changed and is changing and as an industry
we have to commit to sustainable business.
Offer the consumer the best possible behavior.
People nowadays are highly knowledgeable
and can find out where certain stones come
from or how the product is made. Luckily the
jewelry industry and brands especially are
already highly committed to their reputation
and the products they produce. So they are
Dr. Gaetano Cavalieri
committed to explain where their products come from and how they are made. We’re
talking about elementary principles. Jewelry brands are based on credibility, trust and
transparency. Within 2 or 3 years the whole industry I think will be fully transparent and
sustainable. You can compare it to a whole range of products we find on the shelves
of the supermarket. People nowadays demand organic and natural products that
are produced in a fair-trade model. This is normal now. It will be normal in the jewelry
industry soon too.”
“The truth is the truth, from every standpoint”
How does Tirisi Jewelry fit into this picture? “Tirisi Jewelry is a crystal clear company.
Natascha and Julian, the owners, have full focus on the overall quality of the product
and the material source. As well treating the manufacturing staff correctly and within
the law. And it’s also a company with relatively young people; a new and
different generation that live by modern-day rules. For them being sustainable
and transparent is normal, you could say, second nature. They grew up in the
era of the internet where you can find and trace back everything you want,
including fine jewelry. At Tirisi Jewelry they are well aware that the truth is the
truth, from every standpoint.”
David Kolinski is the grandson of Polish born David Jaime Kolinski, the
man who laid down the fundaments of what is now the Portuguese
Tempus Group, parent company of the chain of Boutique dos Relógios
and Boutique dos Relógios Plus stores.
“OUR TWO STORE CONCEPTS ARE LIKE AN UMBRELLA
THAT COVERS ALL TYPES OF CUSTOMERS”
David Jaime Kolinski began his career in Poland as a watchmaker and at the beginning
of the 1930’s he received an offer from friends to come and work in Portugal. He started
his activities in a small space on the Avenue Duque de Ávila in Lisbon. His business
expanded over time and he started looking abroad for business. And so Kolinski started
importing alarm and wall clocks, and eventually wrist watches as well. Establishing his
first office on Road Cavaleiro de Oliveira, he became and a, seller, and watchmaker
at the same time. In 1977 David Jaime’s son Salomon took over the business and for
the first time engaged in publicity for the brands he was representing. In 1990 Tempus
International was created as an importer of several well-known Swiss watch brands.
Five years later Tempus International was selected by Swatch Group to commercialize
its most important brands: Omega, Rado, Tissot, and Swatch in Portugal. The first
store opening in 1997 under the name Boutique dos Relógios.
Mr. Kolinski, the name Boutique dos Relógios
could make us believe you only sell watches,
but in your different boutiques there’s plenty of
space for fine jewelry too. “True. That’s simply
because we started by selling watches. But
times have changed. We now have have two
store concepts, Boutique dos Relógios where we
sell watches starting with FlikFlak and Swatch,
and Boutique dos Relógios Plus where you can
find traditional haute horlogerie maisons such
as Omega, Cartier, Breguet, and Blancpain.
When we started working with watch brands
like Bvlgari, DeGrisogono and Piaget and they
David Kolinski
introduced us to jewelry. Our main reason to
start with jewelry was our move to the high street. Before that our shops we’re only
situated in shopping malls. Our Boutique dos Relógios Plus stores on the high street are
different, they offer a more complete experience, a broad product range that sits at a
very high level. In our Plus boutiques we sell fine jewelry like Tirisi.
“TIRISI BRINGS SOMETHING DIFFERENT, SOMETHING JOYFUL
WITHOUT SACRIFICING QUALITY”
What drew you to Tirisi Jewelry? “We started working with Tirisi around three years
ago. It brought value to our portfolio. The way Tirisi designers play with colors and
stones really appealed to us. Tirisi’s creations are playful, customizable, and just so
different. With Tirisi you can create a wide variety of surprise combinations. They’re
also more fashionable than traditional brands. Tirisi Jewelry brings something different,
something joyful without sacrificing quality.”
Why does Tirisi Jewelry appeal to Portuguese women do you think? “First of all I think it’s
a very stylish brand, so I guess it appeals to women around the world, not just Portugal.
If I focus on Portugal I have to say that the Portuguese love customization. They love
colours and mixing them. It appeals to the Portuguese spirit. And with Tirisi it’s possible
to mix and match and create your own combinations. At the same time I have to
point out that Portugal is a very traditional market. Even with the younger generation
who are less adventurous than you might think. But if you want to be different, if you
want to be more fashionable and trendy, you choose for Tirisi Jewelry. And once you
understand and try on Tirisi you will fall under its spell.”
“If you want to be different, if you want to be more fashionable and trendy, you
end up with Tirisi Jewelry”
Zhanna Kan is the CEO of Constella, a company that owns several exclusive
jewelry stores in Kazakhstan:
“TIRISI HAS A VERY STRONG JEWELRY DNA, BUT IT’S ALSO
TRENDY”
The chain of seven Constella stores in five different cities, hold the collections of both
Tirisi Jewelry and Tirisi Moda. In these luxurious boutiques the different Tirisi collections
get the presentation and attention they deserve. Zhanna Kan tells the story of her
business, about trends in Kazakhstan, and why Tirisi is so well received in the world’s
largest landlocked country.
Mrs. Kan, what is the key to your success? “The key to the success of what we do is the
fact that we are very close with our network. We are friends with many other business
owners and we are close to our customers. Together we form a small community if
you like. We celebrate happy moments together and help each other when times
are tough. In Kazakhstan people are very supportive. When we first started our
distribution business back in 2005 we had to work really hard. It wasn’t easy to build a
business, but we had the will to succeed and we came up with the idea of organizing
luxurious high-quality events. That was something new for Kazakhstan. We showed
jewelry on models and local celebrities
and that caught the attention of
many. You could call that assertive
promotion. We also opened our own
luxury boutiques in Almaty and in our
boutiques we succeeded to build longterm
relationship with our customers.
What you have to understand is that
the market in Kazakhstan is very limited.
We are not like Moscow or Dubai, cities
that profit from tourists. We’re much
more locally driven. And that’s why we
have to keep surprising our customers.
Even bring samples of novelties to our
Zhanna Kan
boutiques before they are revealed at
Baselworld. Our clients benefit from our passion for what we do, our attention to detail
and our service you could compare to a concierge service. We love to reward them for
their loyalty.”
“WOMEN PREFER TO WEAR CLOTHES WITH MATCHING
JEWELRY. THEY SHOP A COMPLETE LOOK”
What can you tell us about the taste in jewelry in Kazakhstan. “On average every
woman likes jewelry, but Asian women adore jewelry. We also have a tradition that
you wear different jewelry to different occasions. There used to be a typical Kazak taste
but that’s more or less a thing of the past. Let’s say five to seven years ago women in
Almaty and the rest of the country were looking for fancy colors like blue topaz and
other bright stones. Nowadays the taste has become more and more European. More
introvert you could say. I see a trend where women prefer every-day jewelry they can
wear with ease, and extravagant pieces for let’s say a party. The in-between range
of jewelry seems to be disappearing. Women prefer to wear clothes with matching
jewelry. They shop a complete look.”
Why is Tirisi successful in Kazakhstan? “Nine years ago we started a new company
named Constella and then we also started working with Tirisi. When I first saw Tirisi
at Baselworld in 2010, I immediately loved the beautiful and totally new designs, the
quality, the price, and the trendiness. I also feel that Natascha and Julian, the owners
and designers of Tirisi, share the same values and that’s why we’ve been doing
business for so long. What’s also good is that Tirisi presents something new at every
jewelry show they attend. So that’s about three new collections a year which few other
companies can manage. Tirisi keeps on surprising us and our clients too. And that’s
good because that’s what today’s modern women want, not only in Kazakhstan but
also worldwide. Also ladies who are not so much into jewelry can appreciate and
understand Tirisi. Tirisi has a very strong jewelry DNA but it’s also trendy. The collection
Amsterdam with diamonds is so easy to wear, so easy to combine, it’s a bestseller, and
the same goes for Copacabana. Prices are fair too and that’s a super important factor
for both retailers and consumers.”
“I see a trend where women prefer every-day jewelry they can wear with ease,
and extravagant pieces for let’s say a party”
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SPRING SUMMER COLLECTION 2019
The Baselworld Edition 2019
SPRING SUMMER COLLECTION 2019
The Baselworld Edition 2019
TIRISI JEWELRY HIGHLIGHTS
TIRISI JEWELRY HIGHLIGHTS
COLLECTION
SEOUL FLOWER
DUE
The joyful creations in the Tirisi Seoul Flower Due
collection are available in many stylish versions. The
rings, necklaces and earrings play with the natural
and feminine silhouette of the flower. Each creation
is a delicate interpretation of the beauty of nature.
”
TOUCHED BY
NATURE IN A VERY
LUXURIOUS WAY
“
COLLECTION SEOUL FLOWER DUE
COLLECTION AMSTERDAM
COLLECTION DOHA DUE
Jewelry is made of 18kt gold with high quality diamonds and fine handcut semi-precious stones
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SPRING SUMMER COLLECTION 2019 The Baselworld Edition 2019
SPRING SUMMER COLLECTION 2019
The Baselworld Edition 2019
TIRISI JEWELRY
TIRISI MODA
Collection
MilanoExclusive
Sparkling diamonds take center stage and steal the limelight
in Tirisi’s Milano Exclusive Collection. The creations in this
collection are designed to bring alive the un-matched sparkle
and shine of diamonds. Designed to complement the wearer,
to underline her personality, and also to bring her joy.
Each of these jewelry creations was created to accentuate
feminine beauty in a comfortable and easy-to-wear way.
That’s why we opted for microscope setting to ensure a
perfectly smooth setting of the stones. Furthermore, the
design is outspoken but not too loud so each piece in our
Milano Exclusive Collection will help you create an effortless
fabulous look every day and night of the week.
”
THINKING
FORWARD IN
DESIGN IS CREATING
THINGS PEOPLE HAVE
NOT SEEN BEFORE
“
Jewelry is made of 18kt gold with high quality diamonds and fine handcut semi-precious stones
Jewelry is made of 18kt gold and some items are made of 18kt gold combined with sterling silver (925)
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SPRING SUMMER COLLECTION 2019
The Baselworld Edition 2019 SPRING SUMMER COLLECTION 2019
The Baselworld Edition 2019
TIRISI MODA
TIRISI MODA
Bracelets
à la carte ...
Why order something on the menu when you can have something especially made to tailor
your personal taste? We make this possible with our Tirisi Moda Copacabana bracelets and
exciting charms. The fine, Italian hand-made leather bracelets come in a wide variety of
colors and the choice of charms is just as elaborate.
Tailor our Copacabana bracelets exactly to your liking. Add as many charms as you like. Why
not collect them to celebrate or commemorate a special occasion? You can also combine
the leather bracelets with our 18-carat gold gourmet link bracelets from the Tirisi Jewelry
Collection Amsterdam for a fashionable and exclusive look. And by putting the charms on a
necklace you create a personal style statement.
THIS BOLD GOURMET BRACELET IS A TRUE
STUNNER. IT OOZES STYLE EVEN THOUGH IT
SHOWCASES A VERY CLASSIC LINK. WE AT TIRISI
MODA HAVE TUNED THE EVERGREEN GOURMET
LINK INTO A BLINDING FASHION-STATEMENT.
WE CREATED DIFFERENT TIMELESS VARIATIONS
IN VARIOUS MATERIALS THAT PLAY WITH COLORS
AND LIGHT. EACH WITH THEIR OWN SPECIAL
CHARACTER.
COLLECTION PALM BEACH GOURMET BANGLES
TIRISI MODA
TIRISI MODA
“Always enVoque
and never out of
FASHION.”
” DYNAMIC,
FASHIONABLE,
CHARMING, STYLISH,
AND MEMORABLE
COLLECTION COPACABANA
“
COLLECTION PALM BEACH GOURMET RINGS
Jewelry is made of 18kt gold and some items are made of 18kt gold combined with sterling silver (925)
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SPRING SUMMER COLLECTION 2019
The Baselworld Edition 2019
THE HIGHLIGHTS OF TIRISI
Z
P
COLLECTION
The new ZYP was thought of not when we saw a piece
of clothing with a zip but rather when we were zipped
along so quickly from Miami airport to the huge rental
car terminal on the self-driving train. That’s when we
got the inspiration of being Zipped from one point to
another on our journey.
TIRISI JEWELRY B.V. THE NETHERLANDS
WWW.TIRISI.COM, E-mail: INFO@TIRISI.COM, Telefoon: +31 (0)20 342 80 76
Jewelry is made of 18kt gold and some items are made of 18kt gold combined with sterling silver (925)
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