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Canadian Vineyard and Winery Management Magazine

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Launching its operation with<br />

only three employees, the<br />

Great Little Box Company<br />

Ltd. (GLBC) opened its doors in<br />

1982 with their 5,000-square-foot<br />

plant in Burnaby, British Columbia.<br />

With a focus on customer service<br />

and a talent for innovation and<br />

advancement, the GLBC was able<br />

to navigate the difficult economic<br />

environment of the 1980s and begin<br />

a long tradition of growth and<br />

expansion.<br />

As the company expanded through<br />

the years, more space was required.<br />

Since 1984, the company has moved<br />

six times, with the last bringing<br />

them to their current location on<br />

Mitchell Island, encompassing a<br />

250,000-square-foot facility. In<br />

conjunction with these moves, the<br />

GLBC opened additional sites in<br />

Victoria and Kelowna between 1992<br />

and 1998. The company even opened<br />

a sister company, the Everett Branch<br />

of the Great Little Box Company Inc.<br />

The GLBC now provides services to<br />

customers all across Canada.<br />

In addition to the head office<br />

expansions, GLBC expanded into<br />

other markets in the region through<br />

the opening of three sales and<br />

distribution offices. The first branch<br />

to open was in Victoria in 1992,<br />

followed by the 1998 expansions of<br />

the Kelowna branch in June, and<br />

the Everett Branch in August. With<br />

the three branches and the head<br />

office, GLBC effectively services<br />

customers in B.C., Washington, and<br />

now Alberta. Focusing on labeling,<br />

the GLBC knows that every customer,<br />

company, and client is going to look<br />

for something unique.<br />

“When it comes to shape and size<br />

of labels, there really isn’t one trend<br />

that stands out,” says Ryan Hollis,<br />

product manager. “Every winery or<br />

distillery has a unique take on how<br />

The GLBC the ability to hot-stamp multiple foils, emboss, cold foil, coat, and spot varnish all in<br />

single pass.<br />

a label should look. This is why I love<br />

the industry, it’s always changing.”<br />

While the GLBC provides numerous<br />

services to its customers, one of<br />

the most comprehensive is the<br />

manufacturing of labels. As a printer,<br />

it is important for the GLBC to work<br />

closely with the designer in order to<br />

make their vision a reality.<br />

“There is nothing worse than taking<br />

on a job that exceeds your press<br />

capabilities,” says Hollis. That is why<br />

the GLBC has invested in machinery<br />

that can handle a wide range of<br />

today's concepts and designs. They<br />

have taken the best of both worlds by<br />

printing labels digitally and having<br />

full decorative finishing capabilities.<br />

These days, every printer has a digital<br />

press, but what defines the GLBC in<br />

this industry is their focus on the<br />

finishings. ”We have the ability to<br />

hot-stamp multiple foils, emboss,<br />

cold foil, coat, and spot varnish all in<br />

single pass.”<br />

When it comes to sustainability, the<br />

GLBC is at the forefront of their field.<br />

By digitally printing labels, they are<br />

able to lower their environmental<br />

footprint. The power consumption is<br />

approximately 25 per cent lower than<br />

traditional offset label press as they<br />

don’t need to run high-powered UV<br />

curing lights. More importantly, the<br />

set-up material waste is substantially<br />

lowered and there is no need to<br />

register and mount costly print<br />

plates.<br />

Hollis says that one of the greatest<br />

challenges in the wine industry is<br />

delivering labels on time, since there<br />

can be a very small window to label<br />

the bottles.<br />

“Many wineries do not have their<br />

own filling and labeling equipment.<br />

They will bring in a mobile bottling<br />

company and these company’s<br />

schedules fill up fast, therefore,<br />

missing the appointment is not an<br />

option,” says Hollis. “We are proud of<br />

our on-time delivery. This is tracked<br />

and followed very closely throughout<br />

our company.”<br />

The GLBC has its eye on the future,<br />

and is very excited by some of the new<br />

and amazing things happening in the<br />

industry.<br />

“My personal favourite is augmented<br />

reality,” says Hollis. ”This allows you<br />

to take your smartphone, hold it up<br />

to the label and the image will come<br />

to life. A great example if this is the<br />

Walking Dead Wines or 19 Crimes. If<br />

you have not yet seen this technology,<br />

you will very soon. The ability to run<br />

variable print is also something that<br />

is very interesting and is gaining<br />

momentum, however, this process can<br />

only be done digitally. For example,<br />

we can run one varietal with multiple<br />

variations in a single print run.”<br />

GLBC is proud to work with many upand-coming<br />

wineries and continually<br />

innovates to ensure they are a strong<br />

industry partner that will continue to<br />

help the industry thrive. o<br />

31

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