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CARIITTI 20 YEARS<br />
CARIITTI BRINGS BRILLIANCE AND JOY TO YOUR LIFE<br />
"Anci<strong>en</strong>t Greek mythology had three goddesses of charm and beauty – Aglaea (brilliance), Euphrosyne (joy) and Thalia<br />
(abundance) – giving people joy and charm. They were also known as Charites or Graces."<br />
The story of Cariitti began at the <strong>en</strong>d of the 1940s, in Kari Ruokon<strong>en</strong>’s childhood. At a time wh<strong>en</strong> toys were scarce, little Kari<br />
was fascinated by a torch he had se<strong>en</strong> in the shop. How exciting it would be to explore the secrets of the shady woods and<br />
reveal them by the beam of the torch, or play with shadows in the dark cellar – and how the same torch could bring warmth<br />
and safety wh<strong>en</strong> needed. That torch cost 90 Finnish p<strong>en</strong>ni, a small fortune for a little boy. For more than two months, Kari<br />
saved his pocket money to fulfil his dream.<br />
Later on in life, lighting became Kari’s profession. Having set up lighting companies and finally <strong>en</strong>ding up as the managing<br />
director of the r<strong>en</strong>owned Valaisinpaja lighting manufacturer in Kirkkonummi, near Helsinki, he decided to buy the company<br />
with his family. Wh<strong>en</strong> the Ruokon<strong>en</strong> family took over Valaisinpaja in 1998, they thought of a new name for it, Cariitti.<br />
These decades have be<strong>en</strong> a time of change. The developm<strong>en</strong>t of LED lighting has transformed the world, and lighting<br />
technology continues to break new territory. Throughout these times, Cariitti’s mission – unique experi<strong>en</strong>ces in light – has<br />
remained unchanged.<br />
Wh<strong>en</strong> many other lighting manufacturers simply seek to increase the amount of light, Cariitti aims much higher. Our vision is<br />
to create light beautifully, stylishly and attractively. Cariitti continues to bring brilliance, joy and abundance to people’s lives,<br />
just as the three Charites of the anci<strong>en</strong>t Greeks.<br />
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www.<strong>cariitti</strong>.com