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Historic Omaha

An illustrated history of Omaha and the Douglas County area, paired with the histories of companies, families and organizations that make the region great.

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HISTORIC OMAHA<br />

An Illustrated History of <strong>Omaha</strong> and Douglas County<br />

by Bob Reilly, Hugh Reilly & Pegeen Reilly<br />

A Publication of the Douglas County <strong>Historic</strong>al Society


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HISTORIC OMAHA<br />

An Illustrated History of <strong>Omaha</strong> and Douglas County<br />

by Bob Reilly, Hugh Reilly & Pegeen Reilly<br />

Published by the Douglas County <strong>Historic</strong>al Society<br />

<strong>Historic</strong>al Publishing Network<br />

A division of Lammert Incorporated<br />

San Antonio, Texas


✧<br />

The school bus and students at District 29’s<br />

end-of-school picnic in 1921.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

First Edition<br />

Copyright © 2003 <strong>Historic</strong>al Publishing Network<br />

All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, without permission in writing from<br />

the publisher. All inquiries should be addressed to <strong>Historic</strong>al Publishing Network, 11555 Galm Road, Suite 100, San Antonio, Texas, 78254. Phone (210) 688-9006.<br />

ISBN: 1-893619-30-3<br />

Library of Congress Card Catalog Number: 2003112571<br />

<strong>Historic</strong> <strong>Omaha</strong>: An Illustrated History of <strong>Omaha</strong> and Douglas County<br />

authors: Bob Reilly, Hugh Reilly, and Pegeen Reilly<br />

photography editor: Don Snoddy<br />

editorial assistants: Elizabeth Rea, Betty Davis, Barry Combs, and Orville Menard, Ph.D.<br />

contributing writers for “Sharing the Heritage”: Pegeen Reilly, Hugh Reilly, and Stan Struble<br />

cover artist: Vic Donahue<br />

<strong>Historic</strong>al Publishing Network<br />

president: Ron Lammert<br />

vice president: Barry Black<br />

project manager: Wynn Buck<br />

director of operations: Charles A. Newton III<br />

administration: Angela Lake and Donna M. Mata<br />

book sales: Dee Steidle<br />

graphic production: Colin Hart and Mike Reaves<br />

PRINTED IN CANADA<br />

HISTORIC OMAHA<br />

2


CONTENTS<br />

4 FOREWORD<br />

6 CHAPTER I the thunderstick men, prehistory to 1853<br />

14 CHAPTER II the town of <strong>Omaha</strong> City, 1854 to 1900<br />

40 CHAPTER III the huddled masses move west, 1901 to 1941<br />

66 CHAPTER IV war & peace, 1942 to 1975<br />

80 CHAPTER V winding up the century, 1976 to the present<br />

92 EPILOGUE<br />

93 BIBLIOGRAPHY<br />

96 SHARING THE HERITAGE<br />

185 INDEX<br />

191 SPONSORS<br />

192 ABOUT THE AUTHORS<br />

✧<br />

Square dancers swing wide under the<br />

<strong>Omaha</strong> Centennial birthday cake in<br />

July 1954.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CONTENTS<br />

3


FOREWORD<br />

HISTORIC OMAHA<br />

4<br />

This volume is a family project, involving my son Hugh, and daughter, Pegeen. Both of them were born in<br />

Douglas County. I’m the immigrant, arriving in <strong>Omaha</strong> from Massachusetts in 1941, spending the next nine years<br />

in the military or college, then returning to Nebraska for good in 1950. For the three of us, my wife, and the rest of<br />

the family, this has been home.<br />

The most challenging part of this project for us has been condensing the history of this region to thirty thousand<br />

words. That’s about one word for every fifteen and a half Douglas County residents, or 150 words for each year this<br />

text covers. Obviously, some topics receive less attention than they may deserve or may not appear at all. But this<br />

book does provide a panoramic look at the development of this county, using words, pictures and profiles of the<br />

people and institutions that helped create this chronicle. Some of these individuals and institutions are included in<br />

the text; others will be found in the Profiles section that helps complete the picture.<br />

One more caveat: <strong>Omaha</strong> not only registers the majority population in Douglas County, it also figures in most of<br />

the key events over the past 150 years. Still, we tried to include the significant contributions of other communities<br />

when they occurred. And, to atone from some likely omissions, I drove Douglas County one spring afternoon, taking<br />

in the other principal towns. Swinging northwest from <strong>Omaha</strong> and circling back through the southern reaches of<br />

Nebraska’s largest metropolis takes a few hours, if you don’t linger too long in each neighborhood. In the travel<br />

process you leave the Missouri River to your east and strike the meandering Platte to the west, crossing en route the<br />

Elkhorn, Papio, and smaller streams.<br />

What this journey conveys is how proximate are the buildings of <strong>Omaha</strong>’s urban landscape to the farmlands that<br />

influence the city’s economy.<br />

Irvington, originally named Papio, derives its present designation—so one story goes—from a town along the<br />

Hudson in New York. More residential than industrial, to our children, Irvington will always be the place we took<br />

them for homemade ice cream on a summer evening.<br />

Back on Highway 36, you’re greeted by the stands of sentinel windbreak trees, rural mailboxes, undulating hills,<br />

an occasional silo and signs for deer crossings. The highway skirts the north edge of Lake Cunningham, billowing<br />

today in a strong wind and devoid of watercraft. One of the many man-made lakes in the county, this one takes its<br />

name from a former <strong>Omaha</strong> mayor and congressman.<br />

Platted in 1887 and named for a town in Vermont, Bennington, with a population of about eight hundred, has<br />

won its share of awards, including a designation as “Tree City U.S.A.” in 1989 by the Arbor Day Foundation. Its<br />

athletic teams perform well, often against larger communities. When the telephone company tested its automated<br />

dialing system, Bennington hosted the pilot program. A railroad town originally settled by German immigrants, the<br />

present population is more diverse, with many making the daily commute to <strong>Omaha</strong> for work.<br />

A large sign proclaims Bennington as the “HOME OF THE BADGERS,” and the residential area is a combination<br />

of Victorian architecture, prefab dwellings and new structures. The fire department building also houses the town<br />

library. Keno Cabana advertises itself as the best food in town. A new development, Bennington Park, attracts those<br />

who want the advantages of a large city but covet the charm of a small town.<br />

A few miles west lies Elk City. It was originally called Elkhorn City, but confusion with the larger town of Elkhorn,<br />

especially in postal matters, convinced them to abandon the “horn” suffix. The past is everywhere evident here, the<br />

future less certain. The land is still being worked and some attractive houses line the road. They flank a vacant<br />

general store that resembles a movie set. The Ponderosa Bar, quiet today, and nearby Rawhide Creek remind you of<br />

the heyday of television westerns.<br />

Just down the road, Highway 36 abruptly junctions with Highway 275, with the Platte just beyond and Saunders<br />

County on the far side. An old railroad station called Mercer appears on State maps and, further south, a small<br />

airstrip calls itself Warner.<br />

A new stretch of highway takes you into Valley with tracks interposed between the main road and the town. One<br />

of my daughters lived here once, her husband a member of their small police force. Valmont Industries was born<br />

there, introducing center pivot irrigation to the world. Light poles and other products followed, replacing the town’s<br />

earlier reliance on gravel pits and stockyards. There are senior citizen facilities along with a fine park and swimming


pool. The town has endured floods and tornadoes, lost and rebuilt theaters and churches. Its official population of<br />

around two thousand is augmented by relatively recent residential developments at Ginger Cove and Ginger Woods.<br />

Not far away, King Lake offers recreational opportunities along with other nearby campgrounds bordering the<br />

Platte. The unincorporated community of Venice, once planned as a replica of its Italian namesake, sits rather lonely,<br />

its waterways incomplete and its anticipated growth curtailed.<br />

Another town born of the railroad is Waterloo, christened after the Napoleonic battle site in Belgium. Once the<br />

world’s largest producer of vine and seed corn, the town is still dominated by huge seed plants—Golden Harvest and<br />

J.C. Robinson. Noted as the birthplace of many inventions, ranging from horse collar fasteners and shotguns to<br />

tractors and coin counters, it claims to have had more celebrity visitors than any Nebraska town of comparable size.<br />

Before he was president, Franklin D. Roosevelt came here, and Carrie Nation toured the place in 1908. Its<br />

population of less than five hundred is proud of its eating places, like Farmer Brown’s, El Bee’s, Haar’s, Hank’s, and<br />

the Depot Lounge. Also notable are the unique wrought iron street signs and the attractive United Methodist Church.<br />

Its history includes everything from floods to train wrecks, a few nineteenth century shootings, and even a staged<br />

contest between a bobcat and a bulldog.<br />

Once called Chicago, then Douglas, the town of Elkhorn, with a population of around fifteen hundred, sits west<br />

of <strong>Omaha</strong> and, thanks in part to its location, continues to grow. In the year 2000 census, Elkhorn topped all<br />

Nebraska cities with a per capita income figure of $67,234. A senior high school was built here in 1980 on the<br />

former Roberts Dairy Farm, and Metropolitan Community College placed a campus here. Mount Michael Abbey and<br />

High School, a Benedictine establishment founded in 1956, is located north of town.<br />

Ta-Ha-Zouka Park, adopting the Indian word for an “elk’s horn,” features ample play area, tennis courts, and a<br />

World War II tank with the muzzle pointed east. Perhaps this firing position was intended to prevent the spread of<br />

<strong>Omaha</strong> to its borders. If so, the tactics have been ineffective. Housing developments proliferate, and the connection<br />

to Nebraska’s largest city is palpable. Still, Elkhorn vigorously maintains its small town independence. Bernie’s Bar<br />

and Grill welcomes diners while the Circle B Bar and Restaurant displays a large sign proclaiming: “CONGRATS<br />

SARA B. – U.N.O. GRAD. YEAH BABY!” The place has attitude.<br />

So does Ralston, a town surrounded by <strong>Omaha</strong> on three sides and Sarpy County on the other. Unlike nearby<br />

Millard, which was annexed by <strong>Omaha</strong>, Ralston survives the encirclement, with signs everywhere identifying the<br />

Bank of Ralston, Ralston Community Theatre, Ralston Keno Lounge, Ralston Schools, Ralston Spaghetti Works and<br />

a host of other local institutions, many of them bracketing Eighty-fourth Street. Ralston’s population doubled in the<br />

last forty years, to more than six thousand residents, and its high school teams, the Rams, once poor sisters to their<br />

<strong>Omaha</strong> rivals, now hold their own. A Lakeview Commercial Park uniquely combines business establishments and<br />

elderly housing.<br />

Although Girls and Boys Town appears in some detail later in this text, it should be mentioned that they also show<br />

up on this circular route and that they maintain their own post office and elect a mayor and other officials from<br />

among the student body of young men and women.<br />

Many towns and villages in Douglas County, like Millard, have been consumed by <strong>Omaha</strong>. Some names on old<br />

maps, like Seymour and Lane, were really just station stops, but Benson and Florence, now neighborhoods in<br />

<strong>Omaha</strong>, were once thriving communities on their own.<br />

As recently as fifty years ago, driving this route would have revealed a very different picture, with the city limits<br />

of <strong>Omaha</strong> located east of Seventy-second Street, far fewer paved roads, no interstate highway system, and suburban<br />

areas much smaller and more isolated. Of all the Douglas County towns we visited, only Waterloo’s population has<br />

remained somewhat static. Bennington and Valley have almost doubled, while Elkhorn has tripled in size, and<br />

Ralston has quadrupled.<br />

But the rivers still define the county boundaries, and the people continue to exhibit the character influenced by<br />

the land and those ancestors who tamed the land.<br />

Bob Reilly<br />

<strong>Omaha</strong>, Nebraska<br />

2003<br />

FOREWORD<br />

5


HISTORIC OMAHA<br />

6


CHAPTER I<br />

T HE T HUNDERSTICK M EN<br />

P REHISTORY TO 1853<br />

Geography often drives history. Soil and water dictate locations, determine population and<br />

influence prosperity. In Douglas County, it was the rivers that not only acted as our borders, but<br />

also helped to shape our past.<br />

Douglas County is bordered by the Missouri, the Platte, and the Elkhorn Rivers and laced by<br />

their smaller tributaries. It’s part of the Dissected Till Plains, a seventy-mile-wide strip of eastern<br />

Nebraska, where the effects of the Ice Age glaciers are still evident. The climate is variable, with<br />

more annual rainfall than Nebraska’s western counties.<br />

Colorful wildflowers grow naturally among the oaks, cottonwoods, and sycamores, and where<br />

mastodons and horned gophers once foraged, now there are less deadly species. The many streams<br />

harbor carp and catfish, and the area plays seasonal host to migrating birds.<br />

As elsewhere in America, the Indians were here first.<br />

Like so many who followed, Douglas County’s first settlers came from the north and east. An<br />

unnamed people, they traveled up and down eastern Nebraska rivers to hunt and trade eight<br />

thousand years ago. During a three-thousand-year drought, from 5000 to 2000 B.C., they<br />

disappeared without a trace.<br />

The next inhabitants of Douglas County, called the Woodlands Culture people, settled along<br />

Ponca Creek around 2000 B.C. They practiced a primitive agriculture, built houses of reeds, and<br />

hunted with bows and arrows. They lived along the streams and rivers of Douglas County until<br />

they, too, vanished around 800 A.D.<br />

Anthropologists have named the third group of immigrants from the east Nebraska Culture<br />

people. Archeological evidence points to a sophisticated farming culture that planted corn, beans,<br />

melons, pumpkins, and sunflowers. They were skilled in the use of medicinal herbs and made a<br />

kind of sugar from the sap of box elder trees.<br />

Skilled artisans, they made pottery and tools to help with their farming and food gathering.<br />

They domesticated huge, wild dogs to serve as their pack animals. They lived in small groups of<br />

50 to 100 along the ridges of Douglas County’s river valleys in wood and earthen lodges. Like those<br />

who came before, around 1450 they also disappeared. Scientists speculate they were the victims of<br />

another drought or were wiped out by a more warlike people.<br />

It was three hundred years before another group settled in Douglas County. They were a Siouan<br />

tribe who had wandered east, perhaps from the Appalachian Mountains. Reaching the Mississippi<br />

by 1500, they continued north and west up the Missouri River fighting other tribes along the way.<br />

They named themselves <strong>Omaha</strong>—“upstream people”—and by 1702 they had reached the Big Sioux<br />

River in what is now western Iowa. There they found two other tribes, the Oto and the Iowa,<br />

already settled.<br />

By now, other forces were also at work. The encroachment of European settlers, the Spanish<br />

from the south and west, the French from the north and the English from the east, had tightened<br />

a noose around the eastern plains tribes, forcing other, more powerful, peoples into their<br />

territories. Chief among these newcomers were the Dakota and Sioux.<br />

Unlike the other tribes in the area, the coming of the horse had made the Sioux totally nomadic.<br />

Their fierce raids soon forced the Oto and the Iowa westward across the Missouri River and<br />

into what are now Washington and Douglas Counties. In the late 1780s, numbering around<br />

three thousand, the <strong>Omaha</strong> also crossed the river, stopping on its western bank to build a<br />

large village.<br />

✧<br />

Jean-Pierre Cabanne’s fur trading post on<br />

the Missouri River near the mouth of<br />

Ponca Creek, north of Florence. Cabanne<br />

founded the post in 1820 and remained<br />

there until 1833.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER I<br />

7


✧<br />

Meriwether Lewis.<br />

PORTRAIT BY CHARLES WILLSON PEALE.<br />

HISTORIC OMAHA<br />

8<br />

Around this time, a new war chief, named<br />

Blackbird, had emerged among the <strong>Omaha</strong>. He<br />

had a reputation for ruthlessness and was even<br />

accused of using arsenic and other poisons,<br />

given to him by white traders, to destroy those<br />

who opposed him. To supply the fur traders<br />

and trappers, the <strong>Omaha</strong> needed more<br />

extensive hunting grounds. Under Blackbird’s<br />

leadership, the <strong>Omaha</strong> forced the Iowa back<br />

across the Missouri and the Oto south of the<br />

Platte River. However, their triumph was shortlived.<br />

The Sioux were still coming and would<br />

not be stopped by the Missouri River.<br />

Others were also coming. The French,<br />

represented by the Mallet brothers, explorers<br />

and traders, had reached the Platte and passed<br />

through eastern Nebraska in 1739. Though<br />

there are no existing records, it is possible<br />

Spanish expeditions visited the area in the<br />

1760s. In 1800, the Spanish ceded<br />

“Louisiana” to Napoleon Bonaparte and, in<br />

1803, he in turn sold it to the new country<br />

called the United States.<br />

The same year that Spain ceded “Louisiana”<br />

to Napoleon, the <strong>Omaha</strong> fell victim to a<br />

smallpox plague. Almost two-thirds of the<br />

tribe perished, including Blackbird, their selfappointed<br />

chief. Terrible changes were coming<br />

for the tribes of the Missouri River.<br />

The spearhead of that change was forming<br />

on the wharfs of St. Louis in the winter and<br />

spring of 1804. On May 14, 1804,<br />

Meriwether Lewis and William Clark, sent by<br />

President Thomas Jefferson, embarked upon<br />

their historic journey into the newly<br />

purchased territory of “Louisiana.” There were<br />

forty-five men in their party. Two pirogues<br />

escorted their fifty-five-foot long keelboat,<br />

and two horses traveled the riverbank.<br />

If there was enough wind, the keelboat<br />

could sail. Usually it crawled north and west<br />

along the Missouri by a backbreaking<br />

combination of paddling and poling. In some<br />

spots, it was even pulled upriver by men<br />

hauling ropes. In this tortuous fashion, by<br />

July 27, the company had reached the borders<br />

of present-day Douglas County.<br />

To this party of eastern woodsmen, the vistas<br />

were spectacular. Described by frontiersmen as<br />

a place where you can see the wind coming out<br />

of next week, the broad expanse of the prairie<br />

must have seemed limitless to men used to<br />

heavily forested hills and valleys.<br />

Shortly after entering present-day Douglas<br />

County, as the expedition passed a large sandbar,<br />

they spied some “curious mounds” along the<br />

western shore of the Missouri. Clark went on<br />

shore to examine them and found the mounds to<br />

be “of Different height, Shape & Size, Some<br />

Composed of sand, some of earth and sand, the<br />

highest next to the river all of which covered<br />

about 200 acres of land, in a circular form.”<br />

Arthur Sorenson and other historians<br />

believe these mounds were in an area bordered<br />

by Eleventh Street on the west, Farnam Street<br />

on the south, and the curve of the Missouri in<br />

the east and north. Clark thought they were<br />

the ancient remains of an Oto village, but


some historians believe it is more likely they<br />

were burial or habitation mounds of a<br />

prehistoric people, or natural formations.<br />

They camped that night in present-day NP<br />

Dodge Park, north of the Interstate I-80<br />

Bridge. They did not linger long as Clark<br />

found “the Musquitos so thick & troublesome<br />

that it was disagreeable and painful to<br />

Continue a moment still.”<br />

Lewis and Clark’s stay in Douglas County was<br />

brief, but it was to have lasting consequences.<br />

Just north of Douglas County, near present-day<br />

Fort Calhoun, Washington County, Nebraska,<br />

was a place the explorers christened “Council<br />

Bluff.” It was there the expedition met with the<br />

representatives of the Otos and Missouris. A<br />

treaty was signed and promises of undying<br />

friendship were made. Clark proposed the site<br />

for a trading post and fort, and in the early<br />

1820s, Fort Atkinson, at the time the<br />

westernmost fort in the country, was built there.<br />

Lewis and Clark’s expedition not only<br />

answered many questions about the<br />

geography and inhabitants of this western<br />

wilderness, it revealed the enormous natural<br />

resources now available, especially in furs.<br />

Commercial fur trading companies were soon<br />

established. Their activities would dominate<br />

Douglas County for the next forty years.<br />

The first company arrived in 1808.<br />

Founded by Manuel Lisa, it operated a trading<br />

post in the area for many years. Through<br />

many and varied partnerships, Lisa attempted<br />

to create a fur company that could fully<br />

explore and exploit the vast riches of the<br />

Rocky Mountains. Unfortunately, the War of<br />

1812 made trade on the upper Missouri<br />

impossible due to conflict with British traders<br />

and their allies, so Lisa established a large<br />

trading post on the border of Douglas County.<br />

In 1814, Lisa was appointed a sub-agent of<br />

all the Missouri tribes above the Kansas River.<br />

He solidified this arrangement by marrying<br />

Mitain, the daughter of one of the principal<br />

chiefs of the <strong>Omaha</strong>. When the war ended,<br />

trade along the river revived and flourished.<br />

Keelboats traveled up and down the river and<br />

Lisa’s post became a favorite meeting place. In<br />

1818, he formed a partnership with Jean-<br />

Pierre Cabanne and several other prominent<br />

St. Louis merchants. It did not last long,<br />

falling victim to internal squabbling, and was<br />

dissolved in June 1819.<br />

In September of that year, the first<br />

steamship to navigate the Missouri arrived<br />

in Douglas County. It was called the Western<br />

Engineer and had been designed to carry<br />

the eleven hundred troops of Major Stephen<br />

Long and Colonel Henry Atkinson all the way<br />

to the Rocky Mountains. Unfortunately, the<br />

army engineers had not reckoned with the<br />

thick Missouri River silt that clogged her<br />

boilers and the ship was forced to abandon<br />

her journey. The troops spent a miserable<br />

winter at the “Engineers Cantonment” just<br />

north of Douglas County. The next spring<br />

they headed west along the Platte River to the<br />

“Shining Mountains.”<br />

✧<br />

WIlliam Clark.<br />

PORTRAIT BY CHARLES WILLSON PEALE.<br />

CHAPTER I<br />

9


✧<br />

The steamboat Yellowstone heads up the<br />

Missouri River in this sketch by Karl<br />

Bodmer. Bodmer was an artist who traveled<br />

with Prince Maximilian von Wied in 1833.<br />

COURTESY OF THE JOSLYN ART MUSEUM.<br />

HISTORIC OMAHA<br />

10<br />

In 1820, Manuel Lisa died. His former<br />

partner, Jean-Pierre Cabanne, formed a new<br />

organization that became known, simply, as<br />

“The French Company.” Almost fifty years<br />

old, Cabanne left his wife and eleven children<br />

to establish a new trading post on the<br />

northern borders of Douglas County along<br />

Ponca Creek. Soon another trading post was<br />

established just one hundred yards west of<br />

Cabanne’s. It was a substantial post built<br />

of stone, operated by Joseph Renville, who<br />

represented the British-owned Columbia<br />

Fur Company.<br />

Even further south another trading post<br />

was being built. Located between present-day<br />

Ninth and Tenth Streets and Dodge and<br />

Capitol Streets, it was described by the<br />

famous Jesuit missionary priest Father Pierre<br />

De Smet, as having been built by a “noted<br />

trader” T. B. Roye. De Smet stated that Roye<br />

ran the post from 1825 to 1828. In a letter to<br />

a friend, De Smet wrote that Roye “…may be<br />

the first white man, who built the first cabin,<br />

on the beautiful plateau where now stands the<br />

flourishing city of <strong>Omaha</strong>.”<br />

The best information on those early years<br />

of Douglas County comes from letters<br />

Cabanne wrote to friends and family. He<br />

wrote of hunting, fishing, and boat racing. He<br />

wrote of the dinners and dances given by the<br />

officers of nearby Fort Atkinson until that<br />

post was closed in 1827. He also wrote of how<br />

he and the other independent traders were<br />

forced to sell out to John Jacob Astor’s<br />

American Fur Company after 1826.<br />

By the 1830s, it was becoming harder and<br />

harder for Cabanne to acquire good quality<br />

furs. Some of his difficulties resulted from his<br />

refusal to supply alcohol to the Indians like so<br />

many other traders. In 1832, upset that<br />

another trader had successfully smuggled<br />

some whiskey past government checkpoints,<br />

Cabanne ordered one of his employees, Peter<br />

Sarpy, to seize all two hundred gallons of his<br />

rival’s whiskey. The government decided<br />

Cabanne had exceeded his authority and<br />

ordered him and Sarpy to leave the area.<br />

The boat that brought Cabanne’s<br />

replacement also brought two other<br />

distinguished visitors. Prince Alexander<br />

Philip Maximilian von Wied was a German<br />

prince on a two-year tour of America. A<br />

young Swiss painter, Karl Bodmer, traveled<br />

with Maximilian. Maximilian kept a detailed<br />

diary, and Bodmer produced hundreds of<br />

paintings and sketches, many of which can be<br />

viewed at <strong>Omaha</strong>’s Joslyn Art Museum. The<br />

combination of Maximilian’s words and<br />

Bodmer’s paintings provide a vivid picture of<br />

Douglas County in the early 1830s.


On May 4, 1833, Maximilian and Bodmer<br />

visited an area that some sources say was<br />

located near Hummel Park. Maximilian<br />

described the area:<br />

We had all around us beautiful low prairie<br />

hills, before which was alluvial land, thrown up<br />

by the river, covered with fine grass. The river<br />

had risen an inch during the night. The noise<br />

and smoke of our steamer frightened all living<br />

creatures…The chain of hills on the left bank<br />

was picturesquely covered with green, young<br />

forests of varying form. In its clay banks,<br />

thousands of swallows had their nests and we<br />

soon saw in front of the green bushes the white<br />

buildings of Mr. Cabanne’s trading post, which<br />

we saluted with some guns, and then landed.<br />

A little more than a year after Cabanne left,<br />

Astor sold the trading post. Within a few more<br />

years, it was abandoned. Most of the activity<br />

along the river was now concentrated at<br />

Bellevue. In 1832 an Indian agency was<br />

established in Bellevue, and many tribes,<br />

including the <strong>Omaha</strong>, used it as a refuge from<br />

attacks by the Sioux. Bellevue originally was part<br />

of Douglas County. It wasn’t until 1857, when<br />

Sarpy County was carved out of Douglas County,<br />

that Bellevue became the seat of the new county.<br />

Lucien Fontenelle made his start at Fort<br />

Atkinson, but it was Bellevue that became his<br />

permanent home. Fontenelle married the<br />

daughter of the prominent <strong>Omaha</strong> chief, Big<br />

Elk, and it was at Fort Atkinson that their first<br />

child, Shongaska (“White Horse” or Logan),<br />

was born. After Fort Atkinson was abandoned<br />

in 1827, the Fontenelles moved south to<br />

Bellevue. It was in Bellevue that Logan<br />

Fontenelle learned to live in two worlds.<br />

The Fontenelles were some of the first<br />

people that Father Pierre De Smet met when<br />

he first entered Douglas County history in<br />

1838. He established a mission on the Iowa<br />

side of the Missouri River, but frequently<br />

visited the Douglas County area. De Smet<br />

became the godfather to Logan Fontenelle. He<br />

remained a strong friend of the family,<br />

returning from one of his many journeys just<br />

in time to give the last rites to Lucien<br />

Fontenelle, who died of cholera in 1842.<br />

The following year, Logan Fontenelle married<br />

a young <strong>Omaha</strong> woman named New Moon.<br />

✧<br />

The old mill at Florence was originally<br />

built in 1846-47 by the early Mormon<br />

immigrants at Winter Quarters. The<br />

water-powered mill supplied both flour<br />

and lumber.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER I<br />

11


✧<br />

The Missouri River near <strong>Omaha</strong>: Some<br />

things never change, or so it seems.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

12<br />

He and his wife built a new home and he<br />

settled into work as an interpreter for the<br />

United States government. Believing that the<br />

<strong>Omaha</strong> and other tribes must adapt to the<br />

white man’s ways, Logan worked to ensure<br />

that the interests of the tribes were protected<br />

as much as possible.<br />

Fontenelle had been an interpreter for only a<br />

short time when, in December 1844, Congress<br />

first considered a bill to create a new territory<br />

west of the Missouri. It was to be called<br />

Nebraska Territory. Controversy over the slavery<br />

question caused the bill to be shelved, but it was<br />

a sign that the nation’s eyes were turning west<br />

across the “wide Missouri.” No longer would it<br />

be considered exclusively “Indian country.” No<br />

longer were visitors limited to solitary traders,<br />

explorers or missionaries. Now, large groups<br />

were looking west.<br />

The first large group to arrive called itself<br />

the Church of Jesus Christ of Latter-Day Saints,<br />

but is known to history as the Mormons. Led<br />

by Brigham Young, this group of five thousand<br />

men, women, and children entered Nebraska<br />

in Spring 1846. Ferried across the river from<br />

Iowa, the bedraggled group asked for some<br />

time to catch their breath and regain their<br />

strength. The <strong>Omaha</strong> agreed to let them settle<br />

temporarily in return for their help in<br />

protecting the tribe from raids by the Sioux.<br />

Within a few months, the Mormons had<br />

moved north, to an area of <strong>Omaha</strong> now known<br />

as Florence, where they set up their “Winter<br />

Quarters.” This fortified town contained more<br />

than five hundred log houses, nearly a<br />

hundred sod houses, a tabernacle, workshops<br />

of various kinds, and a mill to grind corn and<br />

wheat. Some of the original pillars, crudely<br />

carved by hand and darkened by the grime of<br />

decades, still stand in the old mill in Florence.<br />

For the Mormons, that first year in Douglas<br />

County was harsh. Hundreds died from<br />

cold, starvation, and disease. The cemetery<br />

filled with the tiny graves of children too<br />

weak to last the winter. With the warmer<br />

weather came more problems. The Mormons<br />

planted rows of corn on three to four<br />

thousand acres that once had been prime<br />

hunting grounds for the <strong>Omaha</strong>, and the<br />

Mormons’ cows seemed to be intent on eating<br />

up what little grassland remained.<br />

Faced with trying to find a way to replace<br />

the wild game that had fled, the <strong>Omaha</strong><br />

helped themselves to Mormon cattle that<br />

strayed. This incensed the Mormons, who<br />

couldn’t understand why the Indians would<br />

repay their protection with “thievery.” The<br />

<strong>Omaha</strong> chiefs pointed out that the Mormons’<br />

protection extended only a few miles outside<br />

of Winter Quarters, which forced the <strong>Omaha</strong><br />

to stay close to the town. In addition, because<br />

of the Mormons’ destruction of their hunting<br />

grounds, most of the game had left, and they<br />

had to feed their children something.<br />

The federal government backed the <strong>Omaha</strong>,<br />

and the impasse was not solved until 1848,<br />

when Brigham Young returned from Utah<br />

Territory saying he had found a new home for<br />

his people near the Great Salt Lake. Thousands<br />

left immediately, and the others retreated across<br />

the river to the settlement of “Kanesville,” now<br />

known as Council Bluffs, to help prepare new<br />

converts for the journey west. Winter Quarters<br />

was abandoned, and all that remained were<br />

hundreds of graves and the old mill.<br />

In 1849, gold was discovered at Sutter’s<br />

Mill in California and bands of “’49ers” headed<br />

west to make their fortunes. The Mormon trail<br />

became a popular route for these miners, but<br />

not all of them continued westward. Some<br />

noticed how tall the native grasses grew and<br />

wondered why corn and wheat would not<br />

prosper just as well. They saw this land was<br />

not “the Great American Desert” described by<br />

earlier explorers and began to think of<br />

building permanent settlements.<br />

In 1853, a group of resolute men from<br />

Kanesville sent Hadley Johnson to Washington<br />

as a delegate from the non-existent “provisional<br />

government of Nebraska Territory.” Traders<br />

from Bellevue, businessmen newly established<br />

at the site of the abandoned Winter Quarters,<br />

and even some of the local Indians, all<br />

clamored for territorial status. For a nation<br />

embroiled in the great argument on slavery, the<br />

status of the “Nebraska Territory” became a<br />

rallying cause. The South demanded that the<br />

new territory permit slavery and the North<br />

demanded that it be prohibited. The solution<br />

that was eventually reached would have<br />

profound consequences not only on Douglas<br />

County, but also on the nation as a whole.


CHAPTER I<br />

13


HISTORIC OMAHA<br />

14


CHAPTER II<br />

T HE T OWN OF O MAHA C ITY<br />

1854 TO 1900<br />

In 1954, <strong>Omaha</strong> and Douglas County commemorated the centennial of Nebraska’s territorial<br />

designation, and the founding of <strong>Omaha</strong> City and Douglas County. The event was celebrated with<br />

parades, pageants, festive dinners, concerts, and various media events. In Turner Park, east of<br />

Mutual of <strong>Omaha</strong>, planners erected a theater-in-the-round topped by a giant, simulated, birthday<br />

cake displaying one hundred electric candles. Every night that summer, visiting performers and<br />

local ethnic groups entertained audiences. That anniversary, in its exuberance and diversity,<br />

acknowledged what the region had been and what it had become.<br />

A century before only a handful of squatters greeted the news of the Kansas-Nebraska Act,<br />

which made all of this possible.<br />

That piece of legislation was designed to placate both proponents and opponents of slavery. It<br />

balanced the creation of Kansas Territory, which was presumed to favor slavery, with that of<br />

Nebraska, assumed to be a free territory. The bill was bitterly debated in Congress, further dividing<br />

the country, and had as many political and economic facets as it did philosophical differences. Both<br />

sides on the slavery issue contested pre-Civil War “Bleeding Kansas.” While to the north, Nebraska<br />

emerged more quietly—and more slowly—than its southern neighbor.<br />

There had been movement across the Missouri by Mormons and Iowans for several years and,<br />

even after the departure of Brigham Young and his followers, Florence experienced a brief<br />

resurgence, and some predicted it would become the major community along the river. That<br />

distinction, however, fell to <strong>Omaha</strong>.<br />

Settlement began in a small way, encouraged and aided by William D. Brown of Council Bluffs<br />

who owned and managed the Lone Tree Ferry, the manually operated flatboat that traversed the<br />

river. A year before Nebraska Territory was established, Brown had convinced a dozen Iowa friends<br />

that westward expansion and the promising geography of that area would guarantee success to<br />

those that established residency on the west bank of the Missouri.<br />

While Brown’s friends planned their migration, other far-sighted citizens of Council Bluffs made<br />

the crossing and established claims. They included men like A. D. Jones and Thomas and William<br />

Allen. However, the area’s Indian agent ordered these men and other squatters back to Iowa<br />

because Native American titles were still in force. In February 1854, a council was held with the<br />

Otos, Missouris, and <strong>Omaha</strong>s at Bellevue. The resultant treaty opened up the new region and on<br />

May 30, 1854, the signing of the Kansas-Nebraska Act made settlement official.<br />

Douglas County’s original newspaper, the <strong>Omaha</strong> Arrow, printed its first edition in July 1854.<br />

Historian John Myers wrote that publisher and editor, Joe Ellis Johnson “…set up his <strong>Omaha</strong> office,<br />

not under a tree but on the stump of one. His desk was a beaver hat, as he began composing an<br />

editorial in praise of this ‘highly favored and beautiful territory upon which we have now<br />

established a regular weekly newspaper.’” Like so many other frontier newspapers, land companies<br />

hoping to attract settlers to their land sites created the Arrow. It was published by Brown’s Ferry<br />

Company, which also operated a river crossing and speculated on land.<br />

According to Myers, “The Arrow was singing the praises of the little shack town (<strong>Omaha</strong>) as if<br />

it were a glamorous metropolis. Unlike many of the boomer papers, the Arrow was more prophetic<br />

as <strong>Omaha</strong> prospered, while the other town sites failed to live up to their advance promotion.”<br />

The enterprising ferry company also encouraged other businesses. A brickyard was established,<br />

and the first log cabin was built. Surveyors laid out the future city in 322 blocks, each of them 264<br />

feet square. Streets were platted at 100 feet wide, except for Capitol Avenue, which was 20<br />

✧<br />

A sketch of the 1846 Mormon settlement<br />

called Winter Quarters on the site of<br />

present-day Florence.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER II<br />

15


✧<br />

Above: Logan Fontenelle, grandson of<br />

<strong>Omaha</strong> Chief Big Elk, signed the treaty that<br />

ceded to the United States about four<br />

million acres of land for less than twenty<br />

cents an acre and established the <strong>Omaha</strong><br />

Reservation in Thurston County. This treaty<br />

cleared the way for establishment of the<br />

Nebraska Territory in July 1854.<br />

COURTESY OF THE JOSLYN ART MUSEUM.<br />

Below: Jesse Lowe served as the first mayor<br />

of <strong>Omaha</strong> from 1857 to 1858.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Bottom, right: A sketch of the first territorial<br />

capitol of Nebraska, on Ninth Street<br />

between Farnam and Douglas, built in<br />

January 1855, by the ferry company. The<br />

legislature met on the second floor of the<br />

33-by-75-foot building.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

feet wider. Parks were staked out and<br />

applications for land parcels began to appear.<br />

As it did in so many other areas, Brown’s<br />

Ferry Company also supplied the name for<br />

the new community, adopting the name of the<br />

nearest Indian tribe, the <strong>Omaha</strong>. The name<br />

has been variously interpreted as “upstream<br />

people” or “above all others on a stream,” as<br />

well as various other translations.<br />

The ferry company’s newspaper, the Arrow,<br />

was quickly involved in Nebraska’s first<br />

editorial war, when its editor, Joe Ellis<br />

Johnson, championed <strong>Omaha</strong>’s claim to be<br />

the territorial capital of Nebraska in direct<br />

competition with the editor of Bellevue’s<br />

Nebraska Palladium. Despite the fact that<br />

Bellevue was the more established town,<br />

<strong>Omaha</strong> was chosen as territorial capital in<br />

1854. <strong>Omaha</strong> remained the capital until<br />

Nebraska became a state in 1867, and the<br />

capital was transferred to Lincoln.<br />

The Arrow was short-lived. Its last issue<br />

was published in December 1854, and it<br />

wouldn’t be until 1860 that a daily newspaper<br />

would appear in <strong>Omaha</strong>. Johnson, a Mormon<br />

with two wives, moved to Wood River,<br />

Nebraska, and later to Utah due to strong<br />

feelings in Nebraska against polygamy. Several<br />

other <strong>Omaha</strong> newspapers, notably the<br />

Republican, the Bee, and the World, which, in<br />

1889, would combine with the Herald to form<br />

today’s <strong>Omaha</strong> World-Herald, would follow<br />

the Arrow.<br />

Brown’s Ferry Company also wisely created<br />

an “<strong>Omaha</strong> Township Claim Association,”<br />

providing a judge, clerk, and recorder. Instead<br />

of the 160 acres allowed by law, the<br />

association doubled that number, arguing that<br />

this would deter Easterners from moving in<br />

and tying up large sections of the Territory. As<br />

a political suspicion, this attitude died hard.<br />

Despite the claims association, or perhaps<br />

because of its sometimes-generous allocation,<br />

disputes were inevitable. People were hired to<br />

preempt land parcels and there was even a<br />

mobile wagon-house that squatters employed<br />

as a proof of improvements. Some eviction<br />

fights were public enough to attract ferryloads<br />

of spectators. A luckless Irishman named<br />

Callahan had the temerity to file on the claim<br />

HISTORIC OMAHA<br />

16


of Acting Governor Thomas B. Cuming. This<br />

claim jumper was repeatedly dunked in the icy<br />

Missouri River until he agreed to give up his<br />

claim. Other interlopers had the skull and<br />

crossbones scrawled on their cabin doors,<br />

warning them to leave. A pair of horse thieves<br />

was hanged north of Florence. Justice was swift<br />

but not always evenly applied.<br />

In the meantime, the first inhabitants of<br />

this land were still a presence and, outside of<br />

the narrowly defined city limits, the prairie<br />

remained home to buffalo herds and Native<br />

American hunters. Intertribal warfare also<br />

continued, with the Sioux a constant threat to<br />

smaller, more peaceful, tribes like the <strong>Omaha</strong>.<br />

Logan Fontenelle continued to lead the<br />

<strong>Omaha</strong> tribe. While more frequently in Bellevue<br />

or at the newly created <strong>Omaha</strong> reservation,<br />

Fontenelle was well known to the early settlers<br />

of <strong>Omaha</strong> and was often employed as interpreter<br />

by military and political officials. This popular<br />

young man bridged the gap between his French<br />

father and <strong>Omaha</strong> mother, sometimes riding<br />

wildly to the hunt, sometimes dressed in white<br />

man’s clothing attending a parley.<br />

In June 1855 he became separated from<br />

his tribal hunting party. He was surrounded<br />

by a Sioux war band, said to include the<br />

young warrior Crazy Horse on his first<br />

raid, and Fontenelle was killed by his<br />

traditional enemies. His name lives on in<br />

<strong>Omaha</strong> in the names of streets, parks, schools,<br />

and a remarkable urban forest.<br />

There were only twenty buildings in <strong>Omaha</strong><br />

the year Fontenelle died, but both the<br />

structures and the population were rapidly<br />

increasing. In 1857 the Third Territorial<br />

✧<br />

Above: The Herndon House hotel was built<br />

on the northeast corner of Ninth and<br />

Farnam in 1856 by Dr. George Miller. This<br />

building later became headquarters for<br />

Union Pacific Railroad.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Florence was founded in 1854 on the<br />

site of the Mormon Winter Quarters of<br />

1846-47. J. S. Paul’s mercantile is shown<br />

here in 1899.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER II<br />

17


✧<br />

Above: A view of <strong>Omaha</strong> from south of town<br />

about 1870. The hilltop is just south of<br />

Pacific Street. The territorial capitol is at<br />

the far left.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: The <strong>Omaha</strong> riverfront looking north<br />

from South Eleventh Street about 1870.<br />

Herndon House hotel is in the upper right.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Legislature approved the incorporation of the<br />

“town of <strong>Omaha</strong> City” and, that same year,<br />

<strong>Omaha</strong>’s first city council meeting was held.<br />

Unfortunately, the high hopes engendered by<br />

these occurrences were about to suffer a<br />

devastating blow.<br />

In October 1857 a bank “panic” swept<br />

<strong>Omaha</strong> and all but a few banks were forced to<br />

close their doors. Newly rich speculators saw<br />

their fortunes vanish overnight. The city<br />

settled into despondency and actually lost<br />

population in the years 1858 and 1859. It<br />

wasn’t until 1861 that the city began to<br />

prosper again. Despite the hard times, the<br />

territorial capitol building was completed in<br />

1858. However, the competition for the<br />

territory’s seat would continue, pitting against<br />

each other those people living north and south<br />

of the Platte River.<br />

However, it was another river, the Missouri,<br />

which had the most influence on <strong>Omaha</strong>’s<br />

growth. Beginning with Lewis and Clark’s<br />

expedition, it remained an important link<br />

between the rest of the United States and the<br />

territory of Nebraska. In the 1850s, river traffic<br />

boomed along the Missouri River. Huge<br />

quantities of goods and freight were unloaded<br />

on the <strong>Omaha</strong> mud flats for transfer to wagons<br />

heading west. At the height of the river trade,<br />

steamboats arrived daily. During 1859 alone,<br />

some 268 steamboats docked at <strong>Omaha</strong>. The<br />

steamboat remained an important part of<br />

<strong>Omaha</strong>’s transportation scene until the 1870s.<br />

The steamboats didn’t bring just goods and<br />

freight; they brought people as well. The<br />

influence of these arriving settlers, who brought<br />

their own talents, skills and political views to<br />

their new home, had a profound effect on the<br />

HISTORIC OMAHA<br />

18


culture and politics of the area. They hailed<br />

from Germany, Scandinavia, Central Europe,<br />

the British Isles, and the eastern United States.<br />

Among the early immigrants to <strong>Omaha</strong> were<br />

many Irish. Some were post-Famine settlers,<br />

seeking a new, less uncertain, life. Others<br />

adopted military careers, or helped construct<br />

roads or buildings, or, later on, served as laborers<br />

on the transcontinental railroad. On pioneer<br />

storefronts we read the names of Kennedy,<br />

Megeath, Buckley, Sheehy, Egan, Hogan, and<br />

many other Gaelic surnames. But the most<br />

prominent and influential of the immigrant Irish<br />

families were the Creightons, whose roots were<br />

in Ireland’s County Monaghan.<br />

Bridget and James Creighton trekked from<br />

Ireland to Philadelphia to Ohio, with James<br />

supplementing his farm income by work on<br />

the nation’s turnpike. The couple had nine<br />

children, including Edward, who, like his<br />

father, began his working career as a cartboy on<br />

the primitive highways. Later, Edward went<br />

into the freighting business for himself, hauling<br />

a variety of loads across the Midwest and<br />

Southeast. His father died at age sixty, and his<br />

widowed mother passed away in 1854, the<br />

year <strong>Omaha</strong> became a reality.<br />

Two years later, Edward headed for the new<br />

territory, accompanied by his brothers, Joseph<br />

and John, and their cousin, James. They found<br />

a town of about six hundred citizens, an<br />

unimpressive collection of structures, and<br />

streets either choked with dust or oozing with<br />

mud. But something in the town appealed to<br />

them, and they decided to stay.<br />

Edward married his Ohio sweetheart, Mary<br />

Lucretia Wareham, and brought her back to<br />

<strong>Omaha</strong>. He soon landed a job helping to<br />

construct the telegraph line linking <strong>Omaha</strong><br />

with St. Joseph, Missouri. Joe Ellis Johnson,<br />

former editor of the <strong>Omaha</strong> Arrow, now<br />

writing for the Wood River, Nebraska, paper,<br />

the Huntsman Echo, described the event in a<br />

September 1860 newspaper column:<br />

Whoop! Hurrah! The pole—wire—the<br />

telegraph—the lightning! The first are up, the<br />

second stretched, the third playing on the line<br />

between St. Joe and <strong>Omaha</strong>: and the people of<br />

<strong>Omaha</strong> are exulting in the enjoyment of direct<br />

communication with the balance of the earth<br />

and mankind…. Thoughts that breathe and<br />

words that burn will glide along the wires<br />

with lightning rapidity.<br />

In addition to connecting <strong>Omaha</strong> with the<br />

outside world, for Creighton, it was also good<br />

training for the bigger job that lay ahead.<br />

By now, war between the South and the<br />

North seemed inevitable. Abraham Lincoln<br />

and Stephen Douglas had debated the<br />

slavery question, and John Brown’s brief<br />

insurrection had reached its grim conclusion<br />

with his execution.<br />

✧<br />

Top: Henry Latey’s bakery and ice cream<br />

store on the southwest corner of Twelfth and<br />

Douglas about 1872. Latey advertised ice<br />

cream daily as well as fresh strawberries<br />

and oysters in season.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Above: The Pioneer Block between Eleventh<br />

and Twelfth Streets on Farnam, about 1872.<br />

It was the strip mall of its day.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER II<br />

19


✧<br />

Above: Perhaps the parking garage of its<br />

day, Roy Young’s Howard Street Livery<br />

Stable, 1314 Howard Street, bought, sold,<br />

and boarded horses.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: A. J. Simpson opened a carriage<br />

factory in <strong>Omaha</strong> in 1868 at 1409 Dodge<br />

Street. He stayed in business until 1909,<br />

when the “horseless carriage” eliminated the<br />

need for horsedrawn carriages.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

The nation was even more concerned with<br />

transportation and communication, seeking to<br />

control the western states, especially<br />

California. The Pony Express, despite its<br />

romantic legends, lasted only eighteen months<br />

(from 1860 to 1861), and its route brought it<br />

south of <strong>Omaha</strong> and Douglas County, reaching<br />

the Platte near Fort Kearny (now Kearney).<br />

The red or green Butterfield stagecoaches,<br />

initially drawn by a quartet of mules, traversed<br />

even further south. Both systems were<br />

financial disasters.<br />

In Washington, talk again turned to<br />

stringing a telegraph line from Nebraska<br />

Territory to the West Coast. While the prospect<br />

appealed to government representatives, they<br />

considered it impossible to manage the vast<br />

plains, formidable mountain chains, and the<br />

hostile tribes. Approval was denied.<br />

To demonstrate how wrong these officials<br />

were, Edward Creighton set off alone to survey<br />

the route and convince federal skeptics. He<br />

lost a horse and some gear in the ice-choked<br />

Platte but pushed on to Denver, then by<br />

stagecoach to Salt Lake City, and by horse and<br />

mule across the stormy Sierra Nevada range.<br />

When he arrived in Carson City, five hundred<br />

miles later, Creighton was snow-blind, and the<br />

wind had virtually peeled the skin from his<br />

face. His recovery was swift, and he eventually<br />

made it to Sacramento, proving the trip was<br />

difficult but feasible. Congress anted up the<br />

$400,000 required to construct the transcontinental<br />

telegraph. Creighton and his crew,<br />

which included John and James, had the task<br />

of building the longest segment, from <strong>Omaha</strong><br />

to Salt Lake City, where the Overland<br />

Telegraph Company workers, who had the<br />

roughest terrain to cover, heading east from<br />

California, would meet them.<br />

On the Fourth of July, 1861, Creighton<br />

himself set the first pole in Douglas County.<br />

By this time Fort Sumter had fallen, and speed<br />

was even more essential.<br />

The daily log of Creighton’s Pacific Telegraph<br />

Company (later incorporated into Western<br />

Union) reads like fiction. There were, of course,<br />

the ordinary tasks—digging holes, hauling<br />

timber, installing poles, stringing the “singing<br />

wire.” Some days they covered as much as 12<br />

miles, setting some 250 poles. But there were<br />

many interruptions, ranging from savage rain<br />

and flash floods, prairie fires, and equipment<br />

breakdowns. Creighton neutralized the curious<br />

Sioux, demonstrating the speed at which<br />

messages could be sent. On October 17, 1861,<br />

Creighton’s men arrived in Salt Lake City, a full<br />

week ahead of their counterparts building east.<br />

Behind them stood twenty-five thousand poles<br />

and a functioning relay of wires.<br />

Creighton wasn’t through with Western<br />

Union. He once served as the company’s<br />

general manager and, through the use of<br />

constant patrols, he kept the lines free of<br />

Indian raids. He also returned to the<br />

freighting business, partnering again with his<br />

brother John and cousin James, and operating<br />

out of <strong>Omaha</strong>, and he is credited with starting<br />

HISTORIC OMAHA<br />

20


the area’s association with the cattle industry.<br />

He also held posts with the <strong>Omaha</strong> and<br />

Northwestern Railroad, built several <strong>Omaha</strong><br />

buildings, and was president of the city’s First<br />

National Bank. He was at the bank one<br />

morning in 1874 when a stroke felled him. He<br />

died two days later.<br />

The greatest of the Creighton legacies was,<br />

of course, the university that bears their name.<br />

Acting on an oft-stated wish of her deceased<br />

husband, Mary Lucretia, who lived for only<br />

two years after her husband’s death, provided<br />

in her will for the institution that later the<br />

Jesuits and their lay faculty and staff would<br />

turn into one of the Midwest’s premier<br />

educational establishments. While its outreach<br />

embraces students, male and female, from<br />

across the country, it has always had a strong<br />

impact on Douglas County.<br />

While Edward Creighton was building his<br />

telegraph and freighting businesses, the Civil<br />

War was raging in the southern part of the<br />

United States. The population of Douglas<br />

County had passed two thousand people, and<br />

many of its citizens felt compelled to join the<br />

Union Army. Volunteers were requested to form<br />

a “Home Guard” to protect the city from<br />

potential Indian attacks and even a rumored raid<br />

by Quantrill’s bushwhackers from Missouri.<br />

The First Nebraska Volunteers were<br />

commanded by Colonel John B. Thayer from<br />

<strong>Omaha</strong> and contained many Douglas County<br />

residents among its soldiers. One young man,<br />

Thomas E. Keen from Company H, wrote to<br />

his sister about fighting in the battle of Shiloh:<br />

During the battle, I never once thought of<br />

danger to myself, but a kind of wild<br />

excitement seized me and my comrades and<br />

we would rush forward with a yell amongst<br />

the storm of leaden hail as though we were<br />

immortal and could not be killed or hurt and<br />

our regiment never gave back once…<br />

Other battalions, including the First<br />

Battalion of the Second Regiment of Nebraska<br />

Volunteers and the Curtis Horse, were<br />

✧<br />

Top, left: Ezra Millard, founder of Millard,<br />

Nebraska. Arriving in <strong>Omaha</strong> in 1856,<br />

Millard became a successful banker, cablerailway<br />

investor, hotel builder, member of<br />

the territorial council in 1860, and mayor<br />

of <strong>Omaha</strong> in 1869.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Top, right: Episcopal Bishop<br />

Robert Clarkson.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Julius Meyer emigrated from Prussia<br />

in 1867 and settled in <strong>Omaha</strong>. Between<br />

1869 and 1880 he operated an Indian<br />

museum and tobacco shop. He was also an<br />

accomplished musician. He died in 1909.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER II<br />

21


✧<br />

Right: Council Bluffs and Nebraska ferry<br />

P. F. Geisse at the foot of Pacific Street<br />

about 1870. Passengers and freight were<br />

ferried across the river until the railroad<br />

bridge was completed in 1872.<br />

COURTESY OF THE OMAHA PUBLIC LIBRARY COLLECTIONS.<br />

Below: The ferries Irene, N. D. Munson,<br />

P. F. Geisse, and H. C. Nutt tied up at the<br />

foot of Izard Street about 1871.<br />

COURTESY OF THE OMAHA PUBLIC LIBRARY COLLECTIONS.<br />

mustered into duty at <strong>Omaha</strong> and were often in<br />

the thick of battle, but didn’t always receive<br />

their proper recognition. Keen wrote to his<br />

sister that, “…we are a lone regiment being the<br />

only men from so far west and the states of<br />

Illinois, Indiana, and Ohio are so filled with<br />

notices of their own troops that they never<br />

think of Nebraska and as we have nobody to<br />

‘puff’ us, we have to keep still….” In 1868,<br />

Sherman Barracks appeared; this was renamed<br />

<strong>Omaha</strong> Barracks in 1869, and eventually<br />

became Fort <strong>Omaha</strong> in 1878. With Sherman<br />

Barracks the military began a presence in the<br />

<strong>Omaha</strong> area that remains strong even today<br />

with nearby Offutt Air Force Base, now home<br />

to the United States Strategic Command<br />

Headquarters (STRATCOM).<br />

While some of Nebraska’s sons were busy<br />

on the front lines in places like Shiloh, big<br />

things were also happening back home in<br />

Douglas County. Without question, the most<br />

important factor in deciding the future<br />

prominence of <strong>Omaha</strong> was the town’s selection<br />

as the eastern terminus of the transcontinental<br />

railroad. Actually, both <strong>Omaha</strong> and Council<br />

Bluffs were accorded this distinction, but since<br />

it wasn’t until 1872 that a bridge across the<br />

Missouri connected the two cities, <strong>Omaha</strong><br />

became the prime beneficiary.<br />

Sometimes the significance of the building of<br />

what became the Union Pacific Railroad is lost<br />

on later generations. Children, who grew up on<br />

westerns where the trains were already in place<br />

and transporting the good, the bad, and the<br />

ugly, forget just how crucial it was to build the<br />

transcontinental railroad. But author Stephen<br />

Ambrose was impressed enough to assert at the<br />

beginning of his best-selling book, Nothing Like<br />

It In The World:<br />

Next to winning the Civil War and abolishing<br />

slavery, building the first transcontinental<br />

railroad, from <strong>Omaha</strong>, Nebraska, to Sacramento,<br />

California, was the greatest achievement of the<br />

American people in the nineteenth century.<br />

The prospect of a railroad spanning the<br />

nation had been around for some time. A<br />

proposal to undertake such a project was<br />

floated in the 1830s and debated in Congress<br />

a decade later. Just as with legislators today,<br />

the arguments began with the enormity of the<br />

task and the exorbitant cost. But there were<br />

also other obstacles, including distance,<br />

HISTORIC OMAHA<br />

22


terrain, and the uncertain threat posed by<br />

various Indian tribes.<br />

There were disputes about where the tracks<br />

should run and where the new rails should<br />

originate. Several locales along the Missouri<br />

contended for the terminus site, and, as the<br />

route migrated west, other voices chimed in.<br />

Nearly a century later, the same sort of<br />

parochial squabbles greeted the plotting of our<br />

interstate system, with towns fearing their<br />

demise if isolated from the main arteries.<br />

The 1862 Pacific Railroad Act provided<br />

impetus for a few ambitious men to speculate on<br />

the success of the venture. Thomas “Doc” Durant<br />

was one of the movers and shakers, and he<br />

recruited George Francis Train as another early<br />

investor. The 1862 act created a board to oversee<br />

the construction of the transcontinental line, but<br />

Durant and Train remained the men of influence.<br />

From an engineering standpoint, other<br />

competing communities may have offered a<br />

more feasible river crossing, but the territorial<br />

governor, Alvin Saunders, and a delegation of<br />

powerful <strong>Omaha</strong>ns, like Edward Creighton,<br />

lobbied hard for their city. As a result of their<br />

efforts, President Abraham Lincoln ultimately<br />

approved <strong>Omaha</strong> as the terminus site.<br />

The plan was similar to that of the earlier<br />

telegraph line, involving one company,<br />

Central Pacific, building east from California<br />

and the other, Union Pacific, starting west<br />

from <strong>Omaha</strong>. Originally, the meeting point<br />

was not specifically determined, and<br />

financing was arranged in segments.<br />

Because the Central Pacific got a head start<br />

and appeared to be garnering both publicity<br />

and federal attention, leaders of the Union<br />

Pacific decided to stage an event of their own.<br />

On December 1, 1863, near the ferry landing<br />

at Seventh and Davenport Streets, a groundbreaking<br />

ceremony was enacted, with the<br />

governor turning the first shovel load of<br />

bottomland soil. Bands, cannons, and<br />

fireworks thrilled the crowd of local citizens.<br />

A year later, Union Pacific still hadn’t laid the<br />

first rail, although some surveying and<br />

grading had occurred. It wasn’t until the Civil<br />

War was concluded that the construction<br />

began in earnest.<br />

Generous grants of land were accorded the<br />

railroad and its investors—nearly five million<br />

acres in Nebraska alone. Some was right of way;<br />

some intended as endowment. In 1864, a second<br />

railway act substantially increased the subsidies<br />

to the builders, with the government settling for<br />

a second mortgage on the railroad. Bonds, with a<br />

face value of $1,000, were issued sixteen to each<br />

railroad mile.<br />

By September 1865, only about ten miles<br />

of track had been laid, but things picked up<br />

quickly from that point, averaging a mile a<br />

day. Again, like the experience with the<br />

telegraph, the crews building west were<br />

competing with those building east.<br />

By June 1866 the branch line had covered<br />

the ninety-one miles to Columbus, Nebraska,<br />

✧<br />

Left: George Francis Train, internationally<br />

known promoter, organized not only the<br />

Credit Mobilier of America construction<br />

company, but also the Credit Foncier of<br />

America, a company intended to develop<br />

towns along the Union Pacific. In <strong>Omaha</strong>,<br />

Train brought in hundreds of pre-fabricated<br />

houses to help with the housing shortage<br />

caused by the beginning of railroad<br />

construction in 1865. He also built the<br />

Cozzens Hotel in 1867; 120 rooms were<br />

ready in ninety days.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: N Street looking west from<br />

Twenty-fourth Street in South <strong>Omaha</strong> on<br />

September 6, 1891.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER II<br />

23


✧<br />

Right: Grenville M. Dodge about 1906, civil<br />

engineer, responsible for surveying over<br />

twenty-five thousand miles of<br />

railroad lines throughout the west, was<br />

president of six railroads and member of<br />

the Union Pacific board of directors from<br />

1870 to 1893.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Union Pacific headquarters at Ninth<br />

and Farnam after the 1890 addition to the<br />

old Herndon House.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

24<br />

and, just two months later, the Union Pacific<br />

reached Fort Kearny, almost two hundred miles<br />

from <strong>Omaha</strong>. By December 1867, the tracks<br />

reached to the Wyoming border. The catalyst<br />

for the improved production was General<br />

Grenville M. Dodge, a Civil War hero with both<br />

engineering and railroad experience. Dodge<br />

was virtually drafted from his military<br />

responsibilities to undertake this challenge. He<br />

made things hum.<br />

While <strong>Omaha</strong> may be viewed as the<br />

community benefiting most from the railroad,<br />

virtually all of Douglas County could be seen<br />

as sharing in this enterprise. The Union<br />

Pacific constructed a depot in Valley,<br />

Nebraska in 1864 and platted a town on the<br />

18 acres it owned. A similar scenario played<br />

out the next year for Elkhorn, which<br />

experienced a few name changes before<br />

settling on the title we know today. Union<br />

Pacific land also figured in the establishment<br />

of Waterloo and Millard.<br />

<strong>Omaha</strong> was the delivery point for railroad<br />

material transported up the Missouri by<br />

steamboat or ferried across the river. Later the<br />

railroad would have a major role in creating<br />

the city’s reputation as a cattle market,<br />

transporting troops in wartime, carrying coal<br />

from Wyoming, and even bringing hundreds<br />

of orphan children from the inner cities of the<br />

country’s East Coast.<br />

The hardships connected with the forging<br />

of the transcontinental railroad have been<br />

catalogued often, ranging from skirmishes<br />

with Indians to battles with Mother Nature;<br />

even the workers, notably the Irish and the<br />

Chinese, sometimes fought among themselves.<br />

Remarkably, and against staggering<br />

odds, the job was completed in record time.<br />

Even the sometimes-scandalous behavior of<br />

the principal investors couldn’t seriously slow<br />

down the work.<br />

In 1867, with the success of the railroad<br />

giving it added credibility, Nebraska finally<br />

achieved the statehood for which it had<br />

fought for many years. Statehood may<br />

have been achieved, but an old battle<br />

flared up brighter than ever. In the 1850s,<br />

<strong>Omaha</strong> had become the territorial capital<br />

over the objections of the more established<br />

town of Bellevue. The people “south of<br />

the river” still carried resentments about<br />

how they had been treated. Now, in 1867,<br />

they would finally get their revenge. They<br />

held the majority in the new legislature,<br />

and they rushed a bill through to move the<br />

capital to one of four counties south of the<br />

Platte River.<br />

Initially the town was to be called “Capitol<br />

City.” However, people in <strong>Omaha</strong> thought<br />

they might discourage some Democratic<br />

support for the move by renaming the town


✧<br />

At one time, banks could print their own<br />

money. Here are three examples of local<br />

organizations each backing their own<br />

currency when Nebraska was a territory.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

after President Lincoln who had been<br />

unpopular with some Democrats. The capitol<br />

building was completed in late 1868. In a<br />

blinding snowstorm in late December 1868,<br />

the offices of the governor and the secretary of<br />

state were spirited out of <strong>Omaha</strong> in the dead<br />

of night. In the weeks ahead, the other offices<br />

followed, and soon government buildings<br />

sprang up all over Lincoln. The people “south<br />

of the Platte” had triumphed and created a<br />

city that could rival <strong>Omaha</strong>.<br />

The work of the railroad was not<br />

interrupted by the Nebraska statehood battle.<br />

In May 1869, the Union Pacific and Central<br />

Pacific finally linked up at Promontory, Utah,<br />

some 1,086 miles west of <strong>Omaha</strong>. That<br />

famous “Golden Spike” photo features both<br />

Thomas Durant of the Union Pacific and his<br />

Central Pacific counterpart, Leland Stanford,<br />

whose name lives on in Stanford University.<br />

Early trains didn’t hit the speeds of today’s<br />

“zephyrs,” making only about twenty-five<br />

miles per hour, but you could—eventually—<br />

get to North Platte for about only $10.<br />

<strong>Omaha</strong>’s “hub” status insured its industrial<br />

growth in many categories, even in tough<br />

CHAPTER II<br />

25


✧<br />

Right: Milk wasn’t the only beverage<br />

delivered by horse and wagon. Metz<br />

Brewery, since 1864, the Old<br />

Reliable, delivered adult beverages to<br />

local emporiums.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Creighton University’s St. John’s<br />

Catholic Church was first established as a<br />

collegiate church in 1888. To the right of the<br />

church is the main administration and<br />

teaching building for the college. Both<br />

buildings front on California Street near<br />

Twenty-fourth Street.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

financial times. With railroad land going for<br />

just $4 to $5 an acre, a heavy promotional<br />

plan initiated by the railroad helped<br />

Nebraska’s population advance rapidly. Many<br />

of the Irish laborers who built the Union<br />

Pacific put down roots here, often serving in<br />

the police and fire departments. Other<br />

European immigrants—the Czechs, the<br />

Swedes, the Germans, and others—were<br />

attracted by the agricultural potential.<br />

Writing in 1871, in his Westward by Rail,<br />

Scottish author William F. Rae catalogued his<br />

travels across the new rail line. Of <strong>Omaha</strong><br />

he said:<br />

<strong>Omaha</strong> is one of those American cities<br />

which seem to spring up, flourish, and wax<br />

great in the twinkling of an eye…certain it is<br />

that the city’s prospects are bright.<br />

The Union Pacific chose <strong>Omaha</strong> as its<br />

headquarters, a relationship the city still<br />

enjoys, although a legal battle waged by<br />

Iowa resulted in Council Bluffs being<br />

designated as the official eastern terminus.<br />

And the art-deco style Union Station,<br />

completed in 1931 at a cost of $3.5 million,<br />

has been preserved as the Durham Western<br />

Heritage Museum. It retains echoes of its<br />

HISTORIC OMAHA<br />

26


transportation past along with diverse<br />

traveling exhibits ranging from dinosaurs to<br />

Princess Diana’s gowns and vignettes on<br />

Douglas County history.<br />

Following the success of the Union Pacific,<br />

other rail lines became part of the Nebraska<br />

scene, notably the Burlington, Northwestern,<br />

Missouri Pacific, and Rock Island. As<br />

telemarketers discovered a century later,<br />

being located in the center of the nation has<br />

its advantages. By 1870, <strong>Omaha</strong>’s population<br />

reached nearly twenty thousand, and the<br />

police force had gone from one officer to four.<br />

The city also could boast of some public<br />

transportation with the advent of the streetrailway<br />

system in 1869. A pair of horses<br />

pulled the small cars only a matter of a<br />

few blocks, but some <strong>Omaha</strong>ns were willing<br />

to pay the ten-cent fare, especially in<br />

inclement weather. The street-railway system<br />

began to run into trouble because many<br />

investors and their friends rode free, and the<br />

individual cars could accommodate only<br />

seven people. To help defray costs, owners<br />

began to accept advertising inside the cars,<br />

renting space for about $2 a month. By 1870,<br />

four cars pursued a zigzag route from Ninth<br />

to Twenty-second Streets and from Jones<br />

to Cuming.<br />

Although the next century would witness a<br />

racial incident considered one of <strong>Omaha</strong>’s<br />

darkest hours, one of the city’s landmark<br />

stands on civil rights occurred in <strong>Omaha</strong> in<br />

1879, just nine years after the street-railway<br />

system came into operation. This was the trial<br />

of Standing Bear, a chief of the Ponca, a<br />

peaceful tribe friendly to the white settlers.<br />

Through an error in the Fort Laramie<br />

Treaty of 1868, the Sioux were granted land<br />

that belonged to the Ponca. The government,<br />

compounding this error, ordered the Ponca<br />

off their lands in northeastern Nebraska. The<br />

ensuing forced march, in late Spring 1877,<br />

was long, cold, and marked by many deaths.<br />

Even after they finally reached Indian<br />

Territory in Oklahoma, the deaths continued.<br />

Nearly a third of the tribe perished.<br />

Standing Bear lost a brother, a sister, two<br />

daughters, and a son. Even when the Ponca<br />

were moved to a site thought to be more<br />

favorable, the deaths continued. Standing<br />

Bear lost another son, his oldest. Just before<br />

he died, Standing Bear’s son asked his father<br />

to bury him in their homeland, “by the swift<br />

running water, the Niobrara.”<br />

Seeking to honor his son’s last wish,<br />

Standing Bear put the body of his son in a<br />

✧<br />

Left: John L. Webster, a prominent <strong>Omaha</strong><br />

attorney who, along with Andrew J.<br />

Poppleton, represented Standing Bear and<br />

his Ponca tribesmen in the famous 1879<br />

case. Their work opened the door to civil<br />

rights for Native Americans.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: One of the most famous cases of<br />

jurisprudence in <strong>Omaha</strong> was the 1879 trial<br />

involving Chief Standing Bear, General<br />

George Crook, Judge Elmer S. Dundy, and<br />

Andrew Jackson Poppleton, and the<br />

citizenship rights of Indians.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER II<br />

27


✧<br />

Above: A bronze statue of General George<br />

Crook, commander, Department of the<br />

Platte, headquartered at Fort <strong>Omaha</strong> in<br />

the 1870s.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: The second Douglas County<br />

Courthouse was completed in 1882 at<br />

Eighteenth and Farnam. This view of the<br />

courthouse was taken from the northeast<br />

corner of the building.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

wagon, and, accompanied by about sixty<br />

relatives, started north in the month of the<br />

“Snow Thaws Moon,” or January 1879. Three<br />

months later, weak and starving, the Ponca<br />

reached their former home. The survivors<br />

were met by a Ninth Infantry detachment,<br />

escorted to Fort <strong>Omaha</strong>, and imprisoned.<br />

General George Crook was the commander<br />

of the Fort and sympathized with the<br />

difficulties of the Ponca. He was under orders<br />

to return the Ponca to Oklahoma. Wanting to<br />

do something for the Indians, he appealed to<br />

his friend, Thomas Tibbles, an editor for the<br />

<strong>Omaha</strong> Herald, and asked him to publicize the<br />

plight of the Ponca, hoping this would lead to<br />

a chance to countermand the general<br />

directives he had been given.<br />

In a three-hour hearing conducted at Fort<br />

<strong>Omaha</strong>, several Ponca leaders provided<br />

testimony. One of them, Ta-zha-but, spoke<br />

eloquently of their poverty and their<br />

hardships. He reminded Crook, Tibbles and<br />

the others present, “…one Father made us all.<br />

We have hands, feet, head, and hearts all<br />

alike. We are also men.”<br />

When Standing Bear delivered his remarks<br />

he catalogued the deaths from illness and<br />

starvation, the miserable conditions in which<br />

the Ponca lived, and their constant<br />

humiliation by other tribes from whom they<br />

had had to beg. With resignation he added:<br />

I thought God intended us to live, but I<br />

was mistaken. God intends to give the country<br />

to the white people, and we are to die. It may<br />

be well; it may be well.<br />

He also appealed directly to Crook for help,<br />

citing their weakness against the power of their<br />

white conquerors. Crook was moved but was<br />

unable to ignore the government edict.<br />

However, Tibble’s campaign was having some<br />

success. He had recruited a pair of prominent<br />

<strong>Omaha</strong> attorneys, John Webster and Andrew<br />

Poppleton, to represent the Ponca.<br />

Tibbles and the attorneys, along with local<br />

pastors, convinced Judge Elmer Dundy to hear<br />

the case. With Crook’s tacit approval, Dundy<br />

issued a writ of habeas corpus, requiring Crook<br />

to show why he was holding these Indians.<br />

Dundy also wrote a restraining order when<br />

federal authorities tried to return the Ponca<br />

south. On April 30, 1879, the trial began.<br />

Standing Bear, unable to follow the testimony,<br />

relied on the services of an interpreter.<br />

The United States district attorney argued<br />

that the living conditions along the Niobrara<br />

were poor, that the Sioux constituted a threat,<br />

that the Ponca had agreed to the move (a<br />

statement the Ponca disputed), and that they<br />

had been compensated for the loss of their land.<br />

Webster and Poppleton picked these arguments<br />

apart, piece-by-piece, adding that the country’s<br />

Fourteenth Amendment guaranteed any person<br />

HISTORIC OMAHA<br />

28


within any state equal protection under the law.<br />

The case then turned on whether or not an<br />

Indian could be declared a “person.”<br />

Tibbles asked Judge Dundy if Standing Bear<br />

could be allowed to speak to this issue. The<br />

judge denied this request, granting the chief<br />

only a brief time on the stand, responding to a<br />

few questions put to him through his<br />

interpreter. The trial moved to the closing<br />

statements, with the prosecution contending the<br />

Indian had no rights under the Constitution<br />

since he was not a party to it.<br />

Webster countered, declaring, “If there is<br />

no precedent in issuing this writ on behalf of<br />

the Indian, then, in God’s name, it is high<br />

time to make one.” Pondering Webster’s<br />

closing, Dundy allowed Standing Bear to<br />

address the court. In a translation later<br />

written by Tibbles, the Ponca chief delivered a<br />

memorable oration.<br />

“This hand is not the same color as yours,”<br />

he told Dundy, “but if I pierce it, I shall feel<br />

pain. If you pierce your hand, you will also<br />

feel pain. The blood that will flow from mine<br />

✧<br />

Left: Fort <strong>Omaha</strong> officers row in 1895.<br />

The commanding officer’s quarters, always<br />

known as the General Crook House, is at<br />

the far right.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: <strong>Omaha</strong> Guard, gatling gun<br />

detachment in 1895 included J. A. C.<br />

Johnson, who would go on to become a wellknown<br />

attorney in <strong>Omaha</strong>.<br />

COURTESY OF DONNA SCHATZ & THE DOUGLAS COUNTY<br />

HISTORICAL SOCIETY COLLECTIONS.<br />

CHAPTER II<br />

29


will be the same color as yours. I am a man.<br />

The same God made us both.”<br />

Turning to the courtroom he employed the<br />

metaphor of his standing by a river in flood,<br />

accompanied by his wife and children, and<br />

their climbing a nearby cliff for days to escape<br />

the raging waters. Finally he spots a passage.<br />

“But a man bars that passage. He is a<br />

thousand times more powerful than I. Behind<br />

him I see soldiers as numerous as the leaves of<br />

the trees. They will obey that man’s orders. I,<br />

too, must obey…. If he says I cannot pass, I<br />

cannot….”<br />

Turning again to Dundy he concluded, “You<br />

are that man.”<br />

Tibbles wrote that the judge openly wept,<br />

as did many in the courtroom. The verdict<br />

came a week later, with Dundy announcing<br />

that, “An Indian is a person within the<br />

meaning of the law of the United States….”<br />

Standing Bear was free, and did return to<br />

Niobrara, but his victory denied him<br />

permission to enter any other tribal lands,<br />

including those of the other Ponca still living in<br />

Oklahoma. In addition, this decision did not<br />

automatically extend such status to other<br />

Indians and there would be many years before<br />

all Indians would truly be treated as “persons”<br />

under the law.<br />

It was also during the 1870s that an industry<br />

that would become synonymous with <strong>Omaha</strong><br />

began to take shape. As a rail center close to<br />

cattle ranches and feed corn, the city was<br />

strategically positioned to develop a packing<br />

industry. The first packinghouses, some built as<br />

early as 1871, were small. It wasn’t until<br />

1884 that John McShane, a local businessman<br />

who later served in Congress, organized<br />

the Union Stockyards in South <strong>Omaha</strong>.<br />

✧<br />

Above: Samuel D. Mercer, M.D., came to<br />

<strong>Omaha</strong> to practice medicine in 1866 and<br />

organized the Nebraska State Medical<br />

Society and the <strong>Omaha</strong> Medical College. He<br />

platted the Walnut Hill addition, where his<br />

large brick house at Fortieth and Cuming<br />

still stands.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Right: A young girl gets a closeup look at<br />

one of the gargoyles for the new city hall on<br />

October 11, 1891.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

30


✧<br />

City fathers felt the need to cut down the<br />

bluffs on which <strong>Omaha</strong> was built to give<br />

easier access to the commercial heart of<br />

the city. This is the northwest corner of<br />

Eighteenth and Douglas Streets in July (top)<br />

and October 1891 (bottom).<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

His dynamic leadership soon attracted large<br />

packinghouses like Cudahy, Swift, and Armour<br />

through the offer of inexpensive leases and cash<br />

or stock bonuses.<br />

At first, the railroads tried to block the<br />

development of the <strong>Omaha</strong> stockyards. They<br />

preferred to route their cattle through Chicago<br />

and Kansas City and refused to ship livestock<br />

to <strong>Omaha</strong>. They underestimated McShane,<br />

who was a relative of the prominent Creighton<br />

family and had plenty of political influence of<br />

his own. Furious at the railroads, he traveled<br />

to Chicago and met with the traffic manager<br />

for the Chicago and Northwestern Railroad.<br />

CHAPTER II<br />

31


✧<br />

Above: P. H. Sharp residence near<br />

Eighteenth and Douglas Street, 1891.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Who knows exactly what was<br />

considered West <strong>Omaha</strong> in 1890?<br />

Nevertheless, it had its own drum<br />

corps, shown here at Fourteenth and<br />

Capitol Streets.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

32<br />

He asked the man if he would like the<br />

Nebraska legislature to pass a bill prohibiting<br />

the shipment of any Nebraska livestock to<br />

Chicago. The railroad caved in and renewed<br />

shipments to <strong>Omaha</strong>. Other railroads soon<br />

followed. As a result the meatpacking business<br />

thrived, and by 1892, it accounted for fully<br />

two-thirds of <strong>Omaha</strong>’s economic output.<br />

In addition to the thriving meatpacking<br />

industry, <strong>Omaha</strong> was also gaining a reputation<br />

as a leader in another area of business.<br />

German immigrants like Frederick Krug, and<br />

his rivals Storz and Metz had created an<br />

industry that was challenging Milwaukee,<br />

Cincinnati, and St. Louis for “Beer Capital of<br />

the United States.” Krug began his company<br />

in a small frame building on Tenth and<br />

Farnam where he produced eighteen barrels<br />

of beer a week. By the early 1890s, he had<br />

taken over the entire block of Twenty-fourth<br />

and Vinton and was producing more than one<br />

thousand barrels of beer each week.<br />

In the 1880s and 1890s, a series of natural<br />

disasters had a profound effect on <strong>Omaha</strong>.<br />

The first occurred in April 1881. It was then<br />

that the Missouri River, that had been so<br />

important to <strong>Omaha</strong>’s success, showed her<br />

capricious nature. A huge ice “dam” broke<br />

upriver in South Dakota, releasing millions of<br />

gallons of muddy water. As the water hurdled<br />

south, it destroyed every small levee and dam<br />

in its path.<br />

The crest arrived in <strong>Omaha</strong> within a few<br />

days, and the waters instantly covered the<br />

Union Pacific shops, the smelting works, and<br />

the lumberyards near the river. The highwater<br />

mark was more than twenty feet above<br />

the normal level. Huge chunks of ice, whole<br />

trees, and parts of barns and houses floated<br />

past startled observers. Two men were<br />

drowned when the floodwaters overturned<br />

their small boat. After the waters receded,<br />

great effort was put into raising the level<br />

of the industrial bottomlands and shoring up<br />

the riverbanks.<br />

The next disaster didn’t strike until 1888,<br />

but it too was unexpected and awesome in its


sheer power. In January 1888, a “Blue<br />

Norther” came ripping in from the west. A<br />

bright, clear day transformed into a raging<br />

blizzard in a matter of hours. Winds of fortytwo<br />

miles per hour hurled the storm eastward<br />

and created mountainous snow drifts. The<br />

temperature dropped from 27 above to 6<br />

below in a matter of hours. Voices could not<br />

be heard above the roar of the wind, and<br />

visibility was reduced to a few feet. “It was<br />

like trying to see with my face pressed into a<br />

snowdrift,” said one survivor. People<br />

disappeared into the maelstrom and found<br />

buildings only because they bumped into<br />

them. Two men perished in the drifts less than<br />

a hundred feet from their houses. Many<br />

thousands of livestock were lost.<br />

Farmers had barely recovered from the<br />

blizzard of 1888 when the drought of the early<br />

1890s took hold. Even in Douglas County’s<br />

fertile bottomland, total crop failure became<br />

the rule rather than the exception. To<br />

compound the troubles, swarms of locusts also<br />

made regular visits to the ravaged countryside.<br />

The farmers of Douglas County had<br />

suffered not only from natural disasters; they<br />

believed they had also fallen victim to the<br />

unscrupulous machinations of the railroads<br />

and middlemen. There were many other<br />

farmers all across the country that felt the<br />

same way, and they clamored for a voice in the<br />

nation’s political affairs. The various Grange<br />

organizations and Farmer’s Alliances were<br />

attracting more and more members.<br />

In 1892, the Populist Party was launched at<br />

a convention in <strong>Omaha</strong>. Some thirteen<br />

hundred enthusiastic delegates attended the<br />

Party’s convention. Their platform stated, “We<br />

meet in the midst of a nation brought to the<br />

verge of moral, political and material ruin. The<br />

fruits of the toil of millions are boldly stolen to<br />

build up colossal fortunes for a few.” They<br />

nominated James B. Weaver, a former Civil<br />

War general, as their presidential candidate.<br />

Weaver was nicknamed “Jumping Jimmy” for<br />

his ability to switch sides in any argument. He<br />

won 8.5 percent of the vote in 1892, including<br />

almost 42 percent in Nebraska.<br />

The citizens of <strong>Omaha</strong> and Douglas County<br />

had more to worry about than politics. They<br />

had weathered floods, financial panic,<br />

grasshoppers, drought, strikes, and other<br />

calamities. Despite all that, the city continued to<br />

improve and grow. By 1885 its population had<br />

grown to 61,000; by 1890 it reached 100,000.<br />

Benson and Dundee were added to suburbia.<br />

✧<br />

A young folks’ outing in the early 1890s.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER II<br />

33


✧<br />

Top, left: One of the first commercial<br />

theatrical venues in <strong>Omaha</strong> was Boyd’s<br />

Opera House on the northeast corner of<br />

Fifteenth and Farnam, which opened<br />

October 24, 1881. James E. Boyd, the<br />

theater’s proprietor, would later become<br />

governor of Nebraska.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Top, right: Boyd’s Theater opened in 1870<br />

at the corner of Fifteenth and Farnam.<br />

By 1903 it was being operated by a<br />

franchisee from Kansas City. Each<br />

production on the bill had a short synopsis<br />

surrounded by advertising.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

34<br />

Streets were paved, waterworks installed<br />

and new buildings, including the city’s first<br />

real post office, sprang up. Boyd’s Opera<br />

House opened in 1881 and hosted traveling<br />

theatrical troupes and musical ensembles. The<br />

famed Irish wit, Oscar Wilde, played to a<br />

sold-out audience here on March 21, 1882.<br />

Hotels like the Millard and Barker emerged,<br />

along with a number of banks—the Millard,<br />

United States, Merchant, and others. Business<br />

blocks, churches of varying denominations,<br />

and a central library gave the young city an<br />

urban look. Still, <strong>Omaha</strong> had trouble<br />

convincing easterners of its improved status.<br />

Too often the lyrics of an 1869 ditty which<br />

appeared in Harper’s Magazine characterized<br />

the city to outsiders:<br />

Hast ever been in <strong>Omaha</strong><br />

Where rolls the dark Missouri down,<br />

Where four strong horses scarce can draw<br />

An empty wagon through the town?<br />

Where sand is blown from every mound<br />

To fill your eyes and ears and throat<br />

Where all the steamboats are aground<br />

And all the houses are afloat?<br />

This critical poet, John G. Saxe, advised<br />

readers that, if <strong>Omaha</strong> ever lay in their way,<br />

“For God’s sake…go around it!”<br />

More than a little peeved at this sort of<br />

doggerel and the reputation it continued to<br />

provoke, <strong>Omaha</strong>’s business leaders took a more<br />

active role in countering such propaganda. A<br />

Commercial Club (which became the <strong>Omaha</strong><br />

Chamber of Commerce in 1918) was founded<br />

to unite and promote economic interests, and<br />

in 1895, the Knights of Ak-Sar-Ben was created<br />

to foster patriotism and civic pride.<br />

But the crowning achievement, the<br />

statement city fathers hoped would entitle<br />

<strong>Omaha</strong> to take its rightful place among<br />

the leading communities of the West, was<br />

the selection of Nebraska’s largest town as<br />

the site of the Trans-Mississippi and<br />

International Exposition.<br />

Three years earlier, at the 1895 Trans-<br />

Mississippi Congress, <strong>Omaha</strong> Bee editor<br />

and publisher Edward Rosewater successfully<br />

lobbied for the hometown locale. The Ak-<br />

Sar-Ben board and other business leaders, who<br />

were anxious to showcase their city<br />

and to match their efforts favorably against the<br />

Chicago exposition of 1893, supported his bid.<br />

Funds for this extravaganza were solicited<br />

from Congress, the State of Nebraska, <strong>Omaha</strong>


and Douglas County, from other states, and<br />

from six thousand local investors who anted<br />

up more than a half-million dollars—and got<br />

it back with dividends.<br />

Local banker Gurdon Wattles not only<br />

helped with the financing, he also headed up<br />

the planning. <strong>Omaha</strong>’s premier architect,<br />

Thomas R. Kimball, was paired with Boston<br />

architect C. Howard Walker, to oversee a team<br />

of Exposition architects.<br />

In just over a year, these planners<br />

converted a 184-acre section in East <strong>Omaha</strong><br />

into a marvelous Disneyesque setting. The site<br />

was loosely bordered on the north by Taylor,<br />

by Pinkney to the south, and bracketed<br />

between Eighteenth and Twenty-fourth<br />

Streets. The overall color scheme featured<br />

white buildings with green roofs.<br />

On June 1, 1898, the Exposition formally<br />

opened when President McKinley pressed<br />

a telegraph key in Washington, D.C. that<br />

triggered the lighting of the illuminated<br />

buildings. The president did make it to<br />

<strong>Omaha</strong> later—just before the five-month-<br />

✧<br />

Above: Ak-Sar-Ben parades began in<br />

1895. Each year there was a theme for<br />

the parade, and floats were<br />

decorated accordingly.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: To meet the increasing demand<br />

for clean water in the city, a waterworks<br />

was built at Florence in 1885. Here river<br />

water, upstream from the city and its<br />

manufacturing, was processed and piped<br />

into homes and businesses.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER II<br />

35


✧<br />

Above: Elk City was on its way to prosperity<br />

when, in 1902, it issued stock for<br />

construction of a city hall.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: The Trans-Mississippi and<br />

International Exposition at <strong>Omaha</strong> in 1898<br />

was visited by 2.5 million people over its<br />

five-month life. President William McKinley<br />

formally opened the Exposition by pressing<br />

a telegraph key in Washington, D.C. that<br />

triggered the lighting of the illuminated<br />

buildings. This view is of the Northwest<br />

Colonade with gondola in the lagoon.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

long Exposition closed on the last day of<br />

October 1898.<br />

Some two-and-a-half million people<br />

trooped through the Exposition, spending<br />

over $800,000 in admissions alone. They<br />

entered through a sixty-foot-high decorated<br />

arch and faced a diverse array of elaborate but<br />

temporary buildings, arranged in a “T” shape<br />

and flanking a thousand-foot-long lagoon.<br />

There were state buildings from nine states<br />

(including Nebraska, Iowa, Wisconsin, and<br />

Illinois) plus exhibits from twenty-two other<br />

states. Visitors could view the Palaces of<br />

Agriculture, Fine Arts, Mines, Machinery,<br />

and Electricity.<br />

There were exotic areas labeled “Streets of<br />

Cairo,” featuring Little Egypt, a “hoochy-koochy”<br />

dancer, and villages recreating Morocco, The<br />

Philippine Islands, China, Germany, and Africa.<br />

A scenic railway took you past a continuous<br />

arcade of attractions and shops. You could<br />

buy popcorn, cigars, sandwiches, fruit, and<br />

cider. You could sample midway rides like<br />

“Shooting the Chute.” You could have your<br />

photo taken by F. A. Rinehart, the Exposition’s<br />

official photographer, or spend time at a poultry<br />

exhibit, dairy, or apiary. A relatively new<br />

invention, the megaphone, was used to direct the<br />

crowds to dancing girls or to the periodic<br />

parades held by groups like the Woodmen of<br />

the World, founded in 1890. Buffalo Bill’s<br />

Wild West Show also brought people in, giving<br />

them a chance to glimpse the famous frontiersman<br />

themselves.<br />

But the center piece of the Exposition may<br />

have been the Indian Congress, featuring<br />

representatives of nearly three dozen tribes,<br />

from the Apache to the Sioux, some six<br />

hundred Native Americans in all. Among the<br />

chiefs on hand were Red Cloud of the Sioux<br />

and Geronimo of the Apache, the latter still<br />

officially a prisoner of the Army. The old<br />

Apache leader signed autographs for fifty cents<br />

each or posed for a photo for double that sum.<br />

At one point, Geronimo wandered away from<br />

the grounds, got lost in Benson, and sparked<br />

sensationalist headlines that the “Scourge of<br />

the Southwest” was on the loose. A more<br />

inspiring moment occurred when Geronimo,<br />

parading before General Nelson Miles, who<br />

had once fought against him, got off his horse,<br />

HISTORIC OMAHA<br />

36


✧<br />

A photograph of the government building in<br />

<strong>Omaha</strong> taken from northwest of the bridge<br />

during the Trans-Mississippi and<br />

International Exposition in 1898.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

AVIATION PIONEER<br />

Not every aviation venture in <strong>Omaha</strong> featured major airlines and bustling terminals.<br />

In 1926, <strong>Omaha</strong>n Roy Furstenberg created P-M Airways, Inc., using the initials for “Prettiest Mile,” the title given tree-lined Florence<br />

Boulevard where Furstenberg lived. His fleet of four planes (more were added later) provided rides for adventurous citizens, and P-M<br />

also offered flying lessons. Originally operating from a dairy field at Sixteenth and Read Streets, the enterprise eventually settled in at<br />

the new municipal airport. When a severe storm destroyed Furstenberg’s planes and hangars, he bounced back as the president of a<br />

new operation, Overland Airways. This corporation rebuilt airplane engines and entire planes, supplied parts, and trained both<br />

mechanics and pilots.<br />

Furstenberg and his partners also built experimental planes, culminating in the production of the Overland Sport Trainer, a seventyhorsepower<br />

biplane dubbed the “Sweetheart of the Air.” It sold for $2,895. Orders soon poured in, and Overland was producing three<br />

“Sweethearts” a week to meet demand.<br />

Unfortunately, the Great Depression devastated sales, and production ground to a halt in January 1932.<br />

Furstenberg’s exploits were in the tradition of pioneer airplane builder Glen Curtis, who brought his air show to <strong>Omaha</strong> in 1910,<br />

using <strong>Omaha</strong>’s first airfield, a pasture near Forty-fifth and Military Avenue. Ak-Sar-Ben Field was also used, and the first mail plane<br />

arrived there in 1919.<br />

There was a lot up in the air in <strong>Omaha</strong> before names like United and Eppley became well known.<br />

CHAPTER II<br />

37


✧<br />

Above: The U.S. Post Office at Sixteenth<br />

and Dodge was completed in 1890. One of<br />

only nine such structures built by the federal<br />

government, this building did not survive<br />

<strong>Omaha</strong>’s urban renewal. It was demolished<br />

to build the Hilton Hotel.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: The Grand Opera House at Fifteenth<br />

and Capitol was originally erected as the<br />

Exposition Building in 1885. It was<br />

destroyed by fire in 1895.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

walked to the reviewing stand and embraced<br />

his old enemy.<br />

Attendees gawked at the teepees, wickiups,<br />

adobe huts, and other tribal dwellings and<br />

could observe daily tasks like working,<br />

cooking, eating, and playing of games. The<br />

Indian Wars were over on the Plains and this<br />

Congress was intended not only as<br />

entertainment but also to introduce the public<br />

to a new image of the people the press had for<br />

so long called “Savages.”<br />

The Nebraska City Conservative editorialized<br />

that this might be the last chance “to see the<br />

red man in his primitive glory and in his<br />

various tribal divisions, under correct<br />

conditions of dwellings, costume, industry,<br />

and ceremonial.”<br />

Not even the Spanish-American War<br />

was able to put a damper on the festivities.<br />

There was something for everyone. Those<br />

with more carnal appetites could visit the<br />

nearby posh bordello established just for the<br />

Exposition by the famed Everleigh Sisters,<br />

Minna and Ada.<br />

And advertisers latched on to the<br />

Exposition, with the Translucent Fabric<br />

Company of Quincy, Massachusetts, pointing<br />

out in print that, at this Trans-Mississippi<br />

Exposition, “nearly 100,000 square feet of<br />

TRANSLUCENT FABRIC SKYLIGHTS were<br />

specified and used exclusively on these<br />

buildings in preference to all other forms<br />

of skylights.”<br />

When it was all over, <strong>Omaha</strong>ns felt pretty<br />

good about themselves and, to a certain<br />

degree, other Americans realized there was<br />

something west of the Missouri other than<br />

dust and desolation. It was a good way to ease<br />

into the next century.<br />

Opposite: The Greater America Exposition<br />

of 1899 rebuilt the Trans-Mississippi<br />

grounds and focused on colonialism.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

38


CHAPTER II<br />

39


HISTORIC OMAHA<br />

40


CHAPTER III<br />

T HE H UDDLED M ASSES M OVE W EST<br />

1900 TO 1941<br />

As the twentieth century opened, life expectancy for Americans was less than fifty years, with<br />

heart disease, flu, and pneumonia the chief causes of death. Flu would cut a path of devastation<br />

across the Heartland in the first quarter of the century.<br />

At the turn of the century, the average worker’s wage was less than $13 per week, and even that<br />

sum would look good before the century was a third over.<br />

Douglas County citizens started the era in decent financial shape, although few of them exhibited<br />

great wealth. Still, by today’s standards (and today’s dollars), goods seemed remarkably inexpensive.<br />

Folks ordering from their 1909 Sears Catalogue had a choice of diamond rings ranging from $10 to<br />

$100. You could buy a carved oak rocking chair for $3.95 and a brass bed and mattress for under<br />

$15. An ornate organ sold for less than $50, and the most expensive concert violin was half that.<br />

Men’s ties were 19¢, and women’s shoes topped out at around $2.<br />

Among other things, this favorable economy was a further spur to immigration, with Douglas<br />

County, and especially <strong>Omaha</strong>, benefiting from the presence of new citizens brought here by<br />

agricultural opportunities and related industries like the stockyards and packinghouses.<br />

The state’s population in the first decade of the last century crept past a million, providing<br />

Nebraska with a ranking as the seventeenth most populous state. Douglas County was slowly<br />

moving toward a population of two hundred thousand.<br />

When the Federal Writer’s Project volume on Nebraska was published in 1939, the authors<br />

noted that while only 115,300 Nebraskans at the time were foreign born, nearly half a million were<br />

second- or third-generation Americans. Of these, Germans, at 168,000, made up the largest bloc,<br />

followed by the Czechs and Swedes, each with about fifty thousand citizens. The remaining larger<br />

segments were made up of Danes, Russians, English, Irish, Polish, and Italians.<br />

Many of these ethnic groups settled outside the Douglas County area, locating in farming<br />

communities like Columbus, West Point, Crete, Norfolk, Kearney, and elsewhere. Some created<br />

their own small towns.<br />

However, all of these groups were represented in <strong>Omaha</strong>, where they entered business and the<br />

professions. South <strong>Omaha</strong>, which was annexed to <strong>Omaha</strong> in 1915 along with the Dundee<br />

neighborhood, was home to many of these nationalities. The Czechs, for example, centered around<br />

Thirteenth and William Streets, while the Poles generally lived northwest of the stockyards and in<br />

an area known as Sheely Town. Italians, who worked both for the packinghouses and the railroads,<br />

settled east of Tenth Street, close to the Missouri bluffs. Most of the town’s dairies were owned by<br />

Danish immigrants, and the Irish, as they did in other areas, drifted into urban occupations like<br />

the police and fire departments, along with the major industries. Lithuanians were there in smaller<br />

numbers before World War II, but their population grew dramatically after that conflict. Jewish<br />

residents managed a number of businesses on North Sixteenth and Twenty-fourth Streets. German<br />

influence was varied and widespread.<br />

African-American newcomers, who came north after the Civil War, settled largely in the cities.<br />

Of the twenty-four thousand Black residents of Nebraska in the early years of the last century, at<br />

least seventy-five percent lived in <strong>Omaha</strong>.<br />

Buildings like the German-American Home, Sokol Hall, Jewish Community Center, and places<br />

like Vennelyst Park echo this influx of new <strong>Omaha</strong>ns, as did organizations like the Urban League.<br />

From its humble beginnings in a single structure in east <strong>Omaha</strong>, <strong>Omaha</strong> University, founded in<br />

1908, would eventually grow into a multi-layered campus north of Elmwood Park, and would<br />

✧<br />

Ak-Sar-Ben’s first street carnival began on<br />

September 22, 1900. Douglas Street,<br />

renamed Bohemian Boulevard, was blocked<br />

off from Seventeenth to Nineteenth for the<br />

huge Oriental Carnival and Masked<br />

Parade. St. Mary Magdalene and <strong>Omaha</strong><br />

High School are seen in the upper right.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER III<br />

41


✧<br />

Above: A carload of sheep has just been<br />

unloaded at the <strong>Omaha</strong> Union Stockyards<br />

in this pre-WWI view.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: A postcard of the Carter Lake Club<br />

House. Carter Lake was formed when the<br />

Missouri River cut a new channel during a<br />

flood on July 8, 1877. It remains a popular<br />

boating and water skiing arena.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

change its title to the University of Nebraska<br />

at <strong>Omaha</strong>, following its inclusion as part of<br />

the state system of higher education.<br />

Labor organizations also made the scene<br />

fairly early in the history of Douglas County.<br />

Union Pacific workers were among the first to<br />

organize, and their union was strong enough<br />

in 1877 to avert a local strike at a time when<br />

railroad workers were out across the nation. In<br />

<strong>Omaha</strong>, the worker’s wage demands were met.<br />

But the situation was different a few years later<br />

when troops from Fort <strong>Omaha</strong>, along with the<br />

state militia, were called in to put down a<br />

strike by workers at the city’s smelting works,<br />

the largest such facility in the country. The<br />

<strong>Omaha</strong> Central Labor Union emerged from<br />

these troubled years.<br />

Perhaps the most significant strikes occurred<br />

among the packinghouse employees who were<br />

out in 1894, and again ten years later. The<br />

Union Pacific shops went on strike in 1902.<br />

There was a lockout of the building trades in<br />

1903, and the packinghouse workers in 1904.<br />

Despite the defeat of these protests, unions grew<br />

in <strong>Omaha</strong> right up and through World War I.<br />

Legislation limiting picketing was passed by the<br />

state legislature, and, in some firms, prospective<br />

employees were required to sign a form<br />

promising not to join a union. Union<br />

membership ebbed and flowed, diminished by<br />

the Depression economy, stimulated by some of<br />

President Franklin Roosevelt’s programs. But the<br />

unrest continued with strikes by streetcar<br />

employees and truckers and other groups.<br />

Organizing became more sophisticated with<br />

both the CIO and AFL competing for the<br />

industrialization of various skills and crafts.<br />

Running parallel to the advance and<br />

setbacks in the labor movement was the hardto-predict<br />

course of politics.<br />

William Jennings Bryan, known as the<br />

“Great Commoner,” was the first major<br />

HISTORIC OMAHA<br />

42


✧<br />

Left: Hanscom Park and Pavilion<br />

occupying fifty-eight acres of land donated<br />

by Andrew Hanscom and James G. Megeath<br />

in 1872 is the oldest park in <strong>Omaha</strong>.<br />

Located at Thirty-second and Woolworth,<br />

the park features a lake, conservatory, and<br />

tennis courts.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

presidential candidate to call Nebraska his<br />

home. He had served two terms in the U.S.<br />

Congress and been defeated for a bid for the<br />

U.S. Senate. In 1894, he became editor-inchief<br />

for the <strong>Omaha</strong> World-Herald, a position<br />

he held for two years. He used his position as<br />

editor to help launch his first presidential bid.<br />

Between 1865 and 1900, the United States<br />

had suffered through a deflationary cycle that<br />

saw prices fall by more than forty-five<br />

percent. This was especially tough on farmers<br />

who had to repay loans with dollars that were<br />

worth far more than the ones they had<br />

borrowed. Bryan championed currency<br />

reform. He and his fellow “silverites” insisted<br />

the government expand the nation’s money<br />

supply by minting silver as well as gold coin.<br />

In 1896, as a delegate to the Democratic<br />

National Convention in Chicago, Bryan was<br />

given a chance to speak at the convention. He<br />

made the most of his opportunity. He gave his<br />

famous “Cross of Gold” speech that was an<br />

inspiring appeal on behalf of coining silver.<br />

“Having behind us the producing masses of this<br />

nation and the world,” he stated. “We will<br />

answer their demand for a gold standard by<br />

saying to them: You shall not press down upon<br />

the brow of labor this crown of thorns, you<br />

shall not crucify mankind upon a cross of gold!”<br />

His speech caused such a sensation that<br />

after several ballots, his party nominated this<br />

unknown, thirty-six-year-old politician for<br />

the presidency. He went on to lose a close<br />

election to William McKinley. He was<br />

nominated by the Democrats again in 1900<br />

and 1908, but was defeated both times.<br />

Below: William Jennings Bryan, the “Great<br />

Commoner” and three-time Democratic<br />

presidential nominee, may have been the<br />

actual persona for L. Frank Baum’s Wizard<br />

of Oz. Bryan, a darkhorse, won the 1896<br />

presidential nomination after making his<br />

famous “Cross of Gold” speech.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER III<br />

43


✧<br />

Right: “Svea I Amerika. Upt radande damer<br />

och herrar I Majfesten, <strong>Omaha</strong>, Nebraska,<br />

1896. Arrangerad of Musikdirektor Adolf<br />

Edgren.” Swedish May Day celebration<br />

dancers in 1896.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: The Swedish Epworth League<br />

Convention, June 22-26, 1898, in front of<br />

the Swedish M.E. Church at 515 North<br />

Eighth Street.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Bryan’s rise coincided with the rise of the<br />

populists and the formation of many<br />

agricultural organizations. In 1903, in an<br />

attempt to keep more money in their hands and<br />

give less to the middlemen, Nebraska farmers<br />

organized the Grain Dealers Association. It was<br />

a forerunner to the farm co-operatives that<br />

flourished in later decades.<br />

HISTORIC OMAHA<br />

44


Like the populists, Bryan’s fortune waxed<br />

and waned. A lifelong teetotaler, his support<br />

of Prohibition, combined with his electoral<br />

defeats caused him to lose influence with<br />

Nebraska Democrats. In spite of his loss of<br />

local influence, he remained a figure on the<br />

national stage until his death in 1925.<br />

The 1896, the same year that William<br />

Jennings Bryan gave his famous “Cross of<br />

Gold” speech, Gurdon W. Wattles purchased<br />

the <strong>Omaha</strong> Railway System. Although there<br />

had been “streetcars” in <strong>Omaha</strong> since 1869, it<br />

wasn’t until 1901 that a true system was<br />

developed. There were many competing<br />

companies, and most lines ran only short<br />

distances that just added to the confusion. It<br />

got so bad that in 1889 the Nebraska<br />

Legislature passed a bill providing for<br />

consolidation of the lines. By 1901, five<br />

years after he had purchased the <strong>Omaha</strong><br />

Railway System, Wattles had combined all<br />

of the disparate companies into the <strong>Omaha</strong><br />

and Council Bluffs Street Railway Company.<br />

It had 150 miles of track and more than<br />

1,500 employees.<br />

Wattles had hoped to recoup his<br />

investment by laying track into suburbs<br />

where he already owned property. He ended<br />

up being hailed as a community benefactor by<br />

the thousands of customers who were<br />

enjoying the vast improvements he made to<br />

the streetcar system.<br />

While Bryan was campaigning nationally<br />

in the first thirty years of the twentieth<br />

century, <strong>Omaha</strong> was what a polite society<br />

referred to as an “open town.” Gambling,<br />

though illegal, was rampant. Civic unrest, like<br />

the 1909 “Greek Riot”, added to the city’s<br />

negative reputation. By 1910, there were<br />

twenty-six hundred “professional” prostitutes,<br />

plus numerous “freelancers.” Prohibition<br />

failed miserably in the river city, with alcohol<br />

available from many local merchants,<br />

including some drugstores. The combination<br />

of liquor and women made <strong>Omaha</strong>’s “Houses<br />

✧<br />

Left: Nils Turnquist, captain in the South<br />

<strong>Omaha</strong> Police Department about 1900.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Bottom, left: In 1900, Irvington was a<br />

long ride from <strong>Omaha</strong>. This photograph of<br />

the Irvington Hotel was taken by an<br />

amateur photographer.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Brewer Fred Krug opened an<br />

amusement park near Benson. This view<br />

dates from about 1900.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER III<br />

45


✧<br />

Above: “Cowboy Jim” Dahlman, flamboyant<br />

mayor and mouthpiece for “Boss” Tom<br />

Dennison, served for all but three years<br />

from 1906 until his death in 1930.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Right: Heavyweight boxing champion Jack<br />

Dempsey is greeted at the railroad station<br />

by long-time <strong>Omaha</strong> Mayor James C.<br />

Dahlman in 1923.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

46<br />

of Assignation” highly lucrative, averaging<br />

$17.5 million annually in collective profits<br />

between 1905 and 1911.<br />

During most of this time, <strong>Omaha</strong> had as its<br />

mayor James “Cowboy Jim” Dahlman,<br />

<strong>Omaha</strong>’s mayor for all but three years from<br />

1906 until his death in office in 1930.<br />

Dahlman was a hands-on mayor, rarely<br />

delegating even the smallest decisions to his<br />

staff. He would personally speak to a<br />

constituent with a problem or visit a citizen in<br />

jail. Frequently, Dahlman pardoned an inmate<br />

convicted of drunkenness or some other<br />

“trivial” offense. He once commented, “If it<br />

was the man alone who paid the penalty for<br />

the offense, I would let him stay in jail. I<br />

cannot see a mother and children suffer<br />

because the husband and father drank a little<br />

too much.”<br />

His popularity with the citizens of his<br />

community was part of the secret to Dahlman’s<br />

longevity as mayor, a longevity that earned<br />

him the title, “The Perpetual Mayor of<br />

<strong>Omaha</strong>.” The major factor in his long run as<br />

mayor was the support he enjoyed from<br />

<strong>Omaha</strong>’s political “boss,” Tom Dennison.<br />

Dennison, also known as “The Old Man” came<br />

to <strong>Omaha</strong> in 1892 at age thirty-four. This<br />

nickname changed to “the Old Grey Wolf” in<br />

1933, during Dennison’s last campaign, when<br />

his opponents sang “the old grey wolf he ain’t<br />

what he used to be”, but to his followers, he<br />

was always The Old Man. As George Leighton<br />

of Harper’s Bazaar tells it, Dennison showed<br />

up with $75,000, which he deposited at a<br />

local bank, telling the banker that $50,000<br />

was for the banker to use as he chose.<br />

Within a few years of his arrival in <strong>Omaha</strong>,<br />

Dennison had launched an enormously<br />

successful gambling business and made<br />

connections with nearly all of the City’s<br />

powerful elite. Although gambling wasn’t<br />

actually legal, it was a common sight to see<br />

Dennison being escorted throughout the town<br />

by members of <strong>Omaha</strong>’s police force. The<br />

gambling houses, which suffered from the<br />

most frequent and destructive police raids,<br />

always seemed to be those owned by<br />

Dennison’s fiercest competitors, while his own<br />

establishments escaped unscathed.<br />

Keeping his business interests alive was<br />

Dennison’s greatest concern, and he showed a


✧<br />

Left: An early Dollar Cab stand with call<br />

box in downtown <strong>Omaha</strong> in the late 1930s.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Tom Dennison, the “Boss” of the<br />

political machine in <strong>Omaha</strong> from about<br />

1900 to 1933. He is pictured here with his<br />

second wife, seventeen-year-old Nevajo<br />

Truman. His home still stands near<br />

Seventy-second and Military.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

special genius for the work. When Dahlman<br />

emerged as an unopposed candidate for the<br />

Democratic nomination for mayor in 1906,<br />

Dennison, a lifelong Republican, put the<br />

considerable weight of <strong>Omaha</strong>’s Third Ward<br />

behind Dahlman. Dahlman’s public stance<br />

opposing Prohibition may have cost him the<br />

support of William Jennings Bryan, but it<br />

guaranteed him Dennison’s support.<br />

No one ever seriously questioned<br />

Dahlman’s personal integrity, but the mutual<br />

advantages created by his relationship with<br />

Dennison were obvious. The two men were<br />

rarely seen together in public, and no<br />

concrete evidence ever linked Dahlman to the<br />

crime and political corruption practiced by<br />

the Dennison machine. Still, Dennison was a<br />

staunch Dahlman supporter, and Dahlman<br />

didn’t interfere with Dennison’s gambling or<br />

CHAPTER III<br />

47


✧<br />

W. W. Scott took an album of photos after<br />

the 1913 Easter Tornado struck Douglas<br />

County. It was the most devastating storm<br />

in <strong>Omaha</strong>’s history. In the photo above, we<br />

see Twenty-fourth Street and Lake. In the<br />

photo below, the 1913 Easter Tornado<br />

overturned a streetcar at Forty-eighth and<br />

Leavenworth. The tornado touched down<br />

near Ralston and stayed on the ground all<br />

the way across <strong>Omaha</strong>.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

other illicit business ventures. Some charged<br />

that Dahlman was a front man for illegal<br />

interests, but Dennison didn’t see it that<br />

way. He declared, “Laws that people don’t<br />

believe in can’t be enforced if whole armies<br />

tried it.” Dahlman’s lack of strenuous<br />

opposition to Dennison’s lawless activities<br />

may have been no more than pragmatism and<br />

self-interest.<br />

Not everyone was happy with the lawless<br />

state of their city. Frustrated with “politics as<br />

usual,” in 1912 the citizens of <strong>Omaha</strong> changed<br />

from a mayor-council to a “commission” form<br />

of government. This style of city government<br />

called for a non-partisan, citywide election of<br />

seven commissioners. Once chosen, the<br />

commissioners elected a mayor and department<br />

heads from among their own ranks.<br />

Under the new system, Dahlman continued as<br />

mayor. Even with the new system, it took<br />

years to make serious inroads into the<br />

Dennison machine.<br />

The candidates formed slates before the<br />

general election, established their political<br />

platforms, and then stated the offices that they<br />

were most interested in filling, from mayor to<br />

chief of police. The slates referred to<br />

themselves by names like the “Allied Slate”<br />

and the “Committee of Five Thousand.” They<br />

competed to prove themselves the most<br />

progressive and reform minded. Most favored<br />

Prohibition and opposed corruption and<br />

prostitution. However, it would take six years<br />

for the commission form of government to<br />

reach the height of its popularity, when the<br />

first slate of “reformers” was elected in 1918.<br />

But the Dennison crowd wouldn’t stay down<br />

for long.<br />

While <strong>Omaha</strong>ns waited to see how their<br />

new form of government would work, a force<br />

of nature visited them once again, but this<br />

time it wasn’t a flood or a blizzard, but a<br />

tornado. Some citizens even saw it as God’s<br />

retribution for <strong>Omaha</strong>’s political sins.<br />

The tornado arrived in the afternoon of<br />

Sunday, March 23, 1913. According to the<br />

next day’s edition of the <strong>Omaha</strong> World-Herald,<br />

“Death and destruction unparalleled in the<br />

history of <strong>Omaha</strong> traveled with a terrific<br />

tornado which mowed a wide and gruesome<br />

path through the city late yesterday afternoon.<br />

A balmy spring day typical in its fleeting<br />

glimpses of the sun and threatening of<br />

showers, developed into a driving rainstorm<br />

and then, in the twinkling of an eye, into a<br />

devastating monster of annihilation. And as<br />

the dead were carried to the morgues and the<br />

maimed moaned from the wreckage, and the<br />

yellow sky glowed with the carmine reflection<br />

of hundreds of burning homes, it was recalled<br />

that it was Easter Sunday!”<br />

The World-Herald described the storm as a<br />

“wind demon” that came “careening over the<br />

prairies from the southwest and drove a<br />

HISTORIC OMAHA<br />

48


diagonal course through the residence district<br />

to the northeast.” The storm entered <strong>Omaha</strong><br />

near Fifty-first and Center Streets, struck the<br />

hill at Thirty-ninth and Farnam, and<br />

continued on a northeastern path until it left<br />

<strong>Omaha</strong> just south of Kountze Park before<br />

entering Carter Lake and “wreaking its halfspent<br />

fury” on Council Bluffs.<br />

Unlike today, there was no early warning<br />

system. The storm came as a total shock to<br />

<strong>Omaha</strong>’s citizens. They considered their town<br />

to be “tornado-proof,” protected by the<br />

barricade of surrounding hills. The path of the<br />

storm was two to four blocks wide and ripped<br />

its way through the mansions of the rich and<br />

the tenements of the poor with equal fury.<br />

When it was all done, there were 111 dead in<br />

<strong>Omaha</strong>. Another eighteen perished in the<br />

small towns surrounding the city. More than<br />

350 people were injured, 1669 homes were<br />

destroyed, and thousands of <strong>Omaha</strong>ns were<br />

homeless. Governor John Morehead called<br />

out the militia and, while touring the scene of<br />

destruction, said, “This is enough like my<br />

conception of hell to suit me!”<br />

There were many stories of narrow escapes<br />

and heroic rescues. There were also tragic<br />

tales. The Child Saving Institute, a local<br />

✧<br />

Above: A detachment from the Army Signal<br />

Corps at Fort <strong>Omaha</strong> stands guard in Bemis<br />

Park after the 1913 Easter Tornado.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Courtland Beach amusement park<br />

was built on the shores of Cut-Off Lake<br />

(later Carter Lake). The Carter Lake Club<br />

bought out the amusement park in 1912.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER III<br />

49


✧<br />

Right: Businesswoman Genevieve Sautter<br />

opened a grocery store at Tenth and<br />

Bancroft in 1910.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: <strong>Omaha</strong> Women’s Club planting the<br />

first tree on the House of Hope grounds at<br />

Florence, Nebraska, on Arbor Day, April<br />

21, 1917.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

orphanage, was directly in the path of the<br />

storm. The staff hurried to save as many of the<br />

35 children as they could, but once the storm<br />

had passed, they counted only 32. They<br />

discovered three infants had been blown out<br />

of a window. The crushed body of one was<br />

found 40 feet away, while another was found<br />

more than 100 yards away. Miraculously, the<br />

third infant was found dangling just below the<br />

open window, her nightgown caught on a<br />

protruding nail.<br />

Despite the shock and the horror,<br />

<strong>Omaha</strong>ns proved resilient. They poured into<br />

the streets to help their neighbors and raised<br />

HISTORIC OMAHA<br />

50


many thousands of dollars to help rebuild<br />

their city. Perhaps most resilient of all were<br />

the insurance companies. On March 25,<br />

1913, two days after the storm, the <strong>Omaha</strong><br />

World-Herald featured pages of ads offering a<br />

type of insurance heretofore unknown—<br />

tornado insurance.<br />

One of the many people who probably<br />

witnessed the storm was a young Irish priest<br />

who had arrived in <strong>Omaha</strong> only nine years<br />

earlier. Father Edward J. Flanagan first came<br />

to Nebraska in 1904. He worked briefly at the<br />

Cudahy packing plant before beginning his<br />

study for the priesthood and was ordained<br />

in 1912.<br />

While serving as an assistant pastor at St.<br />

Patrick’s Church in <strong>Omaha</strong>, he opened the<br />

“Workingman’s Hotel” for homeless and<br />

destitute men. It wasn’t long before Flanagan<br />

realized it was too late for most of these men.<br />

✧<br />

Above: The <strong>Omaha</strong> Commercial Club, a<br />

forerunner of the <strong>Omaha</strong> Chamber of<br />

Commerce, traveled the region promoting<br />

the city. A little girl “rings for <strong>Omaha</strong>” one<br />

of the promotional souvenirs from a trip<br />

about 1904.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Left: Dan Desdunes (far left) came from<br />

New Orleans to <strong>Omaha</strong> in 1904. In 1916<br />

he organized and trained the finest black<br />

band ever developed in Nebraska. It became<br />

the official band of the <strong>Omaha</strong> Chamber of<br />

Commerce. Desdunes was also the<br />

instructor for Father Flanagan’s Boys Band<br />

until his death in 1929. Desdunes is credited<br />

with being one of the premier jazz coronet<br />

players in New Orleans.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER III<br />

51


✧<br />

Above: American Expeditionary Forces<br />

Commander-in-Chief John J. Pershing<br />

reviews the troops at the Fort <strong>Omaha</strong><br />

Balloon Training School, March 6, 1919.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: The city auditorium opened June 7,<br />

1904 on the southeast corner of Fifteenth<br />

and Howard. A new auditorium was<br />

completed about 1954 at Seventeenth and<br />

Capitol. This building was razed in 1963.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

52<br />

The pattern of their lives was already firmly<br />

set. He believed that if he could have only<br />

gotten to them when they were boys, maybe<br />

he could’ve made a difference. He decided he<br />

had to try.<br />

In December 1917, with the permission<br />

of the archbishop and $90 borrowed from<br />

a friend, he opened his home for homeless<br />

and neglected boys at Twenty-fifth and<br />

Dodge. That first Christmas meal for the<br />

boys was a simple repast, enlivened only<br />

by a barrel of sauerkraut donated by a<br />

local merchant.<br />

The word soon spread about Father<br />

Flanagan and his home, and boys were sent<br />

by judges, policemen, and kindly citizens.<br />

Many boys just walked in off the streets by<br />

themselves. Flanagan’s home was soon<br />

bursting at the seams and he was forced to<br />

move to larger quarters, taking over the<br />

abandoned German-American Home at 4206<br />

South Thirteenth Street in Spring 1918.<br />

The German-American Home was available<br />

due to America’s entry into World War I and<br />

the resulting Anti-German fervor that swept<br />

the country. America’s involvement in the war<br />

totaled less than two years, from April 1917 to<br />

November 1918, and there was only minor<br />

impact on <strong>Omaha</strong>. A balloon school was built<br />

at Fort <strong>Omaha</strong> (whose mission had changed<br />

after the Indian Wars), and the novelty of<br />

manned balloons drifting over the city<br />

entertained the populace but didn’t contribute<br />

much to the city’s economy. The biggest<br />

impact was the departure of nearly twentythousand<br />

<strong>Omaha</strong>ns who served in the armed<br />

forces creating local labor shortages. Almost<br />

half of these soldiers served in a trio of<br />

machine gun battalions along with elements<br />

of the 355th Infantry Regiment. The<br />

University of Nebraska College of Medicine in<br />

<strong>Omaha</strong> formed an active hospital unit that<br />

functioned overseas. This war also brought<br />

fame to a former commandant of the<br />

University of Nebraska cadets. General John J.<br />

Pershing, who also studied at the university,<br />

was named commander-in-chief of the<br />

American Expeditionary Forces.<br />

Towards the end of the hostilities there was a<br />

massive expansion of agriculture throughout<br />

the Great Plains. Once again, <strong>Omaha</strong> benefited<br />

from its central location due to its growth as an<br />

important shipping center.<br />

Other than helping him find a place for his<br />

boys, the war had little effect on Flanagan’s<br />

burgeoning home. The boys just kept coming.<br />

So, in 1921, again borrowing money from<br />

friends, Flanagan bought Overlook Farm, ten<br />

miles west of <strong>Omaha</strong>. He moved his entire<br />

operation there and named it Boys Town. It<br />

became the permanent home for Father<br />

Flanagan and his boys.<br />

Through the years, as Boys Town grew and<br />

buildings were added to the campus,<br />

Flanagan was tireless in raising money to<br />

ensure its survival. It became an incorporated


village in 1936, but it was an event two years<br />

later that was to bring it everlasting fame.<br />

The MGM movie Boys Town was filmed on<br />

location, and citizens of <strong>Omaha</strong> and the<br />

surrounding areas flocked to see stars like<br />

Spencer Tracy and Mickey Rooney in action.<br />

Dozens of Boys Town boys served as extras.<br />

The movie premier was held in downtown<br />

<strong>Omaha</strong>, and the streets overflowed with<br />

proud <strong>Omaha</strong>ns hoping to catch a glimpse of<br />

the stars of the movie. It went on to set box<br />

office records, and Spencer Tracy received an<br />

Oscar for his portrayal of Father Flanagan.<br />

Flanagan’s home for boys continued to<br />

bring attention to <strong>Omaha</strong> and Douglas County<br />

during the 1940s. During World War II, over<br />

✧<br />

Above: Florence Field at Thirty-first to<br />

Thirty-sixth Streets, from Redick to Scott,<br />

was the site of the Fort <strong>Omaha</strong> Balloon<br />

Training School in 1918.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Officers of the balloon school at Fort<br />

<strong>Omaha</strong> with their mascot in 1918.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER III<br />

53


HISTORIC OMAHA<br />

54


✧<br />

Opposite: In 1938, Spencer Tracy won an<br />

Oscar for his portrayal of Father Flanagan<br />

in Boys Town. In this photograph, Tracy<br />

and Flanagan pose with two of the boys<br />

and the movie’s director, Norman Taurog<br />

(center).<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Left: Armand Petersen owned Sherman<br />

Avenue Meat Market at 2911 Sherman<br />

Avenue about 1910. In 1925, Sherman<br />

Avenue’s name was changed to North<br />

Sixteenth Street.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

700 Boys Town graduates served in the armed<br />

forces and more than 40 were killed, including<br />

three at Pearl Harbor. Flanagan was named the<br />

“Number One War Dad” because so many of<br />

his “boys” had fought for their country.<br />

After the War, General Douglas MacArthur<br />

asked Flanagan to visit the Far East and offer<br />

solutions for the thousands of children<br />

orphaned by the war. Following his success in<br />

the Far East, in 1948 President Truman asked<br />

Flanagan to journey to Europe to offer advice<br />

for similar problems there. It was while<br />

visiting Berlin, Germany, that he suffered a<br />

heart attack and died. He was sixty-three<br />

years old. Today his creation is named Girls<br />

and Boys Town and has expanded to locations<br />

elsewhere in the nation.<br />

In 1918, the year after Father Flanagan<br />

founded Boys Town, the reform-minded Allied<br />

Slate, headed by mayoral candidate Edward<br />

Smith, finally triumphed, interrupting the<br />

reign of “Cowboy” James Dahlman, who had<br />

been mayor since 1906. The <strong>Omaha</strong> Trade<br />

Exhibit explained the victory of the Allied Slate<br />

Below: In 1904, the first “pay-as-you-enter”<br />

streetcars arrived in <strong>Omaha</strong>. The<br />

motorman’s vestibule had a doored cab he<br />

kept closed except to let passengers off. The<br />

rear platform, still open, was divided by<br />

piping, and one entered on the left, handed<br />

the conductor a nickel. The new plan<br />

resulted in many passengers getting off<br />

backward. This safety poster shows the<br />

proper way to exit the car.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER III<br />

55


✧<br />

Above: An Armistice Day parade in<br />

downtown <strong>Omaha</strong> in November 1918.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: On Sunday, September 28, 1919, an<br />

enraged mob of six thousand people<br />

attacked the Douglas County Courthouse<br />

and dragged black prisoner William Brown<br />

from the top floor of the jail, shot, lynched,<br />

and burned him. Brown had been arrested<br />

two days earlier, accused of assaulting a<br />

white girl. The mob ransacked and looted<br />

the courthouse as well. After the riot an<br />

editorial in the World-Herald attacked<br />

“mob spirit” and won a Pulitzer Prize.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Opposite, top: Back when talkies were still a<br />

novelty, Olsen & Johnson, vaudeville<br />

headliners, brought their live review to the<br />

Orpheum. For a single ticket price, patrons<br />

saw both a full-length vaudeville show and<br />

a full-length motion picture. Opening night<br />

was in progress when Will Wentworth<br />

captured this view.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Opposite, middle: Sebastian Bandiera<br />

“bobs” a girl’s locks in his barbershop at<br />

1507 North Thirty-third Street in 1926<br />

while another girl waits.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

by declaring, “The businessmen of this city, the<br />

big men who are responsible for the city’s<br />

rapid growth and wonderful progress, are<br />

determined to have a four-square city, a well<br />

regarded and well balanced city, and one whose<br />

political machinery and city govern-ment<br />

would be a true representation of the place in<br />

business and social affairs in this great trade<br />

territory that <strong>Omaha</strong> now holds.”<br />

The ascendancy of the “reform party” was<br />

short-lived. There was in-fighting almost<br />

immediately, and the commissioners soon fell<br />

out over a wide variety of issues. A horrifying<br />

riot in 1919 resulted in a lynching that was<br />

one of the city’s darkest hours.<br />

On the afternoon of Sunday, September<br />

29, a mob later calculated to number six<br />

thousand, gathered outside the Douglas<br />

Opposite, bottom: Albert Cahn at 1322<br />

Farnam was one of six shirtmakers in<br />

<strong>Omaha</strong> in 1915. The employee lunchroom<br />

apparently had both cook and waiter.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

56


County Courthouse. Imprisoned on the sixth<br />

floor of that building was a young black man<br />

named William Brown. He had been accused<br />

of raping a white girl. Brown’s defense attorney<br />

argued that his client couldn’t have committed<br />

the offense because he was severely crippled.<br />

However, the prosecutor paraded dozens of<br />

eyewitnesses who swore they saw Brown<br />

commit the crime. Despite the drama inside<br />

the courthouse, there was even more drama<br />

outside as a mob began to gather. The rioters<br />

took matters into their own hands. They set<br />

fire to the courthouse, dragged the prisoner<br />

from his cell, hanged him and then burned his<br />

body. When Mayor Smith tried to intervene, he<br />

was also beaten and hanged, but rescuers<br />

managed to cut him down just in time.<br />

One outcome of this tragedy was the<br />

migration of black citizens from other parts of<br />

<strong>Omaha</strong> to the near-north side of town. It took<br />

fifty years for that trend to reverse itself. There<br />

was also a more determined effort to unite the<br />

growing black community, led by Earl Little, a<br />

Baptist minister who was the father of Malcolm<br />

X. Another result was the defeat of the Allied<br />

slate, who were depicted as unable to govern.<br />

In the 1921 election, former Mayor Dahlman’s<br />

“United Seven” slate was triumphant. Both<br />

Dennison and Dahlman returned to power for<br />

another decade. Dahlman would remain<br />

mayor until his death in 1930.<br />

As for Dennison, whatever the reason for<br />

the success of his “Bossism,” it didn’t survive<br />

him. After his death in 1934 from a cerebral<br />

hemorrhage, vice’s hold on <strong>Omaha</strong> began to<br />

waver. When State Attorney General C. A.<br />

Sorenson told <strong>Omaha</strong> officials to “Clean up<br />

<strong>Omaha</strong>, or I’ll come and do it for you,” things<br />

began to change. A series of well-planned<br />

raids forced much of the criminal activity<br />

underground and dispersed the rampant<br />

prostitution. Though <strong>Omaha</strong> was still a lively<br />

town, you now had to know where to look to<br />

find some “action.”<br />

Despite the Depression, which hit the grain<br />

and livestock markets heavily, <strong>Omaha</strong> and<br />

Douglas County continued to grow. Joslyn Art<br />

Museum opened in 1931, thanks to a gift by<br />

Sarah Joslyn, and, that same year, the Art Deco<br />

Union Station was completed. The Ak-Sar-Ben<br />

Coliseum was up and running a year before<br />

CHAPTER III<br />

57


✧<br />

Right: Swift and Company Meat Market,<br />

1223 Leavenworth Street about 1917.<br />

Dressed meat was delivered directly from<br />

their packinghouse at the stockyards via<br />

open trucks like this until 1947.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Roy Turnquist was the leader of the<br />

Orioles, one of many dance bands in<br />

<strong>Omaha</strong> in the 1920s. Turnquist played<br />

saxophone and was later active in the<br />

Shrine band.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Opposite, top: <strong>Omaha</strong> Union Station was<br />

built in 1899 to accommodate many<br />

railroads that had passenger train service<br />

into <strong>Omaha</strong>. It was replaced in 1931 by the<br />

current Union Station. The Chicago,<br />

Burlington & Quincy Railroad Station was<br />

across the tracks to the south. This photo<br />

was taken by Joseph Stimson, a<br />

photographer from Cheyenne, Wyoming.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Opposite, bottom: The new Insurance<br />

Building at 1708 Farnam Street opened in<br />

1935. It was the most complete<br />

modernization project in the country done<br />

by Woodmen of the World. The building<br />

provided additional office space.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

58


CHAPTER III<br />

59


✧<br />

Right: Businesswoman Ellen Rocho sold box<br />

lunches. By the mid-1930s she averaged<br />

thirty-three hundred box lunches a day. Her<br />

fleet of delivery trucks is shown here in<br />

Elmwood Park in 1927.<br />

COURTESY OF MARGE TOWEY AND THE DOUGLAS<br />

COUNTY HISTORICAL SOCIETY COLLECTIONS.<br />

Below: Johnny Goodman, the greatest<br />

amateur golfer of his day, graduated from<br />

South High School in 1927. He won the<br />

amateur U.S. Open, and defeated Bobby<br />

Jones at Pebble Beach.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

the Stock Market Crash, and so was the<br />

<strong>Omaha</strong> Community Playhouse.<br />

A 1930s survey showed that the state had<br />

more automobiles and trucks than families,<br />

but there were twice as many miles of gravel<br />

roads than paved roads. This phenomenon<br />

helped the growth of the town of Valley,<br />

whose gravel pits were kept busy. Crystal sets<br />

gave way to radio cabinets, and even foreign<br />

reception was possible. There were twentytwo<br />

busy bus lines in <strong>Omaha</strong> and about a<br />

dozen planes a day, passenger and mail, took<br />

off from the city’s airport.<br />

City planners wisely allowed land for parks<br />

and <strong>Omaha</strong> became known for its outdoor<br />

recreational areas. Names like Elmwood,<br />

Hanscom, Riverview, Kountze, Mandan,<br />

Miller, Fontenelle, Hummel, and Levi Carter<br />

showed green on the city’s maps. As early as<br />

the 1920s, <strong>Omaha</strong> was third nationally in per<br />

capita park area. The city also boasted the<br />

third largest corn and livestock markets, was<br />

fourth nationally in home ownership, and<br />

second in per capita telephone use. The<br />

county’s population grew by more than fifty<br />

percent that decade, with new Asian and<br />

Hispanic immigrants adding to the mix.<br />

The million-dollar Douglas County<br />

Hospital opened in 1932, and churches of all<br />

denominations were erected. Chain stores also<br />

began arriving on the scene—Woolworth,<br />

JCPenney, S. S. Kresge, A&P, Safeway, and<br />

Piggly Wiggly.<br />

There were, of course, various calamities,<br />

natural and unnatural. A series of floods on<br />

HISTORIC OMAHA<br />

60


the Missouri, the Platte, and the Elkhorn<br />

caused extensive damage in Valley, Waterloo,<br />

and <strong>Omaha</strong>. An epidemic of infantile paralysis<br />

in the 1930s reminded citizens of the<br />

devastating flu that racked the nation and<br />

the Midlands during the First World War.<br />

There was gambling, and bootlegging, and<br />

the internal warfare these activities caused.<br />

While the county didn’t have anything to<br />

match the exploits of Dillinger or Bonnie and<br />

Clyde, <strong>Omaha</strong> did record at least one<br />

unsolved murder, that of Harry Lapidus,<br />

who was shot and killed near Hanscom Park.<br />

Since Lapidus was an outspoken campaigner<br />

against Dennison’s gaming and liquor<br />

interests, suspicion fell on Dennison, but<br />

nothing ever came of the investigation, and<br />

Dennison died less than three years after<br />

the murder.<br />

Thanks to the CB&Q and the MoPac rail<br />

lines, the town of Ralston was created and<br />

earned official status in 1953. Waterloo had<br />

its new fairgrounds (1919) and Valley its<br />

lucrative gravel contracts, so things were<br />

happening in the county outside of the<br />

<strong>Omaha</strong> city limits.<br />

These residents of outlying towns often<br />

came to <strong>Omaha</strong> to see the movies. The city’s<br />

first movie house, the Parlor, at Tenth and<br />

Douglas Streets, offered early films like The<br />

Great Train Robbery. The talkies arrived in<br />

1928, and patrons soon got to view<br />

Hollywood stars with local connections like<br />

Harold Lloyd and Fred (Austerlitz) Astaire.<br />

✧<br />

Above: Passenger trains for both the<br />

Burlington Station and <strong>Omaha</strong> Union<br />

Station arrived and departed from<br />

adjoining yards. There was even a covered<br />

walkway between the two stations shown<br />

here about 1935.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: All dressed up for a 1930s parade,<br />

this burro pulls a cart of White King<br />

granulated soap.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER III<br />

61


King Kong impressed audiences in 1933, just<br />

as Dracula and Frankenstein had frightened<br />

them a couple of years earlier. But the biggest<br />

movie news centered on the premier of the<br />

movie Boys Town in 1938 and the release of<br />

Union Pacific the following year. In<br />

conjunction with that latter film, Douglas<br />

County citizens celebrated “Golden Spike<br />

Days,” with residents being encouraged to<br />

grow beards and wear western clothing.<br />

Other entertainment options included<br />

radio programming ranging from The Shadow<br />

to Edgar Bergen and Charlie McCarthy. But<br />

the major pastime was probably dancing at<br />

local <strong>Omaha</strong> venues like Peony Park Ballroom<br />

and the Music Box where dancers might swing<br />

to Eddy Haddad, Leo Pieper, or Art Randall. If<br />

you preferred staying at home with the record<br />

player, there were 78’s featuring Glenn Miller,<br />

Benny Goodman, Tommy Dorsey, Count<br />

Basie, Duke Ellington, Artie Shaw, Harry<br />

James, and others.<br />

Jazz aficionados flocked to the Dreamland<br />

Ballroom in the Jewell Building at Twenty-fourth<br />

and Grant Streets, where Basie and Ellington<br />

appeared along with Louis Armstrong, Ray<br />

Charles, and others. Local headliners like<br />

Preston Love also made the scene.<br />

Presidential visits to <strong>Omaha</strong> became<br />

common, with Teddy Roosevelt, Woodrow<br />

✧<br />

Above: Ukulele Joe Thomas and his Café De<br />

Melody was a popular entertainer in <strong>Omaha</strong><br />

from the 1920s until the late 1940s. A chef<br />

on private railroad cars by trade, Thomas<br />

also was heard on many radio stations across<br />

the country as he traveled by train. He made<br />

most of his own instruments out of kitchen<br />

utensils. One newspaper article described his<br />

music as jazz served a la carte.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Right: A military band plays behind two<br />

baseball teams lined up along the base line<br />

at Rourke Park, Fifteenth and Vinton while<br />

President Woodrow Wilson in review in<br />

1916. The ballpark was named for William<br />

“Pa” Rourke, owner of the Western Baseball<br />

Association from 1899-1920.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

62


✧<br />

Left: Barber shops attempt to gain the<br />

ladies’ trade in this William Wentworth<br />

Collection photo from the mid-1930s.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Named for John M. Thurston, an<br />

<strong>Omaha</strong> civic leader and U.S. senator, the<br />

“Thurston Rifles” Company L, First<br />

Nebraska Infantry, pose outside their<br />

armory at Seventeenth and Douglas,<br />

April 27, 1898.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER III<br />

63


✧<br />

Above: Joseph Havlicek began this band,<br />

The Music Masters, in the early 1920s.<br />

They were one of the first to play on the<br />

new radio station WOAW (later WOW)<br />

in 1923.<br />

COURTESY OF MARY JO HAVLICEK AND THE DOUGLAS<br />

COUNTY HISTORICAL SOCIETY COLLECTIONS.<br />

Below: Only the third horse to win the<br />

Triple Crown, <strong>Omaha</strong> easily wins the<br />

Belmont Stakes, June 8, 1935. <strong>Omaha</strong> died<br />

in 1959 and is buried on the former<br />

Ak-Sar-Ben property.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Wilson, and William Howard Taft among the<br />

chief executives who paraded before the<br />

home folks.<br />

Events like the “Dust Bowl” impacted<br />

<strong>Omaha</strong> and Nebraska, but not as severely as it<br />

did other states. And the Spanish Civil War,<br />

and even the rise of Hitler and Mussolini in<br />

Europe, seemed far from the Midwest.<br />

Local universities were paying more<br />

attention to projected tuition increases and<br />

pledges to sororities and fraternities than they<br />

were to reports from Europe or the Far East.<br />

There were reminders, of course, besides the<br />

increasingly grim news stories. Students were<br />

asked to save paper, and classes in first aid<br />

and civilian defense were added.<br />

Everything changed on December 7, 1941,<br />

when residents of Douglas County heard the<br />

radio announcement about Pearl Harbor and<br />

the subsequent declaration of war. The full<br />

significance of that attack may not have been<br />

appreciated at the time, but, after that day,<br />

nothing would again be quite the same in<br />

<strong>Omaha</strong> or anywhere else.<br />

HISTORIC OMAHA<br />

64


✧<br />

Left: St. Cecilia’s Cathedral decorated for<br />

the National Eucharistic Congress,<br />

September 23, 1930.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Below: Evangelist Billy Sunday poses with<br />

Samuel McKelvie in <strong>Omaha</strong> during a<br />

Victory Loan parade in World War I.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER III<br />

65


HISTORIC OMAHA<br />

66


CHAPTER IV<br />

W AR<br />

& PEACE<br />

1942 TO 1975<br />

Like the rest of America, residents of Douglas County were shocked by the news of the sudden<br />

attack on Pearl Harbor. Some of them knew soldiers, sailors or civilians that were among the more<br />

than thirty-five hundred killed and wounded. Four citizens of the village of Boys Town were at Pearl<br />

Harbor, three of them died there. Eight battleships, three destroyers, and three cruisers were hit, yet<br />

all but two battleships made it back into action.<br />

This resiliency was characteristic of the country and also mirrored the response of men and<br />

women in Douglas County. There were long lines at the recruiting offices, and local reserve and<br />

college R.O.T.C. units prepared for mobilization. The day after Pearl Harbor was attacked, every<br />

boy in Boys Town’s Senior Class, led by their mayor who was from Hawaii, lined up outside Father<br />

Flanagan’s office door asking to join the Armed Services. Classes in first aid and civil defense were<br />

scheduled at local schools. There was talk of rationing.<br />

In 1939, already bolstered by the draft, the Armed Services had about 335,000 members. By<br />

1945, that number swelled to 12 million, and over 350,000 of these were women. Nebraska,<br />

which had an important agricultural role to play in the conflict, still contributed 120,000 military<br />

personnel. More than a quarter of these were from Douglas County.<br />

Historians often remark on the totality of the war effort during World War II. Douglas County<br />

was no exception. Two-thirds of <strong>Omaha</strong>’s industrial structure concentrated on food production,<br />

shattering all records for essential supply lines. <strong>Omaha</strong> companies manufactured steel tanks and<br />

compartments, oil drums, shells, fuses, grenades, parts for cargo ships, parachutes, guns and<br />

torpedo parts, film projectors, first aid packets, and other items used by the military. <strong>Omaha</strong> also<br />

became a major transportation center, employing even more people in that area than in food<br />

processing. The Union and Burlington Stations were locales for the shipment of goods and<br />

farewells by those departing for duty. The city’s small airport also grew in stature and service. By<br />

1944, <strong>Omaha</strong> had forty-two thousand female defense workers.<br />

Twelve Nebraska communities had air bases, including Lincoln and Grand Island, and there<br />

were major ordnance plants at Mead, Hastings, and Grand Island. The Martin Bomber Plant, south<br />

of <strong>Omaha</strong>, was a major employer of women from Douglas County and from neighboring Iowa. This<br />

plant built B-26 bombers and, later, the B-29 bombers. Two of the planes assembled at the Martin<br />

Bomber Plant dropped the atomic bombs on Hiroshima and Nagasaki, Japan.<br />

Prisoner of war camps for Italian and German prisoners dotted the Nebraska landscape, with<br />

one of the largest in the United States located near Holdredge. Overall, Nebraska housed more than<br />

twelve thousand Axis prisoners, including some detained at Fort Crook, just south of <strong>Omaha</strong>.<br />

Civilians were engaged in other ways besides defense work. There were thirty thousand Victory<br />

Gardens in <strong>Omaha</strong>. These individually tended plots accounted for one-third of all the vegetables<br />

grown nationwide during the war years. Douglas County residents also joined other Nebraskans<br />

in collecting scrap metal and other materials that could be converted into war materiel. The<br />

<strong>Omaha</strong> World-Herald, which came up with the idea of “scrap drive,” won a Pulitzer Prize for<br />

this innovation, which soon spread across the nation. An August 1942 survey of scrap collected<br />

put Nebraska ahead of far more populous states, with an average of about eighty-two pounds<br />

of scrap amassed for every person in the State. Citizens of Douglas County contributed more<br />

than fourteen million pounds to that total. Grant County, just east of Nebraska’s Panhandle,<br />

scored highest on a per capita basis. It posted 631 pounds of scrap for each of the county’s<br />

1,327 residents.<br />

✧<br />

The Chief Theater, at 4612 South<br />

Twenty-fourth Street, opened in the late<br />

1940s. “Roarin’ Rockin’ Action,” cooled by<br />

refrigeration, brought the kids out for<br />

the matinee in September 1957.<br />

COURTESY OF BILL KRATVILLE AND THE DOUGLAS<br />

COUNTY HISTORICAL SOCIETY COLLECTIONS.<br />

CHAPTER IV<br />

67


✧<br />

Above: By February 1945, forty-four<br />

percent of the workforce at the Martin-<br />

Nebraska Bomber plant were women. When<br />

the war ended many women stayed on in<br />

the workplace, unlike their counterparts in<br />

World War I, who were asked to give up<br />

their jobs to returning men.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Right: Nile Kinnick, from Benson High, won<br />

the Heisman Trophy in 1939 while playing<br />

for Iowa. That year, he was named male<br />

athlete of the year over professional players<br />

like Joe DiMaggio and Joe Louis. He was<br />

killed in a Naval Air Corps Reserve training<br />

accident in 1943.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

68<br />

Douglas County citizens were also tested<br />

by the imposition of rationing. Sugar was the<br />

first to be rationed, then coffee, shoes, nylons,<br />

and so on. Gasoline was probably the item<br />

that directly affected the most people.<br />

Ironically, gasoline was not in critically<br />

short supply, but rubber was. The idea was<br />

that if people did less driving, they’d save<br />

more wear and tear on their tires. Ration<br />

stamps were issued with three to five gallons<br />

allowed per week for “low priority” drivers.<br />

The speed limit was set at thirty-five miles per<br />

hour. Windshield stickers asked, “Is this trip<br />

really necessary?” People simply drove less,<br />

walked more, took the streetcar, carpooled, or<br />

did whatever needed to be done. Women,<br />

deprived of nylons, painted their legs or wore<br />

cotton hosiery.<br />

Other than the newspaper headlines,<br />

broadcasts and letters from the front, there<br />

were few home-front reminders of the war in<br />

Douglas County. One exception was a<br />

Japanese balloon bomb, launched off the<br />

coast of California, which drifted all the way<br />

to the Dundee neighborhood. Fortunately, it<br />

proved to be a dud. There were also practice<br />

blackouts involving several Midwestern<br />

states, including Nebraska.<br />

These concerns and privations failed to<br />

dampen spirits in Douglas County. Civilians<br />

with a musical bent (and some who couldn’t<br />

carry a tune) warbled Good Night Sweetheart,<br />

I’ll Be Seeing You, Beer Barrel Polka, We’ll Meet<br />

Again, and other songs. White Christmas was<br />

popular, and Kate Smith’s God Bless America<br />

opened or closed many events.<br />

While there were USO canteens and<br />

dances in <strong>Omaha</strong>, no place in the nation<br />

matched the numbers posted by the canteen<br />

at North Platte, where between 3,000 to<br />

5,000 service personnel were hosted daily. By<br />

war’s end, that one canteen had provided food<br />

and drink, companionship, and help with<br />

writing letters, to nearly eight million<br />

members of the military whose train ride took<br />

them to and through North Platte.<br />

Sometimes the news was good; sometimes<br />

it was bad. The list of the dead grew on<br />

boards like that established in St. John’s<br />

Church in <strong>Omaha</strong>. Locals began learning of<br />

heroism, decorations, and tallies of the dead<br />

and wounded.<br />

At long last, on Wednesday, August 15,<br />

1945, the banner, double-decker, headline in<br />

the <strong>Omaha</strong> World-Herald read, “NATION<br />

CELEBRATES THE END OF THE WAR:<br />

TODAY, THURSDAY NAMED HOLIDAYS.”<br />

There were parades and a flurry of initial<br />

excitement, but Douglas County just seemed<br />

to settle back into normality. Well, almost.<br />

Women who had relished their roles in the<br />

work force were reluctant to abandon that


vocation, even though marriage and family<br />

were back in vogue. Those from Douglas<br />

County who had traversed the United States<br />

or served overseas had a new outlook on the<br />

world. And even though it would take some<br />

time to make even a dent in race relations,<br />

Truman’s integration of the Armed Services<br />

began at this time.<br />

Perhaps the most significant legislation<br />

coming out of World War II was the creation of<br />

the G.I. Bill that cost $5.5 million in its initial<br />

stage and provided educational opportunities<br />

for well over two million veterans. The first bill<br />

produced 450,000 engineers, 240,000<br />

accountants, 238,000 teachers, 91,000<br />

scientists, 67,000 physicians, 22,000 dentists,<br />

17,000 writers and editors, and thousands<br />

more in other professions.<br />

Here in the Heartland, our colleges and<br />

universities welcomed back those men and<br />

women who had served in the Armed<br />

Forces, and educators found ways to<br />

accommodate the “tidal wave” of students.<br />

The ex-G.I.’s added a fresh and mature<br />

dimension to the classrooms.<br />

Another change in the structure of Douglas<br />

County occurred with the arrival of<br />

immigrants from some of the war-torn regions<br />

of Europe and the influx of other ethnic<br />

groups, like African Americans, from diverse<br />

areas of this country. Dozens of different<br />

nationalities were part of the population<br />

growth, and many brought their own customs<br />

and culture to influence the local scene.<br />

Perhaps typical of these new immigrants<br />

were the “displaced persons” from Lithuania<br />

who suffered under Russian occupation for<br />

years before being allowed to emigrate.<br />

Between 1949 and 1950 almost seven hundred<br />

Lithuanians arrived in <strong>Omaha</strong>. They joined<br />

more than two hundred of their countrymen<br />

who were already living in <strong>Omaha</strong>. They<br />

managed to blend in easily while still retaining<br />

elements of their own culture, forming a choir,<br />

establishing clubs, and supporting their own<br />

church, St. Anthony’s.<br />

In 1954, there were 211 Protestant<br />

churches in <strong>Omaha</strong>, 31 Catholic churches<br />

and six synagogues. By 1975, those numbers<br />

had increased to 332 Protestant churches and<br />

36 Catholic churches. The number of<br />

synagogues remained at six.<br />

From 1940 to 1975, the population of<br />

Douglas County grew from around 240,000<br />

to over 400,000. The gains were steady<br />

rather than dramatic. Annexations abetted<br />

this increase, and favorable economic<br />

conditions helped to retain young people<br />

while adding newcomers.<br />

It was the inherent strength of that local<br />

economy that helped Douglas County get back<br />

on its feet again. One of the first signs of return<br />

to normalcy in Douglas County was the<br />

resumption of horse racing at Ak-Sar-Ben in<br />

✧<br />

Many things were rationed during World<br />

War II, including gasoline. Atwood Thomas’<br />

1932 Nash had an A sticker on the<br />

windshield. He could only buy gasoline<br />

on “A” days.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER IV<br />

69


✧<br />

The Glen L. Martin Aircraft Company built<br />

a bomber plant in Bellevue in 1941. During<br />

its peak of production, 14,572 workers were<br />

employed at the plant situated at what is<br />

now Offutt Air Force Base. Two of the<br />

bombers built here, the Enola Gay and<br />

Bockscar, dropped the atomic bombs on<br />

Hiroshima and Nagasaki, Japan, which led<br />

to the end of WWII in 1945. In this<br />

photograph, the last of 1,585 B-26 Martin<br />

Marauders built in <strong>Omaha</strong> leaves the plant<br />

in April 1944.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

70<br />

May 1945. Immediately after Pearl Harbor, the<br />

governing board of this civic organization had<br />

placed all of its facilities at the disposal of the<br />

military. The Ordnance Command Service<br />

Shops were located at Ak-Sar-Ben Field for the<br />

duration of the war. Governors of Ak-Sar-Ben<br />

also conducted bond drives and recruiting<br />

drives, along with shows produced for local<br />

service men and women. They also contributed<br />

money to build theaters at camps and bases.<br />

With the resumption of racing also came<br />

the revival of the Coronation and Ball in 1946,<br />

a rodeo to replace the earlier horse shows, a<br />

World Aviation Fair, and other programs.<br />

Tickets to Ak-Sar-Ben offerings were<br />

brisk that year. For a mere $10, members<br />

could attend thirteen different events,<br />

featuring headliners like Bob Hope, Victor<br />

Borge, and the Glenn Miller Orchestra.<br />

In addition to the traditional entertainment<br />

options, a new medium was about to emerge in<br />

<strong>Omaha</strong>. On August 29, 1949, <strong>Omaha</strong>’s WOW<br />

TV became the first television station in a fivestate<br />

area. It was followed a few days later by<br />

KMTV. KETV became <strong>Omaha</strong>’s third television<br />

station when it went on the air in 1957. One of<br />

WOW’s first on-air personalities, Johnny<br />

Carson, later went on to fame and fortune as the<br />

host of the Tonight Show, and KMTV was the<br />

launching pad for the career of network<br />

anchorman Tom Brokaw. <strong>Omaha</strong>’s TV stations<br />

were the first in the region to offer TV programs<br />

in color (WOW in 1953), non-network station<br />

transmission of live events (KMTV), and<br />

twenty-four-hour programming (WOW-TV).<br />

In 1950, war broke out in Korea, and once<br />

again many <strong>Omaha</strong>ns answered their nation’s<br />

call, none more memorably than Edward<br />

Gomez, who received the Medal of Honor<br />

posthumously in 1951. While serving as an<br />

ammunition bearer, Gomez threw himself on a<br />

live grenade that threatened his companions<br />

and absorbed the shattering violence with his<br />

own body. While the Korean War did not enjoy<br />

the overwhelming support of the American<br />

people that World War II had, it still was far<br />

more popular than the Vietnam War that<br />

followed a decade later.<br />

At the advent of World War II, <strong>Omaha</strong>’s city<br />

limit on the west was Sixtieth Street. The future<br />

site of Crossroads was a cornfield. Although<br />

there were expansions in every direction but<br />

east, where the river served as the city limits,<br />

the major surge was to the west and southwest.<br />

In addition to the acquisitions of towns like<br />

Millard, <strong>Omaha</strong> also witnessed the arrival of<br />

dozens of new residential communities. Many<br />

of them, like Regency and Candlewood, were<br />

built around artificial lakes.<br />

It was their old border to the east, the<br />

Missouri River, which would figure<br />

prominently in <strong>Omaha</strong>’s next brush with<br />

natural disaster. The Flood of 1952 was a<br />

natural calamity that brought out the best<br />

in Douglas County’s citizens and brought<br />

together, as never before or since, the


esidents of both <strong>Omaha</strong> and Council Bluffs.<br />

In April of that year, the Missouri went on a<br />

rampage, cresting at eleven feet above flood<br />

stage, and pouring its muddy waters into the<br />

narrow corridor between the two cities. More<br />

than thirty thousand citizens of Council Bluffs<br />

had to flee their homes to avert a potential<br />

tragedy in case the levees failed. Some spent a<br />

week or more with relatives or friends, while<br />

others lived in Red Cross shelters. On the<br />

west side of the river, sandbags were piled<br />

around power stations and downtown<br />

buildings. At some places the river spread<br />

some fourteen miles across.<br />

A call went out to students in the area’s<br />

universities, summoning them back from their<br />

Easter holidays. Businessmen, clerks, professionals,<br />

and workers of every kind took<br />

time off and joined the sandbag brigade on<br />

either side of the swollen river. There were<br />

more than twenty-five thousand workers.<br />

Henningson, Durham & Richardson, a<br />

nationally known engineering firm based in<br />

<strong>Omaha</strong>, hurriedly built levees on the eastern<br />

shore of the Missouri. Even visitors to <strong>Omaha</strong>,<br />

seeing the determination and spirit of<br />

Nebraskans and Iowans, rolled up their sleeves<br />

and assisted the legions of weary workers.<br />

Council Bluffs Mayor James Mulqueen and<br />

<strong>Omaha</strong> Mayor Glenn Cunningham led their<br />

respective citizen brigades.<br />

While not as dramatic as a military<br />

conflict, the battle against this biggest of all<br />

Missouri floods, was every bit as heroic, and,<br />

once the crisis had passed, those who had lent<br />

a helping hand felt a special pride.<br />

Ironically, the construction of the Fort<br />

Randall Dam in South Dakota, a structure that<br />

would nearly guarantee against any<br />

recurrence of such devastation, was only three<br />

months away from completion.<br />

The new dam on the Missouri wasn’t the<br />

only transformation along the river. Politics in<br />

<strong>Omaha</strong> were undergoing a change of their<br />

own. For most of the first half of the twentieth<br />

century, <strong>Omaha</strong> operated under a commission<br />

system that combined legislative and<br />

executive functions within the body of seven<br />

commissioners, each elected to a three-year<br />

term. The mayor was chosen from among<br />

their number.<br />

Many citizens seemed ready for a change<br />

and, in 1954, Commissioner Warren Swigart<br />

proposed that a convention be convoked to<br />

draft a new city charter, one that would either<br />

shore up some of the weaknesses in the present<br />

arrangement or forge a whole new system.<br />

In May 1956 the Charter Convention<br />

finally got underway, with fifteen members<br />

chosen to determine the future of city<br />

government. Things rarely went smoothly.<br />

Some people argued for the status quo while<br />

✧<br />

On the fortieth anniversary of the 1952<br />

flood, then Mayors Jim Mulqueen of Council<br />

Bluffs and Glenn Cunningham of <strong>Omaha</strong><br />

pose for an historic reenactment on the<br />

banks of the Missouri River in 1992.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER IV<br />

71


✧<br />

<strong>Omaha</strong>'s Riot Squad—Ernie, Emil, Joe, and<br />

Rudy Dusek—gained fame as professional<br />

wrestlers beginning in the 1920s. The<br />

<strong>Omaha</strong> rowdies originated tag team<br />

“rassling.” The Dusek Brothers, as a group,<br />

were inducted into the Wrestling Hall of<br />

Fame in 1972.<br />

COURTESY OF JO-ANN DUSEK.<br />

HISTORIC OMAHA<br />

72<br />

others voiced their suspicions that the<br />

changes proposed were being advocated by<br />

the area’s business sector for selfish reasons.<br />

A. V. “Al” Sorenson, who would later serve<br />

as <strong>Omaha</strong>’s mayor, chaired the sessions.<br />

Eventually a new charter emerged from the<br />

discussions. It proposed a division of the<br />

legislative powers (accorded to the council)<br />

and executive powers (assigned to the<br />

mayor). Under the new rules, seven council<br />

members would be elected, at large (now by<br />

district, thanks to the state legislature), for<br />

four years. The mayor would also be elected<br />

by the voters and would appoint department<br />

heads who would form his cabinet and serve<br />

at his pleasure.<br />

Some local entities, like the police and fire<br />

departments, argued against the charter<br />

provisions, and various political leaders<br />

joined them. An advertising campaign touted<br />

the advantages of the new system and, in<br />

November 1956, the charter was approved by<br />

fifty-six percent of the voters.<br />

The new council members and a<br />

succession of mayors had plenty of issues to<br />

occupy them. Urban renewal was debated,<br />

with the proponents pointing to the sorry<br />

state of the city’s housing and offering a<br />

solution, but, in 1965, the proposed<br />

legislation was shot down by a ratio of two-toone.<br />

The Interstate System also had its critics,<br />

with many of them concerned with the<br />

displacement of people from their homes<br />

along the route. Some also debated the route<br />

through and around <strong>Omaha</strong> but the matter<br />

was finally approved, with the Federal<br />

Government putting up 90 percent of the<br />

money and local communities the other 10<br />

percent. Eventually, Nebraska would contain<br />

the longest stretch of I-80, 455 miles, within<br />

its borders. The section of the Interstate that<br />

ran through <strong>Omaha</strong> was the last section in the<br />

state to be completed.<br />

It seemed that every new project met with<br />

some opposition, whether it was the proposal<br />

to build the Westroads Shopping Center or to<br />

modernize the airport. Somehow, these and<br />

other developments ultimately became<br />

realities, from the high-rise Woodmen Tower to<br />

the new city-county building, but all of this<br />

took time and spanned several administrations.<br />

Meanwhile, <strong>Omaha</strong> was joining the big<br />

boys, nationally and internationally. Firms<br />

like Peter Kiewit Sons’, Inc., ranked among<br />

the top construction firms in the world, and<br />

similar designations were accorded the Leo A.<br />

Daly architectural firm and the engineering<br />

giant, Henningson, Durham & Richardson.<br />

The city became known as an insurance<br />

center, with several head offices located here<br />

led by business giants Mutual of <strong>Omaha</strong>,<br />

whose glass dome became a fresh landmark<br />

on Dodge Street; Woodmen of the World; and<br />

Physicians Mutual. The Nebraska Furniture<br />

Mart, with its irrepressible “Mrs. B” (Rose<br />

Blumkin) became the country’s largest<br />

furniture store under one roof. C. A. Swanson


gave his name to a whole line of frozen foods<br />

and TV dinners, meals you could eat while<br />

watching television.<br />

By the mid-1960s, <strong>Omaha</strong>’s three TV<br />

stations were firmly established, and it was<br />

time for its radio stations to regain the<br />

prominence they had once held. Though<br />

there were more than ten radio stations in<br />

<strong>Omaha</strong> by 1965, KFAB had become <strong>Omaha</strong>’s<br />

dominant station. With a strong emphasis on<br />

news and coverage of the games of the<br />

popular Nebraska Cornhusker teams, KFAB<br />

attracted nearly a third of Douglas County’s<br />

radio listeners.<br />

In the newspaper medium, there was also<br />

a dominant player. With the demise of the<br />

<strong>Omaha</strong> Bee-News in 1937, <strong>Omaha</strong> had<br />

essentially become a one-newspaper town.<br />

The <strong>Omaha</strong> World-Herald had survived its<br />

rivals and become the leading newspaper<br />

in Nebraska and western Iowa. Its only<br />

remaining local rival was the weekly Sun<br />

newspaper group owned by <strong>Omaha</strong><br />

billionaire Warren Buffett.<br />

Organized in neighborhood editions, the<br />

Sun newspapers provided a truly local focus<br />

and served as the training ground for many<br />

aspiring journalists. In 1973, the Sun<br />

newspapers won a Pulitzer Prize for “Local<br />

Investigative Specialized Reporting” for their<br />

story, which uncovered the large financial<br />

resources of Boys Town. While there was<br />

never any accusation of corruption, the story<br />

prompted reforms in the way that Boys Town<br />

solicited and spent its funds. But by the late<br />

1970s, the Sun newspapers had faded from<br />

the scene.<br />

It wasn’t just the media that was changing<br />

in Douglas County. Some established<br />

industries were leaving, but other industries<br />

were growing and taking their place. The<br />

Union Pacific Railroad, which had<br />

been so instrumental in <strong>Omaha</strong>’s growth,<br />

remained vitally important. A survey by<br />

Fortune magazine in 1975 showed that<br />

Union Pacific ranked as the nation’s fourth<br />

largest transportation company. <strong>Omaha</strong><br />

had also become a headquarters for several<br />

large trucking firms, and its airport had<br />

expanded tremendously.<br />

The agribusiness industry, historically<br />

important to Douglas County, was also<br />

beginning to flourish like never before. In<br />

1971, Nebraska Consolidated Mills became<br />

ConAgra and evolved from milling to<br />

producing a wide spectrum of livestock feed<br />

and grocery products. Under the leadership of<br />

Mike Harper, ConAgra went from an $11.4<br />

million loss in 1974 to a $4.1 million profit<br />

in 1975.<br />

In contrast to transportation, insurance,<br />

and agribusiness, Douglas County’s traditional<br />

✧<br />

When railroads hauled the mail from coast<br />

to coast, the “Fast Mail” did the job for<br />

Union Pacific. Photographer Bill Kratville<br />

caught this train steaming through Elkhorn<br />

on Christmas Day in 1951 .<br />

COURTESY OF BILL KRATVILLE AND THE DOUGLAS<br />

COUNTY HISTORICAL SOCIETY COLLECTIONS.<br />

CHAPTER IV<br />

73


✧<br />

By the late 1950s, the <strong>Omaha</strong> Union<br />

Stockyards was the largest livestock<br />

market in the world. The packinghouses<br />

were reached by subways under the<br />

railroad tracks.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

74<br />

meatpacking industry had fallen on hard<br />

times. Three of the “Big Four” packers closed<br />

their operations in a three-year period.<br />

Cudahy left town in 1967, Armour in 1968,<br />

and Swift in 1969. Wilson, the last of the “Big<br />

Four,” held on until 1976. Their departure<br />

cost <strong>Omaha</strong> 10,000 jobs and $500 million in<br />

wages annually. Fortunately, many of the<br />

industry’s workers were either near retirement<br />

age or were young enough to retrain and find<br />

other work, so the loss of jobs wasn’t as<br />

damaging as it could have been.<br />

Many workers were now taking the<br />

opportunity to further their educations by<br />

earning college degrees. <strong>Omaha</strong> University,<br />

founded in 1908, had become part of the<br />

University of Nebraska system in 1967 and<br />

renamed the University of Nebraska at<br />

<strong>Omaha</strong>. From 1965 to 1975, its enrollment<br />

increased from around 6,000 students to<br />

almost 15,000. With the end of the Vietnam<br />

War, many servicemen were returning to<br />

school and UNO’s “Bootstrapper” program<br />

attracted large numbers of veterans. The<br />

country was moving from an industrial<br />

economy to a service economy and Douglas<br />

County was no exception.<br />

Prior to World War II, downtown <strong>Omaha</strong><br />

was a shopping hub with department stores<br />

like Brandeis, Goldstein Chapman, Natelson’s,<br />

The Nebraska Clothing Company, and<br />

Orchard and Wilhelm. One of the first<br />

manifestations of the new service economy<br />

was the emergence of shopping malls.<br />

<strong>Omaha</strong>’s first “shopping mall” was the Center<br />

Mall, located on Forty-second and Center.


It was soon surpassed by the Crossroads Mall<br />

and now contains mostly business offices. The<br />

Crossroads Mall, at Seventy-second and Dodge<br />

Streets, was built in 1960 and remains one of<br />

<strong>Omaha</strong>’s premier shopping centers. However,<br />

the mall that attracted the most national<br />

attention was the Westroads Mall, constructed<br />

in the late 1960s. When it was finished, its 1.2<br />

million square feet made it the largest mall<br />

under one roof in the United States. It was also<br />

the location of <strong>Omaha</strong>’s first multiplex movie<br />

theater, the Westroads Six Theater. Multiplexes<br />

in <strong>Omaha</strong>, such as that near Oak View Mall,<br />

now feature 20 and 24 theaters, but in the late<br />

1960s, it was a revolutionary idea.<br />

Without a doubt, the most unusual and<br />

intriguing shopping area in <strong>Omaha</strong> is the<br />

“Old Market.” Bounded by Farnam Street on<br />

the north, Leavenworth Street on the south,<br />

Fourteenth Street on the west, and Tenth<br />

Street on the east, this enclave is home to<br />

many quaint specialty shops and awardwinning<br />

restaurants.<br />

The Old Market was born in the mid-<br />

1960s as <strong>Omaha</strong> was moving west. The fruit<br />

and produce markets were closing down, and<br />

many of the buildings in this old warehouse<br />

district sat empty. Sam Mercer, whose family<br />

owned several of the area’s redbrick<br />

warehouses, proposed an unusual solution.<br />

Determined to save his beloved buildings,<br />

Mercer suggested they be turned into small<br />

shops and restaurants. “We knew these<br />

warehouses had possibilities, and to tear them<br />

down to construct contemporary buildings<br />

would have been like painting over the Mona<br />

Lisa,” said Mercer.<br />

At first his idea was ridiculed; now it is<br />

considered visionary. Today visitors can walk<br />

along tree-lined, cobblestoned streets or<br />

wander through a dimly lit Old Market<br />

passageway preserving an old-world<br />

atmosphere in the heart of a modern city.<br />

Other areas of the city boasted their own<br />

restaurants, heavy on Italian cuisine and<br />

steakhouses, but also famed for ethnic<br />

alternatives from Asian, Latin, and Central<br />

European to Greek, Indian, and American.<br />

<strong>Omaha</strong>’s Blackstone Hotel originated the<br />

Reuben sandwich, and Willy Thiessen’s<br />

Godfather’s Pizza was founded here.<br />

<strong>Omaha</strong>’s cultural offerings were also<br />

improving. While the <strong>Omaha</strong> Community<br />

Playhouse was founded in 1925, it really<br />

began to hit its stride with the construction of<br />

the new theaters at Sixty-ninth and Cass in<br />

1959. Rich in history with famous alumni like<br />

Henry Fonda and Dorothy McGuire, the<br />

Playhouse could now comfortably seat more<br />

than five hundred. Its membership reached<br />

six thousand, making it the largest<br />

community theater in the country. During the<br />

✧<br />

Mayor Johnny Rosenblatt swings away in<br />

the stadium named in his honor in 1956. It<br />

is still home to the College World Series and<br />

<strong>Omaha</strong>’s AAA Royals.<br />

COURTESY OF BILL KRATVILLE AND THE DOUGLAS<br />

COUNTY HISTORICAL SOCIETY COLLECTIONS.<br />

CHAPTER IV<br />

75


early 1970s, the dinner theatre phenomenon<br />

hit <strong>Omaha</strong> and the Firehouse, Upstairs, and<br />

Westroads dinner theatres were born.<br />

However, these faded away after a few years.<br />

In addition to a wealth of theatre, Douglas<br />

County also offers its citizens a symphony<br />

orchestra, and opera. The <strong>Omaha</strong> Symphony<br />

was founded in 1921, but fell on hard<br />

times during the World War II and wasn’t<br />

reformed as a full symphony until 1947. In<br />

1971, the Symphony initiated its popular<br />

“Super Pops” series.<br />

The <strong>Omaha</strong> Civic Opera Society began as<br />

an all-volunteer community opera association<br />

in 1958. In the mid-1970s it changed its<br />

name to Opera <strong>Omaha</strong> and began bringing in<br />

international opera stars to perform the<br />

principal roles in its productions. Predating<br />

both of these organizations was the Tuesday<br />

Musical Concert Series, a concert series<br />

founded and staffed by volunteers since 1890.<br />

One problem that both musical organizations<br />

faced was a proper venue for their<br />

performances. The <strong>Omaha</strong> Civic Auditorium,<br />

built in the 1950s, had a music hall, but a more<br />

opulent setting was desirable for the symphony<br />

and the opera. In the heart of downtown <strong>Omaha</strong><br />

they found what they were looking for. A 1920s<br />

vaudevillian theater, the Orpheum, had become<br />

a movie theater and eventually closed down<br />

in the late 1960s. A city-sponsored, nonprofit<br />

organization, the <strong>Omaha</strong> Performing<br />

Arts Center Corporation, spearheaded a<br />

multi-million dollar remodeling of the historic<br />

building and restored it to its 1927 splendor. It<br />

became the chosen setting for concerts, operas,<br />

and traveling Broadway shows.<br />

Although there were few overt racial<br />

problems in <strong>Omaha</strong> between the 1919 hanging<br />

of Will Brown and the postwar years of the<br />

’50s, there was no shortage of discriminatory<br />

practices. Restaurants, hotels, and entertainment<br />

venues in <strong>Omaha</strong> refused service to Black<br />

patrons. Employment opportunities were<br />

restricted and advancement rare. Housing<br />

policies generally ghettoized our Black citizens.<br />

<strong>Omaha</strong> wasn’t unique. This sort of racism<br />

existed in most areas of the country, and<br />

<strong>Omaha</strong>, like other cities, would reap the results<br />

of prejudice.<br />

By 1950, there were approximately sixteen<br />

thousand Black citizens of <strong>Omaha</strong>. Most of<br />

them lived in <strong>Omaha</strong>’s Near-North Side and a<br />

small neighborhood in South <strong>Omaha</strong>. Eightyseven<br />

percent of them held unskilled or<br />

service jobs—on the railroad, in the<br />

packinghouses, in restaurants, clubs, or<br />

hotels, generally as maids or waiters. Only<br />

thirteen percent had clerical, professional, or<br />

semi-professional jobs. From 1947 to 1957,<br />

some twenty-three subdivisions were<br />

constructed in <strong>Omaha</strong> and none of them<br />

welcomed non-white tenants. Historian<br />

Jeffrey Smith notes that, of the 13,293 homes<br />

built between 1952 and 1957, only 32 were<br />

available to African-American buyers.<br />

✧<br />

A march for racial equality, heading north<br />

on Fourteenth Street and crossing Dodge<br />

Street, was led by Father John P. Markoe,<br />

S.J., in the mid-1950s. Markoe, an early<br />

civil rights activist in <strong>Omaha</strong>, gained a<br />

national reputation as a civil rights leader.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

76


There were some <strong>Omaha</strong>ns, black and<br />

white, working for change. The De Porres<br />

Club at Creighton University, headed by<br />

charismatic Jesuit Father John P. Markoe, took<br />

on the discriminatory practices. They staged<br />

sit-ins at restaurants a dozen years before the<br />

tactic became popular and conducted an<br />

effective bus boycott four years before the<br />

determined stand of Rosa Parks. De Porres<br />

Club members targeted segregated swimming<br />

pools and barbershops and challenged the<br />

real estate industry. This small cadre<br />

experienced considerable success, even<br />

though the larger problem continued to exist.<br />

Mildred Brown, crusading editor of the<br />

<strong>Omaha</strong> Star, covered news of <strong>Omaha</strong>’s Black<br />

community, championed the cause of civil<br />

rights, and even provided meeting space for<br />

those who shared her concerns. Some of her<br />

saddest editorial tasks were writing about the<br />

riots that shook <strong>Omaha</strong> in the 1960s.<br />

That decade was violent and chaotic. It<br />

included the assassinations of President John<br />

F. Kennedy; non-violence advocate, the<br />

Reverend Martin Luther King; and <strong>Omaha</strong>born<br />

Black leader, Malcolm X. While young<br />

men were fighting in the jungles of Vietnam,<br />

the war was being protested at home. Rock<br />

was the music of choice, and Woodstock<br />

became a metaphor for a generation.<br />

Everything seemed in flux, from politics to<br />

religion. Alternate, sometimes communal,<br />

lifestyles made the scene, and even movies<br />

like Easy Rider, Midnight Cowboy, and Bonnie<br />

and Clyde, echoed the theme of counterculture.<br />

Drugs and alcohol were common<br />

topics in newspapers, and only television,<br />

with series like Batman, Star Trek, and The<br />

Beverly Hillbillies, seemed to offer escape.<br />

Douglas County wasn’t immune to these<br />

trends. War protestors were a minority, but<br />

they showed up with their signs and black<br />

armbands. The wilder fashions and lifestyles<br />

arrived more slowly in <strong>Omaha</strong>. But the city<br />

did erupt into sectarian struggles several times<br />

during the 1960s. Sometimes the struggles<br />

were prompted by events, like the Civic<br />

Auditorium appearance of George Wallace,<br />

the segregationist former governor of Alabama<br />

in 1968, or the confrontations between Blacks<br />

and local police toward the end of the decade.<br />

The most significant riots occurred in 1966,<br />

when, in three summer nights of burning and<br />

looting, the face of Twenty-fourth Street was<br />

forever altered.<br />

So much of this history has been<br />

conveniently forgotten. One almost has to<br />

review the collection of the Great Plains Black<br />

Museum, founded by Bertha Calloway, to gain<br />

knowledge of the great contributions of Black<br />

✧<br />

Rex Allen, cowboy star and narrator for<br />

many Walt Disney features, rides through<br />

<strong>Omaha</strong> during a centennial parade in<br />

September 1954.<br />

COURTESY OF BILL KRATVILLE AND THE DOUGLAS<br />

COUNTY HISTORICAL SOCIETY COLLECTIONS.<br />

CHAPTER IV<br />

77


CELEBRATIONS<br />

Before the Second World War, in 1939, <strong>Omaha</strong> took time to celebrate the city’s history with the movie premieres of Union Pacific<br />

and Boys Town. The stars of the movies came to town for the premieres, and citizens lined the streets to get a glimpse of Hollywood<br />

royalty. For Union Pacific, citizens were encouraged to grow beards and don western garb, in order to get into the spirit of these “Golden<br />

Spike Days.”<br />

Almost a decade after the war, not long after the truce was negotiated in Korea in 1954, <strong>Omaha</strong> staged a year-long commemoration<br />

of its centennial as a territory. There were gigantic parades, performances most summer nights on Turner Park’s outdoor theater-in-theround,<br />

western barbecues, a folk festival showcasing the city’s multi-ethnic heritage, a Grand Ball, proclamations galore, concerts, and<br />

a special historical drama performed at Ak-Sar-Ben. The drama was written by William Gibson, who had scripted The Miracle Worker,<br />

the story of Helen Keller and her mentor, Annie Sullivan.<br />

Perhaps by 1967 Douglas County residents were a trifle weary of historical anniversaries, but they gathered sufficient energy to<br />

recognize the centennial of Nebraska’s statehood with another round of parties and parades.<br />

In 1995, <strong>Omaha</strong> and Nebraska were cited by national media as doing the most outstanding job of remembering the conclusion of<br />

the Second World War. This “Victory 95” celebration was another multi-faceted series of events featuring exhibits of WWII posters and<br />

memorabilia, air shows, a “Mess Kit” breakfast, television specials, big band concerts, an Offutt Air Force Base Open House, a special<br />

performance based on veteran’s remembrances staged by Northwest High School students, a Salute to Labor, and the dedication of a<br />

new World War II memorial. There was a Grand Victory Celebration at Rosenblatt Stadium showcasing the talents of Chip Davis,<br />

Crystal Gayle, and the Heartland of America Band. A massive parade included representatives of every state in the union, a procession<br />

of World War II vehicles, and an aircraft flyover. A unique event was the “Troop Train” supplied by Union Pacific that took dozens of<br />

WWII veterans round trip between <strong>Omaha</strong> and North Platte, and included a recreation of the North Platte Canteen, dancing to Glenn<br />

Miller’s tunes, and stops enroute at Kearney, Grand Island, Columbus, and Fremont before debarking at Union Station in <strong>Omaha</strong> for a<br />

special commemoration ceremony.<br />

citizens to this state and this city and to<br />

glimpse the turmoil that racism initiated.<br />

Those troubled years brought to<br />

prominence a young activist, Ernie Chambers,<br />

who later became a state senator, and it also<br />

provided the impetus to enact busing in<br />

an attempt to achieve racial balance.<br />

Legislation to prevent discrimination in<br />

housing was enforced, and both the law and<br />

public opinion struck down prohibitions<br />

against people of color in local restaurants,<br />

hotels, and entertainment areas.<br />

The struggle for civil rights was not the<br />

only cause that brought conflict to <strong>Omaha</strong> in<br />

the 1960s. While slower to react than many<br />

other cities, by the end of the decade protests<br />

against the Vietnam War had reached even<br />

<strong>Omaha</strong>. The height of the unrest occurred in<br />

the early 1970s, when an anti-war rally in<br />

Memorial Park was broken up with tear gas<br />

and police batons. However, trouble was not<br />

widespread, and the college campuses of<br />

Creighton University and the University of<br />

Nebraska at <strong>Omaha</strong> (UNO) remained<br />

relatively free of anti-war protests.<br />

Natives of Douglas County take pride in<br />

their ability to survive the worst that nature<br />

can dish out. But twin disasters in 1975 tested<br />

the resolve of even the hardiest <strong>Omaha</strong>n.<br />

The Blizzard of ’75 began early in the<br />

afternoon on Friday, January 10, 1975.<br />

Building quickly, it brought traffic to a<br />

standstill and trapped many workers in their<br />

offices overnight. The streets were impassable<br />

by rush hour. While snow depths ranged from<br />

11 to 16 inches, the fierce wind whipped the<br />

snow into drifts several feet high. John Taylor,<br />

covering the story for the <strong>Omaha</strong> World-<br />

Herald, described the event as “…a snowstorm<br />

of epic proportions, a legendary blizzard, a<br />

blustery time that <strong>Omaha</strong> and Council Bluffs<br />

residents can be proud to have experienced.<br />

Maybe even the worst blizzard in area history.”<br />

When it was all over, it had taken 33 lives—six<br />

in <strong>Omaha</strong>, eight in eastern Nebraska, 11 in<br />

Iowa, and eight in South Dakota.<br />

A few months later, Mother Nature struck<br />

again. On May 6, the National Weather<br />

Service issued a tornado warning for the<br />

<strong>Omaha</strong> area at 4:14 p.m. The sirens sounded<br />

HISTORIC OMAHA<br />

78


just before 4:30, when a tornado touched<br />

down near 132nd and Q Streets in Millard.<br />

Sweeping north and east, the tornado cut a<br />

swath of destruction miles wide. It roared<br />

down Seventy-second Street, <strong>Omaha</strong>’s main<br />

north/south street, shredding businesses,<br />

destroying a motel, and heavily damaging<br />

Creighton Prep High School. It passed very<br />

close to the Ak-Sar-Ben track where the stands<br />

were packed with fans watching the horse<br />

races. Making a sharp turn between Maple<br />

and Military, it ripped through Benson Park<br />

and then lifted back into the black clouds that<br />

had given it birth.<br />

At the time, it was the most expensive<br />

tornado in the history of the United States,<br />

causing property damage in the hundreds of<br />

millions of dollars. More than five hundred<br />

homes were destroyed and thousands more<br />

were damaged. Amazingly, only three people<br />

were killed and 141 injured. The timing of the<br />

storm—occurring after school children had<br />

reached home and before the rush hour<br />

began—contributed to the low death total.<br />

But luck was also a factor. If the tornado had<br />

veered slightly east as it crossed Center Street,<br />

it would have slammed into the packed stands<br />

at Ak-Sar-Ben, potentially killing thousands.<br />

There is even an apocryphal story of an<br />

<strong>Omaha</strong> policeman racing behind the tornado<br />

as it roared up Seventy-second Street. His<br />

windshield blown out, and suffering from<br />

multiple cuts and bruises, he continued to<br />

radio the position of the tornado, helping to<br />

clear the streets in its path.<br />

However, it was the effectiveness of the<br />

early warning system that should be given the<br />

lion’s share of the credit. It was a system that<br />

had been developed through the years as a<br />

result of other, deadlier, storms.<br />

✧<br />

The funnel cloud of the worst tornado since<br />

1913, passing near the Ak-Sar-Ben race<br />

track in 1975.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER IV<br />

79


HISTORIC OMAHA<br />

80


CHAPTER V<br />

W INDING U P THE C ENTURY<br />

1976 TO THE PRESENT<br />

Nationally and internationally, the last quarter of the twentieth century began with the fall of<br />

Saigon, high unemployment in the United States, the advent of assertiveness training, Saturday<br />

Night Live, and pet rocks. It ended with the acquittal of a president, conflict in the Balkans, the<br />

Columbine school shootings, and needless worries about the millennium effect on the world’s<br />

computer culture.<br />

We celebrated the country’s bicentennial, and places like Elkhorn painted their hydrants red,<br />

white, and blue. Words like “PCs,” “Legionnaire’s Disease,” “crack cocaine,” “Scud missiles,”<br />

“E-mail,” “Mad Cow,” and “Yuppies” became part of our lexicon.<br />

In those twenty-five years, the cost of a postage stamp tripled, and the minimum wage cruised<br />

past a dollar. TV dinners observed a thirty-fifth anniversary, and television viewing for the average<br />

American topped thirty hours a week. Nearly three-fourths of all homes had VCRs by 1990, and<br />

there were over five million “Latchkey Kids.”<br />

We discovered the wreck of the Titanic and re-discovered Halley’s Comet. Four-wheel drive<br />

vehicles surpassed previous highs in sales, a trend the Midwest had known about for years.<br />

There was violence, then peace, in South Africa, while other trouble spots, like Northern Ireland<br />

and the Mideast, kept making headlines.<br />

There was good news for Nebraskans. Surveys showed that, in 1976, the average American<br />

consumed over 128 pounds of beef annually, up sixty-six percent from 1960.<br />

Mao, Howard Hughes, John Lennon, Nixon, Sadat, Elvis, and Princess Diana all died, and<br />

Jimmy Hoffa disappeared. Both Pope John Paul II and President Reagan were shot, and millions of<br />

Americans debated “Who shot J. R.?”, referring to the popular Dallas television series.<br />

As in all eras, there were plusses and minuses. The Camp David Accord was signed, and Apollo<br />

and Soyuz linked up in an unusual bilateral event. The Soviet Army withdrew from Afghanistan,<br />

and our troops introduced new military technology to Iraq with Desert Storm. In 1992 the Cold<br />

War officially ended, and, in 1995, the nation commemorated the fiftieth anniversary of the end of<br />

World War II. But there was a new kind of conflict introduced—terrorism. In 1993, New York’s<br />

World Trade Center was bombed, and the Branch Davidian cult was burned out in Waco, Texas.<br />

Two years later, partly in retaliation for Waco, Timothy McVeigh detonated a deadly car bomb in<br />

Oklahoma City, and, the following year, a pipebomb was planted to disrupt the Atlanta Olympics.<br />

We would later learn these were merely harbingers of more tragic incursions to come.<br />

There was an increasing number of business mergers—over thirty-five hundred in 1992 alone—<br />

and the breakup of AT&T. By the end of the century, these transactions, plus grocery lists and<br />

gossip, could be discussed on the more than seventy-five million cell phones in America.<br />

We survived Abscam, the O. J. Simpson trial, and the media-fueled scandal of a president and<br />

an intern. We witnessed oil spills and the break-up of the Soviet Union and the cloning of a<br />

Scottish sheep. Martha Stewart and Regis Philbin took over the airwaves, and viewers observed the<br />

rise and decline of disco. MASH and Cheers and Seinfeld all segued into reruns. Movie buffs in<br />

Douglas County, as elsewhere, made hits of Star Wars, E.T. , Jaws, Rambo, and other escapist fare.<br />

But there was sufficient conservatism to induce folks to reject the “new” Coke.<br />

By 1987, only two percent of the country’s population lived on farms, and one-parent families<br />

more than doubled.<br />

Virtually all of these trends and events impacted <strong>Omaha</strong> and Douglas County even though this<br />

region was sometimes behind the curve. This may have been most noticeable in the political arena,<br />

✧<br />

The downtown <strong>Omaha</strong> skyline looking<br />

west from Gene Leahy Mall near Tenth<br />

Street in 2002.<br />

COURTESY OF TIM FITZGERALD, UNO.<br />

CHAPTER V<br />

81


where Nebraskans continued their reputation<br />

for independence.<br />

Taxes were a major campaign issue. And<br />

while almost all candidates opposed to<br />

raising them, the levies still accelerated.<br />

<strong>Omaha</strong>ns could also show voter concern<br />

about potholes, the traffic-unfriendly Eightyfourth<br />

Street tunnel, and the subject of<br />

gambling. And there was regular discussion<br />

on merging city and county services.<br />

During the final quarter of the century, eleven<br />

men served as mayors of <strong>Omaha</strong>, including<br />

several interim mayors who served a year or less.<br />

Mayor Mike Boyle (1981-87) and Mayor Hal<br />

Daub (1995-2000) reaped criticism for personal<br />

styles despite acknowledged accomplishments,<br />

while another long-timer, P. J. Morgan<br />

(1989-94), provoked disappoint-ment when he<br />

opted for a private sector post before completing<br />

his second term. Mayor Edward Zorinsky<br />

(1973-76) later ran success-fully for the United<br />

States Senate and died while in office, while<br />

participating in the annual Press Club political<br />

satire show. Popular Mayor Bernie Simon<br />

(1987-88) also died in office and, in this same<br />

era, former Mayor Eugene Leahy (1969-73),<br />

after whom <strong>Omaha</strong>’s downtown mall is named,<br />

passed away. Al Veys, a South <strong>Omaha</strong> grocer,<br />

was a surprise victor, serving as <strong>Omaha</strong> mayor<br />

from 1977 to 1991. Filling in unexpired terms<br />

were Bob Cunningham (1976-77), Steve<br />

Tomasek (1987), Bernie Simon (1987-88), Fred<br />

Conley (1988), Walt Callinger (1988-89), and<br />

“Subby” Alzaldo (1994-95).<br />

During those twenty-five years, there were<br />

political scandals, a recall, and numerous<br />

battles with the city council, but also<br />

considerable progress. Mike Fahey assumed<br />

the role of the city’s chief executive at the turn<br />

of the century, running on a platform that<br />

promised an end to internal squabbling and<br />

power to the neighborhoods.<br />

These neighborhoods had changed<br />

dramatically in the last quarter of the<br />

twentieth century, with new ethnic groups<br />

altering long-established patterns. A drive<br />

through South <strong>Omaha</strong> underlines the influx<br />

of Hispanic and Asian business and even<br />

smaller cultural groups, like the Sudanese,<br />

brought here initially by sponsoring churches,<br />

add to the mix.<br />

While the latest census lists eighty-one<br />

percent of Douglas County’s population as<br />

“white,” the numbers for the other racial<br />

groups are increasing. African Americans head<br />

the list with 11.5 percent, followed by<br />

Hispanics at 6.7 percent, Asians at 1.7 percent,<br />

and Native Americans at just under 1 percent.<br />

There was some “white flight” in earlier<br />

decades, but much of the population shift to<br />

the West and Southwest occurred because<br />

that’s where the available land was. County<br />

boundaries and the Missouri dictated this<br />

directional flux, new developments emerged,<br />

many of them featuring homes with<br />

eyebrow-raising price tags. And residents of<br />

these areas had to get used to traffic delays<br />

reminiscent of much larger cities.<br />

These changes also influenced politics.<br />

South <strong>Omaha</strong> remained an area to be targeted<br />

by candidates, but they also had to shift their<br />

focus west. Even so, results were unpredictable.<br />

A political unknown, Bob Kerrey, a highly<br />

decorated (Congressional Medal of Honor)<br />

Vietnam veteran and restaurateur, narrowly<br />

defeated incumbent Governor Charles Thone<br />

in 1982 and later parleyed his popularity into<br />

a Senate seat. Kerrey also took a brief shot at<br />

the presidency and ultimately left the Senate<br />

for a top university post in New York. Fellow<br />

Democrat Ben Nelson, also a former Nebraska<br />

governor, replaced him.<br />

Another Vietnam veteran, Chuck Hagel,<br />

shared Nebraska’s senatorial duties with<br />

Nelson, and has also been mentioned as<br />

presidential caliber.<br />

The Second Congressional District seat<br />

yo-yoed back and forth between Democrats<br />

and Republicans, with incumbents like John Y.<br />

McCollister, John Cavanaugh, Peter Hoagland,<br />

Hal Daub, and Lee Terry representing the area.<br />

Besides taxes and road conditions,<br />

politicians in Lincoln and Douglas County had<br />

to contend with periodic gambling issues,<br />

waste dumpsites, and the location of a prison<br />

facility. Budgets were a recurring problem<br />

during these twenty-five years, with schools<br />

and social programs feeling the pinch. Sales tax<br />

increases helped some and, in 1994, the state<br />

mandated an increase in property evaluations.<br />

The people of Nebraska impeached an<br />

attorney general in 1984, recalled an <strong>Omaha</strong><br />

HISTORIC OMAHA<br />

82


mayor a couple of years later, and, in 1994,<br />

witnessed the resignation of a county board<br />

member who admitted to mail fraud.<br />

One of the most highly publicized and hotly<br />

contested issues was the legislative ban on same<br />

sex marriages, enacted the last year of the<br />

century. And fetal tissue research, conducted at<br />

the University of Nebraska Medical Center, was<br />

another critical debate topic.<br />

The Federal Government closed the<br />

Franklin Credit Union in November 1988,<br />

citing various fiscal improprieties. The<br />

lifestyle of the credit union’s president,<br />

Lawrence King, raised suspicions, and King<br />

was sentenced, in 1991, to fifteen years in<br />

prison. Investors also took a hit, as they did<br />

with Commonwealth Savings, Enron, and a<br />

cattle business owned by George Young of<br />

Grant City, Missouri, where the stock shown<br />

on paper failed to materialize in real life.<br />

White-collar crime wasn’t the only law<br />

enforcement problem. Methamphetamine labs<br />

sprang up all over Nebraska, and interstate<br />

transport of this drug, which was dangerous<br />

but cheap to produce, brought the substance<br />

to large and small towns in Douglas County.<br />

Television news cameras often focused on<br />

another lab bust in some unlikely home.<br />

Youth violence also escalated, fueled by<br />

gangs reportedly originating from California.<br />

In the latter half of the 1980s, gang graffiti<br />

became a visible sign of a fresh challenge. To<br />

counteract this seduction of the young, the<br />

Mad Dads was founded in <strong>Omaha</strong> in 1989,<br />

composed of fathers and others committed to<br />

channeling young people into more<br />

productive areas. The movement spread<br />

nationwide and was cited by President George<br />

Bush as one of his “Thousand Points of Light.”<br />

A couple of high-profile shootings by police<br />

of Black suspects like Cary Ammons and George<br />

Bibins caused considerable protest and unrest<br />

in <strong>Omaha</strong>, as did the killing of a young<br />

police officer, Jimmy Wilson. A foundation<br />

inaugurated in Wilson’s name by his father, also<br />

a former officer, funds equipment and other<br />

needs of the police force.<br />

There were a number of brutal murders,<br />

followed by sensational trials, but perhaps no<br />

killings stirred the public more than the<br />

deaths of two young Sarpy County boys at the<br />

hands of Offutt airman John Joubert, who was<br />

convicted and sentenced to death.<br />

While politics and crime made headlines in<br />

the County, weather, always a central factor in<br />

Nebraska, also supplied its share of stories.<br />

✧<br />

The worst tornado to hit <strong>Omaha</strong> since<br />

1913, but still not as devastating, occurred<br />

on May 6, 1975.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

CHAPTER V<br />

83


✧<br />

The new Qwest Center <strong>Omaha</strong> Convention<br />

Center and Arena, part of the new<br />

riverfront development, opened in<br />

September 2003.<br />

COURTESY OF BOB REILLY.<br />

HISTORIC OMAHA<br />

84<br />

Some folks remarked on the exceptionally cold<br />

winter of 1984, and everyone remembered the<br />

October 1997 snowstorm. Heavy ice and<br />

snowfall downed power lines and kept some<br />

<strong>Omaha</strong> residents without electricity for nearly<br />

two weeks. More than two hundred thousand<br />

area homes and businesses were affected.<br />

Though less costly than the 1975 tornado, the<br />

impact of that freak snowstorm was wider.<br />

Record temperatures marked the quarter<br />

century, milder winters, summers not quite<br />

so hot, and spring and fall seasons that<br />

always seemed too short. The period ended<br />

with Nebraskans worrying about drought conditions,<br />

and these fears extended all the way to<br />

the Missouri.<br />

The media recorded it all, of course: the<br />

storms, the violence, the vagaries of the<br />

political scene.<br />

In the early 1980s, cable TV was sweeping<br />

the nation. <strong>Omaha</strong>ns were like most viewers;<br />

they had three network stations, an<br />

independent station and PBS. Cable changed<br />

all of that. Now viewers were offered dozens of<br />

channels from all sports to all news and movie<br />

channels like HBO and Showtime. After a<br />

spirited battle with several other competing<br />

bidders, Cox Cable was awarded the <strong>Omaha</strong><br />

franchise in 1982. The company now offers its<br />

regular subscribers more than 70 channels and<br />

its digital subscribers more than 200 channels.<br />

Radio had always been a popular medium<br />

in <strong>Omaha</strong> from the earliest stations like<br />

WOW and KFAB. In the 1960s and 1970s,<br />

KOIL was a top station, but by the mid-1970s<br />

FM stations were drawing more and more<br />

listeners. KFAB remained <strong>Omaha</strong>’s dominant<br />

station, buoyed by the Nebraska Cornhusker<br />

games, especially the football games. When<br />

KFAB lost the rights to the coverage to KKAR<br />

in the mid-1990s, its ratings suffered, but it<br />

has since regained its top ratings and,<br />

beginning in 2001, the rights to broadcast the<br />

games once again. Currently, Douglas County<br />

boasts 19 radio stations, three network TV<br />

stations (KETV, KMTV, and WOWT), two<br />

independent TV stations (KPTM and KXVO),<br />

and a PBS affiliate (KYNE).<br />

In 2001, the <strong>Omaha</strong> World-Herald opened a<br />

new multi-million dollar printing plant to<br />

increase its efficiency. It allowed the World-<br />

Herald to change its format, using new paper<br />

and ink that gave the newspaper a more<br />

vibrant and colorful appearance. In addition to<br />

the World-Herald, the county’s only daily<br />

newspaper, there are several weekly<br />

newspapers. The oldest is the Catholic Voice,<br />

which the <strong>Omaha</strong> Archdiocese has published<br />

since 1903. The <strong>Omaha</strong> Star serves <strong>Omaha</strong>’s<br />

African-American community, and The Reader,<br />

founded in 1993, focuses on <strong>Omaha</strong> arts and<br />

culture and offers an alternative perspective


not found in the county’s other newspapers.<br />

The weekly Jewish Press serves <strong>Omaha</strong>’s Jewish<br />

community. The <strong>Omaha</strong> Weekly, which has<br />

scooped the World-Herald, recently acquired<br />

The Reader, and the very competitive<br />

publication is now the <strong>Omaha</strong> Weekly Reader.<br />

<strong>Omaha</strong> has two business newspapers, the<br />

Midland’s Business Journal and the Daily Record.<br />

Two other weeklies serve the county’s smaller<br />

towns, the Ralston Recorder and the Douglas<br />

County Post-Gazette. The county also has<br />

several magazines covering the local scene:<br />

Nebraska Sports America, covering local high<br />

school and college sports; Today’s <strong>Omaha</strong><br />

Woman, focusing on issues and areas of interest<br />

that concern the county’s women; The <strong>Omaha</strong><br />

Magazine with news and features designed for<br />

tourists and townspeople; The Old Market &<br />

Downtown Encounter focusing on activities in<br />

the downtown area; and Medium Magazine,<br />

highlighting <strong>Omaha</strong>’s creative community.<br />

There’s a lot more to do in <strong>Omaha</strong> than<br />

watching television, listening to the radio, or<br />

reading the newspaper—even though periodic<br />

shots of youngsters complaining of local<br />

boredom surface on the tube.<br />

Besides the fourscore cable channels<br />

available at the touch of a remote, there are a<br />

similar number of movie screens awaiting<br />

patrons in the county and some two dozen live<br />

theaters, plus university dramatic offerings.<br />

Some are dinner theaters, offering a meal with<br />

the stage presentation, while The Rose<br />

specializes in entertainment for children. There<br />

are experimental venues, road companies, a<br />

Grande Olde Players group that recruits<br />

seniors, and the famed <strong>Omaha</strong> Playhouse,<br />

whose annual ticket sales out-perform much<br />

larger communities. Alumni of this theater<br />

include Henry Fonda, Dorothy McGuire, the<br />

parents of Marlon Brando, and dozens of other<br />

luminaries, like Lenka Peterson and Jim<br />

Millhollin. Each year Shakespeare on the Green<br />

stages a pair of the Bard’s works in an outdoor<br />

arena near the University of Nebraska at<br />

<strong>Omaha</strong>. A majority of these theatrical<br />

companies debuted in the last quarter of the<br />

last century.<br />

True, Ak-Sar-Ben’s horse racing is a thing of<br />

the past, eliminated by competition and,<br />

some contend, by the failure to expand<br />

gambling options at the track site. Gone, too,<br />

is the regular run of Ak-Sar-Ben offerings,<br />

from Liberace to Ed McMahon, and even the<br />

hockey site changed as more space was<br />

required for the Information Technology<br />

Center. The last chance to bet on an Ak-Sar-<br />

Ben favorite came in 1996.<br />

The previous year, casino and riverboat<br />

gambling arrived in Council Bluffs, with the<br />

predicted complaints from <strong>Omaha</strong> that too<br />

much of the gambling revenue was contributed<br />

by those on the west bank of the Missouri.<br />

But no one could complain about<br />

opportunities to watch athletic competition that<br />

didn’t include horses, dogs, or slot machines.<br />

The crown jewel of Douglas County sports<br />

is undoubtedly the College World Series. The<br />

NCAA Baseball championships began in 1949<br />

and moved to <strong>Omaha</strong> in the early 1950s.<br />

They’ve been here ever since. Through the<br />

years the event has grown until, at least<br />

among NCAA Championship tournaments, it<br />

✧<br />

Chip Davis from his American Gramaphone<br />

studios in <strong>Omaha</strong>, since 1984, has traveled<br />

more than 25,784,260 miles with his<br />

Mannheim Steamroller, booked 39,400 hotel<br />

rooms in eight time zones, and performed<br />

live before more than 5.5 million people. As<br />

of 2002, Mannheim Steamroller is the topselling<br />

Christmas artist of all time.<br />

COURTESY OF SCOTT DOBRY.<br />

CHAPTER V<br />

85


✧<br />

The new First National Bank Tower rises<br />

high above the <strong>Omaha</strong> skyline in 2003. It is<br />

the tallest building between Chicago<br />

and Denver.<br />

COURTESY OF TIM FITZGERALD, UNO.<br />

HISTORIC OMAHA<br />

86<br />

is second only to the “March Madness”<br />

basketball tournament in popularity.<br />

<strong>Omaha</strong>’s Rosenblatt Stadium has seen<br />

many updates and renovations designed to<br />

help the city retain the College World Series<br />

and, despite interest from several larger cities,<br />

it seems likely that <strong>Omaha</strong> will remain the<br />

home of the Series for years to come. In 1991,<br />

Creighton University became the first<br />

Nebraska team to earn a spot in the elite,<br />

eight-team tournament. They won two games<br />

before being eliminated by Wichita State and<br />

finished in third place in the final national<br />

rankings. More recently, in 2001 and 2002,<br />

the University of Nebraska at Lincoln has<br />

earned a spot in the tournament.<br />

In addition to serving as the home of the<br />

College World Series, Rosenblatt Stadium is<br />

also the home field for the <strong>Omaha</strong> Royals. The<br />

team, the Kansas City Royals’ AAA affiliate,<br />

has won the American Association<br />

Championship several times. When it looked<br />

like the team might leave town in the early<br />

1990s, several members of the <strong>Omaha</strong><br />

business community partnered to buy the<br />

team and keep it in <strong>Omaha</strong>, including<br />

billionaire Warren Buffett and the Union<br />

Pacific Railroad. Rosenblatt is now considered<br />

one of the best minor league ballparks in<br />

the country. In an attempt to establish a<br />

stronger local connection, the Royals briefly<br />

changed their name to the “Golden Spikes”<br />

to reflect <strong>Omaha</strong>’s railroad heritage. However,<br />

in 2001, the fans overwhelmingly requested<br />

the team return to calling itself the Royals.<br />

Both Creighton University and the<br />

University of Nebraska at <strong>Omaha</strong> have seen<br />

their share of athletic success. Creighton’s<br />

men’s basketball team has qualified for the<br />

March Madness tournament several times,<br />

and its men’s soccer team made their sport’s<br />

“Final Four” two years in a row, finishing<br />

second in the nation in 2000. UNO has done<br />

even better. Its women’s volleyball team won<br />

the NCAA Division II national championship<br />

in 1996, and its women’s softball team won<br />

the Division II national title in 2000. UNO’s<br />

men’s football and wrestling teams have been<br />

highly ranked for many years. Although it<br />

competes in Division II in all other sports,<br />

UNO has had a Division I hockey team since<br />

1997. The team has become a crowd favorite,<br />

with a hundred consecutive sellouts.<br />

<strong>Omaha</strong> is the hometown of many famous<br />

athletes, including baseball’s Bob Gibson,<br />

basketball’s Bob Boozer, and football’s Gale<br />

Sayers. It is also home to two Heisman Trophy<br />

winners, Johnny Rodgers (1972) and Eric<br />

Crouch (2001).<br />

For those who prefer to participate, there<br />

are over two dozen public and private golf<br />

courses in the area, plus three dozen soccer<br />

fields, and enough bowling lanes to support


more than 500 leagues. <strong>Omaha</strong> claims to be<br />

the “Softball Capitol of the World,” and, while<br />

this may be a bit too expansive a boast, there<br />

are 60 major sites to play this game and over<br />

3,000 organized teams. Each February,<br />

diehards even host a snowball softball<br />

tournament as a charity event.<br />

Basketball has always been big in <strong>Omaha</strong>,<br />

with scores of leagues, collegiate and<br />

otherwise. And in recent summers, <strong>Omaha</strong><br />

has hosted Hoop It Up, a three-on-three<br />

competition fought out in some urban<br />

concrete locale.<br />

There is swimming in lakes and pools, raft<br />

and boat racing on the rivers, and a whole<br />

calendar of marathon races. Racquetball,<br />

handball, squash, tennis, ice skating and<br />

roller-blading, cycling, and gymnastics all add<br />

diversity. Hunters and fishermen find suitable<br />

situations for their sports, as well.<br />

And if these bored teenagers tire of athletic<br />

pursuits, there are 150 malls and strip malls<br />

to invade.<br />

For those who favor cultural diversion,<br />

there are, besides the many theaters, a whole<br />

array of options, ranging from symphony<br />

concerts to open air jazz spectacles.<br />

For more than seventy years the Joslyn<br />

Art Museum has been an <strong>Omaha</strong> fixture,<br />

ranking at or near the top in per capita<br />

attendance among its peers. The museum’s<br />

remarkable permanent collection of Bodmer<br />

portraits of the Old West is augmented by<br />

works ranging from Rembrandt and Renoir to<br />

Grant Wood and Jackson Pollock. Lectures,<br />

film series, traveling exhibits, and concerts<br />

extend the museum’s reach, and a relatively<br />

recent expansion provides more gallery and<br />

exhibit space.<br />

Other museums that have come into their<br />

own in this quarter century are the lively<br />

Children’s Museum and the Durham Western<br />

Heritage Museum, which features an exciting<br />

look at <strong>Omaha</strong>’s past while introducing<br />

visitors to everything from ethnic evenings to<br />

a traveling dinosaur show. It also boasts a<br />

recent Smithsonian alliance. The General<br />

Crook House at Fort <strong>Omaha</strong> houses the<br />

Douglas County <strong>Historic</strong>al Society, providing<br />

a window into <strong>Omaha</strong>’s history and recalling<br />

the era of the Indian Wars.<br />

The Bemis Foundation/Alternative Worksite<br />

provides jury-chosen artists and sculptors<br />

with studio space and stipends for periods<br />

up to a year. Those men and women in<br />

residence come from other parts of the country<br />

and from abroad. The Hot Shops art studios<br />

and Thirteenth Street Gallery provide work<br />

and gallery space for local artists.<br />

Each summer there’s the <strong>Omaha</strong> Summer<br />

Arts Festival, and St. Cecilia’s Catholic<br />

Cathedral plays host to art exhibits, concerts,<br />

and even flower shows, while <strong>Omaha</strong>n Bruce<br />

Crawford occasionally stages a Hollywoodlike<br />

extravaganza centering on screenings of<br />

classic films like King Kong. The city and<br />

environs have provided locations for films<br />

starring actors like Jack Nicholson and<br />

Matthew Broderick. Chip Davis and his<br />

Mannheim Steamroller concerts and albums<br />

play to audiences nationwide, and his<br />

hometown American Gramaphone recording<br />

business even draws artists from Nashville.<br />

<strong>Omaha</strong>’s contemporary and alternative music<br />

scene has earned industry respect, with such<br />

acts as 311 going on to national and<br />

international careers. In fact, <strong>Omaha</strong> was<br />

hailed as “the next Seattle” in a recent Rolling<br />

Stone article.<br />

More quiet, perhaps, are the dozens of<br />

poets and novelists who publish their books<br />

in world markets, and the local artists whose<br />

works hang in New York galleries.<br />

Nothing to do in <strong>Omaha</strong>?<br />

What about the city’s world-class zoo?<br />

<strong>Omaha</strong>’s first zoo was founded in 1894 and<br />

called Riverview Park. Its early population<br />

included deer, grizzly bear, two bison on loan<br />

from Buffalo Bill Cody, and 120 other animals.<br />

The Zoo grew steadily, but it was the<br />

construction of the $15-million Lied Jungle, the<br />

world’s largest indoor rainforest, which really<br />

put the Henry Doorly Zoo on the national map.<br />

The Zoo followed up its success with the Lied<br />

Jungle by opening the Walter and Suzanne<br />

Scott Kingdom of the Seas Aquarium in 1995<br />

and the Lozier Imax Theater in 1997. Its newest<br />

exhibit is the Desert Dome, with an<br />

underground “Creatures of the Night” complex.<br />

With its many attractions, large<br />

membership base and extensive research<br />

facilities, the Henry Doorly Zoo is considered<br />

CHAPTER V<br />

87


to be one of the premier zoos in North<br />

America. It also positions itself as an<br />

educational facility, attracting classes of<br />

students from around the Midwest, adding<br />

clout to the belief that <strong>Omaha</strong> has one of the<br />

most successful school systems in the country.<br />

The teaching of the Three R’s hasn’t always<br />

been easy, hampered sometimes by budget<br />

cuts, aging facilities, teacher shortages, social<br />

demands, and legislative restrictions.<br />

In Fall 1976, as the result of a ruling by<br />

the Eighth Circuit Court of Appeals, the<br />

<strong>Omaha</strong> Public Schools began busing its<br />

students. The <strong>Omaha</strong> School Board worked<br />

closely with the Court to devise a plan. They<br />

enlisted the help of the local media and<br />

an interracial committee, The Concerned<br />

Citizens for <strong>Omaha</strong>, to help prepare <strong>Omaha</strong>ns<br />

for the transition. There was a vocal outcry<br />

from some citizens, and white enrollment<br />

in the public schools dropped, but the feared<br />

mass flight to private and suburban school<br />

districts never really occurred.<br />

While private schools may not have grown<br />

as dramatically as busing opponents<br />

predicted, by the early 1980s, several small<br />

Christian schools were operating in Douglas<br />

County. Conflict soon arose between the<br />

schools and state educators, with the<br />

fundamentalists objecting to the government’s<br />

interference in their curriculum. In 1984, the<br />

Nebraska Legislature adopted a compromise<br />

bill allowing Christian schools to operate<br />

without state certification, but only if they<br />

provided the state with specific information<br />

about their curriculum and their teachers.<br />

The following year there were more<br />

changes in education in Douglas County<br />

and the state. Legislative Bill 662 mandated<br />

that all school districts offering kindergarten<br />

through eighth grade must merge or affiliate<br />

with districts offering a high school by<br />

September 1989. The bill also requested a<br />

one-cent increase in the state sales tax rate<br />

to help support schools and set an average<br />

statewide limit of forty-five percent as the<br />

amount of local property tax that could<br />

be used for public schools. Ten years<br />

later, in 1999, <strong>Omaha</strong> successfully passed<br />

a $254-million school bond issue that would<br />

renovate schools in the older, eastern part of<br />

the district. It also ended twenty-three years<br />

of forced busing for integration and returned<br />

students to their neighborhood schools.<br />

While most of the educational debate in<br />

Douglas County concerned elementary and<br />

high schools, higher education in the county<br />

was not free from controversy. Douglas<br />

County now boasted three universities—the<br />

University of Nebraska at <strong>Omaha</strong> (UNO),<br />

University of Nebraska Medical Center<br />

(UNMC) and Creighton University. There were<br />

also several colleges in the county, including<br />

The College of St. Mary, Grace University<br />

(previously Grace College), Metropolitan<br />

Community College, and Nebraska College of<br />

Business as well as two colleges specializing in<br />

medical training—Clarkson College and<br />

Nebraska Methodist College.<br />

Controversy emerged when <strong>Omaha</strong> lost a<br />

couple of large corporations to other cities at<br />

least partially due to the lack of potential<br />

employees trained in the high-tech area. In<br />

1995, more than one hundred business leaders<br />

from <strong>Omaha</strong> signed a letter to University of<br />

Nebraska President Dennis L. Smith saying his<br />

plan to improve engineering education in<br />

<strong>Omaha</strong> was not sufficient. In response, the<br />

University of Nebraska System regents<br />

instituted a plan to create an <strong>Omaha</strong> Institute<br />

for Information Science and Technology.<br />

Creighton University also announced that it<br />

would increase its offerings in information<br />

technology and engineering courses. In 1996,<br />

UNO created the College of Information<br />

Science and Technology, and, with generous<br />

assistance from the business community, it<br />

opened the Peter Kiewit Institute on the site of<br />

the former Ak-Sar-Ben racetrack in 1999.<br />

Douglas County now contained one of the<br />

finest schools of information science and<br />

technology in the region.<br />

The Peter Kiewit Institute was not the only<br />

educational institution drawing national<br />

attention to Douglas County. Creighton<br />

University finished first in its category in the<br />

Midwest region for several years in U.S. News<br />

and World Report’s rankings of universities and<br />

was touted as one of the “Best Buys in<br />

American Colleges.”<br />

UNO’s recent role as a focus for national<br />

attention came from an unexpected source.<br />

HISTORIC OMAHA<br />

88


The university administers the nation’s only<br />

center for Afghanistan studies. The center’s<br />

director, Thomas Gouttierre, had researched<br />

terrorist leader Osama Bin Laden for the<br />

United Nations in the 1990s and had lived in<br />

Afghanistan for several years. Following the<br />

terrorist’s attack of September 11, 2001, he was<br />

contacted by news organizations nationwide to<br />

offer his analysis of the situation.<br />

Jack Shroder, a geography and geology<br />

professor, was also sought out for his<br />

expertise of Afghanistan’s geology and caves.<br />

He had traveled to Afghanistan in the 1970s<br />

to produce maps and had conducted research<br />

in Pakistan in the 1980s and 1990s. His<br />

expertise in geology enabled him to identify<br />

the soil background in Bin Laden’s videos,<br />

helping the American military in its efforts to<br />

track down the terrorist leader.<br />

Making headlines along with education<br />

were matters spiritual. Some religious statistics,<br />

of course, were not front-page news. The fact<br />

that residents of Douglas County attended<br />

church in numbers well above the national<br />

average doesn’t rate a news bulletin, and even a<br />

few new mega-churches among the more than<br />

450 houses of worship in the area no longer<br />

turn heads. Attendance seems to be growing at<br />

these super-sized churches, where all sorts of<br />

social activities are combined with the services.<br />

Music is more a part of worship everywhere,<br />

with choirs at places like Salem Baptist, St.<br />

Cecilia’s Cathedral, and Sacred Heart providing<br />

part of the drawing power.<br />

Perhaps the major religious news stories<br />

were, not surprisingly, ones that centered on<br />

controversy. The pastor of the First United<br />

Methodist Church in <strong>Omaha</strong>, Reverend<br />

Jimmy Creech, was criticized for performing a<br />

covenant ceremony for two gay people and,<br />

although acquitted in March 1998, he moved<br />

to North Carolina, where his performing of a<br />

similar rite led to his defrocking.<br />

In 1993, the Reverend Elden F. Curtiss,<br />

formerly bishop of Helena, Montana, became<br />

the eighth bishop and fourth archbishop of<br />

the Roman Catholic Church in <strong>Omaha</strong>,<br />

replacing the ailing Archbishop Daniel<br />

Sheehan. Nine years later he was brought into<br />

a far-reaching controversy over the matter of<br />

some pedophile priests in posts across the<br />

country, including <strong>Omaha</strong>.<br />

Television viewers became more used to<br />

commercials soliciting church attendance, and<br />

billboards, strategically placed, touted the welcoming<br />

atmosphere of varied denominations.<br />

<strong>Omaha</strong>’s Jewish community celebrated the<br />

creation of a new center, where everything<br />

from plays and concerts to gymnastics and<br />

dance supplement the Sabbath rituals in the<br />

city’s synagogues, which serve more than<br />

seven thousand Jewish citizens.<br />

✧<br />

The downtown <strong>Omaha</strong> skyline at night<br />

in 2002.<br />

COURTESY OF TIM FITZGERALD, UNO.<br />

CHAPTER V<br />

89


The Church of Jesus Christ of Latter-Day<br />

Saints, more popularly known as Mormons,<br />

with their long ties to the Florence area of<br />

<strong>Omaha</strong>, built a new visitors center just east of<br />

their historic graveyard and later added a fully<br />

functioning temple.<br />

Overall, the Roman Catholic Church is the<br />

largest denomination in Douglas County and<br />

environs, with about sixty churches and a<br />

third of <strong>Omaha</strong>’s population. Some 40<br />

churches and more than thirty thousand<br />

worshippers make up the area’s four main<br />

branches of the Lutheran Church. The United<br />

Methodist Church is next in size, followed by<br />

Presbyterians, Baptists, and Episcopalians.<br />

If cleanliness is next to godliness, as the old<br />

adage proclaims, then it’s a natural segue to<br />

<strong>Omaha</strong>’s health care facilities, where the past<br />

quarter-century has been marked by<br />

consolidation of area hospitals, promising<br />

research, and an expanding medical reputation.<br />

Many of the region’s sixteen major hospitals<br />

have stories to tell of patients arriving from<br />

distant places to avail themselves of special<br />

treatments not generally offered, like transplant<br />

surgery, new methods of dealing with kidney<br />

stones, cancer, cardiac regimens, and many<br />

other specialties.<br />

Nearly three score faculty members at the<br />

University of Nebraska Medical Center pursue<br />

research in biotechnology, while Creighton<br />

University continues to build one of the<br />

country’s premier Centers on Aging. Girls and<br />

Boys Town National Research Hospital is a<br />

leader in research into and treatment of<br />

hearing loss. Children’s Hospital’s new familyfriendly<br />

facility is an oasis of indoor streams<br />

and nature-themed wards.<br />

More than five thousand hospital beds are<br />

available in Greater <strong>Omaha</strong>, and these are<br />

augmented by extended care facilities, a<br />

growing number of clinics, specialized trauma<br />

units, and rehabilitation centers devoted to<br />

children, to nutrition, or to human genetics.<br />

For years, <strong>Omaha</strong> has been discussed as one<br />

of America’s major health care communities,<br />

and the figures for the last twenty-five years<br />

more than justify that opinion.<br />

Managed care has become a buzz word in the<br />

health field, and, in <strong>Omaha</strong>, that sort of concern<br />

is best demonstrated by the alliances formed by<br />

hospitals, physicians, and insurance firms to try<br />

to get a handle on rapidly escalating costs.<br />

Financial concerns have also been a<br />

determining factor in the County’s business<br />

growth. There have been some negative<br />

events, like the departure of Enron and the<br />

failure of the city to attract a couple of<br />

prospects like BMW and Micron Technology.<br />

But there was plenty of positive news.<br />

The Central Park Mall emerged in the mid-<br />

1980s. It was to be the lasting symbol of an<br />

attempt to revitalize downtown <strong>Omaha</strong>. It was<br />

designed to draw visitors to downtown and the<br />

nearby Old Market area, and to attract<br />

businesses to relocate to the area. Largely<br />

funded by federal grants, its first section,<br />

bordered by Fourteenth Street on the west,<br />

Tenth Street on the east, Douglas on the north,<br />

and Farnam on the south, was completed in<br />

1982. It featured plazas, bridges, landscaped<br />

grounds, statues, and a lagoon. In 1992, it was<br />

renamed the Eugene Leahy Park Mall in honor<br />

of former mayor Eugene Leahy, who had<br />

championed riverfront development, and, in<br />

1994, a city bond issue funded the extension of<br />

the mall eastward to Eighth Street.<br />

After surrendering for years to the westward<br />

growth, downtown <strong>Omaha</strong> came alive again,<br />

with billions of dollars committed to new<br />

projects. The Qwest Center <strong>Omaha</strong> Convention<br />

Center and Arena is the linchpin for the<br />

redevelopment, anchored by the new Hilton<br />

Hotel. Just a few blocks west, the forty-story First<br />

National Bank Tower rises above the skyline, to<br />

be joined by a new Union Pacific headquarters.<br />

The <strong>Omaha</strong> World-Herald already has its new<br />

plant in place, and the Gallup Organization will<br />

add an office and training campus. New Marriott<br />

and Embassy Suites hotels have sprung up, and<br />

more are on the way. A performing arts center is<br />

underway near the Leahy Mall, and there are<br />

plans for a new Peter Kiewit Sons’ headquarters.<br />

Qwest Communications’ imposing glass<br />

structure is part of the scene, and ConAgra,<br />

whose attractive riverfront locale really anchored<br />

the area’s progress, remains a major player in<br />

<strong>Omaha</strong>’s economy, with over seventy thousand<br />

employees in more than two dozen countries.<br />

The W. Dale Clark Library, Peter Kiewit<br />

Conference Center, and Landmark Center office<br />

building are among the other newcomers.<br />

HISTORIC OMAHA<br />

90


THE MAYORS OF OMAHA, 1857-2004<br />

Jesse Lowe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1857-58<br />

Andrew Jackson Poppleton. . . . . . . . . . . . . . . . . . . . . 1858<br />

George Robert Armstrong . . . . . . . . . . . . . . . . . . . 1858-59<br />

David Douglas Belden . . . . . . . . . . . . . . . . . . . . . . 1859-60<br />

Clinton Briggs . . . . . . . . . . . . . . . . . . . . . . . . . . . 1860-61<br />

George Robert Armstrong . . . . . . . . . . . . . . . . . . . 1861-62<br />

Benjamin Eli Barnet Kennedy . . . . . . . . . . . . . . . . 1862-64<br />

Addison R. Gilmore . . . . . . . . . . . . . . . . . . . . . . . 1864-65<br />

Lorin Miller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1865-67<br />

Charles H. Brown . . . . . . . . . . . . . . . . . . . . . . . . . 1867-68<br />

George Roberts. . . . . . . . . . . . . . . . . . . . . . . . . . . 1868-69<br />

Ezra Millard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1869-71<br />

Smith Samuel Caldwell . . . . . . . . . . . . . . . . . . . . . 1871-72<br />

Joseph H. Millard . . . . . . . . . . . . . . . . . . . . . . . . . 1872-73<br />

William M. Brewer . . . . . . . . . . . . . . . . . . . . . . . . 1873-74<br />

James S. Gibson. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1874<br />

Champion S. Chase. . . . . . . . . . . . . . . . . . . . . . . . 1874-77<br />

Reuben H. Wilbur. . . . . . . . . . . . . . . . . . . . . . . . . 1877-79<br />

Champion S. Chase. . . . . . . . . . . . . . . . . . . . . . . . 1879-81<br />

James E. Boyd. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1881-83<br />

Champion S. Chase. . . . . . . . . . . . . . . . . . . . . . . . 1883-84<br />

Patrick F. Murphy . . . . . . . . . . . . . . . . . . . . . . . . . 1884-85<br />

James E. Boyd. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1885-87<br />

William J. Broatch. . . . . . . . . . . . . . . . . . . . . . . . . 1887-90<br />

Richard C. Cushing. . . . . . . . . . . . . . . . . . . . . . . . 1890-92<br />

George Pickering Bemis. . . . . . . . . . . . . . . . . . . . . 1892-96<br />

William J. Broatch. . . . . . . . . . . . . . . . . . . . . . . . . 1896-97<br />

William F. Bechel . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1897<br />

Frank E. Moores . . . . . . . . . . . . . . . . . . . . . . . . 1897-1906<br />

Harry B. Zimman. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1906<br />

James C. Dahlman . . . . . . . . . . . . . . . . . . . . . . . . 1906-18<br />

Edward Parsons Smith . . . . . . . . . . . . . . . . . . . . . 1918-21<br />

James C. Dahlman . . . . . . . . . . . . . . . . . . . . . . . . 1921-30<br />

John H. Hopkins . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1930<br />

Richard Lee Metcalfe . . . . . . . . . . . . . . . . . . . . . . . 1930-33<br />

Roy Nathan Towl . . . . . . . . . . . . . . . . . . . . . . . . . 1933-36<br />

Dan Bernard Butler . . . . . . . . . . . . . . . . . . . . . . . . 1936-45<br />

Charles W. Leeman . . . . . . . . . . . . . . . . . . . . . . . . 1945-48<br />

Glenn Cunningham . . . . . . . . . . . . . . . . . . . . . . . 1948-54<br />

John R. Rosenblatt . . . . . . . . . . . . . . . . . . . . . . . . 1954-61<br />

James Dworak . . . . . . . . . . . . . . . . . . . . . . . . . . . 1961-65<br />

Alexander V. Sorenson. . . . . . . . . . . . . . . . . . . . . . 1965-69<br />

Eugene A. Leahy . . . . . . . . . . . . . . . . . . . . . . . . . . 1969-73<br />

Edward Zorinsky . . . . . . . . . . . . . . . . . . . . . . . . . 1973-76<br />

Robert G. Cunningham . . . . . . . . . . . . . . . . . . . . . 1976-77<br />

Albert L. Veys . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1977-81<br />

D. Michael Boyle. . . . . . . . . . . . . . . . . . . . . . . . . . 1981-87<br />

Stephen H. Tomasek, Jr. . . . . . . . . . . . . . . . . . . . . . . . 1987<br />

Bernard R. Simon . . . . . . . . . . . . . . . . . . . . . . . . . 1987-88<br />

Fred L. Conley. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1988<br />

Walter M. Calinger . . . . . . . . . . . . . . . . . . . . . . . . 1988-89<br />

Paul J. (“PJ”) Morgan, Jr. . . . . . . . . . . . . . . . . . . . . 1989-94<br />

Sebastian Anzaldo. . . . . . . . . . . . . . . . . . . . . . . . . 1994-95<br />

Hal Daub, Jr. . . . . . . . . . . . . . . . . . . . . . . . . . . 1995- 2001<br />

Mike Fahey . . . . . . . . . . . . . . . . . . . . . . . . . 2001 - present<br />

More is planned for the stretch of Missouri<br />

frontage between downtown and Eppley<br />

Airfield, and a pedestrian bridge, which<br />

has prompted some controversy, will span<br />

the river, bringing Iowans and Nebraskans<br />

closer to their mutual recreational opportunities.<br />

Yet, reminiscent of the region’s<br />

beginnings, tourists can cruise the Missouri<br />

River aboard the River City Star for their<br />

own “voyage of discovery,” or give tribute to the<br />

original “Corps of Discovery” at Lewis and Clark<br />

Landing, near Heartland of America Park.<br />

For years, <strong>Omaha</strong>’s unemployment figures<br />

have been among the lowest in the nation for<br />

cities its size, and, at the same time, the city<br />

boasts five of the Fortune 500 companies, the<br />

most of any city with similar population<br />

figures. Median income for citizens of Douglas<br />

County rose to over $43,000 by the year 2000,<br />

while housing and other costs, though on the<br />

increase, made the area one of the country’s<br />

best bargains. And even with construction,<br />

commuting time from home to work still<br />

hovered around twenty minutes. About one<br />

third of Douglas County’s residents earned<br />

college degrees, and there are more and more<br />

reasons for these educated people to remain in<br />

their hometowns.<br />

Looking back at the end of the nineteenth<br />

century and <strong>Omaha</strong>’s bid to impress America<br />

via the Trans-Mississippi and International<br />

Exposition, one can conclude, without undue<br />

chauvinism, that the promises made have<br />

been kept.<br />

CHAPTER V<br />

91


EPILOGUE<br />

✧<br />

An aerial view of <strong>Omaha</strong> at the beginning<br />

of the twenty-first century.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

We’re already four years into the new millennium, and the tales of <strong>Omaha</strong>’s foundation and the<br />

development of Douglas County sound as ancient as muzzleloaders and ploughshares. And yet the<br />

traces of the past remain in the region, from the carefully tended prairie grasses and wagon ruts to<br />

the character of the population.<br />

With all the changes in the landscape—the new businesses and buildings, the Qwest Center<br />

<strong>Omaha</strong> Convention Center and Arena, the Riverfront development—one cliché about the area<br />

remains constant: It’s a good place to raise a family.<br />

That may not sound like a sales pitch to the youngest of the young, but it often brings wanderers<br />

back to their roots. The pace, the basic honesty, the innate friendliness lure the native and the<br />

stranger, and they discover the City and County offer far more than promised in brochures or<br />

CD-ROMs. They may even grow to boast about the weather the way New Yorkers flaunt their<br />

accommodation to confusion.<br />

In the Works Progress Administration-funded Guide To The Cornhusker State, the author posits<br />

this truism that is as relevant today as it was in the 1930s:<br />

The people are practically convinced that although <strong>Omaha</strong> could be improved upon, it is better than<br />

any other town within a thousand miles.<br />

More recently, in his book, Once Upon a Town, author Bob Greene quotes a World War II veteran<br />

who had just experienced the Canteen hospitality of North Platte, Nebraska:<br />

The people in the Middle West are a different breed of cat. They don’t live with their heads in the<br />

clouds. They are willing to think things are OK. They’ll give you a hand.<br />

Sure, the streets are now paved, the only real riverboats are floating casinos or tour boats like<br />

the River City Star, and a nuclear power plant generates much of the County’s electrical needs, but,<br />

if you scratch deep enough, the independence, confidence and neighborliness are still here.<br />

HISTORIC OMAHA<br />

92


BIBLIOGRAPHY<br />

BOOKS<br />

Ambrose, Stephen E. Nothing Like It In The World. New York City, New York: Simon and Schuster, 2000.<br />

Benson, Dorothy Devereaux. <strong>Omaha</strong> and Douglas County: A Panoramic History. Woodland Hills, California: Windsor Publications, 1980.<br />

Casper, Henry W., S.J.. History of the Catholic Church in Nebraska. Milwaukee, Wisconsin: Bruce Press, 1960.<br />

Charvat, Charles. Logan Fontenelle. <strong>Omaha</strong>, Nebraska: The American Printing Company, 1961.<br />

Christensen, Walter, “Gilbert M. Hitchcock: The Newspaperman,” Nebraska History, 17 (July-September, 1936).<br />

Clemon, James A. Nebraska: Bringing Our Heritage into the Twenty-First Century. Encino, California: Cherbo Publishing Group, Inc., 2000.<br />

Dalstrom, Harl A. A.V. Sorensen and the New <strong>Omaha</strong>. <strong>Omaha</strong>, Nebraska: Lamplighter Press, 1988.<br />

Faulkner, Virginia. Roundup: A Nebraska Reader. Lincoln, Nebraska: University of Nebraska Press, 1997.<br />

Fitzpatrick, Lilian L. Nebraska Place Names. Lincoln, Nebraska: University of Nebraska Press, 1960.<br />

Furstenberg, John C. and Jack L. <strong>Omaha</strong>’s Adventure with the Overland Sport. Self-published, 1989.<br />

Galbraith, John Kenneth. The Great Crash of 1929. New York City, New York: Time, Inc., 1954.<br />

Green, Meg. Builders of <strong>Omaha</strong>. <strong>Omaha</strong>, Nebraska: <strong>Omaha</strong> Carpenters Union Local 400, 1981.<br />

Hansen, Ron; Nebraska Stories. New York City, New York: The Atlantic Monthly Press, 1989.<br />

Hickey, Donald R. Nebraska Moments: Glimpses of Nebraska’s Past. Lincoln, Nebraska: University of Nebraska Press, 1992.<br />

Holbrook, Stewart H. The Story of American Railroads. New York City, New York: Bonanza Books, 1947.<br />

Horan, Judy. Guide to Greater <strong>Omaha</strong> 1998. <strong>Omaha</strong> Magazine, 1998<br />

Howard, Robert West. The Great Iron Trail. Bonanza Books; New York City, New York: Bonanza Books, 1962.<br />

Jacobitz, Jerry Allen. Adie to Yutan: Nebraska’s Pictorial History. Marceline, Missouri: Heritage House Publishing, 1994.<br />

Killoren, John J., S.J. Come, Blackrobe. University of Oklahoma Press, 1994.<br />

Larson, Lawrence H and Barbara J. Cottrel. The Gate City: A History of <strong>Omaha</strong>. Lincoln, Nebraska: University of Nebraska Press, 1997.<br />

Limprecht, Hollis J. A Century of Service, 1885-1985: The World-Herald Story. <strong>Omaha</strong>, Nebraska: <strong>Omaha</strong> World-Herald Company, 1985.<br />

Mattison, Ray H. The Army Post on the Northern Plains 1865-1885. Gering, Nebraska: Oregon Trail Museum Association, 1954.<br />

Mercer, Samuel and Mark. The Old Market of <strong>Omaha</strong>. <strong>Omaha</strong>, Nebraska: The Old Market Press, 1994.<br />

Meyers, John. Print in a Wild Land. Garden City, New York: Doubleday and Co., 1967<br />

Morearty, Charles B. <strong>Omaha</strong> Royal City of Quivera. <strong>Omaha</strong>, Nebraska: Hogan Printing Company, 1924.<br />

Nebraska: A Guide to the Cornhusker State. New York City, New York: The Viking Press, 1939.<br />

Nicoll, Bruce. Nebraska: A Pictorial History. Lincoln, Nebraska: University of Nebraska Press, 1967.<br />

<strong>Omaha</strong>: Times Remembered. Volumes I and II. <strong>Omaha</strong>, Nebraska: <strong>Omaha</strong> World-Herald Company, 1999 and 2000.<br />

Olson, James C. History of Nebraska; Lincoln, Nebraska: University of Nebraska Press, 1955.<br />

Orr, Richard. <strong>Omaha</strong> and Council Bluffs: Streetcars of <strong>Omaha</strong> and Council Bluffs. Marceline, Missouri: Walsworth Publishing Company, 1996.<br />

Otis, Harry B. and Donald H. Erickson. E Pluribus <strong>Omaha</strong>: Immigrants All. <strong>Omaha</strong>, Nebraska: Lamplighter Press, 2000<br />

Pratt, Bill. <strong>Omaha</strong> in the Making of Nebraska: Labor History. <strong>Omaha</strong>, Nebraska: Central Labor Union and the Nebraska Committee for the<br />

Humanities, 1981.<br />

Rae, W. F. Westward By Rail. New York City, New York: D. Appleton and Company, 1871.<br />

Reilly, Robert T. The <strong>Omaha</strong> Experience. <strong>Omaha</strong>, Nebraska: Barnhart Press, 1990.<br />

Rickey, Don. War in the West. Crow Agency, Montana: Custer Battlefield <strong>Historic</strong>al and Museum Association, 1956.<br />

Sears Roebuck and Company, Inc., 1909 Catalogue. New York City, New York: Ventura Books, Inc., 1979.<br />

Shannon, James P. Catholic Colonization on the Western Frontier. 1957; New Haven, Connecticut: Yale University Press, 1957.<br />

Strahorn, Carrie Adell. Fifteen Thousand Miles by Stage. Lincoln, Nebraska: University of Nebraska Press, 1988.<br />

Winckler, Suzanne. The Plains States. Smithsonian Guide to America Series. New York City, New York: Stewart, Tabori, and Chang, 1990.<br />

Wirth, Eileen. The <strong>Omaha</strong> Experience. Atlanta, Georgia: Longstreet Press, 1996.<br />

ARTICLES<br />

Alfers, Kenneth G. “Triumph of the West: The Trans-Mississippi Exposition.” Nebraska History.<br />

Danker, Donald F. “The Journal of an Indian Fighter.” Nebraska History, Volume 39, #2. June 1958.<br />

Danker, Donald F. “The Nebraska Winter Quarters Company and Florence.” Nebraska History, Volume 37, #1. March 1956.<br />

BIBLIOGRAPHY<br />

93


Finney, Daniel P. “The Black Experience.” <strong>Omaha</strong> World-Herald. February 2, 2002.<br />

Hendee, David. “Holding Back the Might MO.” <strong>Omaha</strong> World-Herald. April 7, 2002.<br />

Karhl, William L. “World’s Fair.” Douglas County <strong>Historic</strong>al Society, Volume 3, #3. Summer 1983.<br />

Jordan, Steve. “Home Grown Business Giants.” <strong>Omaha</strong> World-Herald. April 7, 2002.<br />

Sunday <strong>Omaha</strong> World-Herald, First Special Section. August 21, 1960.<br />

Sunday <strong>Omaha</strong> World-Herald, Second Special Section. August 21, 1960.<br />

Sunday <strong>Omaha</strong> World-Herald, Fourth Special Section. August 21, 1960.<br />

<strong>Omaha</strong> World-Herald, End of the Year Special Sections, 1981 through 2001.<br />

Reilly, Robert T. “The Ordeal of Standing Bear.” Magazine of the Midlands. <strong>Omaha</strong> World-Herald. April 29, 1979.<br />

Reilly, Robert T. “The World of the Creightons.” Window. <strong>Omaha</strong>, Nebraska: Creighton University Press; Winter 1996-1997.<br />

Uhlarik, Carl. “The Sin Sisters Who Made Millions.” Magazine of the Midlands. <strong>Omaha</strong> World-Herald.<br />

Wardle, Ralph M. “Territorial Bride.” Nebraska History, Volume 50. Summer 1969.<br />

WEBSITES<br />

Website for the <strong>Omaha</strong> World-Herald<br />

Website for the <strong>Omaha</strong>, Nebraska Chamber of Commerce<br />

Website with lists of politicians who have held local, state, or national offices throughout America<br />

OTHER RESOURCES<br />

Douglas County <strong>Historic</strong>al Society<br />

Mayor’s Office, <strong>Omaha</strong>, Nebraska<br />

✧<br />

Right: On October 9, 1891, the public<br />

awaited the execution by hanging of Ed<br />

Neal, convicted murderer. A drop of six and<br />

a half feet failed to break Neal’s neck.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

Opposite: <strong>Omaha</strong>’s year-long centennial<br />

celebration in 1954 even had its own song.<br />

The festivities were centered at Turner Park<br />

and had a western theme. Today the River<br />

City Roundup, which began in 1982,<br />

celebrates <strong>Omaha</strong>’s western and<br />

agricultural history..<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

94


BIBLIOGRAPHY<br />

95


✧<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

96


SHARING THE HERITAGE<br />

historic profiles of businesses, organizations,<br />

SPECIAL<br />

THANKS TO<br />

and families that have contributed to<br />

the development and economic base of<br />

<strong>Omaha</strong> and Douglas County<br />

Centris Federal Credit Union<br />

Quality of Life .............................................................................98<br />

Oriental Trading Company<br />

The Marketplace .........................................................................128<br />

Building a Greater <strong>Omaha</strong>............................................................172<br />

Paxton & Vierling<br />

Steel Company<br />

SHARING THE HERITAGE<br />

97


✧<br />

St. Joseph’s was the first hospital in <strong>Omaha</strong>.<br />

It began at Tenth and Mason and moved to<br />

this location at Tenth and Martha in 1880,<br />

where it remained until the 1970s.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

98


QUALITY OF LIFE<br />

healthcare providers, school districts and<br />

universities, and other institutions that<br />

contribute to the quality of life in<br />

<strong>Omaha</strong> and Douglas County.<br />

Methodist Hospital......................................................................100<br />

Montessori Educational Centers ....................................................102<br />

Visiting Nurse Association............................................................104<br />

The <strong>Omaha</strong> Home for Boys ...........................................................106<br />

Westside Community Schools.........................................................108<br />

Gross, Iwersen, Kratochvil & Klein................................................110<br />

Millard Public Schools.................................................................112<br />

Miracle Hill Golf and Tennis Center ..............................................114<br />

The Nebraska Medical Center .......................................................116<br />

University of Nebraska Medical Center ..........................................117<br />

Creighton Preparatory School .......................................................118<br />

American Red Cross ....................................................................119<br />

Metropolitan Community College...................................................120<br />

National Safety Council, Greater <strong>Omaha</strong> Chapter ............................121<br />

Children’s Hospital .....................................................................122<br />

Creighton University ...................................................................123<br />

The Douglas County <strong>Historic</strong>al Society ...........................................124<br />

<strong>Omaha</strong> Public Schools..................................................................125<br />

Clarkson College ........................................................................126<br />

Family Service ...........................................................................127<br />

QUALITY OF LIFE<br />

99


METHODIST<br />

HOSPITAL<br />

✧<br />

Below: The early days: Methodist Hospital<br />

at Thirty-sixth and Cuming Streets, 1908.<br />

Bottom: Methodist Hospital at 8303 Dodge<br />

Street was completed in April 1968.<br />

HISTORIC OMAHA<br />

100<br />

<strong>Omaha</strong> was only thirty-seven years old in<br />

1891, but already it boasted a population of<br />

more than one hundred thousand. It was a<br />

town struggling to outgrow its rowdy<br />

reputation. The city fathers had great plans for<br />

the growth and expansion of <strong>Omaha</strong> and they<br />

relied heavily on <strong>Omaha</strong>’s religious community<br />

to provide leadership and support.<br />

The Methodist Church had established<br />

itself early in <strong>Omaha</strong>’s history; by the early<br />

1890s there were ten Methodist churches in<br />

Douglas County. The church had long<br />

dreamed of building a hospital to serve not<br />

only the needs of their members, but also the<br />

needs of all the people of <strong>Omaha</strong>. It was the<br />

women of the church, led by Lucy Rider<br />

Meyer, who were the driving force behind the<br />

establishment of the hospital. In January of<br />

1891 they had their first meeting where they<br />

vowed to “Start with what we can, but start.”<br />

In order to raise money, memberships,<br />

guaranteeing free hospital care, were sold for<br />

$10 for a year or $250 for a lifetime<br />

membership. In April 1891 a building was<br />

purchased near Twentieth and Harney Street<br />

and Methodist Hospital was born. Conditions<br />

were somewhat primitive in the early days.<br />

Laundry was boiled in a big, black iron pot<br />

in the backyard and when the gas lines<br />

froze during the winter, surgery was<br />

performed by candlelight.<br />

Despite these early problems, the hospital<br />

proved very popular with <strong>Omaha</strong>ns and soon<br />

overcrowding was one of the hospital’s biggest<br />

problems. By 1899, Methodist Hospital was<br />

debt-free despite the fact that a third of its<br />

patients for that year had been charity cases.<br />

A fire in 1901 that threatened the hospital<br />

building, combined with the increasing problem<br />

of overcrowding, made a move to bigger<br />

and better quarters inevitable. Land was purchased<br />

in what was then the western edge of<br />

<strong>Omaha</strong> at Thirty-sixth and Cuming Streets. A<br />

new hospital was completed in 1908.<br />

The new Hospital survived two natural<br />

disasters in its first decade. On Easter Sunday<br />

of 1913, a tornado ripped through <strong>Omaha</strong><br />

slamming into a wing of the hospital that was<br />

under construction. Several of the patients<br />

and one nurse were killed. Five years later the<br />

worldwide flu epidemic struck <strong>Omaha</strong>. More<br />

than 500 patients were treated in three<br />

months. The hospital survived both<br />

challenges and continued to grow with new<br />

wings being built to accommodate more and<br />

more patients.<br />

Despite temporary setbacks due to the<br />

Great Depression and World War II,<br />

Methodist Hospital’s growth continued in the<br />

decades of the ’30s and ’40s. In 1951 it<br />

surpassed one million dollars in billing for the<br />

first time. Three years later, in 1954,<br />

Methodist completed the construction of a<br />

new surgical suite. It was the largest in<br />

<strong>Omaha</strong>, with nine operating rooms. However,<br />

a new problem was emerging. It was feared


that continuing to pour money into the<br />

hospital at Thirty-sixth and Cuming might<br />

not be prudent since <strong>Omaha</strong> was moving<br />

westward. It was decided that a new hospital<br />

needed to be built and a site at Eighty-fourth<br />

and Dodge Streets was selected. Construction<br />

was completed in April 1968.<br />

The old building at Thirty-sixth and<br />

Cuming was converted into the Eugene C.<br />

Eppley Complex. Its mission was to provide<br />

extended care for seriously ill patients and to<br />

help Methodist Hospital’s administrators<br />

devise new and successful programs to<br />

improve extended care. In the early 1970s the<br />

Eppley Complex added a very successful<br />

alcoholism treatment center. In May 1990,<br />

Methodist Midtown ended its eighty-two-year<br />

association with Methodist Hospital, an<br />

association that saw it through four major<br />

building additions and several name changes.<br />

Methodist Health System donated the building<br />

and its five-acre campus to the <strong>Omaha</strong><br />

division of the Salvation Army.<br />

Seeking to better respond to the changing<br />

healthcare needs of the people it serves,<br />

Methodist Health System was established in<br />

1981. It was the area’s first health system to<br />

offer a broad spectrum of services to its<br />

patients. Methodist Health System now<br />

includes the Methodist Hospital, Jennie<br />

Edmundson Hospital in Council Bluffs, Iowa,<br />

Nebraska Methodist College, Methodist<br />

Hospital Foundation, Jennie Edmundson<br />

Foundation, and Shared Service Systems and<br />

Physicians Clinic, the region’s largest multispecialty<br />

physician practice.<br />

Building on more than a century of<br />

excellent medical care, annual surveys report<br />

that <strong>Omaha</strong>ns consistently rank Methodist<br />

Hospital as their first choice for hospital care,<br />

Methodist Hospital is recognized as a leading<br />

provider of such services as cancer care; cardiac<br />

diagnosis; treatment and rehabilitation;<br />

orthopaedics; neurosurgery; urology; and<br />

gastroenterology. In addition, Methodist<br />

Hospital is widely regarded as the area’s most<br />

preferred provider of obstetrical services,<br />

delivering more than three thousand babies<br />

annually. In fact, more babies are born at<br />

Methodist Hospital year-in and year-out than<br />

any other hospital in the region.<br />

Another important service provided by<br />

Methodist Hospital and Jennie Edmundson<br />

Hospital is Health Touch One. This free,<br />

twenty-four-hour service is staffed by registered<br />

nurses, who provide callers basic treatment<br />

instructions as well as information on physician<br />

referrals, educational classes, community health<br />

services, hospital services and more. Health<br />

Touch One also provides information to<br />

consumers through Methodist Health System’s<br />

website, www.bestcare.org.<br />

More than one hundred years ago,<br />

Methodist Hospital was launched with a<br />

simple philosophy of “Start with what we<br />

can, but start.” It has grown into one of<br />

the Midwest’s largest Health Care Systems, but<br />

remains true to its mission: Methodist Health<br />

System is committed to caring for people.<br />

✧<br />

From top to bottom:<br />

Cardiac Rehabilitation Services at<br />

Methodist Hospital.<br />

The interfaith chapel at Methodist Hospital.<br />

The Family Resource Center at<br />

Methodist Hospital.<br />

QUALITY OF LIFE<br />

101


MONTESSORI<br />

EDUCATIONAL<br />

CENTERS<br />

✧<br />

Above: Children’s Village in <strong>Omaha</strong>.<br />

Below: Montessori on the Mall in<br />

Denver, Colorado.<br />

HISTORIC OMAHA<br />

102<br />

<strong>Omaha</strong>’s Montessori Educational Centers<br />

have come a long way since their humble<br />

beginning in 1967: from nineteen students in<br />

a Quonset hut rented from the <strong>Omaha</strong> Public<br />

Schools for the sum of $85 per month to<br />

fifteen schools in <strong>Omaha</strong>, Denver and Fort<br />

Worth serving children from six weeks to<br />

sixth grade. The success of the Montessori<br />

Educational Centers is due in large part to the<br />

determination and vision of its founder, Dr.<br />

LaVonne Plambeck.<br />

Dr. Plambeck first became interested in the<br />

Montessori educational method in the mid-<br />

1960s. As an educator and young mother<br />

herself, Dr. Plambeck wanted to learn more<br />

about the educational method designed to<br />

inspire learning through hands-on activities<br />

and respect for each child’s individual learning<br />

style. Her interest prompted her to board a train<br />

to Chicago where she attended a Montessori<br />

training course taught entirely by European<br />

instructors trained in the traditional Montessori<br />

method. That course inspired Dr. Plambeck to<br />

bring the Montessori method back to <strong>Omaha</strong> to<br />

serve the children of her community, as well as<br />

to establish an accredited Montessori Teacher<br />

Training Center to allow other educational<br />

professionals to be certified in the Montessori<br />

method. Dr. Plambeck’s dedication has kept her<br />

educational centers at the leading edge of<br />

education in <strong>Omaha</strong> and the nation. Numerous<br />

awards, honorary memberships and other<br />

professional recognitions have been bestowed<br />

both on Dr. Plambeck personally and on the<br />

Montessori Educational Centers she founded.<br />

Dr. Maria Montessori developed the<br />

Montessori education method in the early<br />

twentieth century. Born in Italy in 1870, Dr.<br />

Montessori became the first woman doctor in<br />

Italy. Her early work was with developmentally<br />

disabled and economically disadvantaged<br />

children. Through close observation and<br />

experimentation, Dr. Montessori devised a<br />

system of education that helped disabled and<br />

disadvantaged children to learn as well as<br />

children with normal intelligence and<br />

economic advantages. Her methods became<br />

known throughout the world and were<br />

adopted by many countries. Today there is a<br />

renewed interest in her system in the United<br />

States. Her insights into children and her ideas<br />

for helping them grow into healthy, wellrounded<br />

adults are as fresh and meaningful<br />

today as when they were first developed.<br />

Montessori is a carefully prepared environment<br />

for learning. The primary goal of a<br />

Montessori Education is to help each child<br />

reach his or her full potential both academically<br />

and personally. This is a comprehensive,<br />

carefully measured system created for the<br />

youngest of minds–for the very special needs<br />

and abilities of children aged six weeks through<br />

the sixth grade. Each child is given the needed<br />

supervision and guidance that leads to learning.<br />

Children learn to work both alone and with<br />

others in a Montessori class—usually making<br />

this choice independently. The Montessori way<br />

offers a sensible, structured system that allows<br />

children to develop at their own pace, using


their own abilities, with the guidance of a<br />

trained directress and the use of specially<br />

designed materials.<br />

While <strong>Omaha</strong>’s Montessori Educational<br />

Centers are well established and successful<br />

today, getting there was not always an easy road.<br />

When the lease ran out on that first Quonset<br />

hut, Dr. Plambeck moved the school to a home<br />

at 12602 Pacific Street. While many of the<br />

children attending the school came from<br />

families in West <strong>Omaha</strong>, not all of the school’s<br />

neighbors were pleased with the new<br />

arrangement. In September 1969, three of those<br />

neighbors filed suit against the school, alleging<br />

that it was a daycare rather than a school, and<br />

was therefore in violation of <strong>Omaha</strong> zoning<br />

laws for suburban areas. The case went all the<br />

way to the Nebraska Supreme Court, with<br />

lawmakers at each level siding with the school.<br />

When the zoning complaint was first filed, the<br />

City Legal Department rendered an opinion<br />

that the school was operating legally. The<br />

neighbors filed suit in District Court and that<br />

suit was dismissed. Finally, the matter was<br />

appealed to the Nebraska Supreme Court and<br />

that court upheld the lower court’s decision,<br />

settling the issue once and for all.<br />

The zoning issue was not the end of<br />

controversy over Montessori methods; there was<br />

also the 1991 futon incident. A dispute arose<br />

when it was discovered that Dr. Plambeck’s<br />

Montessori schools were using futons for their<br />

youngest students rather than cribs. The<br />

community feared this was an unsafe practice,<br />

but the school felt it gave even their smallest<br />

charges more freedom and independence and<br />

prevented them from having to see the world<br />

through bars. An investigation was conducted<br />

by the State Department of Social Services, and<br />

the school’s approach was vindicated.<br />

Not all the newsworthy activities of the<br />

Montessori Educational Centers have stirred<br />

controversy, however. Dr. Plambeck and her<br />

schools have consistently been at the forefront of<br />

educational advancement in the community.<br />

Working with the College of St. Mary, Dr.<br />

Plambeck launched the first Montessori training<br />

program in the area. Her schools were the first<br />

to hold a “Dads Only” night to encourage fathers<br />

to become more involved in their children’s<br />

education. A national women’s magazine did a<br />

feature story on the infant program; and the<br />

combination Hebrew school and Montessori<br />

classroom which ran at one of the <strong>Omaha</strong><br />

schools for several years was a landmark<br />

program in the area of combined education. The<br />

newest school, in Denver, is a state-of-the-art<br />

educational facility. With Dr. Plambeck at the<br />

helm, the Montessori Educational Centers will<br />

continue at the forefront of education in <strong>Omaha</strong>,<br />

Denver, Fort Worth and the nation for many<br />

years to come.<br />

✧<br />

Above: Kopecky Elementary School<br />

in <strong>Omaha</strong>.<br />

Below: Montessori at Interlocken in<br />

Broomfield, Colorado.<br />

QUALITY OF LIFE<br />

103


VISITING<br />

NURSE<br />

ASSOCIATION<br />

HISTORIC OMAHA<br />

104<br />

There are few social service delivery<br />

agencies with the pedigree, lore, and history<br />

of good works as <strong>Omaha</strong>’s Visiting Nurse<br />

Association. A good case could be made that<br />

more lives have been saved through its efforts<br />

than those of any other health profession.<br />

Founded November 19, 1896 under the<br />

guidance of Anna Millard, who had trained at<br />

Johns Hopkins Hospital in Baltimore, the<br />

VNA has had a greater historical impact on<br />

the <strong>Omaha</strong> community in the last 106 years<br />

than can be recorded here.<br />

Poverty and poor health are sisters. Seeing a<br />

tremendous need to minister to the poor, but<br />

with no services available, the VNA began with<br />

Millard making house calls from her own home<br />

at 1818 Capitol Avenue. Others in the<br />

community joined her cause, and soon the<br />

organization had more work than volunteers.<br />

The W. R. Adams home was the first<br />

administrative headquarters, but growth and<br />

demand led them through a plethora of<br />

locations, including the Paxton Hotel and City<br />

Hall. Substations were established on Lake<br />

Street and in South <strong>Omaha</strong>, and new programs<br />

implemented to meet health needs. One of their<br />

first innovations was a “Diet Kitchen” staffed by<br />

volunteers who assisted the nurses. Sewing<br />

circles and the Needle Work Guild assisted in<br />

supplying layettes, bedding and other linens.<br />

Infant mortality was rampant. In 1910, at<br />

least 589 babies died from sickness, 89 in<br />

August alone. A tuberculosis nurse was added<br />

in 1911, and a summer camp at Riverside<br />

Park funded by donations was established for<br />

sick babies. Under the supervision of nurses,<br />

mothers learned to bathe sick children, give<br />

enemas, and prepare formula or breast-feed. A<br />

second camp opened in 1912 at Elmwood<br />

Park. The year 1913 saw the devastating<br />

Easter Sunday tornado. VNA hit the streets to<br />

provide emergency aid. In 1915, two baby<br />

stations were opened to treat both sick and<br />

well babies. The Bee Milk and Ice Fund was<br />

started at this time to supply milk and ice for<br />

the babies. In 1920-21, preventive healthcare<br />

became the focus, and four more stations<br />

opened, but for well babies only. Sick children<br />

were referred to physicians and dispensaries.<br />

In 1918, one year after the end of World<br />

War I, the Spanish Flu struck, killing millions<br />

around the world. An <strong>Omaha</strong> doctor said,<br />

“Without their aid God knows what the result<br />

would have been. They have worked early and<br />

late, cheerfully, happily. They have gone where<br />

others feared or refused to go. Their assistance,<br />

I believe, has saved hundreds of lives that<br />

would possibly have been lost.” By its thirtieth<br />

year, the VNA was providing many types of<br />

care to people in <strong>Omaha</strong>: communicable<br />

disease, orthopedic, prenatal and delivery, and<br />

infant welfare and nutrition. Stations had been<br />

added at Twentieth and Leavenworth and two<br />

more at the South <strong>Omaha</strong> City Hall.<br />

By 1929 the VNA staff had grown to thirty<br />

nurses and begun receiving funds from


Community Chest. But economic conditions<br />

worsened and operating funds became hard<br />

to find. Conversely, demand for services<br />

increased exponentially. Malnutrition was<br />

rampant among adults and children. The<br />

VNA was there to distribute milk and sustain<br />

families by helping the county provide food<br />

allotments and recommend individuals to<br />

WPA projects. In 1934, ten Civil Works<br />

Service nurses were added to help lower the<br />

city’s maternal mortality rate. Only an<br />

outbreak of Scarlet Fever and the subsequent<br />

fear of contamination closed its clinics in<br />

1935. In 1942 the VNA entered into a series<br />

of joint partnerships with the Douglas County<br />

Health Department, parochial schools, rural<br />

areas, the University of Nebraska Hospital<br />

and Creighton University. In the 1950s, VNA<br />

changed its venue from specializedgeneralized<br />

nursing to a generalized form of<br />

nursing where VNA nurses became<br />

responsible for all forms of public health.<br />

They weathered the horrible polio epidemic<br />

of the mid-1950s (498 reported cases in<br />

1952). In 1954 the VNA participated in field<br />

trials of the Salk polio vaccine program,<br />

inoculating over four thousand children.<br />

By the 1960s, the VNA turned its emphasis<br />

to family health, initiating programs such as<br />

Child Health Clinics, Immunizations Clinics,<br />

and the Maternal and Child Health Program.<br />

In the mid-1960s, the VNA’s Children and<br />

Youth Project expanded child-related services,<br />

added staff and clinics, and extended hours<br />

into the evening. The advent of Medicarerelated<br />

programs created a huge demand for<br />

VNA programs among the elderly and lowincome<br />

because of the availability of<br />

reimbursable home health services.<br />

The ’70s were a time of organizational<br />

restructuring. As society’s needs changed, the<br />

VNA terminated some programs, revised<br />

others, and initiated new projects. In 1973 it<br />

expanded its community service role by<br />

assuming administrative responsibility of the<br />

Mobile Meals program for senior citizens. Two<br />

years later, a Health Maintenance Program for<br />

senior citizens with fifteen locations was<br />

established. The same year, follow-up assistance<br />

for parents of children who died from Sudden<br />

Infant Death Syndrome was initiated. In 1975<br />

the VNA again entered the mental health field<br />

by contracting with ENCOMH for case finding<br />

and follow-up services.<br />

With the advent of skyrocketing healthcare<br />

costs and managed healthcare in the ’80s, the<br />

VNA began providing more services to those<br />

dismissed from hospitals, providing aftercare<br />

nursing and rehabilitation. VNA began the<br />

first hospice service in the state in the mid<br />

1980s. The Elder Shelter was established in<br />

1992 to provide temporary housing to elder<br />

abuse victims. Geographically, programs and<br />

services have expanded from the metropolitan<br />

Douglas/Sarpy area to Schuyler, Columbus,<br />

and Norfolk, Nebraska and out-of-state to<br />

Pottawattamie County and Missouri Valley in<br />

Iowa. The Visiting Nurse Association is<br />

located on the World Wide Web at<br />

www.vnam.org.<br />

QUALITY OF LIFE<br />

105


❖<br />

THE OMAHA<br />

HOME FOR<br />

BOYS<br />

Right: Jimmie King, the Home’s first boy.<br />

Bottom, left: The boys with the Home’s<br />

Superintendent from 1934 to 1943, William<br />

Nielsen.<br />

Bottom, right: The boys enjoying a lunch<br />

break at the farm during the 1930s.<br />

Past Presidents of the<br />

<strong>Omaha</strong> Home For Boys<br />

James A. Noble<br />

1921-1934<br />

William M. Nielsen<br />

1934-1943<br />

Jesse G. Arnold<br />

1944-1949<br />

Strengthening Youth & Families Since<br />

1920. Nestled in a northern corner of the city<br />

lies one of <strong>Omaha</strong>’s best-kept secrets. The<br />

well-manicured lawns, tree lined streets, and<br />

lovely brick homes have been home to more<br />

than 5,000 boys since 1920.<br />

It was Columbus Day 1920 in the turbulent<br />

years following World War I, twelve men were<br />

meeting, all members of Masonic Lodges in<br />

Douglas County, to address the growing need<br />

of caring for neglected, orphaned, and<br />

abandoned youth. The meeting that evening—<br />

a climax to months of hopes, plans and<br />

dreams—resulted in the incorporation of what<br />

is known today as The <strong>Omaha</strong> Home for Boys.<br />

That spirit of community involvement and<br />

heartfelt need, put into action in 1920,<br />

continues to be its hallmark today.<br />

Boys have come from every corner of the<br />

United States, beginning with the first boy,<br />

Jimmie King. King’s mother died when he was<br />

four years old. Jimmie was sent to <strong>Omaha</strong> to live<br />

with an aunt until his fourth grade year when he<br />

became the first boy to enter the Home.<br />

Tinley Combs, an orphan himself at the<br />

age of seven, was the first president of the<br />

Home. Combs, a prominent <strong>Omaha</strong> jeweler,<br />

truly understood taking diamonds in the<br />

rough and mining jewels. At his funeral in<br />

1941, six of the older boys from the Home<br />

served as his pallbearers.<br />

The legacy has continued. A number of<br />

prominent local citizens have provided<br />

leadership to the Home throughout its history.<br />

Following Tinley Combs, the Reverend Carl<br />

M. Worden, James A. Noble, Harry Bruner,<br />

Charles W. Amidon, and the current President<br />

John Furstenberg. Under their leadership, and<br />

the board of directors, the Home has grown<br />

from that first house acquired in 1921 to<br />

today’s graceful, spacious fifty-two-acre<br />

campus at Fifty-second and Ames; from the<br />

nineteen boys in residence that first year to the<br />

thousands who have found comfort here since.<br />

Each year the Home cares for more than a<br />

hundred boys. The campus provides a haven<br />

for the abused, abandoned, and neglected.<br />

Helping these boys to thrive, becoming better<br />

neighbors, friends, sons and fathers.<br />

The campus is more than a place to live; it<br />

is a place where the boys are treated as family.<br />

All of the boys attend public schools close to<br />

the Home and are encouraged to attend their<br />

preferred House of Worship each week.<br />

W. Harry Bruner<br />

1949-1975<br />

Charles W. Amidon<br />

1976-1990<br />

John C. Furstenberg<br />

1990-Present<br />

HISTORIC OMAHA<br />

106


Striving to keep entirely free<br />

from the institutional spirit,<br />

the campus is a real home,<br />

encouraging manners and<br />

neatness and each boy is<br />

responsible for chores within<br />

his home.<br />

The boys are encouraged to<br />

take part in school activities<br />

such as band, choir, sports,<br />

ROTC, etc. They can also be<br />

involved in intramural sports<br />

at the Recreation Center on<br />

campus, and are actively<br />

involved in the 4-H program at<br />

Cooper Farm. Tutors and<br />

mentors are an added plus to<br />

serving the diverse needs of the<br />

boys we serve.<br />

The mission of the Home is to Strengthen<br />

Youth and Families. The work of the Home<br />

isn’t just centered on the boy at the Home, but<br />

also with his family. Parent workshops are<br />

geared toward helping families understand<br />

the entire situation and work to correct it<br />

while the boy is at the Home and as he returns<br />

to his family home.<br />

As President John Furstenberg sums it up,<br />

“We have found that the more interaction we<br />

can have with the whole family, the more<br />

successful the program is for everyone.”<br />

Long-range planning meetings are held<br />

twice each year. These meetings review what<br />

has been accomplished, assess the needs of<br />

the community and those served by the<br />

Home, and help determine what The <strong>Omaha</strong><br />

Home for Boys can provide to best help meet<br />

those changing needs.<br />

Guaranteed, once you turn off Fifty-second<br />

Street onto the main road of the Home’s<br />

campus, meet the boys, listen to their stories<br />

and see their smiles...you’ll want to share this<br />

best kept secret with everyone.<br />

1920<br />

Tinley Combs becomes<br />

president of the Home; Located<br />

Twenty-second and Davenport.<br />

1923<br />

The Home outgrew its<br />

original location and the Megeath<br />

House, on North Thirty-third<br />

Street was donated for use as a<br />

new facility.<br />

1941<br />

The Home purchased a fiftynine-acre<br />

farm at Fifty-second<br />

and Ames.<br />

1950<br />

Bob C. Cooper donated a<br />

seventy-two-acre farm for use<br />

by the 4-H Program. The farm<br />

was located at 8602 Mormon<br />

Bridge Road.<br />

1959<br />

The Board approved hiring<br />

of married couples to serve as<br />

houseparents rather than having<br />

just a housemother.<br />

1994<br />

The Jacob’s Place Transitional<br />

Living Program began.<br />

1995<br />

The new Youth and Family<br />

Services Building completed.<br />

2000<br />

The Dining Hall and Recreation<br />

Center facilities were remodeled<br />

and rededicated.<br />

2003<br />

The state-of-the-art Wurdeman<br />

Learning Center opens.<br />

QUALITY OF LIFE<br />

107


WESTSIDE<br />

COMMUNITY<br />

SCHOOLS<br />

✧<br />

Above: In 2000 Westside Community<br />

Schools completed a $27.5 million<br />

renovation of Westside High School turning<br />

it into a state-of-the-art technological<br />

learning center.<br />

Below: Westside Middle School students<br />

read to students at Underwood Hills<br />

Elementary.<br />

Bottom, right: Students at Paddock Road<br />

Elementary create a “kindness chain” as<br />

part of their lessons on character education.<br />

For more than fifty years, the Westside<br />

Community Schools’ staff, administration, and<br />

Board of Education have provided quality<br />

education at every level. Westside Community<br />

Schools’ students consistently attain high<br />

national test scores, attend the best colleges<br />

and universities, and grow to be the next<br />

generation of community, business, and<br />

political leaders. School district founders<br />

created District 66 with a desire to provide<br />

educational excellence, and that goal continues<br />

to drive the district today.<br />

In 1947 District 66 formed out of three<br />

flourishing rural districts that shared a<br />

common vision. Districts 46 (Underwood/<br />

Peony Park area), 65 (Loveland area), and 31<br />

(Oakdale area) wanted to educate their<br />

children in a single exemplary K-12 system<br />

that maintained the feeling of a small, closeknit<br />

community. A petition for merger was<br />

drafted, and on March 30, 1947, the three<br />

districts officially became a single, unified<br />

school system known as District 66. When<br />

the school doors opened in the fall there were<br />

17 teachers, seven non-certified staff, and<br />

344 students.<br />

Plans soon began for building a new<br />

secondary school, and in 1952 Westside<br />

Junior-Senior High School was built on<br />

farmland along Pacific Street where the high<br />

school still stands today. The inspiration for<br />

naming the new school was found in the play,<br />

Westside Story. At the same time, to symbolize<br />

the unified community of the merged<br />

districts, District 66 was named Westside<br />

Community Schools.<br />

HISTORIC OMAHA<br />

108


What was once the edge of the city became<br />

the center of <strong>Omaha</strong>. Between 1947 and 1977<br />

the population of the area served by the district<br />

grew from 1,800 to 40,000. As the population<br />

increased, bond issues were needed to construct<br />

additional schools. The voters of the district<br />

responded favorably, and by 1963, funds had<br />

been approved for 10 new elementary schools<br />

and multiple additions to existing schools. In<br />

May of 1976, the tornado that hit Douglas<br />

County completely destroyed Westgate<br />

Elementary School. The community rose to this<br />

challenge and the school was rebuilt in only 82<br />

days, in time for the beginning of the fall term.<br />

Throughout the years, improvements have been<br />

made to other district schools. In 1993 Westside<br />

Middle School was expanded and renovated, and<br />

in 2000 the district completed a $27.5 million<br />

renovation of Westside High School. Both projects<br />

focused on transforming the buildings into<br />

state-of-the-art technological learning centers.<br />

Today, Westside Community Schools is an<br />

award-winning school district serving a preschool<br />

through grade 12 enrollment of more than 5500<br />

students. Ten neighborhood elementary schools<br />

provide innovative curriculum, as well as small<br />

class sizes, all-day kindergarten, and elementary<br />

foreign language instruction. Both Westside<br />

Middle School and Westside High School have<br />

been designated as Blue Ribbon Schools by the<br />

United States Department of Education. Westside<br />

Community Schools has a highly educated,<br />

award-winning faculty, with sixty-three percent of<br />

the teachers holding masters, specialist, or doctoral<br />

degrees. Technological advances, such as the<br />

PowerSchool information system, provide parents<br />

with up-to-the-minute information about the<br />

schools and their children’s school performance.<br />

Westside Community Schools fulfills its mission<br />

to meet the unique needs of all learners by providing<br />

excellence in education at every level.<br />

✧<br />

Above: In 1970, Governor J. J. Exon and<br />

<strong>Omaha</strong> Mayor Gene Leahy helped Valley<br />

View Junior High students plant a tree<br />

outside their school.<br />

Below: In 1958, teacher Paul Nelson taught<br />

physical education classes to students at<br />

Westside High School.<br />

QUALITY OF LIFE<br />

109


GROSS,<br />

IWERSEN,<br />

KRATOCHVIL &<br />

KLEIN<br />

✧<br />

Above: Front row (from Left to right): Dr.<br />

Michael Gross, and Dr. Timothy<br />

Fitzgibbons. Back row (from left to right):<br />

Drs. Bernard Kratochvil, Joseph Gross,<br />

Robert Klein, and Frank Iwersen.<br />

Below: “With a little help from my friends.”<br />

Joseph F. Gross, M.D. (left) and Frank J.<br />

Iwersen, M.D. (right).<br />

HISTORIC OMAHA<br />

110<br />

Dr. Joseph Gross probably didn’t realize<br />

what he was creating when he established his<br />

orthopaedic surgery office in 1949. What<br />

started as a one-man office now has grown to<br />

a staff of 11 orthopaedic surgeons and 50<br />

non-medical employees.<br />

Orthopaedic surgery formally began in<br />

1741 and has its roots in the Greek words<br />

ORTHO (straight) and PED (child).<br />

Orthopaedic surgery deals with the diagnosis<br />

and treatment of diseases and injuries of the<br />

bones and joints and their associated structures<br />

like ligaments and tendons. Originally<br />

orthopaedic surgeons dealt with bone<br />

deformities in children, but now they work to<br />

correct problems with people of all ages. These<br />

problems can arise from birth defects, injuries<br />

or as a result of the aging process.<br />

Joseph Gross completed his orthopaedic<br />

residency at the University of Minnesota and<br />

practiced alone until 1953 when Dr. Frank<br />

Iwersen joined him. Dr. Bernard Kratochvil<br />

was added to the group in 1963 and Dr.<br />

Robert J. Klein joined them in 1965. Dr.<br />

Timothy Fitzgibbons and Dr. R. Michael<br />

Gross, son of the founder Dr. Joseph Gross,<br />

were added in the mid-1970s. Their practice<br />

was located at the Medical Arts building at<br />

Seventeenth and Dodge Streets in <strong>Omaha</strong>,<br />

Nebraska, where they remained until 1983.<br />

The end of the 1970s had orthopaedic<br />

surgery divided into several specialized areas.<br />

Drs. Gross, Iwersen, Kratochvil & Klein P.C.<br />

acquired specialists in each of these areas. It<br />

compared itself to a department store with<br />

several specialized areas, with each area<br />

contributing to the success of the whole.<br />

Instrumental in this evolution was the time Dr.<br />

Joseph Gross spent with Dr. John Charnley, a<br />

pioneer in total joint surgery. Dr. Charnley<br />

specialized in total joint replacement of hips and<br />

knees. Following his time with Dr. Charnley, Dr.<br />

Joseph Gross brought back specialized<br />

instruments and techniques that revolutionized<br />

the treatment of hip arthritis in <strong>Omaha</strong>.<br />

In 1983, in order to meet the growing need<br />

for space, the group moved their offices to the<br />

Bergan Mercy Medical Building (south). In 1995<br />

they moved to their current location in the<br />

North Medical Office Building of Bergan Mercy.<br />

While the location and some of the personnel<br />

has changed, the commitment to excellence has<br />

not. Drs. Joseph Gross, Frank Iwersen, and<br />

Robert Klein have passed away, leaving Dr.<br />

Kratochvil as the senior member. In addition to<br />

Drs. Kratochvil, Michael Gross and Timothy<br />

Fitzgibbons, eight other Orthopaedic surgeons,<br />

Drs. C. Michael Kelly, John McCarthy, T. Kevin<br />

O’Malley, Jeffrey J. Tiedeman, Scott T. McMullen,<br />

Erik T. Otterberg, David M. Huebner, and David<br />

J. Inda currently practice with the group.<br />

While working with graduates of many<br />

universities, the group has had consistent


involvement with Creighton University and the<br />

University of Nebraska Medical Center. Since its<br />

inception, it has taken on the responsibility of<br />

orthopaedic teaching to medical students and<br />

orthopaedic residents from CU and UNMC.<br />

Several of its doctors have completed residencies<br />

at the combined Creighton and University of<br />

Nebraska residency program. As a symbol of the<br />

firm’s longtime involvement, especially Dr.<br />

Iwersen’s with the Creighton athletes, Creighton<br />

named its strength room after Dr. Iwersen.<br />

Through the years Drs. Gross, Iwersen,<br />

Kratochvil & Klein P.C., provided orthopaedic<br />

consultation and services for a wide range of<br />

teams at many levels and different sports<br />

including baseball, football, basketball and<br />

hockey. At various times, they worked with<br />

grade school teams at Christ the King and high<br />

school teams at Creighton Prep and Gross<br />

High, Creighton, UNO and the College of St.<br />

Mary, the <strong>Omaha</strong> Lancers Hockey team, the<br />

<strong>Omaha</strong> Mustang’s professional football team<br />

and <strong>Omaha</strong>’s AAA baseball affiliate, the <strong>Omaha</strong><br />

Royals and the College World Series.<br />

Many of the members of the group have also<br />

been very active in the local and national medical<br />

communities. Dr. Joseph Gross served as the<br />

chief of staff at Bergan Mercy Hospital for three<br />

years. Dr. Iwersen served as the chief of<br />

orthopaedics at Creighton University and as the<br />

orthopaedic consultant for the <strong>Omaha</strong> Royals<br />

and Creighton University. Dr. Kratochvil served<br />

as the president of the Mid-America Orthopaedic<br />

Association, which has 1,500 members in 20<br />

states. Both Kratochvil and Fitzgibbons have<br />

served a number of years as the Nebraska<br />

representative on the board of counselors of the<br />

American Academy of Orthopaedic Surgeons. In<br />

addition, Dr. Michael Gross has practiced<br />

orthopaedic surgery as a volunteer in countries<br />

like Uganda, Bhutan, and Honduras for a month<br />

each year for the last seven years.<br />

Through it all Drs. Gross, Iwersen,<br />

Kratochvil & Klein have remained on the<br />

cutting edge of orthopaedic surgery practices<br />

and techniques. Recently, Dr. Michael Gross,<br />

presented his pioneering work on shoulder<br />

joint replacement to the American Academy of<br />

Orthopaedic Surgeons. His research focuses<br />

on improving the quality and durability of a<br />

shoulder replacement by improving the<br />

cement fixation into the shoulder blade.<br />

From a one-man office in downtown <strong>Omaha</strong>,<br />

Drs. Gross, Iwersen, Kratochvil & Klein has<br />

grown to become the largest group of<br />

Orthopaedic Surgeons in <strong>Omaha</strong>. Its growth is<br />

due to more than fifty years of following a simple<br />

philosophy—provide the best orthopaedic care<br />

possible and treat your patients in the manner in<br />

which you yourself would want to be treated.<br />

✧<br />

Front row (from left to right): Drs. Timothy<br />

Fitzgibbons, Bernard Kratochvil, Jack<br />

McCarthy, and T. Kevin O’Malley. Back<br />

row (from left to right): Drs. Erik Otterberg,<br />

C. Michael Kelly, Jeffrey Tiedman,<br />

David Huebner, Scott McMullen, and<br />

R. Michael Gross.<br />

QUALITY OF LIFE<br />

111


MILLARD<br />

PUBLIC<br />

SCHOOLS<br />

✧<br />

Above: Award-winning academic programs<br />

and innovative curriculum ensure students<br />

learn the academic and life skills necessary<br />

for personal success and responsible living.<br />

Below: Millard’s music program was<br />

named one of the top one hundred music<br />

programs in the country by the American<br />

Music Conference.<br />

HISTORIC OMAHA<br />

112<br />

If, 130 years ago, you had stood on the<br />

highest hill in the area and looked around, you<br />

would have seen miles and miles of<br />

uninhabited prairie. Ezra Millard saw<br />

something else. He saw a town, with churches<br />

and businesses and schools. From its humble<br />

beginnings in 1870, Millard has grown in both<br />

population and importance. Its school district is<br />

now the third largest in the State of Nebraska.<br />

The first school in Millard, established in<br />

the fall of 1870, had six students. Classes were<br />

held in various buildings belonging to a local<br />

farmer. Six years later, the first school was built<br />

and furnished for $2,700. It served Millard<br />

until 1930 when it was destroyed in a fire. A<br />

new school was built on the same site, what is<br />

now 132nd and Millard Avenue. In 1938,<br />

Millard graduated its first senior class.<br />

Millard’s original school district had been<br />

confined to about four square miles<br />

surrounding the town. That all changed in the<br />

late ’50s when Western Electric built a large<br />

plant just north of Millard. The Millard School<br />

District merged with seven rural districts and<br />

reached its current size of thirty-five square<br />

miles in Douglas and Sarpy Counties. In 1962<br />

the interstate highway system connected<br />

Millard with <strong>Omaha</strong> and the town experienced<br />

rapid growth. Its population grew by 635<br />

percent between 1960 and 1970. It went from<br />

one school to eight schools and from 420<br />

students to 4,756 students.<br />

After lengthy legal fights, <strong>Omaha</strong> annexed<br />

the City of Millard in 1971. However, the<br />

Millard School District maintained its<br />

independence from the <strong>Omaha</strong> School District.<br />

Due to rapid growth, finding enough classroom<br />

space continued to be a challenge. While new<br />

schools were being built, area shopping malls<br />

were occasionally used as temporary<br />

classrooms. Construction of new schools<br />

continued in the 1980s, but at a slower pace.<br />

In 1984 the Millard Public Schools<br />

Foundation launched the first before and after<br />

school childcare program in an elementary<br />

school. It was called “Kids Network” and is<br />

now available in all elementary schools.<br />

Throughout the 1990s, and continuing today,<br />

the Millard School District has added schools.<br />

It now operates three high schools, six middle<br />

schools, and 22 elementary schools.<br />

The Millard community has historically<br />

made the support of its schools a priority,<br />

approving twelve straight bond elections,


dating back to the Eisenhower era. In 1997 the<br />

community passed an $89-million bond issue,<br />

which funded extensive renovation, new<br />

schools and state-of-the-art technology. Millard<br />

now has top-notch facilities and technology to<br />

serve its students.<br />

Strong community involvement is achieved<br />

through strategic planning. At both the school<br />

and district levels, hundreds of staff, students,<br />

parents, business people and community<br />

members are involved each year. Through this<br />

process, representatives of the entire community<br />

create the unifying force necessary to launch<br />

continual improvements. Working together,<br />

they create the best future for students.<br />

Millard provides high academic standards,<br />

recognizing that students of today need more<br />

knowledge and skills than ever before. The<br />

standards define what children should know<br />

and be able to do throughout their education.<br />

Assessments measure whether students have<br />

met the standards. For students who do not<br />

meet the standards, additional learning<br />

opportunities are provided. The entire system<br />

is designed to provide accountability—<br />

ensuring that all students receive a quality<br />

education and acquire the knowledge and<br />

skills that will be vital to their future.<br />

Thirteen Millard schools have earned the<br />

prestigious Blue Ribbon Award from the U.S.<br />

Department of Education. It is considered the<br />

most prestigious education award in the country.<br />

Millard’s SAT and ACT scores are higher than<br />

metro, state and national averages and a high<br />

percentage of their students go on to college.<br />

Pre-school programs are available. All-day<br />

Kindergarten is offered in every elementary<br />

school. The “High Ability Learner” program<br />

serves intellectually gifted students and has<br />

been expanded to include children who have<br />

exceptional talents in visual arts, drama,<br />

dance and music. A comprehensive special<br />

education program serves students from<br />

preschool to high school.<br />

The Millard schools offer several specialized<br />

programs including the Core Academy,<br />

Montessori, Information Technology, Block<br />

Scheduling and Nebraska’s only International<br />

Baccalaureate program. Millard schools have a<br />

history of providing innovative programs to<br />

meet the diverse needs of its students. In<br />

recognition of their efforts, the Millard School<br />

District was recently awarded a national Magna<br />

Award given by the American School Board<br />

Journal and Marriott School Services. In<br />

addition, the American Music Conference<br />

named Millard’s music program as one of the top<br />

one hundred music programs in the country.<br />

For more than 130 years, the Millard<br />

schools have worked hard to prepare their<br />

students for the world beyond the walls of the<br />

schools. Through award-winning academic<br />

programs and innovative curriculum they<br />

ensure their students learn the academic and<br />

life skills necessary for personal success and<br />

responsible living.<br />

✧<br />

Above: Individual attention to the needs<br />

of every student is one of our<br />

paramount goals.<br />

Below: Millard students acquire the<br />

knowledge and skills that will be vital to<br />

their future.<br />

QUALITY OF LIFE<br />

113


MIRACLE HILL<br />

GOLF AND<br />

TENNIS CENTER<br />

<strong>Omaha</strong>’s only championship caliber public<br />

golf course, The Miracle Hill Golf Course<br />

opened on April 30, 1961. Green fees were $3<br />

weekdays and $5 on weekends and holidays.<br />

Riding carts were $7. The first ladies league<br />

began in July of 1961. The course was as big a<br />

hit with pros as it was locals. On October<br />

21,1961, Don January and Roger Maris played<br />

a celebrity golf match against Dick Knight and<br />

Johnny Weismuller. The first of two LPGA<br />

tournaments was held August 14-16, 1964.<br />

Many, many famous ladies competed: Mickey<br />

Wright, Sherry Wheeler, Kathy Cornelius,<br />

Shirley Englehorn, Althea Gibson, and Kathy<br />

Whitworth are but a few. The first Senior’s<br />

League was formed in 1964, which was also<br />

the year of Bob Mitera’s record-breaking<br />

longest hole-in-one—an ace on the 444-yard<br />

par 4 tenth hole on October 7, 1964.<br />

The course has undergone improvement<br />

and change. Buildings were added and taken<br />

down, maintenance sheds built and<br />

expanded, and the clubhouse café greatly<br />

enlarged and improved in 1986. Target greens<br />

were built for the driving range in 1987 and<br />

irrigation improved. Practice sand traps were<br />

built, as were forward tee boxes on most of<br />

the holes. The front and back nines were<br />

reversed in 1970, and the teaching and<br />

assistant pros have come and gone. Jack<br />

Nicklaus toured the course in 1971 and<br />

Arnold Palmer and Ray Floyd played an<br />

exhibition match in ’72, as did Lee Trevino in<br />

’73. Sam Snead visited the course in 1978.<br />

The first of two tennis buildings housing<br />

four indoor courts was dedicated in October<br />

of 1978. The second building was opened in<br />

November of 1981. At that time the combined<br />

floor space of the clubhouse and tennis<br />

buildings totaled 61,000 feet.<br />

The course is as much a history of the<br />

Davis Family as it is a successful business. Dr.<br />

B.B. Davis, a prominent surgeon, purchased<br />

the old Friesland Farm just north of 120th<br />

and Dodge Road in 1907. Adjacent parcels<br />

were added over the years until it grew to 240<br />

acres in size. Dr. Davis had a thriving medical<br />

practice in <strong>Omaha</strong> and used to drive his horse<br />

drawn carriage to and from the farm in the<br />

same day. When the needs of the farm became<br />

too much, he built a carriage house and stable<br />

so that he could stay several days at a time.<br />

Dr. Davis developed a Holstein herd that was<br />

widely renowned in the Midlands for its<br />

superior breed lines, milk and butter fat<br />

production, and championship cattle. When<br />

his medical practice became too demanding,<br />

HISTORIC OMAHA<br />

114


Dr. Davis sold off his herd in 1921 and rented<br />

the farm. Various individuals farmed and<br />

lived on the acreage the next 20 years.<br />

In 1930, Dr. Herbert Davis remodeled and<br />

added onto to the carriage house, affectionately<br />

called Tuckaway by the family. Summers and<br />

holidays were spent there. Dr. Davis was an<br />

avid sportsman and excelled in tennis and golf.<br />

A clay court was built behind the house in the<br />

’30s, and the first Father Son Round Robin<br />

Tennis Tournament was held in June 1938. Dr.<br />

John Davis, one Dr. H. Davis’ two sons, recalls<br />

riding his horse two miles on Saturdays to<br />

144th and Dodge Street to Father Flanagan’s<br />

Boys Home to play basketball with the boys.<br />

By the late 1940s real estate taxes had risen<br />

dramatically and farming was not profitable.<br />

<strong>Omaha</strong> had begun to move west and Dr. H.<br />

Davis was looking at retirement. Herbert H.<br />

Davis, Jr., the second son and a successful<br />

businessman, decided to build a golf course, as<br />

there were only four other public golf courses in<br />

the <strong>Omaha</strong> area. After much consideration,<br />

Floyd Farley of Oklahoma City was chosen as<br />

the course architect to design an eighteen-hole<br />

golf course with sand traps and a watering<br />

system, and to supervise all grading work on<br />

tees, fairways and greens. Construction began in<br />

1959 and the fairways were mowed for the first<br />

time on June 10, 1960. Two thousand trees were<br />

planted, and the total cost of construction came<br />

to $375,000. Herb Jr. had noticed that <strong>Omaha</strong><br />

icon Rose Blumkin’s farm at 120th and Dodge<br />

Street was called Miracle Hills. He requested,<br />

and received from her, permission to use a<br />

singular form of the name, Miracle Hill, for the<br />

golf course, as it only had one long hill. And the<br />

rest is history.<br />

Dr. Herbert Davis died December 21, 1982,<br />

and Herb Jr. took over management of Miracle<br />

Hill Golf and Tennis Center. In 1985 Dr. John<br />

Davis, the oldest son and a third generation<br />

surgeon, retired from his surgery practice and<br />

joined Herb in the management of the business.<br />

1988 was the first year of the Big Red<br />

Tournament, and also the beginning of the<br />

annual Dr. Herbert H. Davis Memorial Golf Day,<br />

dedicated in his memory by children John,<br />

Herbert, and Emmy Lou Hilsinger. In 1996 the<br />

commemorative day was taken over by the<br />

Nebraska Golf Hall of Fame and was renamed<br />

the Dr. Herbert H. Davis Memorial Award.<br />

QUALITY OF LIFE<br />

115


THE NEBRASKA<br />

MEDICAL CENTER<br />

✧<br />

Above: University Hospital was completed<br />

in 1917 from funds designated by the<br />

Nebraska Legislature.<br />

Below: Child’s Hospital, located at 1716<br />

Dodge Street was opened in 1883 as the<br />

forerunner to Clarkson Hospital.<br />

HISTORIC OMAHA<br />

116<br />

In 1997, two of the region’s most respected<br />

hospitals merged creating what is now known<br />

as The Nebraska Medical Center. The joining<br />

of the once neighboring hospitals, Clarkson<br />

Hospital, the first hospital in Nebraska, and<br />

University Hospital, the primary teaching<br />

facility for the University of Nebraska Medical<br />

Center (UNMC), created one of the region’s<br />

most extraordinary health systems. The 687-<br />

bed facility serves more than 25 percent of the<br />

<strong>Omaha</strong> market and is one of the city’s largest<br />

employers with about 4,500 employees. In<br />

fact, the hospital was voted <strong>Omaha</strong>’s number<br />

one employer in the annual <strong>Omaha</strong> Magazine’s<br />

<strong>Omaha</strong>’s Best Survey.<br />

The roots of the proud organization were<br />

planted in 1869, when a women’s group<br />

organized the Good Samaritan Hospital, a<br />

forerunner to Clarkson Hospital. Two years later,<br />

the land was transferred to Reverend Robert<br />

Harper Clarkson, Bishop of the Episcopal<br />

Diocese of Nebraska.<br />

In 1883, six years after a fire destroyed the<br />

original hospital, a new facility, Child’s Hospital<br />

and Home, was opened at 1716 Dodge Street.<br />

It was renamed Bishop Clarkson Memorial<br />

Hospital for Children in 1884.<br />

It was also during this time that the<br />

University of Nebraska’s <strong>Omaha</strong> Medical School<br />

campus was taking shape. Dr. Irving S. Cutter,<br />

dean of the medical school in 1915, believed<br />

that a medical school could not achieve<br />

excellence without employing a teaching<br />

hospital. Dr. Cutter convinced the Legislature to<br />

appropriate $150,000 for the construction. In<br />

1917 the first unit of University Hospital was<br />

completed. The hospital was a charity hospital<br />

caring for the “worthy sick,” those who couldn’t<br />

afford medical care.<br />

The need for additional beds and the<br />

advance of medical technology after World<br />

War II made it necessary for Clarkson<br />

Hospital to expand. In 1955, the new $5<br />

million, 200-bed Clarkson Hospital, located<br />

near UNMC, opened its doors.<br />

University Hospital also prospered after<br />

World War II. In 1962 Unit III was completed.<br />

Construction continued and by 1969 hospital<br />

capacity had reached 285 beds. University<br />

Hospital added the Durham Outpatient Center<br />

in 1993 and soon after, began planning for The<br />

Lied Transplant Center to open in 1999.<br />

Today, The Nebraska Medical Center is<br />

respected locally, regionally and internationally<br />

for its excellence and innovation. The hospital<br />

excels in the areas of solid organ transplantation,<br />

burn care, wound care, bone marrow (stem cell)<br />

transplantation and other cancer treatments.<br />

Hospital physicians, many recognized by their<br />

peers and patients as the best in their field,<br />

operate more than 300 outpatient clinics in 100<br />

communities in five states. The hospital’s<br />

Clarkson West Medical Center provides a wide<br />

array of medical services, including the only<br />

tweny-four-hour, full-service emergency<br />

department in West <strong>Omaha</strong>. The hospital has<br />

entered a joint venture with a group of <strong>Omaha</strong><br />

physicians to build the first inpatient<br />

orthopaedic specialty hospital, Nebraska<br />

Orthopaedic Hospital, opening in 2004.<br />

For more information about The Nebraska<br />

Medical Center, visit www.NebraskaMed.com.


The University of Nebraska Medical Center<br />

(UNMC) is the only public academic health<br />

science center in Nebraska. In collaboration<br />

with The Nebraska Medical Center, UNMC is<br />

poised to become a world-class academic<br />

health science center. Founded as Nebraska’s<br />

first medical college in 1880, it was<br />

reorganized and renamed the <strong>Omaha</strong> Medical<br />

College the following year. It became affiliated<br />

with the University of Nebraska in 1902 and<br />

celebrated its hundredth anniversary in 2002.<br />

Until 1914, medical students took two<br />

years of basic science classes in Lincoln and<br />

then performed clinical work in <strong>Omaha</strong> for<br />

their remaining two years. Dental instruction<br />

was added in 1903 and by 1919, it evolved<br />

into the College of Dentistry. The School of<br />

Pharmacy was added in 1908. In 1909 the<br />

Legislature purchased the present UNMC<br />

campus site in <strong>Omaha</strong> for $20,000. Four<br />

years later, the first building on campus,<br />

which housed the entire medical college,<br />

opened for business.<br />

By 1917 University Hospital was built to<br />

help the college expand its clinical curriculum.<br />

The School of Nursing also was established that<br />

year, making clinical hospital work a major part<br />

of its program. The training of allied health<br />

professionals began in the early 1930s with<br />

classes in medical technology and radiological<br />

technology. By 1943 the graduate college<br />

offered master and doctoral degrees. By the end<br />

of World War II, the colleges had established<br />

programs in all healthcare disciplines.<br />

Since 1968, the University of Nebraska<br />

Board of Regents has consolidated all the<br />

university’s major healthcare programs under<br />

the University of Nebraska Medical Center. In<br />

1972 the College of Pharmacy moved to<br />

<strong>Omaha</strong> to become part of UNMC. In 1979 the<br />

College of Dentistry joined UNMC, while<br />

maintaining its primary facilities and<br />

programs on the University of Nebraska-<br />

Lincoln’s East Campus.<br />

Major projects in the last decade include<br />

the Durham Outpatient Center that expanded<br />

UNMC’s outpatient care capacity and training<br />

opportunities. Also constructed were an<br />

addition to the Eppley Institute for Research<br />

in Cancer and Allied Diseases, a Student Life<br />

Center, two additions to the Munroe-Meyer<br />

Institute and a patient/visitor parking garage.<br />

The Lied Transplant Center, which opened<br />

in 1999, serves as a national model for solid<br />

organ and cancer transplant programs, by<br />

linking patient care, education and research.<br />

The center was the first to use the innovative<br />

concept of cooperative care for transplantation,<br />

in which a family member or friend takes on<br />

the role of care partner to provide the patient’s<br />

basic care needs during recovery. By 2003<br />

the Durham Research Center, a second<br />

parking garage, and a second utility plant will<br />

be constructed.<br />

More than twenty-six hundred students<br />

attend UNMC today and nearly half of<br />

Nebraska’s physicians, dental professionals,<br />

pharmacists, bachelor-prepared nurses and<br />

allied health professionals have graduated<br />

from UNMC.<br />

UNIVERSITY OF<br />

NEBRASKA<br />

MEDICAL<br />

CENTER<br />

✧<br />

Above: In 1933, the first building was<br />

constructed at the present UNMC campus.<br />

Initially the North Laboratory Building, the<br />

structure was later named Poynter Hall,<br />

after Dr. C. M. W. Poynter, an early<br />

anatomy teacher and later dean of the<br />

Medical Center.<br />

Below: These students were among the first<br />

class of medical students that attended<br />

UNMC. UNMC’s first class of 14 students<br />

included two women and <strong>Omaha</strong>’s first<br />

African-American physician, W H. C.<br />

Stevenson, c. 1894.<br />

QUALITY OF LIFE<br />

117


CREIGHTON<br />

PREPARATORY<br />

SCHOOL<br />

✧<br />

Above: From its original building in 1878,<br />

Creighton Prep has grown to a large<br />

complex of buildings on a 40-acre campus<br />

at Seventy-fourth and Western Avenue.<br />

Below: A Creighton Prep student gets<br />

individual instruction from his teacher.<br />

HISTORIC OMAHA<br />

118<br />

When Mary Lucretia Creighton died in<br />

1876, her will stipulated that a sum of<br />

$100,000 be given to the Catholic Church to<br />

purchase land and construct buildings “…for<br />

a school of the class and grade of a college.”<br />

She asked that this school for young boys be<br />

named in honor of her husband, Edward<br />

Creighton and, in 1878, Creighton “College”<br />

was founded. The Jesuits assumed responsibility<br />

for operating the school in 1879 and<br />

imbued it with their motto, Ad Majorem Dei<br />

Gloriam, “For the Greater Glory of God.”<br />

In the early years, boys started as young as<br />

seven or eight years old. The school was<br />

tuition-free and 120 students attended that<br />

first year. In 1884 the school became a true<br />

college. A four-year college-prep program and<br />

a three-year college program were officially<br />

established. In 1891 the first five graduates<br />

earned their university degrees.<br />

The high school and university grew<br />

together and in 1917 the high school was<br />

formally established as a separate division and<br />

located in the north wing of the main building.<br />

In 1929, Reverend Henry L. Sullivan, S.J.,<br />

became principal of Creighton Prep. He served<br />

as principal until 1958, profoundly shaping<br />

the history and lore of Prep.<br />

As the school continued to thrive, space<br />

became a premium. By the 1950s, Father<br />

Sullivan knew that Creighton Prep needed to<br />

separate from the university if it was to grow to<br />

its full potential. Through his leadership, 40<br />

acres of land was purchased for a new high<br />

school at Seventy-fourth and Western Avenue. It<br />

opened its doors in September of 1958. The university<br />

and the high school had been one community<br />

with one rector. Now, for the first time,<br />

Creighton Prep had its own community with its<br />

own president, Reverend John Foley, S.J.<br />

In the sixties and seventies, Creighton Prep<br />

used their forty acres to not only expand their<br />

complex, but also to build enrollment and<br />

build the character of its students. There was<br />

a renewed commitment to social justice<br />

founded in Jesuit education.<br />

By the time the students graduate from<br />

Creighton Prep, each student is expected to<br />

exhibit in his life five identifiable characteristics.<br />

He should be spiritually and personally<br />

open to growth. He should have demonstrated<br />

the ability to succeed in a rigorous academic<br />

environment. He should have developed a<br />

personal and enduring relationship with God.<br />

He should show a caring attitude to those<br />

around him and he should be committed to a<br />

lifetime of service and promoting social justice.<br />

In the end, the school has a vision of a<br />

student who will be a “Man for Others” and<br />

live his life Ad Majorem Dei Gloriam!


In 1859, Henry Dunant crossed the<br />

battlefield at Solferino, Italy and was moved by<br />

the number of wounded and dying soldiers.<br />

Dunant gathered the local townspeople<br />

together to feed, comfort and tend to the<br />

injuries of the wounded. And so the idea of the<br />

International Red Cross was born.<br />

The idea came to America through Clara<br />

Barton who established the American<br />

Association of the Red Cross in Washington<br />

D.C., on May 21, 1881. The <strong>Omaha</strong> Chapter of<br />

the American Red Cross opened on April 10,<br />

1917. In 1981 the Chapter was renamed the<br />

Heartland Chapter when the Douglas and Sarpy<br />

County chapters merged. The Heartland<br />

Chapter currently serves eighty thousand<br />

people annually with disaster services and<br />

lifesaving training.<br />

On February 18, 1948, the new American<br />

Red Cross Blood Center at Twenty-fifth and<br />

Farnam opened its doors. The organization<br />

collected blood from volunteer donors to<br />

provide to patients in area hospitals. Dr. Russell<br />

Best, founder of the blood program, had<br />

envisioned a community blood program while<br />

serving in military hospitals during World War<br />

II. “There” he said, “blood was readily available<br />

for the wounded. Why should it not be<br />

available for all people in time of peace?”<br />

During its first year of operations, the blood<br />

program collected 8,047 units of lifesaving<br />

blood. Today, more than five decades later, the<br />

program now called Midwest Region Blood<br />

Services collects blood in ninety-two counties<br />

in Nebraska, Iowa, Kansas, and Colorado. This<br />

blood is then distributed to eighty-six hospitals<br />

throughout the region. The program, with an<br />

annual operating budget in excess of twenty<br />

million dollars, employs more than 375 staff at<br />

locations in <strong>Omaha</strong>, North Platte, and Grand<br />

Island, Nebraska.<br />

In addition to providing much needed blood<br />

to regional hospitals, Midwest Region Blood<br />

Services also provides specialized services such<br />

as peripheral stem cell collections, plasma<br />

exchanges, reference laboratory facilities for<br />

tough cross matching problems, and many<br />

other critical services.<br />

In 1993, as part of a nationwide<br />

transformation of the American Red Cross,<br />

Blood Services was formally separated from<br />

Chapter Services. The two organizations<br />

continue to work closely with one another,<br />

providing humanitarian and medical aid to<br />

victims of war and disaster in our region and<br />

throughout the world.<br />

Today, the American Red Cross is the largest<br />

humanitarian organization in the United States<br />

and the nation’s largest collector, processor,<br />

tester and distributor of blood, supplying<br />

approximately 3,000 hospitals through the<br />

generous donation of nearly 20,000 people daily.<br />

The Red Cross also provides nearly a quarter of<br />

the nation’s human tissue for transplantation and<br />

approximately fifteen percent of the nation’s<br />

supply of therapeutic derivatives of human blood<br />

plasma, as well as operating the largest, most<br />

advanced research laboratory in the world.<br />

AMERICAN<br />

RED CROSS<br />

QUALITY OF LIFE<br />

119


METROPOLITAN<br />

COMMUNITY<br />

COLLEGE<br />

✧<br />

Below: Building 8 at the Fort <strong>Omaha</strong><br />

campus contains the library and classrooms.<br />

Built in 1879, it once served as General<br />

Crook’s headquarters, and later, a hospital.<br />

Bottom, right: Construction workers<br />

renovate the interior of Building 8 to<br />

prepare it for college uses.<br />

Students strolling the grounds of the Fort<br />

<strong>Omaha</strong> Campus of Metropolitan Community<br />

College might be surprised to learn of some of<br />

the people who walked these acres before them.<br />

In 1872 the Grand Duke Alexis, brother of<br />

the Czar of Russia visited Fort <strong>Omaha</strong>. The<br />

list of dinner guests honoring his visit<br />

included General Philip Sheridan, General<br />

George Custer, Buffalo Bill Cody, the governor<br />

of Nebraska and the mayor of <strong>Omaha</strong>.<br />

General George Crook, hero of the Civil War<br />

and the Indian Wars, lived here from 1878 to<br />

1882 and again from 1886-1888. During the<br />

years between his stays, he left to lead the<br />

fight against the Apaches in Arizona. In 1879<br />

Standing Bear of the Poncas was detained at<br />

Fort <strong>Omaha</strong> following his attempt to leave the<br />

Indian Territory in Oklahoma, so that he<br />

could bury his son near the Niobrara River. A<br />

lawsuit brought by Standing Bear against<br />

General Crook declared that Indians were<br />

entitled to basic human rights.<br />

During World War I, the campus served as<br />

training grounds for members of the Army<br />

Balloon Corps. During World War II, it held<br />

Italian prisoners of war and later served as a<br />

Naval Reserve station from 1947-1973.<br />

Metropolitan Community College was<br />

established in 1974 when the Nebraska state<br />

legislature consolidated several technical<br />

community colleges. Two of those colleges<br />

merged to form Metropolitan Community<br />

College. The college received the deed to the<br />

70-acre, Fort <strong>Omaha</strong> campus in 1975, and<br />

after extensive remodeling inside and out,<br />

opened for students.<br />

From the beginning, Metropolitan<br />

Community College’s mission has been to<br />

provide a quality, affordable education to all the<br />

citizens of Dodge, Douglas, Sarpy and<br />

Washington Counties. It offers one of the lowest<br />

tuition rates of any area college. For less than<br />

$3,000, students can earn a two-year degree and<br />

either begin working in their chosen field or<br />

transfer their credits to a four-year university.<br />

The college operates the Fort <strong>Omaha</strong>, Elkhorn<br />

Valley and South <strong>Omaha</strong> campuses and centers in<br />

Fremont, LaVista and Offutt Air Force Base.<br />

Metropolitan Community College is accredited<br />

by the Higher Learning Commission and is a<br />

member of the North Central Association.<br />

Students can choose from more than a hundred<br />

degree and certificate programs including<br />

automotive technology, business, computer<br />

technology, photography, computer imaging and<br />

graphics, health professions, industrial<br />

technology, and many others. With an annual<br />

enrollment of about twenty-five thousand credit<br />

students, Metro is the third largest postsecondary<br />

institution in Nebraska. Despite its<br />

size, it offers small classes, typically between 20<br />

to 30 students, allowing for more personal<br />

attention. In addition, many faculty members<br />

work in the community, providing students with<br />

both academic and practical knowledge.<br />

A campus that once echoed to the sounds<br />

of soldiers at drill, now resonates with the<br />

sounds of students walking to classes.<br />

HISTORIC OMAHA<br />

120


A historic milestone in safety and injury<br />

prevention took place in <strong>Omaha</strong> in January<br />

2003. The Safety and Health Council moved<br />

ahead in two ways to continue a seventy-nineyear<br />

growth in service to the <strong>Omaha</strong> area.<br />

First, the Council changed its name to<br />

National Safety Council, Greater <strong>Omaha</strong><br />

Chapter, a move designed to better serve<br />

business members who are based locally but<br />

who need safety services nationwide.<br />

Second, the Council began its work as one<br />

of twenty OSHA Training Institute Education<br />

Centers across the country. Named by U.S.<br />

Department of Labor Secretary Elaine Chao,<br />

the Greater <strong>Omaha</strong> Chapter and two other<br />

consortium members will serve OSHA Region<br />

VII providing the Outreach Training Program.<br />

This is a prestigious recognition and a<br />

remarkable distinction.<br />

The Council was founded as the <strong>Omaha</strong><br />

Safety Council in 1924, by a group of wellknown<br />

<strong>Omaha</strong> businessmen, led by Union<br />

Pacific Railroad management, who concluded<br />

that seventy-five percent of accidents could<br />

have been prevented. A name change in 1987<br />

to Safety and Health Council of Greater <strong>Omaha</strong><br />

preceded the current name. Today a 58<br />

member local board of directors and a staff of<br />

24 full-time and 73 part-time employees carry<br />

out the private, nonprofit, 501(c)(3), Council’s<br />

mission: “to promote safety and health by<br />

providing programs, resources, services, and<br />

education to prevent both the personal and<br />

economic loss associated with injuries,<br />

accidents and health hazards wherever they<br />

exist.” The mission is unique to the area.<br />

The Council’s founding was against a<br />

backdrop of 80,000 lives (about 70 per 100,000<br />

population) lost annually to unintentional<br />

injuries. That was the decade the first traffic<br />

engineer assumed responsibilities in the United<br />

States amid the growing sales of autos, and just<br />

the beginning of highway traffic crashes. Today’s<br />

reduced national unintentional injury death rate<br />

of about 35 per 100,000 population illustrates<br />

the success of the safety movement.<br />

From the beginning, effort was community<br />

wide involving schools, churches, civic<br />

organizations, and businesses. The elementary<br />

school safety patrols were started early by this<br />

Council. Reluctance by business people to<br />

support the Council was overcome by reports<br />

of lowered insurance costs and fewer lost days<br />

because of injury. Many years later, in the<br />

1970s, the Occupational Safety and Health Act<br />

propelled the Council into greater responsibility<br />

and services to businesses in the area of<br />

OSHA compliance.<br />

Chartered by the National Safety Council<br />

in 1935, the Safety and Health Council<br />

continued its growth to a membership today<br />

of more than 1,000 businesses. In 1999, after<br />

three growth moves in the previous fifteen<br />

years, the Council moved into its<br />

headquarters building at 11620 M Circle.<br />

Services for businesses, courts, schools,<br />

families, and individuals are provided in<br />

occupational safety and health, community<br />

safety, traffic safety, behind-the-wheel-driver<br />

education, and personal accountability or<br />

individual behavior choices that impact safety.<br />

The Council’s curriculum of services and<br />

training is very comprehensive. While known<br />

primarily for its service to the courts and<br />

businesses, the Council has something for<br />

everyone. In addition to a film library and<br />

many consultants, they offer an enormous<br />

catalog of teaching and educational aids. The<br />

entire gambit of safety and health is available<br />

through Nebraska’s historic National Safety<br />

Council, Greater <strong>Omaha</strong> Chapter—continuing<br />

to meet the safety needs and concerns of our<br />

community now and into the future. Contact<br />

the National Safety Council, Greater <strong>Omaha</strong><br />

Chapter online at www.safenebraska.org.<br />

NATIONAL SAFETY COUNCIL,<br />

GREATER OMAHA CHAPTER<br />

QUALITY OF LIFE<br />

121


CHILDREN’S<br />

HOSPITAL<br />

✧<br />

Above: Children’s Hospital is located at<br />

8200 Dodge Street in <strong>Omaha</strong>.<br />

Bottom, left: Medical technology has<br />

progressed a great deal since the Children’s<br />

Memorial Hospital opened in 1948.<br />

Bottom, right: A bubbling stream runs<br />

through the lobby of Children’s Hospital.<br />

On February 15, 1948, twenty thousand<br />

people stood in lines three blocks long,<br />

enduring the cold and remnants of a recent<br />

snowstorm, waiting to take a peek at their new<br />

hospital—Children’s Memorial Hospital. After<br />

all, they built it, these people standing out in<br />

the cold, with donations from working<br />

overtime, holding dances, and turning over<br />

box office receipts from local sporting events.<br />

And the adults weren’t the only ones helping.<br />

<strong>Omaha</strong>’s children turned in money from trick<br />

or treating and held backyard talent shows to<br />

raise funds for the hospital. Even before it<br />

admitted its first patient, Children’s Memorial<br />

Hospital was a much-loved member of the<br />

community it served.<br />

Dr. C. M. W. Poynter first envisioned<br />

Children’s Memorial Hospital, now called<br />

Children’s Hospital, in the 1920s while still in<br />

medical school at Creighton University. The<br />

Great Depression and World War II<br />

intervened and Dr. Poynter’s dream of a<br />

hospital dedicated to the care and healing of<br />

children was put on hold. But in 1943, Dr.<br />

Poynter, now dean of the College of Medicine,<br />

shared his vision with Henry Doorly, and the<br />

planning began in earnest. After getting<br />

architect Frank Latenser started on sketches<br />

and estimates for a sixty-bed hospital, Doorly<br />

handpicked community leaders to serve as<br />

founders for the hospital. These founders got<br />

to work and on Christmas Eve 1943, Articles<br />

of Incorporation were filed, officially giving<br />

birth to Children’s Memorial Hospital.<br />

Now all they needed was money.<br />

Donations from the talent shows and dances<br />

were helped along by a starting donation of<br />

$115,000 from Mr. and Mrs. Doorly and the<br />

<strong>Omaha</strong> World-Herald. W. Dale Clark, president<br />

of <strong>Omaha</strong> National Bank, took charge of<br />

collecting the funds. By the time the money<br />

stopped coming in, the original target of<br />

$200,000 had been left in the dust; actual<br />

contributions reached $757,000 by<br />

November of 1947.<br />

From the polio epidemic of 1948, to the<br />

150-plus pediatric heart operations it now<br />

performs annually, Children’s has cared for<br />

<strong>Omaha</strong>’s children, as well as children across<br />

the nation. Providing exceptional medical<br />

care while using state-of-the-art technology is<br />

only part of what Children’s Hospital is about.<br />

It is also a nationally recognized pediatric<br />

teaching center and a nonprofit organization<br />

that never turns away a child in need of care.<br />

Children’s is an institution built by the<br />

community—then and now. The new building,<br />

with its family-friendly design and whimsical<br />

décor, including a bubbling stream running<br />

through the lobby, was funded not just by large<br />

corporate donations, but also by pennies from<br />

children. And, just as in 1948, thousands<br />

attended the new facility’s open house on<br />

August 19, 2000. After all, it is their hospital.<br />

HISTORIC OMAHA<br />

122


The Village of <strong>Omaha</strong> was two years old<br />

when Edward Creighton arrived with his<br />

brothers John and Joseph and cousin James,<br />

in 1856. They found a town of about six<br />

hundred citizens, an unimpressive collection<br />

of structures and streets either choked with<br />

dust or oozing with mud. But something in<br />

the town appealed to them and they decided<br />

to stay. It’s lucky for <strong>Omaha</strong> and Douglas<br />

County that they did.<br />

Edward soon landed a job helping to<br />

construct the telegraph line linking <strong>Omaha</strong><br />

with St. Joseph, Missouri. In October 1861<br />

he completed his half of a telegraph line that<br />

linked the country from coast to coast.<br />

The greatest of Creighton’s legacies is the<br />

University that bears his name. Acting on<br />

an oft-stated wish of her deceased husband,<br />

Mary Lucretia Creighton provided in her<br />

will for the institution the Jesuits and their<br />

lay faculty and staff would turn into one of<br />

the Midwest’s premier educational<br />

establishments. After her death, John<br />

Creighton, who had married Sarah Emily<br />

Wareham, Mary Lucretia’s sister, continued<br />

as a patron of the University.<br />

Founded in 1878, the University’s outreach<br />

embraces students, male and female, from<br />

across the country and has always had an<br />

especially strong impact on <strong>Omaha</strong> and<br />

Douglas County.<br />

Creighton is the elder sister of most of<br />

<strong>Omaha</strong>’s major institutions. It was ten years old<br />

in 1888 when Fort Crook, now Offutt Air<br />

Force Base, was established. That same year, St.<br />

John’s Church was completed on the Creighton<br />

Campus. When the Union Stockyards were<br />

founded in 1893, Creighton University was<br />

already a rambunctious fifteen-year-old with a<br />

medical school and hospital. St. Joseph’s<br />

Hospital, founded in 1870, predates the<br />

University. As the University’s main teaching<br />

hospital, it remains an integral part of the<br />

Creighton University Medical Center. The<br />

University was approaching forty and had<br />

added schools of law, dentistry, and pharmacy<br />

when Father Edward J. Flanagan founded Boys<br />

Town, now Girls and Boys Town. By the time<br />

Joslyn Art Museum was founded in 1931,<br />

Creighton had passed its fiftieth year and<br />

included a business school, a graduate school,<br />

and a nursing program. Creighton celebrates<br />

its 125th anniversary in 2003.<br />

Since 1891, when its first degree was<br />

conferred, nearly sixty thousand students<br />

have graduated from Creighton.<br />

The University has a major service impact on<br />

<strong>Omaha</strong> and the region. In 2001, Creighton<br />

faculty, staff and students provided nearly 80<br />

institutionally supported programs of education<br />

and service to 77 agencies in Metro <strong>Omaha</strong>.<br />

Through its clinics, Creighton faculty, staff and<br />

students served patients in Metro <strong>Omaha</strong> and<br />

rural Nebraska and Iowa. There were more than<br />

360,000 patient visits to Creighton University<br />

Medical Center. Thousands more visited<br />

Creighton dental, physical therapy, and<br />

occupational therapy clinics.<br />

The Creighton and Wareham families had<br />

no way of knowing the long-term effects of<br />

their decision to settle in <strong>Omaha</strong>. But, if they<br />

had decided not to, it would be a very<br />

different city today.<br />

CREIGHTON<br />

UNIVERSITY<br />

✧<br />

Above: Creighton University began in<br />

1878 in this building, which exists<br />

today as the core structure of the<br />

Administration Building.<br />

Below: Creighton University has a farreaching<br />

service impact on <strong>Omaha</strong> and the<br />

region. This photo shows the School of<br />

Dentistry’s 2001 Bright Smiles-Bright<br />

Futures outreach project, a partnership with<br />

Colgate-Palmolive. Michelle Klabunde, left,<br />

a student in Creighton’s cooperative dental<br />

hygiene program with Iowa Western<br />

Community College, works with a young<br />

patient, Marlene Garcia. The Bright-<br />

Smiles-Bright Futures program brings<br />

dental care to children in need.<br />

QUALITY OF LIFE<br />

123


THE DOUGLAS<br />

COUNTY<br />

HISTORICAL<br />

SOCIETY<br />

✧<br />

Right: Within the prairie plants of Hitchcock<br />

Circle is a statue of General Crook, who is<br />

portrayed in military uniform with Indian<br />

moccasins, his customary dress.<br />

PHOTOS BY RITA JERINS<br />

Below: The General Crook House Museum<br />

and its Victorian Heirloom Garden,<br />

designed and managed by Kinghorn<br />

Gardens, are popular choices for weddings,<br />

dinners and private events.<br />

PHOTOS BY RITA JERINS<br />

The Douglas County <strong>Historic</strong>al Society is<br />

the official archive for Douglas County<br />

history, as designated by the Douglas County<br />

Board of Commissioners. It serves local and<br />

international audiences from its facilities—the<br />

General Crook House Museum, the Library<br />

Archives Center and National Indian Wars<br />

Library, the Crook House Victorian Heirloom<br />

Garden and Hitchcock Circle—located at<br />

historic Fort <strong>Omaha</strong>, a supply fort established<br />

in 1868, that now is the campus of<br />

Metropolitan Community College.<br />

Today’s <strong>Historic</strong>al Society is built upon the<br />

Old Settlers Association of the 1860s, the<br />

Douglas County Old Settlers Association and<br />

the Greater <strong>Omaha</strong> <strong>Historic</strong>al Society,<br />

established in 1956. Twenty years later, when<br />

Fort <strong>Omaha</strong> was acquired by Metropolitan<br />

(Technical) Community College, the name<br />

was changed to the Douglas County <strong>Historic</strong>al<br />

Society, and it began restoration of the<br />

General Crook House, thus fulfilling a<br />

requirement of the federal government.<br />

Through the years, Fort <strong>Omaha</strong> experienced<br />

name changes, uses and temporary closings. It<br />

now is preserved as a National Register District<br />

and has no closing date, for the federal<br />

government retained its reservation status, and<br />

reserve forces still are trained and deployed<br />

from Fort <strong>Omaha</strong>.<br />

The General Crook House Museum, on the<br />

National Register of <strong>Historic</strong> Places, is an<br />

award-winning, authentically restored frontier<br />

general’s home of Italianate architectural style<br />

and furnished with antiques of the late<br />

Victorian period. Completed in 1879, the home<br />

bears the name of the resident commander of<br />

the Department of the Platte, General George<br />

Crook, who was a hero of the Civil War and<br />

Indian Wars, considered “the nation’s finest<br />

Indian fighter” by General William Tecumseh<br />

Sherman, sympathizer of Indian rights and<br />

defender in the 1879 landmark trial of the great<br />

Ponca chief, Standing Bear.<br />

The Library Archives Center and National<br />

Indian Wars Library houses rare collections<br />

such as the Barker Letters of the 1860s and<br />

the World-Herald Clipping Files, in addition<br />

to thousands of invaluable maps, diaries, and<br />

documents, and over thirty thousand images<br />

for research, exhibits, and purchase.<br />

A staff of two full-time and six part-time<br />

professionals, 150 volunteers, the Crook House<br />

Guild, the Board of Directors, the General’s<br />

Council and other donors are dedicated to<br />

produce innovative services that include:<br />

Speakers Bureau; talks and scholarly “Criss<br />

Lectures;” historical publications; “In Their<br />

Own Words” video interviews; Step-On Guides<br />

to narrate motor coach tours or river cruises; on<br />

and off-site exhibits; classes for young people<br />

and adults; “History in a Trunk” at schools; gift<br />

shop with period gifts, books and consignment<br />

antiques; commemorative events for Lewis and<br />

Clark and local anniversaries and annual events<br />

such as the Summer Garden Walk, Nineteenth<br />

Century Holidays and Centennial Gala.<br />

Douglas County <strong>Historic</strong>al Society is<br />

located at Thirtieth and Forts Streets in<br />

<strong>Omaha</strong> and may be found on the Internet at<br />

www.omahahistory.org.<br />

HISTORIC OMAHA<br />

124


OMAHA PUBLIC<br />

SCHOOLS<br />

In 1859 the Public Schools of <strong>Omaha</strong> City<br />

was formed to provide education to the<br />

children of the new city. In 1887, <strong>Omaha</strong><br />

School District 1 was joined by newly<br />

annexed School Districts 2, 3, 5, 6, 37, 38,<br />

49, and 53. These districts joined together to<br />

form the <strong>Omaha</strong> Public School system. This<br />

same year marked the first time women with<br />

children attending the public schools were<br />

allowed to vote in a school board race.<br />

In the first year of the twentieth century, the<br />

Nebraska Legislature made education<br />

compulsory for children aged seven through<br />

fourteen. Less than a decade later, in 1909, the<br />

school year was changed from a trimester system<br />

to the two-semester system in place today, and<br />

the Teacher’s Retirement Fund was started. By<br />

1920, legislation had been passed mandating<br />

State Certification of teachers and allowing<br />

married women to teach in the public schools.<br />

It was more than twenty years later before<br />

this same teaching privilege was formally<br />

extended to include African Americans. On<br />

April 20, 1942, the <strong>Omaha</strong> School Board<br />

instituted a policy change allowing the<br />

employment of African Americans as teachers in<br />

the <strong>Omaha</strong> Public Schools.<br />

The schools themselves remained segregated<br />

until 1976, when the United States Supreme<br />

Court ruling in Brown v. Board of Education<br />

mandated desegregation of the country’s public<br />

school systems. OPS was quick to comply. The<br />

Desegregation Plan was received from the<br />

United States District Court in May 1976, and<br />

was in place by the following September.<br />

In the years following, OPS successfully<br />

introduced new programs to improve the<br />

quality of education. Magnet schools were<br />

created to offer specialized education programs<br />

in specific areas such as math and science,<br />

computers and technology. In 1998 the<br />

Desegregation Task Force studied the situation<br />

and recommended that the district allow<br />

elementary and middle school children to attend<br />

neighborhood schools rather than being bused<br />

to schools throughout the district. In 1999 the<br />

passage of a $254-million bond issue and the<br />

implementation of the Student Assignment Plan<br />

effected this change.<br />

Since 1859, OPS has been a microcosm of<br />

the community it serves. As <strong>Omaha</strong> grows, so<br />

does OPS; if <strong>Omaha</strong> faces a social or economic<br />

crisis, it is reflected in the schools. As <strong>Omaha</strong><br />

moves into this new millennium, its citizens will<br />

continue to rely on OPS to educate its children<br />

and prepare them for their responsibilities as the<br />

next generation of <strong>Omaha</strong> leaders.<br />

QUALITY OF LIFE<br />

125


CLARKSON<br />

COLLEGE<br />

✧<br />

Above: Clarkson College, c. 1905.<br />

Below: Students in the Clarkson College<br />

radiology program.<br />

HISTORIC OMAHA<br />

126<br />

Clarkson College, a leader in educating<br />

healthcare providers since 1888, offers the<br />

core values of learning, caring, commitment,<br />

integrity, and excellence. The story begins<br />

with the Ladies’ Hospital, founded by a group<br />

of charitable women. Then the hospital<br />

transferred to Nebraska First Episcopal<br />

Bishop Robert H. Clarkson, who established<br />

the facility as one of <strong>Omaha</strong>’s first charitable<br />

hospitals. Following Clarkson’s passing, his<br />

wife, Meliora, continued to work tirelessly to<br />

promote and advance the hospital. As the<br />

demand for health services rose, she helped<br />

found Nebraska’s very first nursing school,<br />

the School of Nursing at 1721 Dodge Street.<br />

In 1892 the facility was incorporated under<br />

Nebraska law as the Bishop Clarkson<br />

Memorial Hospital for Children. Today,<br />

students study in state-of-the-art facilities and<br />

Clarkson College is an educational partner<br />

with The Nebraska Medical Center.<br />

The College has a rich historical perspective.<br />

In 1902 a formal three-year course of study for<br />

nurses training was adopted. In 1909 the new<br />

Bishop Clarkson Memorial Hospital opened at<br />

Twenty-first and Howard Streets. In addition,<br />

the Nebraska Legislature created the state’s first<br />

board of nurse examiners, leading to a change<br />

in the school from one of apprenticeship<br />

training to one organized under the Nurse<br />

Registration Act. In 1917, five of the ten<br />

Nebraska Red Cross Nurses sent to France in<br />

WWI were Clarkson School of Nursing<br />

graduates. As medical advances continued, the<br />

school innovated. In 1927 the National League<br />

for Nursing Education curriculum was<br />

adopted. In 1931 the school affiliated with<br />

University Hospital to enhance pediatric and<br />

obstetric training. In response to the WWII<br />

nursing shortage, thirty-one students enrolled<br />

as Clarkson’s first Cadet Corps Nurses. By<br />

1953, Clarkson Hospital had moved to Fortysecond<br />

and Dewey. In 1958, planning began for<br />

a new facility. Nebraska’s largest nursing school<br />

opened its doors in 1960 as the Bishop<br />

Clarkson Memorial Hospital School of Nursing.<br />

In 1982 the School of Nursing formally<br />

became Bishop Clarkson College and received<br />

its North Central Association accreditation,<br />

allowing it to offer a four-year bachelor of<br />

science in nursing degree. In 1991 master’s<br />

level programs were initiated in nursing and<br />

health services management. Always a leader in<br />

healthcare education, the curriculum<br />

expanded into a full range of health science<br />

programs, including nursing, healthcare<br />

business management, health information<br />

management, medical imaging, radiologic<br />

technology assistant, occupational therapy<br />

assistant, and physical therapist assistant.<br />

Clarkson College is committed to the<br />

community and connects with children of all<br />

ages. True to its mission, values and goals,<br />

supporting programs such as the Adopt-A-<br />

School Educational Partnership, spark the<br />

interest of children in future health careers.<br />

Clarkson College remains on the cutting edge of<br />

health science career training and is poised to<br />

meet the challenges of the future.<br />

Please visit www.clarksoncollege.edu for<br />

more information.


Family Service, founded in 1875 as the<br />

Christian Workers Association at 1421<br />

Douglas Street, is <strong>Omaha</strong>’s oldest private social<br />

service agency. Long known as a pioneer in its<br />

profession, many current services and<br />

organizations in the <strong>Omaha</strong> area have their<br />

roots in this second-century organization.<br />

Their mission is “to strengthen individuals and<br />

families through education, counseling and<br />

support services.”<br />

Their first effort was a Thanksgiving dinner<br />

for more than three hundred “newsboys,<br />

boot-blacks and other children of the more<br />

neglected class.” By 1892 relief efforts were<br />

separated from gospel teachings and they<br />

became the Associated Charities. An<br />

Industrial Department was added and clients<br />

were taught job skills.<br />

In 1927, Family Service began investing in<br />

professional training for staff. A psychiatric<br />

consultation service was established in 1941,<br />

and University of Nebraska students were<br />

invited to participate. Further collaborations<br />

with the university resulted in the<br />

development of the UNO graduate social<br />

work program. Currently, advanced graduate<br />

students from several area colleges participate<br />

in the Clinical Internship Program conducted<br />

by Professional Counseling staff.<br />

Family Service has been involved in child<br />

care since 1924, visiting area centers regularly<br />

in the early years to follow up on reported<br />

child abuse and working with families<br />

ordered by the court to receive services. In<br />

1945 the agency accepted the administration<br />

of the Junior League Day Care. Today, care for<br />

abused children have evolved into twentyfour-hour<br />

emergency shelters. The Child Care<br />

Program now focuses on training and support<br />

to child care providers.<br />

During the 1960s, civil rights legislation<br />

made Americans take a hard look at the poverty<br />

and the plight of minorities. Family Service<br />

established award-winning “multi-service<br />

centers” at Logan-Fontenelle and Hilltop-<br />

Pleasantview Public Homes—neighborhood<br />

sites with a variety of community services that<br />

served as national models.<br />

In 1975, Family Service merged with<br />

Family Service of Council Bluffs. Divorce<br />

classes and workshops focusing on children<br />

were added in the ’80s. In 1979 the agency<br />

started a Domestic Abuse Program and in<br />

1994 its concealed “Safe Haven” Transitional<br />

Shelter opened to protect victims.<br />

In the mid-1990s the juvenile justice system<br />

shifted from a correctional model to a<br />

community-based model. Family Service<br />

developed the Juvenile Crime Intervention and<br />

Prevention Services in 1996, becoming a<br />

proactive partner to the juvenile justice system.<br />

The “Transitions” Shelter for homeless families<br />

opened in Council Bluffs in 1999 with a twoyear<br />

program—including “wrap-around”<br />

services—to end the cycle of homelessness.<br />

The agency’s emphasis on high-quality<br />

services and leadership to the profession<br />

continues. If there is a defined social need,<br />

Family Service responds with the finest,<br />

most innovative services available. The agency<br />

is found on the World Wide Web at<br />

www.familyservicemidlands.org.<br />

FAMILY<br />

SERVICE<br />

QUALITY OF LIFE<br />

127


✧<br />

An <strong>Omaha</strong> produce market about 1943.<br />

Many of the buildings in the present-day<br />

Old Market were part of the large produce<br />

business in <strong>Omaha</strong>.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

128


THE MARKETPLACE<br />

<strong>Omaha</strong> and Douglas County’s financial<br />

institutions, service industries, and<br />

retail and commercial establishments provide<br />

the economic foundation of the County<br />

NP Dodge Company.....................................................................130<br />

National Equity..........................................................................132<br />

Ford Moving & Storage Company ..................................................133<br />

Recorp Corporate Relocation Services, Inc. .....................................134<br />

Sapp Bros. .................................................................................136<br />

Candlewood Suites ......................................................................138<br />

Fringes Hair Salon......................................................................140<br />

Woodmen of the World Life Insurance Society ..................................142<br />

Baird Holm................................................................................144<br />

First National Bank ....................................................................146<br />

Homewood Suites by Hilton ..........................................................148<br />

Anderson Amoco Food Shops .........................................................150<br />

First Nebraska Educators & Employee Groups Credit Union ..............152<br />

Carlisle Insulation ......................................................................154<br />

Mid-American Benefits, Inc. .........................................................155<br />

Johnson Hardware Company .........................................................156<br />

Commercial Federal Bank.............................................................157<br />

Borsheim’s Jewelry Company, Inc...................................................158<br />

The Chicago Lumber Company of <strong>Omaha</strong> ........................................159<br />

Best Western Redick Plaza Hotel ...................................................160<br />

Centris Federal Credit Union........................................................161<br />

Parsow’s Fine Clothing ................................................................162<br />

Farm Credit Services of America ...................................................163<br />

Holland Basham Architects...........................................................164<br />

Koleys, Inc. ...............................................................................165<br />

Standard Nutrition Company ........................................................166<br />

The Cornerstone Mansion Inn .......................................................167<br />

First Data Resources ...................................................................168<br />

Heafey, Heafey, Hoffman, Dworak and Cutler<br />

Mortuaries and Crematory ........................................................169<br />

C&A Industries, Inc. ...................................................................170<br />

Neon Products Company, Inc.........................................................171<br />

THE MARKETPLACE<br />

129


NP DODGE<br />

COMPANY<br />

✧<br />

Above: NP Dodge Company’s second office<br />

in Council Bluffs in the 1860’s before<br />

Broadway was paved.<br />

Below: NP Dodge Company’s current<br />

corporate headquarters at 8701 West Dodge<br />

Road, <strong>Omaha</strong>.<br />

HISTORIC OMAHA<br />

130<br />

This story begins with one of the greatest<br />

brother acts ever seen in these parts—<br />

Grenville and Nathan Phillips Dodge.<br />

What a trail they blazed when they left<br />

Massachusetts to homestead in Douglas<br />

County in 1853. The duo founded a land<br />

office in 1855. Grenville went on to serve as a<br />

general in the Civil War and help found the<br />

Union Pacific Railroad. N. P. stayed in the<br />

land-sale business and built the foundation<br />

for what is now America’s oldest real estate<br />

firm and one of <strong>Omaha</strong>’s signature businesses,<br />

the NP Dodge Company.<br />

The birth of the company, in a tiny office in<br />

Council Bluffs, Iowa, is part of the birth of the<br />

metro area and the American West. The<br />

Dodge brothers surveyed land in Nebraska<br />

and Iowa and represented eastern investors<br />

interested in purchasing real estate as new<br />

territories opened up to a growing and landhungry<br />

nation.<br />

A century and a half later, men named<br />

N. P. Dodge are still blazing new trails. The<br />

pioneering, entrepreneurial spirit of the<br />

original N. P. Dodge has shown itself in four<br />

generations of namesakes who have made the<br />

NP Dodge Company <strong>Omaha</strong>’s largest fullservice<br />

real estate business.<br />

Harvard-educated N. P. Dodge II practiced<br />

law for three years in Boston, but destiny<br />

brought him back to the Missouri Valley to<br />

manage the family business. In 1900 he<br />

moved the company to <strong>Omaha</strong>. His law<br />

practice waned as his love for the real estate<br />

business soon occupied one hundred percent<br />

of his time.<br />

N. P. II had the vision to see and address an<br />

unmet need. In the days before long-term,<br />

insured, low-interest mortgage rates, he devised<br />

a way to develop and sell single-family lots to<br />

the average wage earner: A dollar down and a<br />

dollar a week. That pitch sounds quaint today.<br />

In the early twentieth century, though, that<br />

formula made the dream of home ownership<br />

come true for working-class people. It also<br />

fueled nationwide business growth for the<br />

company. At N. P. II’s death in 1950, the<br />

company had completed more than 200<br />

subdivisions in 103 cities throughout the<br />

United States.<br />

The company’s evolution continued under<br />

the leadership of N. P. (Phil) Dodge III, who<br />

resumed his career at the company after four<br />

years in the Air Force as a World War II pilot.<br />

Phil expanded the company’s activity into<br />

residential construction, insurance, mortgage<br />

lending and residential sales. Meanwhile<br />

the company continued to pursue land


development opportunities in the growing<br />

<strong>Omaha</strong> market.<br />

N. P. (Sandy) Dodge IV followed in his<br />

father’s footsteps—serving in the Air Force<br />

and taking over leadership of the company. As<br />

president and chairman of the board, Sandy<br />

has taken the company into property<br />

management, title services and corporate<br />

relocation. At the same time, residential sales,<br />

land development and insurance have grown<br />

in size and services while the company has<br />

become even more firmly rooted in <strong>Omaha</strong>.<br />

Every day that Sandy continues at the helm<br />

preserves the company’s status as the nation’s<br />

only real estate firm to be led by the same<br />

family from its inception.<br />

Like his predecessor Dodges, N. P. (Nate)<br />

Dodge V got some East Coast seasoning<br />

before settling into the family business. Nate<br />

developed financial training programs for<br />

large banking entities and for training and<br />

management positions at Fannie Mae in<br />

Washington, D.C. He now oversees NP Dodge<br />

Property Management Company, which<br />

maintains and leases over five thousand<br />

apartments in a three-state area. He also is<br />

president of <strong>Omaha</strong> Title and Escrow, one of<br />

the largest such companies in the metro area.<br />

The Dodge legacy is not just commercial.<br />

Contributions of the company and the family<br />

to the community extend beyond the business<br />

world. Work with local civic and charitable<br />

organizations has been a natural extension of<br />

the company’s role in land and community<br />

development. Each generation has been<br />

committed to the growth of <strong>Omaha</strong>, home of<br />

the Dodges and source of their livelihood.<br />

Each family member has been involved in a<br />

multitude of organizations and events to<br />

support the <strong>Omaha</strong> area.<br />

The real estate market has ups and downs<br />

and never stops changing. The company has<br />

responded and adapted right along with the<br />

market, always willing to try new strategies. By<br />

finding the right combination of innovation<br />

and consistency, the company has been able to<br />

maintain its reputation for integrity while<br />

offering a variety of services and products to<br />

capitalize on new markets and economies.<br />

Laws, business practices, customer demands<br />

and market factors change, but N. P. Dodge<br />

continues to do what it does best–real estate.<br />

The various divisions of the company are<br />

thriving. They are independent, yet they provide<br />

a mutually supportive infrastructure that helps<br />

move any venture forward. The company as a<br />

whole continues to flourish because of its<br />

leadership and being committed to the same<br />

solid principles it had in 1855: honest effort,<br />

perseverance, a willingness to innovate and<br />

confidence in the future.<br />

Few businesses have shared–and helped<br />

shape—the fortunes of the metro area as<br />

much as the NP Dodge Company. To learn<br />

more about the NP Dodge Company, log onto<br />

its website at www.npdodge.com.<br />

THE MARKETPLACE<br />

131


NATIONAL<br />

EQUITY<br />

HISTORIC OMAHA<br />

132<br />

In 1985, in an effort to diversify its real<br />

estate-related services and to expand its<br />

geographic scope, Sandy Dodge, president of<br />

NP Dodge Company, decided to add<br />

corporate relocation management to the<br />

growing list of NP Dodge services.<br />

Today, National Equity, Inc., a full service<br />

global relocation management company,<br />

works with companies throughout the<br />

country and increasingly throughout the<br />

world, as they relocate their greatest assets—<br />

their employees.<br />

In an industry where mergers and<br />

acquisitions have become commonplace,<br />

National Equity has remained privately held<br />

throughout its history and its teams of<br />

relocation professional have provided a full<br />

array of relocation services to the transferees<br />

and their families of over one hundred<br />

corporate clients worldwide.<br />

The story of National Equity is also a<br />

family story. Sandy had the assistance of<br />

Wanda Hike and Randy Wilson, a motherdaughter<br />

consulting team with over thirty<br />

years of experience in relocation, as he<br />

established this new entity. Kate Dodge joined<br />

the company within a year and with this<br />

team, National Equity grew from a threeperson<br />

office to a company that today<br />

administers origination, destination and<br />

administrative services to over four thousand<br />

relocating employees or new hires annually.<br />

National Equity is now a nationally certified<br />

Women’s Business Enterprise, and in 2000<br />

received the JCPenney Company Grand<br />

Award for the JCPenney Supplier Diversity<br />

Development Program.<br />

Since its inception, National Equity’s goal<br />

has been to take a holistic approach to<br />

relocation, supporting the entire family<br />

throughout the relocation, rather than simply<br />

administering individual company supported<br />

benefits. This approach to relocation has fit<br />

well into the marketplace because of the trend<br />

of mega-companies to fully outsource the<br />

relocation function. National Equity becomes<br />

an extension of each corporate client’s Human<br />

Resources department to provide this<br />

key service.<br />

As National Equity supports relocations<br />

today, it is not at all unusual for the team to be<br />

purchasing and selling the employee’s<br />

origination home anywhere in the world,<br />

assisting with the purchase of a new home,<br />

processing all of the expenses occurred (and<br />

calculating the relevant taxes) while<br />

simultaneously providing the family with<br />

information on day care options for their<br />

preschoolers, eldercare options for<br />

accompanying older family members and<br />

spouse or partner career assistance!<br />

National Equity partners with its<br />

client companies as they write, review<br />

and update their relocation policies and<br />

has remained committed to a highly<br />

personalized service while simultaneously<br />

offering high tech solutions to the relocation<br />

process. National Equity’s comprehensive<br />

website, www.neirelo.com, allows employees to<br />

do much of the work of the relocation on the<br />

web. Clients and employees alike can track the<br />

expenses they have incurred as the relocation<br />

progresses, complete relocation forms such as<br />

expense reports and service evaluations on the<br />

web and can link to all relevant resources in<br />

their particular destination cities once they are<br />

authorized for National Equity’s services by<br />

their employers.<br />

The company has experienced great<br />

growth but still stays focused on its original<br />

goal of providing services exceeding the<br />

expectations of each client and transferee. As<br />

the company comes to the end of its second<br />

decade in business, it also remains fully<br />

dedicated to the NP Dodge vision for each of<br />

its companies: a tradition of integrity, a<br />

history of success, and a future of innovation.


Ray A. Ford was born in 1887. One of<br />

fourteen children, family would always be<br />

very important to him and remains important<br />

to the company he founded.<br />

Arriving in <strong>Omaha</strong> in 1915, he began the<br />

Ford Transfer Company using horses and<br />

wagons to haul flour and grains to <strong>Omaha</strong>’s<br />

many flour mills. Ford Transfer became one of<br />

the first companies in <strong>Omaha</strong> to use trucks.<br />

Following his service in World War I, Ray’s<br />

twin brother Roy joined the business and it<br />

was renamed Ford Bros. Van and Storage<br />

Company. The company soon purchased a<br />

four-story warehouse in Council Bluffs that<br />

Roy managed until his death in 1960.<br />

As business expanded, Ray began hauling<br />

furniture along with other commodities. To<br />

provide storage space, he rented three floors<br />

of the Baker Building in downtown <strong>Omaha</strong>.<br />

As highways and motor vehicles improved,<br />

the distances that furniture was hauled<br />

became greater. Many companies discovered<br />

they needed to have return loads in order for<br />

their trucks to be cost efficient. When Allied<br />

Van Lines was formed in 1928, Ford Bros.<br />

became a charter member. In 1933, needing<br />

more room, the company rented a building at<br />

Eleventh and Dodge Streets. In 1941 they<br />

purchased the building. Ray then formed<br />

Ford Storage and Moving Company to<br />

operate his warehouse business, while Ford<br />

Bros. Van and Storage remained the agent for<br />

Allied Van Lines.<br />

Following World War II, Ray’s two sons, Jack<br />

and Dick, joined the family business. In 1949<br />

the company purchased the Baker Building. In<br />

the 1960s, it purchased<br />

Safeway and Hinky Dinky’s<br />

downtown warehouses<br />

and moved its Allied Van<br />

Lines business to these<br />

properties. Through the<br />

years, the company handled<br />

products as diverse as<br />

Diazinon and ATC vehicles,<br />

as well as furniture.<br />

In the 1970s, Jack’s two<br />

sons, Bob and Jack Jr., and<br />

Dick’s sons, Rick and Eric,<br />

became the third generation<br />

of Fords to work for the<br />

company. In 1988, at age one hundred, Ray A.<br />

Ford passed away. That same year, the company<br />

purchased a new warehouse at Seventy-fourth<br />

and L Streets and moved all their administration<br />

and freight operations there.<br />

In the late 1990s, the company sold all<br />

of their downtown warehouses and built<br />

three modern buildings in West <strong>Omaha</strong>.<br />

Combined with their Seventy-fourth and L<br />

warehouse, Ford now has over 375,000<br />

square feet of space. Since 1998 the company<br />

has worked with Nebraska Furniture Mart to<br />

haul their furniture. It now handles their<br />

entire local and regional delivery operation<br />

and will handle delivery for their just-opened<br />

Kansas City store.<br />

Today a fourth generation of Fords work in<br />

the business and like all of the generations<br />

that came before them, they believe there is<br />

no job too large or too difficult for the<br />

company to handle.<br />

✧<br />

Above: One of Ford Storage’s early trucks<br />

from the 1930s.<br />

FORD<br />

STORAGE &<br />

MOVING<br />

COMPANY<br />

Below: Ford Storage operates a large<br />

warehouse at 118th and Centennial Streets.<br />

THE MARKETPLACE<br />

133


RECORP<br />

CORPORATE<br />

RELOCATION<br />

SERVICES, INC.<br />

✧<br />

Left: Owner Colleen Bull.<br />

Right: Ryan Jones.<br />

HISTORIC OMAHA<br />

134<br />

The City of <strong>Omaha</strong> has always been<br />

fortunate in the way entrepreneurship is<br />

encouraged and supported by consumers,<br />

vendors, big business and local government.<br />

This environment has allowed companies like<br />

ReCorp Corporate Relocation Services, Inc., to<br />

grow and prosper; meeting the critical needs of<br />

those they serve throughout our community.<br />

The ReCorp story is “home grown” and<br />

representative of this nurturing environment in<br />

which we all live.<br />

ReCorp Corporate Relocation Services, Inc. is<br />

an independent, full-service relocation<br />

company. Founded in 1987 by President<br />

Colleen J. Bull, ReCorp offers creative relocation<br />

solutions for companies domestically and<br />

internationally. Bull was born and raised here in<br />

<strong>Omaha</strong>, a proud graduate of Burke High School.<br />

A licensed real estate broker since 1980, her<br />

professional background includes successful<br />

ventures in the areas of property management,<br />

commercial property sales and leasing,<br />

residential sales, apartment management and<br />

national account responsibilities for a major<br />

relocation firm.<br />

Since January 2002, Bull has broadened<br />

the range of services to ReCorp’s customers by<br />

purchasing an <strong>Omaha</strong> apartment building and<br />

converting it into upgraded corporate suites<br />

for temporary housing use. Future plans for<br />

ReCorp include a new business venture in<br />

which Bull is participating in a limited<br />

partnership to construct an 80 plus room<br />

hotel located in Northwest <strong>Omaha</strong>.<br />

Bull’s father, Waldo “Mac” McIntyre, with<br />

Colleen’s mother, Veronica, close by his side,<br />

owned and operated a commercial printing<br />

business, Gate City Printing Company, in<br />

<strong>Omaha</strong> for fifty years sharing their work ethic<br />

and service philosophy with their daughter,<br />

which served to instill those values that<br />

continue as the cornerstones of the ReCorp<br />

mission statement. Bull is now preparing her<br />

son, Ryan Jones, who is an officer in the firm,<br />

to eventually take over the reins of ReCorp<br />

and continue the legacy that began so many<br />

years ago. The “family” touch is what<br />

separates ReCorp from others serving this<br />

market niche.<br />

Consistency in providing high quality and<br />

unique service levels has been the key to<br />

ReCorp’s growth and success. Tailor-made<br />

solutions for each client offers companies the<br />

ability to create a partnership with their<br />

Human Resource function in delivering the<br />

best possible outcome for the relocating<br />

employees being served. Very few companies<br />

deliver such customized services, including:<br />

• City orienation tours for the entire family;<br />

• A strategic plan for the marketing and sale of<br />

the client’s current home as well as for<br />

identifying permanent housing here in <strong>Omaha</strong>;<br />

• Complete VIP apartment suite services,<br />

including facilities owned and operated by


ReCorp as well as over sixty locations<br />

throughout the <strong>Omaha</strong> metropolitan area.<br />

All suites are full residential apartments,<br />

tastefully furnished, with kitchenware,<br />

linens, housekeeping services and many<br />

other amenities;<br />

• Temporary housing and rental housing;<br />

• Assistance in contracting for and planning<br />

the client’s move;<br />

• Spousal employment search assistance;<br />

• And complete coordination of every aspect<br />

of the relocation process, working with<br />

both the company and the employee.<br />

Relocation involves companies spending<br />

hard-earned dollars to move good people and<br />

their families. ReCorp’s entire process has been<br />

developed to minimize the expense as well as<br />

the stress of this critical event for all concerned.<br />

ReCorp gets people back to work faster, by<br />

taking charge of all the details that eat away at<br />

the employee’s time and productivity.<br />

Since securing First Data Corporation as its<br />

first corporate client back in 1987, ReCorp<br />

has experienced phenomenal growth,<br />

working with many of the major companies<br />

here in <strong>Omaha</strong> and throughout the country.<br />

Today the firm employs 13 people in <strong>Omaha</strong>,<br />

2 in Scottsdale, Arizona, and 2 in Las Vegas,<br />

Nevada. Professional affiliations include<br />

membership in the Employee Relocation<br />

Council (ERC) and the Association of Interim<br />

Housing (AIHP). Individually, Bull serves on<br />

the board of directors for Big Brothers and<br />

Big Sisters.<br />

This success story is the result of hard<br />

work, dedication to customer needs,<br />

unparalleled service and a commitment to<br />

achieve the firm’s goals and objectives. This<br />

“home grown” company plans on serving its<br />

clients for many years to come. Anyone<br />

needing relocation assistance would be well<br />

served by utilizing the expertise and broad<br />

array of services provided by ReCorp.<br />

ReCorp’s slogan says it best: “You take care of<br />

the job; we’ll take care of the rest.”<br />

To learn more about ReCorp, please visit<br />

the ReCorp Corporate Relocation Services,<br />

Inc. website at www.rcorp.com.<br />

✧<br />

Above: The lobby of ReCorp Corporate<br />

Relocation Services, Inc.<br />

Below: The conference room at ReCorp<br />

Corporate Relocation Services, Inc.<br />

THE MARKETPLACE<br />

135


SAPP BROTHERS<br />

HISTORIC OMAHA<br />

136<br />

Few success stories in Nebraska rival that<br />

of the Sapp Brothers: Ray, Lee, Dean, and Bill.<br />

Born and raised in southeast Nebraska, the<br />

four brothers and three sisters were raised in<br />

poverty during the Great Depression. Their<br />

father, Hurless, went broke in the cattle<br />

business and was forced to take a series of<br />

subsistence level jobs, including the WPA and<br />

sharecropping. The family moved constantly,<br />

rarely living more than a year in one<br />

ramshackle tarpaper farmstead after another.<br />

Mother, Emily, the moral beacon and teacher<br />

of the family, refused to let the family move to<br />

town, believing that country ways and a rural<br />

environment were better character builders<br />

than anything the city could offer. Mother was<br />

right, and old-fashioned Christian values<br />

continue to define the family’s worldview.<br />

None of the seven brothers and sisters has<br />

been divorced. They grew up recognizing the<br />

value of a dollar and knowing that nothing<br />

substituted for hard work. The brothers, true<br />

to their upbringing, purchased a home for<br />

their parents and a car wash business in 1958<br />

to keep Hurless busy. Emily died in 1971 and<br />

Hurless in 1975.<br />

Business acumen runs strong in the Sapp<br />

family, and their varied backgrounds and<br />

work experience aided them in recognizing<br />

opportunities and making decisions. Ray and<br />

Bill sold insurance in Lincoln for years, and<br />

Lee started a frozen food business in 1952,<br />

later joined by Dean. In 1960 the Sapp<br />

Brothers’ partnership was formalized when all<br />

four brothers pooled their savings or<br />

borrowed money and purchased a Ford<br />

dealership in Ashland for $25,000. Banks<br />

were more willing to loan money to a large<br />

partnership than individuals, and the brothers<br />

took advantage of the opportunity. Shrewd<br />

business insight and treating customers as<br />

guests have resulted in a homespun business<br />

empire that has become a national player. In<br />

1963 the brothers opened a Ford automobile<br />

and truck dealership in Blair, Nebraska run by<br />

brother Dean. Sapp Bros. GMC and Sapp<br />

Bros. Leasing in <strong>Omaha</strong> were opened in 1965.<br />

Dean now manages Sapp Brothers Truck Sales<br />

and ran the Donkey Farm, a used truck and<br />

trailer business that has since been sold. Bill is<br />

in charge of the truck stops and petroleum<br />

product sales. Brother Ray, the oldest, was in<br />

charge of DBR Leasing until his death in<br />

1995. Brother Lee oversees a complex of<br />

business under Lee Sapp Enterprises such as a<br />

Ford-Mercury dealership in Ashland, a leasing<br />

company, and Sapp Bank in <strong>Omaha</strong>.<br />

The Sapp brothers are known for their<br />

foresight, but perhaps their shrewdest<br />

decision was the purchase of fifty-four acres<br />

on the northwest corner of Interstate 80 and<br />

Highway 50 in 1966. As the property


appreciated, it was sold off to other<br />

businesses, and only a few prime acres remain<br />

under the brothers’ control. All agree that<br />

business on a major traffic artery is essential<br />

to success. Dean recounts an apocryphal story<br />

regarding the town of De Soto Bend’s rejection<br />

of the railroad in favor of boat traffic on the<br />

Missouri River, which subsequently fueled the<br />

growth of <strong>Omaha</strong> and caused the decline of<br />

De Soto Bend when the riverboat industry<br />

died out.<br />

In 1971 the first of fifteen Sapp Bros. Truck<br />

Plazas opened at I-80 and Highway 50 with<br />

its landmark coffeepot water tower. Bill had<br />

the idea for the coffeepot, and the logo has<br />

become one of the most recognizable<br />

attractions on the I-80 interstate system.<br />

Purchased for salvage from the old South<br />

<strong>Omaha</strong> Armour plant, the coffeepot is clearly<br />

visible from miles away. And customers know<br />

what to expect when they arrive.<br />

A newsletter by brother Bill greets the<br />

customer and says, “I would like to mention a<br />

few items we do not sell! Namely, Playboy,<br />

Penthouse and other pornographic materials.<br />

We also do not sell beer or alcoholic beverages.<br />

You will also note that we do not offer the lookalike<br />

upper and downer drugs.” The first truck<br />

stop built in 1971 features the Roadside<br />

Chapel, dedicated to parents Hurless and<br />

Emily. At last count there were 15 Sapp Bros.<br />

Truck Plazas, beginning in Pennsylvania,<br />

stretching along I-80 to Utah. Sapp Bros. is also<br />

the largest petroleum jobber in the state, selling<br />

and delivering fuel oils, gasoline, propane,<br />

ethanol, and diesel and motor oils with a fleet<br />

of trucks that are always on the roads. With<br />

revenue in the millions every year, Sapp Bros.<br />

predicts 5 to 10 percent annual growth.<br />

Individually and as a group, Sapp Bros.<br />

have been very generous to Nebraska causes.<br />

All four are big supporters of the University of<br />

Nebraska at Lincoln and <strong>Omaha</strong> athletic<br />

teams. The $15-million Campus Recreation<br />

Center at UNL is dedicated to Lee and Helene<br />

Sapp. Sizeable contributions have also found<br />

their way to the Mavericks at UNO. The<br />

brothers have donated substantial sums to<br />

Mahoney State Park, the <strong>Omaha</strong> Henry<br />

Doorly Zoo, and to the Strategic Air and Space<br />

Museum. Lee Sapp has sponsored over eighty<br />

children to attend state and private colleges.<br />

All the brothers have volunteered time<br />

and served on various boards of directors in<br />

the community.<br />

✧<br />

Sketches and a photo of the landmark coffee<br />

pot watertower at the first Sapp Brothers<br />

Truck Plaza in 1971.<br />

THE MARKETPLACE<br />

137


CANDLEWOOD<br />

SUITES<br />

✧<br />

Above: Dusk falls on Candlewood Suites.<br />

Below: “The Cupboard,” Candlewood’s<br />

twenty-four-hour-day convenience store.<br />

HISTORIC OMAHA<br />

138<br />

Candlewood Suites is no ordinary hotel.<br />

Designed for travelers whose business keeps<br />

them in town for several days, it’s a place<br />

where they can put their family pictures on<br />

their desk and bring their favorite CDs to play<br />

in their room.<br />

Founded in 1995 by Jack DeBoer, in partnership<br />

with the Doubletree Hotel Chain,<br />

Candlewood Suites is DeBoer’s most recent<br />

business venture. DeBoer pioneered the<br />

extended-stay concept back in 1975 when he<br />

created the Residence Inn Hotel Chain. He<br />

sold the chain to Marriott in 1990 but kept<br />

his hand in the business by helping to create<br />

both the Summerfield Suites and the<br />

Cambridge Suites Hotel chains.<br />

Candlewood opened their hotel in <strong>Omaha</strong><br />

in November 1996. The 130-unit hotel, located<br />

at 360 South 108th Avenue in the Old Mill<br />

area, offers its residents a home away from<br />

home. Each room includes a fully equipped<br />

kitchen, including a microwave, full-size<br />

refrigerator with icemaker, two-burner range,<br />

dishwasher, and coffee maker and dining and<br />

cooking utensils. All the rooms include an<br />

iron and ironing board. There is also access to<br />

free laundry machines and same day drycleaning<br />

services.<br />

Candlewood is designed with the business<br />

traveler in mind, so it includes many in-room<br />

business amenities. For business people tired<br />

of the small, cramped workspaces that most<br />

hotels offer, Candlewood includes an oversized<br />

desk and executive chair. They also know that<br />

prompt and accurate communication is crucial<br />

for the business traveler. That’s why they offer<br />

personalized voice mail. In addition, each<br />

room has two telephone lines and hookups for<br />

laptop computers. Local calls are free and long<br />

distance calls are discounted.<br />

One of the many challenges that business<br />

travelers face is how to stay in shape when<br />

they’re hundreds of miles away from their<br />

health club. Candlewood solves this problem


y providing their residents with an on-site<br />

workout facility complete with treadmills,<br />

exercise bikes, stepping machines and weights.<br />

Candlewood hasn’t forgotten those<br />

residents who just want to relax after a<br />

grueling day on the road. Each resident’s room<br />

is provided with a CD player and a twentyfive-inch<br />

television. Residents can enjoy their<br />

favorite CDs or videos they brought with<br />

them or select something from Candlewood’s<br />

free library of CDs and videos.<br />

A studio suite is 350 square feet and the onebedroom<br />

suite is 525 square feet with separate<br />

living and sleeping rooms. To protect resident’s<br />

privacy, housekeeping is performed once a week<br />

and the suite is kept stocked with an extra<br />

supply of towels and face cloths. Security has<br />

become an important issue, especially with so<br />

many female executives now traveling, so<br />

Candlewood has installed monitors above<br />

outside doors and in the hallways.<br />

It’s precisely this customer-oriented<br />

approach that fuels the success of<br />

Candlewood. Customer surveys show that<br />

high levels of service, and attention to detail,<br />

are what separate them from other hotel<br />

chains. DeBoer says his company puts an<br />

emphasis on screening recruits at the hiring<br />

stage. “If you spend 80 percent of your effort<br />

and time on hiring good people, you only<br />

have to spend twenty percent of your time<br />

training them.” This emphasis pays off in<br />

other ways as well. According to DeBoer,<br />

Candlewood’s turnover rate among line-level<br />

and mid-level management employees, is half<br />

that of the industry norms.<br />

The attention to detail is evident in<br />

everything that Candlewood does. James<br />

Roos, the company’s president and chief<br />

operating officer, says there are no $2 candy<br />

bars in the room’s refrigerators. “Doesn’t that<br />

just drive you nuts to find those,” he said. In<br />

contrast, Candlewood offers its guests “The<br />

Cupboard” a small convenience store that’s<br />

open twenty-four-hours a day and operates on<br />

the honor system. Residents can find anything<br />

from an inexpensively priced candy bar and<br />

soda pop that costs only twenty-five cents, to<br />

frozen dinners, toothbrushes and soap. You<br />

can either pay cash or charge it to your room.<br />

Founder Jack DeBoer considers “The<br />

Cupboard” a great example of the trust that<br />

permeates his business philosophy. “We’ve seen<br />

three of our competitors copy it, and all three<br />

have locked it up,” he said. “Nobody gets any<br />

atta-boys for making profit in ‘The Cupboard.’”<br />

We want to break even. We are not in the grocery<br />

business. We are in the lodging business.”<br />

DeBoer says the extended stay concept boils<br />

down to sales and service. “We know who our<br />

customer is. We know what our customer will<br />

pay. We know what our customer wants. And<br />

the neat thing is, our customers need a room<br />

for the night, they need a suite for thirteen<br />

days, and they want to stay.”<br />

Including franchisees, there are currently<br />

more than one hundred Candlewood Suites<br />

Hotels, each operating under the simple<br />

premise of customer service above all else.<br />

✧<br />

Above: An interior shot of one of<br />

Candlewood’s “Executive Suites.”<br />

Below: The main entrance to<br />

Candlewood Suites.<br />

THE MARKETPLACE<br />

139


FRINGES<br />

HAIR SALON<br />

✧<br />

Above: Carol Cole and Troy Davis, partners<br />

in Fringes Hair Salon.<br />

COURTESY OF DOUGLAS GUNDER, PHOTOGRAPHER, 2003.<br />

Below: Fringes encourages its employees to<br />

update their own personal styles and be<br />

ready to encourage clients to take chances<br />

with their looks, as well.<br />

COURTESY OF DOUGLAS GUNDER, PHOTOGRAPHER, 2003.<br />

HISTORIC OMAHA<br />

140<br />

As a native Midwesterner, Fringes Hair<br />

Design founder and co-owner Carol Cole is<br />

no stranger to hard work. Her parents, just<br />

teenagers when they got married, still<br />

managed to pay off the family farm in just ten<br />

years. This same focused work ethic has<br />

enabled Carol to not only open her own hair<br />

salon, but expand the business to two<br />

locations and remain on Salon Today’s list<br />

of the two hundred fastest growing salons<br />

in America for three years in a row. Cole<br />

credits the warmth and openness of the<br />

<strong>Omaha</strong> community for much of her success,<br />

saying, “<strong>Omaha</strong> has allowed me to realize<br />

my dreams.”<br />

Carol has been living this dream for over a<br />

quarter of a century now, starting with<br />

coming to <strong>Omaha</strong> to attend Capitol School of<br />

Hair Styling. <strong>Omaha</strong> has some of the best hair<br />

styling schools in the country, and many<br />

young hopefuls, like Cole, come to the city<br />

just to attend these schools. After graduating,<br />

Cole worked as a stylist, never losing sight of<br />

her plan to one day own her own salon.<br />

That day came in 1993, when Fringes Hair<br />

Design first opened its doors. A year later, in<br />

1994, the salon moved to its current location<br />

at 15821 West Dodge Road. Shortly after they<br />

relocated, Cole remodeled the salon to<br />

accommodate their growing business,<br />

creating room for offering additional services<br />

(including manicures, pedicures and waxing)<br />

and retail space, and to create a more<br />

accessible atmosphere for their clientele.<br />

And they just kept growing. In 1999, Cole<br />

opened the second Fringes Salon at Tenth and<br />

Jackson in the Old Market with employee<br />

Troy Davis as her partner. After just one year,<br />

that salon expanded, doubling its space to<br />

accommodate its rapidly growing business.<br />

The clientele differs between the two salons,<br />

with the west salon drawing more families<br />

and the downtown location serving more<br />

travelers and business professionals.<br />

What’s the secret to Fringes’ success?<br />

Perhaps the best way to sum it up is by using<br />

the language of the Salon’s brand: Fringes is<br />

“EDGEWORTHY.” EDGEWORTHY means<br />

Fringes is a progressive salon, always<br />

prepared to give clients the newest and the<br />

latest. EDGEWORTHY is all about change. It’s<br />

about keeping up with the latest trends and<br />

techniques, about having stylists who are<br />

constantly updating their own styles and are<br />

ready to encourage clients to take chances<br />

with their looks, to try something different.<br />

The brand captures the essence of<br />

“EDGEWORTHY” with advertisements asking<br />

viewers questions like “Ready to Jump?” and<br />

“R U Ready for STR8?”<br />

When clients come to Fringes ready to<br />

jump, they never need to worry about<br />

whether their stylist is ready to jump along<br />

with them. In addition to looking for stylists<br />

who are self-motivated, upbeat and willing to


work as part of a team, Cole and Davis have<br />

developed an extraordinary education<br />

program to keep their team on the cutting<br />

edge of hair design. When new stylists join<br />

the Fringes family, they go through<br />

EDGEWORTHY Education, learning not just<br />

styling techniques, but also the company’s<br />

brand and team approach to business.<br />

Fringes internal brand training introduces<br />

stylists to the Fringes brand soul: Its people’s<br />

passions, its culture’s values, and its vision for<br />

the future.<br />

“Our people’s passions: We design without<br />

boundaries! Our culture’s values: We explore<br />

the diversity in our team and our clients. Our<br />

vision for the future: We inspire what’s<br />

beyond the fringe.”<br />

Ongoing education is definitely a passion<br />

for the Fringes team. Davis teaches for Rusk,<br />

one of the fastest-growing haircare manufacturers<br />

in the world. After he learns new<br />

techniques, he shares his knowledge with the<br />

rest of the team. Stylists are encouraged to use<br />

the Internet and current technology to keep<br />

up with trends across the country and the<br />

world. Instead of waiting several months for a<br />

trend to reach the Midwest, the Fringes’ team<br />

knows about each trend as it happens and is<br />

ready to offer their customers the very latest<br />

in hair design and personal care. Davis and<br />

Cole have developed a world-class ongoing<br />

training program that keeps stylists up to date<br />

by bringing in industry specialists to<br />

demonstrate techniques, as well as holding<br />

weekly classes to teach the team everything<br />

from business processes to leadership skills,<br />

to tools for personal happiness and work/<br />

life balance.<br />

Cole and Davis are as committed to their<br />

community as they are to their clients and<br />

their team. They frequently donate products<br />

and services for “give-aways” for local charities<br />

and community organizations. They<br />

participate in an annual “Cut-A-Thon” to<br />

benefit the Nebraska Aids Project. And they<br />

are long-time contributors to “Locks of Love,”<br />

a program that makes hairpieces for children<br />

under the age of eighteen who have lost their<br />

hair due to chemotherapy or Alopecia Areata.<br />

So what’s next? Continued success and<br />

more growth. Cole and Davis are currently<br />

investigating a site for a third Fringes location<br />

in Southwest <strong>Omaha</strong>. In fact, Cole tells us not<br />

to be surprised if Fringes has salons across the<br />

country someday in the not too distant future.<br />

The EDGEWORTHY concept, commitment to<br />

clients and team approach used by Fringes is<br />

an idea the rest of the country seems ready to<br />

embrace. A charge that may just be led by<br />

Cole’s children—with a son who is a stylist, a<br />

daughter currently working as a stylist in<br />

Chicago, and another daughter finishing up a<br />

degree in accounting, the Fringes family is<br />

poised for continued growth with no danger<br />

of compromising their team approach. This is<br />

definitely a company to watch!<br />

For more information, please visit<br />

www.fringessalon.com.<br />

✧<br />

Above: Troy Davis teaches for Rusk, one of<br />

the fastest-growing haircare manufacturers<br />

in the world.<br />

COURTESY OF DOUGLAS GUNDER, PHOTOGRAPHER, 2003.<br />

Below: EDGEWORTHY is the Fringes’<br />

brand. Fringes prides itself on keeping<br />

informed of the latest techniques, trends,<br />

styles, and products.<br />

COURTESY OF DOUGLAS GUNDER, PHOTOGRAPHER, 2003.<br />

THE MARKETPLACE<br />

141


✧<br />

Woodmen employees pose in front of their<br />

headquarters office at Fifteenth and Howard<br />

Streets in 1905.<br />

WOODMEN OF THE WORLD<br />

LIFE INSURANCE SOCIETY<br />

Farmers had barely recovered from the<br />

blizzard of 1888 when the drought of the<br />

early 1890s took hold. Even in Douglas<br />

County’s fertile bottomland, total crop failure<br />

became the rule rather than the exception. It<br />

didn’t seem to be an auspicious time to create<br />

a new fraternal society.<br />

But none of that deterred Joseph Cullen<br />

Root. He had recently moved to <strong>Omaha</strong> and<br />

saw a bright future for this bustling river town,<br />

which, from its beginnings 40 years earlier,<br />

had grown to a city of 80,000 people. Root<br />

decided that this was the place to create the<br />

kind of organization he had long imagined.<br />

On June 6, 1890, in the Paxton Hotel at<br />

Fourteenth and Farnam Streets, Root founded<br />

Woodmen of the World Life Insurance<br />

Society. Root and business associates from 10<br />

states met to establish the structure and<br />

mission of the new fraternal society.<br />

Root’s idea for the name “Woodmen” is<br />

thought to have come from a sermon he heard<br />

years earlier that mentioned “woodsmen<br />

clearing away the forests to build homes for<br />

their families.” Root wanted to build an<br />

organization that would shelter its members<br />

with life insurance protection and also reach<br />

out to help others in the spirit of brotherhood<br />

and fraternalism.<br />

The new Society began business operations<br />

a short time later in a one-room office in a<br />

building at 15th and Howard Streets known<br />

as the Sheely Block. Woodmen grew rapidly<br />

and by 1901, the Society boasted a<br />

membership of more than 194,000. By 1910,<br />

that number had tripled to almost 600,000.<br />

In addition to providing life insurance for its<br />

members, Woodmen promoted fraternalism in<br />

a variety of ways. One of its earliest efforts, in<br />

1903, was to create a youth program called<br />

Boys of Woodcraft that emphasized outdoor<br />

activities. Today, the program is known as<br />

Woodmen Rangers ® , and includes more than<br />

123,000 boys and girls who participate in<br />

many fun and educational activities.<br />

In 1912, Woodmen moved to its new<br />

headquarters at Fourteenth and Farnam<br />

Streets. The nineteen-story Woodmen of the<br />

World Building was the tallest office structure<br />

between Chicago and the West Coast.<br />

With an eye to the future, Woodmen<br />

founded one of the nation’s first radio stations<br />

in 1923. Originally called WOAW, it was<br />

renamed WOW (Woodmen of the World) in<br />

1926. In the beginning, the station only<br />

broadcast a few hours a day, from studios<br />

located on the top floor of Woodmen’s<br />

headquarters. In 1927, WOW joined the new<br />

NBC radio network.<br />

Woodmen later sold the station to Meredith<br />

Publishing of Des Moines, Iowa, and in 1947,<br />

used the proceeds to establish a National<br />

Fraternal Service Fund to help its lodges<br />

conduct civic and charitable activities in their<br />

local areas. That same year, Woodmen<br />

instituted a Patriotic Program featuring the<br />

presentation of U.S. flags to schools, churches<br />

and other civic organizations. The program,<br />

which continues today, also includes the<br />

presentation of American Patriot’s Handbooks<br />

to schools and to newly naturalized citizens;<br />

and awards to students for proficiency in<br />

American history. A milestone was reached in<br />

2001 as Woodmen passed the one-million<br />

mark of U.S. flags presented.<br />

By the mid-1960s, with the Society’s<br />

membership steadily growing, it was clear<br />

that Woodmen needed a more spacious<br />

headquarters. In 1966, ground was broken for<br />

the Woodmen Tower. The work was<br />

HISTORIC OMAHA<br />

142


completed in 1969 and at thirty stories,<br />

Woodmen’s headquarters was once again the<br />

tallest building between Chicago and the<br />

Pacific Ocean. Woodmen’s decision to build<br />

its new headquarters in the city’s central<br />

business district is often credited for paving<br />

the way for the revival of downtown <strong>Omaha</strong>.<br />

Today, in addition to their insurance<br />

coverage, Woodmen members receive many<br />

value-added benefits and participate in a<br />

variety of social, patriotic and charitable<br />

activities. Woodmen member benefits include<br />

a catastrophic illness benefit, financial<br />

assistance for orphans, newborn benefit,<br />

prescription savings card and a home loan<br />

mortgage program.<br />

Fraternal activities include monthly lodge<br />

meetings; taking part in communityimprovement<br />

projects; educational and social<br />

programs for Woodmen youth and senior<br />

members; and promoting patriotism.<br />

In 1998, Woodmen teamed up with the<br />

American Red Cross to create Disaster Action<br />

Teams in communities across America.<br />

Working with their local Red Cross chapters,<br />

team members are trained to quickly respond<br />

to a wide variety of disaster situations. More<br />

than 1,600 Woodmen members currently<br />

serve on 157 Disaster Action Teams<br />

nationwide. In addition, Woodmen supports<br />

the American Red Cross with equipment,<br />

supplies and the use of Woodmen facilities as<br />

training centers and disaster relief sites.<br />

Woodmen’s product<br />

portfolio includes whole<br />

life, flexible premium life<br />

and term life insurance,<br />

cancer insurance, hospital<br />

supplement insurance,<br />

long term care insurance<br />

and annuities. In 2001,<br />

the Society expanded the<br />

range of financial<br />

products and services it<br />

can provide through the<br />

creation of Woodmen<br />

Financial Services, Inc., a<br />

wholly owned subsidiary.<br />

With a focus on<br />

serving its members,<br />

their families and the<br />

communities in which they live, Woodmen<br />

has become one of the nation’s leading<br />

fraternal benefit societies. For more than 113<br />

years, the Society has held true to the simple<br />

premise that by strengthening families, you<br />

can strengthen a nation.<br />

With more than 825,000 members holding<br />

life insurance in force of $32 billion,<br />

Woodmen is poised to play an even greater<br />

role in the lives of American families in the<br />

twenty-first century.<br />

✧<br />

Left: Woodmen lodge members present a<br />

U.S. flag to <strong>Omaha</strong>’s Technical High<br />

School in 1949 as part of the Society’s<br />

Patriotic Program.<br />

Below: Upon its completion in 1969, the<br />

thirty-story Woodmen Tower was the tallest<br />

building between Chicago and the<br />

West Coast.<br />

THE MARKETPLACE<br />

143


BAIRD HOLM<br />

It is my honest belief that those who do<br />

work for others do not believe they are<br />

doing anything out of the ordinary course of<br />

life…. Service is the great thing. It should<br />

be practiced in business by professionals and<br />

corporations, not to help the success of<br />

business but to help humanity.<br />

— C. S. Montgomery, 1923,<br />

upon his retirement.<br />

✧<br />

The above painting hangs in Baird Holm’s<br />

main lobby area on the fifteenth floor of the<br />

Woodmen Tower. Painted by Hal Holoun, a<br />

Nebraska native, it is a view of the current<br />

<strong>Omaha</strong> skyline overlooking the Missouri<br />

River, facing west. Holoun stated that he<br />

attempts to “capture the core of the<br />

experience—abstracting or distilling light<br />

and form until some sort of balance occurs<br />

between the painting, and what inspired<br />

the painting.”<br />

HISTORIC OMAHA<br />

144<br />

The Firm is proud to be a part of the<br />

history of the region and proud to continue<br />

the legacy of service and excellence of its<br />

founders through the sixty-one attorneys who<br />

now comprise Baird, Holm, McEachen,<br />

Pedersen, Hamann & Strasheim LLP.<br />

Baird Holm traces its history to three<br />

pioneer <strong>Omaha</strong> law firms, founded<br />

respectively in 1873, 1878, and 1887. All had<br />

long histories of quality lawyers, high ethics,<br />

and service to clients and the community. On<br />

November 1, 1873, C. S. Montgomery, along<br />

with his father, General Milton Montgomery,<br />

founded the law firm Montgomery & Son. The<br />

firm of Young, Holm, McEachen & Hamann<br />

was a continuation of Montgomery & Son.<br />

In 1878, Henry D. Estabrook and Richard S.<br />

Hall founded a law firm which later became<br />

Wells, Martin & Lane, and which merged in<br />

1955 with a firm founded in 1887, originally<br />

known as Holmes, Wharton & Baird and then<br />

known as Baird & Baird. In 1970, these<br />

traditions came together with the merger of<br />

Lane, Baird, Pedersen & Haggart, with Young,<br />

Holm, McEachen & Hamann to form the<br />

current Firm.<br />

Baird Holm’s history is woven into the<br />

history of the city, the state, and the region. A<br />

member of the firm helped organize and then<br />

served as general counsel for the corporation<br />

which organized the Trans-Mississippi and<br />

International Exposition in <strong>Omaha</strong> in 1898.<br />

A member of the firm participated in revising<br />

the original 1867 Nebraska Constitution in<br />

1920, which continues in place today.<br />

Members of the firm counseled individuals<br />

and businesses that helped shape the<br />

region. Its members have been active<br />

in many civic, charitable, and professional<br />

organizations and have served in numerous<br />

leadership roles in state and <strong>Omaha</strong><br />

bar associations and national associations<br />

of lawyers.<br />

The legacy of one of Baird Holm’s<br />

founders, Winthrop Lane, lives on today<br />

through the Winthrop and Frances Lane<br />

Foundation, which annually awards<br />

scholarships in equal amounts to<br />

students at the University of<br />

Nebraska College of Law and the<br />

Creighton University Law School,<br />

and which also supports projects<br />

to advance the legal profession<br />

in general.<br />

Today’s firm looks much different<br />

than in the days of its founders.<br />

High-speed computers have replaced<br />

typewriters. Long rows of legal<br />

reference materials are being replaced<br />

with a variety of computer-assisted<br />

research capabilities specific to the<br />

attorney’s and client’s needs. The<br />

legal secretary and paralegal support<br />

attorneys with a variety of<br />

increasingly complex skills. Today’s<br />

litigators use sophisticated computerized<br />

litigation and document<br />

management systems that allow them to<br />

instantly call up quotes from mountains<br />

of depositions. Instead of waiting months<br />

for new cases to be printed and mailed, the<br />

firm’s lawyers now have almost instant access<br />

to new cases and rulings through internetbased<br />

services.<br />

Baird Holm’s services have also changed<br />

and expanded. The firm has expanded<br />

beyond its <strong>Omaha</strong> base to serve regional and<br />

national clients in a broad range of specialties.<br />

Practice specialties, unknown until recent<br />

times, have emerged to meet client needs.<br />

Today’s Baird Holm is a broad general practice


law firm with lawyers who practice in<br />

virtually every legal specialty.<br />

Baird Holm continues to recognize that its<br />

continued long-term success ultimately<br />

depends on the personal capabilities, legal<br />

experience, and integrity of its individual<br />

attorneys. The firm has consistently sought to<br />

recruit and retain attorneys of exemplary<br />

character, with distinguished academic<br />

records and exceptional legal abilities, from<br />

a large number of law schools throughout<br />

the country.<br />

Baird Holm lawyers are licensed to practice<br />

in several states other than Nebraska (several<br />

are licensed to practice in Iowa), and Baird<br />

Holm is the exclusive Nebraska law firm<br />

selected as an affiliate of Lex Mundi, an<br />

international network of law firms. This<br />

affiliation enables the firm to offer access to<br />

legal services throughout the United States<br />

and in eighty-three other countries.<br />

Baird Holm’s clients range from large<br />

public institutions and publicly traded<br />

companies to small family-owned businesses,<br />

start-up companies, and individuals.<br />

Baird Holm, while steeped in the history of<br />

<strong>Omaha</strong>, Nebraska, and the region, keeps its eye<br />

focused on the future. It does so by continuing<br />

to be guided by the principles of its founders:<br />

• Quality lawyers with technical expertise;<br />

• High ethical standards;<br />

• A commitment of personalized service<br />

to clients;<br />

• A commitment of service to the community;<br />

• A commitment to grow and expand to serve<br />

clients with knowledge and experience in a<br />

broad spectrum of areas of the law;<br />

• Accurate, timely and cost-effective legal<br />

advice and representation; and<br />

• A desire to be known by clients as key<br />

resources in the management and conduct<br />

of their business and personal affairs.<br />

✧<br />

Above: This historic photo is a view of the<br />

<strong>Omaha</strong> skyline looking east toward the<br />

Missouri River, in the late 1860s. The white<br />

picket fence in the foreground of the picture<br />

marks the west side of Seventeenth Street.<br />

The wide dirt road on the right is Farnam<br />

Street. Copied by Louis R. Bostwick in 1912,<br />

it shows the approximate location of where<br />

the Woodmen Tower stands today.<br />

Montgomery & Son was established in<br />

Lincoln in 1873, a few years after this photo<br />

was taken, and moved to <strong>Omaha</strong> in 1879.<br />

Below: One of Baird Holm’s conference<br />

rooms houses a collection of historic<br />

photos of some of the firm’s founding<br />

members. Photos of the current firm<br />

attorneys can be found on the firm’s<br />

website, www.bairdholm.com.<br />

THE MARKETPLACE<br />

145


FIRST<br />

NATIONAL<br />

BANK<br />

✧<br />

Above: First National of Nebraska is the<br />

leading banking organization across the<br />

state. Its bank building in North Platte<br />

evidences its commitment to Nebraska.<br />

COURTESY OF AND © JEFFREY BEBEE.<br />

Below: Bruce R. Lauritzen, chairman of<br />

First National Bank.<br />

Opposite, top: Pictured from left are John F.<br />

Davis, co-chariman; John R. Lauritzen, cochairman;<br />

and F. Phillips Giltner, president<br />

of First National Bank, who in 1971 set the<br />

stage for the bank and Hilton Hotels to<br />

begin the development projects that continue<br />

today throughout the bank’s campus.<br />

Opposite, bottom: At forty-stories and 633<br />

feet high, the First National Tower has<br />

redefined the <strong>Omaha</strong> skyline. The structure<br />

is the highlight of First National’s expansive<br />

office and technology district<br />

in downtown <strong>Omaha</strong>.<br />

COURTESY OF MICHAEL KLEVETER. © JOCK POTTLE/ESTO.<br />

HISTORIC OMAHA<br />

146<br />

In an industry characterized by megamergers<br />

and ever-changing marquees, First<br />

National Bank is proud to have a history<br />

and a name that dates back nearly 150 years.<br />

Built upon humble beginnings in 1857,<br />

First National’s rise to prominence parallels<br />

<strong>Omaha</strong>’s growth from a tiny village housing<br />

a few hardy pioneers to a thriving metropolitan<br />

city.<br />

First National’s story is also the saga of<br />

three industrious families—Kountze, Davis,<br />

and Lauritzen—who built the company from<br />

a small operation in a wood-frame building<br />

near the edge of the Missouri River into a<br />

nationwide multi-billion-dollar success story.<br />

The bank’s well-established culture of<br />

providing personalized customer service and<br />

innovative quality products has garnered it a<br />

reputation as the leading banking institution<br />

in the region.<br />

The First National Bank story begins in<br />

1857 during a period known as the “wildcat<br />

banking” era. Four young brothers from Ohio,<br />

led by Augustus and Herman Kountze,<br />

established a bank built on trading gold dust<br />

and buffalo hides.<br />

Noted <strong>Omaha</strong>n and investor Edward<br />

Creighton served as the bank’s first president.<br />

During the nineteenth century, under the<br />

Kountze and Creighton leadership, the bank<br />

worked hard to enhance the city’s business and<br />

cultural growth by supporting such projects as<br />

the <strong>Omaha</strong> Stockyards, the Trans-Mississippi<br />

and International Exposition of 1898, and<br />

Creighton University. Community involvement<br />

continues to be a guiding principle of<br />

First National Bank’s business philosophy.<br />

In 1914, Herman Kountze’s brother-in-law,<br />

F. H. Davis, assumed the presidency. In 1916<br />

First National constructed its new headquarters,<br />

a “skyscraper” of fourteen stories<br />

located at Sixteenth and Farnam Streets. F. H.<br />

Davis’s son and successor, T. L. Davis,<br />

demonstrated the innovation and foresight<br />

typical of First National’s leadership when he<br />

established a consumer credit corporation<br />

during the 1930s. While other banks at that<br />

time specialized in lending to commercial<br />

clients, First National built a thriving business<br />

handling auto, coal, home repair and other<br />

installment loans for a large number of<br />

middle-income consumers, thus creating a<br />

lasting retail lending culture.<br />

In the 1940s John Lauritzen joined his<br />

brother-in-law John Davis, son of T. L. Davis,<br />

at the company. Lauritzen was eager to build<br />

a national business—one that would stretch<br />

far beyond <strong>Omaha</strong>. His greatest contribution<br />

to First National was his pioneering and<br />

promotion of the bank’s credit card business.<br />

Starting in 1953, this innovative product was<br />

John’s “baby,” which grew up to become two<br />

nationwide businesses: card issuing and<br />

merchant processing.<br />

Also in 1953 John Davis became the third<br />

generation of the Davis family to serve as


president. Bruce Lauritzen, the bank’s current<br />

chairman, is the fifth generation of his family<br />

to serve First National Bank. He carries on a<br />

tradition of providing quality products with<br />

innovative technology and superior customer<br />

service.<br />

First National Bank’s holding company,<br />

First National of Nebraska, is one of the<br />

largest bank holding companies<br />

headquartered west of the Mississippi River.<br />

Organized in 1968, First National of<br />

Nebraska’s managed assets have grown more<br />

than 65-fold since its founding. Today, First<br />

National and its affiliates have $13 billion in<br />

managed assets and 6,500 employee<br />

associates located across the United States.<br />

Primary banking offices are located in<br />

Nebraska, Colorado, Illinois, Kansas, South<br />

Dakota and Texas. First National is also one of<br />

the nation’s largest in-house bank processors<br />

of merchant credit card transactions, one of<br />

the fifteen largest bank issuers of Visa<br />

and MasterCard cards, a top twenty processor<br />

of automated clearinghouse transactions, and<br />

one of the region’s largest providers of cash<br />

management services.<br />

As the new century unfolds, First National<br />

of Nebraska continues to serve as a catalyst<br />

for the growth and development of the<br />

entire state. This is seen clearly with the<br />

company’s impressive buildings for First<br />

National Bank in North Platte, Platte Valley<br />

Bank in Kearney, and the First Bankcard<br />

Service Center in Wayne.<br />

The strength of First National’s<br />

commitment to Nebraska is further<br />

demonstrated by its $300-million redevelopment<br />

project in downtown <strong>Omaha</strong>. First<br />

National Bank’s Technology Center, a<br />

194,000-square-foot facility that processes<br />

more than $3 million in credit card<br />

transactions per hour, utilizes an independent<br />

power system that is the largest application of<br />

fuel cell technology in the world. Fuel cell<br />

technology allows First National to operate<br />

independently of the public utility grid,<br />

ensuring that the center will have<br />

uninterrupted computer-grade power twentyfour<br />

hours a day, seven days a week.<br />

“First National Bank is committed to the<br />

automation of currency. We are a major<br />

processor of checks, credit cards, and<br />

electronic transactions for millions of<br />

customers throughout the United States. We<br />

are determined that a customer will never be<br />

left standing at an ATM or denied a credit card<br />

purchase because our computers are down,”<br />

said Lauritzen.<br />

The 40-story, 633-foot-high First National<br />

Tower highlights the new First National<br />

Center, a nine-square-block office and<br />

technology district interconnected by a<br />

network of underground walkways. Work is<br />

also underway on a major sculpture project in<br />

downtown <strong>Omaha</strong> that, when completed, will<br />

be among the largest bronze monuments in<br />

the country.<br />

With its ongoing commitment to providing<br />

outstanding customer service and innovative<br />

products, plus its dedication to the<br />

community, there is no doubt that First<br />

National Bank will continue to be “The Bank<br />

<strong>Omaha</strong> Calls First.”<br />

THE MARKETPLACE<br />

147


HOMEWOOD<br />

SUITES BY<br />

HILTON<br />

HISTORIC OMAHA<br />

148<br />

Homewood Suites By Hilton, located at<br />

7010 Hascall Street in <strong>Omaha</strong> is no longer the<br />

special secret of hotel-weary families<br />

and well-traveled businessmen. Unlike its<br />

cheaper looking, box style counterparts,<br />

Homewood Suites are as pleasing to the eye<br />

as it is comfortable inside. As many<br />

generations of travelers have learned the hard<br />

way, an extended stay from home is best<br />

undertaken in a true “homelike” atmosphere.<br />

The property is a combination of Dutch lap<br />

siding and wainscot brick, with bay windows,<br />

towering chimneys, and mature trees.<br />

Numerous golf courses, nationally known<br />

restaurants, shopping centers, hospitals and<br />

<strong>Omaha</strong>’s Old Market are all within easy reach<br />

of Homewood Suites.<br />

Built by Harper Construction in August of<br />

1989 as an extended stay hotel, Homewood<br />

Suites has served with distinction the discerning<br />

traveler for nearly fifteen years. In 1998 the<br />

facility was sold to Bristol Hotels and Resorts. In<br />

2000, Six Continents Hotels of Atlanta, Georgia,<br />

a subsidiary of Felcor Lodging Trust in Dallas,<br />

Texas, assumed management of the day-to-day<br />

operations. Homewood Suites is franchised<br />

through Hilton Hotel Corporation of superior<br />

hotels, which include Hilton, Conrad,<br />

DoubleTree, Embassy Suites Hotels, Hampton<br />

Inn, Hampton Inn and Suites, Hilton Garden<br />

Inn, and Scandic Hotels—some of the finest,<br />

most notable names in the business that offer<br />

first class lodging worldwide<br />

Homewood Suites was designed to make the<br />

traveler feel as if they never left home. Privacy,<br />

convenience and comfort, the three mainstays of<br />

the American home, are its primary attraction.<br />

There are no “hotel rooms,” only suites, both<br />

one and two bedroom, just as the name implies.<br />

Every suite is attractively designed to include a<br />

living area with plenty of room to work or<br />

entertain. All quarters have fully equipped<br />

kitchenettes, and some have wood burning<br />

fireplaces. A separate, comfortable bedroom<br />

with a dressing area and residential-style bath is<br />

standard. Home-style furniture such as hide-abed<br />

sofas, armchairs w/ottomans, and coffee<br />

tables recall the amenities of one’s own house.<br />

The center of every Homewood Suites is its<br />

Lodge, a place to relax and socialize with other<br />

guests. A complimentary pantry breakfast is<br />

available every morning and a late afternoon<br />

social hour is featured Monday through<br />

Thursday. Like to work out? No need to miss<br />

your fitness routine, as Homewood has<br />

something for everyone, including an outdoor<br />

pool and a whirlpool. A well-equipped fitness<br />

center with a state-of-the-art treadmill, a<br />

Stairmaster and recumbent bike is also available.<br />

For those requiring office-like facilities away<br />

from home, Homewood has an Executive<br />

Conference Center equipped with a copier, a<br />

computer with Office 97, a fax, and a printer.<br />

Business meetings and conferences of twentyfive<br />

or less are easily accommodated. The on-site<br />

Suite Shop, open twenty-four hours a day,<br />

allows guests to buy snack foods, sundries, film,<br />

etc. without having to travel to a separate store.


Because of Homewood’s affiliation with<br />

Hilton Hotels, they can provide amenities and<br />

rewards to travelers beyond that of lesser hotel<br />

chains. Lodgers can earn points that qualify<br />

them for increased benefit levels through the<br />

Hilton Honors program. As an “Honor<br />

Member,” a traveler staying with Homewood is<br />

eligible for an incredible array of benefits.<br />

Members use points and miles toward hotel<br />

stays and airline tickets that can be used anywhere<br />

in the world. Using a Hilton Visa card<br />

for purchases will earn you thousands of<br />

points towards a hotel stay, a vacation, or<br />

shopping. If you make hotel reservations online,<br />

you can earn five hundred points. And<br />

special promotions are always available; some<br />

in the form of trips to National Championship<br />

football games, the Super Bowl and Hilton’s<br />

Trip A Day, where daily winners are chosen<br />

during the summer for special vacation trips.<br />

When it’s time to get away from it all, vacations<br />

are offered from Hawaii to Africa. A<br />

member’s points may be applied toward the<br />

purchase of Princess and Carnival cruises to<br />

the Caribbean, the Panama Canal, Alaska, and<br />

the Mexican Riviera. VIP-Only Vacations are<br />

available that will take you to the Hilton<br />

Hawaiian Village Beach or the Waikoloa<br />

Village. As an HHonors member you can participate<br />

in their vacation ownership program<br />

with stays at luxurious condominiums in<br />

Orlando and Nevada, some that come with a<br />

travel trailers, golf extras, and house boats.<br />

Homewood Suites is a member of the<br />

<strong>Omaha</strong> Chamber of Commerce and is an active<br />

participant in charitable causes, including<br />

Share Our Strength’s Taste of the Nation,<br />

March of Dimes, and more. Homewood<br />

Suites by Hilton is found on the Web at<br />

www.homewood-suites.com, or you can email<br />

General Manager Shane Underwood at<br />

omaha_gm@hilton.com.<br />

THE MARKETPLACE<br />

149


ANDERSON<br />

AMOCO<br />

FOOD SHOPS<br />

✧<br />

Above: Standard Station at Thirtieth and<br />

Dodge Street, 1963.<br />

Below: Standard Station at Seventy-second<br />

and Dodge Street, 1967.<br />

Anderson Amoco has deep roots and a long<br />

history in the <strong>Omaha</strong> community. In 1952,<br />

eighteen-year-old Dwight Anderson, the<br />

oldest of four brothers, established the very<br />

first Anderson Service Station at the<br />

intersection of Saddle Creek and Farnam as a<br />

full-service gasoline and automotive repair<br />

facility with one outside rack and two pumps.<br />

A vending machine dispensed five-cent candy<br />

bars. Brothers Bob, Ray Jr. and Warren<br />

worked several years with Dwight before<br />

striking out on their own to operate stations.<br />

Growth was steady, but changes in the<br />

petroleum retailing industry required<br />

adaptation to survive. The Anderson brothers<br />

were risk takers and had good business<br />

acumen. The business, previously focused on<br />

pumping gasoline and repairing automobiles,<br />

began to change when new laws were enacted<br />

in 1961 that allowed customers to dispense<br />

their own fuel at the pumps. Prior to this, fullservice<br />

stations were found everywhere.<br />

When profit margins became lower, many<br />

stations went out of business. Higher gasoline<br />

taxes combined with fuel-efficient cars had<br />

made the market more competitive. The law<br />

became a catalyst for change in an industry<br />

that is still evolving. Since 1952, fifteen<br />

locations, some more successful than others,<br />

were tried over the years. Ray and Dwight left<br />

for Orlando in 1972 to open a Shell and<br />

Amoco Station, respectively. Dwight stayed<br />

and Ray returned, as the area was not growing<br />

as quickly as had been projected. Ray<br />

returned to the Seventy-second and Dodge<br />

station and later operated three more stations<br />

on Dodge Street.<br />

The convenience store concept first appeared<br />

in 1979 and Ray had the foresight to join the<br />

revolution. A service station at Ninth and Dodge<br />

was converted to a convenience store, but did<br />

not play well with the public, and was switched<br />

back to a full-service unit. But they learned from<br />

their mistakes and kept growing. By 1981, when<br />

Anderson Amoco was incorporated as Ray<br />

Anderson, Inc., the market had begun to focus<br />

on convenience and high volume gasoline and<br />

grocery sales. A unit was converted at Fiftieth<br />

and Dodge, but still looked like a service station<br />

and failed to meet expectations. It was not until<br />

1988 that the first successful convenience store,<br />

a Food Shop, was opened at 140th and West<br />

Center Road.<br />

There is little substitute for experience and<br />

long-term planning. R. A. Inc. does their<br />

homework before going into any area. City<br />

HISTORIC OMAHA<br />

150


growth patterns are studied and monitored to<br />

select ideal locations. Thus Anderson Amoco<br />

Food Shops have moved west and to the<br />

interstate as the city has grown. Three stores<br />

were opened in 1996 alone, a big growth year.<br />

In 1999 the company moved offices to a<br />

building next to its Anderson Amoco Food<br />

Shop at 168th and Q Streets. As they have<br />

evolved toward larger, more modern and<br />

customer friendly facilities, the company’s<br />

largest stores have reached 4,000 to 5,000<br />

square feet of space. Larger carwash bays,<br />

more gasoline dispensers, wider aisles, better<br />

lighting–even a larger selection of coffees and<br />

packaged goods are part of the new marketing<br />

philosophy. Their strategy for opening a new<br />

store is premised on building in an area first<br />

in order to be able to attract a clientele and<br />

keep them when outside competition arrives.<br />

Customer loyalty is best fostered in this<br />

manner. When competitors do arrive, Ray<br />

Anderson, Inc. is already established and a<br />

known entity to their customers. This formula<br />

for success has led Ray Anderson, Inc., to<br />

become the most successful convenience store<br />

chain in <strong>Omaha</strong>.<br />

Despite the emphasis on convenience<br />

stores, Ray still owns full-service stations. But<br />

it’s a tough business and takes a good operator<br />

to keep one going. Full-service stations must<br />

compete with specialty shops and automotive<br />

dealerships. Hi-tech equipment to analyze and<br />

diagnose problems is very pricey, and good<br />

technicians are expensive, as automobiles are<br />

technologically advanced and require more<br />

education of the mechanic. Automobiles used<br />

to require tune-ups every ten thousand miles.<br />

Other than oil changes, brake pads and an<br />

occasional muffler, many of today’s cars don’t<br />

require a tune-up until the 100,000-mile mark.<br />

With Ray Anderson as the CEO, and sons<br />

Ray Anderson III, Rick, and Rod, a new<br />

generation of Andersons is helping to bridge<br />

the business into the twenty-first century. The<br />

company’s Mission Statement is: “To provide<br />

the cleanest, quickest, most efficient and<br />

friendliest service available…all with a<br />

greeting, smile and thank you.” Like most<br />

growing industries, R. A. Inc. is converting to<br />

a corporate model, even though they intend<br />

to stay family owned. Over 150 plus<br />

employees operate seventeen service stations<br />

and Food Shops, thirteen of them in the<br />

<strong>Omaha</strong> area. The eighteenth, a Food Shop cobranded<br />

with Quizno’s Classic Subs, operates<br />

in Westminster, Colorado near Denver.<br />

R. A. Inc. can be found on the Internet at<br />

www.AndersonFoodShops.com.<br />

✧<br />

Above: Anderson Amoco located on<br />

Harrison Street, 2000.<br />

Below: Anderson Amoco located at 120 th<br />

and Pacific, 1996.<br />

THE MARKETPLACE<br />

151


✧<br />

(From left to right) President Gunnar Horn,<br />

Mary Jenkins, Fred Rasmussen, Josephine<br />

Frisbie, and Charlie Matthews.<br />

FIRST NEBRASKA EDUCATORS &<br />

EMPLOYEE GROUPS CREDIT UNION<br />

First Nebraska Educators Credit Union has<br />

a long and colorful history. It is the product of<br />

the 2000 merger of two well-known credit<br />

unions, First Nebraska and Educators. Both<br />

have been central players in the Nebraska<br />

credit union history for a combination of one<br />

hundred-plus years.<br />

Times were tough in the Depression, and<br />

money difficult to come by. Educators, then<br />

known as the <strong>Omaha</strong> Teachers Cooperative<br />

Credit Association, came into existence<br />

February 2, 1932, when its fifteen founders met<br />

at Central High School. Membership fees were<br />

set at 25¢ and share price was $10. Loan rates<br />

were 5/6th of one percent on the unpaid<br />

balance and the maximum available loan $50.<br />

Credit unions then, as now, were not-forprofit<br />

financial cooperatives. “Banking” as we<br />

know it didn’t exist. Volunteers performed all<br />

work. Hours of operation were Saturdays, 9<br />

a.m. to 12 p.m. and the office consisted of a<br />

desk on the top floor balcony of the old City<br />

Hall, which was then the Board of Education<br />

Office. Records were kept in a briefcase<br />

carried by Secretary-Treasurer Charlie<br />

Matthews, a long-time chemistry teacher at<br />

Benson High School. Under his stewardship,<br />

the credit union’s first private office was<br />

opened in his spare bedroom on Willit Street.<br />

This, as you might imagine, had disadvantages,<br />

as prospective borrowers would<br />

sometimes come knocking late at night after<br />

everyone had gone to bed. Security concerns<br />

were also different. In order to be safe, Charlie<br />

made arrangements with the Smith Drug<br />

Store in downtown <strong>Omaha</strong> to give him a<br />

check in exchange for cash left with the<br />

<strong>Omaha</strong> Education Association during the<br />

week. This eliminated the risk of keeping<br />

money on hand over the weekend. He would<br />

ride a bus to Benson and deposit the check in<br />

the Douglas County Bank.<br />

The <strong>Omaha</strong> Teachers Cooperative Credit<br />

Association eventually became <strong>Omaha</strong><br />

Teachers Credit Union and in 1985 it became<br />

Educators Credit Union.<br />

Chartered in 1964, First Nebraska Credit<br />

Union waited until 1968 to hire their first<br />

full-time manager at a salary of $400 a month.<br />

First Nebraska was chartered as a Central<br />

Credit Union that acted as an inter-lending<br />

agency among credit unions and served as a<br />

vehicle to provide investment and lending<br />

liquidity sources for smaller credit unions. In<br />

addition, it provided credit union benefits to<br />

smaller employee groups that could not<br />

provide benefits on their own.<br />

Through the ’70s and mid-’80s high<br />

inflation and deregulation of the banking<br />

system led to high costs of funds and<br />

eventually the collapse of the federal deposit<br />

insurance fund. This also introduced a new<br />

flexibility into credit union operations, which<br />

created opportunities as well as consequences.<br />

Many credit unions found<br />

themselves unable to compete for services,<br />

provide required capital, or simply could<br />

no longer provide the personnel to sustain<br />

regulatory requirements. Through the ’80s<br />

several smaller credit unions merged with<br />

First Nebraska Credit Union to provide<br />

uninterrupted services to their members.<br />

Today we provide credit union services to<br />

360 Select Employee Groups providing<br />

financial benefits for their employees. In 1980<br />

HISTORIC OMAHA<br />

152


there were 157-chartered credit unions in<br />

Nebraska; today there are 86.<br />

President/CEO Rich Kounkel, has worked<br />

in the financial industry since 1968 and<br />

piloted First Nebraska since 1987. Chairman<br />

of the Board Gene Lyons, a credit union<br />

member since 1960 at World Insurance, has<br />

been chairman of the board at First Nebraska<br />

for twenty-five years. All total, FNECU Board<br />

of Directors boasts more than two hundred<br />

years of collective volunteer service—a truly<br />

remarkable credit union characteristic.<br />

First Nebraska Educators Credit Union,<br />

“Where members always come first!” defines<br />

their service to the community. With<br />

membership at 17,700 and growing, FNECU<br />

is the third largest credit union in the<br />

state. They were one of the first to upgrade<br />

their management information system to<br />

computers in the 1980s. Information and<br />

on-line banking services are readily accessible,<br />

and they maintain the human interaction of<br />

branch banking with the friendliest staff in<br />

the industry. “People Helping People!” It made<br />

sense yesterday, it makes sense today, and it<br />

will make perfect sense tomorrow.<br />

Previous mergers continued benefits to<br />

credit union members at Alegent Health,<br />

Nebraska Methodist Health System,<br />

Lutherans, World Insurance, Physicians<br />

Mutual Insurance, and employee groups with<br />

as few as five employees. With the Educators<br />

merger in April 2000, the name changed to<br />

First Nebraska Educators and Employee<br />

Groups Credit Unions to more accurately<br />

reflect the membership served. In addition to<br />

SEG’s, FNECU now serves all public school<br />

employees throughout Nebraska. The primary<br />

headquarters is at 10655 Bedford Avenue,<br />

<strong>Omaha</strong>. Other branches are at 120th and I<br />

Street, Forty-eighth and Center in <strong>Omaha</strong>, and<br />

4741 North Twenty-sixth Street in Lincoln.<br />

New facilities opened in May 2000<br />

at Fourteenth and Stockwell in Lincoln<br />

and Forty-eighth and L in <strong>Omaha</strong>. In October<br />

2003, another facility was opened at 5070<br />

North Fifty-second Street in Lincoln. FNECU<br />

can be found on the web at www.1stne-cu.org.<br />

✧<br />

Top, left: First Nebraska Educators Credit<br />

Union Main Branch at 10655 Bedford<br />

Avenue in <strong>Omaha</strong>.<br />

Above: Gene Lyons has served as the<br />

chairman of the board for FNECU for the<br />

past twenty-five years<br />

Below: The new South Lincoln Branch at<br />

Fourteenth Street and Stockwell.<br />

THE MARKETPLACE<br />

153


CARLISLE<br />

INSULATION<br />

✧<br />

The original trucks used by<br />

Carlisle Insulation.<br />

HISTORIC OMAHA<br />

154<br />

The 1930s were the dust bowl years;<br />

prairie winds whipped the bone dry land and<br />

dust clouds blocked the sun for days at a<br />

time. T. M. Carlisle had traveled the Midwest<br />

selling insurance for many years; he saw the<br />

effects of the weather first hand. He heard<br />

about a new product called insulation and in<br />

1936, he decided to begin selling insulation<br />

instead of insurance.<br />

He started the business in his house near<br />

Fifty-eighth and Pacific, at that time the western<br />

edge of <strong>Omaha</strong>. In the morning he would<br />

hitch his trailer to his truck and prospect for<br />

clients. In the afternoon, he went back to the<br />

businesses and houses to which he had sold<br />

the insulation and weatherproofing and<br />

installed it.<br />

As the business prospered, he opened<br />

a warehouse at Sixtieth and Center, but in<br />

the early 1940s, he moved his operation<br />

east to <strong>Omaha</strong>’s Warehouse District at<br />

Seventeenth and Leavenworth Streets. In<br />

1950 Carlisle Insulation moved again to 910<br />

Saddle Creek Road.<br />

Carlisle was very involved in the community.<br />

He was one of the original members of the<br />

<strong>Omaha</strong> Home Builders Association and<br />

belonged to the <strong>Omaha</strong> Chamber of<br />

Commerce, and was a member of the <strong>Omaha</strong><br />

chapters of the Elks, Optimists and Kiwanis<br />

Clubs. He was also an active member of the<br />

Dundee Presbyterian Church for fifty years.<br />

When Carlisle died in 1965, he left his<br />

business to his niece, Peggy McVea. Her<br />

husband, K. G. McVea, became the president.<br />

He moved Carlisle Insulation to 5016<br />

Woolworth Avenue where it has been located<br />

for the last thirty years. McVea remained<br />

president until 1992 when his son David McVea<br />

was appointed president of Carlisle Insulation.<br />

Through the years the company has been<br />

very active in supporting community<br />

programs. They are sponsors of American<br />

Legion Baseball and Girls Select Softball. They<br />

also support the YMCA, Junior Achievement,<br />

and the Boys and Girls Club of <strong>Omaha</strong>. In<br />

addition, they have assisted the Construction<br />

Technology Class at Benson High School with<br />

material, labor and training. They are also<br />

strong supporters of Habitat For Humanity,<br />

providing that organization with discounted<br />

material and labor for five houses a year.<br />

Carlisle Insulation now has offices in both<br />

Lincoln and <strong>Omaha</strong> and has provided<br />

fiberglass insulation and fire stop products for<br />

residential and commercial clients for nearly<br />

seventy years. It tripled its revenue in the last<br />

ten years, earning $6 million in 2001. The<br />

company currently employs forty-five people<br />

and expects it will continue to grow along<br />

with the City of <strong>Omaha</strong>.<br />

Not bad for a company that started with a<br />

truck, a trailer and a dream.


MID-AMERICAN<br />

BENEFITS, INC.<br />

In 1981, Alex McPherson and Lee Johnson<br />

launched a small firm called Mid-American<br />

Benefits, Inc. That firm has grown from only<br />

one part-time assistant to a full-time staff of<br />

seventeen associates. Mid-American Benefits<br />

functions as a third-party administrator (TPA)<br />

by setting up and paying medical and dental<br />

claims for corporations and government<br />

agencies in <strong>Omaha</strong> and the Midwest that wish<br />

to partially self-insure their health insurance<br />

benefits. Many corporations also use the<br />

administrative services offered by Mid-<br />

American to handle their Flexible Spending<br />

(Cafeteria) Plans.<br />

Dedication to service has led to Mid-<br />

American’s strength and continued growth.<br />

This dedication is best expressed in the<br />

mission statement that has guided the firm<br />

and which was drafted by MABI associates:<br />

“To perform at a level that consistently rises<br />

above “good” and pursues excellence. Our<br />

detailed attention to prompt, courteous,<br />

accurate, and professional service will transform<br />

every customer into an enthusiastic client.”<br />

Mid-American moved into its current<br />

headquarters at Ninety-ninth and Fort (5310<br />

North Ninety-ninth), in 1996 as part owner of<br />

the building. Its previous locations were in the<br />

114th and Dodge area. From this office, Mid-<br />

American annually pays over $50 million in<br />

medical and dental claims on behalf of more<br />

than 75 corporate clients. At the same time,<br />

Mid-American reviews over five thousand new<br />

laws and government regulations each year<br />

that may impact its clients. Respected<br />

insurance brokers from around the Midwest,<br />

such as Marcotte and Associates (<strong>Omaha</strong>) and<br />

McDermott Brokerage (<strong>Omaha</strong>), have trusted<br />

Mid-American to provide their clients with<br />

solid professional service.<br />

In 2000, Matt Wullenwaber came on board<br />

as vice-president of sales. Matt has an extensive<br />

background in employee benefits and<br />

accounting. This combination has brought an<br />

added strength to Mid-American. Matt is<br />

originally from the Seward, Nebraska, area.<br />

The firm has a strong sense of its <strong>Omaha</strong><br />

roots. Both founding partners, who are still<br />

active in the day-to-day operation of the firm,<br />

were raised in <strong>Omaha</strong> and graduated from<br />

<strong>Omaha</strong> area high schools. Lee and Alex<br />

married and raised their families in <strong>Omaha</strong>.<br />

The firm’s sense of community extends to the<br />

active support that both partners have given<br />

to local groups and civic causes including<br />

Kiwanis and Optimist Clubs, the Salvation<br />

Army, Junior Achievement, the Teammates<br />

mentoring program, and other civic causes.<br />

Outstanding service to clients, service to<br />

community, and professional hard working<br />

associates have placed Mid-American<br />

Benefits, Inc. in the “elite” ranking of group<br />

health plan service providers to <strong>Omaha</strong> and<br />

the Midwest.<br />

✧<br />

(From left to right): Lee Johnson, Matt<br />

Wullenwaber, and Alex McPherson.<br />

THE MARKETPLACE<br />

155


JOHNSON<br />

HARDWARE<br />

COMPANY<br />

✧<br />

Above: <strong>Omaha</strong> in 1868.<br />

Below: Johnson’s Hardware’s current<br />

location.<br />

HISTORIC OMAHA<br />

156<br />

When F. A. Schneider founded Johnson<br />

Hardware in 1855, Franklin Pierce was<br />

president, Abe Lincoln was still practicing<br />

law in Illinois, and <strong>Omaha</strong> was a stopping<br />

point for provisioning wagon trains to head<br />

West on the long, arduous Oregon Trail.<br />

Johnson Hardware has handwritten ledgers<br />

to establish their pedigree as <strong>Omaha</strong>’s oldest<br />

business. Ledger prices show that a coffee<br />

mill could be purchased for fifty cents, a<br />

gold scale for one dollar, and an oxbow for<br />

thirty-five cents. Johnson Hardware<br />

outfitted the U.S. Cavalry at Ft. <strong>Omaha</strong>, as<br />

well as the Western Stage Coach Company<br />

and served as an essential hardware supplier<br />

to help set the Western telegraph lines in<br />

place. The Creighton brothers, Kountze<br />

brothers and Union Pacific are all early<br />

entries in their sales ledger. Steamships<br />

docked and loaded their hardware to<br />

transport material up the Missouri River to<br />

miners in the Black Hills and south to<br />

Kansas City and St. Louis.<br />

An axe head, symbolic of early-day settlers<br />

and the long-standing trademark of Johnson<br />

Hardware, has hung outside since opening their<br />

doors in 1855. The axe head now hangs at 1201<br />

Pacific, a reminder to all that Johnson built their<br />

reputation for stability, quality, and service, one<br />

day at a time. Through the Civil War, the Great<br />

Depression, two World Wars, Korea, Vietnam<br />

and the Gulf War, Johnson Hardware has<br />

prospered. One cannot look at the <strong>Omaha</strong><br />

skyline without seeing buildings constructed<br />

with Johnson doors and locks: Union Pacific,<br />

the OPPD Energy Plaza, Woodmen Tower, First<br />

National Bank of <strong>Omaha</strong>, the ConAgra Campus,<br />

and the Qwest Center <strong>Omaha</strong> convention<br />

center, among many elite names.<br />

With business booming in the mid-1980s,<br />

Johnson Hardware expanded, acquiring an<br />

IBM computer to process an inventory<br />

database of 40,000-plus items that had<br />

become almost unmanageable. (Today’s<br />

inventory approaches 100,000 items.) Offices<br />

were opened in Lincoln and North Platte to<br />

better serve building contractors throughout<br />

Nebraska. Johnson Hardware has three<br />

divisions: the Contract Division focuses on<br />

commercial construction and architectural<br />

hardware such as hollow metal doors, locks<br />

and door accessories; the Wholesale Division,<br />

with a national presence, provides hardware<br />

to glass contractors, lumber yards,<br />

locksmiths, hotels and motels, distributors,<br />

and retail hardware dealers; the Industrial<br />

Division, headquartered in <strong>Omaha</strong>, sells hand<br />

tools, equipment, and industrial supplies.<br />

In spite of the present-day era of competing<br />

hardware superstores, Johnson Hardware<br />

continues to prosper as a national, visionary<br />

leader in the architectural and security<br />

hardware business, selling and servicing a<br />

multitude of consumer, institutional and<br />

commercial customers. They have progressed<br />

from outfitting wagon trains and cavalry to<br />

retrofitting airports and controlled-access<br />

installations, providing high-tech security<br />

devices that utilize biometrics for fingerprints,<br />

palm readers, and retina scanners.<br />

Johnson Hardware is located at 1201<br />

Pacific in <strong>Omaha</strong>, Nebraska and on the Web<br />

at www.johnson4hardware.com.


In 1887 a group of business leaders in South<br />

<strong>Omaha</strong> pooled their resources to form the South<br />

<strong>Omaha</strong> Loan and Building Association. By 1893<br />

they were successful enough to hire their first<br />

full-time employee, James J. Fitzgerald, a recent<br />

immigrant from Ireland. That young Irishman<br />

served the organization for sixty-four years. He<br />

would begin a family tradition that endures to<br />

this day in his grandson, William A. Fitzgerald.<br />

In 1910 the company changed its name to<br />

Commercial Savings and Loan Association to<br />

reflect the broader range of services it now<br />

offered. James J. Fitzgerald continued to work<br />

for the association and, in 1943, was elected<br />

president. He served until 1955, when his son,<br />

William F. Fitzgerald, assumed the presidency.<br />

The association had survived the Great<br />

Depression and World War II. It had prospered<br />

where many of its competitors had not. Much<br />

of its success was due to a willingness to try<br />

new approaches and ideas. In 1952 it was one<br />

of the first local financial institutions to use the<br />

new media of television to advertise its services<br />

and, in 1953, it was the first financial<br />

institution in the state to offer its customers a<br />

drive-up window and later was one of the first<br />

to offer telephone bill paying.<br />

During the next twenty-five years, William<br />

F. Fitzgerald guided the association through<br />

continued growth. By the 1970s, when the<br />

firm adopted a federal charter and became<br />

Commercial Federal, assets had reached $500<br />

million, there were now 190 employees, and<br />

William A. Fitzgerald, son of William F.<br />

Fitzgerald, became president. Over the next<br />

decade, Commercial Federal continued to<br />

build its network of retail banks throughout<br />

the state and, in 1990, amended its charter to<br />

become a federal savings bank. A new name<br />

emerged–Commercial Federal Bank.<br />

In 1994, William A. Fitzgerald became the<br />

third generation of his family to be chairman of<br />

the board and CEO of Commercial Federal<br />

Bank. The bank currently employs more than<br />

2,800 people and has more than $13 billion in<br />

assets. It currently has 190 offices in Nebraska,<br />

Iowa, Colorado, Kansas, Oklahoma, Missouri,<br />

and Arizona.<br />

Commercial Federal Bank is wholeheartedly<br />

embracing the challenges of the new century. It<br />

continues to offer innovative services like its<br />

Internet banking program. AccessOnline ® is an<br />

Internet based service that lets consumers use the<br />

convenience of their own computer to conduct<br />

banking business while also offering information<br />

on local weather, headline news and stock<br />

market reports. The company is also offering an<br />

expanded array of services to businesses.<br />

Commercial Federal has remained true to<br />

promises made more than a hundred years<br />

ago—to provide the financial services that best<br />

meet the needs of each and every customer.<br />

COMMERCIAL<br />

FEDERAL BANK<br />

✧<br />

Above: T. J. O’Neil (left) and James J. “J. J.”<br />

Fitzgerald (right) pose in front of the early<br />

South <strong>Omaha</strong> office. The twenty-four-year<br />

old Fitzgerald joined the South <strong>Omaha</strong><br />

Loan and Building Association in 1893,<br />

launching a sixty-four-year career with the<br />

company that is known today as<br />

Commercial Federal Bank. William A.<br />

Fitzgerald, the company’s current chairman<br />

and chief executive, is his grandson.<br />

Left: Chairman of the Board and Chief<br />

Executive Officer William A. Fitzgerald<br />

(right), and President and Chief Operating<br />

Officer Robert J. Hutchinson.<br />

THE MARKETPLACE<br />

157


✧<br />

Above: Borsheim’s Jewelers in the Hotel<br />

Regis building at Sixteenth and Harney<br />

Street in 1952.<br />

Bottom: Borsheim’s Jewelers in the <strong>Omaha</strong><br />

National Bank Building at Seventeenth and<br />

Farnam in 1938.<br />

BORSHEIM’S<br />

JEWELRY<br />

COMPANY INC.<br />

HISTORIC OMAHA<br />

158<br />

When Louis Borsheim opened a small<br />

jewelry store in downtown <strong>Omaha</strong> in 1870, the<br />

United States was almost one hundred years old.<br />

In those days, the clientele arrived by horse and<br />

carriage or sometimes just by horse. Though the<br />

jewelry store remained small, it established a<br />

reputation for quality merchandise, reasonable<br />

prices and personalized customer service.<br />

Louis Friedman purchased Borsheim Jewelry<br />

Company in 1947. He kept the name and built<br />

on the strong reputation that Borsheim’s had<br />

earned. When his son Ike joined him a few<br />

years later, the stage was set for dramatic<br />

growth. Ike Friedman’s focus on meeting the<br />

needs of his customers was crucial to the<br />

success of Borsheim’s. By the mid 1970s,<br />

business exploded as worldwide inflation drove<br />

up the prices of precious metals and gems.<br />

Borsheim’s stubbornly maintained its policy of<br />

pricing based on cost and worked on a lower<br />

profit. It had become the nation’s largest, single<br />

unit, fine jewelry and gifts retailer.<br />

In 1986, having outgrown its downtown<br />

store, Borsheim’s moved to west <strong>Omaha</strong> and<br />

the fashionable Regency Court. It was the<br />

perfect setting for their unique combination<br />

of quality, service and price. Business<br />

quadrupled and the staff grew from a few<br />

dozen employees to a current total of more<br />

than 350. In addition to serving the needs of<br />

its customers from Nebraska, Borsheim’s<br />

market expanded to cover all fifty states and<br />

many foreign countries.<br />

All of this success attracted the attention of<br />

the renowned investor Warren Buffett. In 1989,<br />

following a ten-minute conversation and a<br />

handshake, Buffett purchased eighty percent of<br />

Borsheim’s stock through his company Berkshire<br />

Hathaway. The Friedman family retained the<br />

remaining stock. Accustomed to analyzing the<br />

strengths and weaknesses of companies, Buffett<br />

knew he had a winner in Borsheim’s. He gave<br />

their management team simple directions,<br />

“Don’t change a thing.”<br />

Susan M. Jacques became Borsheim’s<br />

president and CEO in 1994. Personally<br />

appointed by Buffett, she is one of the few<br />

women executives in the jewelry industry and<br />

one of two women heading a Berkshire<br />

Hathaway subsidiary. Under her leadership,<br />

Borsheim’s continued to grow and has expanded<br />

its retail space in Regency Court to forty-five<br />

thousand square feet. Borsheim’s size, and<br />

prestigious reputation, has earned the company<br />

tremendous buying power. Because of this<br />

legendary buying power, low operating costs<br />

and its commitment to customers, Borsheim’s is<br />

able to offer exceptional prices to its customers.<br />

Nowhere else will you find an individual<br />

store with such a selection of spectacular<br />

diamond and gemstone jewelry, fine watches,<br />

elegant tableware and exceptional gifts.<br />

From its humble beginnings in downtown<br />

<strong>Omaha</strong>, Borsheim’s has grown tremendously<br />

through the years. No longer do customers<br />

arrive by horse and buggy. Now they can shop<br />

through Borsheim’s extensive catalogue or make<br />

a purchase through Borsheim’s website,<br />

www.borsheims.com`. Still, some things remain<br />

the same, like Borsheim’s legendary devotion to<br />

extraordinary selection, exceptional values, and<br />

world-renowned customer service.


“The Chicago Lumber Company have<br />

just opened in this city, a large and desirable<br />

Stock of Lumber, and all kinds of building<br />

material. Office and yard foot of Douglas<br />

Street,” published June 10, 1876, in the<br />

<strong>Omaha</strong> Republican.<br />

Frank Colpetzer and Charles Guiou came to<br />

<strong>Omaha</strong> from Chicago to open The Chicago<br />

Lumber Company of <strong>Omaha</strong>. M. T. Green,<br />

owner of The Chicago Lumber Company in<br />

Chicago, Illinois, saw Nebraska as an exciting<br />

opportunity to expand his business. A new<br />

partner, Henry F. Cady joined the company in<br />

1877. By 1881, The Chicago Lumber Company<br />

of <strong>Omaha</strong> had branch-yards throughout<br />

Nebraska and maintained an inventory of<br />

twenty million board feet of lumber in its<br />

<strong>Omaha</strong> location.<br />

In 1894 the <strong>Omaha</strong> partners purchased The<br />

Chicago Lumber Company of <strong>Omaha</strong> from<br />

M. T. Green. In 1910 Charles Guiou and Henry<br />

Cady sold their shares to Frank Colpetzer. In<br />

1952 Lawrence Simpson purchased the<br />

business. Simpson began selling stock to key<br />

employees. He retained a majority interest until<br />

his death in 1968. Today the company remains<br />

one hundred percent employee owned.<br />

In addition to a large retail and wholesale<br />

operation at its main location, Fourteenth<br />

and Pierce Streets, The Chicago Lumber<br />

Company of <strong>Omaha</strong> also owns and operates<br />

nine other building centers. Locations in<br />

Nebraska are Ainsworth, Alliance, Blue Hill,<br />

Geneva, Grand Island, Nebraska City, and<br />

Norfolk. In Wyoming, the building center is<br />

located in Torrington. The Marvin Window<br />

and Door Store is located at 320 North 115th<br />

Street in <strong>Omaha</strong>, Nebraska. A brokerage<br />

firm, Walter T. Johnson Lumber Company, is<br />

located at the company’s headquarters at<br />

1324 Pierce Street.<br />

As The Chicago Lumber Company of<br />

<strong>Omaha</strong> has adapted to changing times, it has<br />

become one of the few lumber companies in<br />

the entire nation to survive since 1876 under<br />

the same name and with a continuity of<br />

ownership and management. During its 126<br />

year history, only seven men have served as<br />

president of The Chicago Lumber Company<br />

of <strong>Omaha</strong>: Frank G. Colpetzer, 1894-1916;<br />

Moshier G. Colpetzer, 1916-1945; Lawrence<br />

G. Simpson, 1945-1957; Fred L. Miller, 1957-<br />

1973; Warren L. Hotz, 1973-1978; Larry L.<br />

Johansen, 1978-2000; Walter R. Cady, 2000<br />

to present.<br />

The company has not given in to adversity.<br />

When its original office was destroyed by<br />

Missouri River floodwaters, the company<br />

moved to higher ground. When the current<br />

office was nearly destroyed by fire in 1993,<br />

the company remodeled, making use of<br />

skylights and the original tin ceiling. When a<br />

fire in 2000 destroyed three major warehouses,<br />

the company rebuilt a forty-eight-thousandsquare-foot<br />

warehouse. Having learned from<br />

its history, The Chicago Lumber Company of<br />

<strong>Omaha</strong> will continue to transition itself for<br />

future growth.<br />

THE CHICAGO<br />

LUMBER<br />

COMPANY OF<br />

OMAHA<br />

✧<br />

Above: The Chicago Lumber Company<br />

building in the 1800s.<br />

Below: Current headquarters of The<br />

Chicago Lumber Company on 1324 Pierce<br />

Street in <strong>Omaha</strong>.<br />

THE MARKETPLACE<br />

159


BEST WESTERN<br />

REDICK PLAZA<br />

HOTEL<br />

✧<br />

Above: Redick Tower is listed in the<br />

National Register of <strong>Historic</strong> Places.<br />

Below: Best Western Redick Plaza Hotel is<br />

an elegant art-deco hotel, gracious and<br />

quiet, combining old world charm and<br />

friendly midwestern warmth.<br />

HISTORIC OMAHA<br />

160<br />

<strong>Omaha</strong>’s downtown has boasted the finest<br />

collection of unique brick and stone buildings<br />

in the Midwest. Most were razed to make way<br />

for newer and modern, but architecturally<br />

neutered high-rises. Not so the Redick Tower, a<br />

classic example of art deco, AKA, American<br />

Perpendicular Architecture that was so popular<br />

in America during the ’20s and ’30s. Listed on<br />

the National Register of <strong>Historic</strong> Places, the<br />

Redick Tower is twelve stories of reinforced<br />

concrete faced with buff brick, and is one of the<br />

few remaining buildings of its type. The<br />

outside is defined by right angles and a dearth<br />

of curves. Its design is geometric and linear and<br />

stepped with ziggurat-like setbacks. Over 150<br />

stylized, sunken steel casement windows<br />

topped with geometric designs create an<br />

appearance of great height. Hard-edged, low<br />

relief terracotta ornamentation in sunrise,<br />

chevron, and floriated patterns are employed<br />

throughout the structure. Designed by <strong>Omaha</strong><br />

Architect Joseph McArthur, it was financed and<br />

named after Redick family patriarch, John I.<br />

Redick, an <strong>Omaha</strong> lawyer and land developer.<br />

In 1930, during the Great Depression, it<br />

opened as a multipurpose facility with<br />

storefronts and offices. The building has seen<br />

many owners and tenants, but by the mid-’70s<br />

only the main floor and the parking garage<br />

were in use. Mickey’s, a bar with dancing go-go<br />

girls once did business on the ground floor. In<br />

1983 the Redick Tower Limited Partnership<br />

purchased the facility and implemented a<br />

seven million dollar renovation to install the<br />

Radisson Redick Tower Hotel. When<br />

completed it had eighty-nine hotel rooms, the<br />

Redick Grill Restaurant, a health club, and<br />

space for smaller business.<br />

Radisson’s tenure in the tower ended in 1998<br />

and Charles Rennie Financial purchased the<br />

building in 1999 and made further<br />

improvements. Much of the facility and all of the<br />

guestrooms were redecorated, carpeted, painted,<br />

and the bathrooms updated. In order to attract<br />

more convention business, Best Western<br />

expanded the banquet space from 1,500 to<br />

3,000 square feet. The seventh floor, with<br />

twenty guestrooms and a social room, can be<br />

completely closed off and made a secure access<br />

floor, something very popular and in demand<br />

with entertainers. And the tower has seen its<br />

share of them; Neil Diamond, Joey McIntyre,<br />

Loverboy, and the Osmonds all stayed at the<br />

Redick Tower. Wynonna and entourage,<br />

including her own chef, once occupied the<br />

entire seventh floor. Portable cooking appliances<br />

were made available to accommodate her needs.<br />

Because of its proximity to the Old Market,<br />

Orpheum Theater, and several upscale<br />

restaurants the Best Western Redick Plaza Hotel<br />

is a recommended favorite of theater production<br />

groups. The casts of Joseph and his Amazing<br />

Technicolor Dream Coat, Les Miserable, Grease,<br />

and many others have stayed at the Hotel.<br />

Best Western Redick Plaza Hotel is found<br />

on the Web at www.redickplazahotel.com.


Centris Federal Credit Union, founded in<br />

1934, has expanded in size and grown in<br />

assets to become Nebraska’s largest credit<br />

union. Established by seven charter members<br />

as the <strong>Omaha</strong> Telephone Employees Federal<br />

Credit Union, it was the twenty-eighth federal<br />

credit union to receive a charter in the United<br />

States. Like all credit unions, Centris is a<br />

nonprofit financial cooperative owned and<br />

directed by its membership. Growth and<br />

service are the key words describing its history.<br />

<strong>Omaha</strong> Telephone Employees Credit Union<br />

took the name of Bell Federal Credit Union and<br />

expanded operations to North Platte in 1974. In<br />

1982 they acquired BelTel Federal Credit Union<br />

of Grand Island. In 2001 they became Centris<br />

Federal Credit Union and expanded their field<br />

of membership to include four counties. Today<br />

Centris employs 180 employees, boasts assets<br />

over $310 million, and has 55,000-plus<br />

members. Three new offices were opened in<br />

2001 and two more offices are slated to open in<br />

2003. With seven locations in <strong>Omaha</strong> and<br />

additional offices in North Platte, Grand Island,<br />

and Council Bluffs, it services much of Nebraska<br />

and Eastern Iowa. Centris Federal Credit<br />

Union’s Board of Directors supports an<br />

aggressive growth policy and the addition of<br />

more facilities throughout the four counties.<br />

Centris assets have risen $55 million in the<br />

past five years and 11.2 percent since 2000.<br />

This phenomenal growth can be attributed to<br />

competitive marketing, well-trained staff and an<br />

ideology of continually seeking to improve<br />

operations. Profit seeking is not the central<br />

focus of a credit union; providing loans and<br />

services at affordable prices takes priority. In<br />

order to achieve this goal, state-of-the-art<br />

technology is used to recruit members and<br />

provide a large menu of financial services. Car<br />

loans, home equity loans, lines of credit,<br />

mortgages, investments, mutual funds,<br />

insurance, credit cards, online account access,<br />

electronic bill pay, as well as traditional savings<br />

and checking accounts are all part of the<br />

convenient services offered to Centris members.<br />

Centris employees are active in the<br />

communities that they serve, taking the credit<br />

union philosophy of “People Helping People”<br />

beyond the branch doors. They volunteer for<br />

and sponsor a variety of programs that<br />

include the Junior Wheelchair Sports and<br />

Recreation Camp, United Way, American Red<br />

Cross, American Cancer Society Relay For<br />

Life, as well as numerous area school events.<br />

As the main sponsor of the Nebraska Humane<br />

Society’s annual Cause For Paws, Centris has<br />

helped to raise thousands of dollars to help<br />

the more than twenty thousand homeless<br />

animals that find their way to the shelter each<br />

year. Each summer, dogs and their owners<br />

look forward to this fun-filled family event.<br />

Membership at Centris is open to all who<br />

work, live, attend school, or worship in<br />

Douglas, Sarpy, Lincoln and Pottawatamie<br />

Counties. Family and household members are<br />

also eligible to join.<br />

CENTRIS<br />

FEDERAL<br />

CREDIT<br />

UNION<br />

✧<br />

Above: Centris Federal Credit Union<br />

branches are located throughout the <strong>Omaha</strong><br />

metropolitan area, as well as North Platte,<br />

Grand Island, and Council Bluffs, Iowa.<br />

Below: Centris helps thousands of animals<br />

each year through its annual benefit, “Cause<br />

For Paws.”<br />

THE MARKETPLACE<br />

161


PARSOW’S FINE<br />

CLOTHING<br />

✧<br />

Above: Parsow’s original store<br />

opened in 1952 next to <strong>Omaha</strong>’s famous<br />

Orpheum Theatre.<br />

Parsow’s Fine Clothing has been named one<br />

of the “Top 100 Specialty Stores in America”<br />

by Esquire magazine for four consecutive<br />

years.<br />

Below: Parsow’s Fine Clothing is located<br />

in the Regency Court at 120 Regency<br />

Parkway, and on the Internet at<br />

www.parsows.com.<br />

HISTORIC OMAHA<br />

162<br />

Parsow’s Fine Clothing has been voted<br />

<strong>Omaha</strong>’s finest Men’s Specialty Store and<br />

selected by Esquire magazine to its elite “Top<br />

100 Specialty Stores in America” for four<br />

consecutive years. Terrific honors by anyone’s<br />

standards, but a dream come true to the<br />

Parsow family and its founder, <strong>Omaha</strong><br />

businessman, Sol Parsow.<br />

Sol’s dream began shortly after World War<br />

II. Stationed in <strong>Omaha</strong> during the War, he<br />

met Lee Jane Greenberg and realized <strong>Omaha</strong><br />

was the place he wanted to begin his retailing<br />

career. After the war, he returned to <strong>Omaha</strong> to<br />

marry Lee Jane.<br />

Growing up in New York City, the fashion<br />

capitol of the world, Sol learned all he could<br />

about men’s clothing and furnishings. In<br />

1952, Sol opened his first store, a sevenhundred-square-foot<br />

haberdashery, next to<br />

<strong>Omaha</strong>’s famous Orpheum Theater. After<br />

eleven successful years there, Sol contacted<br />

prominent <strong>Omaha</strong> businessman Peter Kiewit<br />

about building “the best looking men’s store<br />

you’ve ever seen,” in Kiewit’s new office plaza<br />

across from the Blackstone Hotel. “I worked<br />

from dawn to dusk to finish that store,” Sol<br />

recalled. Opened in 1963, the new twentyone-hundred-square-foot<br />

store flourished for<br />

more than a decade. Sol’s oldest son, Alan,<br />

who retired from the store in 1980, was<br />

instrumental in its success.<br />

In 1974, Sol saw the chance to build<br />

his final “dream store.” He envisioned a<br />

“French village under glass,” with Parsow’s<br />

being the centerpiece. Including courtyards,<br />

waterfalls and cobblestone streets it would be<br />

a miniature town with European flair.<br />

Working with his customary drive and<br />

determination, the following year Sol’s dream<br />

came to fruition.<br />

November 1975 marked the opening of<br />

Parsow’s magnificent fifty-six-hundredsquare-foot<br />

store in what is now called the<br />

Regency Court. In 1982, Sol’s sons, David and<br />

Steven, started the “new” Parsow’s on the path<br />

towards not just local but national<br />

recognition. Larry Ginsburg became a partner<br />

in 1989 when Sol retired. Through creating<br />

exciting weekly Trunk Shows and special<br />

events unlike any store in America, Parsow’s<br />

generates excitement all year long.<br />

The hard work and passion that Sol instilled<br />

in “his boys” makes them successful. They<br />

pride themselves on building relationships, not<br />

simply acquiring customers. When you walk<br />

into Parsow’s you are greeted by name, like the<br />

friend you truly are. Quality merchandise with<br />

outstanding service and attention to the<br />

specific needs of each customer is rare in<br />

today’s world but an everyday occurrence at<br />

Parsow’s. In addition, they now carry some of<br />

the finest women’s lines to complement their<br />

successful men’s business.<br />

The year 2002 marked the fiftieth<br />

anniversary of Parsow’s in <strong>Omaha</strong>. Sol’s<br />

legacy of personal, professional, and attentive<br />

service continues. “The boys have done an<br />

outstanding job,” says Sol, “and they will<br />

continue to do so.”


It was July 17, 1916, when President<br />

Woodrow Wilson appended his signature on a<br />

piece of legislation that would open the gates<br />

to an agricultural revolution. That document<br />

he signed would later become known as the<br />

Federal Farm Loan Act.<br />

Established at a time when credit for<br />

agriculture was difficult to come by in the<br />

existing banking community, the new<br />

legislation heralded the beginning of financial<br />

independence for farmers and ranchers and<br />

created what is known today as the Farm<br />

Credit System.<br />

Within that System, Farm Credit Services<br />

of America, known then as the Federal Land<br />

Bank of <strong>Omaha</strong>, was formed to provide<br />

farmers and ranchers long-term mortgage<br />

loans. Sixty thousand applications and<br />

inquiries awaited the company on its opening<br />

day, March 18, 1917. The first loan of $1,000<br />

was made for the purchase of 160 acres in Red<br />

Willow County. Five years later, over fifteen<br />

thousand loans totaling nearly $75 million<br />

had been made.<br />

In the decades to come, capital<br />

became essential to survive in rural<br />

America. By deferring and extending loan<br />

payments and with the help of federal<br />

funds, which were repaid in full in 1953,<br />

Farm Credit Services of America made it<br />

possible for thousands of hard-pressed<br />

farmers and ranchers to survive the Great<br />

Depression and prevail with better<br />

financial health. With newly available<br />

operating and equipment loans, financial<br />

freedom and prosperity took hold.<br />

By the 1950s, sophistication and<br />

modernization was fueling economic<br />

growth. Although the costs of farming<br />

continued to mount, borrowers began<br />

seeking larger loans for more land and<br />

new machinery. Farm Credit Services of<br />

America kept pace by making loans at a<br />

rate, which topped that of the troubled<br />

’30s. The company also expanded its<br />

services to include rural home mortgages<br />

and variable interest rate programs<br />

helping farmers and ranchers expand<br />

well into the ’70s.<br />

By the mid-1980s, rising inflation and<br />

collapsing farmland values forced<br />

American agriculture into a four year long<br />

recession. As a result, Farm Credit Services of<br />

America, along with commercial banks and<br />

producers, experienced severe financial stress.<br />

Through financial assistance, which was<br />

repaid in 1992, and changes in legislation, the<br />

company began its recovery in 1988 and set<br />

in motion a commitment to help distressed<br />

customers pull through the recession. The<br />

company returned to its strong financial<br />

health—a trend that continues today.<br />

The late 1990s sparked a chain of process<br />

enhancements, changed lending philosophies,<br />

new product introductions, a new market<br />

delivery structure, and technology<br />

improvements. Beginning the turn of the<br />

century, with assets exceeding $6.4 billion and<br />

serving nearly fifty thousand customers, Farm<br />

Credit Services of America has become one of<br />

the largest providers of credit and insurance<br />

services to farmers, ranchers, agribusinesses<br />

and rural residents in Nebraska, Iowa, South<br />

Dakota and Wyoming.<br />

FARM CREDIT<br />

SERVICES OF<br />

AMERICA<br />

✧<br />

Above: The corporate seal of the Federal<br />

Land Bank of <strong>Omaha</strong>, predecessor of today’s<br />

Farm Credit Services of America.<br />

Below: Farm Credit Services of America<br />

headquarters in <strong>Omaha</strong> in the<br />

mid-twentieth century.<br />

THE MARKETPLACE<br />

163


HOLLAND<br />

BASHAM<br />

ARCHITECTS<br />

✧<br />

Above: Level 3 Communications Corporate<br />

Headquarters, Broomfield, Colorado.<br />

Below: The office of Holland Basham<br />

Architects in the renovated Beth<br />

El Synagogue.<br />

HISTORIC OMAHA<br />

164<br />

Holland Basham Architects (HBA) was<br />

founded May 10, 1989, by Timothy F.<br />

Holland and J. Keith Basham. In 1996, the<br />

firm purchased and renovated the former Beth<br />

El Synagogue, located at 119 South Fortyninth<br />

Avenue. The result is a stunning suite of<br />

offices filled with light, air, and many of the<br />

building’s original elements. Wood from pews<br />

has become decorative molding; a raised<br />

alcove designed for an altar is now an open<br />

conference room; the firm’s state of the art<br />

teleconferencing center occupies the former<br />

choir loft.<br />

Tim and Keith are committed to providing<br />

personal comprehensive architectural and<br />

interior design services to a variety of<br />

commercial clients. The firm’s enthusiastic,<br />

aggressive approach to projects has been<br />

successful, particularly in the corporate office,<br />

health care and educational arenas. The<br />

largest project to date is an 850,000-squarefoot<br />

corporate campus north of Denver,<br />

totaling $160 million in construction costs.<br />

The only people more enthusiastic about<br />

HBA than its employees are its clients. Take,<br />

for example, the large <strong>Omaha</strong> client who<br />

called the firm the evening before the client<br />

intended to announce its plans for a new $50-<br />

million corporate office facility and asked if it<br />

was “okay to tell the [newspaper] you’re our<br />

architect”. While the firm was a little surprised<br />

to find they had been awarded the job without<br />

even submitting a proposal, it is not at all<br />

unusual for their clients to be so satisfied with<br />

their work that they return to Holland Basham<br />

for their next big project; and their next; and<br />

so on. In fact, ninety-four percent of the firm’s<br />

business is from repeat clients.<br />

Holland Basham has steadily grown to its<br />

present staff size of twenty-three, including<br />

sixteen architects and three interior<br />

designers. In an industry where the national<br />

average architectural firm has only six<br />

employees, HBA is a large firm capable of<br />

handling complex projects. They hire<br />

experienced, motivated professionals<br />

proficient in all phases of design and project<br />

documentation.<br />

From the moment the firm opened its<br />

doors in 1989, technology has driven the<br />

firm’s design process. These designs can be<br />

transferred to the client electronically,<br />

ensuring that even remote clients are kept up<br />

to date. All projects have the same project<br />

team from design through construction, so<br />

the client always knows exactly whom they<br />

are dealing with and everyone on the project<br />

team has the “whole picture”. This<br />

commitment to detail, innovation and, above<br />

all, client satisfaction, has helped Holland<br />

Basham Architects achieve and maintain its<br />

position as one of the region’s top<br />

architectural firms.


Owners of prized family possessions and<br />

treasured heirlooms made of precious metals<br />

are very familiar with Koleys, Inc. The<br />

company, founded in 1919 as Koley and Son<br />

by patriarch Peter W. Koley and his son<br />

Joseph, is a fourth generation business whose<br />

success comes from attention to detail, and<br />

the caring craftsmanship of its employees.<br />

Artistic magic is routinely performed to make<br />

the ‘rare and unusual’ a daily affair.<br />

Under Joseph Koley, the firm focused on<br />

industrial and commercial refinishing, contracting<br />

with the government sector during the<br />

war to provide plating at the old Martin Bomber<br />

plant in <strong>Omaha</strong>. After WWII, most of Koleys’<br />

employees were metalworkers from the bomber<br />

plant. These men were often the first- or secondgeneration<br />

offspring of European immigrants,<br />

practicing traditional family crafts and trades.<br />

Today, craftsmanship and artistic ability are still<br />

the primary focus of each employee’s work. The<br />

reputation of honesty, quality work, and trust is<br />

synonymous with their legacy.<br />

In 1960, looking for new markets and<br />

opportunities, the company name was changed<br />

to Koleys, Inc. and expanded with greater<br />

intensity. In fact, Koleys is one of only a handful<br />

of companies in the country that can refurbish<br />

and replate church metalware as well as precious<br />

family heirlooms that need work.<br />

As with all successful businesses, Koleys is<br />

once more in the process of adapting to meet the<br />

needs of a changing market. Current President<br />

Tom Koley, like his fathers before him, is looking<br />

to the future. He is reinvesting in the business by<br />

remodeling facilities and updating equipment<br />

with state-of-the-art technology.<br />

Koley craftsmen are always looking to be<br />

challenged with an unusual metal piece that<br />

can’t be entrusted to just anyone. Bobby Hull,<br />

hockey legend, chose Koleys to replate his<br />

special memorabilia and trophies from his<br />

days as a professional athlete. Earl Mann, of<br />

the Oakland Raiders, also turned to Koleys to<br />

repair and refinish his Super Bowl trophy.<br />

If you have valuable antiques, gold and<br />

silver heirlooms, precious jewelry, silverware,<br />

or even exotic samovars, Koleys has<br />

silversmiths with the ability to make your<br />

piece look like new again. Koleys can be found<br />

on the web at www.koleysrefinishing.com or<br />

call 402-341-9795.<br />

KOLEYS, INC.<br />

✧<br />

Above: Tom and Ed Koley in front of the<br />

Koleys locaiton at 2951 Harney in <strong>Omaha</strong>.<br />

Below, left: Gary polishing.<br />

Below, center: Trevor repairing a candlestick.<br />

Below, right: Marty and Joe in the<br />

plating department.<br />

THE MARKETPLACE<br />

165


STANDARD NUTRITION COMPANY<br />

In May 1986, Dr. F. E. Sanborn, an <strong>Omaha</strong><br />

veterinarian, created a pioneering company<br />

selling nutritional supplements and remedies<br />

to livestock producers. His company was then<br />

known as Standard’s Stock Food Company.<br />

Sanborn’s knowledge and theories proved to be<br />

the introduction of supplemental vitamins and<br />

trace minerals as a beneficial inclusion in an<br />

animals daily ration.<br />

Sanborn sold his nutritional supplements<br />

off a horse and wagon directly to livestock<br />

producers. It came at a time when industrious<br />

producers could and did capitalize on the<br />

emerging science of nutrition and livestock<br />

production. Since then, the company has<br />

grown from a small operation serving local<br />

livestock producers to a major provider in the<br />

livestock industry with headquarters in <strong>Omaha</strong><br />

and serving livestock and poultry producers in<br />

eighteen states and in two Canadian provinces.<br />

Through the years and in keeping with the<br />

times, the company name has changed from<br />

Standard Stock Food Company to Standard<br />

Chemical Manufacturing Company and then<br />

to Standard Nutrition Company as it is known<br />

today. What hasn’t changed is Standard’s<br />

dedication to producing quality products and<br />

providing professional service to its clients.<br />

A number of knowledgeable and<br />

influential men have guided Standard<br />

Nutrition Company over the past 116 years:<br />

F. E. Sanborn, John W. Gamble, Benjamin<br />

Harrison, Trafford Wurdeman, James M.<br />

Paxson, Tom Reese, Greg L. Kluck, and<br />

current president, William F. Dyer. These<br />

leaders have contributed to the continued<br />

growth and success of Standard and each<br />

has been an involved citizen of his<br />

community. As a tribute to former President<br />

Gerald R. Ford, Paxson sponsored a memorial<br />

at the site of the President’s birthplace in<br />

<strong>Omaha</strong> “The Gerald R. Ford Memorial and<br />

Conservatory” which Paxson donated to the<br />

City of <strong>Omaha</strong>.<br />

Today, Standard Nutrition Company<br />

carries on the one-hundred-plus year<br />

tradition of providing quality products and<br />

professional services to its clients. Standard’s<br />

current clients include large swine, dairy,<br />

cattle, and poultry producers. A team of<br />

professional consultants and nutritionists<br />

provide consulting services that effectively<br />

serve livestock producers with a full life-cycle<br />

program from evaluation and assessment<br />

programs to individual animal nutrition<br />

requirements, herd health, and management<br />

and financial guidelines. Standard’s mission is<br />

to provide programs, product, and support in<br />

all areas needed to profitably produce meat<br />

and milk.<br />

Standard’s high-tech computerized<br />

production facilities are located in Idaho,<br />

Iowa and Washington and guarantee a strong<br />

backup for it’s consultants providing them<br />

with exact ration formulations and fresh, ontime<br />

delivery of product to their clients.<br />

Standard’s employees are all considered to<br />

be an integral part of the total operation and<br />

all participate in company benefits and profit<br />

sharing. They are also encouraged to grow<br />

professionally and personally. There is a<br />

company-wide commitment to service,<br />

product quality, and a willingness to embrace<br />

new technologies as they emerge. This<br />

company-wide involvement and commitment<br />

has resulted in tripling Standard’s growth over<br />

the past fifteen years.<br />

HISTORIC OMAHA<br />

166


With the first shovel of dirt turned on the<br />

Offutt/Yost Mansion, <strong>Omaha</strong>’s westward<br />

expansion outstripped its streetcar lines. Built<br />

on the corner of Thirty-ninth and Davenport<br />

Streets in 1894, the Offutt Mansion was the<br />

cornerstone of what would become <strong>Omaha</strong>’s<br />

Gold Coast District.<br />

The mansion took two years to complete<br />

and still reflects the opulence of another time.<br />

From the mahogany and pink onyx fireplace in<br />

the library to the grand staircase and expansive<br />

sun porches, the home takes visitors to the<br />

splendor of the past.<br />

Today the mansion is a boutique hotel,<br />

offering six guest rooms and space for events<br />

from weddings to board meetings. Owners<br />

Mark J. O’Leary and Julie Mierau named the<br />

home The Cornerstone Mansion, honoring its<br />

place as the first mansion in the area.<br />

O’Leary’s family has owned property in the<br />

neighborhood since the late 1800s, so his<br />

family legacy lives on in this home.<br />

O’Leary and Mierau restored much of the<br />

property’s interior and exterior. “We focused<br />

on details along with structural issues,”<br />

O’Leary says. With the help of a complete<br />

1918 whole-house inventory, they searched<br />

for furnishings and decor that match the<br />

proper timeframe. “Because the first owners<br />

were so well-known in <strong>Omaha</strong>,” Mierau says,<br />

“we want to be certain that every detail is as<br />

close as possible to the original.”<br />

Casper and Anna Yost built the house as a<br />

wedding gift for their daughter, Bertha, and<br />

her fiancé, Charles Offutt. In 1865 President<br />

Lincoln appointed Yost the marshal of the<br />

Nebraska Territory. Yost later started the local<br />

telephone company, which became the<br />

regional Northwestern Bell. The Offutt name<br />

is familiar to those in eastern Nebraska today,<br />

with Offutt Air Force Base named for Charles<br />

and Bertha’s son Jarvis.<br />

Today’s owners keep the Offutt family history<br />

alive with photographs and scrapbooks. “Our<br />

guests are interested in the history of the family<br />

as well as the history of the area,” O’Leary says.<br />

“People who choose this type of facility want to<br />

relive a less hectic, more elegant time.”<br />

Each of the mansion’s guest rooms features<br />

antique furnishings and a private bath. Some<br />

have the original claw-foot tub.<br />

Brides find the grand staircase the perfect<br />

entry for their perfect day. Many couples choose<br />

to be married in front of the exquisite fireplace<br />

in the library; others prefer the cathedral<br />

windows on the first floor landing. Hosting such<br />

celebrations in a historic setting affords their<br />

ceremonies an air of intimacy and elegance.<br />

O’Leary and Mierau, who both live on-site,<br />

plan to continue opening their home to<br />

guests. “We love to see our guests’ faces when<br />

they come through the front door,” says<br />

Mireau. “Their love of this elegant mansion is<br />

our inspiration.”<br />

You may visit them on the Internet at<br />

www.CornerstoneMansion.com.<br />

THE<br />

CORNERSTONE<br />

MANSION INN<br />

THE MARKETPLACE<br />

167


FIRST DATA<br />

RESOURCES<br />

✧<br />

Above: The First Data Technology Campus,<br />

at Seventy-second and Pacific Streets in<br />

<strong>Omaha</strong>, plays an integral role in the<br />

company’s global transaction cardprocessing<br />

operations.<br />

Below: The First Data Technology<br />

Campus in <strong>Omaha</strong> is located next to the<br />

University of Nebraska’s Peter Kiewit<br />

Institute of Information Science,<br />

Technology, and Engineering.<br />

HISTORIC OMAHA<br />

168<br />

Every year, First Data Corporation helps<br />

financial institutions, merchants, and<br />

consumers electronically move more than two<br />

trillion dollars. Whether it’s helping businesses<br />

sell their products at stores or over the<br />

Internet, or processing a consumer’s credit or<br />

debit card transaction, First Data Corporation<br />

has more than twenty-nine thousand<br />

employees around the globe, working together<br />

to make it easy for businesses to operate, and<br />

for consumers to buy the things they need.<br />

The origins of this electronic commerce<br />

leader can be traced back to <strong>Omaha</strong> in 1971<br />

when First Data Resources was created to<br />

provide card processing services to an<br />

association of seven Midwest banks. First Data<br />

Resources led to the creation of First Data<br />

Corporation, and made a name for itself as one<br />

of the world’s leading transaction processors.<br />

With over nine thousand employees<br />

worldwide, First Data Resources has become<br />

an industry veteran and partner of some of<br />

the most well respected, highly visible<br />

financial institutions and card issuing<br />

companies. First Data Resources serves 1,400<br />

companies representing 325 million card<br />

accounts worldwide.<br />

First Data Corporation, headquartered in<br />

Denver, Colorado, has several business units<br />

with operations in Nebraska, including First<br />

Data Resources, First Data Merchant Services,<br />

and Call Interactive.<br />

These businesses serve some of the largest<br />

corporate names in the world—GE Capital, JP<br />

Morgan Chase Bank, First USA/Bank One,<br />

Sears, AT&T, and American Express—with<br />

card processing services and leading-edge<br />

interactive voice response systems. First Data<br />

Resources also partners with international<br />

financial services companies through its offices<br />

in Japan, China, and Mexico.<br />

To serve the leaders in the financial industry,<br />

First Data’s <strong>Omaha</strong> operations feature the latest<br />

in advanced technology. Its world-class Data<br />

Center, which operates 24 hours a day, 7 days a<br />

week, handles credit and debit card<br />

transactions from around the globe. <strong>Omaha</strong> is<br />

also home to First Data’s Powerhouse, one of<br />

the most redundant power supplies in the<br />

nation, which ensures continuous processing.<br />

Financial institutions also rely on First Data to<br />

print and mail millions of card statements every<br />

day from its award-winning mailing facility.<br />

With seven thousand local employees, First<br />

Data has a vested interest in a productive<br />

Nebraska. By recruiting workers from other<br />

cities and states, First Data is continually adding<br />

to the positive economic impact that the<br />

company and its employees have on the<br />

<strong>Omaha</strong>-area economy.<br />

From its humble beginnings in 1971, to its<br />

worldwide presence as a transaction processing<br />

leader, First Data’s success, and that of its<br />

clients, is permanently linked to the resources<br />

of Nebraska.<br />

For more information on the company, please<br />

visit the company’s website at www.firstdata.com.


It’s a long way from the mountains and<br />

bays of County Kerry, Ireland, to the streets of<br />

<strong>Omaha</strong>, Nebraska. But, like so many other<br />

Irishmen who came before them, Patrick C.<br />

Heafey and Morgan J. Heafey, sought a new<br />

life in this “land of opportunity.”<br />

Patrick Heafey opened the first licensed<br />

funeral home in Nebraska in 1882. His brother<br />

Morgan worked for the Union Pacific Railroad<br />

for a few years before joining him. The first<br />

Heafey and Heafey Mortuary was located at<br />

Fourteenth and Farnam Streets in downtown<br />

<strong>Omaha</strong>. A year later, in 1883, a second<br />

mortuary was opened in South <strong>Omaha</strong> on<br />

Twenty-fourth and N Streets. Heafey and<br />

Heafey quickly became the most prominent<br />

mortuary in <strong>Omaha</strong>.<br />

In addition to the mortuary business, Heafey<br />

and Heafey rented out horses and carriages.<br />

They were rented for many auspicious<br />

occasions including the funeral of prominent<br />

<strong>Omaha</strong>n, Count John Creighton, in 1906.<br />

Heafey and Heafey’s meticulous records<br />

help to provide a glimpse of life and death in<br />

<strong>Omaha</strong>’s early years. An example is a bill from<br />

1909 listing the following funeral costs: casket<br />

and box, $70; candles, $1.50; gloves, $1.50;<br />

hearse, $12; five carriages, $25; robe, $10; and<br />

embalming and removal, $25. It came to a<br />

grand total of $145. Scratched in the margin<br />

was the customer’s comment, “Too expensive!”<br />

In 1912, Heafey and Heafey built a new<br />

mortuary at Twenty-sixth and Farnam where<br />

they remained until 1928. Morgan Heafey<br />

passed away in 1917. When he died, the<br />

operation of the South <strong>Omaha</strong> business fell to<br />

Morgan’s son, John C. Heafey. When Patrick<br />

Heafey died in 1921, Morgan’s sons, John C.,<br />

Morgan and Con Heafey, took over both funeral<br />

homes. In 1928 Heafey and Heafey moved even<br />

further west, to Thirty-fifth and Farnam.<br />

In 1980, Heafey and Heafey merged with Leo<br />

A Hoffmann Mortuary and built a beautiful new<br />

funeral home at Seventy-eighth and Center<br />

Streets. After additional mergers, the firm is now<br />

called Heafey, Heafey, Hoffmann, Dworak and<br />

Cutler. They now operate several mortuaries in<br />

the area including: Seventy-eighth and Center,<br />

and Sixteenth and Vinton in <strong>Omaha</strong>; and<br />

Twenty-second and Hancock in Bellevue.<br />

Thomas P. Heafey, son of John C. Heafey, is the<br />

current president of the organization.<br />

In 1929 the mortuary published a small<br />

booklet for their clients. Their philosophy then<br />

was described as, “The Threshold of<br />

Sympathetic Understanding, a term that has<br />

become a tradition with Heafey and Heafey in<br />

their many years of sympathetic, thoughtful<br />

and dignified funeral service in <strong>Omaha</strong>.” For<br />

more than 120 years, that philosophy has never<br />

wavered or changed.<br />

✧<br />

HEAFEY,<br />

HEAFEY,<br />

HOFFMANN,<br />

DWORAK AND<br />

Above: Crowds line the street for Count<br />

John Creighton’s funeral in 1906.<br />

CUTLER<br />

MORTUARIES<br />

Left: Patrick C. Heafey, founder of Heafey,<br />

Heafey, Hoffmann, Dworak and Cutler.<br />

AND<br />

CREMATORY<br />

THE MARKETPLACE<br />

169


C&A<br />

INDUSTRIES, INC.<br />

✧<br />

Above: C&A Industries, Inc.<br />

Corporate Office.<br />

Below: The new Aureus Medical facility in<br />

west <strong>Omaha</strong>.<br />

HISTORIC OMAHA<br />

170<br />

C&A Industries, Inc., (a national staffing<br />

firm), was formed in 1969 by a new<br />

engineering graduate from the University of<br />

Nebraska. The firm has shown consistent<br />

growth and success throughout the years. This<br />

has resulted in the <strong>Omaha</strong> Chamber of<br />

Commerce’s Award for being “<strong>Omaha</strong>’s fastest<br />

growing privately held firm” for two years<br />

running—2001 and 2002, and continued<br />

recognition for sustained excellence.<br />

The ability to focus on specialized<br />

segments of the job market has resulted in<br />

exceptional customer and employee<br />

satisfaction. You’ll recognize the firm’s trade<br />

name Aureus Group and its affiliate Celebrity<br />

Staffing. Each division of the Aureus Group<br />

maintains its own locations, employees and<br />

specialized industry training. Excelling in just<br />

one niche of the job market gives its internal<br />

employees a feeling of confidence that results<br />

in customer satisfaction.<br />

Making the staffing experience stress free is<br />

the company’s overall commitment. Corporate<br />

clients of Aureus Group are offered rapid<br />

access to pre-screened, qualified candidates,<br />

allowing the client the freedom to focus on<br />

their own business issues. This commitment is<br />

further enhanced through the variety of flexible<br />

staffing options.<br />

The Aureus Group offers Managed Services,<br />

Direct Hire, and Contract and Temporary<br />

Staffing, along with the famous Match Hire ® or<br />

working interview. Clients depend upon Aureus<br />

Group to provide staff that is a perfect fit for<br />

each unique position, the first time…every time.<br />

Customer and employee satisfaction is the<br />

primary corporate mission. This is exemplified<br />

by the firm’s commitment to hiring the best<br />

available talent, supporting them with<br />

excellent training programs and offering them<br />

a comprehensive benefit program. The<br />

corporate work culture thus developed results<br />

in quality productivity and satisfied customers.<br />

This caring environment fosters an<br />

enthusiasm for community service. The<br />

company’s employees are dedicated to giving<br />

back. In the past two years, C&A and its nearly<br />

2,000 employees have given over $250,000 in<br />

support of numerous charities including the<br />

Red Cross, United Way, Multiple Sclerosis<br />

Society, Salvation Army and the Food Bank.<br />

Expansion and a dedication to excellence has<br />

been a constant theme over the years. Aureus<br />

Group is poised to continue its sizable expansion<br />

efforts. A new facility in west <strong>Omaha</strong> (Lakeside<br />

Shopping Center) is the home of 200 to 250<br />

additional personnel dedicated to professional<br />

staffing and customer satisfaction. The company<br />

anticipates additional growth in <strong>Omaha</strong> and in<br />

other major metropolitan areas across the nation.<br />

Aureus Group remains unchanged in their<br />

commitment to client companies, employees and<br />

candidates. They keep business simple. They<br />

listen, they prepare and they deliver results.<br />

For more information, please visit the C&A<br />

Industries Website at www.ca-industries.com.


In 1933 the Electrical Products Company<br />

(EPCO), a regional sign company, sent five of<br />

its Kansas City employees to open a branch in<br />

<strong>Omaha</strong>. Among the five were Elizabeth “Pat”<br />

Patterson, a widow who was to manage the<br />

office, and Dwight Hatcher, a sign painter<br />

who, in taking this more secure job, turned<br />

down an offer to seek his fortune in<br />

Hollywood with his friend Walt Disney.<br />

Despite the Depression, the operation<br />

prospered for two years. Then, in 1935, EPCO<br />

fired one of the five <strong>Omaha</strong> employees, and the<br />

remaining four resigned in protest. Shortly<br />

thereafter, these four, along with a local crane<br />

truck owner, founded Neon Products Company.<br />

Although the new company soon grew into<br />

a full-service custom sign shop, offering<br />

design, fabrication, installation and servicing<br />

of all types of signs, in its early years its focus<br />

was on large neon displays.<br />

In 1941, Pat and Dwight were married and<br />

shortly thereafter bought out the other three<br />

company founders. Five years later, Pat’s<br />

daughter, Elizabeth Wofford, began working at<br />

Neon Products. In 1963, Beth’s leadership<br />

abilities were recognized when she was elected<br />

president of the company, making her one of<br />

the very first female heads of a sign company in<br />

the country.<br />

Much of the success the company<br />

experienced during the next twenty years was<br />

the result of Beth’s ability to foster strong and<br />

lasting business relationships with the area’s<br />

leading architectural firms, contractors and<br />

business leaders. These contacts and a reputation<br />

for fabricating quality signs led to Neon Products<br />

being asked to provide some of the highest<br />

profile signs in <strong>Omaha</strong>, including those on The<br />

Woodmen Tower, Brandeis Department Stores,<br />

Commercial Federal, Hinky Dinky<br />

Supermarkets, Baker’s Supermarkets, AK-SAR-<br />

BEN, Union Pacific and First National Bank.<br />

Beth’s successes, however, were not limited<br />

to improving the company’s client base. In<br />

1976 she decided to give the company’s<br />

building a face-lift. With the assistance of Neon<br />

Products’ designers, a new exterior for the<br />

building was created utilizing sign industry<br />

materials for the fascia. Neon Products was<br />

awarded that year’s “Downtown Beautification<br />

Award” by the Chamber of Commerce as well<br />

NEON PRODUCTS COMPANY, INC.<br />

as the very prestigious “Corning Award” by the<br />

National Electrical Sign Association.<br />

Continuing the family tradition, Beth’s<br />

daughter, Dorsey Olson, joined the company in<br />

1976. Over the next sixteen years she worked<br />

variously as bookkeeper, estimator, and<br />

secretary/treasurer, and in 1992 was named<br />

president upon Beth’s retirement. In recognition<br />

of her dedication and contributions to her<br />

association and the industry, in 2002 Dorsey<br />

was the first female elected to the World Sign<br />

Associates Executive Board. She has also been<br />

president and/or a board member of three local<br />

executive and service clubs. To complete the<br />

family circle, Dorsey’s daughters—Gabrielle<br />

Ryan and Mikaela Olson—as well as Dorsey’s<br />

husband, Jim, have also become integral parts<br />

of the company. Immediate family members,<br />

however, are not the only ones who have made<br />

an impact on the company’s success. Over the<br />

years it has been fortunate to have many highly<br />

skilled employees, including those of the<br />

Hayden family, which has had four generations<br />

work at Neon Products.<br />

The company’s dedication to quality and its<br />

longevity were recently rewarded by the receipt<br />

of the 2001 Chamber of Commerce “Golden<br />

Spike Award.” As Dorsey put it in her<br />

acceptance speech, “We have a responsibility to<br />

maintain the legacy of Neon Products’ founders<br />

by continuing to offer the highest standards of<br />

quality and service in our industry.”<br />

✧<br />

Neon Products is located at 1331 Park<br />

Avenue in <strong>Omaha</strong>.<br />

THE MARKETPLACE<br />

171


✧<br />

Sixteenth Street looking south from Douglas<br />

Street about 1910.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

172


BUILDING A GREATER OMAHA<br />

<strong>Omaha</strong>’s construction, manufacturing, and<br />

energy industries shape tomorrow’s skyline,<br />

providing working and living space for<br />

<strong>Omaha</strong>ns and fuel for the State<br />

Modern Equipment Company.........................................................174<br />

Metropolitan Utilities District ......................................................176<br />

Allied Oil & Supply, Inc. and Allied Tire Company ..........................178<br />

Contractors Siding & Window Supply.............................................179<br />

Nebraska Machinery Company ......................................................180<br />

<strong>Omaha</strong> Print ..............................................................................181<br />

United Seeds, Inc........................................................................182<br />

Paxton & Vierling Steel ...............................................................183<br />

BUILDING A GREATER OMAHA<br />

173


MODERN<br />

EQUIPMENT<br />

COMPANY<br />

✧<br />

Above: Truckloads of Wizards loaded on<br />

Cuming Street in 1934.<br />

Below: The original Wizard Drum and<br />

Barrel Stand patented in 1907.<br />

HISTORIC OMAHA<br />

174<br />

Modern Equipment Company, Inc. (MECO<br />

OMAHA) has been an important part of the<br />

<strong>Omaha</strong> landscape for nearly a century. MECO<br />

produces high quality material handling and<br />

storage equipment, from cantilever and pallet<br />

rack to drum stands and self dumping<br />

hoppers. Founded in 1907 by Clark A.<br />

Sigafoos, Modern Equipment Company began<br />

life as the <strong>Omaha</strong> Folding Machine Company,<br />

named after its key product. In addition to the<br />

<strong>Omaha</strong> Newspaper Folder, Sigafoos<br />

manufactured a drum and barrel stand called<br />

the Wizard. With the addition of a few<br />

improvements, the Wizard is still<br />

manufactured and sold by MECO today.<br />

MECO is proud of its history: an example of<br />

the early Wizard is on display in the MECO<br />

museum, located in MECO’s downtown<br />

<strong>Omaha</strong> campus. Also displayed in the<br />

museum are pictures of all the owners<br />

through the years, newspaper and magazine<br />

articles about the company, handmade models<br />

of many of the products made by MECO<br />

during the last century, historical<br />

photographs, and much more.<br />

Each succeeding president and owner has<br />

left his mark through the years–Sigafoos;<br />

Henry Haubens; Jake and Aaron Raznik, who<br />

changed the name to Modern Equipment<br />

Company; Gerry Cohn; Dick Johnson; and<br />

most recently his son, Rick Johnson. Since<br />

Dick Johnson purchased the company in<br />

1975, MECO has grown from one building to<br />

an urban campus covering nearly five<br />

downtown blocks. Dick Johnson built this<br />

company with the help of his son, Rick, now<br />

president and CEO, and a team of devoted<br />

long-term employees. As a result of the work<br />

by this dedicated team, MECO has shown<br />

continuous growth year after year since the<br />

Johnson family took control. Modern<br />

Equipment Company now bears little<br />

resemblance to that small, earlier firm. In fact,


the Wizard is the only surviving product from<br />

the original line.<br />

The team of long-term employees<br />

continues to grow. A combination of the<br />

family atmosphere, pride in product and<br />

service, and the security offered by a company<br />

that doesn’t believe in layoffs and promotes<br />

largely from within contributes to low<br />

turnover. In fact, when discussing an<br />

employee who had been with the company<br />

thirteen years, President Rick Johnson<br />

referred to him as “a newcomer.”<br />

What’s the secret to the company’s success?<br />

According to Rick Johnson, it’s simple. “Treat<br />

the customer as you would like to be treated<br />

yourself. It’s not just lip service—we do<br />

it.” That approach, coupled with the company<br />

philosophy of “Quality, Integrity and Service,”<br />

has ensured that MECO products can<br />

be found in all kinds of warehouses and<br />

storage facilities.<br />

But warehouses and storage facilities aren’t<br />

the only place you’ll find MECO products.<br />

In 1996 MECO was the exclusive provider<br />

of racing shell boat rack for the Olympics<br />

held in Atlanta, Georgia. College and<br />

professional rowing teams across the country<br />

also use MECO boat rack to store their<br />

equipment—usually custom-painted in the<br />

team colors.<br />

This willingness to customize products<br />

to meet specific customer needs is nothing<br />

new at MECO. In fact, entire product lines<br />

have been developed in response to customer<br />

demand. In 1993 MECO began producing<br />

self dumping hoppers in response to a<br />

customer request and a persistent sales team<br />

member who saw an opportunity for more<br />

growth. Now there is a newly erected facility<br />

on the MECO campus entirely dedicated<br />

to the efficient production of the company’s<br />

first-rate, leak-proof hoppers.<br />

How do these traditional values—<br />

commitment to quality, integrity, and service;<br />

knowledgeable sales staff; a sense of history; a<br />

sense of family—play out in the world of<br />

modern business? Pretty well, as it turns out.<br />

MECO is even able to advertise—truthfully—<br />

that it never misses a promised shipping date.<br />

As President Johnson points out, no one<br />

wants to be part of a missed shipping date.<br />

When a neighborhood-wide power outage<br />

occurred in 1994, breaking a string of 2,282<br />

consecutive workdays without a miss,<br />

workers were in the plant with flashlights<br />

pulling key orders for customers who couldn’t<br />

afford to wait one more day. Even the phone<br />

is answered with “MECO OMAHA—we never<br />

miss.” And if the staff has anything to say<br />

about it, MECO will never miss.<br />

✧<br />

Above: MECO’s quality products are<br />

regularly shipped to all fifty states, Canada,<br />

Mexico, and most “Fortune 500” companies.<br />

Left: Self Dumping Hoppers manufactured<br />

by MECO since 1993 are one of the<br />

company’s fastest growing product lines.<br />

BUILDING A GREATER OMAHA<br />

175


METROPOLITAN<br />

UTILITIES<br />

DISTRICT<br />

✧<br />

Icing refrigerator rail cars was a major<br />

source of income for the M.U.D. Ice<br />

Department. In the 1930s, District<br />

employees made this machine, which<br />

crushed three-hundred-pound cakes of ice,<br />

to load train cars.<br />

HISTORIC OMAHA<br />

176<br />

<strong>Omaha</strong>’s Metropolitan Utilities District has a<br />

rich history, rooted in the hopes and dreams of<br />

early civic “pioneers” who seemingly foresaw<br />

<strong>Omaha</strong>’s growth from a bustling frontier town<br />

into the burgeoning hub of business and<br />

industry we know today. They knew for a city to<br />

grow and prosper, it needed a reliable source of<br />

drinking water and fire protection.<br />

In 1879 those leaders began planning for a<br />

pumping station and water distribution system.<br />

A private company built and operated the first<br />

plant on the banks of the Missouri River, with a<br />

reservoir at Walnut Hill. However, it soon<br />

became clear these facilities would not be<br />

adequate, and planning began for a larger plant.<br />

The Florence Water Treatment Plant was<br />

completed and placed in service in 1889.<br />

During the ensuing years, frequent<br />

ownership and management changes, plus<br />

public outcry over high water rates and poor<br />

service, spawned a movement for public<br />

ownership of the system. After a lengthy legal<br />

battle, the city purchased the system in 1912.<br />

The next year, the Nebraska Legislature<br />

chartered the Metropolitan Water District as a<br />

subdivision of the State and the District as we<br />

know it today was born.<br />

During the late nineteenth and early twentieth<br />

centuries, gas service made inroads in <strong>Omaha</strong>. In<br />

1868 a private company sold gas as a fuel for<br />

streetlights and later, for ranges. However, when<br />

the time came to renew the city’s franchise with<br />

the gas company, citizens who had grown<br />

accustomed to the benefits of public utility<br />

ownership voted down the renewal. In 1919 the<br />

Legislature gave the District control of the gas<br />

system. In 1923 the District’s name was changed<br />

to the Metropolitan Utilities District (M.U.D.).<br />

Since then, M.U.D. has provided reliable and<br />

safe natural gas and water service to the <strong>Omaha</strong><br />

area. The utility now serves more than 177,000<br />

water customers and 190,000 natural gas<br />

customers in the <strong>Omaha</strong> metropolitan area.<br />

As a public utility owned by its customers, the<br />

District’s mission is to provide customers with<br />

safe, reliable service at the lowest possible cost.<br />

By comparison, private utilities must maximize<br />

returns to shareholders. In effect, the District’s<br />

customers are its shareholders. Revenues in<br />

excess of operating costs are reinvested into the<br />

company to improve services, or returned to the<br />

customers in the form of reduced rates. From<br />

1997 through 1999, the District returned $13.5<br />

million to customer-owners in reduced gas rates.


M.U.D.’s residential natural gas rates are<br />

twenty-two percent below the national average.<br />

Water rates also are among the lowest in the<br />

Midwest. The annual cost of water for the<br />

average residential customer using 110,000<br />

gallons is only $162.09 (2000-2003).<br />

Public ownership also gives customer-owners<br />

a voice in operations. An elected, seven-member<br />

board of directors, meeting monthly, governs the<br />

District. All meetings are open to the public.<br />

Throughout the coldest winters, M.U.D.<br />

ensures an ample supply of natural gas, buying<br />

gas from a portfolio of U.S. and Canadian<br />

suppliers. By buying large volumes of gas from<br />

numerous suppliers and regions, the District<br />

ensures reliability while negotiating the most<br />

economical prices.<br />

Enhancing the savings are a liquefied<br />

natural gas plant and two propane plants that<br />

provide “peakshaving” supplies for peak<br />

heating days. Annually, these facilities save<br />

customer-owners $7.5 million in pipeline fees<br />

that otherwise would be required to reserve<br />

pipeline space for transporting additional gas.<br />

M.U.D. also provides a reliable supply of safe,<br />

high quality drinking water. The District pumps<br />

an average of ninety-seven million gallons per<br />

day, with a maximum daily capacity of 234<br />

million gallons, from two of its water treatment<br />

plants and several peakshaving wells. Fire<br />

protection also is an important service, with<br />

nearly twenty-three thousand hydrants<br />

maintained throughout the M.U.D. service area.<br />

M.U.D.’s treated water surpasses state and<br />

federal quality standards for drinking water. The<br />

District performs at least three hundred monthly<br />

tests for bacteria alone, plus tests for minerals<br />

and other substances. Although not mandated,<br />

tests also are conducted for parasites such as<br />

cryptosporidium and giardia. Whatever new<br />

standards may be required in the future, M.U.D.<br />

will meet these standards to ensure the quality<br />

customer-owners expect.<br />

The District continues to meet the water<br />

needs of the growing community by planning<br />

for a third treatment plant. The Platte West<br />

Project, anticipated to be operating in 2008,<br />

will add another one hundred million gallons<br />

to the District’s daily pumping capacity.<br />

Demand for natural gas also will grow as the<br />

District explores new uses for it, such as<br />

natural gas vehicles and fuel cells for electricity<br />

generation. The District supplies gas for<br />

fuel cells at First National Bank of <strong>Omaha</strong>’s<br />

data processing center, the world’s first,<br />

multi-celled, paralleled, fuel cell application,<br />

generating eight hundred kilowatts of clean,<br />

reliable electrical power.<br />

Through innovation and commitment to<br />

quality and service, the Metropolitan Utilities<br />

District will continue to meet the changing<br />

needs of customer-owners while capitalizing<br />

upon the benefits of public utility ownership.<br />

✧<br />

Above: Transporting twenty-five pounds to<br />

her home was no problem for this woman.<br />

Two 300-pound cakes are on the dock<br />

behind her. M.U.D. began selling ice in<br />

1918, and by 1930, the District distrubuted<br />

“MUNY” ice from sixty jitney stations.<br />

Below: The Florence Water Works<br />

maintained its own cement mixer used for<br />

construction of coal pits, basin repair, etc.,<br />

in the early 1900s.<br />

BUILDING A GREATER OMAHA<br />

177


&<br />

ALLIED OIL<br />

SUPPLY, INC.<br />

ALLIED TIRE<br />

COMPANY<br />

Conrad Heinson is the visionary CEO of<br />

Allied Oil & Supply, Inc. In 1958, Heinson, a<br />

salesman for Interstate Oil in Kansas City,<br />

learned that his territory in Nebraska and<br />

Iowa would be dropped from Interstate’s<br />

service area. Recognizing opportunity where<br />

others might see failure, he decided to service<br />

the area himself by starting his own business.<br />

Allied first opened its doors at 1024 Dodge,<br />

using Ford Storage facilities. Within a year,<br />

they added a facility in Des Moines, and four<br />

years later, Kansas City. In the early years they<br />

focused strictly on lubricants and filters.<br />

Products were shipped by common carrier<br />

and stored in a public warehouse.<br />

The year 1965 found the company at 404<br />

Pierce, venturing into what would become the<br />

second and third jewels in the Allied crown:<br />

Allied Tire Company and Allied Construction<br />

Specialties. Heinson developed a network of<br />

retail tire outlets spreading from <strong>Omaha</strong> to as<br />

far as San Diego, California by 1968. Allied<br />

Construction Specialties was also established<br />

during this period, providing concrete<br />

accessories and supplies to building<br />

contractors in a hundred-mile radius of <strong>Omaha</strong><br />

for many years. This portion of the business<br />

was sold in 2000.<br />

It was in 1975 that Allied took the lead in<br />

providing oil storage and dispensing<br />

equipment to its customers. Oil is purchased<br />

in bulk from several major oil companies,<br />

repackaged at Allied facilities, and distributed<br />

to end users throughout the Central United<br />

States. Allied was also a leader in distributing<br />

original equipment lubricants for Cummins<br />

and Caterpillar as well as marketing their own<br />

private label “Allied Premium Lubricants.”<br />

Allied has experienced substantial growth in<br />

oil and truck tire sales during the last twentyfive<br />

years. The corporate headquarters moved to<br />

its present location at 2209 South Twenty-fourth<br />

in 1975. The Kitty Clover potato chip factory<br />

across the street was purchased in 1991 for<br />

additional truck tire storage. In 1998, Allied<br />

opened a state-of-the art Michelin Retread plant<br />

at Twenty-first and Martha, which produces over<br />

three hundred and fifty truck retreads a day.<br />

Allied provides services and products in an<br />

eight state area from five branch locations:<br />

<strong>Omaha</strong>, Kansas City, Joplin, Sioux Falls, and<br />

Des Moines. Nebraska, Kansas, Minnesota,<br />

Oklahoma, Arkansas, Iowa, Missouri, and<br />

South Dakota are all active territory for Allied<br />

sales. With 215 employees and 125 licensed<br />

vehicles constantly plying the roads, Allied’s<br />

colorful black and yellow “bumblebee”<br />

tankers are a common sight on the highways.<br />

Both of Heinson’s daughters, Tamara<br />

Heinson-Fowler and Debra Heinson-Thiesfeld,<br />

have been active in the business since 1979,<br />

and now serve as executive vice presidents.<br />

Allied Oil & Supply, Inc. can be found on the<br />

Internet at www.allied-oil.com.<br />

HISTORIC OMAHA<br />

178


A good business begins with the idea that<br />

money can be earned by selling quality<br />

products and service. The Brewers, Bill and<br />

Lana, have built a business based on that<br />

assumption. Using his experience in the home<br />

improvement industry gained some forty<br />

years ago as a young man in Hawaii, the<br />

Brewers home improvement business grew<br />

to provide products and services in three<br />

states, doing business as Contractor’s Siding<br />

& Tools Supply and Hi-Tech Windows<br />

Systems, selling windows, siding, guttering<br />

and related tools.<br />

Bill’s entry into business began in 1967, as<br />

Brewer Home Improvements, working as a<br />

siding contractor. <strong>Omaha</strong> had begun its<br />

inexorable growth to the west and in 1975 a<br />

tornado struck, wreaking havoc on <strong>Omaha</strong>.<br />

This created an enormous demand for home<br />

repair. Like many Americans wanting to be<br />

self-employed, Bill took advantage of the<br />

opportunity and made the successful<br />

transition from installer and contractor to<br />

salesman and wholesale provider. With Lana<br />

running the first office at home as Millard<br />

Siding and Repair, they soon needed more<br />

space and opened a warehouse at 1346 South<br />

Twentieth Street under the name of<br />

Contractors Siding and Tool Supply.<br />

Presently, Contractors maintains offices in<br />

<strong>Omaha</strong>, Lincoln, Grand Island, and Sioux<br />

Falls. Growth has been steady. From 1980 to<br />

1985, business was conducted at 2319 North<br />

Eighteenth Street. The Grand Island<br />

warehouse was opened in 1983 and Lincoln<br />

in 1984. With business booming, Contractors<br />

purchased a fifteeen-thousand-square-foot<br />

facility in 1985 and moved its corporate office<br />

to 2031 St. Mary’s, where they stayed for<br />

seventeen years. They also acquired a storm<br />

window and door company at Forty-fifth<br />

and Cumming, which soon joined them at<br />

Twentieth and St. Mary’s. They began<br />

fabricating a top quality vinyl replacement<br />

window under the name Hi-Tech Window<br />

Systems. In 1986 the Sioux Falls warehouse<br />

opened and, in 1996, the Denver warehouse<br />

was placed in operation. Although additional<br />

space was added at the St. Mary’s location in<br />

1998, the Brewers moved west in 2002, to<br />

their present location at 4111 South Ninetyfourth<br />

Street. Also in 2002, Contractors<br />

Siding and Tool Supply closed the Denver<br />

store, ceased production as Hi-Tech Window<br />

Systems and changed the business name to<br />

Contractors Siding and Window Supply.<br />

Contractors Siding and Window Supply<br />

employs more than 40 employees and<br />

has annual revenues in excess of $7 million.<br />

Their wholesale catalogue features at least three<br />

brands of vinyl siding, state-of-the-art<br />

windows, doors, guttering, and numerous<br />

tools. With 2 tractors, 11 trailers, and local<br />

delivery trucks, they are constantly on the road,<br />

shipping and delivering products. Contractors<br />

Siding and Window Supply can be found on<br />

the Internet at www.contractorssiding.com.<br />

CONRACTORS<br />

SIDING &<br />

WINDOW<br />

SUPPLY<br />

A DIVISION OF WEB, INC.<br />

BUILDING A GREATER OMAHA<br />

179


NEBRASKA<br />

MACHINERY<br />

COMPANY<br />

✧<br />

Above: Nebraska Machinery Company was<br />

founded in 1938 by J. J. Swanson and<br />

W. A. Norris.<br />

Below: A rendering of the current Nebraska<br />

Machinery Company facilities at 11002<br />

Sapp Brothers Drive in <strong>Omaha</strong>.<br />

HISTORIC OMAHA<br />

180<br />

J. J. (Joe) Swanson and W. A. Norris founded<br />

Nebraska Machinery in 1938. Swanson was<br />

a highway engineer for the Wyoming<br />

Department of Transportation and Norris<br />

worked as a Wyoming general contractor. The<br />

Great Depression had yet to loosen its grip, and<br />

both men saw the machinery business as a<br />

good way to make a living as Roosevelt’s WPA<br />

programs were moving dirt throughout the<br />

country, building dams, highways, courthouses,<br />

swimming pools and federal office buildings.<br />

Swanson purchased his partner’s interest<br />

ten years later. Upon his death, his two sons,<br />

J. L. (Jerry) and J. D. (Duane) Swanson, took<br />

over the helm. Jerry started in 1953 as a<br />

sales/promotion coordinator and is now chairman<br />

of the Board of Directors. Duane joined<br />

the company in 1959, and was elected president<br />

in 1992. Both men live in <strong>Omaha</strong>.<br />

Nebraska Machinery is the Caterpillar dealer<br />

for the State of Nebraska. In the early years they<br />

sold only Caterpillar equipment, but have since<br />

expanded their offering to include other manufacturers.<br />

The company has 410 workers at<br />

seven locations and provides a wide range of<br />

services. Gone is the singular focus on earthmovers.<br />

In 1978 a new facility was built in North<br />

Platte. 1983 saw the acquisition of Missouri<br />

Valley Machinery Company serving Northeast<br />

Nebraska. With additional stores in <strong>Omaha</strong> and<br />

Norfolk, Nebraska Machinery opted to adopt<br />

<strong>Omaha</strong> as their corporate headquarters. Thirty<br />

counties were added in Southeast Nebraska with<br />

the addition of stores in Lincoln and Doniphan,<br />

giving them a presence in ninety-two Nebraska<br />

counties. They also serve Council Bluffs and<br />

Pottawattamie County in Iowa.<br />

By providing sales and service second to<br />

none, Nebraska Machinery experienced phenomenal<br />

growth. Products and services were<br />

added until it became necessary to divide into<br />

five divisions: the lift truck division is now<br />

Nebraska Lift Systems, the engine division is<br />

High Plains Power Systems, and the heavy<br />

equipment division retained its name of<br />

Nebraska Machinery Company. Nebraska<br />

Rents handles rental needs and the company’s<br />

agricultural division offers agricultural equipment.<br />

All five divisions are represented at<br />

branch locations in Lincoln, Scottsbluff,<br />

North Platte, Norfolk, and Doniphan.<br />

As the business has grown, so has the need<br />

for space. Nebraska Machinery recently<br />

moved into a 170,000-square-foot facility at<br />

11002 Sapp Brothers Drive, conveniently<br />

located at I-80 and Highway 370. It is a stateof-the-art<br />

facility with concrete heated floors,<br />

28,000-square-foot parts warehouse, 20,400-<br />

square-foot heavy equipment service area,<br />

6,729-square-foot specialized repair area,<br />

11,500-square-foot industrial engine area,<br />

and 16,000-square-foot truck repair area, all<br />

designed and wired with the future in mind<br />

and serving our customers’ needs.


There are few <strong>Omaha</strong> businesses with the<br />

pedigree of <strong>Omaha</strong> Print. In 1858, nine years<br />

before Nebraska statehood, E. F. Schneider and<br />

H. J. Brown unloaded a small printing press on<br />

the wilderness banks of the Missouri River.<br />

After hauling it into <strong>Omaha</strong>, they established a<br />

tabloid called the Nebraska Republican, a newspaper<br />

aimed at promoting the causes of the<br />

Republican Party. Nebraska at this time was a<br />

frontier state of 12,000, inhabited by fur<br />

traders, Indians, gold seekers and those traveling<br />

west along the Oregon Trail. James<br />

Buchanan was president and <strong>Omaha</strong> was the<br />

capital of the Nebraska Territory.<br />

The Nebraska Republican was the<br />

cornerstone of what later became the <strong>Omaha</strong><br />

Printing Company. The first edition was<br />

printed May 5, 1858. The paper changed<br />

hands many times, and by 1865 it had<br />

doubled its circulation and was called the<br />

<strong>Omaha</strong> Daily Republican. In 1884 it branched<br />

out to form the <strong>Omaha</strong> Republican Printing<br />

Company. In 1890 the daily paper was<br />

retired, Republican was eliminated from the<br />

name, and the business became the now<br />

familiar <strong>Omaha</strong> Printing Company.<br />

In 1909, Frank Johnson, a long time<br />

employee, was chosen to pilot <strong>Omaha</strong> Printing<br />

Company. In 1913 he received permission<br />

from George Joslyn to erect a building at<br />

Thirteenth and Farnam and built a six-story<br />

building capable of handling the tons of heavy<br />

equipment and paper used in the firm’s<br />

operation. Johnson transformed a small<br />

commercial printing company into a highly<br />

successful business and became a powerful<br />

political force in the <strong>Omaha</strong> community.<br />

During the ensuing years, the company<br />

expanded into office supplies, stationery,<br />

business forms and furniture. The geographical<br />

territories for customers also expanded to<br />

banks and county governments throughout<br />

Nebraska and the Midwest.<br />

In 1974, then-President Harvey Hayes Jr.<br />

developed a plan that would be the beginning<br />

of <strong>Omaha</strong> Print, as we know it today. A fiftythousand-square-foot<br />

plant was built in the<br />

newly developed Foxley Industrial Park at<br />

Forty-seventh and F Street. It was an efficient<br />

open architecture manufacturing plant and<br />

office facility, and one of the first all-electric<br />

manufacturing facilities built in <strong>Omaha</strong>.<br />

In the late eighties computers and new<br />

technology began to revolutionize the printing<br />

industry. Newly appointed president,<br />

Steve Hayes, continued to refashion the company<br />

to meet the changing needs of customers.<br />

By 1999 they had implemented 100%<br />

digital workflow processes and were offering<br />

complete fulfillment services. In 2000 they<br />

installed the area’s newest heat set web press,<br />

which allowed them to service customers on a<br />

regional and national basis. Their vision is to<br />

help companies “Get there. Faster” in any way<br />

related to your company’s marketing efforts.<br />

Old fashion values that still work in their<br />

third century of business.<br />

<strong>Omaha</strong> Print can be found on the Web at<br />

www.omahaprint.com.<br />

OMAHA PRINT<br />

✧<br />

Above: <strong>Omaha</strong> Print’s current headquarters<br />

at 4700 F Street.<br />

Below: <strong>Omaha</strong> Print City Championship<br />

Team with Lou Gehrig and Babe Ruth.<br />

BUILDING A GREATER OMAHA<br />

181


UNITED<br />

SEEDS, INC.<br />

United Seeds is a truly historic business with<br />

roots extending back to 1887, founded as<br />

Nebraska Seed Company by Henry Windheim.<br />

The 1208 Jones Street location served the<br />

company until 1944 when it moved to its<br />

present location at 7500 Burlington in Ralston.<br />

Nebraska Seed was purchased by John<br />

Nicolson of Shenandoah, Iowa, in the 1920s.<br />

Nicolson had visions of becoming a leading<br />

international seed company and led Nebraska<br />

Seed to be a pioneer in hybrid corn seed as well<br />

as popcorn, alfalfas and a wide range of turf<br />

and field grass seeds. The company also<br />

controlled Henry Field Nurseries.<br />

Nicolson’s grand vision was not a financial<br />

success, however, and Nebraska Seed had<br />

reduced its scope of operations at the time of<br />

his death in 1957. Shortly thereafter Arthur<br />

Berry, along with partners William and James<br />

Fitzgerald, purchased the turf and field seed<br />

operations of Nebraska Seed and renamed the<br />

company United Seeds, Inc.<br />

United Seeds was to dramatically change<br />

again in the next decades. Through the 1950s<br />

and 1960s United Seeds remained one of the<br />

largest harvesters and sellers of Kentucky<br />

bluegrass, which grew wild. The bluegrass<br />

harvest would begin in southern Missouri and<br />

proceed north until the roads ended in Canada.<br />

Production of top quality seed was soon to shift,<br />

however, to the ideal climate of the Pacific<br />

Northwest. Soon thereafter the production of<br />

nationally promoted varieties began.<br />

United Seeds adapted by changing into the<br />

business it is today, a regional wholesaler/<br />

distributor of turf grass, native grass and<br />

wildflower seeds. A diverse customer base has<br />

grown and United Seeds opened a Des Moines<br />

warehouse and sales operation in 1993. The<br />

Berry family consolidated its ownership<br />

position in 1986 when Richard Berry returned<br />

to manage the company. Berry and partner,<br />

John Jones, controls the business today. United<br />

Seeds has nine employees and serves a<br />

customer base of about 1,000.<br />

United Seeds has a reputation of high ethical<br />

standards, excellent service, and an exceptional<br />

product. They are known for a variety of<br />

proprietary mixes and blends, but always<br />

accommodate custom blends specified by the<br />

customer. Antelope brand is the trademark they<br />

have made famous and it is a guarantee of<br />

superior quality. Unlike most companies,<br />

United routinely takes the extra step of<br />

“certifying” its mixes and blends to ensure the<br />

customer gets exactly what is specified on the<br />

label. This insistence on quality and high levels<br />

of performance has resulted in consumer<br />

satisfaction and repeat business.<br />

HISTORIC OMAHA<br />

182


PAXTON &<br />

VIERLING<br />

STEEL<br />

It is impossible to look at the <strong>Omaha</strong> Skyline<br />

without acknowledging the contribution of<br />

Paxton and Vierling Steel. Virtually any<br />

structure of importance—buildings, hundreds<br />

of bridges and highway overpasses, and railroad<br />

bridges—were built with their steel products.<br />

The Civic Auditorium, Mutual of <strong>Omaha</strong>, the<br />

Ak-Sar-Ben Coliseum, Union Pacific Center, the<br />

Zorinsky Federal Building, the Woodmen<br />

Tower, and most recently, the First National<br />

Bank Tower and portions of the new convention<br />

center are only a few of the notable buildings<br />

constructed with their steel columns and beams.<br />

Founded in 1885, with only thirty<br />

employees, by <strong>Omaha</strong> business pioneer<br />

William Paxton, along with Chicago brothers<br />

A.J. and Robert Vierling, Paxton & Vierling Iron<br />

Works was the primary source of iron and steel<br />

in <strong>Omaha</strong>. By the turn of the century, the<br />

company became Paxton & Vierling Steel<br />

Company. <strong>Omaha</strong>’s historic Jobbers Canyon<br />

near the Missouri River, nearly a square mile of<br />

towering red brick warehouses and<br />

wholesalers, was built with PVS iron and steel.<br />

In 1930 the Chicago Vierlings sent<br />

employee Fred Owen to <strong>Omaha</strong> to help<br />

manage PVS. With the stock market crash of<br />

’29 and the ensuing Great Depression, Owen<br />

was able to purchase the Vierling interest in<br />

the business. Fred brought his son Edward F.<br />

Owen into the company, who rose to become<br />

chairman. In 1979 the reins were handed to<br />

his eldest son, Robert E. Owen, who is<br />

currently president of Paxton & Vierling Steel<br />

and chairman of Owen Industries, which is<br />

headquartered in <strong>Omaha</strong>.<br />

Today, as part of Owen Industries, Paxton &<br />

Vierling Steel is one of the primary steel<br />

fabricators in the world. It employs more than<br />

400 people, and annual sales are in excess of<br />

$100 million. It produced more than ten<br />

thousand tons of structural steel for the Quezon<br />

Power Project in the Philippines and is<br />

currently at work producing equivalent<br />

tonnage for a nuclear waste facility in<br />

Washington state. But PVS is only one of<br />

Owen Industries’ divisions. A large network<br />

of steel service centers and manufacturing<br />

plants meet stringent production and schedule<br />

requirements. Advanced technologies and stateof-the-art<br />

equipment is standard in processing<br />

steel for the manufacturing, agriculture,<br />

railroad, and construction industries.<br />

The Owen Foundation, established in<br />

1957, has endowed $4.5 million to<br />

scholarship funds and more than 50<br />

community groups. The Foundation and<br />

Owen family have invested generously in<br />

<strong>Omaha</strong> and Nebraska by building facilities at<br />

Mahoney State Park, and <strong>Omaha</strong>’s Henry<br />

Doorly Zoo as well as helping renovate the<br />

<strong>Omaha</strong> Community Playhouse. They donated<br />

money to build Camp Owen at Platte River<br />

State Park, and have nurtured the cultural<br />

scene in <strong>Omaha</strong> by supporting Opera <strong>Omaha</strong>,<br />

Boys and Girls Clubs of <strong>Omaha</strong>, Boy Scouts,<br />

and the <strong>Omaha</strong> Millennium Lights Display.<br />

✧<br />

Above: Paxton & Vierling Iron Works and<br />

its employees, 1886.<br />

Below: The forty-five-story First National<br />

Tower in <strong>Omaha</strong>, 2001.<br />

BUILDING A GREATER OMAHA<br />

183


✧<br />

The Ak-Sar-Ben Coronation program<br />

from 1896.<br />

COURTESY OF THE DOUGLAS COUNTY HISTORICAL<br />

SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

184


INDEX<br />

#<br />

311, 87<br />

355th Infantry Regiment, 52<br />

A<br />

“Above All Others on a Stream,” 16<br />

Ak-Sar-Ben Coliseum, 57, 64, 69, 78-79,<br />

85-88<br />

Ak-Sar-Ben Field, 37, 70<br />

Allen, Thomas, 15<br />

Allen, William, 15<br />

Allied Slate, 48, 55-56<br />

Alzaldo, “Subby”, 82<br />

Ambrose, Stephen, 22<br />

American Expeditionary Forces, 52<br />

American Federation of Labor, 42<br />

American Fur Company, 10<br />

American Gramaphone Records, 85, 87<br />

Ammons, Cary, 83<br />

Anzaldo, Sebastian, 91<br />

Apache, The, 36<br />

Armour Meat Packing Company, 31, 74<br />

Armstrong, George Robert, 91<br />

Astaire, Fred, 61<br />

Astor, Jacob, 10-11<br />

Atkinson, Henry, 9<br />

B<br />

Barker Hotel, 34<br />

Baum, Frank L., 43<br />

Bechel, William F., 91<br />

Belden, David Douglas, 91<br />

Bellevue, 11-12, 15-17, 24, 70<br />

Bemis Foundation/Alternative<br />

Worksite, 87<br />

Bemis Park, 49<br />

Bemis, George Pickering, 91<br />

Benson High School, 68<br />

Benson, 33, 36, 45<br />

Bibins, George, 83<br />

Big Elk, 11, 16<br />

Big Sioux River, 7<br />

Blackbird, 8<br />

Blackstone Hotel, 75<br />

Blizzard of ’75, 78<br />

Blumkin, Rose, 72<br />

Bockscar, 70<br />

Bodmer, Karl, 10-11, 87<br />

Boozer, Bob, 86<br />

Boyd’s Opera House, 34<br />

Boyd’s Theater, 34<br />

Boyd, James E., 34, 91<br />

Boyle, D. Michael “Mike”, 82, 91<br />

Boyle, Mike, 82<br />

Boys Town, 52-53, 55, 67, 73<br />

Boys Town, 53, 62, 78<br />

Brandeis Department Store, 74<br />

Brewer, William M., 91<br />

Briggs, Clinton, 91<br />

Broatch, William J., 91<br />

Brokaw, Tom, 70<br />

Brown, Charles H., 91<br />

Brown, Mildred, 77<br />

Brown, William, 56-57, 76<br />

Brown, William D., 15<br />

Brown's Ferry Company, 15, 16<br />

Bryan, William Jennings, 42-45, 47<br />

Buffalo Bill, 36<br />

Buffett, Warren, 73, 86<br />

Burlington Railroad, 27<br />

Burlington Station, 61, 67<br />

Butler, Dan Bernard, 91<br />

C<br />

Cabanne, Jean-Pierre, 7, 9-11<br />

Café de Melody, 62<br />

Cahn, Albert, 56<br />

Caldwell, Smith Samuel, 82, 91<br />

Callinger, Walt, 82<br />

Calloway, Bertha, 77<br />

Candlewood, 70<br />

Capitol City, 24<br />

Carson, Johnny, 70<br />

Carter Lake, 42, 49<br />

Carter Lake Club, 49<br />

Carter Lake Club House, 42<br />

Catholic Voice, 84<br />

Cavanaugh, John, 82<br />

Center for Aging, Alzheimer’s Disease and<br />

Neurodegenerative Disorders, 90<br />

Center Mall, 74<br />

Central Pacific Railroad, 23, 25<br />

Central Park Mall, 90<br />

Chambers, Ernie, 78<br />

Chase, Champion S., 91<br />

Chicago and Northwestern Railroad, 31<br />

Chicago, Burlington & Quincy Railroad,<br />

58, 61<br />

Chief Theater, 67<br />

Child Saving Institute, 49<br />

Children’s Hospital, 90<br />

Church of Jesus Christ of Latter-Day<br />

Saints, 12, 90<br />

Civil War, 15, 21-24, 33, 41<br />

Clark, William, 8-9, 18<br />

Clarkson College, 88<br />

Clarkson, Robert, 21<br />

Cody, Buffalo Bill, 87<br />

College of St. Mary, 88<br />

College World Series, 75, 85-86<br />

Columbia Fur Company, 10<br />

Columbus, 23, 41, 78<br />

Committee of Five Thousand, 48<br />

ConAgra, 73, 90<br />

Concerned Citizens for <strong>Omaha</strong>, 88<br />

Congress of Industrial Organizations, 42<br />

Conley, Fred L., 82, 91<br />

Coronation and Ball, 70, 184<br />

Council Bluff, 9<br />

Council Bluffs, 12, 15, 22, 26, 49, 71, 78,<br />

85<br />

Council Bluffs Street Railway Company,<br />

45<br />

Courtland Beach, 49<br />

Cox Cable, 84<br />

Cozzens Hotel, 23<br />

Crawford, Bruce, 87<br />

Credit Foncier of America, 23<br />

Credit Mobilier of America, 23<br />

Creech, Jimmy, 89<br />

Creighton Preparatory High School, 79<br />

Creighton University, 24, 77-78, 86, 88,<br />

90<br />

Creighton, Bridget, 19<br />

Creighton, Edward, 19-21, 23<br />

Creighton, James, 19-20<br />

Creighton, John, 19-20<br />

Creighton, Joseph, 19<br />

Creighton, Mary Lucretia Wareham, 19,21<br />

Crete, 41<br />

Crook, General George, 27-28<br />

BUILDING A GREATER OMAHA<br />

185


Cross of Gold, 43, 45<br />

Crossroads, 70<br />

Crossroads Mall, 75<br />

Crouch, Eric, 86<br />

Cudahy Meat Packing Company, 31, 74<br />

Cuming, Thomas B., 17<br />

Cunningham, Glenn, 71, 91<br />

Cunningham, Robert G., 82, 91<br />

Curtis Horse, 21<br />

Curtis, Glen, 37<br />

Curtiss, Elden F., 89<br />

Cushing, Richard C., 91<br />

Cut-Off Lake, 49<br />

D<br />

Dahlman, James C., 46-48, 55, 57, 91<br />

Daily Record, 85<br />

Dakota, The, 7<br />

Daub, Hal, 82, 91<br />

Davis, Chip, 78, 85, 87<br />

De Porres Club, 77<br />

De Smet, Pierre, 10, 11<br />

Dennison, Tom, 46-48, 57, 61<br />

Department of the Platte, 28<br />

Desdunes, Dan, 51<br />

Desert Dome, 87<br />

Dissected Till Plains, 7<br />

Dodge, General Grenville M., 24<br />

Douglas County <strong>Historic</strong>al Society, 87<br />

Douglas County Hospital, 60<br />

Douglas County Post-Gazette, 85<br />

Dreamland Ballroom, 62<br />

Dundee, 33, 41, 68<br />

Dundy, Elmer J., 27-30<br />

Durant, Thomas “Doc”, 23, 25<br />

Durham Western Heritage Museum, 26,<br />

87<br />

Dusek, Emil, 72<br />

Dusek, Ernie, 72<br />

Dusek, Joe, 72<br />

Dusek, Rudy, 72<br />

Dust Bowl, 64<br />

Dworak, James, 91<br />

E<br />

Easter Tornado, 48-49<br />

Eighth Circuit Court of Appeals, 88<br />

Elk City, 36<br />

Elkhorn, 24, 73, 81<br />

Elkhorn River, 7, 61<br />

Elmwood Park, 41, 60<br />

HISTORIC OMAHA<br />

186<br />

Embassy Suites <strong>Omaha</strong> Downtown/Old<br />

Market, 90<br />

Engineers Cantonment, 9<br />

Enola Gay, 70<br />

Eppley Airfield, 91<br />

Eugene Leahy Park Mall, 81, 90<br />

Everleigh, Ada, 38<br />

Everleigh, Minna, 38<br />

F<br />

Fahey, Mike, 82, 91<br />

Father Flanagan’s Boys Band, 51<br />

Federal Writer’s Project, 41<br />

Firehouse Dinner Theater, 76<br />

First National Bank of <strong>Omaha</strong>, 21<br />

First National Bank Tower, 86, 90<br />

First Nebraska Volunteers, 21<br />

First United Methodist Church, 89<br />

Flanagan, Edward J., 51-53, 55, 67<br />

Flood of 1952, 70<br />

Florence, 7, 11-12, 15, 17, 50, 90<br />

Fontenelle, Lucien, 11<br />

Fontenelle, New Moon, 11<br />

Fontenelle, Shongaska/Logan, 11-12,<br />

16-17<br />

Fort Atkinson, 9, 10, 11<br />

Fort Calhoun, 9<br />

Fort Crook, 67<br />

Fort Kearny, 20, 24<br />

Fort Laramie Treaty, 27<br />

Fort <strong>Omaha</strong>, 22, 28-29, 42, 49, 52-53, 87<br />

Fort <strong>Omaha</strong> Balloon Training School,<br />

52-53<br />

Fort Randall Dam, 71<br />

Fourteenth Amendment, 28<br />

Franklin Community Federal Credit<br />

Union, 83<br />

Fremont, 78<br />

French Company, The, 10<br />

Furstenberg, Roy, 37<br />

G<br />

Gallup Organization, 90<br />

General Crook House, 29, 87<br />

German-American Home, 41, 52<br />

Geronimo, 36<br />

Gibson, Bob, 86<br />

Gibson, William, 78<br />

Gilmore, Addison R., 91<br />

Girls and Boys Town, 55<br />

Girls and Boys Town National Research<br />

Hospital, 90<br />

Glen L. Martin Aircraft Company, 70<br />

Godfather’s Pizza, 75<br />

Golden Spike Days, 62, 78<br />

Goldstein Chapman, 74<br />

Gomez, Edward, 70<br />

Goodman, Johnny, 60<br />

Gouttierre, Thomas, 89<br />

Grace College, 88<br />

Grace University, 88<br />

Grain Dealers Association, 44<br />

Grand Island, 67, 78<br />

Grand Opera House, 38<br />

Grande Olde Players Theater, 85<br />

Grant County, 67<br />

Great Depression, 37, 42, 57<br />

Great Plains Black Museum, 77<br />

Greater America Exposition, 38<br />

Greek Riot, 45<br />

Greene, Bob, 92<br />

Guide To The Cornhusker State, 92<br />

H<br />

H. C. Nutt, 22<br />

Hagel, Chuck, 82<br />

Hanscom Park, 43, 61<br />

Hanscom, Andrew, 43<br />

Harper, Mike, 73<br />

Harper’s Bazaar, 46<br />

Harper’s Magazine, 34<br />

Hastings, 67<br />

Havlicek, Joseph, 64<br />

Heartland of America Park, 91<br />

Henningson, Durham & Richardson, 71,<br />

72<br />

Henry Doorly Zoo, 87<br />

Herndon House, 17-18, 24<br />

Hilton Hotel <strong>Omaha</strong>, 38, 90<br />

Hiroshima, Japan, 67, 70<br />

Hoagland, Peter, 82<br />

Holdredge, 67<br />

Hoop It Up, 87<br />

Hopkins, John H., 91<br />

Hot Shops, 87<br />

House of Hope, 50<br />

Hummel Park, 11<br />

Huntsman Echo, 19<br />

I<br />

Indian Congress, 36<br />

Indian Territory, 27


Indian Wars, 38, 52, 87<br />

Insurance Building, 58<br />

Irene, 22<br />

Irvington, 45<br />

Irvington Hotel, 45<br />

Iowa, The, 7-8<br />

J<br />

Jefferson, Thomas, 8<br />

Jewell Building, 62<br />

Jewish Community Center, 41<br />

Jewish Press, 85<br />

Johnson, Hadley, 12<br />

Johnson, J. A. C., 29<br />

Johnson, Joe Ellis, 15-16, 19<br />

Jones, A. D., 15<br />

Joslyn Art Museum, 10, 57, 87<br />

Joslyn, Sarah, 57<br />

Joubert, John, 83<br />

K<br />

Kanesville, 12<br />

Kansas City Royals, 86<br />

Kansas River, 9<br />

Kansas Territory, 15<br />

Kansas-Nebraska Act, 15<br />

Kearney, 20, 41, 78<br />

Keen, Thomas E., 21<br />

Kennedy, Benjamin Eli Barnet, 91<br />

Kerrey, Bob, 82<br />

KETV, 70, 84<br />

KFAB, 73, 84<br />

Kimball, Thomas R., 35<br />

King, Lawrence, 83<br />

Kinnick, Nile, 68<br />

KKAR, 84<br />

KMTV, 70, 84<br />

Knights of Ak-Sar-Ben, 34-35, 41, 70<br />

KOIL, 84<br />

Korean War, 70<br />

Kountze Park, 49<br />

KPTM, 84<br />

Kratville, Bill, 73<br />

Krug, Frederick, 32, 45<br />

KXVO, 84<br />

KYNE, 84<br />

L<br />

Landmark Center, 90<br />

Lapidus, Harry, 61<br />

Latey, Henry, 19<br />

Leahy, Eugene A., 82, 90-91<br />

Leeman, Charles W., 91<br />

Legislative Bill 662, 88<br />

Leighton, George, 46<br />

Leo A. Daly, 72<br />

Lewis and Clark Landing, 91<br />

Lewis, Meriwether, 8-9, 18<br />

Lied Jungle, 87<br />

Lincoln, 16, 25, 67, 82, 86<br />

Lincoln, Abraham, 19, 23, 25<br />

Lisa, Manuel, 9, 10<br />

Little, Earl, 57<br />

Lloyd, Harold, 61<br />

Lone Tree Ferry, 15<br />

Long, Stephen, 9<br />

Love, Preston, 62<br />

Lowe, Jesse, 16, 91<br />

Lozier Imax Theater, 87<br />

M<br />

MacArthur, Douglas, 55<br />

Mad Dads, 83<br />

Malcolm X, 57, 77<br />

Mallet Brothers, 8<br />

Mannheim Steamroller, 85, 87<br />

Markoe, John P., 76-77<br />

Martin Bomber Plant, 67-68<br />

McCollister, John Y., 82<br />

McKelvie, Samuel, 65<br />

McKinley, William, 35-36, 43<br />

McShane, John, 30-31<br />

Mead, 67<br />

Medium Magazine, 85<br />

Megeath, James G., 43<br />

Memorial Park, 78<br />

Mercer, Samuel D., 30, 75<br />

Merchant Bank, 34<br />

Metcalfe, Richard Lee, 91<br />

Metropolitan Community College, 88<br />

Metz Brewery, 26<br />

Meyer, Julius, 21<br />

MGM, 53<br />

Midland’s Business Journal, 85<br />

Miles, Nelson, 36<br />

Millard, 21, 24, 70<br />

Millard Bank, 34<br />

Millard Hotel, 34<br />

Millard, Ezra, 21, 91<br />

Millard, Joseph H., 91<br />

Miller, George, 17<br />

Miller, Lorin, 91<br />

Missouri Pacific Railroad, 27, 61<br />

Missouri River, 7-13, 15, 17-18,<br />

22-24, 32, 38, 41-42, 61, 70-71, 82,<br />

84-85, 91<br />

Missouri, The, 9, 15<br />

Mitain, 9<br />

Moores, Frank E., 91<br />

Morehead, John, 49<br />

Morgan, P. J., 82<br />

Morgan, Paul J. (“PJ”), Jr., 91<br />

Mormons, The, 12, 15, 90<br />

Mulqueen, James, 71<br />

Murphy, Patrick F., 91<br />

Music Box, 62<br />

Music Masters, 64<br />

Mutual of <strong>Omaha</strong>, 15, 72<br />

Myers, John, 15<br />

N<br />

N. D. Munson, 22<br />

Nagasaki, Japan, 67, 70<br />

Natelson’s, 74<br />

Neal, Ed, 94<br />

Nebraska City Conservative, 38<br />

Nebraska Clothing Company, 74<br />

Nebraska College of Business, 88<br />

Nebraska Consolidated Mills, 73<br />

Nebraska Cornhuskers, 73, 84<br />

Nebraska Culture, 7<br />

Nebraska Furniture Mart, 72<br />

Nebraska Methodist College, 88<br />

Nebraska Palladium, 16<br />

Nebraska Sports America, 85<br />

Nebraska State Medical Society, 30<br />

Nebraska Territory, 12, 15-16, 20<br />

Nebraska Volunteers, Second Regiment,<br />

First Battalion, 21<br />

Nelson, Ben, 82<br />

Ninth Infantry Regiment, 28<br />

Niobrara Reservation, 30<br />

Niobrara River, 27, 28<br />

Norfolk, 41<br />

North Platte, 25, 68, 78, 92<br />

North Platte Canteen, 78<br />

Northwest High School, 78<br />

Northwestern Railroad, 27<br />

Nothing Like It In The World, 22<br />

NP Dodge Park, 9<br />

Oak View Mall, 75<br />

O<br />

INDEX<br />

187


Offutt Air Force Base, 22, 70, 78<br />

Old Market, 75, 90, 128<br />

Old Market & Downtown Encounter, 85<br />

<strong>Omaha</strong> and Northwestern Railroad, 21<br />

<strong>Omaha</strong> Arrow, 15-16, 19<br />

<strong>Omaha</strong> Barracks, 22<br />

<strong>Omaha</strong> Bee, 16, 34<br />

<strong>Omaha</strong> Bee-News, 73<br />

<strong>Omaha</strong> Central Labor Union, 42<br />

<strong>Omaha</strong> Chamber of Commerce, 34, 51<br />

<strong>Omaha</strong> Children’s Museum, 87<br />

<strong>Omaha</strong> City, 15, 18<br />

<strong>Omaha</strong> Civic Auditorium, 76-77<br />

<strong>Omaha</strong> Civic Opera Society, 76<br />

<strong>Omaha</strong> Commercial Club, 34, 51<br />

<strong>Omaha</strong> Community Playhouse, 60, 75<br />

<strong>Omaha</strong> Golden Spikes, 86<br />

<strong>Omaha</strong> Guard, 29<br />

<strong>Omaha</strong> Herald, 16, 28<br />

<strong>Omaha</strong> High School, 41<br />

<strong>Omaha</strong> Institute for Information Science<br />

and Technology, 88<br />

<strong>Omaha</strong> Magazine, 85<br />

<strong>Omaha</strong> Marriott Hotel, 90<br />

<strong>Omaha</strong> Medical College, 30<br />

<strong>Omaha</strong> Performing Arts Center<br />

Corporation, 76<br />

<strong>Omaha</strong> Playhouse, 85<br />

<strong>Omaha</strong> Public Schools, 88<br />

<strong>Omaha</strong> Public Schools District 29, 2<br />

<strong>Omaha</strong> Railway System, 45<br />

<strong>Omaha</strong> Republican, 16<br />

<strong>Omaha</strong> Reservation, 16<br />

<strong>Omaha</strong> Royals, 75, 86<br />

<strong>Omaha</strong> School Board, 88<br />

<strong>Omaha</strong> Star, 77, 84<br />

<strong>Omaha</strong> Summer Arts Festival, 87<br />

<strong>Omaha</strong> Symphony, 76<br />

<strong>Omaha</strong> Township Claim Association, 16<br />

<strong>Omaha</strong> Trade Exhibit, 55<br />

<strong>Omaha</strong> Union Stockyards, 42, 74<br />

<strong>Omaha</strong> University, 41, 74<br />

<strong>Omaha</strong> Weekly, 85<br />

<strong>Omaha</strong> Weekly Reader, 85<br />

<strong>Omaha</strong> Women’s Club, 50<br />

<strong>Omaha</strong> World, 16<br />

<strong>Omaha</strong> World-Herald, 16, 43, 48, 51, 56,<br />

67, 68, 73, 78, 84-85, 90<br />

<strong>Omaha</strong>, The, 7-9, 11-12, 15-17<br />

Once Upon a Town, 92<br />

Opera <strong>Omaha</strong>, 76<br />

HISTORIC OMAHA<br />

188<br />

Orchard and Wilhelm, 74<br />

Orpheum Theater, 56, 76<br />

Oto, The, 7, 8, 9, 15<br />

Overland Airways, 37<br />

Overland Sport Trainer, 37<br />

Overland Telegraph Company, 20<br />

Overlook Farm, 52<br />

P<br />

P. F. Geisse, 22<br />

P-M Airways, Inc., 37<br />

Pacific Railroad Act, 23<br />

Pacific Telegraph Company, 20<br />

Parlor Theater, 61<br />

Paul, J. S., 17<br />

Pearl Harbor, 55, 64, 67, 70<br />

Peony Park, 190<br />

Peony Park Ballroom, 62<br />

Pershing, John J., 52<br />

Peter Kiewit Conference Center, 90<br />

Peter Kiewit Institute, 88<br />

Peter Kiewit Sons', Inc., 72, 90<br />

Petersen, Armand, 55<br />

Physicians Mutual Insurance Company, 72<br />

Pioneer Block, 19<br />

Platte River, 7-9, 18, 20, 24-25, 61<br />

Ponca Creek, 7, 10<br />

Ponca, The, 27-30<br />

Pony Express, 20<br />

Poppleton, Andrew Jackson, 27-28, 91<br />

Populist Party, 33<br />

Prohibition, 45, 47-48<br />

Pulitzer Prize, 67<br />

Q<br />

Qwest Center <strong>Omaha</strong> Convention Center<br />

and Arena, 84, 90, 92<br />

Qwest Communications, 90<br />

R<br />

Rae, William F., 26<br />

Ralston, 61<br />

Ralston Recorder, 85<br />

Reader, The, 84, 85<br />

Red Cloud, 36<br />

Regency, 70<br />

Renville, Joseph, 10<br />

Rinehart, F. A., 36<br />

River (Nebraska), 19<br />

River City Roundup, 94<br />

River City Star, 91-92<br />

Riverview Park, 87<br />

Roberts, George, 91<br />

Rock Island Railroad, 27<br />

Rocho, Ellen, 60<br />

Rodgers, Johnny, 86<br />

Rooney, Mickey, 53<br />

Roosevelt, Franklin, 42<br />

Rose Theater, 85<br />

Rosenblatt Stadium, 78, 86<br />

Rosenblatt, John R., 73, 91<br />

Rosewater, Edward, 34<br />

Rourke Park, 62<br />

Rourke, William, 62<br />

Roy Young’s Howard Street Livery<br />

Stable, 20<br />

Roye, T. B., 10<br />

S<br />

Sacred Heart Catholic Church, 89<br />

Salem Baptist Church, 89<br />

Salt Lake City, 20<br />

Sarpy County, 11, 83<br />

Sarpy, Peter, 10<br />

Saunders, Alvin, 23<br />

Sautter, Genevieve, 50<br />

Saxe, John G., 34<br />

Sayers, Gale, 86<br />

Scott, W. W., 48<br />

Shakespeare on the Green, 85<br />

Sharp, P. H., 32<br />

Sheehan, Daniel, 89<br />

Sheely Town, 41<br />

Sherman Avenue Meat Market, 55<br />

Sherman Barracks, 22<br />

Shroder, Jack, 89<br />

Simon, Bernard R., 91<br />

Simon, Bernie, 82<br />

Simpson, A. J., 20<br />

Sioux, The, 7-8, 11-12, 17, 20, 27-28, 36<br />

Smith, Dennis L., 88<br />

Smith, Edward, 55, 57<br />

Smith, Edward Parsons, 91<br />

Smith, Jeffrey, 76<br />

Sokol Hall, 41<br />

Sorenson, Alexander V. “Al”, 72, 91<br />

Sorenson, Arthur, 8<br />

Sorenson, C. A., 57<br />

South High School, 60<br />

South <strong>Omaha</strong>, 30, 41, 76, 82<br />

St. Anthony’s Church, 69<br />

St. Cecilia’s Catholic Cathedral, 65, 87-89


St. John’s Catholic Church, 24, 68<br />

St. Joseph’s Hospital, 98<br />

St. Mary Magdalene Church, 41<br />

St. Patrick’s Church, 51<br />

Standing Bear, 27-30<br />

Stanford, Leland, 25<br />

Stinson, Joseph, 58<br />

Sun Newspapers, 73<br />

Sunday, Billy, 65<br />

Swanson, C. A., 72<br />

Swift and Company, 31, 58, 74<br />

Swigart, Warren, 71<br />

T<br />

Taurog, Norman, 55<br />

Taylor, John, 78<br />

Ta-zha-but, 28<br />

Terry, Lee, 82<br />

Thayer, John B., 21<br />

Thiessen, Willy, 75<br />

Third Ward, 47<br />

Thirteenth Street Gallery, 87<br />

Thomas, Atwood, 69<br />

Thomas, Joe, 62<br />

Thone, Charles, 82<br />

Thurston Rifles, 63<br />

Thurston, John M., 63<br />

Tibbles, Thomas, 28-30<br />

Today’s <strong>Omaha</strong> Woman, 85<br />

Tomasek, Stephen H. , Jr., 82, 91<br />

Tonight Show, 70<br />

Towl, Roy Nathan, 91<br />

Tracy, Spencer, 53, 55<br />

Train, George Francis, 23<br />

Translucent Fabric Company, 38<br />

Trans-Mississippi and International<br />

Exposition, 34-38, 91<br />

Trans-Mississippi Congress, 34<br />

Truman, Harry S., 55<br />

Truman, Nevajo, 47<br />

Tuesday Musical Concert Series, 76<br />

Turner Park, 15, 78, 94<br />

Turnquist, Nils, 45<br />

Turnquist, Roy, 58<br />

U<br />

Union Pacific, 62, 78<br />

Union Pacific Railroad, 17, 22-27, 32, 42,<br />

73, 86, 90<br />

Union Station, 26, 57-58, 61, 67, 78<br />

Union Stockyards, 30<br />

United States National Bank, 34<br />

United States Strategic Command<br />

Headquarters, 22<br />

University of Nebraska at <strong>Omaha</strong>, 42, 74,<br />

78, 85-86, 88<br />

University of Nebraska at <strong>Omaha</strong> College<br />

of Information Science and Technology,<br />

88<br />

University of Nebraska College of<br />

Medicine, 52<br />

University of Nebraska Medical Center,<br />

83, 88, 90<br />

University of Nebraska System, 88<br />

Upstairs Dinner Theater, 76<br />

Upstream People, 7, 16<br />

Urban League of Nebraska, 41<br />

Utah Territory, 12<br />

V<br />

Valley, 24, 61<br />

Vennelyst Park, 41<br />

Veys, Albert L. “Al”, 82, 91<br />

Vietnam War, 70, 74, 78<br />

von Wied, Alexander Philip Maximilian,<br />

10-11<br />

W<br />

W. Dale Clark Library, 90<br />

Walker, C. Howard, 35<br />

Walnut Hill, 30<br />

Walter and Suzanne Scott Kingdom of the<br />

Seas Aquarium, 87<br />

War of 1812, 9<br />

Washington County, 7, 9<br />

Waterloo, 24, 61<br />

Wattles, Gurdon W., 35, 45<br />

Weaver, James B., 33<br />

Webster, John L., 27-28<br />

Wentworth, William, 56, 63<br />

West <strong>Omaha</strong>, 32<br />

West Point, 41<br />

Western Baseball Association, 62<br />

Western Engineer, 9<br />

Western Union, 20<br />

Westroads Dinner Theater, 76<br />

Westroads Mall, 75<br />

Westroads Shopping Center, 72<br />

Westroads Six Theater, 75<br />

Westroads Theater, 76<br />

Westward by Rail, 26<br />

Wilbur, Reuben H., 91<br />

Wilde, Oscar, 34<br />

Wilson and Company, 74<br />

Wilson, Jimmy, 83<br />

Winter Quarters, 11-12, 15, 17<br />

Wood River, 16<br />

Woodlands Culture, 7<br />

Woodmen of the World, 36<br />

Woodmen of the World Insurance<br />

Building, 58<br />

Woodmen of the World Life Insurance<br />

Society, 72<br />

Woodmen Tower, 72<br />

Workingman’s Hotel, 51<br />

World War I, 42, 52, 61, 68<br />

World War II, 41, 53, 67, 69-70, 74, 76,<br />

78, 81, 92<br />

WOAW/WOW, 84<br />

WOWT, 70, 84<br />

Y<br />

Yellowstone, 10<br />

Young, Brigham, 12, 15<br />

Z<br />

Zimman, Harry B., 91<br />

Zorinsky, Edward, 82, 91<br />

INDEX<br />

189


✧<br />

Peony Park, a well-remembered local<br />

amusement park, on its last day in 1994.<br />

COURTESY OF BILL KRATVILLE AND THE DOUGLAS<br />

COUNTY HISTORICAL SOCIETY COLLECTIONS.<br />

HISTORIC OMAHA<br />

190


SPONSORS<br />

Allied Oil & Supply, Inc. and Allied Tire Company ................178<br />

American Red Cross ...............................................................119<br />

Anderson Amoco Food Shops ................................................150<br />

Baird Holm ............................................................................144<br />

Best Western Redick Plaza Hotel ............................................160<br />

Borsheim’s Jewelry Company, Inc. ..........................................158<br />

C&A Industries, Inc. ..............................................................170<br />

Candlewood Suites.................................................................138<br />

Carlisle Insulation..................................................................154<br />

Centris Federal Credit Union ...........................................97, 161<br />

The Chicago Lumber Company of <strong>Omaha</strong>..............................159<br />

Children’s Hospital .................................................................122<br />

Clarkson College....................................................................126<br />

Commercial Federal Bank ......................................................157<br />

Contractors Siding & Window Supply ...................................179<br />

The Cornerstone Mansion Inn................................................167<br />

Creighton Preparatory School.................................................118<br />

Creighton University ..............................................................123<br />

The Douglas County <strong>Historic</strong>al Society...................................124<br />

Family Service........................................................................127<br />

Farm Credit Services of America ............................................163<br />

First Data Resources...............................................................168<br />

First National Bank................................................................146<br />

First Nebraska Educators & Employee<br />

Groups Credit Union.........................................................152<br />

Ford Moving & Storage Company ..........................................133<br />

Fringes Hair Salon .................................................................140<br />

Gross, Iwersen, Kratochvil & Klein ........................................110<br />

Heafey, Heafey, Hoffman, Dworak and Cutler<br />

Mortuaries and Crematory.................................................169<br />

Holland Basham Architects.....................................................164<br />

Homewood Suites by Hilton ..................................................148<br />

Johnson Hardware Company..................................................156<br />

Koleys, Inc. ............................................................................165<br />

Methodist Hospital.................................................................100<br />

Metropolitan Community College ..........................................120<br />

Metropolitan Utilities District .................................................176<br />

Mid-American Benefits, Inc. ...................................................155<br />

Millard Public Schools ...........................................................112<br />

Miracle Hill Golf and Tennis Center .......................................114<br />

Modern Equipment Company................................................174<br />

Montessori Educational Centers .............................................102<br />

National Equity......................................................................132<br />

National Safety Council, Greater <strong>Omaha</strong> Chapter ...................121<br />

Nebraska Machinery Company...............................................180<br />

The Nebraska Medical Center ................................................116<br />

Neon Products Company, Inc.................................................171<br />

NP Dodge Company ..............................................................130<br />

The <strong>Omaha</strong> Home for Boys ....................................................106<br />

<strong>Omaha</strong> Print ..........................................................................181<br />

<strong>Omaha</strong> Public Schools ...........................................................125<br />

Oriental Trading Company.......................................................97<br />

Parsow’s Fine Clothing ...........................................................162<br />

Paxton & Vierling Steel ..........................................................183<br />

Recorp Corporate Relocation Services, Inc. ............................134<br />

Sapp Bros...............................................................................136<br />

Standard Nutrition Company .................................................166<br />

United Seeds, Inc. ..................................................................182<br />

University of Nebraska Medical Center...................................117<br />

Visiting Nurse Association......................................................104<br />

Westside Community Schools ................................................108<br />

Woodmen of the World Life Insurance Society.......................142<br />

SPONSORS<br />

191


ABOUT THE AUTHORS<br />

Hugh Reilly, assistant professor of communication at the University of Nebraska-<strong>Omaha</strong>, has written numerous<br />

articles for national and regional publications. He is the president of the Nebraska Writers Guild, and has written<br />

one book and co-authored two others.<br />

His sister, Pegeen Reilly, currently a technical writer at Compaq Computer Corporation, holds a juris doctorate<br />

from the University of Washington and is working on her MBA at the University of Nebraska-<strong>Omaha</strong>. For several<br />

years she was a professional singer and actress, and facilitated workshops for business professionals.<br />

Their father, Bob Reilly, professor emeritus, University of Nebraska-<strong>Omaha</strong>, has published fourteen books, along<br />

with thousands of articles, short stories, newspaper columns, and film scripts.<br />

HISTORIC OMAHA<br />

192


About the Authors<br />

Pegeen Reilly, Bob Reilly, and Hugh Reilly<br />

Hugh Reilly, assistant professor of communication at the University of Nebraska-<br />

<strong>Omaha</strong>, has written numerous articles for national and regional publications. He is<br />

the president of the Nebraska Writers Guild, and has written one book and coauthored<br />

two others.<br />

His sister, Pegeen Reilly, currently a technical writer at Compaq Computer<br />

Corporation, holds a juris doctorate from the University of Washington and is<br />

working on her MBA at the University of Nebraska-<strong>Omaha</strong>. For several years she was<br />

a professional singer and actress, and facilitated workshops for business professionals.<br />

Their father, Bob Reilly, professor emeritus, University of Nebraska-<strong>Omaha</strong>, has<br />

published fourteen books, along with thousands of articles, short stories, newspaper<br />

columns, and film scripts.<br />

ISBN: 1-893619-30-3

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