Media Kit - Kathai Magazine 2019

KATHAI 

2019 

MEDIA KIT 

1

K name 

Kathai Media Kit 2019 

athai is the medieval European name for China. The 

name derives from the Liao Dynasty (907-1125 Kithan 

Dynasty). In English spelling, the term lives on as a 

for a Hong Kong airline. 

Marko Polo used this name to the adventure writer Rustichello 

da Pisa, during his Genoese captivity. Da Pisas manuscript was 

to make Marco Polo world famous. 

The Polos were dealers in China - in the Kathai business. If you 

know the stories, you know that it was not just about trade, Polo 

was also interested in culture, politics and much more. 

The Kathai Magazine would like to build on this tradition and 

report not only on economic topics but also on politics, culture, 

science ... Our target group are people all over the world who 

speak German and interested in Chinese topics. 

Business & Commerce will continue to dominate the content of 

this magazine, but we will be tapping into other topics - including 

fashion, cooking recipes and travel. If you want to contribute, 

you are welcome - whether with your own articles or references 

to interesting topics. 

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The Kathai Magazine (“Magazine for German-Chinese cooperation”) 

is a completely in German held magazine, which is produced 

in Changxing. 

It contains about 80% business articles, about 10% politics and 

the rest magazine articles, such as food, fashion and many 

more ... 

The aims of the magazine are information about China, the 

region, the German-Chinese economy, cultural exchange and, 

last but not least, community-building. 

“German” stands here as a synonym for all German-speaking 

countries or readers. Approximately 15% of our readers download 

the magazine from China, 34% from Germany, 5% from 

Austria and the rest from all over the world. 

Each magazine issue has one or two specifc featured topics eg. 

“Labour shortage in China and EU” or “Clean Environment in 

China” etc. 

Kathai provide also newsletters (once a month) and website 

articles (every week) and relevant news on a daily basis. 

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CIRCULATION DATA 

Circulation 

70,000 (via newsletter) + 5,000 (paper copies for exhibitions) 

Qualified Readers 

38,000 (31k server downloads, 7k Yumpu) 

Subscriptions 1,300 

Frequency 

4 issues per year 

Website 

https://kathai.de 

Magazine Format 

DIN A4 (210 x 297 mm) 

Status September 2018 

PRICE LIST ONLINE INCL. PRINT 

DESIGN ARTWORK(*) 

1/8 page 500 € 100 € 

1/6 page 700 € 120 € 

1/4 page 1,000 € 230 € 

1/3 page 1,500 € 230 € 

1/2 page 2,000 € 250 € 

2/3 page 3,000 € 300 € 

1 page 4,000 € 400 € 

2 pages 8,000 € 600 € 

Back cover outside 5,500 € 400 € 

Front cover inside 4,500 € 400 € 

Back cover inside 4,500 € 400 € 

• AE Commission 20%. 

• (*) If you do not have your own 

printing material or have no suitable 

agency, we will design your advertisement 

for you. 

• All prices exclude VAT. 

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MATERIAL SUBMISSION INSTRUCTIONS: 


Please note the following requirements: Interchange format is PDF-X/3 (not separated) according 

to ISO standard 15930-3:2002. Text and pictures shall be integrated. 

All placed data files shall have a resolution of 300 dpi on a 1:1 reproduction, on line graphics 

600 – 1,200 dpi. 

On lower deviation of the indicated features, the print reproduction will be of minor value. 

All colors shall be defned in RGB (Online) AND(!) CMYK color space, in process colors according 

to the euro scale - for print. 

Magazine format: 

Live area: 

Bleed: 

A4 = 210 mm wide x 297 mm high 

183x254mm 

3mm bleed at the outside borders 

All technical specs are valid for all editions 

For further details please contact our advertising department, marketing@kathai.de Please contact 

us to develop a highly effective content marketing plan to fit your company’s requirements, 

and boost your company’s position in the industry. 

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2/1 page 

420 x 297 

1/1 page 

210 x 297 

(183 x 254 

live area) 

2/3 page v. 

134 x 297 

(120 x 254) 

1/2 page v. 

104 x 297 

(90 x 254) 

1/3 page v. 

74 x 297 

(59 x 254) 

1/3 page h. 

210 x 106 

(183 x 85) 

1/4 page h. 

210 x 85 

(183 x 64) 

1/4 page v. 

90 x 124 

1/6 page 

v: 59 x 124 

h: 121 x 164 

1/8 page 

v: 90 x 64 

h: 183 x 32 

2/3 page h. 

210 x 191 

(183 x 169 

live area) 

1/2 page h. 

210 x 146 

(183 x 124) 

Magazine format: 

Live area: 

Bleed: 

A4 = 210 mm wide x 297 mm high 

183x254mm 

3mm bleed at the outside borders 

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MARCH JUNE SEPTEMBER DECEMBER 

Editorial Deadline 

31. January 


30. April 


31. Juli 


30. October 

Closing Date Ads 

15. February 


15. May 


15. August 


15. November 

Publication Date 

5. March 


5. June 


5. September 


5. December 

Key Exhibitions 

CeMAT ASIA (2018) 

PTC ASIA (2018) 

bauma CHINA(2018) 

Automechanika (2018) 


design Shanghai 

CHIC China 

LASER World 

Semicon 

electronica 

productronica 

AMR 

IE expo 

CIMT 

NEPCON China 

Auto Shanghai 


ISH/ CIHE 

CMEF 

ACHEMASIA 

Aquatech China 


NEPCON 

SENSOR CHINA 

MEDTEC China 

IAS 

MWCS 

CeMAT ASIA 

CIAME 

CMEF 

Education+ 

Internet+ 

Intertextile 

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PUBLISHER 

Kathai Media & Consulting 

Administrative Committee of 

Changxing Economic and 

Technlgcl. Development Zone 

508 Xianqian East Road, 

Postcode: 313100 

Changxing, Zhejiang 

T +86 572 605 0093 

www.cxetdz.com 

www.kathai.de 

LAYOUT/ ADS 

Hangzhou Suolan Co., Ltd. 

Xiaoheshan Shimacun 8-2-402 

Hangzhou, Zhejiang 

Postcode: 310023 

T +86 571 8704 4210 

MARKETING/ ADVERTISING 

Ms. Lv Chengyi 

marketing@kathai.de 

T +86 571 8704 4210 

EDITORIAL STAFF 

Ms. Lili Dai 

lili.dai@kathai.de 

+86 183 6720 1567 

Mr. Sven Tetzlaff 

Editor in Chief 

sven.tetzlaff@kathai.de 

+86 137 7747 6258 

TRANSLATION/ PROOFREADING 

Ms. Prof. Zhenhua Weng 

lektorat@kathai.de 

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Media Kit - Kathai Magazine 2019

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