德致文創事業 Kay Group
Brand Guideline
Brand Guideline
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GROUP IDENTIFIER<br />
USER GUIDE
KG - 01
KAY GROUP<br />
<br />
<br />
<br />
<br />
KAY GROUP <br />
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<br />
KG - 02
STANDARD IDENTIFIER<br />
KAY GROUP <br />
K<br />
<br />
<br />
<br />
KG - 03
IDENTIFIER PROTECTED AREA<br />
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<br />
<br />
<br />
KG - 04
REPRODUCTION IDENTIFIER<br />
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KG - 05
GROUP MEMBER IDENTIFIER<br />
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KG - 06
SUPPORTING ELEMENTS<br />
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KG - 07
STANDARD TYPE FRONT<br />
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<br />
<br />
Fruitiger<br />
Light<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890<br />
Roman<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRST<br />
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst 1234567890<br />
Bold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRST<br />
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopq 1234567890<br />
Ming Family <br />
<br />
<br />
<br />
Hai Family <br />
<br />
<br />
<br />
KG - 08
35<br />
20<br />
10<br />
0<br />
109<br />
105<br />
109<br />
2717<br />
80<br />
30<br />
40<br />
0<br />
90<br />
86<br />
90<br />
5483<br />
C<br />
M<br />
Y<br />
K<br />
R<br />
G<br />
B<br />
PMS C<br />
C<br />
M<br />
Y<br />
K<br />
R<br />
G<br />
B<br />
PMS C<br />
0<br />
0<br />
0<br />
30<br />
58<br />
54<br />
58<br />
413<br />
0<br />
20<br />
25<br />
0<br />
FD<br />
D2<br />
B9<br />
474C<br />
15<br />
20<br />
15<br />
0<br />
06<br />
C7<br />
C8<br />
665C<br />
30<br />
0<br />
25<br />
5<br />
86<br />
D7<br />
C0<br />
2263C<br />
Standard<br />
<strong>Kay</strong> <strong>Group</strong><br />
Blue<br />
STANDARD COLOR<br />
KG - 09
KG - 10<br />
KG - 10<br />
KG - 10<br />
<br />
MERCHANDISE ITEM EXAMPLES
NAME CARD EXAMPLE - COMPANY<br />
<br />
<br />
0.7 CM<br />
0.8 CM<br />
1.8 CM<br />
Katy Lam <br />
Chief Executive Officer<br />
Macau, Alamda Dr. Carlos D’assumpcao No 180,<br />
Tong Nam A Seong If Chong Sam, M7<br />
180M7<br />
M: 853 63444888 / 852 60999111<br />
Tel: 853 28827227<br />
Fax: 853 28280073<br />
http://www.kay-group.mo<br />
Email: katy@kay-group.mo<br />
FRUTIGER bold 9-Pt., 8 Pt.<br />
FRUTIGER light 5-Pt., <br />
FRUTIGER light 7.5-Pt., <br />
Pt. FRUTIGER light 7-Pt.<br />
FRUTIGER light 7.5-Pt., 12/<br />
<br />
5.0 CM<br />
Size: 8.5cm x 5.5cm<br />
0.7 CM<br />
0.8 CM<br />
1.2 CM<br />
<br />
<br />
Desen Property Co., Ltd<br />
<br />
De kitchen Catering Management Co., Ltd<br />
<br />
SuaveTech Co., Ltd.<br />
<br />
New York Design - Brand Consultant<br />
TITLE Pt.<br />
Pt., FRUTIGER light 3-Pt., <br />
5.0 CM<br />
KG - 11
NAME CARD EXAMPLE - MEMBER<br />
0.7 CM<br />
0.8 CM<br />
1.8 CM<br />
Johnny Wong <br />
GeneralManager<br />
Macau, Alamda Dr. Carlos D’assumpcao No 180,<br />
Tong Nam A Seong If Chong Sam, M7<br />
<br />
180M7<br />
M: 853 00000000 / 852 00000000<br />
Tel: 853 00000000<br />
Fax: 853 00000000<br />
Email: suave@suave.com<br />
FRUTIGER bold 9-Pt., 8 Pt.<br />
FRUTIGER light 5-Pt., <br />
FRUTIGER light 7.5-Pt., <br />
Pt. FRUTIGER light 7-Pt.<br />
FRUTIGER light 7.5-Pt., 12/<br />
<br />
5.0 CM<br />
Size: 8.5cm x 5.5cm<br />
0.7 CM<br />
0.8 CM<br />
1.2 CM<br />
<br />
<br />
SuaveTech Co., Ltd.<br />
<br />
Desen Property Co., Ltd<br />
<br />
De kitchen Catering Management Co., Ltd<br />
<br />
New York Design - Brand Consultant<br />
TITLE Pt.<br />
Pt., FRUTIGER light 3-Pt., 12/ <br />
5.0 CM<br />
KG - 12
Macau, Alamda Dr. Carlos D’assumpcao No 180,<br />
Tong Nam A Seong If Chong Sam, M7<br />
180M7<br />
Tel: 853 28827227 Fax: 853 28280073<br />
http://www.kay-group.mo
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