Mak Sauce- Hulk Treatment_NOPW2

JANUARY 2019 | VISUAL TREATMENT
MAK SAUCE
in the
HULK
DIRECTED BY ALPHA MALE VISUALS
TREATMENT BY SHAUNESE S, CRAWFORD

CONTENT
CONCEPT LOOK & FEEL NARRATIVE BREAKDOWN
01
Details of the
narrative-style
visual with
supporting
imagery.
02
The main
aesthethics
and overall
direction of
the visual.
03
Full details
of the story
structure with
accompanying
sample shot
list.
00 >>> INDEX

LOCATIONS SET DESIGN FINAL SUMMARY
04
Details on
possible
shooting
locations -
both interior
and exterior.
05
Full details on
Art Direction
and Set
Design.
06
Post-Summary
Details.
INDEX

01 >>> TREATMENT BY SHAUNESE S. CRAWFORD

CONCEPT
“The visual for Mak Sauce’s Hulk will be fun, trippy
and off-beat to match Mak Sauce’s high-energy and
electic vibe. As the title of the name suggests, the
entire visual will be inspired by the Marvel comicbook
character. The video itself will play out like one
of your favorite comic-books - making this visual an
instant retro hit.
“I GO HULK ON YOU!”
Mak Sauce
Mak Sauce | Artist
TREATMENT BY SHAUNESE S. CRAWFORD

02 >>> TREATMENT BY SHAUNESE S. CRAWFORD

LOOK AND FEEL
The video will be as
colorful as it is comical.
MAK SAUCE - “HULK”
The visual will feel like
your favorite comic-book.
The video was inspired by
the visual cues of Eminem’s
90’s “Without Me” video
and Missy Elliot’s “Pass
the Dutch” video. Some
scenes will be stylized like a
vintage GodZilla film as Mak
smashes through the city
causing chaos.
The video will include
comic-book style
VFX and outlandish,
cartoon-like characters
that will keep the
audience crying in
laughter. This high
energy song will be
both visually stunning
as well as entertaining.
The storyline will
progress throughout
the video as we
transition between 4
main scenes.
TREATMENT BY SHAUNESE S. CRAWFORD

NTERLUDE: The video begins with a News
Anchor in the streets, behind her complete
chaos. People are running, screaming and
tripping over eachother. Sirens are blaring.
She tries to warn viewers of the danger
that lurks.
This scene is intercut with the
following scene:
NARRATIVE
BREAKDOWN
We begin tracking through the “lab”
where MakSauce has just been created.
We see brains, colorful potions and weird
mixtures. A Mad Scientist in a rainbow
colored lab coat mixes a purple potion in
a glass beaker before injecting it directly
into the arm of Mak Sauce.
His veins enlarge, eyes widen, his skin
transforms to a bright green. The
Scientist turns up a nearby boombox
causing the Hulk to begin to grow into a
Godzilla sized Hulk. He escapes.
Suddenly, the news anchor is
interrupted - a LARGE FOOT
appears above her, she screams
before getting crushed by the
Godzilla-sized “Hulk” Mak
Sauce.
Meanwhile...at the police
headquarters- the chief of
police dials up his last resortthe
only woman who can stop
the out of control hulk. He begs
her to help.
03 >>> TREATMENT BY SHAUNESE S. CRAWFORD

She agrees and arrives on
the scene just as “HULK”
Mak Sauce is about to eat an
innocent barbie as he hangs
from a skyscraper. When
she arrives it is comically
revealed that she is actually
a Dwarf. Mak Sauce starts
to go soft and begins to
transform back to normal.
We end with a cheesy “THE
END” title
and Mak Sauce and the
midget sitting in the street
eating ice cream, behind
them the world looks
completely destroyed.
TREATMENT BY SHAUNESE S. CRAWFORD

LOCATION
IDEAS
The music video will transition between
three main locations.
The first is “THE LAB,” where the
audience will witness the creation of
Mak Sauce - Version “HULK” by a mad
scientist charcter.
Location 2 will be the “GREEN SCREEN
STUDIO,” at this location, all “Godzilla”
like shots will be filmed, as well as the
scenes at the Police Headquarters and
the Midget’s Apartment Scenes.
Location 3 will be “EXTERIOR
STREET,” where we will film the
interlude with the News Anchor and
B-Roll shots of people going nuts as they
run from the Hulk.
04 >>> LOCATIONS

LABRATORY GREEN SCREEN STUDIO EXT. STREET

SET DESIGN &
ART DIRECTON
Prop and visual aethetics that will help sell the overall vision.
HULK COSTUME
or Green Painted Skin
done by Make Up
Artist
LABRATORY EQUIPMENT
Fake Operating Table,
Beakers, Needles, Lots of
Fog, Lab Coats etc...
Apartment Decor
Sexy Chair, rug, lamps, etc.
Other props and decor to
design a small space in the
studio for scenes with Sexy
Dwarf Character
05 >>> TREATMENT BY SHAUNESE S. CRAWFORD

POLICE HEADQUARTERS
Fake Police Badges,
Swat Uniforms, Fake
Guns, etc...
EXT STREETS
News Anchor
Microphone and
Wardrobe, as well as art
direction for chaotic
streets.
TREATMENT BY SHAUNESE S. CRAWFORD

06 >>> TREATMENT BY SHAUNESE S. CRAWFORD
ULTIMATELY, THIS
VISUAL WILL BE ON
BRAND WITH THE
COLORFUL INTENSITY
OF MAK SAUCE’S
PERSONALITY. IT WILL
BE AN INSTANT HIT
- ANOTHER BANGER
TO ADD TO MAK
SAUCE’S REPERTOIRE
AS HE CONTINUES TO
ELEVATE HIS MUSIC
AND CHANGE THE
GAME.

FINAL SUMMARY
SUMMARY