Mexico City Office MEXICO CITY - Landor Associates

Marcela Garces Promoted to Managing Director of
Landor Associates’ Mexico City Office
MEXICO CITY (AUGUST 16, 2011) - Landor Associates, a leading strategic
brand consulting and design firm, today announced the promotion of
Marcela Garces, (47), to managing director of its Mexico City office. Garces
had been acting co-managing director, along with the financial director, for
the last six months. Garces joined Landor as a senior consultant in 2007.
Boasting an amazing and inspiring group of
current and future stars in the Mexico City
office, Garces will be focused on helping
employees further develop their skills, while
also growing the office to better meet client
needs. Current clients of the Mexico City
office include Procter & Gamble, Banamex,
Danone, Mead Johnson, and PepsiCo, from
which the office won the 2010 Best Partner
Award.
Craig Branigan, Chairman and acting CEO
of Landor, said, “Marcela has been a
talented team player for the Mexico City
office since she joined us four years ago. Her natural leadership ability and
dedication to helping clients solve their biggest branding challenges, while
growing their business, has made her an integral part of our team. This
promotion is a true reflection of all that she’s done and we hope will continue
to do. I wish her nothing but the best in this new role.”
Garces brings with her more than 20 years of experience in brand strategy
and marketing. Prior to joining Landor, she served as marketing manager at
The Walt Disney Company, where she was responsible for the consumer
products division and the Disney Channel. Prior to Disney, she was in
marketing for both Black & Decker and Procter & Gamble.
“I am extremely excited to begin this new phase at Landor as the managing
director of the Mexico City office,” said Garces. I have enjoyed the last four
years immeasurably, always learning and growing with an amazing group of
colleagues. I look forward to expanding our reach with clients across sectors
and categories, while also supporting our employees in new and innovative
ways.”

Garces received her business administration degree from Universidad
Iberoamericana in Mexico. She is English/Spanish bilingual.
For More Information
Mindy Romero Taylor Pointon
Landor Associates Cohn & Wolfe
212-614-5261 415-365-8547
mindy.romero@landor.com taylor.pointon@cohnwolfe.com
About Landor Associates
Landor Associates is one of the world’s leading strategic brand consulting
and design firms. Founded by Walter Landor in 1941, Landor pioneered
many of the research, design, and consulting methods that are now
standard in the branding industry. Partnering with clients, Landor drives
business transformation and performance by creating brands that are more
innovative, progressive, and dynamic than their competitors.
Landor’s holistic approach to branding is a balance of rigorous, businessdriven
thinking and exceptional creativity. Its work spans the full breadth of
branding services, including brand research and valuation, brand positioning
and architecture, naming and writing, corporate identity and consumer
packaging design, branded experience, brand equity management, brand
engagement, and digital branding.
With 21 offices in 16 countries, Landor’s current and past clients include
some of the world’s most powerful brands, including BlackBerry, Citi, the
Council on Foreign Relations, Diageo, Hilton Hotels, HP, Jet Airways,
Microsoft, MillerCoors, Panasonic, PGA of America, Procter & Gamble, Taj
Hotels Resorts and Palaces, and Verizon.
Landor is a member of the Young & Rubicam Brands network within WPP,
one of the world's largest marketing and communications firms.
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