Smorgasboarder_Edition_45
Jye Gudenswager of Gen 4 Surfboards, Smorgasboarder Podcast, Fight for the Bight, road fuel recipes, surfboards, Fuzzeilear and more
Jye Gudenswager of Gen 4 Surfboards, Smorgasboarder Podcast, Fight for the Bight, road fuel recipes, surfboards, Fuzzeilear and more
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smorgasboarder<br />
“We still use all the same materials as the top guys<br />
like the foam, cloth and the resin is all of the highest<br />
standard available. We don’t really have a massive profit<br />
margin but we figured if we were selling to stores, the<br />
profit margin would stay the same anyway. So that’s<br />
where we want our consumers to look at buying online<br />
by creating a big following through social media so<br />
people see our boards and know they're just as good as<br />
the big names, but with a more affordable price tag.”<br />
With professional surfers such as Mitch Parkinson<br />
and Ellie-Jean Coffey among Jye’s team riders, there’s<br />
not much need for proof that Gen4 are producing<br />
high quality sticks. Jye mainly specialises in high<br />
performance surfboards but also insists that Gen4<br />
caters for every type of surfer.<br />
“We mainly make high-performance surfboards but<br />
we also make fishes and hybrid style boards. Our fish<br />
designs are constructed with the capabilities to surf<br />
like a performance board, because if you’re not a great<br />
surfer, we still want you to be improving instead of<br />
just being stuck in the same spot. It offers the average<br />
surfer an opportunity to progress easily into our more<br />
high-performance models.<br />
“We have the ‘Allstar’, which is our high-performance<br />
for when the waves are pumping. We have the ‘Black<br />
Magic’, which is our all round performance board<br />
which is basically our go to board for the whole team,<br />
it just goes in everything. They all froth off it and it<br />
is probably our most popular model. Another of our<br />
popular models is the ‘Hybrid’, which is a combination<br />
of one of our fish models the ‘Bull’ and the ‘Black<br />
Magic’ model, we just joined them together, which<br />
gives you heaps of foam up the front and the tail of the<br />
‘Black Magic’ so it’s still really responsive. Finally, we<br />
have the ‘Bull’ our fish model, and the ‘Little Secret’<br />
which has a little secret to it (laughs).”<br />
With aspirations to become one of the biggest<br />
surfboard brands in the world, Jye is certainly heading<br />
in the right direction. With over 80 years of family<br />
knowledge behind him mixed with the passion,<br />
determination and love that Jye pours into his<br />
surfboard design, we wouldn't put it past him.<br />
For the bigger, longer conversation, listen at<br />
smorgasboarder.com.au/podcast<br />
itunes spotify buzzsprout<br />
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