2019 February Paso Robles Magazine

| Business Spotlight
It’s a pleasure to offer congratulations
to Mike and Kim Sherwin
and their family on the third
anniversary of the opening of Bella
Jule Fine Jewelry.
In 1973, Mike’s parents Nick and
Pat put their life savings into a parcel
of rough Australian opals. The
vivid beauty of the stones got Nick
all fired up! So, he went on the gem
and mineral show circuit to sell
opals for three years. In 1976, a location
was secured in the old Bank
of America building on Park Street
and named PAN Opals (P for Pat, N
for Nick). Now, four plus decades
later, Mike and Kim are carrying on
the family legacy of Pan Jewelers to
a new era filled with advancements
in technology while preserving the
tradition of impeccable attention
to detail and customer satisfaction.
FINE JEWELRY
By Millie Drum
While Pan Jewelers was called the
“Jewel of Downtown” for 42 years,
now Bella “Jule” is carrying on the
hometown tradition of this family-owned
and managed business.
The passion the Sherwins feel
for gemstones is far older than
the parcel of opals that started the
business in 1976.
It’s a family legacy bestowed by
Nick’s parents, Mike’s grandparents
John and Katie, amateur geologists
and lapidarists who raised their children
rock and gem hunting. Daily life
meant that Nick and Pat had to run
the store with their young children
Mike and his sister June nearby.
“My dad trained me by sitting me
down next to him on the jeweler’s
bench to watch him,” Mike said.
Years later, Mike received training
at the Gemological Institute
of America and has been keeping
up with cutting edge, state-of-theart
techniques for custom created
designs. Mike’s impeccable attention
to detail brings not only a sense
of confidence to his customers.
His expertise in restoring heirlooms,
repairing jewelry and clocks, engraving
personal items and creating
custom contemporary pieces
adds to the wide array of services
available at Bella Jule.
For work on Rolex and other
high-end timepieces, Bella Jule
has partnered with certified repair
specialists.
The Sherwin family has witnessed
the advancement in technology
that has changed the way jewelry
is made, repaired and restored. To
compliment Mike’s talent on the
jeweler’s bench, Kim’s business
experience keeps the showroom
running smoothly. Soon, daughter
Carrie Mullins will be joining the
family business; working the retail
side and greeting customers. Of
course, Mike and Kim’s 4-year-old
son Mika is behind the counter like
Mike was when he was a young boy.
Mike adds, “Hopefully, he will be
the next one after me.”
If you’re one of the store’s loyal,
long-time customers, you just might
catch a glimpse of Mika’s grandparents
Nick and Pat at the store. In between
enjoying retirement and traveling
in their RV, they keep an eye
on the downtown that has meant so
much to them.
After serving the community for
more than 42 years, thousands
of people own items purchased
from Pan Jewelers — wedding sets,
rings, watches, necklaces, bracelets,
earrings and more for special
occasions; Christmas, Mother’s Day,
Father’s Day, Valentine’s Day and
birthday and recently from Bella
Jule for the past three years. Bella
Jule is truly continuing the legacy
of service through the generations.
“We offer the best service to our
clients. I want my customers to be
ecstatic about what we can offer
them,” Mike said.
During the 3-year anniversary
celebration, selected items will be
30 percent off. Browse and shop at
1224 Pine Street in downtown Paso
Robles. Click bellajule.com for a
closer look at the services, monthly
specials or to shop online!
Better yet, stop in and see the
unique selection of jewelry that is
even more beautiful in person!
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Carmen Rose
32 | pasomagazine.com PASO Magazine, February 2019