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Ryerson GCM Grad Book 2019

Grad book showcasing the 2019 graduates from the Graphic Communications Management program at Ryerson University (Toronto, Canada).

Grad book showcasing the 2019 graduates from the Graphic Communications Management program at Ryerson University (Toronto, Canada).

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If you could add<br />

a new course to<br />

<strong>GCM</strong>, what would<br />

it be and why?<br />

How do you plan to<br />

make your mark in<br />

the print industry?<br />

JB<br />

If I could add a new course to <strong>GCM</strong> it would be<br />

an advanced design course. My reason being that<br />

myself and many of my fellow classmates would<br />

appreciate even more opportunities to showcase<br />

and expand our design abilities. Additionally,<br />

the design courses we have had at <strong>GCM</strong> had<br />

been at the beginning of our university careers<br />

and were primarily focused on how to use the<br />

Adobe Creative Suite. Moving forward I hope<br />

that <strong>GCM</strong> not only adds more design courses to<br />

the curriculum but also creates a graphic design<br />

concentration to support students heading into<br />

that field of our industry.<br />

I plan on making my mark in this industry<br />

through cosmetic packaging. Across the beauty<br />

industry brands, for the most part, follow the<br />

same trends and end up producing practically<br />

identical products as one another. However,<br />

the way these brands differentiate themselves<br />

and exhibit their brand’s value is through their<br />

packaging. After graduation, I plan on becoming<br />

a part of a brand’s packaging team and work to<br />

communicate our brand’s worth and message<br />

to the customer by engaging their senses when<br />

coming in contact with our product/package.<br />

PACKAGING<br />

37

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