CASE Program Brochures

CAL STATE LA
C.A.S.E.
PROJECTS
C O L L E G E O F B U S I N E S S A N D E C O N O M I C S

NBCUniversal collaborated with the College of Business and
Economics Marketing Department to bring their current marketing
issues to Cal StateL.A. students to find solutions. Students worked on
real-world data and problems facing a leading company in the
entertainment industry to find solutions. Students finished the project
and presented their solutions to NBCUniversal executives.

The C.A.S.E. (Connecting Alumni and Students with Employers) Program at
the College of Business and Economics is designed to encourage
student/faculty research to support large and small businesses. Research
projects include marketing and sales, computer information systems,
management, finance, accounting, real estate, economics and much more.
The research will be led by a faculty advisor and conducted by undergraduate
or graduate students.

T H E S T U D E N T S W H O
“
A R T I C I P A T E D I N T H E C . A . S . E .
P
R O G R A M A R E A H E A D O F T H E
P
A M E . T H E Y A R E S E T T I N G
G
H E M S E L V E S A P A R T F R O M T H E
T
O M P E T I T I O N . ”
C
V A N E S S A F A G G I O L L Y , C F O
-
M E R I S A L F O O D S L L C
A

T H A N K S F O R Y O U R
“
T U D E N T S ' B R I L L I A N T
S
R E S E N T A T I O N A B O U T O U R
P
O M P A N Y , I T W A S A G R E A T
C
X P E R I E N C E F O R U S A S A N
E
N S I D E R T O H E A R I N S I G H T S
I
R O M T O P S T U D E N T S F R O M
F
N E O F T H E B E S T L O C A L
O
N I V E R S I T I E S A N D T O
U
O M M U N I C A T E W I T H T H E M
C
H E Y A L L D I D A R E A L L Y
T
R E A T J O B I N R E S E A R C H
G
N D P R E S E N T A T I O N . V E R Y
A
O L I D A N D I N F O R M A T I V E
S
R E S E N T A T I O N , A L O T O F
P
N S I G H T F U L I D E A S .
I
H A N K Y O U F O R G I V I N G
T
H E M O P P O R T U N I T I E S T O
T
X P L O R E O U R B U S I N E S S A N D
E
E T T H E M P R E S E N T I T T O U S . ”
L
F A C E T O F A C E .
- Y A M I B U Y C E O

Y : B
R N O L D S A N D I E G O
A
A B R I E L R O M E R O
G
I A H U I H O N G
J
I C H E L L E M I R A N D A
M
I Q I N G J I
Y
O R G A N I Z A T I O N A L D I A G N O S I S O F Y A M I B U Y
Yamibuy is an online retailer of products and snacks with a target market of Asian-Americans
and Asians in the United States. In this consulting project, MBA students prepared an
organizational diagnosis and overall evaluation of Yamibuy. The research included the
company’s business strategy and business processes, analysis of key areas such as the
external environment and how Yamibuy performs in comparison to its competitors,
diagnosis of its organizational culture and structure, its financial performance, its supply
chain operations, selected human resources processes, IT operations, and an evaluation of its
marketing mix. Conclusions and recommendations were presented to the company CEO.

Y : B
E C E S O N G
C
R E G L E N A R D S O N
G
E E L P A T E L
N
R I Y A S H A R M A
P
I C H E L L E T O R I Y A M A
R
X I A O B A I L I
W H A T ’ S N E X T F O R S C H A R P ?
A N O R G A N I Z A T I O N A L D I A G N O S I S O F T H E
S O U T H E R N C A L I F O R N I A H E A L T H A N D
R E H A B I L I T A T I O N P R O G R A M
The Southern California Health and Rehabilitation Program (SCHARP) organization
provides mental health, behavioral health, rehabilitation services, and housing
placement services for the vulnerable ethnic minority population of South Los Angeles.
SCHARP was considering expanding its services by integrating full-time Primary Care
Service in addition to its existing programs.
The consulting project examined SCHARP’s mission, vision and organizational culture,
as well as the leadership and conflict management styles of its leaders. The project
examined the business strategy and resources in order to assess whether integrating
full-time primary care would be sustainable and financially appropriate for SCHARP.
An analysis of the facility and staffing requirements was conducted to determine
necessary personnel and capacity to meet the patient volume. SCHARP’s current
primary care services and operational procedures were evaluated to find potential
improvements in quality and efficiency, as well as service quality using the SERVQUAL
framework. Finally, a marketing plan was developed based both an internal and
external perspective to approach potential new clients. Results were presented and
discussed with SCHARP’s senior management.

Y : B
A N I E L L E M U L L E N
D
G A N G A A L Y C E
N
E I F U L
A C H E L R I V E R A
R
U E Z H E N L I A N G
X
O R G A N I Z A T I O N A L D I A G N O S I S O F L U C Y P A R I S
In this consulting project, candidates for the MBA degree prepared an organizational
diagnosis and overall evaluation of Lucy Paris, the apparel company. Both outside
research and company information were collected to analyze the company’s current
business strategy and business processes, including a review of Lucy Paris’ performance
relative to its competitors, Lucy Paris’ business strategy, its organizational culture and
structure, supply chain operations, its marketing mix, as well as an internal financial
analysis. Conclusions and recommendations were presented to the company CEO.

Y : B
A R C O S L O P E Z
M
I C H A E L R O G E R S
M
O S E M A R I E A M P I L
R
A S S E S S M E N T A N D E V A L U A T I O N O F A E C O M &
P R O J E C T M A N A G E M E N T / C O N S T R U C T I O N
M A N A G E M E N T ( P M C M ) S E R V I C E S D I V I S I O N
In this consulting project, candidates for the MBA degree prepared an
organizational diagnosis and overall evaluation of AECOM and one of its’ regional
business lines, Western Region Project Management/Construction Management
(PMCM) Services division. Both outside research and company information were
collected to analyze the company’s competitive advantage, key markets,
marketing mix, organizational structure, corporate social responsibility and
financial performance compared to the industries it serves. Conclusions and
recommendations were presented to the company executives.