2019 February Paso Robles Magazine
The Story of Us — Paso Robles Magazine. A monthly look at our remarkable community.
The Story of Us — Paso Robles Magazine. A monthly look at our remarkable community.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Something Worth Reading<br />
THE STORY OF US | VOLUME XVIII | NO. 10<br />
PUBLISHER & EDITOR-IN-CHIEF<br />
Nicholas Mattson<br />
PUBLISHER, OPERATIONS<br />
Hayley Mattson<br />
LEAD AD DESIGN<br />
Denise McLean<br />
LAYOUT & DESIGN<br />
Travis Ruppe<br />
EDITOR, LAYOUT & DESIGN<br />
Luke Phillips<br />
PREPRESS PRODUCTION<br />
Sue Dill<br />
CONTRIBUTORS<br />
Meagan Friberg<br />
Millie Drum<br />
Tonya Strickland<br />
Melissa Chavez<br />
Lisa Robinson<br />
Sarah Pope<br />
Bec Braitling<br />
Lynne Schmitz<br />
Mark Diaz<br />
Cassandra Frey<br />
Tom O’Brien<br />
AD CONSULTANTS<br />
“<strong>Magazine</strong> Mama” Millie Drum<br />
millie@pasomagazine.com<br />
Pam Osborn<br />
pam@pasomagazine.com<br />
Jamie Self<br />
jamie@pasomagazine.com<br />
Karli Twisselman<br />
karli@pasomagazine.com<br />
Carmen Kessler<br />
carmen@pasomagazine.com<br />
John Lozano<br />
john@pasomagazine.com<br />
Dana McGraw<br />
dana@pasomagazine.com<br />
31,000 Printed | 26,700 Mailed Locally!<br />
<strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong> is published monthly and distributed FREE to every residence and<br />
business in <strong>Paso</strong> <strong>Robles</strong> 93446, Templeton 93465, Shandon 93461, Bradley 93426, and<br />
San Miguel 93451 zip codes. Postage paid at <strong>Paso</strong> <strong>Robles</strong>, CA 93446.<br />
4,300 Dropped at High Traffic Locations in SLO County<br />
<strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong> is also available for our visitors at wineries, Chamber of Commerce,<br />
North County Transportation Center, local motels, hotels, vacation homes, B&Bs, the airport,<br />
doctor’s offices, restaurants, and other high-traffic hotspots.<br />
Subscriptions<br />
CONTACT US<br />
(805) 239-1533<br />
pasomagazine.com<br />
publisher@pasomagazine.com<br />
MAIL: P.O. Box 3996<br />
<strong>Paso</strong> <strong>Robles</strong>, CA 93447<br />
OFFICE: 1244 Pine St. Suite 204<br />
<strong>Paso</strong> <strong>Robles</strong>, CA 93446<br />
Proud to be Local!<br />
<strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong> ©2018<br />
is a local business owned and published by<br />
local people — Nicholas & Hayley Mattson<br />
*No part of this publication may be reproduced in any form by<br />
any means without written consent from <strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong>.<br />
Find and Share<br />
‘The Story Of Us’ Online at<br />
pasomagazine.com<br />
Like and Follow us:<br />
Facebook: @pasomagazine<br />
Instagram: @pasomagazine<br />
Twitter: @thepasomagazine<br />
EDITORIAL DEADLINE<br />
5 th of each month preceding publication<br />
AD RESERVATION DEADLINE<br />
8 th of each month preceding publication<br />
PASOMAGAZINE.COM/ADVERTISE<br />
Share with your loved ones! Annual subscriptions to <strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong>, mailed<br />
to areas beyond the described distribution areas, are available for $26.99 per year (no<br />
international mailing). Subscribe online at pasomagazine.com/subscribe.<br />
“I walk every day, and I look at<br />
the mountains and the fields and<br />
the small city, and I say: ‘Oh my<br />
God, what a blessing.’ Then you<br />
realise it’s important to put it in<br />
a context beyond this woman,<br />
this man, this city, this country,<br />
this universe.”<br />
— Paulo Coelho<br />
Are we there yet? Sometimes,<br />
the federal government<br />
has me feeling like<br />
I’m in the back seat of the station<br />
wagon and the parents are having<br />
that argument about directions.<br />
Do all roads lead to Rome? Or<br />
home? Or … are we there yet?<br />
I hope you all are feeling the<br />
love. It is time to love something and keep a good thing going in <strong>2019</strong>.<br />
It doesn’t have to be that Eros love. Maybe it is just loving you. So our<br />
<strong>February</strong> issue is partly dedicated to loving ourselves — health, wellness,<br />
fitness, and personal growth. It’s hard to fit every topic in, but take a look<br />
at some of our articles and try something new. If you don’t find what you<br />
are looking for here, remember to remember … take care of you in the<br />
way you need to.<br />
We are really happy with the team coming together here at <strong>Paso</strong> <strong>Robles</strong><br />
& Colony <strong>Magazine</strong>s. We continue to be blessed with great talent that<br />
really makes it all come together. We have long-time leaders helping keep<br />
the ship sailing north, and we have some new fresh ideas and energy. It<br />
all amounts to more focus on our content, both advertising and editorial,<br />
and it is proving a success in both accounts.<br />
We were really excited to hear from Tami Jo at Tooth & Nail Winery<br />
that they had immediate success with their ad with us in January. We also<br />
heard one of our Holiday Gift Guide advertisers, Hope Chest Emporium,<br />
did 45 percent increase year-over-year in December. And that isn’t all.<br />
We love being a part of the success of our business community, and<br />
we really feel strongly about that success continuing in <strong>2019</strong>. We are<br />
confident that it is our team, and our connection to the community, that<br />
will determine our success — whether the stock market or the federal<br />
government can figure out what it wants to do, we are going to work to<br />
make our community and our partners successful.<br />
Our business is assisting your business, and with a distribution of<br />
50,000 copies in the North San Luis Obispo County, success is within in<br />
reach. With our dedication to writing “Something Worth Reading” we are<br />
always grateful to the community for doing “Something Worth Writing.”<br />
Benjamin Franklin and Thomas Fuller would be proud of us.<br />
When we come together on an idea, or a 6- or 12-month marketing<br />
campaign for our clients, we celebrate the best community in the world,<br />
and that is what we want glowing from our pages. Keep it going!<br />
Please enjoy this issue of PASO <strong>Magazine</strong>.<br />
Nicholas Mattson<br />
805-239-1533<br />
nic@pasomagazine.com<br />
Editorial Policy<br />
Commentary reflects the views of the writers and does not necessarily reflect those of <strong>Paso</strong><br />
<strong>Robles</strong> <strong>Magazine</strong>. <strong>Paso</strong> <strong>Robles</strong> <strong>Magazine</strong> is delivered free to 26,700 addresses in North<br />
San Luis Obispo County. Our costs are paid entirely by advertising revenue. Our Local<br />
Business section spotlights select advertisers, but all other stories are determined solely by<br />
our editors. Submit ideas, press releases, letters and photos to editor@pasomagazine.com.<br />
For advertising inquiries and rates email publisher@pasomagazine.com, or<br />
contact one of our Adversting Representatives listed above.<br />
If thou wouldest win Immortality<br />
of Name, either do things worth<br />
the writing, or write things<br />
worth the reading.<br />
— Thomas Fuller, 1727<br />
8 | pasomagazine.com PASO <strong>Magazine</strong>, <strong>February</strong> <strong>2019</strong>