Grapevine Deck
Grapevine aggregates the best location based content and combine it with friends' and influencer recommendations using a unique combination of Machine Learning and Social Media API integrations. Users can then create dynamic bucket lists and simply organize their trips. Think Pinterest for millennial travellers, with booking.
Grapevine aggregates the best location based content and combine it with friends' and influencer recommendations using a unique combination of Machine Learning and Social Media API integrations.
Users can then create dynamic bucket lists and simply organize their trips.
Think Pinterest for millennial travellers, with booking.
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Travel’s First Content Platform Powered by Machine Learning<br />
www.grapevine.travel
?<br />
Music Movies Retail<br />
Travel<br />
Mature industries are being disrupted by simplicity and convenience.<br />
Travel is next.<br />
2 | <strong>Grapevine</strong>
THE PROBLEM<br />
The average person spends over 10 hours visiting 38 sites when planning a trip 1 . Why?<br />
www<br />
ADS<br />
A highly fragmented<br />
user journey<br />
Multiple sites and channels, plus no simple way<br />
to organise inspiration make the planning<br />
process disjointed & painful<br />
Trust in traditional review<br />
sites has diminished<br />
Who are these people and can you trust them?<br />
Friends give the most trusted advice, but getting<br />
their recommendations takes time and work<br />
High-quality, relevant<br />
content is difficult to find<br />
Competition from paid search and SEOengineered<br />
content means even the best<br />
travel content struggles to get to the surface<br />
3 | <strong>Grapevine</strong><br />
1Source: Expedia
OUR SOLUTION<br />
One platform that aggregates ALL the content<br />
you will ever need to plan the perfect trip<br />
Discover<br />
Inspiring location-specific<br />
content from travel media,<br />
brands and bloggers from<br />
around the world<br />
Organise<br />
Curate lists of your favourite<br />
places and build dynamic<br />
itineraries on the fly<br />
Validate<br />
Friends' and experts’ lists and<br />
recommendations all in one<br />
spot and at your fingertips<br />
Book<br />
Unparalleled convenience &<br />
confidence to book travel in-app<br />
4 | <strong>Grapevine</strong>
OUR COMPETITIVE EDGE<br />
Most platform are built to focus on<br />
ONE STAGE of the user journey.<br />
<strong>Grapevine</strong> is specifically designed<br />
to cater for ALL FOUR.<br />
✓<br />
World's first product dedicated to<br />
organising multimedia travel content<br />
VALIDATION<br />
✓<br />
Unique combination of curated content<br />
and travel media = high engagement,<br />
retention & strong conversion funnel<br />
✓<br />
ML-powered search & filtering ensuring<br />
personalised & relevant content<br />
INSPIRATION<br />
ORGANISATION<br />
✓<br />
Value exchange between content creators<br />
and those looking to be inspired — with<br />
multiple touch points for good content to<br />
be discovered<br />
BOOKING<br />
✓<br />
Ability to target customers across all<br />
stages of the purchase cycle<br />
5 | <strong>Grapevine</strong>
THE PRODUCT<br />
Finally, the best content from around the web, combined<br />
with recommendations from friends and experts<br />
Validation<br />
Inspiration<br />
Discover personalised,<br />
multimedia content from experts,<br />
locals & friends<br />
Democratised platform:<br />
high-quality content rewarded by<br />
the community<br />
Get to know the people behind<br />
the content: view their profiles<br />
and see where they've been<br />
See where your friends and<br />
influencers go and what’s<br />
trending<br />
6 | <strong>Grapevine</strong>
THE PRODUCT<br />
And a state of the art organisation tool to bridge the<br />
gap between discovering places and booking them<br />
Book<br />
Create itineraries and book at the tap of a button<br />
Organise<br />
Build confidence that you have everything needed<br />
to book the perfect trip<br />
Curate lists of places and content for<br />
easy access on-the-go<br />
Save places, media, lists and photos<br />
to your profile for future reference<br />
No more screenshots or unstructured<br />
notes — places are extracted from<br />
content using machine learning for<br />
easy saving<br />
Coming<br />
Soon…<br />
7 | <strong>Grapevine</strong>
TECHNOLOGY<br />
Tech-Fueled Convenience<br />
Next Up…<br />
Launching with…<br />
Leveraging existing APIs to deliver great customer<br />
experience and Product Market Fit<br />
Proprietary ML models<br />
Development of proprietary Machine Learning technology (RNN) to<br />
enhance place ingestion and extraction capabilities<br />
Powerful Places Database<br />
IBM Watson - Identification and atomisation<br />
of Places from multiple channels (articles,<br />
videos and photos) using Watson's Natural<br />
Language API<br />
Advanced algorithmic tagging of ingested<br />
content and transformation into presentable<br />
and useful information for the end-user.<br />
Intelligent approach to Place and Map APIs<br />
(Google, MAP BOX & Open Street Map) to<br />
mitigate cost risks<br />
Unique processing of places data furnishing proprietary database<br />
and creating intrinsic enterprise value<br />
A.I. powered curation<br />
Leveraging Artificial intelligence to learn user preferences and<br />
deliver personalised and relevant recommendations<br />
Intuitive itinerary & Booking Engine<br />
Leveraging the unique inspiration and validation funnel to<br />
provide a one-stop-shop to booking, thereby completing the<br />
purchase funnel<br />
8 | <strong>Grapevine</strong>
KEY PRODUCT MILESTONES<br />
Progress to date<br />
Next steps<br />
Raised £200k at a £1.35 pre-money valuation in 2018<br />
Performed over 100 hours of user testing and research<br />
Built a proven team including Global CRO for Time Out,<br />
veteran Silicon Valley CTO and former CIO of IAG & Hilton<br />
Database of 5k+ potential target users & content creators<br />
and 1k+ users waitlisted<br />
Selected for the Mayor of London's Business Growth<br />
Programme<br />
Research, Team &<br />
Product Validation<br />
Formal launch<br />
of Product<br />
New features,<br />
partnerships & scale<br />
Shortlisted by Travel Technology Europe for the 2019<br />
Disrupt Launchpad, London<br />
Imminent US expansion early 2020<br />
2018<br />
Feb, 2019<br />
2019 2020<br />
9 | <strong>Grapevine</strong>
A HUGE MARKET OPPORTUNITY<br />
GLOBAL E-TRAVEL SPEND<br />
TARGET MARKET: MILLENNIAL TRAVELLERS<br />
$ 632.1bn<br />
$ 208.6bn<br />
15% Growth<br />
(2021)<br />
15% Growth<br />
(2021)<br />
✓<br />
✓<br />
✓<br />
Accountable for 50% of total market spend<br />
Frequent travellers: 3+ trips per year & spend £1k+ per trip<br />
Tech savvy and used to information & service at their fingertips<br />
(Uber / Deliveroo)<br />
✓<br />
Active community of independent content creators, looking for<br />
ways to increase traffic and monetize their content**<br />
$ 127.1bn<br />
Total spend, all categories<br />
Non-mobility spend<br />
✓<br />
High value: 1% of Millennial Total Available Market >$3bn in<br />
revenues (as of today)<br />
Young tourist spend<br />
10 | <strong>Grapevine</strong><br />
Source: Statista, Hotels, restaurants, bars&gyms.Excludes retail
MULTIPLE REVENUE<br />
OPPORTUNITIES<br />
Enterprise<br />
Subscription<br />
Booking<br />
Listings &<br />
Partnerships<br />
‣ Places and Maps API to be<br />
monetized per 'call'<br />
‣ Ability for venues on the platform to<br />
claim and moderate their business<br />
page (freemium model)<br />
‣ Partnerships with tourism boards,<br />
brands and influencers to implement<br />
creative campaigns<br />
‣ In-app reservation bookings<br />
(e.g. restaurants)<br />
‣ Ability to create itineraries &<br />
book in platform<br />
‣ Integration with travel (flights<br />
& accommodation), event and<br />
experience affiliates<br />
‣ B2B - Abilities for venues to<br />
display "as-seen-in" page when<br />
mentioned in online publications<br />
for a nominal monthly fee<br />
‣ B2C - Access to premium<br />
content, exclusive travel offers<br />
and booking incentives<br />
‣ License the atomization API to<br />
publishers and media companies<br />
‣ License Content Aggregation<br />
Services API<br />
‣ Entertainment Services - Transport<br />
integrations (airlines, rail, etc.)<br />
11 | <strong>Grapevine</strong>
AND THE TEAM TO DELIVER<br />
Jack Dow<br />
Founder & CEO<br />
Justin Etheridge<br />
CRO<br />
Patrick Burke<br />
CMO<br />
13 years in commercial real estate investment<br />
and involved in over $10bn in global real estate<br />
transactions. An avid traveller, Jack drives<br />
<strong>Grapevine</strong>'s mission to disrupt the travel<br />
industry through simplicity.<br />
Former Global CRO for Time Out and key member of<br />
the global executive team that delivered its<br />
successful IPO in 2016. 20yrs experience in<br />
publishing, strategy and revenue; advisory Board<br />
Member at BCMA and board advisor to Australia's<br />
largest B2B media business The Intermedia Group.<br />
Growth-focused marketer with 10+ yrs<br />
experience developing multi-channel digital<br />
strategies and leading content teams for global<br />
agencies including Mediacom and Universal<br />
McCann. Patrick has a deep passion for travel,<br />
having visited 31+ countries and counting.<br />
Carlo Burci<br />
COO<br />
Alex Hortopan<br />
CTO<br />
Nigel Underwood<br />
NED<br />
Multi-disciplinary operator and entrepreneur with 10+ years<br />
experience founding and working with startup internet<br />
companies. Carlo has built product teams for companies<br />
valued at $200m+, including four-time Deloitte Fast 50 CEE<br />
winner Trencadis Corp, and CAA/ NEA backed Genies Inc.<br />
Technology-agnostic solutions architect and<br />
engineer with 13+ years experience in software<br />
development. Alex was formerly the CTO of<br />
California-based Genies Inc., currently valued at over<br />
$120m.<br />
Former Global CIO of IAG, Exel (DHL) and Hilton<br />
Hotels, Nigel has over 25 years international<br />
experience in the travel, transport and hospitality<br />
industries. He brings a strong focus on governance,<br />
strategy, innovation and value creation.<br />
12 | <strong>Grapevine</strong>
PROJECTIONS<br />
Monthly Revenues, Costs and Active Users (3-year)<br />
MAU (million) MRR Operations Payroll (non eng.) Mkting / Sales Payroll (eng.)<br />
300K<br />
4.0<br />
✓<br />
Year 1 burn rate
INVESTMENT PROPOSITION<br />
Raising a Seed round to build team, achieve product market fit and successfully<br />
launch to market<br />
MVP: Tranche 1<br />
£200k<br />
Consolidate:<br />
Tranche 2<br />
up to £200k<br />
Next up:<br />
Series A<br />
(c. 12mths)<br />
UK / USA<br />
OPERATIONS<br />
15%<br />
PAYROLL (ENG.)<br />
26%<br />
1<br />
Raising £400k in 2 tranches:<br />
- Tranche 1: £200k (May '18 - completed)*<br />
- Tranche 2: £200k (Feb '19)<br />
MARKETING / SALES<br />
12%<br />
USE OF<br />
FUNDS<br />
2<br />
3<br />
4<br />
Investment in Your <strong>Grapevine</strong> Limited (UK)<br />
Existing investor approval for Tranche 2 investment<br />
at current £1.35M valuation (pre-money)<br />
EIS eligible for UK investors<br />
PAYROLL (NON ENG.)<br />
46%<br />
14 | <strong>Grapevine</strong>
Travel’s first content platform powered by machine learning<br />
UK Mobile: +44 7955 802 623<br />
Email: jack@grapevine.travel<br />
www.grapevine.travel<br />
grapevine.trvl grapevine.travel grapevine.trvl
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