CASE Program Brochures
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CAL STATE LA<br />
C.A.S.E.<br />
PROJECTS<br />
C O L L E G E O F B U S I N E S S A N D E C O N O M I C S
NBCUniversal collaborated with the College of Business and<br />
Economics Marketing Department to bring their current marketing<br />
issues to Cal StateL.A. students to find solutions. Students worked on<br />
real-world data and problems facing a leading company in the<br />
entertainment industry to find solutions. Students finished the project<br />
and presented their solutions to NBCUniversal executives.
The C.A.S.E. (Connecting Alumni and Students with Employers) <strong>Program</strong> at<br />
the College of Business and Economics is designed to encourage<br />
student/faculty research to support large and small businesses. Research<br />
projects include marketing and sales, computer information systems,<br />
management, finance, accounting, real estate, economics and much more.<br />
The research will be led by a faculty advisor and conducted by undergraduate<br />
or graduate students.
T H E S T U D E N T S W H O<br />
“<br />
A R T I C I P A T E D I N T H E C . A . S . E .<br />
P<br />
R O G R A M A R E A H E A D O F T H E<br />
P<br />
A M E . T H E Y A R E S E T T I N G<br />
G<br />
H E M S E L V E S A P A R T F R O M T H E<br />
T<br />
O M P E T I T I O N . ”<br />
C<br />
V A N E S S A F A G G I O L L Y , C F O<br />
-<br />
M E R I S A L F O O D S L L C<br />
A
T H A N K S F O R Y O U R<br />
“<br />
T U D E N T S ' B R I L L I A N T<br />
S<br />
R E S E N T A T I O N A B O U T O U R<br />
P<br />
O M P A N Y , I T W A S A G R E A T<br />
C<br />
X P E R I E N C E F O R U S A S A N<br />
E<br />
N S I D E R T O H E A R I N S I G H T S<br />
I<br />
R O M T O P S T U D E N T S F R O M<br />
F<br />
N E O F T H E B E S T L O C A L<br />
O<br />
N I V E R S I T I E S A N D T O<br />
U<br />
O M M U N I C A T E W I T H T H E M<br />
C<br />
H E Y A L L D I D A R E A L L Y<br />
T<br />
R E A T J O B I N R E S E A R C H<br />
G<br />
N D P R E S E N T A T I O N . V E R Y<br />
A<br />
O L I D A N D I N F O R M A T I V E<br />
S<br />
R E S E N T A T I O N , A L O T O F<br />
P<br />
N S I G H T F U L I D E A S .<br />
I<br />
H A N K Y O U F O R G I V I N G<br />
T<br />
H E M O P P O R T U N I T I E S T O<br />
T<br />
X P L O R E O U R B U S I N E S S A N D<br />
E<br />
E T T H E M P R E S E N T I T T O U S . ”<br />
L<br />
F A C E T O F A C E .<br />
- Y A M I B U Y C E O
Y : B<br />
R N O L D S A N D I E G O<br />
A<br />
A B R I E L R O M E R O<br />
G<br />
I A H U I H O N G<br />
J<br />
I C H E L L E M I R A N D A<br />
M<br />
I Q I N G J I<br />
Y<br />
O R G A N I Z A T I O N A L D I A G N O S I S O F Y A M I B U Y<br />
Yamibuy is an online retailer of products and snacks with a target market of Asian-Americans<br />
and Asians in the United States. In this consulting project, MBA students prepared an<br />
organizational diagnosis and overall evaluation of Yamibuy. The research included the<br />
company’s business strategy and business processes, analysis of key areas such as the<br />
external environment and how Yamibuy performs in comparison to its competitors,<br />
diagnosis of its organizational culture and structure, its financial performance, its supply<br />
chain operations, selected human resources processes, IT operations, and an evaluation of its<br />
marketing mix. Conclusions and recommendations were presented to the company CEO.
Y : B<br />
E C E S O N G<br />
C<br />
R E G L E N A R D S O N<br />
G<br />
E E L P A T E L<br />
N<br />
R I Y A S H A R M A<br />
P<br />
I C H E L L E T O R I Y A M A<br />
R<br />
X I A O B A I L I<br />
W H A T ’ S N E X T F O R S C H A R P ?<br />
A N O R G A N I Z A T I O N A L D I A G N O S I S O F T H E<br />
S O U T H E R N C A L I F O R N I A H E A L T H A N D<br />
R E H A B I L I T A T I O N P R O G R A M<br />
The Southern California Health and Rehabilitation <strong>Program</strong> (SCHARP) organization<br />
provides mental health, behavioral health, rehabilitation services, and housing<br />
placement services for the vulnerable ethnic minority population of South Los Angeles.<br />
SCHARP was considering expanding its services by integrating full-time Primary Care<br />
Service in addition to its existing programs.<br />
The consulting project examined SCHARP’s mission, vision and organizational culture,<br />
as well as the leadership and conflict management styles of its leaders. The project<br />
examined the business strategy and resources in order to assess whether integrating<br />
full-time primary care would be sustainable and financially appropriate for SCHARP.<br />
An analysis of the facility and staffing requirements was conducted to determine<br />
necessary personnel and capacity to meet the patient volume. SCHARP’s current<br />
primary care services and operational procedures were evaluated to find potential<br />
improvements in quality and efficiency, as well as service quality using the SERVQUAL<br />
framework. Finally, a marketing plan was developed based both an internal and<br />
external perspective to approach potential new clients. Results were presented and<br />
discussed with SCHARP’s senior management.
Y : B<br />
A N I E L L E M U L L E N<br />
D<br />
G A N G A A L Y C E<br />
N<br />
E I F U L<br />
A C H E L R I V E R A<br />
R<br />
U E Z H E N L I A N G<br />
X<br />
O R G A N I Z A T I O N A L D I A G N O S I S O F L U C Y P A R I S<br />
In this consulting project, candidates for the MBA degree prepared an organizational<br />
diagnosis and overall evaluation of Lucy Paris, the apparel company. Both outside<br />
research and company information were collected to analyze the company’s current<br />
business strategy and business processes, including a review of Lucy Paris’ performance<br />
relative to its competitors, Lucy Paris’ business strategy, its organizational culture and<br />
structure, supply chain operations, its marketing mix, as well as an internal financial<br />
analysis. Conclusions and recommendations were presented to the company CEO.
Y : B<br />
A R C O S L O P E Z<br />
M<br />
I C H A E L R O G E R S<br />
M<br />
O S E M A R I E A M P I L<br />
R<br />
A S S E S S M E N T A N D E V A L U A T I O N O F A E C O M &<br />
P R O J E C T M A N A G E M E N T / C O N S T R U C T I O N<br />
M A N A G E M E N T ( P M C M ) S E R V I C E S D I V I S I O N<br />
In this consulting project, candidates for the MBA degree prepared an<br />
organizational diagnosis and overall evaluation of AECOM and one of its’ regional<br />
business lines, Western Region Project Management/Construction Management<br />
(PMCM) Services division. Both outside research and company information were<br />
collected to analyze the company’s competitive advantage, key markets,<br />
marketing mix, organizational structure, corporate social responsibility and<br />
financial performance compared to the industries it serves. Conclusions and<br />
recommendations were presented to the company executives.