Product Roadmap_ANC

Product Roadmap 2019
ANC series
David Chee
www.imazon.cc

CONTENTS
1. The background for ANC earphone
2. We bring ANC earphone to the mass market
3. More niche markets base on ANC earphone

The background for ANC earphone
There is good market and rigid demand for ANC earphone. Up to now, ANC is
tagging to the high-end brands with very expensive price, which is too far to the
mass market.

The background to noise
0 – 18dB rare to hear
19 – 36dB speak in mild tone
37 – 50dB talk in the room
51 – 75dB fidgety to stay in such noisy area
76--100dB nerve injury
> 100dB hearing loss
What is the effects of noise on human health? Noise has direct physiological effects such as hearing
damage (including hearing loss and tinnitus, or ringing in the ears), as well as cardiovascular and hormonal
disturbances. Indirect effects including sleep loss, interference with concentration and learning, mood changes and
aggression, and social isolation.

What is ANC?
Active Noise Cancellation
ANC(Active noise cancellation) is the process
of using a microphone to monitor
environmental noise and creating anti-noise
that’s then mixed in with audio playback to
cancel noise entering the user’s ear.

The market data

The target customers
ANC eliminates unwanted outside noise in
order to enhance the listening experience. As
the use of smartphones, digital assistants, and
other devices for music playback move further
into the mainstream, audio features like ANC
become more important to help ensure higherquality
listing experience and phone calls.

The present suppliers
Brand Years Market share
Target
Customers
Selling Price
Noise
Reducing
Depth
Bose 1964
US$350--450
35dB
AKG 1947
Monster 1979
Audio-
Technica
1963
80%+
High-end
professional or
business
people
US$250--400
20—25dB
Sennheiser 1912
Beats 2006
audiophile
US$250--550
Huawei 2014 1%- Mass market US$50 18dB

The early mover to the mass market
We are good to offer the best cost-effective earphones. So, we are the early mover
to bring the ANC earphone to the mass market.

The price killer to popularize ANC earphone
4
Fashion design
More compact, light weight and portable
3
Friendly to use
no complex and unnecessary operations
2
Excellent performance
ANC ratio: up to 25dB
Noise frequency: 20Hz—2KHz
Bluetooth version: V5.0+BR+EDR+BLE
Talking time: 6—8 hours
Music playing time: 5—6 hours
ready to order in March,2019
1
The best price
The price of EXW works as low as USD15

More application in the next steps
ANC technology allows more applications besides ANC earphones. In fact, there are
more niche markets base on it.

TWS plus
TWS earphone is sure to be the tide in the future.
When there are so many different similar models,
you are so hard to stand out indeed.
TWS plus ANC features should bring the chance to you!
1
2
3
Available in Q1/2019

Sleep aid
1
250
2
3
1
Available in Q2/2019

Labor protection appliance
Troubles to the earmuffs
Advantage with ANC features
Only the passive isolation to all voice
Potential risk when he need be called
Some giant company monopolize the
market with the expensive cost.
Offer more focused protection solution as
per the scene or environment
Only cancelling the noise but he could
listen the friendly voice
More friendly to the users
In planning

Hearing aid
360 million+
hearing disabilities
ANC device
improve hearing trouble to
specified peoples such as
the aged
Hearing aid
device
medical device/too
expensive/hard to fit and
use
Better to digital
life
Useful to such person to
use smartphones, tablet
PC etc
In planning

Thanks!
OEM&ODM Bluetooth earphone manufacturer since 2014
QDID# 99426
www.imazon.cc