Crush 2019

Canadian Vineyard and Winery Management Magazine Canadian Vineyard and Winery Management Magazine

taryn.rittberg
from taryn.rittberg More from this publisher
04.04.2019 Views

A complete platform for the wine industry Lightspeed is a Montreal-based POS system which empowers retailers and restauranteurs around the world to achieve business success. VinStream is an Okanagan-based membership management software which integrates to Lightspeed POS creating a complete platform for the wine industry. Technology can be a scary word for any business owner, let alone for a small winery owner who wears multiple hats. They are the winemaker, the vineyard manager, tasting room pourer, and the marketing department. Many shy away from the thought of technology when they aren’t familiar with it as it can be too overwhelming. Technology shouldn’t be something to fear, but rather to embrace, as it is there to make things easier and help your business succeed. The Okanagan wine industry is booming and right behind them, a growing number of craft breweries and distillers. As many of these owners turn their passion into a business, so do the developers behind the technology that the industry relies on. What makes the beverage industry unique is that the brand usually does not fit into just one category; they have a retail store, an on-site bistro or restaurant, warehousing and distribution, as well as an e-commerce store selling products online. Whether you are a new business or moving towards your next growth stage, ideally you search for that one solution that just does it all – inventory, sales, membership, credit accounts, reporting, and analytics. So, is there a point of sale VinStream allows wineries to sell and manage their wine club memberships, batch process club payments and automatically assign member discounts for in-store purchases. 28

(POS) software that handles all of this? In fact, there is. And we are Canadian! Lightspeed is a Montreal-based POS system which empowers retailers and restauranteurs around the world to achieve business success. Established in 2005, Lightspeed currently boasts over 60,000 businesses in over 100 countries on their cloud-based platform. Lightspeed employs over 600 employees with over 250 certified partners worldwide, and with a recent investment of $250 million from Caisse de Depot, they are one of Canada’s fastest-growing tech companies. VinStream is an Okanagan-based membership management software which integrates to Lightspeed POS creating a complete platform for the wine industry. Founder and CEO of VinStream, Tasha Da Silva, proudly boasts that the Lightspeed-VinStream combination is superior because of its centralized inventory and seamless integration of all sales activities, from the warehouse and front counter to online and mobile devices. VinStream allows wineries to sell and manage their wine club memberships, batch process club payments and automatically assign member discounts for in-store purchases. Additionally, it auto-creates Doc 60s used for licensees and simplifies the direct sales reporting mandated by the B.C. liquor board for compliance. VinStream can be used by more than just a winery or brewery. It is adaptable to any business with a membership or subscription offering. This all-in-one solution provides a leading edge on technology that can take a winery from a seasonal operation to a year-round business model with a strong digital sales strategy. The advanced features of Lightspeed plus VinStream gives managers and small business owners the ability to operate with big ambitions. o 29

A complete platform for the<br />

wine industry<br />

Lightspeed is a Montreal-based POS system which empowers retailers<br />

and restauranteurs around the world to achieve business success.<br />

VinStream is an Okanagan-based membership management software<br />

which integrates to Lightspeed POS creating a complete platform for the<br />

wine industry.<br />

Technology can be a scary word for any business<br />

owner, let alone for a small winery owner who<br />

wears multiple hats. They are the winemaker,<br />

the vineyard manager, tasting room pourer, and the<br />

marketing department. Many shy away from the<br />

thought of technology when they aren’t familiar with it<br />

as it can be too overwhelming. Technology shouldn’t be<br />

something to fear, but rather to embrace, as it is there<br />

to make things easier and help your business succeed.<br />

The Okanagan wine industry is booming and right<br />

behind them, a growing number of craft breweries<br />

and distillers. As many of these owners turn their<br />

passion into a business, so do the developers behind<br />

the technology that the industry relies on. What makes<br />

the beverage industry unique is that the brand usually<br />

does not fit into just one category; they have a retail<br />

store, an on-site bistro or restaurant, warehousing and<br />

distribution, as well as an e-commerce store selling<br />

products online. Whether you are a new business<br />

or moving towards your next growth stage, ideally<br />

you search for that one solution that just does it<br />

all – inventory, sales, membership, credit accounts,<br />

reporting, and analytics. So, is there a point of sale<br />

VinStream allows wineries to sell and manage their wine club memberships, batch process club payments and automatically assign member<br />

discounts for in-store purchases.<br />

28

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