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2019 February Paso Robles Magazine

The Story of Us — Paso Robles Magazine. A monthly look at our remarkable community.

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Something Worth Reading<br />

THE STORY OF US | VOLUME XVIII | NO. 10<br />

PUBLISHER & EDITOR-IN-CHIEF<br />

Nicholas Mattson<br />

PUBLISHER, OPERATIONS<br />

Hayley Mattson<br />

LEAD AD DESIGN<br />

Denise McLean<br />

LAYOUT & DESIGN<br />

Travis Ruppe<br />

EDITOR, LAYOUT & DESIGN<br />

Luke Phillips<br />

PREPRESS PRODUCTION<br />

Sue Dill<br />

CONTRIBUTORS<br />

Meagan Friberg<br />

Millie Drum<br />

Tonya Strickland<br />

Melissa Chavez<br />

Lisa Robinson<br />

Sarah Pope<br />

Bec Braitling<br />

Lynne Schmitz<br />

Mark Diaz<br />

Cassandra Frey<br />

Tom O’Brien<br />

AD CONSULTANTS<br />

“<strong>Magazine</strong> Mama” Millie Drum<br />

millie@pasomagazine.com<br />

Pam Osborn<br />

pam@pasomagazine.com<br />

Jamie Self<br />

jamie@pasomagazine.com<br />

Karli Twisselman<br />

karli@pasomagazine.com<br />

Carmen Kessler<br />

carmen@pasomagazine.com<br />

John Lozano<br />

john@pasomagazine.com<br />

Dana McGraw<br />

dana@pasomagazine.com<br />

31,000 Printed | 26,700 Mailed Locally!<br />

<strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong> is published monthly and distributed FREE to every residence and<br />

business in <strong>Paso</strong> <strong>Robles</strong> 93446, Templeton 93465, Shandon 93461, Bradley 93426, and<br />

San Miguel 93451 zip codes. Postage paid at <strong>Paso</strong> <strong>Robles</strong>, CA 93446.<br />

4,300 Dropped at High Traffic Locations in SLO County<br />

<strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong> is also available for our visitors at wineries, Chamber of Commerce,<br />

North County Transportation Center, local motels, hotels, vacation homes, B&Bs, the airport,<br />

doctor’s offices, restaurants, and other high-traffic hotspots.<br />

Subscriptions<br />

CONTACT US<br />

(805) 239-1533<br />

pasomagazine.com<br />

publisher@pasomagazine.com<br />

MAIL: P.O. Box 3996<br />

<strong>Paso</strong> <strong>Robles</strong>, CA 93447<br />

OFFICE: 1244 Pine St. Suite 204<br />

<strong>Paso</strong> <strong>Robles</strong>, CA 93446<br />

Proud to be Local!<br />

<strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong> ©2018<br />

is a local business owned and published by<br />

local people — Nicholas & Hayley Mattson<br />

*No part of this publication may be reproduced in any form by<br />

any means without written consent from <strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong>.<br />

Find and Share<br />

‘The Story Of Us’ Online at<br />

pasomagazine.com<br />

Like and Follow us:<br />

Facebook: @pasomagazine<br />

Instagram: @pasomagazine<br />

Twitter: @thepasomagazine<br />

EDITORIAL DEADLINE<br />

5 th of each month preceding publication<br />

AD RESERVATION DEADLINE<br />

8 th of each month preceding publication<br />

PASOMAGAZINE.COM/ADVERTISE<br />

Share with your loved ones! Annual subscriptions to <strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong>, mailed<br />

to areas beyond the described distribution areas, are available for $26.99 per year (no<br />

international mailing). Subscribe online at pasomagazine.com/subscribe.<br />

“I walk every day, and I look at<br />

the mountains and the fields and<br />

the small city, and I say: ‘Oh my<br />

God, what a blessing.’ Then you<br />

realise it’s important to put it in<br />

a context beyond this woman,<br />

this man, this city, this country,<br />

this universe.”<br />

— Paulo Coelho<br />

Are we there yet? Sometimes,<br />

the federal government<br />

has me feeling like<br />

I’m in the back seat of the station<br />

wagon and the parents are having<br />

that argument about directions.<br />

Do all roads lead to Rome? Or<br />

home? Or … are we there yet?<br />

I hope you all are feeling the<br />

love. It is time to love something and keep a good thing going in <strong>2019</strong>.<br />

It doesn’t have to be that Eros love. Maybe it is just loving you. So our<br />

<strong>February</strong> issue is partly dedicated to loving ourselves — health, wellness,<br />

fitness, and personal growth. It’s hard to fit every topic in, but take a look<br />

at some of our articles and try something new. If you don’t find what you<br />

are looking for here, remember to remember … take care of you in the<br />

way you need to.<br />

We are really happy with the team coming together here at <strong>Paso</strong> <strong>Robles</strong><br />

& Colony <strong>Magazine</strong>s. We continue to be blessed with great talent that<br />

really makes it all come together. We have long-time leaders helping keep<br />

the ship sailing north, and we have some new fresh ideas and energy. It<br />

all amounts to more focus on our content, both advertising and editorial,<br />

and it is proving a success in both accounts.<br />

We were really excited to hear from Tami Jo at Tooth & Nail Winery<br />

that they had immediate success with their ad with us in January. We also<br />

heard one of our Holiday Gift Guide advertisers, Hope Chest Emporium,<br />

did 45 percent increase year-over-year in December. And that isn’t all.<br />

We love being a part of the success of our business community, and<br />

we really feel strongly about that success continuing in <strong>2019</strong>. We are<br />

confident that it is our team, and our connection to the community, that<br />

will determine our success — whether the stock market or the federal<br />

government can figure out what it wants to do, we are going to work to<br />

make our community and our partners successful.<br />

Our business is assisting your business, and with a distribution of<br />

50,000 copies in the North San Luis Obispo County, success is within in<br />

reach. With our dedication to writing “Something Worth Reading” we are<br />

always grateful to the community for doing “Something Worth Writing.”<br />

Benjamin Franklin and Thomas Fuller would be proud of us.<br />

When we come together on an idea, or a 6- or 12-month marketing<br />

campaign for our clients, we celebrate the best community in the world,<br />

and that is what we want glowing from our pages. Keep it going!<br />

Please enjoy this issue of PASO <strong>Magazine</strong>.<br />

Nicholas Mattson<br />

805-239-1533<br />

nic@pasomagazine.com<br />

Editorial Policy<br />

Commentary reflects the views of the writers and does not necessarily reflect those of <strong>Paso</strong><br />

<strong>Robles</strong> <strong>Magazine</strong>. <strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong> is delivered free to 26,700 addresses in North<br />

San Luis Obispo County. Our costs are paid entirely by advertising revenue. Our Local<br />

Business section spotlights select advertisers, but all other stories are determined solely by<br />

our editors. Submit ideas, press releases, letters and photos to editor@pasomagazine.com.<br />

For advertising inquiries and rates email publisher@pasomagazine.com, or<br />

contact one of our Adversting Representatives listed above.<br />

If thou wouldest win Immortality<br />

of Name, either do things worth<br />

the writing, or write things<br />

worth the reading.<br />

— Thomas Fuller, 1727<br />

8 | pasomagazine.com PASO <strong>Magazine</strong>, <strong>February</strong> <strong>2019</strong>

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