UJ # 20 - BEST OF THE BEST
UJ # 20 - BEST OF THE BEST
UJ # 20 - BEST OF THE BEST
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INTERVIEW<br />
WHEN AT OVERSEAS FAIRS, HAVE YOU NOTICED THAT<br />
PEOPLE HAVE A CERTAIN PERCEPTION <strong>OF</strong> PERU?<br />
Jose: They think Peru is only Machu Picchu and the Incas. That is<br />
something that happens to all of us: we have the idea that there<br />
was just this one, grand culture. We have the chance to share<br />
Peru as so much more than that; as a place that dates back over<br />
five thousand years ago, full of the history and culture of many<br />
civilisations – and that the Incas were just a small part of it all.<br />
LimaTours<br />
The Amazon<br />
has huge<br />
touristic<br />
potential<br />
just waiting<br />
to be<br />
uncovered.<br />
HOW DO WE DO THAT?<br />
Jose: By being ambassadors of the country. We are lucky to work<br />
in tourism, and through that, we have the chance to tell people<br />
about Peru. We have inherited centuries worth of culture, because<br />
everything we see today is a continuation of what once was.<br />
The Kuelap<br />
Fortress in<br />
Chachapoyas,<br />
a popular<br />
destination.<br />
WHAT PLANS DOES LIMATOURS HAVE FOR NEXT YEAR?<br />
Jose: Concerning technology, we will continue to delve into the<br />
use of the Aurora platform and to perfect it. We will also look for<br />
new ways to promote our products, knowing that newly launched<br />
LimaTours<br />
LimaTours<br />
products don’t necessarily have an immediate impact, and thus,<br />
they require a particular strategy. And, as always, we will continue<br />
to work on interpreting what a guest really wants out of their trip<br />
to Peru: to enjoy new experiences, whether cultural, adventure,<br />
gastronomic, nature-based, family, etc.<br />
LASTLY, HOW WOULD YOU DESCRIBE LIMATOURS’<br />
ESSENCE?<br />
Jose: We feel passionate about sharing our country – it is a<br />
passion that makes our eyes sparkle when we merely talk about<br />
Peru. What makes us different is that we don’t sell tours, we sell<br />
passion for Peru, and we feel pride in belonging to an organisation<br />
like LimaTours because of the way that it promotes and values the<br />
best our country has to offer. Everything we do is only achieved<br />
with a team that is committed, well prepared, and HAPPY.<br />
The El Brujo Archaeological complex, one of the<br />
main attractions on Peru’s northern coast.<br />
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